BUSINESS PLAN FOR NKONDOLA FISH SUPPLY

COMPANY

Contact information

Name;Emanuel nkondola

Phone no;0742279940

email address;nkondolaemanuely@gmail.com

NKONDOLA FISH SUPPLY COMPANY

TABLE OF CONTENT

1: Executive summary………………………………………………………………..1

1.1 Business objectives……………………………………………………………2

1.2 Vission statement………………………………………………………………3
1.3 Mission statement……………………………………………………………...3
1.4 Guiding principles…………………………………………………………… 4
1.5 Key to success………………………………………………………………….5

2: Business description………………………………………………………………..5

2.1 Legal form ………….…………………………………………………………5

2.3 Start up cost…………………………………………………………………….5

4: Marketing plan………………………………………………………………………7

4.1 Target market strategy…………………………………………………………..8

5: Organization plan……………………………………………………………………..9

6: Financial plan………………………………………………………………………….10

NKONDOLA FISH SUPPLY COMPANY

1: EXECUTIVE SUMMARY

The Nkondola fish supply company will offer different types of fish food and services such as
delivering of goods to our costumer. We will offer our services in high quality

The company will be owned and operated by two partner s Emanuel,and mr nkondola. Together
they have an experience to run this kind of business.

The head qorter of the company will be allocated alongside miomboni bus station, which is the
one of the best site of location for our business

Sales projections assume 100 customers per day resulting in daily sales Tshs 200,000 or
73,000,000 annually. The estimation of total cost of our production would be 65,000,000
annually, Partners have contributed a capital of Tshs30,000,000 and the remainTshs 35,000,000
was from acquisition of loan from Bank which is Barclays bank.

1:1 BUSINESS OBJECTIVES

The primary objectives of the business plan for Nkondola fish supply company are below

 To provide quality fish at reasonable prices with exemplary service.

 To be the best company all over the city iringa town
 To provide employment to the youth who are roaming around the street

1:2 VISSION STATEMENT

NKONDOLA FISH SUPPLY COMPANY

To be the best company of suppling fish .Being the best means by providing outstanding quality,
services, cleanness environment to our customers.

1:3 MISSION STATEMENT

Our mission is to provide unique services so as to satisfy customers needs by providing fish
items and using quality ingredients at a reasonable price, and also to treat our customers with
respect.

1.4: GUIDING PRINCIPLES

 Gratitude
An attitude of gratitude shown to our customers, employees and vendors because without
their input, service, labor and time our business will not success.
 Our service
To provide service of high quality and comfortable environment which will make
customers to be satisfied.
 Being Mindful of our customers and our staff
We will treat both customers and staff in a manner in which we ourselves would want to
be treated.

1.5: KEY TO SUCCESS:

 Our nkondola fish supply company will offer a variety of services with reasonably prices
to establish credibility, but not so high to limit customers.
 Every customer who comes in once should want to return and recommended us.
 Convenience is essential to us, we need to be close to our market because we are not
trying to get people to travel to reach us.
 Hiring skilled personnel and training them in order to ensure that they provide quality
services in exchange to that paying them high wages.

NKONDOLA FISH SUPPLY COMPANY

ANALYSIS OF OPPORTUNITY

 Nkondola fish supply company can start online services for our customers so that they
can order their desired type of fish example tilapia while sitting at home with great ease
and accessibility.
 Our organization will protect environment through packaging our product which in later
can be recycling hence eliminate environment pollution.

ANALYSIS OF THREATS

 Nkondola fish supply company can face a huge problem of emerging competition of
similar outlet.

2.0 BUSINESS DESCRIPTION

Nkondola fish supply company will be located Miomboni bus station in the center of IRINGA.
The company will be wholly owned and operated by Emanuel and mr nkondola, . The Company
will serve a variety of fish for food.

The company will be opened seven days a week with hours from 6;00 am up to 7;30 pm on
Monday up to Sunday.

2.1 Legal form

Nkondola fish supply campany will be , wholly owned and operated by two member. And to be
registered under authorized institution such as Tanzania Revenue Authority(TRA and Tanzania
Food and Drugs Authority (TFDA.

2.2 Start up summary

NKONDOLA FISH SUPPLY COMPANY

The cost of open fish supply compay is Tshs. 40,000,000. The majority of the expenses are in
buying fish from the fisherman and equipment will cost shs 15,000,000 and the rent cost will be
25,000,000.

3.0 SERVICES

3.1 Daily operation and Production.

The Nkondola fish supply will be opened seven days a week for fresh fish and dry fish, Our
employee will work on multiple shifts and schedule will be drafted by the partners in a better
way that will allow the ability to increase or decrease hourly labor according to sales volume in
order to maintain consistent labor cost control.

3.2 Researching competitors;

As an organization we will try to work a lot to ensure that we have a research on competition in
this business simply because competition in business world is everywhere. We would research
our competitors through powerful tool like competitors intelligence which will help us to get
information on who are competitors, what are they doing and how their actions will affect our
organization.

3.3 Suppliers;

Because of our previous experience in running fish supply business, we have a relationships with
qualified suppliers who can provide a reasonably priced product which are delivered on time,
this will help us to acquire raw materials on time.

3.6 Management control;

The Nkondola fish supply will practice sound management procedures in order to control costs,
ensure quality of product and provide friendly customer service.

The following system will be used by management;

3.7 Order Guide;

NKONDOLA FISH SUPPLY COMPANY

The company and its shop will use an item specific order guide to track order history and
maintain designated levels of product in inventory.

4.6 Weekly Inventory;

Management will conduct a weekly inventory to determine valuation for use in the preparation of
weekly profit and loss reports.

3.7 Daily Inventory Tracking;

Daily inventory will be taken on specific items. Movement will be compared to sales data to
ensure designated products have been properly accounted for.

3.8 Daily cash control;

Sales and receipts recorded by the system and will be compared to actual cash and credit card
deposits on a daily basis. The management will conduct an immediate audit to account for the
difference. Monthly totals will be compared to actual income statement for accuracy. Cash, debit
card and credit card, receipts will be deposited in a deposit.

3.9 Purchasing records;

A part time bookkeeper will process and record invoices and credit daily. Report detailing cash
expenditures, payment by cheque and account payable transactions will be readily available.
Cheque disbursements will be prepared by the bookkeeper. Cheque signing authority for the
general operating account will be given to the manager.

3.10 Future services;

The Nkondola fish supply company has future plan to provide fish services in hotels and other
costumer . This could potentially become a large portion of gross sales. Our organization is
targeting two years and at that point, sales agent would be hired to direct market the products for
daily delivery.

4.0 MARKETING PLAN

NKONDOLA FISH SUPPLY COMPANY

Our organization would conduct various researches to the market. This will help us in identifying
various competitive strategies and tactics. We expect to get information through sources of
information like customers and competitors. Marketing plan may depend on either to increase
price and promotion or to decrease price and promotion. This organization comprises on
establishment in providing fish services to the customers who order and pay after buying.

Also we provide a combination of different services such as fresh fish and dry fish like tilapia
shark. Our organization will provide efficient and effective services as a result of high volume of
sales. Due to high competition we consider population, household income, competition, visibility
and accessibility. Management is responsible to ensure that they take care in managing inventory
of perishable fish products to reduce losses due to spoilage and the availability of elecrit current
for refrigerator for preserving fresh fish

We also plan to use advanced technology to improve fish preparation and storage as well as
receiving customer orders. Touch screen ordering programs ensure accurate communication of
customer orders. Timing systems monitor fish progress and can alert staff if an order is running
behind schedule. Inventory management systems track supply levels and can help to reduce
waste due to spoilage.

4:1 TARGET MARKET STRATEGY

The Nkondola fish supply selected the subject area for its fish supply primarily because is
located to the very busy interaction of people from different places. This will encourage people
tired from a day of work to stop in and enjoy our service.

5:0 ORGANISATION PLAN;

 Organization structure

NKONDOLA FISH SUPPLY COMPANY

 We expect to hire 7 employees through various technique such as recruiting and
selecting. We expect to adopt an effective interview process designed to staff the
company with highly qualified people for each position.
Each applicant will be rated and evaluated according to a pre-defined set of standards
designed for each position.

 Management Team

The Nkondola fish supply company will be owned by Emanuel and Mr nkondola. After earning
their degree of (bachelor of commerce in Accounting. In this organization they held the positions
of assistant Manager and then General Manager.But mr nkondola has experienced in fishing
activities for more than two years

This will help us to get an experience of doing such kind of business in a better way so as
to provide services of high quality.

 Management Team Gaps

Initially the company will fill in many of the management gaps. Overtime, they have
plans to appoint one of the partners to be sales director, and another to be distribution
manager.
To meet the gaps associated in payroll, inventory management and cost accounting, they
will purchase and consider a point of sale system that it simplifies communications
between the supplier and the waiting costumer. Another benefit of the company point of
sale programs is that it can tract everything from fish usage, to the most popular menu
items. Because the point of sale system act as a time clock, it can also help prepare
payroll which will save some money in the accounting department.

Along with the daily operations of running the company a point of sale system can organize
profit and loss statement and sales tax.

 Employee

NKONDOLA FISH SUPPLY COMPANY

  We expect to increase the number of employees up 13 and to pay them basing on the
hourly worked to motivate them by provide bonus, transport allowances, housing
allowances and over- time payments.

6: FINANCIAL PLAN

Start-up costs

Total start-up cost will be Tshs.65,000,000, Tshs.30,000,000 will be contributed by the

company and the remainder which is Tshs.35,000,000 will be secured througank loan
from Barclays Bank.

NKONDOLA FISH SUPPLY COMPANY