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A Report on Internship At
Ultimate Multimedia Consult Ltd – Gabba
June 10, 2015 to August 4th 2015
BY
DAVIDSON NDYABAHIKA
12/U/24952
Report submitted to the College of Humanities and Social Sciences
In partial fulfillment of the requirements for the degree of Bachelor of Journalism and Communication
Student
Signature: ……………………………………………………
University Supervisor
Signature: ……………………………………………………
Field Supervisor
Signature: ……………………………………………………
I confirm that I have not used work previously produced by another student or any
other person to hand in as my own.
I have not allowed and I will not allow anyone to copy my work with intention of
passing it off as his or her own work.
Signature ………………………………………………………..
Acknowledgements
In a special way, the staff at Ultimate was very cooperative and did a lot in shaping me
in various ways through guidance, lectures, and encouragement. Special thanks go to
Mr. Philemon Badagawa, Mr. Desmond Wambi and Mr. Gerald Businge.
I have to appreciate the guidance given by other supervisor as well as my lecturer Mr.
Joseph Okrut whose wise advice and encouragement has improved our presentation
skills thanks to their comment and advices.
ABSTRACT
Because of the growing demand for online journalism and with the
emergency of digital age where almost everyone is embracing new
technology with its new communication channels, the social media with
platforms like facebook, twitter, WhatsApp, Linked In among others, I
thought it important to do my internship with UMC to enable me have
gainful practice, key skills of online writing, editing and packaging news,
features, press releases, background or position papers, reports and other
communication materials in the Print and Electronic media; Advertising,
Public Relations and other communication related fields.
With that fulfilled, as an intern with the company, I carried out a number
of activities which defined my work at UMC and these were as follows;
Under the company supervision and facilitation, we were able to have field
tours for instance we were able to go to Wankuluku for the annual CBS
POWESA 2015 trade fare exhibition and we were able to learn using
various cameras in producing content for the company such as videos, still
photos, vox pops as well as interviews with various traders.
In the two months of internship, all was not rosy. There were challenges I
faced as an intern student at the company. First and foremost, for a meal,
Lunch was undeniably tough. There was no food provided at work
whereas food prices in the restaurants and joints around court premises
were extremely high and not pocket friendly.
Secondly, on some days, not enough work was referred to me. There are
days I had not enough work and yet, as the internship required, I had to be
assigned activities every day.
Recommendations
Students should be encouraged to own personal computers such as
Laptops. As earlier mentioned, the company was basically training online
journalism and required hand son computer training which was a hurdle.
It was prior indicated to us internees that a laptop was a requirement
however majority of us did not own them. Therefore if the department of
journalism can recommend students or make it as a requirement for all
students joining the institution on the same program to have them, it
would save the embarrassment as well as helping engaging students with
practical skills.
This chapter includes the background of the field attachment (UMC) the
full description of UMC, its background, location, community,
organization and size in terms of employees and socio-economic issues
2.1: Position
While at Ultimate, I was an intern with no specific post. I was however
assigned with content gathering for my site as well as the Campus Times
website.
I was also able to learn how to create websites, blogs, through interfacing
with wordpress.com. Under these lessons, I was able to learn how to
customize blog widgets, uploading content, creating sliders, as well as
tagging so that one’s blog can easily be found on various search engines.
From the various assignments given to me and the other duties, I acquired
knowledge and skills. It is worth noting here that much of this knowledge
was practical and often acquired through observation.
At the internship place, we were all responsible for the work we were
meant to do. We chose one of us to be the team leader and would mobilize
us for everything we would be involved in.
We had good time with the staff at ultimate. They were very
accommodative and inspiring. They would guide us in all aspects,
mentoring us, and friendly.
2.7.1 Interests
2.7.2 Challenges
Because the place was a bit far, it was very uneasy to always be there on
time imply because there was always traffic jam in town especially on
Entebbe Road. This would facilitate that one wakes up very early and go.
The fact that it was a multimedia company, there were many skills I got
acquainted with and they include;
News writing, reporting and production skill was also enhanced through
attending newsworthy conferences, trade fair at Wankulukuku reporting
news life and the staff. This enabled me to know how to work together for
combined knowledge and output in research.
The weather was harsh in that to a greater extent sunny thus dusty roads
exposed life to airborne illnesses such as flu. This was managed by
reporting to work before tough sunshine.
I also have been able to establish contacts not only with the company’s
workers and fellow interns but also with other met individuals in the field
which has become and will continuously become beneficial.
3.7 Adequacy in the university preparing the student for internship
More so, we continue to have students who were never supervised during
internship either because students never informed their supervisors or
coordinators about their placements or the supervisors claimed never to
have received their facilitation. This in turn affects a student as they do not
know how they would be graded.
3.8 Preparedness of the agency to receive and manage students for field
attachment
4.0 Introduction
This chapter covers the overall conclusions and recommendations for
chapter 2, 3, and 4.
4.1 Conclusions
On the whole, this internship was a useful experience. I have gained new
knowledge, skills and met many new people. I achieved several of my
learning goals, however for some the conditions did not permit. I got
insight into professional practice.
I learned the different facets of working within online sites, reporting and
updating them. I experienced that internet and personal computers are key
for one to be the best in the journalism field, as in many organizations, is an
important factor for the progress of projects.
The methods used at the moment are still not standardized and a
consistent method is in development and adoption of the computer era.
In Uganda, online sites and web managing and designing is still a new and
virgin area for one to explore despite the low accessibility of internet by
our population which sometimes deters them from accessing information
that would be important in shaping their lives. I have realized that almost
every traditional news company/ agency must have online platforms in
order to thrive in this competitive era of digitization. It is therefore
inevitable to have a website and knowledge to use it or how to operate it.
The internship was also good to find out what my strengths and
weaknesses are. This helped me to define what skills and knowledge I have
to improve in the coming time. It would be better that the knowledge level
of the language is sufficient to contribute fully to projects and prepare me
for my future career.
At last this internship has given me new insights and motivation to pursue
a career in Journalism and Communication.
4.2 Recommendation
Based on my internship experience this year, the following
recommendations I give accordingly due to the different analyses and
observations that was carried out.
The university should send students for internship at least at every end of
the academic year so that they get used to the working environment
experiences, challenges and benefits.
More so, I realize that Journalism and Communication course needs a lot of
practice. It is therefore prudent that the department of Journalism and
communication in this university can consider having all students having
their personal gadgets like cameras and computers so that students
frequently interface with the gadgets during practice. This would in turn
help improve the efficiency and skill in the journalistic training. This would
in turn prepare students for the field and internship places.
References
https://livestream.com/accounts/36334
http://www.campustimesug.com/
http://ultimatemultimediatraining.net/
Appendices
Appendices attached
http://www.campustimesug.com/makerere-university-list-of-students-allowed-to-change-
courses-20152016/
https://makhood15.wordpress.com/2015/09/21/bayimba2015-a-must-attend-festival/
https://makhood15.wordpress.com/2015/09/21/the-politics-of-bushmen-blood-ties-and-
survival/
https://makhood15.wordpress.com/2015/07/31/makerere-university-non-teaching-staff-
threaten-to-strike/
https://makhood15.wordpress.com/2015/07/29/katosi-road-saga-why-byandala-was-sent-to-
luzira-prison/
https://makhood15.wordpress.com/2015/07/29/what-happened-to-report-about-makerere-
university-awarding-600-fake-degrees/
https://makhood15.wordpress.com/2015/07/22/makerere-university-to-get-campus-fm-
radio-frequency-television/
https://makhood15.wordpress.com/2015/07/22/student-collapses-after-missing-out-on-
makerere-university-admission-list/
https://makhood15.wordpress.com/2015/07/22/meet-makerere-universitys-grc-simon-peter-
who-no-longer-attends-church/
https://makhood15.wordpress.com/2015/07/22/higher-education-not-solution-to-youth-
unemployment/
http://www.campustimesug.com/meet-makereres-goal-scoring-machine-lubwama-joshua-
song-who-wants-to-see-the-vc-ddumba-on-the-touchline/