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Shannon Fok

(408) 250-5531 sfok5128@gmail.com

Work Experience
Marketing Assistant Mirapath, Inc. Mar 2018 – Present
● Design marketing collaterals including product brochures, social media images, and event displays
● Write and edit content for marketing collaterals including brochures, presentations, blog articles,
press releases, email campaigns, etc.
● Assist the Marketing Director with maintaining and updating eCommerce / corporate website
Marketing Specialist Morningstar, Inc Mar 2016 – Sept 2017
● Created Campaign Strategies (Email Campaigns, Social Media, Advertisements, Sponsorships)
● Orchestrated Events & Regional Conference (150-200 Attendees) and External Agencies to Created
Marketing Assets and Content (e.g. ads, brochures, banners, etc.) 

● Developed & Directed Digital Marketing, Cross Promotions of Conferences for Executives 

● Liaised and Collaborated with Senior Leadership, Product, Brand, Marketing, Finance, Sales, and
Other Internal and External Teams to Promote Brand Awareness 

● Created Reports and Analyzed Metrics to Provide Recommendations to Improve Marketing
Strategies, Operations, and Processes 

Marketing Coordinator CFA Institute Jan 2015 – Mar 2016
● Coordinated and executed Global and Local Integrated Marketing Campaigns 

● Managed Campaign Proposals, Objectives, Budgets, Schedules, and Collaborations 

● Collaborated with Media, Designers, Vendors, Agencies to Create Marketing Materials 

● Developed & Directed Digital Marketing as well as Cross Promotions for Conferences 

● Created Metrics, Reports, Recommendations for Marketing and Public Relations Campaigns
● Partnered with APAC Society Relations to facilitate CFA Societies’ Events 

Product Advisor Microsoft Corporation Mar 2013 – Sept 2014
● Directed and Coordinated Community Development Team to Lead Product Launch Events
● Responsible for Social Media Marketing and Store Promotions (free trials, course offerings)
● Managed CRM Database Updates and Created Business Intelligence Reports for Headquarter
● Earned MVP of San Francisco Store with Exceptional Customer Service Recognition 

Transferable Skills 

● Fluent in English, Mandarin, Cantonese, and Introductory in Japanese 

● Extraordinary Writing, Critical Thinking, Project Management & Communication Skills

● Strong Curiosity, Passionate, and Drive to Thrive in Uncertainty 

● Embrace Innovation, Teamwork, and Leadership for Optimal Impact 

● Exceptional Organizational Skills, Adept at Multitasking, and Excel in Fast Paced Environment
● Computer Savvy (Microsoft Word / Excel / PowerPoint / SharePoint / Sway / Outlook, Eloqua,
Salesforce, Cvent, HTML, Adobe Photoshop / InDesign / Dreamweaver / Illustrator, etc.) 

B.S., Business Administration San Francisco State University Dec 2012
● Marketing Emphasis
● College of Business Dean’s list