DRAFT Freycinet Master Plan

The Freycinet Peninsula
Draft Master Plan

T he Tasmania Parks and Wildlife Service engaged ERA Planning Pty Ltd to lead a multidisciplinary
consultancy team to develop the master plan which comprised:
ERA Planning Pty Ltd (Principal Consultant)

Master Planning & Engagement
Playstreet Pty Ltd

Landscape Architecture and Urban Design
Essential Economics
Economic Anal ysis
SEMF
Waste Water – Engineering and Environmental
Milan Prodanovic
Traffic Engineering
The project has been overseen by a Steering Committee established to guide and oversee the
development of the master plan which has included representatives of:
• The Tasmania Parks & Wildlife Service;
• East Coast Tourism;
• Glamorgan Spring Bay Council;
• Department of State Growth;
• Freycinet Destination Action Plan Group; and
• Freycinet Association Inc.
© ERA Planning Pty Ltd, March 2018
This work is copyright. Apart from any use as permitted under Copyright Act 1963, no part may be
reproduced without written permission of the Emma Riley & Associates.
Photography
All photographs unless otherwise referenced have been provided by Tasmania Parks and Wildlife Service,
Emma Riley & Caroline Lindus. Precedent images in The Master Plan have been provided by Playstreet Pty
Ltd.
Disclaimer
This master plan has been prepared for the Tasmania Parks and Wildlife Service and is intended for the
specific purpose to which it refers. While every responsible effort has been made to ensure that this
document is accurate and complete, the Tasmania Parks and Wildlife Service, ERA Planning Pty Ltd and its
subconsultants do not warrant or represent that the information contained is free from errors or omissions
and disclaim any and all liability to any person in respect of anything or the consequences of anything
done or omitted to be done in reliance or upon the whole or any part of this document
Freycinet Peninsula Master Plan (Draft)
INSERT MINISTER’S FOREWORD
3
Executive Summary
Why Master Plan? The tourism industry in Tasmania is
economicall y and sociall y important. It
The jewel in the crown of directl y and indirectl y contributes to over
10 per cent of the Gross State Product and
Tasmania’s East Coast: The
about 7.2 per cent of total employment. On
Freycinet Peninsula is a unique the East Coast of Tasmania, the tourism
and special place. industry has an even greater impact
A rich and complex environment formed by providing up to 19 per cent of employment
significant natural values, spectacular and in the municipal area where the Freycinet
grand landscapes and a long cultural history Peninsula is located.
extending from Aboriginal occupation, There are challenges that this growth brings,
European discovery and modern day particularl y given its complex range of
settlement. It is no wonder it is both an environmental, cultural and social values.
important place for Tasmanians and one of Where the sensitive and fragile environments
the ma jor destinations for visitors to the are juxtaposed with local settlements and
State. valued recreational opportunities. Concerns
The master plan is a key tool for the are emerging from locals and industry
Tasmania Parks and Wildlife Service and about the future impacts of ongoing growth
industry to achieve the objectives of the in visitor numbers. Both on the values of
government’s Tasmania Visitor Economy the Freycinet Peninsula and the Tasmanian
Strategy 2015-2020. brand. The provision of visitor services and
support infrastructure has not remained
Approximatel y 300,000 visitors to the commensurate with its role as a key visitor
state arrive at the Freycinet Peninsula per destination in Tasmania.
year, hoping to experience what makes
the place so special. The Wineglass Bay
lookout and track within the Freycinet
National Park is the ma jor attraction, giving
visitors an opportunity to experience what
Tasmania does best: its natural environment.
Visitors ascend through the Hazards on the
Wineglass Bay track, in a journey to glimpse
the wildness of Tasmania.
Tasmania as a visitor destination has
emerged on a global scale and the past few
years have seen unprecedented growth.
No other place in Tasmania demonstrates
this more than the Freycinet Peninsula. The
peninsula has seen an increase in visitor
numbers exceeding 9 per cent per annum for
the last 5 years.
i
The benefits of the Master Plan Stakeholder Benefits

For the community – the Tasmanians who
This master plan presents an important
live, stay and recreate in the Freycinet
step in resolving what is at the crux of this
Peninsula – the key benefit arising from the
challenge. Protecting and managing what
master plan will be increased liveability. This
makes the Freycinet Peninsula unique and
is achieved through better managed traffic,
special for locals and visitors, while ensuring
a more walkable environment, improved
that it can continue to play an important part
local amenities, enhanced recreational
in the tourism industry, providing a world-
opportunities and a safe and efficient
class visitor experience.
sewerage system.
Its complex social, economic and
For local businesses particularl y those
environmenal context, brings with it an
in Coles Bay, the better management
array of stakeholders: residents, business
of traffic through the combination of
owners, shack owners, visitors, industry and
consolidated parking with improved
government. Meeting the needs of these
pedestrian accessibility, will reduce visitors
stakeholders as well as resolving the key
bypassing the town on the way to the
growth challenge through a balanced and
Freycinet National Park. Creating a physical
coordinated strategy is at the heart of this
environment that is conducive to increased
master plan.
spending even with existing visitor numbers.
Resolving the challenge around providing for
Visitor Experience ongoing visitor growth will also institute a
For visitors, the realisation of the master sustainable long-term business environment.
plan, will deliver a world-class experience
For Aboriginal Tasmanians, it will be an
through a seamless journey into and through
opportunity to tell the stories of place. Non-
the Freycinet Peninsula. It encourages
Aboriginal Tasmanians and visitors will better
visitors to slow down, explore, immerse and
understand the Aboriginal cultural values and
contemplate: achieved through sequencing
the history of Aboriginal occupation on the
their journey down the peninsula. Movement
Freycinet Peninsula. Importantl y, the master
in and around the peninsula will become part
plan also provides an avenue to ensure that
of the visitor experience rather than just a
culturall y significant places and artefacts on
way to get to a destination. The peninsula’s
the peninsula are not further impacted by
history and values revealed through
visitors to the area.
individual experience nodes with transport
connections and an intepretation strategy For industry and potential investors, the
that are holisticall y choreographed and master plan will resolve concerns emerging
provide a framework for positive interaction about brand damage and provide for
with the environment. appropriate infrastructure and services to
support ongoing growth in visitor numbers.
The experience will also become easier for
It is the first step in reducing key barriers to
the visitor, through a centralised Visitor
private investment, through better sewerage
Gateway Hub and supporting digital strategy
infrastructure, better traffic management,
that underpins the spatial structure of
identification of investment opportunities
movement and the sequencing of the journey.
and a process to address staff housing
The new gateway hub will provide a single shortages.
interface for visitors to access experiences
Government, both state and local, will gain
and services provided by both the Tasmanian
from a master plan that ensures expenditure
Parks and Wildlife Service and the private
on infrastructure and services is undertaken
sector. While the digital strategy, building on
in a balanced, efficient and sustainable way
the Great Eastern Drive, will provide visitors
and which achieves the greatest possible
with what they need to know earl y in the trip
benefit for all stakeholders.
planning.
ii
Visitor Spending Cost Benefit

Implementation of the master plan will give A high level cost benefit anal ysis
impetus to increased economic activity on demonstrates that the overall net benefit of
the Freycinet Peninsula as well as nearby the master plan in net present value terms
towns such as Swansea and Bicheno. is between $133.1m (at a 7 per cent discount
By alleviating constraints and concerns rate) and $216.6m (at a 4 per cent discount
around visitor numbers through better rate).
infrastructure, services and management,
This results in a cost benefit ratio of between
thereby enhancing the visitor experience,
4.14 and 5.5 meaning that for every dollar
there is the potential to accommodate more
spent on implementing the master plan there
visitors on the peninsula. The additional
will be a return of between $4.14 and $5.50
time that visitors will spend on the peninsula
is predicted to result in an uplift in visitor
spending equating to up to an additional
$20.2 million per year by 2027.
Employment Creation
Employment arising from the capital
expenditure and construction employment
associated with building the new
infrastructure, including the Visitor Gateway
Hub, is another important benefit. The
master plan can be expected to generate
nearl y 58 direct full time equivalent (FTE)
jobs from the experience initiatives alone
(excluding the sewerage treatment project).
A further 92 indirect (or flow on) FTE jobs
in suppl y industries can be expected to be
generated in the wider economy during the
construction phase through industry and
consumption effects.
The sewerage treatment project will generate
an estimated 47.6 FTE construction jobs over
the course of the construction period with a
further 76 FTE indirect (or flow-on) jobs in
suppl y industries. Total direct and indirect
employment associated with the construction
of the sewerage treatment project would
therefore total 124 FTE jobs.
Assuming 15 per cent of the indirect jobs are
retained in the local area, implementation
of the capital works in the master plan will
result in nearl y 145 new full time jobs or an
increase in the total number of people in
employment of approximatel y 8.8 per cent.
Ongoing employment arising from the
increase in visitor spending of $20.2m is
expected to support a further 100 jobs in the
service sector for the local area.
iii
THE BENEFITS OF THE MASTER PLAN
protection of
Tasmanian brand
world class
visitor experience
uplift in
\ visitor spending
fewer cars in the of $20.2m
National Park
reduction in
investment barriers
72 full time
local jobs
protection of
natural & cultural
values
Realisation
a new of the
Great Short Walk
Master Plan safe and clean
waterways
local retail &

food sales
a liveable
town
appreciation of wide range of
cultural values transport options
safer road
and pedestrian opportunities
environment for private
investment
The Path to the Master Plan Stakeholders identified they valued the
area’s natural assets, the amount and variety
The master planning process began with
of recreational opportunities as well as
two key steps: stakeholder engagement and
the peace and quiet of the environment,
background anal ysis.
which provides an opportunity for people
Stakeholder engagement, integrated into to ‘escape’. They were concerned about
the earl y phases of the project, provided environmental impacts on the National
an opportunity to explore what is important Park from overuse, noise from helicopters
about the Freycinet Peninsula, what the and jet skis, impacts on safe swimming and
current issues are and what people value snorkelling from boats and jet skis, cruise
about the place. ships in Wineglass Bay and increased vehicle
usage.
The outcomes of this engagement process
identified that traffic and wastewater The background anal ysis was extensive,
management were the two key issues that given the array of relevant reports,
stakeholders wanted to see improved. strategies and data. This master plan has not
Other potential improvements related to attempted to summarise all that information
management of people in the National Park but has pointed the reader in the direction of
and boat trailer parking within Coles Bay. where to find additional information.
From this process, the ma jor issues and
opportunities were identified. The master
addresses the issues while the opportunities
are harnessed.
seasonality
constraints within the national park
slowing visitors down
breadth of recreational opportunities
brand damage
peak periods values of the national park
physical constraints
moulting lagoon marketing
traffic, access and parking interpretation
bushfire risk
crowding and rubbish additional experiences
location of Coles Bay
wastewater managment
alignment between private and public sectors
visitor accommodation product
visitor arrival
lack of staff accommodation
community support
Identified Issues (in orange) and Oppor tunities (in blue)
v
What’s in the Master Plan? Key Initiatives

The Master Plan comprises four parts: the Key initiatives have been identified to
vision, the planning principles, the key primaril y achieve the vision in accordance
initiatives and the supporting initiatives with the planning principles. These initiatives
are:
The Vision • A new Visitor Gateway Hub as the
The Freycinet Peninsul a is treasured as a primary initiative underpinning the
pl ace of significant natural and cul tural master plan. The Visitor Gateway Hub
values. Its unique and special qualities will will serve as the point of connection
continue to be protected and revealed between visitor arrival, Coles Bay and
through journeys, stories and experiences the Freycinet National Park: functioning
for visitors and locals alike. as the anchor point for the new
transportation strategy. It aims to provide
Suppor ted by appropriate amenities,
solutions to the parking pressures at the
infrastructure and ser vices, this will b e
Wineglass Bay trailhead, as well as assist
an oppor tunity for visitors and locals to
in resolving parking within the township.
connect to the natural environment
It will also provide a single interface
and enjoy the wildness of the peninsul a in
for visitors, to obtain the information
a sustainable way. And to understand the
they need regarding experiencing
complex stories of pl ace: 35,000 years
the Freycinet Peninsula, including
of history through Aboriginal occup ation,
accommodation options, places to eat,
European discovery and settlement and its
and things to do.
spirit captured through a l andscape form ed
by granite, sea and bush. • A network of transport connections will
be the foundation for the new transport
For the community, who live and work
strategy. The master plan moves away
on the Freycinet Peninsul a, it is also an
from traditional road and car connections
oppor tunity to prosper and thrive.
and proposes a ‘transportation’ system.
To enhance the liveability of their settlements
This system will operate out of the Visitor
and protect their sense of pl ace
Gateway Hub. It will comprise: a new
shuttle bus system moving people in
Pl anning Principles and out of the National Park supported
To provide meaning to the vision and by a boat transport system; new shared
to guide actions within the initiatives in use trails to provide walking and
order to support the visitor experience of cycling options in the National Park, the
the Freycinet Peninsula, six (6) planning peninsula and Coles Bay; and improved
principles have been developed. These are: pedestrian connections between the
Visitor Gateway Hub and Coles Bay.
• Protection of Natural and Cultural Values
The pedestrian connections promote
• Community and Place
walking to nodes within the town and
• An Iconic Visitor Destination will assist in addressing local level
traffic issues. Importantl y the transport
• Creating Journeys and Revealing Stories
connections will also be experiences, so
• Peninsula Connections that when integrated with experience
nodes, journeys are created and stories
• Integrated Solutions
revealed.
vi
• A network of Experience Nodes to Suppor ting Initiatives

enhance the visitor experience and
Seven key supporting initiatives have also
support the transport strategy. The
been identified.
experience nodes will primaril y be
existing nodes at which infrastructure These are no less important than the key
and service improvements are proposed, initiatives but rather reflect their role in
including upgrades to facilities and new supporting the proposed spatial structure
interpretation. Two new experience nodes that will deliver the overall vision.
at Moulting Lagoon and Honeymoon Bay
The supporting initiatives are:
are planned to achieve the concept of
a visitor journey through the Freycinet • A marketing and digital strategy that
Peninsula. is the first engagement point with a
visitor as the trip planning begins. This
• Recognition of an entrance corridor from
strategy will build upon the existing Great
the Tasman Highway through to the new
Eastern Drive strategy and will ensure
Visitor Gateway Hub. This will require
that visitors have all the information they
improvements to the Tasman Highway
need to have the best experience of the
intersection and new signage. To not onl y
Freycinet Peninsula including how long
to provide a visuall y attractive entrance
they will need, places to stay, the best
point but create a sense of anticipation
times to arrive during the year and the
in the visitor’s arrival experience. The
day and how they should get there.
approach is to encourage visitors to stop
at the Visitor Gateway Hub rather than at • An interpretation and wayfinding
the intersection. strategy to provide for a contemporary
approach to integrating interpretation
• A staged approach to rolling out
and wayfinding through key nodes and
improved sewerage infrastructure in
connections. The interpretation strategy
the Freycinet Peninsula so that the most
will inform, provoke and inspire visitors. It
pressing issues can be resolved in the
will not onl y help visitors understand the
foreseeable future. Implementation of
unique and special qualities of the place,
the first three stages will result in a
but encourage positive interactions with
significant improvement in the visitor
the environment. A significant element
experience and improve environmental
in the interpretation strategy will be the
impacts on the National Park and The
expression of stories associated with the
Fisheries in particular. And importantl y
cultural values of the Freycinet Peninsula
it will begin to alleviate the barriers to
and its history of Aboriginal occupation.
further investment into the area.
• The Discovery Ranger Program will
continue to enhance the visitor’s
experience in the National Park area of
the Freycinet Peninsula and will provide
an opportunity for ‘live’ interpretation.
Opportunities for similar types of
experience programs provided by a
private tourism operator(s) will be
encouraged with additional sessions
throughout the day and timed to
encourage visitors to arrive earlier or
later.
• Improved coordination and facilitation
with private tour operators with an
ongoing local based committee to
facilitate and coordinate PWS activities
with local tourism operators.
vii
• An accommodation strategy that • Maintaining the current level of

identifies specific opportunities for commercial day based operations south
affordable housing for people working in of The Hazards within the Freycinet
the tourism industry as well as new visitor National Park to protect the sense of
accommodation. This is to alleviate a wildness for visitors who choose to
key structural barrier to further private venture beyond the primary day use area
investment. as well as limit environmental impacts on
the National Park.
• A study of cruise ships and scenic
helicopter flights around the Freycinet
Peninsula will be undertaken to better
understand any potential impact from
these activities. While this work is
being undertaken licences currentl y
under consideration through the
Government’s EOI process will continued
to be processed and helicopter landings
for TPWS operational purposes and
emergency services will be permitted.
The structure of the Master Pl an
viii
How will it be implemented and During the implementation of these earl y

managed? priority projects, detailed design and
planning work can commence on the primary
The master plan is a 10 year plan with most
suite of projects. The implementation
initiatives recommended to be completed
strategy anticipates that by year 5
within the first five years. Implementation
the following keystone projects will be
is a shared responsibility between the
implemented: the Visitor Gateway Hub,
State Government, Glamorgan Spring Bay
upgraded Experience Nodes, upgraded
Council and the private sector, which include
experiences nodes, Honeymoon Bay
industry.
Experience Node and the full transportation
Successful implementation relies upon system. At this point the first three stages of
ongoing coordination between State the new sewerage treatment system will also
Government, Glamorgan Spring Bay Council, be operational.
Industry, local business and the community
The last two stages of the sewerage
through an ongoing governance committee.
treatment system, the new experience node
A lead agency is also necessary to provide
at Moulting Lagoon and the cycle trail loop
overall leadership and direction.
to Moulting Lagoon and Friendl y Beaches
There are interdependencies between are long term priorities and should not take
initiatves and will require capital investment precedence over other initiatives.
and government funding, although funding
models will be refined following the adoption
of the final master plan.
The implementation strategy prioritises
projects and identifies potential staging so
that the implementation process can begin
immediatel y. Earl y priorities identified are:
• Partial implementation of a small
scale shuttle bus system to relieve the
immediate parking pressures on the
Wineglass Bay trailhead. This could
potentiall y be operated between the
existing visitor centre at Ranger’s Creek
and the trailhead car park;
• The construction of the shared use
path from the existing visitor centre at
Ranger’s Creek through to the trailhead
with the bike hire operation being
provided out of the existing visitor centre;
• The construction of an additional
lookout at the Wineglass Bay lookout to
relieve the current crowding and unsafe
practices of visitors climbing over the
rails to find a free space for a photo;
• Construction of the Esplanade walkway in
Coles Bay;
• The Garnet Avenue upgrades with boat
trailer parking system; and
• The continuation of the Discovery Ranger
Program.
ix
High granitic mountains whose summits are almost
completely barren, form the whole eastern coast of this
part of Van Diemen’s Land. They rise sheer from the
base. The country which adjoins them is extremely low
and cannot be seen unless viewed from only a little
distance at sea.
It is to this strange formation that we must doubtless
attribute the errors of the navigators who had preceded
us into these waters and who had mistaken these high
mountains for as many
separate islands.
Mr Bailly’s description of the Freycinet Peninsula, Baudin Expedition, 1802
CONTENTS
Page No.
01 Introduction 1
About Freycinet 2
Report Structure 3
Why Master Plan 3
Inputs into the Master Plan 4
02 Site Context 7
Peninsula Context 8
The Peninsula Through Time 10
Land Tenure 13
Policy Context 17
03 Engagement Outcomes 29
The Approach 30
Engagement Outcomes 31
04 Existing Conditions 33
Tourism Snapshot 34
Activities within the National Park 35
Private Tour Operators 37
Accommodation on the Freycinet Peninsula 38
Current Issues 41
Opportunities 46
05 The Master Plan 51

T he Vision 52
Planning Principles 53
Key Initiatives 56
Visitor Gateway Hub 62
Entrance Corridor 66
Experience Nodes 67
Connections: The Transport Strategy 77
A Staged Sewerage Treatment System 82
Supporting Initiatives 83
xi
06 Implementation 87
Timing 88
Responsibility 88
Economic Benefit 88
Cost Benefit 90
Delivery Model for Visitor Gateway Hub 91
Business Model for Visitor Centre 91
Planning & Environmental Approvals 92
Appendix A Consultation Report 97
xii
This p age is intentionall y bl ank
Chapter 01
Introduction
Photo Credit: Geoffrey Lea Photography

01 Introduction
The Freycinet Peninsula is a unique and special place for
Tasmanians. It is a rich and complex environment, with significant
ecological and marine values, stunning landscapes, a tapestry
of Aboriginal occupation, European discovery and modern day
settlement and diverse recreational opportunities.
About Freycinet It is intended to not onl y provide the

Tasmania Parks and Wildlife Service (TPWS)
The Freycinet Peninsula is a significant with direction for future management within
visitor destination, with around 300,000 the Freycinet National Park, surrounding
visitors per year: one of the top three visitor public land and conservation areas, but
destinations in Tasmania. The Wineglass provide direction for all stakeholders
Bay lookout and track within the Freycinet involved in the management of visitors to
National Park is the key attraction with the Freycinet Peninsula. This includes other
65 per cent of all visitors to the Peninsula state agencies, Glamorgan Spring Bay
making their way to the Wineglass Bay Council and tourism operators.
lookout or beach.
The past few years have seen unprecedented

growth in visitor numbers, particularl y
during the peak Christmas and J anuary
period. Growth in visitor numbers has for the
last 5 years exceeded 9 per cent per annum.
There are now significant concerns emerging
regarding the future impact of those visitors
– in light of existing infrastructure and
services –on the values of the Freycinet
Peninsula and the Tasmanian brand.
The master plan aims to identify a

management approach that will result in a
high-quality visitor experience. Delivered
through an environmentall y, economicall y
and sociall y sustainable approach to reveal
and protect the unique and special qualities
of the Freycinet Peninsula.
The master plan has focussed on the area

from Swanwick south to include the day visit
area of the Freycinet National Park as well as
the road corridor from the Tasman Highway.
2
Report Structure Why Master Plan?

