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Pre-production Booklet

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Contents

1. Home page
2. Contents
3. Brief
4. Mock ups
5. Mock ups
6. Storyboard
7. storyboard
8. Shooting Script
9. Shooting Script
10. Shooting Script
11. Shooting Script
12. Props List
13. Location recce
14. Production schedule
15. Crew List

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Brief
In my advertising campaign, I want to discuss and shine a light on issues that
face young LGBT people today. Such as sexual health & relationships,
coming out and mental health, dangerous behaviours or dealing with
ignorance and hate etc. Young people are the most vulnerable when it
comes to these issues, they could start substance abuse or get into an
unhealthy relationship. I will create seven different posters for the topics I
discussed in my research and also create two campaign videos that will
expand on one topic. These issues I hope to focus on in my campaign are:

 Dangerous Behaviours
 Dealing with Ignorance and Hate
 Coming Out
 Mental Health

 Family and Friends

 Toxic Relationships
 Sexual Health

I want to use both genders in my production all in the age range of my target
audience, this is so as many people as can be can relate to my posters or
visuals productions. I want to shoot in the photography studio as I can get
better quality stills for my campaign posters so they look more professional. I
will construct my campaign posters physically, using my own images and
background images. I wanted to use this method of creating my posters as
the design and aesthetic has been inspired by contemporary and pop art
artists such as Barbra Kruger and Andy Warhol. I will edit the colours/tone of
the photos on Photoshop, I will also use Photoshop for the background
images and the quotes on the red, black and white backs. The colour of the
margins and text will be red, black or white; the background photos will stay
a sepia or greyscale tone. So that the graphic symbols and images that will
have a variety of bright colours will stand out against the background.

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Target audience
My campaign advert main focused on young LGBT person or any young
person experiencing issues with identity or sexuality. Mainly towards 13-24
year olds, as this age group nowadays are more likely to be questioning their
sexuality or identity. I want my campaign to let anyone who is having these
thoughts that they are not unnatural and remind others to treat these people
respect and compassion. The design and colour tones of my campaign
posters will catch my audience’s eye, and the style of Barbara Kruger and
other pop artists like Andy Warhol that I will incorporate into my posters and
adverts.

rules
Vibe productions would like you to produce a final project which can be
showcased in next year’s exhibition and as a promotional tool for the course
and college. Your project will also determine your grade for the 90 credit
diploma and your entrance into year 2. Whilst you can create a production
of your choice there are a few rules which you must follow
Rules

 All criteria must be met (outlines in the following pages) for you to pass
 You will work on the re-submissions after each section and NOT at the
end. As soon as a section is completed, there will be no going back to
it.
 Although all teachers are guiding you, you must always go to your
‘marking teacher’ for grades and written feedback (all teachers can
guide and feedback verbally during lessons however)
 For you to gain the highest grade possible you will be required to work
outside your 11 lessons and be in on Wednesdays
 Resubmissions for each section may be done on Wednesdays so you
will be required to attend in order to pass / improve
 Group work is permitted but no more than 4 (with extra rules for groups)
 A deadline is a deadline you are marked on your professionalism so
late submissions will go against your grade
 You will sign ‘hand in’ forms so we can track who has kept to each
deadline
 You will be required to sign a letter of authenticity (to state all work is
your own)

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 There can be no extensions as this work is submitted to the exam board

and if it is not there on deadline day they will fail it
 If you are filming off campus, the marking teacher must approve
BEFORE you are allowed to go and the filming days must match your
production schedule.
 Actors must be part of the course or have signed a declaration to say
they will be at the filming location. ‘no show actors’ will not be allowed
as an excuse

Mock Ups
Mock up 1

Here is a mock-up of one of my

campaign posters, this particular poster
is in reference to unhealthy relationships.
It is a very basic idea of what I want the
final production to look. I will be using a
smaller range of colours like black, white
and red. The quote will be in bold large
writing and with the photo in a square
frame to the left. In the sides of the main
photo I will add additional information on the posters subject matter, e.g. I will
add information on abusive relationships and organisations that can offer
help.
Mock up 2

This is a mock for one of my campaign posters, the

subject matter is coming out. In the main image I
want to use image editing to make her stand out
with a LGBT pride rainbow overlaid on her,
surroundings by darker background to make her
stand out further. I wanted this poster to be portrait
as it is more focused on her and her being LGBT. The
quote will in bold large text to make it stand out to
viewers, keeping the quote short makes it easier to
be remembered. Using direct address towards the
audience I want to draw on their pathos to gain an
emotional response to my campaign posters. Coming out can be daunting
to young people so my goal for this campaign poster is that it helps them
realise there is nothing wrong with them.

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Mock up 3

Here is a mock up for one of my campaign posters

this one is for antidrug abuse campaign. I don’t
want this poster to be graphic but I still want to
convey the dangers of drug abuse. I decided by
using expression symbols I could show the
deadliness and seriousness of the subject but it still
isn’t unnecessarily upsetting. I will use comic “X”
eyes to convey the person is dead, the on-the-nose
symbol will be easily understood by viewers. I want
to use mildly upsetting imagery to draw on the
pathos of my audience so they retain the
information of my poster longer, in the margins underneath the main image
and quote I will add additional information on the posters subject. I will list
organisations that specialise in young LGBT substance abuse.

Mock up 4

Here is my final mock up for my campaign

posters, in this poster I wanted to explore
the issue of prejudice and discrimination on
young LGBT people. In the poster I wanted
to take on a different approach on
tackling discrimination, majority of systemic
anti-LGBT views stem from religion. I
wanted to ask the people who use their
religion to bash others, “who’d you think he’d let in?” The he obviously being
God having a choice between an LGBT person who has never discriminated
against others or a highly religious person who has spent their whole life
preaching hate towards others? I hope to draw on the pathos of my viewers
so that LGBT people feel empowered in that they aren’t doing anything
wrong with being who they are. In the margins of the poster I will add
additional information surrounding prejudice and discrimination against LGBT
people, supply resources and organisations that can aid them if they find
themselves victim to an attack.

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Storyboard

Main advert

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Mini advert 1

Mini advert 2

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Shooting Script
Ten second campaign advert 1

This shorter clip will show and discuss the topic of coming out and
discrimination, it will be shorter with quicker flashing imagery and writings
connecting the imagery to the idea behind the campaign posters
Visuals sound
Darkness surrounds a young teen, the Sobbing
camera draws in closer to them Sombre tone
“Not being out can be a isolating and
its easy to feel less worthy”
Close up of her arm, we see a black ink The music changes more upbeat but
begin to spread in lines still quiet

Extreme close ups of the letters and half Continued upbeat music
of the words formed “But it is important to remember”
Back to medium close up of girl who is Silence
looking at the marks out of shoot
The camera changes to the words on Up beat music begins again louder
her arms, “brave, courage, drive” etc. “Whether you are out or not, you are
worthy and you are not alone.
If you are feeling these emotion then
please speak to one of the help lines
provided”
“LGBT People, Don’t Deny Who You Are” appears over blacking visuals
Fade to black-CHANGE-fade in
Upbeat Music begins to fade with more neutral toned music replacing

Ten second campaign advert 2

This clip will be shorter and discuss dangerous behaviours. It will follow the
same visual format of the other shorter advert, with quick cut visuals that
relate to a message or idea explicitly said with the large bold quote at the
end of each scene.
Visuals Sound
Panicked mutters and heavy breathing
suspenseful music
same model is lying face down in the Quiet when she snaps her head up
ground, she snaps her head up suspenseful music starts
She is extremely anxious looking, she is Suspense Music continues
scratching herself on her arms and neck

When she moved her hand from her “addiction is not something that can be
arm the word addiction appears and controlled, substance abuse is seven
same for her neck, and when she bites times higher in young LGBT people”

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her nails words are on her fingers all

relating to addiction
She takes her hand away from her The suspenseful music continues to raise
mouth and clenches her fist as if
something has appeared in her hand
When she opens her palm there are Continues to raise in pitch and volume
drawn on pills that say “temporary When she touches the bottle the music
relief” changes to high pitch blur
She desperately shoves the “pills” down The high pitch blur begins to fade
her mouth, on the back of her hand is
“poison”
She stars blankly into the camera, then “LGBT people also have a higher
falls back out of shot chance of developing a dependency
on these substances”
Close up of her limp hand, lying on the They Cost More Than Just Money
floor
Fade out to white
appears information on resources and organisations beneficial to young LGBT
people
cut to black

Main advert

This will be the main campaign advert, it will cover most of the topics I am trying to
discuss, such a dangerous behaviours, sexual health and discrimination. These were
subjects that my survey said were the largest issues facing young LGBT people
today, so I’d thought I would be good to show these issues with greater detail.

Visuals
A teen alone in a black void
They are grabbed from behind, close
ups of their face as they struggle and
focusing on the hand restricting them,
the hands say “politicians, preachers,
bigots”
The hands release the them and they
fall, underneath we see the “damage”
they have left
Words like “ unaccepted, ostracised,
targeted”
Focused on “unloved”
A hand appears, on the hand it says
“protection”
They take the hand and embrace the
person. Over the shoulder shot sees
them smile and look content
They break the hug and hold hands
Sound
Deafly quiet
Slow chanting begins to set in
Anti-LGBT attacks rose by 80% in the UK
last year, and the British London
metropolitan police expect that
number to rise
Silence falls
Hear a thud when she falls down
Melancholy tone
The attacks leave scars on LGBT people
that they carry forever
Tone continues
Happier and more upbeat music begins
Continued
The music begins to fade

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On the other side of the arm is says “NO Suspenseful and tense music raises
protection”
They break away and have black marks Highest it gets
all over them
Close up on arms and neck, she weeps Begins to slowly fade
“1 in 4 LGBT people have never been
tested for sexually transmitted
When she looks down at her hands
there are two options
“Temporary problem” is written on one
and “permanent solution” on the other
She raise her hand to her mouth Music fades to nothing
Cut to black
Same exact way this advert opened
with same music
“quote” appears as well as information on resources and organisations beneficial
to young LGBT people
Fade out

Campaign poster 1- Dangerous Behaviours

In this campaign poster it will shine a light on one of the more dangerous
issues facing young LGBT people today is drug abuse. In a survey conducted
by University of Lancashire and the LGBT Foundation found the 47% of LGBT
16-24 year olds had taken illegal drugs in the past month. The poster will
depict a comical and histrionic image of a girl who has overdosed on drugs. I
don’t to be overly graphic and upset my audience, so to lessen the intensity
the model with have big “X’s” across her eyes and a bottle with a poisonous
symbol on it. This will be an obvious and theatrical image but the quote I am
using for the image will bring back the real implications and dangers of drug
use, I will use the quote “THEY COST MORE THAN JUST MONEY”. The margins at the
bottom or sides of the photo will contain additional information on the topic, I
will direct them to the LGBT Foundation or FRANK, which are British based
organisations that help with substance abuse.
Campaign poster 2- Dealing with Ignorance and Discrimination

In this poster I want to tackle the idea of LGBT people being shunned by god
and bigoted people using this idea to shun or scare LGBT people. I believe
that young LGBT people are most at risk from being affected by these ideas
and people. Additionally, LGBT based attacks have been on the rise in the
UK. The poster will show the two sides of the argument, there will be protestors
holding signs that say “LIES” or “HATE” and a gay couple holding a sign
together that says “LOVE”. The protestor will have a dark red background
and the couple will have a light blue background with a graphic sun, this will
come to represent “god”. The quote will tie in the idea by asking “WHO’D YOU
THINK HE’D LET IN?” The question is meant to challenge the mentality of these

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people who actively hate others but still they believe that they will be
rewarded.
Campaign poster 3- Coming Out

In this poster I want to directly address the members of the audience that
might be struggling with their sexuality or identity in any way that they’re not
unnatural and neither are the feelings. Coming out can be very difficult
experience for some young LGBT people, some might never gather the
courage to even do it. The poster will depict an LGBT person who is
presenting as androgynous in a void of darkness, but using editing, I will
overlay the LGBT Rainbow flag over her. So it appears that they are glowing
the colours of the pride flag.
Campaign poster 4- Mental Health

In this poster I want to discuss the issue of mental health, a problem facing
many young LGBT people today. In a survey conducted by Metro found that
44% of young LGBT people have considered taking their own lives. The main
point I want my poster to make is if anyone is having these feelings that they
seek help from a doctor or someone they trust. The poster will depict a young
LGBT who is chained up to symbolise her mental illness having a control over
her that she can’t stop. The quote will read “PERMENANT SOLUTION>TEMPORARY
PROBLEM”

Campaign poster 5- Family and Friends

In this poster I want to bring light on the importance that family and friends
have when it comes to young LGBT people. Family and friends provide a
stability to them, in a time in their lives where they aren’t sure if they will have
those people or the support they offer in their lives anymore. I want this poster
to symbolise the relationship between them, and the importance it has on
the lives of young LGBT people.
Campaign poster 6- Toxic Relationships

In this campaign poster I want to inform young LGBT people about the
dangers of entering a toxic relationships. I want to symbolise the controlling
and power based nature of these relationships, I want to negatively portray
these relationships and encourage victims to go to trusted family or friends, or
organisations that specialise in LGBT relationship abuse. My poster will contain
two models, one will be in the centre of the image looking frightened and the
other will be a hand model, as they will be two massive hands closing in on
her.
Campaign poster 7- Sexual Health
In this poster I want to shine a light on the certain dangers that young LGBT
people face when they grow up, especially sexual transmitted infections.

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Screening tests amongst young LGBT people have declined altogether and I
believe ignorance surrounding these issues will only continue to worsen the
problem. 1 in 14 young people have chlamydia, and it is symptomless so
some won’t even know. The poster will depict a young teen with Black Hand
prints all over their arms and face this will symbolise the disease they’ve
contracted. The quote will read “…”

Props List

Item Item Description Who uses it When it is

used

A bottle that will It is used by It is used in

have a poisonous a girl who in the scene in
symbol stuck on it the previous my
and on the other scene has campaign
side it say an abusive advert
“temporary release” partner and where I try
on it. has turned to
to drugs for discourage
release. substance
abuse.

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This is a red demon Will be used It used in

mask, with horns. by two the scene in
protestors in my main
my campaign
campaign advert
advert to where my
emphasise main
their character is
negative attacked
views or by two
opinions protestors

Location Recce
The Henley College: Photography Studio

Insert photo of location (do not draw) Type of room/area: College

photography room

Location Address: Deanfield

Avenue, Henley On Thames

Sat Nav details (Post code):

Nearest Train Station: Henley-

on-Thames RG9 1FR

Nearest Bus stop: Deanfield

Avenue

Lighting Information: Solutions:

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The studio has its own stage lights,
large expensive equipment
Other various stage equipment
might be lying around the studio
Be cautious around the studio and
not use equipment without help
from technician

Sound Information: Solutions:

Will be using a microphone Make sure I check the quality of the

attached to my camera to get the recordings before we finish shooting
best recording quality I can from my completely.
shooting

Power Information Solutions:

The studio will have outlets that I can I will charge the battery and spare
use for equipment battery of my camera the night
before we shoot so I have full
I will charge the battery of my
charge on my equipment.
camera beforehand and charge
the spare battery so to get the most
time out of shooting

Hazards Solutions:

Stage equipment may be left on the Be extra cautious when in the studio
floor or other tripping hazards as not to break the equipment or fall
over laid equipment

Production Schedule

23rd April 2018

Monday Tuesday Wednesday Thursday Friday Saturday

Shooting Shooting Filming with Filming Additional

with with model model Beth with model filming or
model Beth Tia additional
Tia shooting

Shooting For abusive Mini-ad 1 Mini ad 2 Additional

mental relationship filming or
Coming out Abusive
health, and anti- shooting
and relationship
coming drug
family/friends and anti-
out
drug

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Major ad

30th April 2018

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Editing Editing Editing Finishing Additional

videos videos videos and video research
and and photos and
And
photos photos photo
adding to
editing
blog

R326 R326 R326 R326 R326

Crew List

Person Role Dates Needed

Tia- Mae Sawers A young LGBT girl 23rd April 2018-
who has found herself 27th April 2018
in an abusive
relationship and has
turned to substance
abuse to deal with
her issues

Tia-Mae’s confirmation of availability Contact details

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Telephone: 07566213055
Email address:

Person Role Dates Needed

Beth O’Keeffe A young LGBT person 23rd April 2018-
who is struggling to 27th April 2018
come to terms with
her sexuality and
identity

Confirmation of availability Contact details

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Telephone:
Email address

Person Role Dates Needed

Abigail Dawes A young LGBT person 23rd April 2018-
struggling to come to 27th April 2018
terms with their sexuality
and identity
Confirmation of avaliablity Contact details
Telephone:
Email address:

Contingency plan
Actors and back ups

Role Option 1 Back up 1 Back up 2

Model 1 Beth O’Keffe Cara Kirton Izzie Larter
Contact: 07864104366 Contact: Contact:
07825284141
Model 2 Tia Sawers Alice Cooke n/a
Contact: 07566213055 Contact:
07341337648
Model 3 Abigail Dawes Molly Clark N/a

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Contact: Contact:
972198@henleycol.ac.uk 07494421149

Location and back up

The location I want to shoot in for my campaign posters and for the adverts is in the
college shooting studio, as it has a green screen, that will be able to help with
photo-shopping the images and creating the desired background I want for the
posters and the adverts. If I cannot use the shooting studio I will use the photography
studio, as it has a black drop which I wanted for the adverts for my campaign but
could achieve this with a green screen.

Equipment and back up

The equipment and props I will use in my production will be very limited as I don’t
really want excessive props or equipment. I would like a camera stand so the
footage isn’t shaky and look unprofessional, but other than that the lighting I need is
provided in the studio and I’m not recording audio from the shots.

Test shots
This is a test shot for my campaign, this is not what I want the final design to
look like. I haven’t used my own images for the back ground and I don’t think
I have experimented enough with the Photoshop software. I have cut out a
section of a test shoot I had with my model and placed it on a different
background. I have also altered the colours of the main image and the
background. The quote will be in the font I have used in the test shot but will
be in a text box, this is make it more graphic and stand out to my audience.

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This is a second test shot for my campaign poster, again I have taken a
section from a test shoot that I had with my model. This campaign poster is
targeted towards the young LGBT people who are abusing drugs or other
substances. Again I have changed the colour and tine of the photo.

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Harry Durkan