A STUDY ON CONSUMER AWARNESS IN KRISHNA RUBBER

INDUSTRY-ERODE.

QUESTIONARIES:

1. Name:

2. Age :

a) Below 25
b) 25-35
c) 35-45
d) Above 45
3. Gender:

a) Male
b) Female
4. Marital status:

a) Married
b) Unmarried
5. Designations:

a) Manager
b) Supervisor
c) Accountant
d) Other
6. Educational:

a) HSC
b) Degree
c) ITI
d) Diploma
e) AMIE
f) PG
7. Experience in the field:

a) Less than 5 years

b) 5-10 years
c) 10-15 years
d) Above 16 years
8. Type of Employment.

a) Permanent
b) Probationary
c) Temporary
d) Contract
e) Others
9. Monthly income:

a) Less Than 5000

b) 5000-10000
c) 10000-15000
d) 15000- 20000
e) Above 20000
10. Training period:

a) One day
b) 1-3 Days
c) 1 Week
d) 1 Month
11. What industry does your organization operate in Krishna rubber industry?

a) Primary Industry e.g. producers of raw materials (Mining, fishing, etc.)

b) Secondary Industry e.g. processors of raw materials (Manufacturing, building etc.)
c) Service
d) Transport
12. What are the sources of our product brand information in Krishna rubber industry?

a) Family members
b) Peers
c) TV ads
d) Point of sales
e) Website
13. Do you buy only branded products in the name of Krishna rubber industry?

a) Yes always
b) Only when quality is important
c) Rarely
14. Which of the following, according to you, helps to build a good brand image with the
Krishna rubber industry?

a) Quality
b) Communication strategies
c) Competitive pricing
d) Good value added services
e) Free trails and discount
f) Others
15. Are you a price sensitive consumer?

a) Yes always
b) Only when quality is important
c) Rarely
16. Rate your opinion the brand of Krishna rubber industry

a) satisfied

b) Dissatisfied

c) Not bad

d) bad
17. Whether the products are most available to purchase.

a) Strongly agree
b) Agree
c) Neither agree not disagree
d) Strongly disagree
e) Disagree
18. Do you think company sponsorships help them build a stronger brand Krishna rubber
industry?

a) Strongly agree
b) Agree
c) Neither agree not disagree
d) Strongly disagree
e) Disagree
19. What do you think about rankings of products?

a) They are biased and influenced

b) They are fair and give a true picture
c) They are not fully reliable
20. Do you recommend Krishna rubber industry products to your friend or associate

a) Yes I will
b) Not sure
c) No I will not
21. Do our products provide a sense of self-esteem to you?

a) Strongly agree
b) Agree
c) Neither agree not disagree
d) Strongly disagree
e) Disagree
22. Do you experiment with different brands in?

a) Strongly agree
b) Agree
c) Neither agree not disagree
d) Strongly disagree
e) Disagree
23. Do you trust the brand Krishna rubber industry is most favour by company competition brand

a) Strongly disagree
b) Disagree
c) Neither agree not disagree
d) Agree
e) Strongly Agree
24. What are the sources of our product brand information in Krishna rubber industry?

f) Family members
g) Peers
h) TV ads
i) Point of sales
j) Website

25. If Krishna rubber industry products are not available in retail outlet what will you do?

a) Drop the idea buying

b) Go to another retail outlet

c) Try to another product

d) Wait for arrival of products