The development of the master plan has Tasmania as a visitor destination has
involved extensive stakeholder engagement, emerged on a global scale. In 2014, Lonel y
background anal ysis and site investigations. Planet ranked Tasmania, as one of the top
four ‘must see’ destinations in the world.
The master plan is divided into five parts:
One of the key reasons for people to visit
• Site Context which examines the Tasmania is to experience the natural
locational, historical, tourism and policy environment and its wildness. Many of the
influences on the visitor experience within ma jor destinations are within Tasmania’s
the Freycinet Peninsula; National Parks and World Heritage Areas.
The tourism industry in Tasmania directl y
• Engagement Outcomes, summarising the
and indirectl y contributes approximatel y
engagement process to date and the key
$2.79 billion or 10.7 per cent to Gross State
themes arising through the engagement
Product (GSP) (Tourism Tasmania, 2017).
process;
It directl y supports around 17,200 jobs in
• Existing Conditions which anal yses Tasmania or about 7.2 per cent of total
the current issues and opportunities employment.
associated with the visitor experience On the East Coast of Tasmania, the tourism
within the Freycinet Peninsula; industry is a significant contributor to the
local economy and its value as an industry
• The Draft Master Plan that outlines a of employment is greater than most other
vision and planning principles which will industries. In the Glamorgan Spring Bay
be achieved through key initiatives and municipal area, in which the Freycinet
supporting initiatives; and Peninsula is located, the accommodation and
food services industry is the largest industry
• The Implementation Strategy, describing for employment providing 19 per cent of all
recommended implementation and employment (2016 ABS Census).
governance to achieve activation of the
master plan. The State Government’s commitment to
growth in the tourism industry with a target
of 1.5 million visitors by 2021 will result in
challenges in how to manage the visitor
experience in a way that is compatible with
the Tasmanian brand. In an increasingl y
competitive tourism landscape across
Australia, the delivery of high quality
experiences allowing visitors to experience
our natural environment is a key component
in achieving the commitment to strength and
growth in the visitor economy.
These challenges are already evident on the
Freycinet Peninsula. The juxtapositiong of
national park, settlement, coast and wetland,
brings with it a complex set of stakeholders:
the environment, businesses, community and
the visitor as well as both State and Local
Government.
3
In this context, the master plan is a strategic Inputs into the Master Plan
decision making tool that:
The preparation of this master plan has
• Identifies the overall values of the place involved considerable background research.
which should be protected. Specific studies, reports and strategies
reviewed include:
• Confirms and reinforces the importance
of the Freycinet Peninsula to the tourism • Tasmanian Visitor Engagement Strategy
industry in Tasmania. (T21) prepared by Department of State
Growth.
• Provides the opportunity to enhance
the visitors’ experience to a world-class • Parks 21 prepared by TPWS and the
standard. Tourism Industry Council of Tasmania.
• Aligns the interests of all stakeholders • East Coast Regional Tourism

towards common goals and achieves Infrastructure Investment Attraction
cohesiveness in future actions by those Strategy prepared by the Office of the
stakeholders. Coordinator General.
• Gives a clear indication to the • Regional Tourism Infrastructure

community, business and government Investment Attraction Strategy prepared
about the future direction for the visitor by the Office of the Coordinator General.
experience on the Freycinet Peninsula.
• Tasmanian Visitor Survey undertaken by
• Provides an overarching framework to Tourism Tasmania.
guide and prioritise investment into the
• Tourism Tracer Project (2017-2018)
area.
undertaken by the University of Tasmania.
• Freycinet Tourism Development Plan

(2004) prepared by Inspiring Place for
TPWS.
• Coles Bay Reserves Native Flora and

Fauna Management Plan 2014-2019.
• Coles Bay Township Structure Plan (2016)

prepared by Aurecon for Glamorgan
Spring Bay Council.
• Coles Bay Sewage Pre-Feasibility Study

(2017) undertaken by Burbury Consulting
for Glamorgan Spring Bay Council.
• Traffic Assessment: Traffic and Car

Park Management Improvement for the
Freycinet National Park (2017) prepared
by Milan Prodanovic for TPWS.
• Freycinet Emergency Management Plan

(2011) prepared by TPWS.
• Wye River and Freycinet National Park

Management Plan (2004) prepared by
TPWS.
4
• Freycinet Peninsula – Destination

Action Plan 2017-2020, prepared by the
Freycinet community with support from
East Coast Tourism and the Department
of State Growth.
Spatial information available from The

LIST Map has also been utilised not onl y in
preparing the master plan maps but in the
anal ysis of potential land constraints and
opportunities.
Wreak age of the Viol a at Friendl y Beaches (Photo Credit: Tasmania P arks and Wildlife Ser vice
5
Chapter 02
Site Context
02 Context
Peninsula Context The ‘Fisheries’ located near the trail head car
park for the Wineglass Bay lookout and track
The Freycinet Peninsula is located on is a small holiday settlement surrounded by
Tasmania’s East Coast, a two and a half hour the Freycinet National Park. The Fisheries,
drive from both Hobart to the south and unlike Coles Bay and Swanwick, maintains a
Launceston to the north. It is located just off traditional shack like character with narrow
the Great Eastern Drive, a designated road- gravel roads, limited infrastructure and
based tourism experience extending along heavy vegetation cover.
the Tasman Highway from Orford northwards
to St Helens. Other ma jor commercial activities within the
Freycinet Peninsula are tourism based being
A key feature of the peninsula is the Freycinet Lodge, Edge of the Bay Resort,
Freycinet National Park. The park covers an Saffire Resort and Freycinet Air. Freycinet
area of 169km 2. It extends in a linear fashion Marine Farm, produces both oysters and
down the eastern side of the Peninsula until mussels for sale in addition to a visitor
just south of Coles Bay where it extends experience through their farm tours and
across the entire peninsula area southwards restaurant.
to encompass Schouten Island.
To the east is the Tasman Sea. While

to the west, the peninsula is defined by
Moulting Lagoon and Great Oyster Bay.
The surrounding marine environment is
valued both for its ecological values and
recreational opportunities.
The peninsula is a significant holiday

destination, especiall y in the summer
months. The Freycinet National Park is
Tasmania’s most visited National Park and
is an iconic destination for both locals and
visitors from the mainland and overseas.
Along with Mt Field National Park it shares
the honour of being the first national park in
Tasmania.
The main settlement within the Freycinet

Peninsula is Coles Bay which provides a small
range of commercial activities including
two local shops, a restaurant, tavern, take-
away food premises and tour operators.
Swanwick approximatel y 2 kilometres north
of Coles Bay is a residential settlement, with
the exception of the golf course which also
contains a RV camping area. While there
are some permanent residents within these
two settlements (353 people as of the 2016
census) they are predominantl y ‘shack’
settlements which experience a high influx of
residents across the summer months.
8
Bicheno
ive
Dr
rn
s te
Ea
t
ea
Gr
* Devils Corner
* Friendly Beaches
Cranbrook Ta s m a n S e a
Moul t i ng
L a goon
Swanwick
Swansea
Coles Bay * Cape Tourville
The Fisheries
*
Wineglass Bay Lookout
* Wineglass Bay
G re a t O y s t e r B a y
FREYCINET
NATIONAL PARK
Schouten Island
The Peninsula through Time Sealers and Whaling

In 1824, George Meredith opened the first
Aboriginal communities
whaling station at Parson’s Cove which
The peninsula has been used by Aboriginal he called ‘The Fisheries’. Further Whaling
communities for over 35,000 years. The east Stations at Wineglass Bay, Slaughterhouse
coast was occupied by the Oyster Bay Tribe Bay, Bryans Beach and Schouten Island
that consisted of 10 bands of around 600- followed during the following decade
700 people. (Greaves, 2008, p xvi). By the 1850s shore
based whaling on the Freycinet Peninsula
The Tooerern-o-marie-mener band had declined (Tasmania Parks and Wildlife
overwintered on the Freycinet Peninsula, Service, 2018).
with shellfish and sea-vegetables as their
staple diet. In spring time they were joined P astoral and Mining Leases
by other bands of the Oyster Bay Tribe and
The Freycinet Peninsula was used for grazing
hunted the abundant bird life at Schouten
and small scale cultivation as earl y as the
Island and Moulting Lagoon (Kirkpatrick,
1950s including at Swanwick, Cooks Beach
2004). There is rich archaeological evidence
and Schouten Island.
along the peninsula of Aboriginal occupation,
particularl y middens.
Coal mining operations were also undertaken
on Schouten Island during the 1800s and tin
Tasmanian Aboriginal people continue to
mining at Saltwater Creek (north of Coles
connect with the Freycinet Peninsula and the
Bay) and Middleton Creek (near Bluestone
surrounding coastal environment, its food,
Bay) in the late 1800s.
rituals and spiritual values. Their links to the
peninsula remain strong.
A red granite quarry operated intermittentl y
at Parsons Cove since 1934. It now exists
Colonial contact
within the National Park and is not currentl y
Freycinet Peninsul was first discovered available to quarry.
by Europeans by Abel Tasman in 1642
naming Schouten Island and the Peninsula
Vanderl yn’s Eylandt. Vanderl yn’s Eylandt
means Vanderl yn’s islands as they assumed
the peninsula was a collection of islands.
In 1802, the peninsula was mapped by the

French Baudin expedition comprising the
ships, Geographe and Naturaliste. They
renamed the peninsula, Freycinet, after
two members of the expedition the sub-
lieutenants Henri-Louis de Freycinet and
Louis De Freycinet. The Baudin expedition’s
interactions with Aboriginal people were
peaceful and their record keeping included
notes, measures, drawings and paintings of
Aboriginal people as well as musical notation
on Aboriginal ceremonies they observed
(http://theconversation.com/friday-essay-
the-voyage-of-nicolas-baudin-and-art-in-
the-service-of-science-62038).
10
Photo Credit: Tasmania Archives and Heritage
Whalers would harpoon seals and whales, dragging

them to shore and butchering to boil down their blubb er.
The process created quite a bit of mess and blood
giving the perfectl y cur ved bay the impression of an
enormous gl ass of rich red wine, hence its name of
Winegl ass Bay.
11
The Fisheries in the 1920s Photo Credit: Tasmania Archives and Heritage
Holiday Resor t Field Naturalists

The Freycinet Peninsula has been a popular The Freycinet Peninsula has been long valued
holiday destination for over 100 years, for its scenery and flora and fauna. The
particularl y for residents of ma jor townships Tasmanian Field Naturalists Club was formed
on the East Coast. Boating, bushwalking, in 1904 and in 1920 their annual Easter camp
fishing and artistic pursuits were all listed as out was held in Coles Bay with a record of 97
attractions of the area. campers.
Earl y visitors came by boat or steamer from During this visit the scientific members of
Swansea until the construction of the Coles the party recorded species of shell hitherto
Bay Road. unknown in Tasmania. The field naturalists
were strong advocates of protecting the area
Harry Parsons, a retired auctioneer moved through the creation of a national park and
to Coles Bay in the 1920s and promoted the expressed concerns about the overhunting of
potential of the area. He established earl y birds and animals.
shacks at The Fisheries. By 1934 the Chateau
holiday units, which is now Freycinet Today part of the Freycinet Peninsula, and
Lodge, was established by Ron Richardson specificall y the land known as the ‘horse
who leased the land from the Tasmanian paddocks’, is still used by scientific clubs for
Government. recording and documenting native flora and
fauna.
12
Land Tenure
The ma jority of land within the Freycinet
Peninsula is under public ownership and is
managed by TPWS. This includes the national
park, Coles Bay Conservation Area, Moulting
Lagoon Game Reserve and other public
reserves. Privatel y owned land is focussed in
and around Coles Bay and Swanwick as well
as former pastoral land along Coles Bay Road
between the Tasman Highway intersection
and Swanwick.
13
Land Tenure
Key
Public
Private
Friendly Beaches
Ta s m a n Sea
Moul t i n g L a goon
Swanwick
Cape Tourville
G re at Oys ter Ba y
Coles Bay
The Fisheries
Wineglass Bay
1:100.000
Cape Tourville
Coles Bay
The Fisheries
Wineglass Bay
Promise Bay
G re a t Oys ter Ba y
Ta s m a n S e a
Schouten Passage
Schouten Island
The favourite picnic ground of the residents of
Swansea, who for many years have enjoyed its
numerous advantages with never tiring delight.
Description of Coles Bay in an 1895 tourist brochure for the Swansea district
Policy Context The Management Plan identifies three zones:
The master plan sits within a complex • Visitor Services Zone;

policy context which involves both state • Recreation Zone; and
and local regulatory instruments as well as
Commonweath State Government tourism • Conservation Zone.
and investment policy.
Since the management plan was approved
Freycinet National P ark and Wye River the nature of tourism activity and
Management Pl an visitation to the National Park has changed
considerabl y. Total visitor numbers per year
In 2000 the Freycinet National Park and have increased by nearl y 100,000 and the
Wye River State Reserve Management Plan Wineglass Bay lookout and track is now the
(Management Plan) was approved and has most visited part of the National Park, with
been altered twice since, in 2004 and 2016. significant upgrades over recent years.
The Management Plan is given effect through

the National Parks and Reserve Management
Act 2002. It provides for the conservation of
the values of the National Park and nearby
reserves. It does not regulate private land For more information on the Freycinet
that exists on the Peninsula. National Park and Wye River Management
Plan visit www.parks.tas.gov.au
p g
The Management Plan is utilised through the
Reserve Activity Assessment (RAA) process
to assist in determining whether use and
development within the National Park is
acceptable.
The intent of the Management Plan is to:
• zone the Park and Reserves to take into

account the different values and manage
impacts and activities;
• focus on threatened and priority flora and

fauna species and communities;
• protect Aboriginal and historic heritage

features and values;
• give priority to improving visitor facilities

and services;
• promote the Park as an important visitor

destination on Tasmania’s East Coast.
17
Management Plan Zoning
Key
Visitor Services Zone
Recreation Zone
Conservation Zone
Friendly Beaches
Ta s m a n Sea
Moul t i n g L a goon
FREYCINET NATIONAL
PARK
Swanwick
Cape Tourville
G re at Oys ter Ba y
Coles Bay
The Fisheries
Wineglass Bay
1:100.000
Cape Tourville
Coles Bay
The Fisheries
Wineglass Bay
Promise Bay
FREYCINET
NATIONAL PARK
Schouten Passage
Ta s m a n S e a
Schouten Island
FREYCINET NATIONAL PARK

The Pl anning Scheme It is expected that the same or similar code

overlays will appl y under the Tasmanian
Use and development of land on the Planning Scheme. More detailed and accurate
Freycinet Peninsula is regulated through mapping is now available from the State
the Glamorgan Spring Bay Interim Planning Government regarding Coastal Inundation
Scheme 2015. For land within the Freycinet Hazard and Coastal Erosion Hazard. These
National Park this is in addition to the overlays will be informed by this work.
requirements of the Management Plan.
The Interim Planning Scheme will in the

foreseeable future be replaced by the
Tasmanian Planning Scheme which will
include the Glamorgan Spring Bay Local For more information on the local planning
Provisions Schedule. requirements visit www.gsbc.tas.gov.au
g g or
www.iplan.tas.gov.au
p g
The primary mechanisms for regulating use
and development is through zones. For more information on the Tasmanian
There are a range of zones that appl y across Planning Scheme visit www.planningreform.
p g
the peninsula area. All the National Park, tas.gov.au
g
Coles Bay Conservation Area and Moulting
Lagoon are within the Environmental
Management Zone. This zoning is expected
to continue under the new Tasmanian
Planning Scheme. Coles Bay, Swanwick
and The Fisheries are currentl y zoned low
density residential, although there are small
areas of local business zoning in Coles Bay
along Garnet Avenue, Illuka Village and at
Swanwick.
Under the Environmental Management Zone

in the Tasmanian Planning Scheme there is
an increased emphasis on the RAA process
for determining the acceptability of use and
development on reserved land.
The peninsula is also subject to a number

of code overlays. Planning Scheme codes
deal with specific planning issues. The more
significant code overlays within the Freycinet
Peninsula include:
• Waterway and Coastal Protection Area;
• Coastal Inundation Hazard Area;
• Coastal Erosion Hazard Area;
• Biodiversity Protection Area; and
• Scenic Landscape Corridor.
20
Photo Credit: Jenni Burdon
Planning Scheme Zoning
Key
Low Density Residential
Recreation
Open Space (not visible)
Local Business (not visible)
Rural Resource
Significant Agricultural
Utilities
Environmental Management
Friendly
Beaches Particular Purpose
Ta s m a n Sea
M oul t i n g L a goon
Swanwick
G re at Oys ter Ba y Cape Tourville
Coles Bay
The Fisheries
Wineglass Lookout
Wineglass Bay
1:100.000
Cape Tourville
Coles Bay
The Fisheries
Wineglass Lookout
Wineglass Bay
Promise Bay
FREYCINET
NATIONAL PARK
Schouten Passage
Ta s m a n S e a
Shouten Island

Southern Tasmania Regional Land Use Environmental Legisl ation

Strategy
State and Commonwealth legislation
The Southern Tasmanian Regional Land establishes various requirements regarding
Use Strategy was declared by the Minister the protection and management of both
for Planning on 27 October 2011. It was last environmental and heritage issues and
updated in September 2016. It is given effect specificall y listed ecological values including
through the Land Use Pl anning and Approvals threatened species, threatened vegetation
Act 1993. communities and habitat for threatened
species. At a state level this includes:
There are no specific regional policies in the
Regional Land Use Strategy relevant to the • The Environm ental Managem ent and
Freycinet Peninsula. More broadl y, regional Pollution Control Act 1994;
policies that may be applicable include:
• Nature Conser vation Act 2002;
• WR1: Protect and manage the ecological
health, environmental values and water • The Aboriginal Heritage Act 1975; and
quality of surface and groundwater,
• The Threatened Species Act 1995.
including waterways, wetlands and
estuaries. At a Commonwealth level there is the
Environmental Protection and Biodiversity
• WR2: Manage wetlands and waterways for
Conservation Act 1999.
their water quality, scenic, biodiversity,
tourism and recreational values. It is expected that some of the initiatives
recommended under this master plan
• C1: Maintain, protect and enhance the
will trigger approval requirements under
biodiversity, landscape, scenic and
one or more pieces of environmental
cultural values of the region’s coast.
legislation. Detailed site investigations and
• MRH1: Minimise the risk of loss of life and studies relating to ecological values or
property from bushfires. environmental impact will be required.
• CV1: Recognise, retain and protect The establishment of a new sewerage

Aboriginal heritage values within the treatment plant and the decommissioning of
region for their character, culture, the existing lagoons for example will trigger
sense of place, contribution to our requirements under the Environmental
understanding of history and contribution Management and Pollution Control Act 1994.
to the region’s competitive advantage.
• ROS1: Plan for an integrated open space

and recreation system that responds For more information on the Southern
to existing and emerging needs in the Tasmania Regional Land Use Strategy
community and contributes to social and associated background reports visit
inclusion, community connectivity, www.stca.tas.gov.au
g
community health and wellbeing, amenity,
environmental sustainability and the
economy.
• T1: Provide for innovative and sustainable

tourism for the region.
24
Commonweal th Marine Reser ve

For more information on Commonwealth
Part of the sea to the east of the Freycinet Marine Reserves visit www.environment.gov.
g
Peninsula to the boundary of Australia’s au/topics/marine/marine-reserves
p
Economic Exclusion Zone is designated as a
Commonwealth Marine Reserve and a Marine
National Park zone.
Marine National Park zones are natural or

near natural areas protecting ecological
process with characteristic species and
ecosystems of the area and are managed
mainl y for ecosystem protection and passive
recreation. They allow for environmentall y
and culturall y compatible spiritual, scientific,
educational, and recreational visitor
opportunities. There are limitations on
mining and fishing activities in these zones.
Weedy Sea Dragon Photo Credit: Brandi Mueller
25
Tourism Strategy in Tasmania • Objective 1: Enhance Tourism Focus – The

TPWS will work with industry to further
The State Government has in partnership
development as a leading nature-based
with industry - through the Tourism
tourism business, underpinned by best
Industry Council of Tasmania - established
practice and research, a clear brand and
the Tasmanian Visitor Economy Strategy
marketing strategy, customer service and
2015-2020 (T21). The overall target of the
operator engagement.
strategy is to attract 1.5 million visitors to
Tasmania by 2021. One of the key priorities • Objective 2: Sustainable Experience
in this strategy is investing in quality visitor Delivery – Promote and enable
infrastructure. exceptional, safe, appropriate and
demand-driven commerciall y, sociall y
Tourism Tasmania has, under the T21
and environmentall y sustainable tourism
Strategy framework, a marketing strategy
experiences.
that includes the Discover Tasmania website
and Go Behind the Scenery campaign. The • Objective 3: Enterprise and Economic
Freycinet National Park is number 6 on the Activity – recognition that Tasmania’s
Discover Tasmania’s top 10 attractions. parks and reserves are valuable assets
that underpin tourism and other
Tourism Tasmania also works with regional
businesses making a significant economic
organisations to promote visitation in the
contribution without compromising the
different regions and in this instance that
natural and cultural values of protected
organisation is East Coast Tourism.
areas.
East Coast Tourism is a combined voice
The master plan is a key tool for TPWS
for the region and responsible for the
and Industry to achieve these objectives
development and growth of the tourism
within the context of the Tasmanian Visitor
industry in the region, through industry
Economy Strategy 2015-2020
leadership and development, product
development, marketing, identifying
infrastructure and investment opportunities,
advocacy and tourism sustainability.
For more information on the T21 Strategy
The marketing strategy has a contemporary visit www.121.net.au
approach with a strong social media
presence, including specific brand hashtags. For more information on Parks 21 visit
This enables the promotion of areas and www.parks.tas.gov.au
p g
trending of localities without substantial
investment from government or other
agencies.
Also, under the T21 Strategy framework is

Parks 21 which is the Joint Strategic Action
Plan between the TPWS and Tourism Industry
Council of Tasmania. Parks 21 identifies
shared long term goals to facilitate and
enhance tourism activity and the overall
visitor experience in Tasmania’s national
parks, reserves and Crown lands. There are
three objectives within Parks 21:
26
Australian Tourism Strategy Tourism Oppor tunities in National P arks,

Reser ves and Crown Lands
In addition to state level strategy, the actions
of the Australian Government influences As part of its broader Tourism policy, the
tourism related outcomes in Tasmania. State Government has a goal to transform
Tasmania into the environmental tourism
Austrade and Tourism Australian’s Regional capital of the world. The key initiative to
Tourism Infrastructure Investment Attraction achieve this goal has been the Expression of
Strategy is a five year commitment to work Interest (EOI) process.
with state, territory and local governments
to create an environment conducive to The process invites EOIs from private
attracting foreign direct investment into investors and tourism operators to
regional tourism infrastructure. A region is develop sensitive and appropriate tourism
defined as any area outside of the capital experiences and associated infrastructure
cities and the Gold Coast. in Tasmania’s national parks, reserves and
Crown Land.
The strategy is a coordinated investment
attraction and regulatory reform approach
There several EOIs relevant to the Freycinet
to support new product suppl y, refurbishing
Peninsula, which have not been evaluated as
existing product and new tourism attractions
part of the master plan process. Following
and experiences to encourage increased
the completion of the master plan the
overnight visitation and visitor expenditure.
relevant EOI’s may be considered in terms of
The initial phase of the Strategy is to their alignment with the document.
target eight tourism regions where the
visitor economy is showing signs of Importantl y, all proposals are subject to the
growth but where there are lower levels of usual approval process including the Reserve
investment. One of these regions is the East Activity Assessment process administered by
Coast of Tasmania with the Office of the TPWS as well as the local planning permit
Coordinator General currentl y preparing process.
the implementation plan for the East Coast
region under this strategy.
For more information on the Tourism

Opportunities in National Parks, Reserves
and Crown Lands visit www.cg.tas.gov.au/
g g
home/investment_attraction/expressions_of_
_ p _ _
For more information on the Regional Tourism interest_in_tourism
_ _
Infrastructure Investment Attraction Strategy
visit www.austrade.gov.au/Tourism
g
or contact the Office of the Coordinator
General
27
Chapter 03
Engagement
Outcomes
03 Engagement Outcomes
The Approach Facilitated Workshops
The development of the master plan Due to the significant interest in the project,
commenced with an engagement process to the consultant team undertook facilitated
better understand what is important about workshops in both Launceston and Hobart.
the Freycinet Peninsula, what are current Both workshops were well attended, with 17 in
issues and what the community values are. attendance in Launceston and 23 in Hobart.
The workshops discussed a small number
The engagement process involved: of key questions to gain an understanding
of what people value at Freycinet, and
• one on one meetings with key what they had concerns about. In addition,
stakeholders; discussions about what they would like to
see happen at Freycinet were also a focus.
• a drop in session in Coles Bay; The questions included:
• facilitated workshop in Launceston and • What do we love about Freycinet?

Hobart; and
• What do we not want to see happen?
• receipt of written feedback from
interested parties. • What do we want to see improved?
The engagement process did not involve any • What suggestions do you have for the
surveys of visitors to the Freycinet Peninsula. future of Freycinet?
Every few years TPWS undertakes a visitor
survey that captures some visitor behaviour. One on One Sessions
However, there is no comprehensive anal ysis
The consultant team undertook over 20 one
of visitor feedback that can be used to
on one sessions for the project with business
assist in determining issues relevant to their
owners, community groups, tourism and
experience.
business organisations and government
organisations. These were invaluable in
Data from the Tasmanian Tourism Tracer
terms of understanding the specifics of
study currentl y being undertaken by the
people’s businesses and interests.
University of Tasmania provided up to date
information about tourists visiting the state,
Written Feedback
their expectations, time spent at destinations
and where people travelled from and to. This There were several interested parties that
information was also utilised to understand were unable to attend either the drop-in
the movement of tourists on the peninsula. session or workshops. The consultant team
spoke with many of them briefl y about the
Drop in Session
project and then received written feedback
The consultant team undertook a site outlining their interest in the Peninsula and
inspection at the beginning of November and what they’d like to see in the future.
as part of that, made themselves available
at the Community hall for four hours for any
interested residents or visitors to the area.
This session had approximatel y 12 attendees
many of whom stayed for some time to
discuss their interest in the area.
This session was important to provide

an opportunity for locals to come and
discuss their interests in a private and non-
confrontational setting.
30
Engagement Outcomes
The full findings of these workshops, drop in
sessions, one on one consultation and written
responses can be found in Appendix A. For
the most part there were consistent themes.
These are outlined over page.
What do people not want to see?

What do people love about
Freycinet?
Increase in visitor numbers.
Its wilderness values. Environmental impacts on the park

through overuse.
Peace and quiet.
Helicopters, jet skis and noisy activities.
Amount and variety of recreational
opportunities. Cruise ships in Wineglass Bay.
Increased vehicle usage.
What do people want to see

improved? Suggestions
Shuttle buses.
Traffic management.
Cap on visitor numbers.
Safety for pedestrians and cyclists.
Ferry transport.
Improved car and trailer parking
within Coles Bay. New carpark.
Solution to sewage. Pulling the information centre
out of the National Park.
Better management of people in the
park
31
Chapter 04
Existing Conditions
TOURISM SNAPSHOT
The Freycinet Peninsula is in the top 5 most visited destinations in Tasmania.
There were 292,000 visitors in the financial year 2016/2017.
Visitor Growth has averaged 3.7% per year over last 10 years and 9.6% over the last
five years.
By 2020 visitor numbers are predicted to increase to 330,000 per year.
Nearl y 30% of all visitors to Tasmania go to the East Coast region and 75% of these go to
the Freycinet Peninsula.
The Wineglass Bay lookout and track within the Freycinet National Park is the most visited
place on the Freycinet Peninsula.
Approximatel y 65% of all visitors to the National Park go the Wineglass Bay lookout. 40%
of visitors to the National Park visited Wineglass Bay Beach as well as Cape Tourville.
Sleepy Bay is visited by 19%, Honeymoon Bay by 17% and Friendl y Beaches by 8%.
The average time at the Wineglass Bay lookout is 13 minutes.
The average length of time that visitors spend within the Freycinet National Park is
3 hours.
Onl y 14% of visitors to the Freycinet National Park are from Tasmania.
Visitors to the Freycinet Peninsula are predominantl y from mainland Australia.

International visitors comprise around 32%.
70% of all these visitors are on their first visit to the National Park.
The top country origins for international visitors are from China (6.8%) including Hong
Kong and Taiwan, UK (3.7%), USA (3.4%), Germany (2.3%) and Singapore (2.1%).
55+ and 25-29 years are the top ages for International visitors to the Freycinet Peninsula.
About 70% of visitors to Freycinet do not stay overnight on the peninsula.
Day visitors are most likel y to be travelling in a south to north direction along the East
Coast after an overnight stay in Hobart.
Average overnight visitor spend on the East Coast is $125 for domestic visitor and $164 for
international visitors per 24 hour period.
Average day visitor spend on the East Coast is $89 per day.
(this information is sourced from the Tasmanian Visitor Survey undertaken by Tourism Tasmania and the Tourism
Tracer Project undertake by the University of Tasmania. The figures from Tourism Tasmania were accurate as of 1
December 2017).
04 Existing Conditions
Activities within the National Park Key walks within the National Park include:
The main entrance into the Freycinet • Wineglass Bay lookout (Great Short
National Park is immediatel y south of Coles Walk);
Bay on Freycinet Drive. The existing Visitor • Wineglass Bay traverse (Great Short
Centre at Rangers Creek approximatel y Walk);
300 metres inside the entrance to the
Park, provides for the purchase of parks • Hazards Beach circuit (Great Short Walk);
passes, visitor information, a small shop and
interpretation. Key areas within the National • Mt Amos;
Park are:
• Cooks Beach to Bryans Beach;
• Richardsons Beach providing a safe and
• Cooks Beach to Wineglass Bay (via Mt
shallow beach area for families (which
Graham);
also has designated fee-based camping
spots for RVs and tents booked through • Mt Freycinet;
peak season using a ballot system);
• Cape Tourville (Great Short Walk);
• Honeymoon Bay, a popular spot for
snorkelling and ‘selfies’ (which also has • Sleepy Bay; and
designated fee-based camping spots for
tents booked through peak season using • Friendl y Beaches (Great Short Walk).
a ballot system);
• Sleepy Bay, a popular spot for snorkelling

and scuba diving for more experienced
divers;
• Cape Tourville, providing a short

accessible walk for people of all abilities.
• Whitewater Wall, a popular climbing

location for individuals and school
groups; and
• Friendl y Beaches, a popular camping and

surfing beach.
35
Existing Conditions
Main intersection
Freycinet Peninsula Master Plan (Draft) visitor information booth
Key
Experience nodes
Transport nodes
Experience nodes
within National park
Friendly Beaches
Moulting Lagoon
Moult i n g
La g o o n
Ta s m a n Sea
FREYCINET NATIONAL
PARK
White Water Wall

Swanwick
Visitor information booth
Iluka Precinct Town Centre Cape Tourville
Existing Visitor Centre

Tourist boat operators
Sleepy Bay
Wineglass Bay car park

and trackhead
Wineglass Lookout
Wineglass Bay
1:100.000 FREYCINET NATIONAL PARK 36

Private Tour Operators

There are a number of private tour operators
that have established businesses on the
Freycinet Peninsula. As of the 1 March 2018,
these include:
• All4Adventure, a four wheel motorbike

tour around the National Park;
• Freycinet Adventures, offering kayak

tours around the Peninsula who also run
the aqua taxi service;
• Freycinet Air offering scenic plane tours;
• Freycinet Experience Walk, a 4 day

bushwalk through the National Park
based from Friendl y Beaches Lodge;
• Sail Freycinet, a charter sailing boat

cruise around the Peninsula;
• The Long Lunch Wine Tour Company, a

food and wine tour departing from Coles
Bay;
• Wineglass Bay Sail Walk, a multi-day

tour departing from Hobart which visits
Fortescue Bay in the Tasman National
Park, Maria Island as well as Schouten
Island and Wineglass on the Freycinet
Peninsula;
• Wineglass Bay Cruises, Boat cruises

around the peninsula departing from
Coles Bay; and
• A number of climbing instructors run

small scale guided tours of White
Water Wall in particular, but also on the
Hazards.
In addition,several of the accommodation

providers offer guided tours within the
National Park. These are generall y small-
scale tours with a limited number of
participants.
There are also day based tours to the

Freycinet Peninsula operating out of Hobart
and Launceston.
Throughout the engagement process,

it became apparent that in addition to
the existing tour operators a number of
further boat based experiences are being
Source: Winegl assb ay.com and Tasmanian Walking Comp any
considered by different operators.
37
Accommodation on the Freycinet With the burgeoning sharing economy there

Peninsula is now a broader range of self-contained
visitor accommodation within the Peninsula
Coles Bay as a settlement has been visited with holiday homes available for short term
by tourists and locals for many years. accommodation at Coles Bay, Swanwick and
Accommodation on the peninsula started out The Fisheries. This type of accommodation
as camping sites, but in 1934 the Chateau is assisting in meeting the demands of the
(now Freycinet Lodge) was established by market although has had an impact on the
Ron Richardson who leased the site from the affordability of residential accommodation,
government. This was rebuilt after a fire in particularl y for local employees within the
the 1950s and is now Freycinet Lodge located area.
on the southern corner of Richardsons Beach.
The Regional Tourism Infrastructure
In addition to Freycinet Lodge, Edge of the Investment Attraction Strategy will include
Bay and Saffire Resorts are located on the an anal ysis of affordable accommodation
northern end of Muirs Beach with views back demand and suppl y within the Swansea,
towards the Hazards. Coles Bay and Bicheno areas. This study will
look at current and future accommodation
Saffire is however a destination in its own needs for the tourism industry workforce
right. Through the consultation process, to support sustained visitor growth and
Saffire indicated that approximatel y 80 reduce adverse community impact. It will
per cent of its clients were not aware of the identify a suite of solutions for the provision
attractions in the area beyond Saffire itself, of affordable housing including for workers
until they arrive. within the tourism industry.
Budget accommodation is provided at the
Big 4 Iluka on Freycinet Holiday Park, located
close to Muirs Beach and provides camping
and RV sites, park cabins, and larger cabins.
The golf course at Swanwick also provides

camp sites for self-contained RVs, campers
and caravans, but with limited amenities
(toilets onl y and located approximatel y 400
metres from campsite). The Golf Club has
indicated it has more facilities planned for
the future on its website.
In addition, there are a number of camping

sites found within the National Park and the
Moulting Lagoon Game Reserve, including
at Friendl y Beaches, Whitewater Wall, River
and Rocks and Richardsons Beach. There
are powered sites for RV or caravans at
one section of Richardsons Beach with the
remainder of the sites behind the beach
for tent based camping. All sites along
Richardson Beach have access to toilets and
showers. The booking of campsites along
Richardsons Beach and Honeymoon Bay
during the peak summer period is controlled
through a ballot system which occurs earlier
in the year.
38
As the visitor ascend the track entering the saddle between
Mt Amos and Mt Mayson they orientate themsel ves
southwards with expansive views across the Isthmus to
Mt Freycinet, Mt Graham and beyond.
In this moment they leave the concept of settlement and

development behind. Nature and tranquillity become
paramount.
This moment in time provides for many visitors their only

opportunity to glimpse into the wildness of the Freycinet
Peninsula and immerse themsel ves in Tasmania’s natural
environment. The Hazards being a gateway
between the two worlds.
Total Visitors to Freycinet:
June 2005 - 206k June 2012 - 186k
June 2006 - 203k June 2013 - 191k
June 2007 - 208k June 2014 - 217k
Tasman Highway June 2008 - 207k June 2015 - 232k
June 2009 - 207k June 2016 - 272k
June 2010 - 205k June 2017 - 292k
1 Vehicle Counter
Walker Counter
1 Friendly Beaches
Vehicle Entries:
June 2012 - 40k
January 2014 - 31k
April 2017 - 37k
2 River and Rocks

Vehicle Entries:
April 2017 - 3k
2
3 Cape Tourville
Coles Bay Vehicle Entires:
December 2012 - 40k
December 2013 - 37k
3 July 2015 - 39k
April 2017 - 37k
TPWS Visitor Centre
4 Sleepy Bay Car park
Vehicle Entries:
December 2012 - 25k
December 2013 - 20k
December 2015 - 16k
4 April 2017 - 27k
5 Mt Amos Track
Walker Numbers:
June 2012 - 5k
Freycinet Visitor December 2014 - 4k
The
Car park December 2015 - 9k
Fisheries
April 2017 - 27k
6 Hazards Beach Track

Walker Numbers:
6 (walker passes both directions)
June 2012 - 25k
December 2013 - 33k
7 5 October 2014 - 30k
7 Wineglass Bay Lookout

Walker Numbers:
(walker passes both directions)
June 2012 - 120k
8 December 2015 - 147k
December 2016 - 223k
April 2017 - 233k
8 Wineglass Bay Lookout to Beach

Walker Numbers:
Wineglass Bay (Beach) December 2014 - 34k
9 December 2015 - 90k
December 2016 - 145k
April 2017 - 144k
9 Isthmus
Walker Numbers:
Mt. Freycinet (walker passes both directions)
January 2012 - 24k
January 2015 - 42k
November 2016 - 44k
10 10 Cooks Beach
Walker Numbers:
Vehicle and Walker numb ers within the Freycinet National P ark through to
3 to 4k per annum.
June 2016 (Source: Tasmania P arks and Wildlife Ser vices
Current Issues A Day Peak Period

In addition to the seasonal peak, during the
Seasonality summer months the Freycinet Peninsula also
The Freycinet Peninsula experiences a experiences a day time peak. Most visitors
significant seasonal peak: 60 per cent of arrive around 11am and depart between 2pm
visitor visit during the December through and 3pm. This is reflective of travel times
to April period with the busiest weeks from from Hobart and Launceston.
December through to the end of J anuary.
As evident from the diagram opposite this
is primaril y due to the number of people
visiting the Wineglass Bay lookout and track.
The first week in J anuary is consistentl y

the most hectic. Conversel y August is the
quietest month with a low season generall y
from May through to September.
Visitors at the Winegl ass Bay lookout around midday in the

first week of J anuary
Visitors waiting to dep ar t on the Wingl ass Bay Cruise
41
Traffic, P arking and Access

Traffic, parking and access is the most
significant issue for the area around Coles
Bay, the Wineglass Bay trailhead and The
Fisheries.
The parking area for the trailhead currentl y
accommodates 183 spaces, with a further
51 temporary spaces created on the edge
of Freycinet Drive to alleviate parking
pressures. These car parks are full during
peak period. Cars are often parked on the
side of Freycinet Drive sometimes as far back
as Honeymoon Bay as well as encroaching
onto local roads around The Fisheries.
Freycinet Drive itself is a narrow winding
Boat trailers p arked near boat ramp including p ar tiall y over the
road which has the potential to experience
road p avement (Photo Credit: Sus an Carins)
frequent conflicts between users with large
buses, and private vehicles, with drivers
unfamiliar with the road conditions, needing
to squeeze past each other.
In Coles Bay, parking and access around
Garnet Avenue and the Breakwater Jetty is
particularl y problematic. The popularity of
the boat ramp at the end of Garnet Avenue
gives rise to conflicts between boat trailers,
cars wanting to access local services and
pedestrians.
At the Breakwater Jetty the increased
number of boat based tour operators has
meant that the adjacent parking suppl y is
inadequate to meet the demand.
A lack of safe pedestrian and cycling
connections is an overall problem. The extent Pedestrians navigating around car p arking at the Break water
of traffic during the peak periods, limited Jetty (Photo Credit: Sus an Carins)
footpaths and narrow roads aggravate the
problem.
42
Wastewater Management Brand Damage

There is limited reticulated sewerage on the The rapid increase in visitor numbers has
peninsula. The toilets at the Wineglass Bay not been accompanied with a commensurate
trailhead have an onsite wastewater system. increased in infrastructure and services. This
There are regular concerns due to odour has caused impacts that may not match
and leachate into the bay arising from the visitor expectations. When visitors are
system exceeding its capacity. experiencing overcrowding on the tracks,
waiting to use busy toilets, or having to walk
Sewage from the Ranger’s Creek Visitor considerable distances to their vehicle, their
Centre and Freycinet Lodge is pumped to a overall experiences is diminished.
lagoon system at the back of Richardsons
Beach. Heavy rainfall can cause this system The lack of tourism infrastructure
to fail, resulting in contamination of Ranger’s within Coles Bay to inform visitors of
Creek. This can require the closure of the the opportunities on the peninsula has
day use area and erection of warning signs. implications. Visitor do not understand what
Saffire has its own private system. The they can do, potentiall y missing out on
remainder of the peninsula is serviced by experiences that may be of interest. There is
septic tanks or similar systems, on-site. no central point to find out about non parks
activities or Coles Bay in general, and the
The changing load on these systems lack of signage and wayfinding throughout
particularl y with increased use accompanied the town onl y heightens a visitor’s sense of
by strong peaks, followed by significantl y confusion.
quieter periods, impacts upon their
efficiency and can result in environmental
impacts through failing systems.
Furthermore, the shallow granite rock is
considered to be a contributing factor on
underground services infrastructure across
Coles Bay. Engineering studies undertaken
for the pre-feasibility of reticulated
sewerage treatment system for Coles Bay
have indicated that there is a health risk
associated with the existing situation.
The current limitations around sewerage
treatment was considered by local business
owners and industry in the consultation
process, to be a key barrier to further
investment on the peninsula.
43
Crowding and Rubbish Visitor Arrival

The existing infrastructure and arrival
The Wineglass Bay lookout and track as the
sequence into the Freycinet Peninsula has
most popular destination on the Freycinet
evolved over many years. The turn off from
Peninsula experiences visitor crowding
Tasman Highway is innocuous and suggests
during peak season.
very little about the drive to Coles Bay, or
about the experiences on offer. The existing
Upgrades undertaken by TPWS, such as the
visitor information pull over is poorl y
additional track loop for one way movement
designed and does little to enhance the
(for most of the ascension to the lookout)
visitor’s experience.
and the recent track improvements on the
lookout to beach section have improved the As visitors continue on there is very little
quality of the visitor experience.However, signage, with onl y occasional small signs
there is still crowding at the trail head, promoting individual businesses. There is
lookout and in the remaining two way no consistency in messaging, or beyond the
section of track just before the lookout. first glimpses of the Hazards any building of
anticipation regarding arriving at Coles Bay.
In addition, some visitors to the National Nor is there any information about the types
Park are unfamiliar with the behavioural of experiences on offer or where further
expectations, such as taking rubbish out with information can be found.
you. It has become a common sight to see
rubbish around the trailhead toilets during Visitor Accommodation Product
peak season.
During the peak Christmas to J anuary
period, as identified by local business,
accommodation options can be booked out.
In the shoulder season where it is possible to
find accommodation, it often has a minimum
two night stay. Data from Tourism Tasmania
and the Tourism Tracer Project shows that
many visitors are driving to the peninsula for
day trips and staying overnight in Hobart,
Launceston or elsewhere on the coast.
Often interstate and overseas visitors have
limited time to spend in any one place and
if they are unable to secure a single night
of accommodation on the peninsula, they
are unlikel y to stay for two nights as an
alternative.
This highlights a possible disconnect

between the provision of accommodation
and the type wanted by visitors outside of
peak season. In addition, the peninsula has
limited camping and caravanning facilities
which further limits the possible market
of visitors that can stay overnight. These
factors, through the stakeholder engagement
process, were considered by local businesses
and industry, to be key barriers to further
investment.
Water bottles dumped near the Winegl ass Bay

trailhead car p ark
44
Staff Accommodation Physical Constraints

The peninsula is highl y constrained by
Studies undertaken by the local community,
physical features including the topography,
with the assistance of Bendigo Bank have
the granite geology, and the coastline. In
highlighted a significant shortfall in available
addition, the ma jority is public land, either
accommodation for staff working in the
as National Park or as conservation areas.
Tourism sector. Additionall y, TPWS have
This inhibits opportunities for expansion of
identified a need for more accommodation
Coles Bay, but also introduces challenges
for their staff. This has resulted in some
associated with the management of sewage
staff camping, due to an inability to secure
and water, and provision of roads and
accommodation. This has been further
walkways.
exacerbated with the advent of Airbnb as
many property owners are finding short stay
Bushfire Risk
accommodation more lucrative than leasing
their house privatel y or to a business. The peninsula contains significant tracts
of bushfire-prone vegetation with limited
Without adequate accommodation it is
access options in and out. There is also
increasingl y difficult to attract quality staff
limited fire fighting capability in this location
to service the tourism industry. Not onl y
and accordingl y emergency planning and
is this a barrier to further investment into
passive bushfire protections measures should
the area but it has the potential to further
be relied upon. TPWS have an Emergency
impact upon the brand of the peninsula.
Plan which must be updated regularl y.
Constraints within the National P ark
Criticall y, the bushfire risk must
Within the National Park there are clear be considered when managing any
constraints that limit the capacity of the developments on the peninsula into the
land to accommodate the additional parking future. Given the reliance upon Freycinet
and transport needs for day use visitors, Drive, expanding tourism or parks visitor
particularl y given the likel y numbers of centres at the end of Freycinet Drive would
additional car parking required. be considered inappropriate. Well placed
signage detailing evacuation protocols at
The location of the Wineglass Bay trailhead is
nodes is currentl y missing.
limited by a number of factors. The Fisheries
hamlet is located to the north of the parking
area for the trail head limiting its expansion
into that area at all. To the east, south and
west, the tracks commence from the trailhead
location, and the slope of the land limits
further development in this area.
At the existing visitor centre, the camping
areas along Richardson Beach is located
to the west. To the east is more elevated
ground and land used for PWS operational
requirements.
45
Opportunities The values of the National P ark

The National Park provides a stunning
Community Suppor t
backdrop of granite mountains, surrounded
The community of Coles Bay and Swanwick by clear waters and white sandy beaches.
is highl y engaged and passionate about These physical attributes are what attracts
the Freycinet Peninsula. They cherish the many people to the peninsula.
natural values, recreational opportunities, as
well as the small coastal village feel of the Freycinet National Park has significant
townships. Importantl y their commitment ecological values, heritage values, both
to the peninsula more generall y means that Aboriginal and European and provides a wide
they can become activel y involved and range of recreational opportunities including
drive the way it develops. This community bushwalking, water based activities,
engagement is critical to supporting future camping, and rock climbing. The park also
opportunities in both Coles Bay but also the provides opportunity to experience peace
Peninsula more generall y. and tranquillity which is highl y valued by the
local community.
The p ark provides many oppor tunities for experiencing peace

and tranquillity which is highl y valued by the local community.
46
Slowing visitors down Moul ting Lagoon

Moulting Lagoon is a Ramsar wetland located
The average length of time for a day visitor
between the Freycinet Peninsula and Dolphin
to the Freycinet Peninsula is between 3 and
Sands, at the northern end of Great Oyster
4 hours. In this period, they drive in from the
Bay. It is an important breeding ground for
Tasman Highway, pass through Coles Bay
various waterfowl and wetland birds and is
without stopping and head straight for the
an excellent place for birdwatching.
Wineglass Bay lookout and track trailhead via
the visitor centre, before or after which they Currentl y there is access to the lagoon,
may also drive to Cape Tourville, Sleepy Bay or however it is not well known and as such
Honeymoon Bay. does not experience the high numbers of
visitors as other areas in the Park. With
Slowing visitors down will not onl y provide for careful management recognising the
more immersive and a rich visitor experience sensitive environment of the lagoon, this site
but facilitates greater local economic activity. could become a further attraction for those
Research (Litman 2014) indicates that walkable visiting the Freycinet Peninsula.
environments create an opportunity for un-
planned expenditure by allowing potential Additional experiences
customers to directl y interact with commercial Coles Bay is established as a tourism locality
activities and spending longer in a place, and this is reflected through the myriad of
instead of “drive-through” shoppers, stopping businesses located in the town to support
to pick up one item on the way to another the tourism industry.
destination, such as the Wineglass Bay
trailhead. Providing a visitor hub that enables the
visitor to find out all required information
in one location would encourage greater
consistency in the information given, as
well as ensuring that the visitor is aware of
all opportunities that exist. This provides
a chance to “value add” to the visitor
experience but also enables the National
Park to be experienced in other ways, such
as by sea kayak or boat.
Recent interpretation p anel installed at Moul ting

Lagoon (Source: NRM South)
47
Increased alignment between the private Coles Bay Township

and public sectors
Coles Bay is highl y valued by the community
The location of Coles Bay encourages for its village feel and small scale. The
integration between TPWS, Glamorgan physical constraints on further expansion
Spring Bay Council and private business have ensured this has remained the case
operators, many of whom focus their despite the increasing attractiveness of
businesses around the National Park. the area and the rapid increase in visitor
numbers.
Providing increased alignment can occur in a
number of ways. Not onl y through provision The location of Coles Bay, at the edge of a
of centralised visitor information and National Park, is quite unique and enables
ticketing but also through timing alignment the town to provide services to visitors in
to encourage different visitor behaviour. an efficient manner, and services that would
For example, presentl y the Wineglass Bay otherwise be considered incompatible with
Cruise departs at 10am and does not return the values of a National Park.
until 2pm, leaving many visitors with a
decision to either do that or the Wineglass The introduction of a Visitor Hub provides an
Bay track. An earlier or later departure time opportunity to encourage walkability through
may encourage visitors to stay longer and the town, increasing interaction of businesses
do both which in turn will assist in reducing within and providing for a more meaningful
the heavy peak arrival and departure times experience of the township. A visitor hub
in and out of the peninsula and benefit local could improve the connectivity between the
business. National Park and the township by being a
central link between the two.
Static Interpretation
The current interpretation on the Freycinet
Peninsula is found predominantl y within the
National Park itself, although new signage
has been installed at Moulting Lagoon.
It ranges from high quality interactive
interpretation at Cape Tourville, signage in
various languages about the Park, through
to more traditional panels about the flora
and fauna. There is limited information on
Aboriginal cultural heritage as well as more
recent historical events.
Good interpretation is designed to fit into the
spatial structure of the experience. It aims
to inform, provoke and inspire the visiting
public. Interpretation should help the visitor’s
understanding of the experience and also
encourage positive interaction.
The discovery ranger program is a good example of how the

visitor experience can b e enhanced through story telling.
48
Active Interpretation Marketing strategies

People, not products an important aspect East Coast Tasmania has promoted the Great
of Tasmania’s visitor engagement strategy. Eastern Drive very effectivel y. The region
Word of mouth communications provide also benefits from marketing by Tourism
the context for experiences and the stories Tasmania’s efforts on mainland Australia
that visitors share with others. Story and internationall y, which has further driven
telling is central to this. Stories are the demand for the area.
result of people who have experiences and
In addition, the burgeoning social media
share them. Often it is informall y through
culture as visitors share images of
interaction with locals but there are formal
themselves enjoying the area has influenced
programs like TPWS Discovery Ranger
the increased visitation.
program. This is a good example of how the
visitor experience can be enhanced through
story telling.
The Great Eastern Drive marketing strategy has b een enormousl y succesful
49
Ensuring the correct message is provided

to visitors earl y in their trip planning, is
important to protect the East Coast brand
and enhance the visitor’s experience.
This could assist in resolving some of
the challenges around visitor behaviour
including the management of peak periods
and seasons.
Breadth of recreational oppor tunities
For a geographicall y confined area,

the Freycinet Peninsula has an array of
recreational opportunities available to
visitors of all levels of fitness and experience.
This includes short day walks ranging from
accessible 20 minute walks through to more
challengng half day, full day and overnight
walks, snorkelling for beginners through to
scuba diving, mountain biking, kayaking,
fishing and swimming. Such diversity
provides a sound basis for a rich visitor
experience suiting a wide range of people.
Existing recreational oppor tunities not onl y including walking,

but mountain biking, rock climbing, swimming and diving.
50
Chapter 05
The Master Plan
THE VISION
The Freycinet Peninsula is treasured as a place of significant

natural and cultural values. Its unique and special qualities will
continue to be protected and revealed through journeys,
stories and experiences for visitors and locals alike.
Supported by appropriate amenities, infrastructure and

services, this will be an opportunity to connect to the
natural environment and enjoy the wildness of the peninsula
in a sustainable way. And to understand the complex stories
of place: 35,000 years of history through Aboriginal
occupation, European discovery and settlement and its spirit
captured through a landscape formed by granite, sea and
bush.
For the community, who live and work on the Freycinet

Peninsula, it is also an opportunity to prosper and thrive.
To enhance the liveability of their settlements and protect
their sense of place.
Master Pl an Principles
Protection of Natural and Cul tural Community and Pl ace

Values
The Freycinet Peninsula is an important
One of the key reasons for recognising place for locals and Tasmanians, with many
National Parks, are their significant natural having connections to the area over several
and cultural values. generations. It is valued as a community
gathering place. With opportunities to
Beyond the southern end of the National Park,
escape and relax in a quiet natural seaside
the Freycinet Peninsula also contains other
environment and for recreation, including
areas of equal environmental and cultural
bushwalking, fishing or being at the beach.
importance including Moulting Lagoon and
the surrounding marine environment. The juxtaposition of the wild and often
isolated and quiet landscape with settlement
The protection of these must remain
and community life captures the spirit or
a keystone for the master plan and
sense of place for locals and ‘shackies’. It
development of any kind, including
is this which is also attractive to visitors,
infrastructure, must be sensitive to these
providing for an ‘authentic’ experience.
values. They are the reason why the
peninsula is a key visitor destination in
Tasmania.
53
An Iconic Visitor Destination Creating Journeys & Revealing

Stories
The changing nature of tourism and its
influence as a key economic driver for The Freycinet Peninsula is a place of diverse
Tasmania must be recognised. Freycinet natural environments, with layers of human
Peninsula is now one of the ma jor intervention providing a landscape with a
destinations in Tasmania for visitors and the myriad of recreational opportunities.
management of the area must be cognisant
Bringing these together with an arrival
of its role within the broader visitor
sequence through a series of experiences
experience context and the Tasmanian brand.
that can create different journeys, is an
Visitor numbers are predicted to increase to opportunity to slow visitors down and
330,000 by 2020. The peninsula will continue encourage them to explore the area.
to capture a high proportion of visitors to
Integrating stories relating to the peninsula’s
Tasmania, particularl y to the now iconic
rich and diverse natural and cultural
Wineglass Bay lookout.
heritage, through interpretation including
The level of visitor information and story telling, will generate a rich narrative
supporting services and infrastructure, and visitor experience that lingers in
must deliver a world class experience that people’s memories.
supports the Tasmanian brand and in a
Increased acknowledgement of Aboriginal
manner that can accommodate additional
history through revealing the peninsula’s
visitors into the future .
stories is an opportunity to pay respect to
their heritage.
54
Peninsul a Connections Integrated Solutions
The movement of people throughout Adopting an integrated method to resolve the

the Freycinet Peninsula needs to be current issues on the Freycinet Peninsula and
choregraphed in a holistic way to ensure in the implementation approach, is critical
that the connections to places become part to ensure an effective, efficient and holistic
of the experience. response.
The connections around the peninsula are to The master plan addresses not onl y the
encourage people to slow down and immerse needs of visitors, but TPWS, Glamorgan
themselves in the diversity of environments. Spring Bay Council, local businesses and the
From the exposed coastline, grandeur of community. Initiatives that resolve multiple
the granite formed peaks and panoramic stakeholder needs or issues are preferred.
vistas to the intimate, quiet and fine-grained Actions or initiatives that meet the needs of
beaches and then the social and community one stakeholder at the expense of others are
life around Coles Bay. avoided.
Sequencing and interpretation built into the Integrated solutions not onl y offer the
connections will reveal stories and narrate opportunity for greater cost efficiencies
the visitor’s journey. where new infrastructure is required. They
also have greater potential to deliver a
seamless visitor experience and minimise
overall impacts on environmental, cultural
and social values. Integration is also
essential to delivering a holistic response.
Coordinated action at the implementation
stage through a lead agency and a
governance committee structure, minimises
the risk of ad hoc responses that do not full y
realise the master plan vision.
55
KEY INITIATIVES
The master plan comprises five key
initiatives. These have been identified to
achieve the vision in accordance with the
planning principles.
These key initiatves are:
• the Visitor Gateway Hub;
• the Entrance Corridor;
• Experience nodes;
• a network of transport connections; and
• a staged sewerage treatment system.
Spatial representation of these key initiatives
is shown on pages 58 through to 61.
Details of each initiative are outlined on
subsequent pages. Concept plans are
included for the Visitor Gateway Hub,
the entrance corridor, new and modified
experience nodes as well as the detailed
boat transport strategy.
56
The Master Plan
Main intersection Key
1
Experience nodes
VC Visitor centre /
transport interchange
Transport nodes
Experience nodes
Moulting Lagoon
shared trail
Friendly Beaches
2 Friendly Beaches
to Visitor Gateway
shared trail
Swanwick to
Coles Bay walking
trail
3 Moulting Lagoon
M oul t i n g L a goon
Ta s m a n Sea
FREYCINET
NATIONAL
PARK
11 White Water Wall

Swanwick
VC Visitor Gateway Hub

4 S3 10 Cape Tourville
5 6
Coles Bay B1
7
Gre a t Oys ter Ba y
B3 9
Sleepy Bay
Honeymoon Bay 8
B2 S2
12 Wineglass Bay Lookout
13 Wineglass Bay
Refer detail plan
1:100.000

Shuttle Car Coach Boat trailer
Experience Nodes Action Service interchange parking parking RV parking parking
* Repurpose information node for * Entering Freycinet - - - - -

1 Main intersection community drop off. Peninsula notification
* New entrance sign
* Existing experience * Camping (tent only) - - - - -
2 Friendly Beaches * Upgrade camp sites * Passive recreation
(within National park) * Include day use facilities
* Interpretation
* Existing experience * Day use area - 5-7 spaces - 2 spaces -

3 Moulting Lagoon * Include day use facilities * Interpretation
* Upgrade interpretation
Moulting Lagoon * Investigate 10 Km lagoon * Passive recreation - - - -

-
shared trail shared trail
* Shared trail on existing * Passive recreation - - - -

Friendly Beaches -
tracks/roads
to Visitor Gateway
* Walking trail on existing track * Passive recreation - - - -

Swanwick to Coles -
and beach
Bay
* Existing experience * Food Existing only - 3 spaces -

* Upgrade parkland -
4 * Passive recreation
Iluka precinct
* Upgrade services * Boat ramp
* Shuttle bus drop off/ pickup
* Existing facilities * Food Existing only 3 spaces Existing around

* Cafe/ Post Office * Passive recreation boat ramp only
5 Town centre precinct * Relocate public amenities * Boat ramp
* Shuttle bus drop off/ pickup
Visitor Gateway Hub

* Proposed main visitor centre * Full service visitor info Primary 300 spaces 10 spaces 25 spaces + 25 spaces
VC * Tourist operator ticketing collection + potential + potential potential
* Ma jor transport overflow overflow overflow
interchange
* Small scae food & retail
* Potential accommodation
* Toilets & showers
* Potential RV camping
ground
* Connection to Coles Bay
Experience + precincts
Transport nodes * New short walks
within National Park
* Existing facility * Track head Layby 3 100 spaces 5 spaces 25 spaces + -

* Upgrade/ reconfigure * Visitor information spaces potential
S2 Wineglass Bay * Traffic controls during peak overflow
Track head
season
* Existing facility * Track head Layby 1 space 25 spaces 1 spaces 2 spaces -

S3 Cape Tourville Track
Head * Interpretation
Boat operator(s) * Existing facility * Ticketing/ kiosk/ shelter - Existing only - - -

B1
Primary Dock * Drop off/ pickup
* New facility * Drop off/ pickup - - - - -

B2 The Quarry Jetty
* Short walk to track head
* Existing facility * Drop off/ pickup - - - -
B3 The Lodge Jetty * Honey Moon Bay Short -
Walk
* Convert Visitor Centre into TPWS * TPWS admin Layby 1 space Existing only - 10 spaces -
admin or make available to * Last chance traffic turn
6 Rangers Creek private sector around
* Maintain public toilets
7 * Existing facility * Camp site (RV and tent) - - - - -

Richardsons Beach
* New experience with * Camp site (tent only) Layby 1 space 5 spaces - - -
interpretation * Honeymoon Bay Short
8 Honey Moon Bay
walk
* Passive recreation/beach
* Existing facility * Short Walk Layby 1 space 5 spaces - - -
9 Sleepy Bay * Passive recreation/
beach
* Existing facility * Short Walk as per S3 as per S3 as per S3 as per S3 -

10 Cape Tourville
* Interpretation
* Existing facility * Camping (tent & 4WD RV) - 5 spaces 1 spaces 2 spaces -
11 White Water Wall * Upgrade and designate camp * Short Walk
sites * Passive Recreation
* Existing facility * Walking track - - - - -
12 Wineglass Bay * Upgrade * Interpretation
Lookout Additional lookout
* New amenities facility * Walking track - - - - -

13 Wineglass Bay * Interpretation
Mui rs
Be ach To Swanwick
New visitor centre
parking area
Visitor gateway village hub Short walk/ lookout
(potential accommodation/RV park)
Visitor Gateway
Adjust road at intersection
Hub
VC
PWS works yard and

Foreshore park 4 Accommodation
upgrade
Iluka C
Village Rangers
Precinct Creek
Reh
6 S D trea
Convert visitors
5 centre
Coles Bay Town Centre
B1 Tourist boat 7
operators
Rich ard so n s
Beac h
Freycinet Lodge S
S
Great Oys ter
B3
Ba y
S
8 S
Honeymoon Bay
Proposed
The Fisheries PWS shared
trail
Wineglass Bay
S2 s
Trackhead
B2
d
r
a
z
a
M t A m o s
12
e
Wineglass Bay
Lookout
h
T
Mt Ma ys on
Win e g l a ss
Wineglass Bay 13 B a y
S3
10
Cape Tourville
habilitate sewage
atment plant
Proposed
PWS shared
trail
S 9
Sleepy Bay
S
Ta s m a n Sea
M t P a rson s
Master Plan Detail

Key
Read in conjunction with table on page 59
M t B a u d in
Experience nodes
VC Visitor centre / transport

interchange
Mt Dove
B Tourist boat operators
S Shuttle pickup/ drop of nodes
Experience nodes
Proposed Shuttle
Aqua taxi
Proposed PWS shared trail
Cycle trail (portion on the road)
Cycle trail
Primary pedestrian
connection from Visitor
Gateway Hub to Town centre
and tourist boat operations
Proposed walking trails
Existing walking trails
Existing walking trails within

s National Park
1:20.000
Visitor Gateway Hub and signage to limit traffic past the entrance
point to local traffic onl y. A sense of arrival
The Visitor Gateway Hub is the primary for visitors will be created through a visual
initiative underpinning the master plan. It will sequence which includes thematic signage
serve as the point of connection between the and landscaping.
arrival corridor, Coles Bay and the National
Park. It will also be the anchor point for the Car parking areas will be divided up to
new transportation strategy. minimise broad expanses of hard stand and
will provide for car, coach, trailer and RV
Importantl y, the visitor’s arrival sequence parking as well as boat trailer parking to
which commenced at the Tasman Highway cope with overflow parking from the public
intersection will culminate at theVisitor boat ramp off Garnet Drive.
Gateway Hub.
The new visitor experience centre building
The Visitor Gateway Hub will be located will be located close to the intersection of
adjacent to the north of the Coles Bay on Jetty Road and Freycinet Drive to provide
Crown land along Freycinet Drive generall y for the greatest possible level of physical
between the Esplanade and Jetty Road. The connectivity to Coles Bay for pedestrians.
centre piece will be a new integrated visitor This is essential to activate the full extent of
experience centre providing a centralised the transport strategy and encourage some
location for visitor information and ticketing modal shift for journeys within the Coles Bay/
for both TPWS and private tour operators. National Park area.
The centre will also offer opportunities
to learn about the area and talk with It is critical that the new building is of high
informative local ambassadors, access quality architectural design with a thoughtful
digital interface facilities, such as recharging approach to spaces, materials, finishes
stations and free wifi, public toilet and and importantl y its environment. Creating
shower facilities. anticipation for the next stage of the journey
through capturing view corridors to the
Space within the visitor experience centre Hazards, landscaping and interpretation
will be allocated for ancillary commercial should be key design criteria.
services, such as small scale retail (like that
which currentl y exists within the existing Adjacent to the new building will be the
visitor centre), a café or lounge space and shuttle bus arrival and departure point and
bike hire use. These present opportunities connecting to the building will be cycling and
for private businesses, although the scale will pedestrian connections into Coles Bay and
be limited to avoid undermining the existing to the new shared use trail extending to the
town centre on Garnet Avenue and Iluka Wineglass Bay trailhead.
Village, both of which are within walking Essential to the visitor experience will be
distance of the Visitor Gateway Hub. landscaping creating an atmosphere of
The visitor experience centre will present a immersion in the natural environment.
seamless and integrated visitor experience Around the building and car parking areas
where visitors can purchase their parks it will diminish the extent of hardstand
pass, learn about experiences available on intergrating it with existing native
the Freycinet Peninsula, how these can be vegetation. Between the hub and residential
packaged together, places to eat, shop and sites along Freycinet Drive it will provide
the best way to move around the town and a visual buffer. Landscaping will also
the day use areas of the National Park. An incorporate water sensitive design measures
essential component is for the visitor to be to minimise the environmental impact of the
encouraged to access experiences either stormwater from the car parking, access and
through the shuttle bus system, walking building on water quality.
cycling or boating.
Entrance to the Visitor Gateway Hub will be
from Coles Bay Road with road re-alignment
62
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1:1000
It is recognised that the vegetation in INSPIRATION FOR THE VISITOR CENTRE

parts of the Visitor Gateway Hub site has
conservation value. Particularl y around the
flatter level section known as the ‘horse
paddocks’ where the entrance point from
Coles Bay Road will be located. Detailed flora
and fauna survey work will inform the final
location of buildings and infrastructure to
ensure the least impact possible.
Over the longer term other parts of the site
will be investigated for their suitability for
staff accommodation, small cabin or pod
based accommodation or high quality RV/
camping spaces that would present an
opportunity for private investment. The
scale of these are to be kept small so not to
detract from and conflict with the provision
of visitor services and the transportation
interchange. Smaller scale will also minimise
the overall landscape impact and protect the
vegetated setting for the Visitor Gateway
Hub.
The land identified for the hub presents
a rare spatial opportunity to provide for
improved integration between people
moving in and out of the national park and
people moving around Coles Bay and this
should not be lost for private benefit.
Further visitor or residential staff
accommodation could be investigated for
land to the west of the Edge of the Bay
resort.
65
Entrance Corridor the basis for signage for other experience

nodes along the entrance corridor and
The road corridor between the Tasman Coles Bay. As outlined under the wayfinding
Highway intersection and the new Visitor and signage initiative, consistency or
Gateway Hub will be the commencement for compatibility with wayfinding along
arrival sequence for the visitor experience. the Great Eastern Drive is important to
The entrance node at the Tasman Highway is delivering a seamless visitor experience.
to be given a facelift. With the repurposing
of the existing gravel information area
as a community drop off/pick up area,
revegetation around road edges and
the placement of a new ‘Welcome to the
Freycinet Peninsula’ entry sign, its visual
amenity will be significantl y improved.
The design intent is for a low key but visuall y
attractive entrance point to begin a sense of
anticipation in the visitor arrival experience
and discourage visitors from stopping.
The welcome signage should be consistent
with a themed wayfinding signage system
across the peninsula. This is then utilised as
Main Intersection
Detail Plan
1:1000
Work with private land owner
to remove gorse
Remove existing visitor booth and

Rehabilitation to associated infrastructure. Convert
impacted area into bus stop and turning area for
school and public bus. Revegetation
between turning head and road.
new slip lane / intersec-

tion road works (notional
shown only)
New “Freycinet National Park”

gateway branding signage
66
Experience Nodes The Moulting Lagoon experience node is a

long term initiative and therefore no concept
The master plan is based on the plan has been prepared. It will require a
establishment of experience nodes, through sensitive design approach to ensure that
which the transport strategy and physical the natural values of the wetland are not
connections can be packaged into a ‘visitor adversel y affected.
journey’ through the peninsula.
The experience nodes are largel y based Winegl ass Bay Lookout and Track
around existing experiences. For many of Experience Nodes
these areas the approach is to enhance the
It is expected that the Wineglass Bay lookout
extent of infrastructure in order to provide
and track will continue to be the most
for a high quality visitor experience. For
visited experience node within the Freycinet
experience nodes in Coles Bay, improvements
Peninsula.
are also focussed in benefiting the local
community to maintain community values The image of Wineglass Bay from the
and authenticity of the town. lookout or from Mt Amos is now a widel y
distributed iconic image of Tasmania used
Other existing nodes within the National
in tourism marketing worldwide. It is a
Park at Sleepy Bay, Cape Tourville and
‘bucket list’ destination and while potentiall y
Friendl y Beaches are recognised with minor
overtime the rate of visitor number
improvements through to car parking,
growth may slow, it will continue to see a
interpretation or signage.
high proportion of visitors coming to the
Rangers Creek where the existing visitor Freycinet Peninsula.
centre is located will either be used for TPWS
The master plan recognises that the
administrative services or made available for
Wineglass Bay track, and in particular the
private investment opportunity. In the short
lookout, will continue to be the pinnacle
term until the new Visitor Gateway Hub is
of the visitor journey into the Freycinet
constructed Rangers Creek will continue to
Peninsula. A priority initiative is the
be the main interface for visitors entering the
construction of a second lookout platform on
National Park.
the Wineglass Bay trail to reduce crowding
Outside of the National Park, Garnet Avenue and provide a more tranquil experience.
town centre and Iluka Village are recognised
Over time this should be supported by
as experience nodes. At both nodes, upgrades
the completion of the one-way track loop
to existing public spaces will enhance the
to the lookout and back with additional
local and visitor experience.
interpretation at the trailhead and lookout.
Two new experience nodes are proposed at The trailhead is also considered to be a
Honeymoon Bay within the Freycinet National suitable location to undertake discovery
Park and at Moulting Lagoon along the activities or have an onsite ranger or visitor
entrance corridor. service staff particularl y during peak
periods. This is to provide information about
Concept plans have been developed for expectations and appropriate behaviour,
the existing experience nodes at the safety guidance as well as live interpretation.
Wineglass Bay trailhead, Garnet Avenue
and Iluka Village Centre, where significant Concept plans for the Wineglass Bay
improvements are identified in the master trailhead are shown over page.
plan. Concepts plans have also been
developed for the new experience node at
Honeymoon Bay.
67
Walk trail to angled car park
Coach access
Investigate strategy to Shuttle access

mitigate informal car
parking on Parsons Lane
Revegetation once
STP is in place
Proposed PWS
shared trail (notional
shown only)
Coach drop off & parking
Revegetation Shuttle pickup &

drop off
Wineglass Bay
trackhead
Coach drop off & parking
Wineglass
Bay walk
Walking connection
to to aqua taxi Wineglass Bay Trailhead
(notional shown only) Context Plan
1:2000@A4
Revegetation once
Investigate strategy to STP is in place
mitigate informal car park on
Parsons Lane
Remove existing pedestrian

crossing area and revegetate Proposed PWS
shared trail
Coach drop off
& parking (x1)
Shuttle pickup &

drop off with space for
Revegetation
bicycle racks nearby
Pedestrian collection
Wineglass Bay
trackhead
Toilet
Remove existing Vegetation buffer

pedestrian
crossing area and
revegetate
Coach pickup &
drop off
Wineglass
Bay walk
Walking connection
to to aqua taxi
(notional shown only)
Wineglass Bay Trailhead
Detail Plan
1:1000@A4
Town Centre
Context Plan
1:2000@A4
Retain boat parking
New shared trail connection to
along street edge
new Visitor Gateway Hub
Garnet Avenue Experience Node
At Garnet Avenue the continuation of kerb

and guttering, formalisation of the turning
head, designation of specific boat trailer
parking and upgrades to landscaping, picnic
tables and rubbish bins will occur in the short
term. This will minimise boat trailers parking
across parts of the road and improve the
No parking or boat park-
visual amenity of the area. Once reticulated ing on road edge
Cycle connection to
sewerage is provided, the existing toilets will Wineglass Bay shared
be replaced with new toilets located in the trail
same place but at a lower elevation with a
viewing deck located at roof level accessible Consider landscape
beautification to road
off the road level. corridor to improve walk-
ing experience
The loss of the boat trailer parking is
addressed through the boat trailer strategy
shown on page 79.
Existing footpath
A shuttle bus stop will be provided at connection.
Investigate widening to
Garnet Avenue as well as new pedestrian enable shared trail
connections through to Jetty Road and
beyond.
Shuttle bus stop
*
Concept plans show recommended changes
are shown opposite
Walking trail connec-

tion to Wineglass Bay
shared trail
Town Centre
Investigate safe road Precinct
crossing locations
Boat ramp precinct

refer detail plan
New footpath connection
to tourist boat precinct.
Confirm location
Investigate jetty
extension, for boat
Existing foreshore holding
track
To tourist boat
precinct
70
*
Town Centre
Shuttle bus stop Detail Plan
1:1000@A4
Investigate intersection
narrowing/ traffic calming
and safe crossing locations
J ett y R o a d
Investigate intersection narrowing/

traffic calming and safe crossing
locations
Long term opportunity to create new

high quality architecturally designed
public toilet facility at a lower level
nestled into the embankment to
enable views through from town
centre, with interpretation viewing
New kerb and channel and deck on roof
footpath, temporary boat
trailer parking space (until
vacant lot is developed)
Formalise turning circle and

boat trailer parking spaces
Ramp down side of embankment to
toilet access below with revegeta-
Investigate consolidating tion to edge
driveways to allow for
better use of public open
space and trail connection
Investigate Jetty
Formalise road edge and extension, for boat
Investigate little holding
seating area, bicycle
picnic area
racks, revegetate
embankment
71
Shared trail to new
Visitor Centre
Shared trail connection

to visitor centre
Muirs Beach
*
Shuttle bus stop
de
ana
E s pl
Formalise with boardwalk to
Increasing the existing
beach for erosion mitigation
vegetation
Feature play element

inspired by the coastal life
and place
BBQ facilities/ shelters

integrated with existing
vegetation
Investigate streetscape
beautification/ traffic calming
Upgrade toilet
Iluka Village
Improve streetscape to allow for

safe pedestrian movement
Esplanade walk
Formalise road edge, parallel car
parking, bicycle racks
and footpath
Vegetation “islands” Iluka Village

characterized by the use Detail Plan
of native coastal species
1:1000@A4
Shared trail connection to the

visitor centre area
Iluka Village INSPIRATION FOR ILUKA VILLAGE

Context Plan
1:2000@A4
Swanwick / Coles Bay
walking trail
Muirs Beach
Coastal parkland/
playground upgrade
New Car park where

people are currently
parking
Coles Bay foreshore

walking trail through to Cycle connection to Town
Town Centre Precinct Centre along the Esplanade
Iluka Village
Iluka Vill age Experience Node
Iluka Village will be upgraded with a new

children’s playground and BBQ facilities
and upgraded landscaping and pedestrian
connections. The existing toilets will also
be improved with new design treatments
externall y and internall y.
A shuttle bus stop will be provided at Iluka

Village with a new pedestrian connection to
the Visitor Gateway Hub.
Concept plans showing the recommended

changes are shown opposite and above.
73
Honeymoon Bay
Context Plan The Lodge
1:2000@A4
Retain existing car park. Formalise
spaces. Retain and clearly define
Viewing location existing camping areas.
Trackhead - Parking for 2-3 cars

Honeymoon Bay
short loop walk
Honeymoon Bay
Shuttle
node
Rehabilitate track and To Cape Tourville
allow for seating/ viewing
node
To Coles
Shuttle Bay
node
Signage
Retain camp sites and

entrance. Clearly define camp
site areas and rehabilitate
other impacted areas. Define
access to beach
2.5m wide Coles
Bay shared track
(location shown
notional)
Viewing location
Signage
To the Wine Glass Bay

Lookout track head
Honeymoon Bay
short loop walk
Signage
Notes:
All tracks shown conceptual only and sub-
ject to locating and designing on site
74
Honemoon Bay Experience Node
The new xperience at the Honeymoon Bay

is the construction of a high quality short
walk loop that connects the existing day use
area at the northern car park through to the
beach at Dove Creek and then links back
into the shared use trail. This new short walk
will provide an offering which is between the
existing Cape Tourville and Wineglass Bay
Lookout walks.
The walk will be a mix of gravel and

boardwalk with contemporary interpretation.
Resting points will be incorporated with
artisticall y designed seating providing
opportunities for tranquillity and views. The
walk will also incorporate access points
to the beaches to ensure that existing
recreational users are provided for in a way
that minimises current erosion and impacts
to Aboriginal heritage and natural values.
Interpretation will be focussed on the history

of human evolution with a particular focus on
Aboriginal heritage values. The establishment
of The Fisheries and the history of The
Chateau (now known as Freycinet Lodge) ill
also be addressed through interpretation.
To support this new experience node, the

limiting of certain types of boats and jet skis
in the immediate waters around Honeymoon
Bay should be considered. This will allow for
the area to be designated as a safe spot for
children and snorkelers.
It is envisaged that existing overnight tent

based camping spots will be retained.
Concept plans for the new Honeymoon Bay

experience node are shown opposite (context
plan) and over page (detail plan).
75
The Lodge
Retain existing car park and

potentially expand. Formalise
spaces. Retain and clearly define
existing camping areas.
Retain existing entry

road
Trackhead -
Honeymoon Bay Parking for 2-3 cars
short loop walk for PWS
Close and rehabilitate

existing road and car park. All weather
Build new trail on existing surface/ node
impacted surface (typical)
Shuttle node including;

Shelter, signage, seating, hard-
stand, shuttle layby, bicycle
racks, revegetation
Feature Honeymoon
Bay sign
Build high quality 1.2m wide
trail on existing impacted
tracks. Rehabilitate remaining Architecturally
impacted areas designed shelter
Shuttle node
Notes:
All tracks shown conceptual only and
subject to locating and designing on site
Honeymoon Bay
Detail Plan
1:1000@A4
Connections: The Transport Stage Two: Full implementation of

Strategy transport system with
completion of new Visitor
The master plan adopts a multi-faceted Gateway Hub. Completion
and multi-modal approach to resolving the of shared use trail, new
current traffic, access and parking issues. In footpaths within Coles Bay
this way, it not onl y resolves those problems and foreshore walkway and
but becomes an intrinsic component of the boat transport option. The
visitor experience, providing the connections shuttle bus operation will be
between the nodes in order to create the expanded into a network. This
‘journey’. stage will retain up to 150
spaces at the Wineglass Bay
The transport strategy recognises that the
trailhead, the use of which
arrival point into the Peninsula is almost
will need to be controlled
exclusivel y singular: via car from the Tasman
through management systems
Highway, and that from the Tasman Highway
to reduce the number of
to the new Visitor Gateway Hub it is an
independent passenger
entrance based around a road corridor.
vehicles and RVs.
The Visitor Gateway Hub becomes the
Stage Three Expanded bicycle trail loop
point at which the visitor is encouraged
connecting Swanwick, Moulting
to slow down their experience. Visitors will
Lagoon, Friendl y Beaches and
be encouraged to leave their cars behind
Bluestone Bay with the Visitor
and journey through to the Wineglass Bay
Gateway Hub. Potential further
trailhead via a range of different options
reduction in car parking at
including shuttle, bus, walking, cycling and
Wineglass Bay trailhead.
boating or a combination of these. It is the
key opportunity to provide an integrated Importantl y, the delivery of both transport
solution for the traffic and parking issues in nodes and modes will be undertaken in a way
both the National Park and Coles Bay. that provides for an experience in itself. For
example, instead of hopping on and off a
Given the significance of this issue in
bus in a way that you would do with public
the visitor experience and importantl y
transport, the shuttle bus operation and boat
for the local community, the master plan
operation include a tour guide providing
recommends a staged approach to the
information about the Freycinet Peninsula
implementation of the transport strategy:
through story telling.
Stage One: Partial implementation of
Spatial representation of the transport
the shuttle bus system and
straegy is shown on the master plan maps on
shared use trail between the
page 58 through to page 61.
existing visitor centre and
the Wineglass Bay trailhead.
Potentiall y for the peak
Christmas to end of J anuary
period onl y.
77
Car P arking At Breakwater Jetty the existing jockeyed

parking area will be retained to provide
A new car parking area at the Visitor
for customer parking for less able-bodied
Gateway Hub will provide for up to 300
persons accessing boat tours as well as local
car parking spaces, 25 to 30 large vehicles
parking with some spaces converted to a
spaces, coach parking and boat trailer
shuttle bus stop. The parking area will be
parking. At the new visitor centre, visitors
made generall y available to all boat tour
will be encouraged to continue their journey
operators’ customers over time.
through to experience nodes either via
shuttle bus, boat connections, cycling or Regular review of visitor numbers and car
walking or any combination of these. Large parking demand will assist in determining
tour coaches will be required to decant their whether there is a need to construct more
passengers onto the smaller shuttle buses. over flow parking at the hub into the future.
The Visitor Gateway Hub site provides
Car parking will be retained at current
adequate space to provide this should it be
locations: Wineglass Bay trailhead, Sleepy
required into the future.
Bay, Cape Tourville and Rangers Creek.
Electronic systems will be installed to
Shuttle Bus Network
provide up to date information to staff and
visitors at both the Visitor Gateway Hub and The shuttle bus network will provide for
Rangers Creek to identify when the trailhead connections to and from the Visitor Gateway
car park is full. Hub to the Wineglass Bay trailhead, with
stops along Freycinet Drive at key nodes.
Potentiall y during 11am to 2pm for the 3 to 4
It will also deliver regular connections to
week period commencing at Christmas and
Sleepy Bay and Cape Tourville as well as a
extending through J anuary, access to the
regular loop around Coles Bay.
trailhead car park could be prohibited except
for emergency management, TPWS servicing Shuttle buses will have around a 20
vehicles and residents, encouraging visitors seat capacity to provide for an intimate
who want to travel in their own car to arrive experience. High quality vehicles with large
either earlier or later in the day. windows will visuall y immerse the visitor into
the natural environment through through the
Within Coles Bay the existing parking will
journey.
generall y remain unaltered to provide for
locals moving around the township. During peak periods buses will depart from
the Visitor Gateway Hub to the Wineglass
At Garnet Avenue continuation of kerbing
Bay trailhead every 10 to 15 minutes,
and formalisation of the turning head near
stopping at Rangers Creek, Freycinet Lodge
the boat ramp will be undertaken with
and Honeymoon Bay on the way. Buses
designated boat trailer parking that is
undertaking the Coles Bay loop or the Sleepy
enforced. Overflow boat trailer parking is
Bay and Cape Tourville side trip should
then provided at Percy Street, Harold Street
generall y depart every 30 minutes. This
and the Visitor Gateway Hub with no trailer
would require potentiall y 5 to 6 shuttle buses
parking on Jetty Road.
with 3 to 4 dedicated for the connection
An extension to the boat ramp jetty will from the Visitor Gateway Hub through to the
provide space for layby of boats while trailhead, 1 dedicated to the Cape Tourville
trailers are being parked elsewhere. loop and 1 dedicated to the township loop.
Successful implementation of the boat trailer
Shuttle bus stops at Rangers Creek, Freycinet
approach in this master plan will however,
Lodge, Honeymoon Bay and the Wineglass
require some behavioural change and
Bay trailhead will have shelters to provide for
acceptance on behalf of boat users.
protection from sun and rain with seating,
Concept plans for the boat parking strategy signage and interpretation.
are shown opposite.
78
Boat trailer parking Coles Bay Community
Health Centre
Retain generous existing

vegetation buffer
Shared trail to
boat ramp
Boat Trailer Parking

2 Detail Plan
Potential future Retain buffer to
boat trailer park road edge
1:1000
New overflow boat 4

trailer parking
New visitor
centre
Iluka boat ramp
Existing informal boat trailer

parking along street edge 3
No boat parking
either side of road
(typical)
Investigate new primary
boat trailer parking area
adjacent community
centre
Inset refer detail

plan
Shared trail to
connect boat park
1 Town centre
Limited boat trailer boat ramp
parking
Boat Parking Strategy

Context Plan
1:5000@A4
Boat connections (B1) Shared Use Trail

Supplementing the shuttle bus network A 5.1km shared use trail will connect walkers
will be optional commerical boat-based and cyclists from the Visitor Gateway Hub
connections that depart from Breakwater through to the Wineglass Bay trailhead.
Jetty and arrive at a new jetty west of The Bike hire will be available from the new
Fisheries with a stop at Freycinet Lodge. visitor centre and the journey along the
The travel corridor between Freycinet Lodge trail will provide not onl y opportunities
and the new jetty should be located at least rest, contemplation and storytelling, but
300 metres offshore around Honeymoon integration with short walks and other forms
Bay to not impact on that experience node. of recreation.
The new jetty will incorporate a shelter and
Bike racks will be available at Rangers Creek,
seating area.
Freycinet Lodge, Honeymoon Bay and the
From the new jetty a walking trail will trailhead.
connect through to the existing Hazards
Beach Circuit Track to provide for an easy
connection to the Wineglass Bay trail.
The marine infrastructure at Breakwater

Jetty will be extended to create safe landing
for an increased volume and variety of
commercial boat operators, which will
include a wider range of boat types and
sizes than currentl y operating.
80
Walking Connections within Coles Bay Cycle Trail Loop

A series of walking connections in Coles Bay
A new cycle trail loop connecting the Visitor
will connect the Visitor Gateway Hub with
Gateway Hub with Swanwick, Moulting
experience nodes at Garnet Ave, Breakwater
Lagoon, Friendl y Beaches and Bluestone Bay
Jetty (from where boat tours depart) and
will provide an additional attraction to the
Iluka Village.
peninsula. It will also provide e an alternative
From the Visitor Gateway Hub entry point means for Swanwick residents, who like to
on Freycinet Drive down Jetty Road through walk or cycle, to access local services at
to Breakwater Jetty a 1.2 to 1.5 metre wide Coles Bay, in a safe environment.
concrete path constructed within the road
From the Visitor Gateway Hub the trail will
reserve will provide a more traditional
extend along the edge of Coles Bay Road
footpath connection.
through Swanwick ending at a new cycle
From Breakwater Jetty a foreshore walkway path that extends along public foreshore
will connect to the existing walking path land on Moulting Lagoon. The sensitive
along the foreshore to Garnet Avenue environment may require the cycle path to
providing a recreational focussed experience; be constructed on a raised timber platform
an opportunity that the Coles Bay community with balustrading to avoid unnecessary
has been pursuing for a number of years. disturbance to the wetlands.
This foreshore walk will be constructed from
From the Moulting Lagoon experience node
a mix of gravel path and boardwalk through
through to Friendl y Beaches the trail loop
to Iluka Village and include areas for rest
will utilise existing roads and from Friendl y
and contemplation, and to enjoy views to
Beaches through to Bluestone Bay and then
the Hazards. Story telling of Aboriginal
back to the Visitor Gateway Hub, existing fire
occupation and heritage values through
trails.
interpretation will be embraced.
This initiative will complement a suite of
The foreshore pedestrian walk will also be
cycle tourism experiences across Tasmania.
1.2 to 1.5 metres wide with cyclists being able
to utilise the road due to less congested This is a long term initiates that required
conditions arising from the Visitor Gateway more detailed consideration over the long
Hub. term.
From Iluka Village back to the Visitor
Gateway Hub a formal 1.2 to 1.5 metre wide
footpath will be located adjacent to the road
connecting in through Reserve Road.
81
A Staged Sewerage Treatment Stage Four: Provision of new gravity

System reticulation, pump stations
and rising main to service the
A new sewerage treatment system will be commercial precinct at Muirs
implemented to improve the environmental Beach.
outcomes within the Peninsula and eliminate Stage Five: Provision of gravity sewer
one of the key barriers to investment. reticulation, pump stations and
The sewerage treatment initiative is rising mains for the residential
proposed to be rolled out in stages so that areas of Coles Bay and the
pressing issues are resolved in a quick and Fisheries. Increase the size of
affordable manner: the modular sewer treatment
plant to accommodate new
Stage One: New sewer pump station at catchments coming on line.
the Wineglass Bay trailhead
toilets, pumped to the existing
package treatment plant
where the absorption system
is located as pre-treatment
and buffering capacity for
peak inflow. At this stage a
new sewer rising main will
be constructed along the
Freycinet Drive road reserve,
complete with connection
points for future injection,
air release and odour
management valves, and
scour points for sucker truck
clean-out. The discharge of
this rising main will be to the
existing treatment lagoons.
Stage Two: New sewer treatment plant
and effluent disposal site
(evaporation lagoon, irrigation,
release to receiving waters),
with rising main from the
existing treatment lagoons
along Coles Bay Road. New
pump station at the existing
treatment lagoons, with new
rising main to the proposed
sewage treatment plant.
Decommission the existing
lagoons.
Stage Three: New pump station at the
existing Richardsons Beach
campsite amenities block
with connections to the newl y
constructed sewer rising
mains. Connection of Freycinet
Lodge to sewer rising mains.
82
SUPPORTING INITIATIVES Interpretation & Wayfinding Strategy

An interpretation strategy will be developed
Seven key supporting initiatives have and implemented for a seamless visitor
also been identified. The supporting journey experience It will integrate the
initiative are no less important than the key network of experience nodes and transport
initiatives. Their designation as supporting strategy with visitor information in the form
initiatives reflect their role in supporting the of maps, apps, interpretation and delivery of
physical spatial strategy achieved through wayfinding including directional signage.
capital works and new infrastructure.
Implementation of the supporting initiatives Interpretation will focus on telling the
are considered critical to the delivery of the stories of the Freycinet Peninsula in a way
overall vision. that engages visitors in an experience.
Key principles for the development of the
The supporting initiatives are outlined as interpretation strategy will be:
follows.
• Interpretation will create a linkage and
interaction between visitors and place;
Marketing and Digitial Strategy • Telling stories of the peninsula’s cultural
Visitors are making decisions about what and natural values will be a key theme;
they are going to do on the Freycinet • Interpretation will focus on giving
Peninsula and more generall y on the East critical information to visitors in an
Coast well before they depart from Hobart engaging way that encourages a positive
or Launceston. Indeed, the first engagement interaction with the environment; and
with a visitor occurs before that person may
have even dreamt of a visit or when they • Interpretation will integrate with the
first think about a holiday. marketing and digital strategy.
Provision of information about the Freycinet The interpretation and wayfinding strategy
Peninsula, the avoidance of peak times, the will also be a key management tool for visitor
breadth of experiences and how they can navigation through the Freycinet Peninsula.
be packaged together needs to be easil y Clear contemporary signage systems with
accessible to visitors in planning their trip. a high-quality design approach that is
harmonious with the strategy for the Great
Tasmania has a range of printed and digital Eastern Drive, will deliver a safe and seamless
material for visitors. The Great Eastern visitor journey and enhance the quality of the
Drive strategy is an enormousl y successful experience.
example of a combined marketing and
information strategy that is visitor centric.
It provides visitors with their needs through
the trip cycle from initial engagement in trip
planning through to sharing memories at the
end.
This will not onl y let visitors know that there
is much more than just the Wineglass Bay
lookout and track to experience, but also the
best times to arrive during the day and what
time they should be leaving their departure
point. The ditigal strategy is also essential to
market the quality of the experience outside
of peak season.
The marketing and digital strategy for the
Freycinet Peninsula will be compatible with
the East Coast Tasmania and Great Eastern
Drive strategy.
83
Investigate potential future
accommodation opportunity
while retainign walking track
connection to Swanwick
Saffire
Potential 3.5Ha STP site Stage 2.

Edge of the Bay Position structures to minimise visual
impact utilising existing landform and
additional natural endemic tree and
shrub plantings/ buffers
Accommodation and STP

Context
1:10000@A4
Attenuation zone
(700 m)
700 m
Inset refer detail plan
3.5 ha
Swerage treatment
area
(200 x 200 m)
Investigate as location for

4WD bike tours
Potential future
accommodation Potential accommodation New Visitor Centre
growth area parking area
Coles Bay
1:25000
Discovery Ranger Program Cruise Ships and Helicopters

The TPWS Discovery Ranger program will be In recent years there has been an increase
continued during the peak summer period in use of helicopters to experience the
to provide for interpretative experiences National Park from the air, as well as visits
at staging areas at the Visitor Gateway to Wineglass Bay by large cruise ships.
Hub, Ranger’s Creek, Honeymoon Bay and The community has indicated concerns
the Wineglass Bay trailhead. The program about the impacts from these activities on
will be enhanced with additional sessions the experiences of the other users of the
throughout the day to encourage visitors to National Park. Increased noise pollution
arrive earlier or later. from helicopters and visual impacts from
seeing a large cruise ship within Wineglass
Similar types of experience programs
Bay are two key impacts identified by
provided by private tour operators will also
industry and the community.
be encouraged.
In response to these concerns, a study of
Coordination & Facilitation with Private Tour the potential impacts from cruise ships and
Operators scenic helicopter flights around the Freycinet
Peninsula will be undertaken. While this work
The governance committee with locall y is being undertaken licences currentl y under
based input will facilitate and coordinate consideration through the Government’s EOI
TPWS activities with local tourism operators process will continued to be processed and
to not onl y take up the private investment helicopter landings for TPWS operational
opportunities under this master plan but purposes and emergency services will be
to facilitate additional or a realignment permitted.
of existing experiences outside of the day
peak period. The key aim is to deliver the
Commerical activities in the National P ark
visitor experiences and product in a way
that encourage visitors to arrive either earl y There are a range of current commercial
or later through the day as well as spend based opportunities within the Freycinet
additional time on the peninsula. National Park. These range from multi-day
walking based tours, through to day trips
Accommodation Strategy with boat transport.
Following the completion of the Office of the To support the key initiatives commercial
Coordinator General study on affordable activities for day-based experiences within
accommodation demand and suppl y, the national park south of the Hazards will
undertake a site identification process for remain at current levels. This will maintain
suitable land on the Freycinet Peninsula. Land the sense of wildness for visitors who choose
adjacent to the Visitor Gateway Hub and to venture beyond the primary day use area
west of Edge of the Bay resort, has potential as well as limit environmental impacts on the
for residential or visitor accommodation, National Park.
without impacting upon the delivery of
the master plan including maintaining an
attenuation area around the new sewerage
treatment plant.
85
Chapter 06
Implementation
Photo Credit: Darroch Donald

Timing Economic Benefits

The master plan initiatives requires a 10 year Anal ysis by the ABS indicates that
implementation timeframe. Most initiatives approximatel y $500,000 in construction
are recommended to be delivered over the investment directl y supports one full-time
first five years. Earl y priorities have been equivalent (FTE) construction job for a year
identified which are either essential to (one job year).
preventing further brand damage or are
considered ‘low-hanging fruit’. Freycinet Experience Initiatives
Some initiatives are however identified as Total project costs associated with
longer term projects as they are optional, implementing the master plan (excluding the
require evaluation after the five year period sewerage treatment system through to Stage
or require substantial capital investment. Three) is $28.8 million and would therefore
generate an estimated 57.6 FTE construction
Priorities are shown in the table shown on
jobs over the course of the construction
page 93.
period.
In addition, the employment multiplier of 2.6
Responsibility (based on ABS Input/output data for “other
construction”) indicates a further 92 FTE
The task of implementing the master plan indirect (or flow-on) jobs in suppl y industries
is a shared responsibility between State would be generated in the wider economy
Government, in particular TPWS, the over the construction phase through industry
Department of State Growth, Glamorgan and consumption effects. Total direct and
Spring Bay Council and the private sector indirect employment associated with the
which includes Industry. The table on page construction phase would therefore total 150
93 provide details on who the business owner FTE jobs .
for individual tasks will be.
Capital works provide an opportunity for
There are interdependencies between construction employment to be sourced
the recommended initiatives to achieve locall y, or at a regional level; to the extent
the vision and the planning principles. this is possible. Assuming an industry
Implementation of the master plan requires accepted average of 15 per cent of the
action from a range of authorities and indirect job being retained in the local area,
stakeholders. It will also require capital implementation of the master plan would
investment not currentl y planned for by both result in a total of 71.4 jobs which amounts
State and Local Government. to an increase of approximatel y 5 per
The designation of a lead agency within cent in jobs for the Glamorgan Spring Bay
State Government to provide ongoing municipality for the experiences initiatives
leadership and direction, maintaining alone (excluding the sewerage treatment
coordinated action through a continuing plant).
governance committee is essential to avoid Assuming 15 per cent of the indirect jobs
ad hoc or partial implementation of the are retained in the local area, capital
master plan. works would result in 86 new jobs or an
increase in the total number of people in
employment of just over 5 per cent. This is a
significant contribution achieved through the
construction phase alone.
The principal ongoing benefit of the
proposed Freycinet Experience Initiatives
is the ability to accommodate ongoing
growth in tourist numbers by removing – or
at least alleviating –existing constraints
based around the car park at the head of the
Wineglass Bay walking trail.
88
In terms of estimating the impact on visitor As is evident in the table below the
spending of the proposed Visitor Centre, two difference in visitor spending between the
scenarios have been developed: two scenarios in ten years (i.e. by 2027) is
significant, estimated to be around $20.2
• Scenario 1, in which visitor spending
million.
is assumed to increase by 5.5 per cent
per annum over the next ten years (to As with any economic anal ysis of this kind,
2027) in line with the average increase in the results are based on modelling informed
visitation to the area over the period 2011 by a number of assumptions. Should the
to 2017. assumptions vary, the results will change.
For example, there is no allowance as to
• Scenario 2, in which visitor spending is
whether, even with additional car parking
assumed to increase by 1.5 per cent per
capacity, the Wineglass Bay walking track
annum as visitor growth is constrained
can accommodate growth at around 5.5per
due to difficulties with parking and
cent per annum.
therefore access to the Freycinet National
Park’s most sought-after attractions An increase in visitor spending of
(specificall y, the Wineglass Bay walking $20.2 million per annum would support
trail). approximatel y 100 jobs in the services sector
(based on 1 job allocated for every $200,000
Scenario 1 is a proxy for the provision of the
of induced spending). Supporting jobs in
proposed initiatives, in particular the Visitor
the Coles Bay area and broader region
Gateway Hub and projects associated with
associated with retail, accommodation, trade
improving the efficiencies of parking and
supplies, cafes and restaurants and so on.
access to the Wineglass Bay trailhead.
Scenario 2 effectivel y represents a business-
as-usual approach.
Table 1: Visitor spend and imp act of proposed Freycinet Peninsul a Master Pl an initiatives
Overnight Day Total
Visitors 68,000 177,000 245,000
Nights 2
Average Stay (Nights) 136,000
Average Spend per visit $311 $89
$21,148,000 $15,743,000 $36,901,000
Holiday Visitors at 2027 based on 5.5% annual 116,150 302,300 418,450
Holiday Visitors at 2027 based on 1.5% annual 78,900 205,420 284,320
Total Spend at 2027 based on 5.5% annual growth $36,122,650 $26,904,700 $63,027,350
Total Spend at 2027 based on 1.5% annual growth $24,537,900 $18,282,380 $42,820,280
Difference: $11,584,750 $8,622,320 $20,207,070
89
Sewerage Treatment Project Cost Benefit

Project costs associated with the sewerage
A high -level cost benefit anal ysis has been
treatment project total $23.8 million and
prepared. The overall benefit of the master
would therefore generate an estimated 47.6
plan in net present value terms is between
Full Time Equivalent (FTE) construction jobs
$133.1m (at a 7 per cent discount rate) and
over the course of the construction period.
$216.6m (at a 4 per cent discount rate).
In addition, the employment multiplier of 2.6
These calculations are based on the following
(based on ABS Input/output data for “other
assumptions:
construction”) indicates a further 76 FTE
indirect (or flow-on) jobs in suppl y industries • A 20-year lifecycle;
would be generated in the wider economy • The construction phase is assumed to
over the construction phase through industry occur progressivel y between year 1 and
and consumption effects. Total direct and year 10 with benefits accruing from
indirect employment associated with the year 6; and
construction phase would therefore total 124
FTE jobs. • In regard to the potential for double
counting, the net benefits are limited to
the incremental increase in net visitor
spending.
This results in a cost benefit ratio of between
4.14 (at the 7 per cent discount rate) and 5.5
(at the 4 per cent discount rate). In other
words for every dollar spent in implementing
the master plan there will be a return of
between $4.14 and $5.50.
90
Delivery Model for Visitor Gateway Business Model for Visitor Centre
Hub
The appropriate business model for
It is envisaged the Visitor Gateway Hub the visitor centre will require further
would become the central tourism hub for the consideration and anal ysis as to what
Freycinet Peninsula area, and could include: achieves the best balance between the
visitor experience and ensuring that the built
• ticketing and visitor information;
infrastructure is an effective and sustainable
• transport (including National Park operation.
entrance information) management
In broad terms there are two options that
and operation (in the event bus shuttle
can be considered:
services are in place);
• A visitor information centre with separate
• car parking;
booking facilities and information
• separate tenancies for small scale food services for TPWS and other tour
and retail activities; operators. This would require an internal
arrangement where there are effectivel y
• potential tenancies for independent separate tenancies for TPWS and the
tourism operators; and private tour operators; or
• TPWS management and operations for • A visitor information centre with a single
the area. interface point for visitors operated by
a single entity and providing booking
The investment structure for such a
facilities and information services across
facility is potentiall y flexible, though it is
all experiences within the Freycinet
considered likel y the facility would need to
Peninsula. This option is likel y to best
be at least partiall y government funded.
achieve the master plan principles.
In the event the hub was funded by the
Tasmanian Government, it is anticipated In both options, the retail component could
that the tenancies, including the visitor be either operated by TPWS or by another
information centre component, would have operator from a functional perspective. It
the capacity to derive an income for the is noted that should TPWS presence at the
Tasmanian Government under a head-lease new Visitor Gateway Hub be minimal, the
arrangement. physical presence and visibility of rangers
within the National Park, particularl y through
In addition, the potential for private
the Discover Ranger Program, becomes more
investment opportunities at either Rangers
important to achieving the desired visitor
Creek Visitor Centre (once vacated by TPWS)
experience.
or on land adjacent to the Visitor Gateway
Hub may assist in supporting the financial
viability of the delivery model of the Visitor
Gateway Hub.
91
Planning & Environmental Approvals Generall y, the recommended initiatives

are considered to be compatible with the
A preliminary review of the recommendations existing management objectives. Some
against the regulatory framework has minor changes to the boundary of the Visitor
been undertaken to identify any potential Services Zone to accommodate the new jetty
impediments to their implementation. west of The Fisheries may be required.
A summary of this is included in the table on Regarding environmental approvals, it is
page 95 for the recommended capital works anticipated that the ma jority of initiatives
initiatives. With regards to the planning will not require any specific environmental
permit requirements it has been assumed related permits outside of the Reserve
that the applicable zoning and relevant Activity Assessment process, unless an on
overlays under the Tasmanian Planning site ecological assessment identifies listed
Scheme will be based upon a translation of species that will be impacted on by the
those existing under the Gl amorgan Spring initiative. Identified exceptions are:
Bay Interim Pl anning Scheme 2015. In other
words that there are no ma jor strategic • The Visitor Gateway Hub is located near
changes proposed in the preparation of an area known to contain threatened
Council’s Local Provisions Schedule which will flora species listed under the Threatened
form part of the Tasmanian Planning Scheme. Species Act 1995. Ideall y the disturbance
of any threatened flora species can
Indeed, the assessment outlined below be minimised through the detailed
indicates that changes to the zoning of design process based on a site specific
land within the Freycinet Peninsula is not ecological assessment to be undertaken
necessary to support the master plan nor during the planning phase.
enhance the visitor experience. Retention of
the like zoning under the Tasmanian Planning • The new Sewerage Treatment Plant will
Scheme that support the concentration of require approval as a Level 2 activity
visitor based retail and commercial activities under the Environm ental Managem ent and
into the identified experience nodes will best Pollution Control Act 1993.
support the implementation of the master
plan. • The new cycle path along the edge
of Moulting Lagoon will require
On this basis, is not anticipated that any consideration against the significant
site specific amendments will be required impact guidelines associated with the
to facilitate the approval of any of the Environm ent Protection and Biodiversity
initiatives under the Land Use Pl anning and Conser vation Act 1999.
Approvals Act 1993.
All initiatives also have the potential to
It is however noted that should the land trigger the requirements of the Aboriginal
identified on page 85 be determined suitable Heritage Act 1975 and therefore during the
for staff accommodation then a planning planning phase an Aboriginal Assessment
scheme amendment may be required should be undertaken to determine if an
depending on whether there is reserve on-site assessment is required before
management plan appl ying to the land that proceeding with the design process.
provides for staff accommodation
The requirements relating to the issue of
For the initiatives within the National Park, Building and Plumbing Permits has not been
consistency with the Freycinet National Park assessed at this stage.
and Wye River Management Plan 2002 is also
a key consideration for the Reserve Activity
Assessment process.
92
Category Proposed Indicative Construction Details Year 1 Year 2 Year 3 Year 4 Year 5 By Year Business Owner Identified Planning & Environmental
Initiative 10 Requirements
KEY INITIATIVES
Visitor Gateway Visitor Gateway Construction of new integrated visitor State Government Requires an authority granted under National
Hub Hub centre for PWS & private tour operators (including TPWS), P arks and Reser ves Management Act 2002
with retail/cafe/bar/gallery with new Council & Private (Reserve Activity Assessment).
access roads, car park, landscaping, Sector
Requires planning permit issued under Land
pedestrian connections to Freycinet Drive,
Use Pl anning and Approvals Act 1993.
RV dump point, new walking track to top of
hill above Bradley Drive, internal signage May require permit under Threatened Species
and other civil works. Overflow parking Protection Act 1995 dependent on final siting,
to be constructed following review of design and on site ecological assessment.
numbers and operation by year seven.
Pedestrian Footpath 1.2 to 1.5 metres wide from visitor Council Potentiall y exempt from requiring planning
Connections hub to boat operator hub and town centre. permit and other regulatory approval.
Approximatel y 650m. Concrete finish.
Footpath 1.2m wide from visitor hub Council Potentiall y exempt from requiring planning
to Iluka Village and town centre. permit and other regulatory approval.
Approximatel y 300m. Concrete finish
Foreshore walkway from boat operator hub Community, Council Requires an authority granted under National
to Iluka village centre with linkage through & TPWS P arks and Reser ves Management Act 2002
to Garnet Avenue using existing walking (Reserve Activity Assessment).
path. Part gravel (200m) part boardwalk
(800m) 1.5 metres wide. Occasional
seating.
Planning by the community has
commenced.
Shared use trail 5.1 km shared use path from Visitor Stage 1 Stage 2 TPWS Requires an authority granted under National
Gateway Hub to Wineglass Bay trailhead. P arks and Reser ves Management Act 2002
New trail around visitor hub, upgrade of (Reserve Activity Assessment).
existing walking track along roadway
from intersection with Freycinet Drive
through to Rangers Creek with new trail
from Rangers Creek to trailhead. Gravel
construction but requires minimum width
of 2.4 metres from Ranger's Creek. From
Visitor Hub to Rangers Creek cycleway
will be constructed adjoining Freycinet
Drive. Stage with first 4.1km from existing
visitor centre constructed in Year two and
remaining 1 km connection done to align
with completion of new hub.
Planning by TPWS has commenced.
Infrastructure to Shuttle bus stops with small paved areas, Council Stage 2 Council Requires an authority granted under National
support shuttle seating, signage, interpretation and P arks and Reser ves Management Act 2002
bus system potential architectural designed shelters. (Reserve Activity Assessment).
Potentiall y exempt from requiring planning
permit.
93
Entrance Peninsula Removal of information bay, revegetation State Growth May require planning permit issued under
Corridor Entrance and new entrance signage Land Use Pl anning and Approvals Act 1993
dependent upon final design.
No other regulatory approvals required.
Corridor New entrance sign at Tasman Hwy Project planning: May require planning permit issued under
Signage intersection, signage at entrance to Governance Land Use Pl anning and Approvals Act 1993
experience nodes & visitor gateway hub Committee. dependent upon final design.
Implementation:
State Growth.
Coles Bay Iluka Village Upgrade of playground and BBQ Council Requires an authority granted under National
Upgrades Upgrades facilities. Includes 3 BBQ shelters, general P arks and Reser ves Management Act 2002
landscaping and design improvements to (Reserve Activity Assessment).
toilets.
permit.
Garnet Ave Kerb extension around corner of 1 Garnet Council Requires an authority granted under National
Upgrades Avenue, formalise turning circle with P arks and Reser ves Management Act 2002
landscaping and increased designation of (Reserve Activity Assessment).
on street parking through line marking and
new signage.
permit.
Public Boat Extension to floating pontoon (8 to 10 Council & MAST Requires planning permit issued under Land
ramp metres) on northern side of boat ramp to Use Pl anning and Approvals Act 1993.
allow for additional boat standing during
trailer parking.
Replacement New toilets - built into embankment with Council Requires an authority granted under National
of boat ramp viewing platform on top - occurs once P arks and Reser ves Management Act 2002
toilets reticulated system implemented. (Reserve Activity Assessment).
permit.
Township New signage around pedestrian Council May require planning permit issued under
Signage connections, town centre, village centre Land Use Planning and Approvals Act 1993
with coordinated signage regime. dependent upon final design.
Boat Transport Breakwater Extension of approximatel y 40 metres to State Government Requires an authority granted under National
System Jetty accommodate additional boat operators. & Private Sector P arks and Reser ves Management Act 2002
Assumes similar construction to existing (boat operators) (Reserve Activity Assessment).
(sea wall with reclamation and concrete
wharf apron)
Old Quarry New jetty at old quarry west of The State Government Requires an authority granted under National
Jetty Fisheries, approximatel y 45 metre length (including TPWS) P arks and Reser ves Management Act 2002
and concrete pile construction with timber & Private Sector (Reserve Activity Assessment).
platform with connection to existing (boat operators)
Hazards track of approximatel y 130 metres.
Wineglass Bay Additional Additional lookout of approximatel y 40m2 TPWS Requires an authority granted under National
Trail lookout located west of the existing lookout. P arks and Reser ves Management Act 2002
Requires track extension of approximatel y (Reserve Activity Assessment).
15 metres.
Potentiall y exempt from requiring a planning
permit.
Completion of Approximatel y 230 metres of additional TPWS Requires an authority granted under National
one way loop track. P arks and Reser ves Management Act 2002
(Reserve Activity Assessment).
permit.
94
Wineglass Bay New toilet system for 1 WC at northern end TPWS Requires an authority granted under National
Toilets of Isthmus. P arks and Reser ves Management Act 2002
Planning by TPWS has already commenced
permit.
Additional Formalised additional interpretation TPWS Requires an authority granted under National
Interpretation around trailhead, lookout and along trail. P arks and Reser ves Management Act 2002
permit.
Honeymoon Bay New short walk New short walk experience from existing TPWS Requires an authority granted under National
Node experience car park through to Dove Creek. Two way P arks and Reser ves Management Act 2002
track. Convert existing duplicate car park (Reserve Activity Assessment).
areas into resting spots with revegetation
of tracks and cleared areas not required.
permit.
New picnic spot at Dove Creek beach.
Assumes approximatel y 400 metres of
track at T1 standard should include beach
access, seating and interpretation
Whitewater Wall Campground Formalisation of camping spaces with TPWS Requires an authority granted under National
upgrade designated spaces for small and large P arks and Reser ves Management Act 2002
groups (in conjunction with booking (Reserve Activity Assessment).
system).
permit.
Toilet upgrade Replacement with upgraded system TPWS Requires an authority granted under National
P arks and Reser ves Management Act 2002
permit.
Bike Trail Loop Coles Bay to New 23 to 25km loop starting and ending TPWS, State Requires an authority granted under National
Moulting Lagoon at visitor hub and connecting through to Growth & Council P arks and Reser ves Management Act 2002
and Friendl y Swanwick, along edge of Moulting Lagoon (Reserve Activity Assessment).
Beaches Loop through to Friendl y Beaches and then Blue
Stone Bay. Utilises mix of existing fire
permit.
trails, on road connections with new gravel
or boardwalk paths. Would require rest/ May require permit under Threatened Species
stops and signage Protection Act 1995 and Environmental
Protection and Biodiversity Conser vation Act
2002.
Sewerage Stage One Pump Station & Rising main from Trail TPWS, Council and Requires an authority granted under National
Treatment Head to existing STP. Taswater P arks and Reser ves Management Act 2002
System (Reserve Activity Assessment).
Exempt from requiring a planning permit due
to Water and Sewerage Industry (Generation)
Regul ations 2009 if undertaken by Taswater
otherwise onl y potentiall y exempt.
Stage Two Connection of campsite facilities to the Requires an authority granted under National
new installed rising main connection. P arks and Reser ves Management Act 2002
Exempt from requiring a planning permit due
to Water and Sewerage Industry (Generation)
Regul ations 2009 if undertaken by Taswater
95
Stage Three New initiall y sized STP & lagoon, pump Requires an authority granted under National
station & rising main from ex. ponds, P arks and Reser ves Management Act 2002
connection of The Lodge rising main (Reserve Activity Assessment).
discharge to the new pump station,
Requires permit issued under Land Use
connection of new Visitor centre to newl y
Pl anning and Approvals Act 1993 and the
installed rising main.
Environm ental Management and Pollution
Control Act 1995 (Level 2 activity)
Stage Four Reticulation connection of Coles Bay Exempt from requiring a planning permit due
commercial precinct, new pump station to to Water and Sewerage Industry (Generation)
the newl y installed rising main. Regul ations 2009 if undertaken by Taswater
Stage Five The Fisheries and remaining Coles Bay Exempt from requiring a planning permit due
residential areas connected to new pump to Water and Sewerage Industry (Generation)
stations and rising mains. Regul ations 2009 if undertaken by Taswater
SUPPORTING INITIATIVES
Marketing & Digital Strategy N/A East Coast N/A
Tasmania
Interpretation & Wayfinding N/A Governance N/A
Strategy Committee
Discovery Ranger Program N/A Ongoing TPWS/private tour N/A
operators
Improved Coordination & N/A Ongoing Governance N/A
facilitation with local tour Committee
operators.
Accommodation Strategy N/A Governance N/A
Committee
Study of Impacts of Cruise Ships & N/A TPWS N/A
Helicopters
Commercial Activities in the N/A Ongoing TPWS N/A
National Park
Note: potential exemption from requiring a pl anning permit is dependent upon the pl anning schem e in effect
at the tim e. The Gl amorgan Spring Bay Interim Pl anning Scheme 2015 has general exemptions for maintenance
and rep air of minor infrastructure under taken by an authority such as footp aths, cycle p aths, shel ters, seating
and simil ar. For the provision of new minor infrastructure the exemption onl y applies in cer tain circumstances.
There is also no current exemption for the provision of public toilets. The Tasmanian Pl anning Schem e has an
exemption for the provision as well as maintenance and modification of minor infrastructure. This also includes
provision of public toilets.
96
Appendix A
Consultation Report
Introduction Workshops and Drop In Sessions

The community engagement process for The three community engagement workshops
the Freycinet Master Plan was designed in were held at:
response to the high level of engagement
• Coles Bay (1 November 2017);
of the Freycinet Peninsula community. The
engagement process was multi-staged to • Launceston (7November 2017); and
ensure that all the relevant stake holders,
• Hobart (9 November 2017).
interested members of the community and
interest groups had an opportunity to be a They were well attended with over 50
part of the process and provide input. attendees which provided valuable feedback
and an opportunity to discuss any existing
The community engagement included four
issues, areas for improvement and ideas for
components: one on one meetings with key
the future of the area.
stakeholders; consultation with stakeholder
groups (including Glamorgan Spring Bay The Hobart and Launceston sessions involved
Council, the Tasmania Parks & Wildlife an introduction to the project brief and
Service and the Freycinet Destination Action the master plan process; and facilitated
Plan Group); three community workshops discussion at smaller tables where possible
and drop-in sessions; and opportunities for to explore issues and ideas around five key
written submissions from the public and questions:
interested stakeholders. What is not working well?
A site familiarisation visit was undertaken at What do we want to see improved? / Do
the Freycinet Peninsula on 1-2 November 2017 you have any ideas for the future?
with the project team from the Tasmania
Parks & Wildlife Service and the project What do we love about Freycinet?
consultants consisting of the ERA team What don’t we want to see?
(Emma Riley, Caroline Lindus and Clare
Hester), PlayStreet (Carl Turk) and SEMF
Consulting (Glenn Allen and Cath Ford) Written Submissions
Written submission were also invited on the
Master Plan. A total of 13 submissions were
received directl y relating to the Freycinet
Master Plan process. Eight additional pieces
of correspondence were received relating
to submissions that had been previousl y
provided as part of other government
planning and consultation processes in 2016
and 2017.
The engagement process was well supported
by other communications methods including
radio, press, social media and through local
community group channels.
98
Summary of engagement outcomes Q: What do you love about Freycinet?

The following tables illustrate the highest- Table 1 outlines the highest number of
ranking responses received against the responses to the question ‘What do you love
questions above at the three community about Freycinet’ from community workshops
workshop sessions and in the written and written submissions.
submissions. Overall, it illustrates that the ‘natural beauty
The ‘number of mentions’ relates to the and scenery’ of Freycinet consistentl y rated
number of times a comment was recorded by highl y across community responses with
scribes during a workshop or was mentioned ‘peace and tranquility’ also highl y valued.
in a written submission (noting that people The quality and number of beaches in
were not asked to address these questions the area also received a high number of
directl y in their written submissions, but responses in the community consultation
any comments considered relevant to the sessions.
questions above have been counted as part
of this anal ysis).
The numbers shown in the tables are not
necessaril y reflective of views across the
whole community, but they are provided
to give an indication of the most common
responses and to allow comparison between
responses at the workshops and in written
submissions.
Table 1: Top responses relating to ‘What do you love about Freycinet?’*
Comment Workshops Submissions

no. of mentions no. of mentions
Natural beauty and scenery 6 5
Relativel y pristine beaches/lagoons, number of beaches 6

and safe swimming
Peace and tranquility of the park and local residential 5 2
areas
The size, compact nature and “village feel” of Coles Bay 4
Range of bushwalking options / famil y friendl y walks 4
Fauna and flora 4 2
*Responses shown are those that totalled 4 or more mentions across the workshops and written
submissions
99
Q: What don’t you want to see at

Freycinet?
Table 2 highlights the top responses to the
question ‘What don’t you want to see at
Freycinet?’ from community workshops and
written submissions.
Overall, the highest number of responses
related to concerns about noise and impacts
on the environment and values of the
area from certain activities, particularl y
helicopters and jet skis. Responses also
highlighted concerns with commercial or
residential development that may be too
large or not sympathetic to the values of the
National Park or Coles Bay; or any further
development or carparks within the National
Park.
Table 2: Top responses relating to ‘What don’t you want to see at Freycinet?’*

Activities that create noise pollution or impact the 6 3
environment or values of the area e.g. helicopters, jet
skis, airplanes, jet boats or future cable cars
Commercial or residential development that is too 2 3
large or extensive and is not sympathetic to the values
of the park or Coles Bay (do not want resort-style
accommodation or for it to become ‘Disneyland’)
Any more buildings or carparks in the National Park 4 2
Jetties or a wharf built within the National Park 1 3
*Responses shown are those that totalled 4 or more mentions across the workshops and written
submissions
100
Q: What is not working well?

Table 3 illustrates the highest number of
responses from community workshops and
written submissions relating to the question
‘What is not working well?’.
The highest level of responses related
to issues such as traffic management,
carparking and pedestrian and cyclist safety
in the National Park and the township. Other
key issues included helicopter and jet ski
noise; management of visitor numbers; and
sewerage, water and toilet infrastructure.
Table 3: Top responses relating to ‘What is not working well?’*

Traffic volumes, speeds, management, road maintenance 5 9
and safety, visual impacts of traffic
Carparking is at capacity or is not working (including 4 9
safety issues and its impacts on the park)
Safety issues for pedestrian and cyclists (particularl y 4 6
around Coles Bay village and the Esplanade)
Helicopter and jet ski noise, jet skis not staying in 5 3
designated areas
Management of visitor numbers and impacts on the 4 4
environment and the amenity of area
Inadequate toilet facilities and rubbish problems 3 5
Sewerage and water infrastructure is inadequate and 3 4

needs investment
Number of visitors/overcrowding on walking tracks, 3 3
particularl y in the peak window of the day (10am to
3pm)
* Responses shown are those that totalled 6 or more mentions across the workshops and written
submissions
101
Q: What do you want to see improved?

Do you have any ideas for the future?
Table 4 highlights the top responses in
relation to the questions ‘What do you want
to see improved? and ‘Do you have any ideas
for the future?’.
Overall, the highest number of responses
were in favour of a shared path around the
foreshore from Coles Bay to the National
Park and the introduction of a shuttle
bus service to the park. The relocation
of the visitor centre to outside the park;
the provision of improved facilities;
alternative walking tracks; and signage and
interpretation also rated highl y.
Table 4: Top responses to ‘What do you want to see improved? Do you have any ideas for the future?*

Develop a shared path suitable for bicycles, wheelchairs 3 10
and pedestrians around the foreshore from Coles Bay to
Wineglass Car Park
Introduce shuttle bus service to the National Park 6 6
Improve facilities (footpaths, gutters, toilets) and the 4 6

location of public toilets
Relocate the Visitor Information Centre (to near the 4 3
township or Tasman Highway entrance)
Explore alternative walking track options and increase 4 3
the number of walking tracks to take pressure of
existing walks
Improve signage and interpretation 3 5
Increase the number and powers of Parks rangers and 5

staff to address issues and patrol the park including
checking passes, managing visitor impacts and
environmental issues (not just managing traffic issues)
Upgrade existing walking tracks and develop other 4 3
activities/walks to take pressure off Wineglass Bay
Improve water and sewerage 1 4
Extend boat facilities or look at a small marina or jetty 3 2

improvements
* Responses shown are those that totalled 5 or more mentions across the workshops and written
submissions
102
Key themes and suggestions Facilities and ser vices and maintenance
The community workshops and written • Improve facilities and services for visitors
submissions were also important in raising and residents particularl y at peak times
a range of suggestions for ways to address (including overflow parking).
the issues identified through the questions • Improve footpaths and gutters.
above. These ideas have been arranged
thematicall y below: • Improve the number and location of
ecofriendl y public toilets in the National
Visitor Centre and the National P ark Park and township (particularl y at the
• Introduce a shuttle bus service to the Lookout, Wineglass Bay, entrance to park,
National Park. the circuit track and the township).
• Shuttle buses could have multiple pick • Relocate the existing public toilet on the
up/drop off points (including in the foreshore facing the Hazards to a less
township). visuall y prominent location.
• Introduce electric buses/vehicles to the • Introduce toilets at the northern end of

National Park with interpretative videos/ Wineglass Bay.
information/commentary provided inside • Upgrade the Schouten Island toilets.
(as an alternative to shuttle buses).
• Extend the current jetty to improve
• Consider a series of moving travelators safety and prevent accidents or explore
with interpretive signage between the options for a small marina or other jetty
visitor centre and walking tracks (as an improvements.
alternative to shuttle buses).
• Provide more designated areas for boat
• Relocate the Visitor Information Centre trailer parking, boat tie-up facilities and
to near the Coles Bay township (and it SUVs, especiall y at peak times.
could also provide parking for people
accessing the Coles Bay commercial • Introduce solar panel chargers for
hub). electric vehicles and more bicycle
parking.
• Relocate the Visitor Information Centre
to near the Tasman Highway entrance • Need provision for more camping places.
(and use this as the point for visitor • Improve the River and Rocks campsites.
information and parks passes).
• Establish a helipad for emergency
• Establish a state-of-the-art visitors evacuation.
centre.
• Increase rubbish and litter removal
• Explore a possible new road to improve maintenance.
accessibility to the Park.
• Undertake tidy ups of the foreshore and
• Realign the entry road to the park so that fallen trees.
it does not go past houses on Freycinet
Drive to improve pedestrian safety and
amenity.
103
Managing visitor imp acts Pedestrian and cyclist access and safety
• Upgrade existing walking tracks and • Develop a shared path suitable for
increase the number of alternative bicycles, pedestrians and wheelchairs
walking tracks to take pressure off around the foreshore from Coles Bay to
existing walks. Wineglass Car Park.
• Develop activities and walks other than • Improve footpaths, road crossings and
Wineglass Bay (e.g. walks to areas such pedestrian safety in Coles Bay township,
as Freshwater Lagoon or Bluestone Bay particularl y around the Esplanade and
or enhance existing fire trails around the Iluka caravan park.
Coles Bay to provide nature walks with
• Look at introducing Freycinet themed
appropriate signage).
bollards around key areas to protect
• More activel y manage visitor numbers pedestrians.
and flow (e.g. active, spatial and temporal
• Introduce a town bike system (with a
management during the day and
fee), possibl y with electric bikes.
seasonall y) to avoid too many visitors to
the park during the peak period of 10am • Introduce a walking track to Richardson
to 3pm. Beach from Freycinet Drive.
• Look at restricting visitor numbers in • Develop walking tracks from the Bradley
peak periods to minimise impacts on the Drive area to the entrance of the park for
environment and amenity of area. tourists and residents.
• Explore limits on visitor numbers to the • Support Freycinet as a mountain biking
park including introducing a possible destination but provide more designated
lottery system. trails to avoid damage.
• Identify the carrying capacity of walks to
address overcrowding.
Traffic Managem ent and Strategy
• Raise park fees or increase visitors-pays
• Improve road surfaces (e.g. possibl y seal
approaches (e.g. charge per person
Friendl y Beaches road).
rather than per car).
• Improve traffic management and speeds.
• Encourage people to stay longer than
one night. • Widen roads to improve safety, where
appropriate.
• Create tourism experiences that slow
down the visitor experience, create a day • Consider limiting the size of buses and
visitor loop and avoid “mass tourism”. motor homes allowed on road into the
Amend government marketing strategies National Park.
to incorporate these ideas. • Introduce traffic calming devices in the
• Encourage more use of small Wineglass township particularl y on Freycinet Drive.
Bay tourist boats (which may alleviate • Introduce measures to stop ad hoc
the impact on the Wineglass Bay walking carparking (particularl y on the sides of
track) are often overlooked due to roads) which is a growing safety issue.
expense, timing or weather.
• Redesign and improve signposting for the
• Promote other activities in the area (e.g. road junction to the Fisheries to improve
cycling). safety.
• Introduce a walking track from the
Visitors Centre to key walking tracks to
ease traffic congestion.
• Explore whether there are other national
parks that visitors could be encouraged
to visit to limit impacts on Freycinet.
104
P arking National P ark management

• Better manage carparking in the National • Increase the number and powers of
Park and township and introduce Parks rangers and staff to address issues
measures to stop ad hoc carparking. and patrol the park including checking
passes, managing visitor impacts and
• Relocate parking outside the National
environmental issues (not just managing
Park.
traffic issues).
• Explore alternative parking for the
• Review the management plan to
commercial area for Coles Bay.
ensure environmental values are being
• Explore options to provide additional protected.
parking where there is an existing gravel
• Explore options to raise additional funds
road that goes up to the existing water
for the National Park (e.g. lotteries).
suppl y (where parking could be hidden
from view). • Ensure there is a shared vision/plan for
Freycinet agreed by multiple government
agencies aimed at protecting the
Visitor education and information environment while promoting tourism.
• Improve visitor information for entering • Make Reserve Activity Assessments (RAAs)
the National Park, including information public/advertised for public comment.
on bushwalking etiquette and health
• Need for more controlled burns to
and safety (including carrying adequate
manage fire risks and strategies to
water, clothing and emergency kits).
manage potential fire safety issues and
• Provide information in other languages evacuation from Park (particularl y during
e.g. via a phone app. peak periods).
• Improve road signage. • Explore options to use trained volunteers
to provide information to visitors.
• Improve interpretation (this could include
information from the Tasman Highway
junction onward).
Infrastructure
• Improve signage to highlight beaches
• Improve water and sewerage
where dogs are not allowed (e.g.
infrastructure.
Richardsons Beach)
• Improve septic systems (particularl y for
visitor accommodation).
• Improve town water for Swanwick.
• Encourage investment and resources
to improve infrastructure and facilities
(this could be through levies for tourist
visitors).
105
Commercial and residential development Heritage

• Ensure future development recognises the • Want to see greater Aboriginal
role of Coles Bay as the commercial hub perspectives of the park in interpretation
and centre of a range of activities and and visitor information (e.g. highlighting
respects the character of the township. Aboriginal environmental management,
social migration routes, food sources and
• Make Coles Bay more of a “walking
storytelling).
village” with carparking provided just
outside the village centre. • Increase Aboriginal representation in
consultation processes and in developing
• Identify agreed areas for new
interpretation for the area.
tourist development to meet visitor
accommodation needs and experiences
while protecting the values of the area.
Recreation and tourist activities
• Swanwick has greater capacity to
• Limit activities that are not in keeping
house any further residential or visitor
with protecting the environmental values,
accommodation growth rather than Coles
amenity and tranquillity of the area, e.g.
Bay.
noise from helicopters, jet skis and (to a
• Ensure there are greater planning controls lesser extent) commercial scenic flights.
outside the park (e.g. to address the
• Limit activities that have a negative
growth of Swanwick).
impact on wildlife and flora.
• Could look at developing the old tin mine
• Address jet skis that are not staying in
site opposite Saffire to serve the two
designated areas.
townships, including a new marina/boat
ramps and parking. • Better enforce the Fl y Neighbourl y Advice
(FNA) guidance to pilots of planes and
• Develop/refurbish the quarry site.
helicopters to limit the effects of noise on
• Look at encouraging further food the ground.
options in peak visitor periods (there
• Limit the impacts of cruise ships.
are currentl y limited facilities/takeaway
hours).
Environmental protection
• Protect the marine environment values
of the Park and look at creating a
marine reserve ‘no take zone’ around the
boundary of the National Park.
• Increase the focus on the marine
environment and provide further
information and interpretation about the
marine environment.
• Ensure the environmental values of the
area are put before other interests.
• Introduce a scenic parking bay for bird
watching at Moulting Lagoon and bird
hide viewing platform (similar to the
Tamar Valley)
106
Conclusion
The community engagement process
highlighted a number of consistent themes.
There was a consensus that the Park was
being used to such a degree that it was
impacting upon the visitor experiences, and
having environmental impacts on the natural
values as well.
There was also a sense that the values that
many people consider most highl y, are being
eroded by changed visitor behaviour, and the
introduction of activities that in some cases
are considered damaging.
There were many opportunities and
suggestions for solutions that came out
through the engagement and discussions.
Some of these highlighted the community’s
experience with projects of this nature many
years previousl y, with the suggestions of a
new visitor hub being raised very earl y in the
process. These included:
• Constructing a visitor hub outside of
the National Park that can both assist
in managing the movement of visitors,
but also in providing better facilities for
vehicle parking, for the dissemination of
information, and to introduce a shuttle
bus service; and
• A reticulated sewerage system needs
to be implemented that addresses the
treatment of sewage at a Peninsula wide
level.
107

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The Freycinet Peninsula

Draft Master Plan

ERA Planning Pty Ltd (Principal Consultant)

Playstreet Pty Ltd

• The Tasmania Parks & Wildlife Service;

• East Coast Tourism;

• Glamorgan Spring Bay Council;

• Department of State Growth;

• Freycinet Destination Action Plan Group; and

• Freycinet Association Inc.

© ERA Planning Pty Ltd, March 2018

INSERT MINISTER’S FOREWORD

The benefits of the Master Plan Stakeholder Benefits

Visitor Spending Cost Benefit

local retail &

Identified Issues (in orange) and Oppor tunities (in blue)

What’s in the Master Plan? Key Initiatives

• A network of Experience Nodes to Suppor ting Initiatives

• An accommodation strategy that • Maintaining the current level of

The structure of the Master Pl an

How will it be implemented and During the implementation of these earl y

05 The Master Plan 51

Appendix A Consultation Report 97

Photo Credit: Geoffrey Lea Photography

About Freycinet It is intended to not onl y provide the

The past few years have seen unprecedented

The master plan aims to identify a

The master plan has focussed on the area

Report Structure Why Master Plan?

• Aligns the interests of all stakeholders • East Coast Regional Tourism

• Gives a clear indication to the • Regional Tourism Infrastructure

• Freycinet Tourism Development Plan

• Coles Bay Reserves Native Flora and

• Coles Bay Township Structure Plan (2016)

• Coles Bay Sewage Pre-Feasibility Study

• Traffic Assessment: Traffic and Car

• Freycinet Emergency Management Plan

• Wye River and Freycinet National Park

• Freycinet Peninsula – Destination

Spatial information available from The

To the east is the Tasman Sea. While

The peninsula is a significant holiday

The main settlement within the Freycinet

The Peninsula through Time Sealers and Whaling

In 1802, the peninsula was mapped by the

Photo Credit: Tasmania Archives and Heritage

Whalers would harpoon seals and whales, dragging

Holiday Resor t Field Naturalists

Wineglass Bay Lookout

Wineglass Bay Lookout

Policy Context The Management Plan identifies three zones:

The master plan sits within a complex • Visitor Services Zone;

The Management Plan is given effect through

The intent of the Management Plan is to:

• zone the Park and Reserves to take into

• focus on threatened and priority flora and

• protect Aboriginal and historic heritage

• give priority to improving visitor facilities

• promote the Park as an important visitor

Visitor Services Zone

Wineglass Bay Lookout

Wineglass Bay Lookout

FREYCINET NATIONAL PARK

The Pl anning Scheme It is expected that the same or similar code