biskfarm

Since its inception in the year 2000, Bisk Farm has been recognised for its delectable biscuits, cookies, cakes and
rusks. The brand is owned and marketed by SAJ Food Products (P) Ltd, a part of the Aparna Group of Companies.
Bisk Farm has carved a niche for itself in the market in a fairly short span of time. It is ranked amongst the top 3
bakery brands in the markets where it competes.
Bisk Farm is presently available throughout Eastern and North Eastern India, and parts of South, Central and North
India. The company eventually aims to market its delicacies across the country.
Innovation has always been one of Bisk Farm’s secret ingredients to success. With its assortment of goodies, ranging
from cookies to cakes to a variety of rusks, it caters to almost every palate.
In addition, as part of its drive to establish a presence across India, Bisk Farm has invested in state-of the-art
manufacturing facilities in Eastern and South India.
Bisk Farm Just Baked is another ambitious part of the brand’s endeavour to share its goodness directly with the
consumer. It showcases the Brand’s array of freshly baked Savouries, Danishes, Special Cakes, Pastries, Breads and
other Confectionery items, along with a great ambience.
SAJ has set its primary objective as producing Healthy, Nutritious, Wholesome and Tasty Food Products for its
Consumers. It is putting in all efforts to make its Products available across the length and breadth of the country.
SAJ aims to expand its presence in the ‘Ready to Eat’ Category by entering fields like Extruded Snacks, Ethnic Indian
Snacks, Wafers, Chips and various Confectionery items.
SAJ endeavours to be an OUTSTANDING COMPANY focused on producing the best QUALITY & most INNOVATIVE
Products for its Consumers and in the process build a Formidable Organization which can take on the best in the
industry and is focused on the aspirations and development of its Partners and Associates.
The Spirit of Excellence is the guiding force for the Company.
Bisk Farm entered the retail space with Just Baked in 2009. Just Baked is an endeavour to indulge the consumer in a
premium Bisk Farm experience. Presently operating in the city of Kolkata with 22 outlets.
Just baked concentrates on their snacking haven, by providing the urban consumer space to take a break from the
hectic fast life. These Just Baked outlets have a subtle, understated and a contemporary décor appealing to all. The
decor exudes the premium-ness of the delectable Savouries, Confectionaries and Breads topped off with a range of hot
and cold beverages.
On display is a range of fresh products from Burgers, Pizza, Patties, Pastries, Cakes, Breads, Coffees and other
Savouries and Confectioneries. That’s not all; the BISK FARM portfolio has a lot more to offer with its complete range
of packaged products. Moving further, Just Baked aims to build on their expertise and expand to 100 outlets in and
around the city of Kolkata. Thereby establishing a prominent presence in the retail space.

Careers
 We are pleased that you have taken the first step in finding out about a career at SAJ. We offer you the opportunity of
an exciting career in our Company.

We have consistently achieved phenomenal growth year after year. This rapid growth is due to us being ambitious,
dedicated and largely Foodies at heart. These are the qualities that we share with our employees, who excel at the
work place. This also explains why careers are also soaring at a phenomenal pace in our organisation.

While we are busy making the best products thus far, we are also tempted to reach out and encash the great
opportunity that is present in the Processed Food Category. It is our ambition to spread out, across the country and
become a dominant player in this industry.
Whether your expertise is in Production (presently Manufacturing Facilities are based in W.Bengal and Karnataka),
Marketing, Sales or Logistics, as a young and vibrant Food Company, SAJ requires you. To sum it up, we have lots to
do and we are reaching out to individuals who want to grow with us.

 Bisk Farm is a brand which is owned by SAJ Food Products (P) Ltd, a part of the Aparna
Group of Companies. It is a fast-moving consumer goods (FMCG) company, headquartered
in the city of Kolkata in the Indian State of West Bengal.
 Since it was formed in the year 2000, Bisk Farm products have been available throughout
Eastern and North Eastern India, and parts of South, Central and North India. The company
eventually aims to market its products across the country.[citation needed]
 The company produces a total of 97 products from Biscuits, Cookies, Cakes, Rusks,
Extruded Snacks, Filled Wafers and controls 15% of market share inEast India, Britannia
being the major competitor in the region.[citation needed]Some popular brands are The Top, Googly,
Spicy, Just Ginger, Bourbon, Cheese Cream
 Bisk Farm products and Brands

 Bisk Farm has product such as Biscuits , Cakes ,Rusk and Cookies . Total of 55 products
(SKUS) with turnover of Rs 200 crore . Bisk farm controls 40% of market share in Eastern
India Britannia being the major competitor in the region .

 Some of the popular brands are Googly ,Just Ginger , Bourbon , Chocolate Cream

 .It has got presence in states such as West Bengal , Bihar , Orissa , Assam , Jharkhand,
Chattisgargh , North eastern staates and Bhutan .

 It has forayed into bakery retail by name Just Baked .Got 8 such stores in Kolkatta and has
plan to open 100 such outlets in and around Kolkatta suburbs.

Bisk Farm has three plants in West Bengal and is planning to open a new plant in
Karanatka ,Bangalore

The year was 2004. Four years into the launch of biscuit brand Bisk Farm, sales were yet to take off.
Losses had crossed the Rs 15 crore mark and was still mounting. K D Paul and his son-in-law Vijay
Kumar Singh decided to make that one last-ditch effort before deciding to wind up. "We analysed every
possible facet and decided to go in for a complete paradigm shift," recounts SAJ Industries MD Vijay
Singh. "It was either sink or swim."

As reorienting its strategy was the need of the hour, the company tried a new tack. Instead of trying
endlessly for a pan-India presence , the company decided to think regional and appeal to people in
Eastern India. A major revamp in product packaging and a change in product formulation followed. Armed
with a slew of regional commercials for 6-7 of its products, Bisk Farm hit TV screens once again in
January 2005.
This time, the strategy hit the sweet spot. The new campaign marked a milestone for the Aparna Group,
the group that owns Bisk Farm. Before Bisk Farm was launched, the group was one of Kolkata's leading
distributors and clearing and forwarding agents of FMCG products. The brand marked the group's entry
into manufacturing.

Four years, 55 products and a Rs 200 crore-plus turnover later, the bad times, if we could say so, are well
and truly behind Bisk Firm. Business is booming, says Singh, hopeful of hitting the Rs 300-crore mark this
fiscal. He claims that the brand is the second largest in the Eastern region, with a 40% share of the
branded biscuit market and is hot on the heels of market leader Britannia.

This success was also followed by a diversification into the bakery business, where the company made a
retail foray last December with their Bisk Farm — Just Baked outlets.

At present, Bisk Farm has a presence in West Bengal, Jharkhand, Bihar, Orissa, the north-eastern states
and Bhutan. The most recent entry has been into Chattisgarh. what makes this success sweeter is the
fact that it comes against the backdrop that Bisk Farm is a regional player — that too one with a premium
positioning — that competes in a market that has heavyweights like Britannia, Parle and ITC.

Singh feels that a large part of the brand's success is to do with the fact that Bisk Farm does "regional
advertising but with a premium feel." When the brand was launched in 2000, Ogilvy was the ad agency.
But recently, 90% of the ad campaigns — much like other smaller and nimble consumer goods
companies — is handled in-house .

"Our advertising has touched a chord with people," claims Singh who adds that with a budget of Rs 25
crore, we're also the highest advertising spender across any category in East India among regional
players.

From biscuits to bakery — cakes, cookies and Rusks and moving on to extruded snacks — the company
is on course to fulfil its vision of becoming a complete food company. "We're constantly innovating , be it
with the country's first sugar-free creamcracker or the latest offering Googly, a sweet and sour cracker
biscuit. Even our biggest rivals often copy our products," says Singh.

Just Baked, as a retail foray, was infact conceived as a platform to interface with customers. "We made
the model interesting by adding our own range of bakery products, savouries and beverages ," he adds.
At present, there are eight Just Baked outlets up and running, with a target of 25 this fiscal . By end next-
fiscal , the company hopes to have 100 outlets across Kolkata and its suburbs.

Come January, Bisk Farm is all set to kick off its Rs 50-crore production facility in Siliguri. That'll add
about 4,000 tonnes production capacity to the combined existing capacities at Uluberia and Sankrail,
which are running to near-full potential.

Next on the cards is Bisk Farm's fourth — - and most ambitious —- production facility till date, a Rs 100-
crore and 8,000 tonne venture at Bangalore, to help in the brand's planned foray into the Southern
markets. The company is now awaiting the goahead from the state government. Karnataka will be
followed by Tamil Nadu and Andra Pradesh.

"We'll also extend our foot-print to Madhya Pradesh and Uttar Pradesh next year," says Singh. The
company also has plans to roll out an IPO by 2011 to raise Rs 1000-1200 crore for the national push.
"Currently, as a family-owned company, changes can be debated, discussed and taken fast. That's a big
advantage we have over the FMCG giants. Which is why we will continue to hold a majority stake even
after the IPO," he says. At present, Aparna Group chairman KD Paul handles the back-end as mentor,
while his son Arpan Paul and Singh tackle the front-end . On an average Singh spends at least 15 days
every month in the market to ensure that he always has a handle on the customers' pulse.

"My biscuits have now become my calling card," laughs Singh. Not too long ago, when he walked into the
Karnataka Udyog Mitra, the state's nodal agency to facilitate industry, its chairman had never heard of
Bisk Farm. "I left four cartons of biscuits with them. The next day, when I went back, I got a red carpet
welcome. It happens every time. It works like magic," he says. A 'cracker' of an idea, we say.

PRIYA’S BISCUIT
We provide with 22 varities of biscuits including big hits like Butter Bite, Nice-T,
Milkose, Marie, Cream Cracker etc.
By maintaining a good quality in all it's products, Priya has earned itself an enviable
distinction of being one of the most effective quality conscious biscuit
manufacturer in the Eastern Region. Our team of food technologists keep exploring
new ways of improving taste, quality and developing new varieties.
THE COMPANY
PRIYA FOOD PRODUCTS LIMITED has been incorporated in 1994 with aim
to take over the existing business of Priya Food Products. Priya Food Products
has started its business in 1988, and at that time Sri Ganesh Prasad Agarwal was
Proprietor of the Firm.
In the period of 1988 to 1994, Priya Food Products had earned good brand image
of its Brand PRIYA BISCUIT and to cop with enlarged resources to expand the
business of Priya Food Products, Priya Food Products Limited has taken over
the business of Priya Food Products, with effect from 01.04.1994.

Priya Food Products Limited with an aim to provide quality biscuits and to
enlarge its business all over Eastern India with in a span of 15 years it has quietly
emerged as a household name all over the country.
Big business vision, hard and rack solid guidance of Sri Ganesh Prasad Agarwal,
Chairman is the basic behind this phenomenon rise of the company. This great
visionary along with a dedicated workforce and a dynamic team carried Priya to
a brand name to reckon with.
Priya has quietly and calmly with its good quality and affordable price has
entered into each and every household of Eastern India and now need only its
name PRIYA to recognize its quality at every place.
ADMINISTRATION & MANAGEMENT
Mr. Ganesh Prasad Agarwal , Mr. Vikram Agarwal and Mr. Jay Agarwal
belonging to a business family and having entrepreneurship from birth lead the
company from the front. These father and two sons are Business Graduate and
equipped with good experience in business, have professional and experienced
team in key area of Production, Marketing and Administration.
Priya has employed technical persons with a study in technology and experience
in Large Business houses to enrich the company in scientific research for better
quality and for introducing new varieties of biscuits in a continuous process.

These three dynamic persons with the help of key persons in area of Production,
Promotion, Marketing and Distribution, solid guidance by the scientific reasons
and with the proven marketing techniques helped Priya to become one of the
premier biscuit brands in the country.
PROMOTERS AND DIRECTORS
Priya Food Products Limited was promoted by Sri Ganesh Prasad Agarwal and
the promoter is still guiding the company to scale new heights. Company has
appointed family members of the promoter to assist promoter in achieving goals
set by him. At present Priya has following Directors:
Sri Ganesh Prasad Agarwal is a Commerce Graduate from Calcutta university
and enriched with the experience in business. He was Director in a number of
companies and is looking after all the areas of the company with an additional
emphasis to Purchase, Marketing and Finance.
Sri Vikram Agarwal is a Bachelor in Business Administration is looking after the
work of Production, Scientific Research and Export Department.
Sri Jay Agarwal is Bachelor in Business Administration is looking after all the
areas of the company with special emphasis on Production, Promotion and
Scientific Research.
MARKETING & DISTRIBUTION
Priya has one of the largest Marketing and Distribution network in the biscuit
industry and is looked after by the GM (Marketing) and Regional Sales
Managers having studies in marketing, gained by good experience in a number
of companies and equipped with marketing techniques and this enables the
company to market its valued products to every nook and corner of the market.
Endeavor is being helped by a mass number of Distributors and Retailers, who
work as a team with the Marketing persons of the company Priya gives special
emphasis to keep and maintain its professional marketing team along with the
Distributor and Retailer who works as family members.
PRODUCTS AND QUALITY
At every time Priya has a goal to recruit professional and experienced person for
its production and this is a major reason of Priya’s phenomenon growth, it has
achieved during the span of 20 years. It has automatic plants, complete
mechanical production wheel, which is of international standard and state of the
art packaging machines. Production team of the company contributes effectively
with all its efforts to produce more than 22 varieties of Biscuits including big hits
like Butter Bite, Cream Cracker, Milkose, Marie, NICE-T and lots of other
varieties.
The quality of biscuits and its hygiene are basis for Priya and adherence is given
in full for this in production process and by this quality and hygiene is
maintained by Priya over the time and endeavor is to keep the same in future.
Priya has established and earned itself enviable on viable distinction of being one
of the most effective qualities to give the best value of money for its products to
suit the consumer’s taste buds, health as well as their pocket. Priya boasts of the
highest quality and maintain strict quality standard in all its products.
RESEARCH AND DEVELOPMENT
Priya has privilege of having an exceptional Research and Development wing
and that with their technical insights and with the leadership of the Promoters to
come up with exceptional taste and varieties of products that procure for them
an immediate success in the market. With the help of the state of the art
laboratory and with qualified and experienced personnel, they are able to
identify every need of the market and satisfy it act the same time with their
innovative ideas.

EXPORT
After achieving all the success in the domestic market, Priya has entered into
international market in a big way and has taken all efforts with the quality and
vision to export its products and are successful to export its products to all
continents. Products of the company have caught the taste in foreign soil and
Priya is receiving repeated orders from Importers. It has already exported its
products to USA, Canada, Australia, New Zealand, China, Korea and other
countries and company is taking all efforts to expand its markets to all over the
world.
Priya Food Products Ltd, a Kolkata based biscuit manufacturer, is planning to
expand production capacity at its plants soon. The company has also decided to
rev up its advertising and promotion campaigns. The Rs. 60-crore Priya Food,
which will also introduce cookies in the market recently, has one plant with six
ovens in West Bengal with a combined capacity of 50 ton a day. The company’s
ad-budget is about Rs. two crore.
According to GP Agarwal, chairman, Priya Food, Production will soon be raised
to 100 ton a day. The company is also bringing in new machinery at the plants.
“We will be investing Rs 45 crore for expanding the production capacity at
Dankuni,” Mr. Agarwal said.
Priya Food, which has a strong presence in the east, is also planning to expand its
operations in other parts of the country. “Currently, we are focusing on the
eastern market where Britannia is our major competitor. Once we have
completed our network here, we plan to go national,” Mr. Agarwal said.
Buoyed by three consecutive years of growth in sales, biscuit major Priya has planned an Rs 45 crore
investment near Dankuni in West Bengal.
Spread over six acres of land, the factory will have a covered area of one lakh square feet and is being
built with technical support from German equipment suppliers.

According to Priya Biscuit managing director GP Agarwal, "we shall double our production capacity before
the festival season...The new greenfield project is exepcted to create some 600 new jobs in Bengal."
Presently, Priya Biscuit has three product verticals - sweet biscuits, semi sweet and salty. It has added a
new range of hygienic biscuits called 'Bite' made from digestive herbs and spices. The 'Bite' range would
have five variants - Top Bite, Butter Bite, Nastha Bite and Big Bite.
"We don't want to loose focus on taste though. Consumers cannot treat biscuits as health pills. Hence, we
have brought about new products which are essentially good for taste buds with additional health
ingredients," added Mr Agarwal.

Priya Biscuit has set up a fully automated soya factory at an investment Rs 10 crore in Dhulagarh food
park in West Bengal to manufacture soya chunks. The factory will roll out 3000 tonnes of soya chunks
annually. Production at the factory will kick off from next month.

The company is all set to launch packaged soyabean chunks in eastern India. According to the
company's plan, Priya Soya will be available in 1 lakh FMCG stores across West Bengal within six
months of the launch. By March 2012, Priya will take the product to 4 lakh FMCG stores. The size of the
soya chunk market in eastern India is nearly to the tune of Rs 100 crore.

GP Aggarwal, managing director of Priya Biscuit said: "We plan to corner at least 25 per cent market
share in eastern India in the first year itself taking the turnover of the new unit to Rs 25 crore by the end of
FY12. West Bengal does not have a local soya brand with manufacturing facility."

West Bengal meets its demand for soya chunks by importing from other states. "Our product cost will be
lesser simply due to the savings on freight," Mr Aggarwal added.

Priya soya chunks will be launched in three packs - 100 gm, 200 gm and 1 kg packs. Priya claims that its
price will be a notch lower than Ruchi Soya, which is a major player in the soya chunk market.

Priya Biscuits India Limited is a Public Company incorporated on 08 April 1983. It is classified as
Indian Non-Government Company and is registered at Registrar of Companies, Kanpur. Its
authorized share capital is Rs. 8,000,000 and its paid up capital is Rs. 0.

Priya Biscuits India Limited's Annual General Meeting (AGM) was last held on N/A and as per
records from Ministry of Corporate Affairs (MCA), its balance sheet was last filed on N/A.

Priya Biscuits India Limited's Corporate Identification Number is (CIN) U15201UP1983PLC006045

and its registration number is 6045.Its Email address is - and its registered address is AVTARLOK
170 TULSIDAS MARGLUCKNOW LUCKNOW, UTTAR PRADESH - , Uttar Pradesh INDIA.
Company Information
Corporate Identification Number U15201UP1983PLC006045

Company Name PRIYA BISCUITS INDIA LIMITED

RoC RoC-Kanpur

Registration Number 6045

Company Category Company limited by shares

Company Sub Category Indian Non-Government Company

Class of Company Public Company

Authorised Capital (in Rs.) 8,000,000

Date of Incorporation 08 April 1983

Address 2 LUCKNOW

City UTTAR PRADESH

State Uttar Pradesh

Country INDIA

SREELEATHERS
The history of the Company dates almost a century back. Late Snresh Chandra Dey, the founder of the
company was a freedom fighter. It was a time when India was striving to fight the British rule m India.
His only aim was to establish a pan-Indian independence. He was one amongst the handful of freedom
fighters who had planned the Jalalabad incident m 1930 to attack British capitalism and strive for self-
reliance. It was a time when shoes were seen as a mode of luxury which only the Englishmen and the pro-
Britishers could afford. It was not a basic amenity that the middle and the lower-middle class could think
of.
He nurtured a dream to make durable and decent shoes that could be affordable for every Indian. This
dream came tme when Sreeleathers was founded, as a small and humble organization in Jamsedpur.
Following his footsteps, his next generations also earned on the same light and expanded the business to
become a leader in Eastern India, gradually lending it an international dimension. Today, Sreeleathers
caters to public demand not only with the widest range of shoes, but also with allied products and
accessories. Over the years it has become a household name and the queues outside the stores during
festivals are not only amazing but also unparalleled. Tins legendary success resulted from the simple prin-
ciple, "World Class, Right Price". With this motto the company lias steadily established itself in the
national as well as international markets.
Balance ------------------- in Rs. Cr. -
Sheet ------------------
Sreeleathers

Mar '14

Sources Of Funds

Total Share
25.16
Capital

Equity Share
25.16
Capital

Share
Application 0
Money

Preference
0
Share Capital

Reserves 162.26

Revaluation
0
Reserves

Networth 187.42
Secured
0.01
Loans
Unsecured
0
Loans
Total Debt 0.01
Total
187.43
Liabilities
Sreeleathers

Mar '14

Application Of Funds

Gross Block 161.2

Less: Accum.
4.14
Depreciation

Net Block 157.06

Capital Work
4.47
in Progress

Investments 29.97

Inventories 4.44

Sundry
2.32
Debtors

Cash and
5.43
Bank Balance

Total Current
12.19
Assets

Loans and
4.44
Advances

Fixed
0
Deposits
Total CA,
Loans & 16.63
Advances
Deffered
0
Credit
Current
16.98
Liabilities

Provisions 3.72

Total CL &
20.7
Provisions

Net Current
-4.07
Assets

Miscellaneous
0
Expenses

Total Assets 187.43

Contingent
1.07
Liabilities

Book Value
74.5
(Rs)
 Source : Dion Global Solutions Limited

Balance Sheet ------------------- in Rs. Cr. -------------------

Sreeleathers Ltd., incorporated in the year 1991, is a Small Cap company (having a market cap of
Rs 574.79 Cr.) operating in Leather sector.
Sreeleathers Ltd. key Products/Revenue Segments include Leather Synthetic which contributed Rs 56.99
Cr to Sales Value (100.00% of Total Sales), for the year ending 31-Mar-2014.
For the quarter ended 30-Sep-2014, the company has reported a Standalone sales of Rs. 21.64 Cr., up
38.82% from last quarter Sales of Rs. 15.59 Cr. and up 17.39% from last year same quarter Sales of Rs.
18.44 Cr. Company has reported net profit after tax of Rs. 2.18 Cr. in latest quarter.
The company’s management includes Mr.B K Roy, Mr.Satya Brata Dey, Mr.Sumanta Biswas,
Mr.Sumanta Dey, Mr.Sushanto Dey, