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M2D2: Toothpaste and Ethical Decisions

A simple random sample can be done to determine whether this claim is reasonable. Since the
assumed odds of the buyer preference test is approximately 50%, due to the choice between two
different products, the claim of 40% initially seems very low. By increasing the number of trials
performed the number of successes should be relatively close to the number that represents reality.
This survey could be performed via email, phone, or internet.

If the manufacturer requested that only its own employees were surveyed, then we could
assume the survey would be swayed by inaccuracies. The employees could give their truthful opinion
about the products; however, in the interest of increasing sales and their own salaries they might lie.

If the random sample was performed and it was found that 35 out of 100 people preferred the
brand in question the manufacturer’s claim could still be true. This is very close to the claim given by the
manufacturer. If 25 random people preferred Brand A, the manufacturer’s claim is not necessarily
disproven. It would not be incorrect to run the ad, but the data available does not completely back up
the claims given by the company. The sample base should be expanded to determine if the claim can be
verified or actually disproven.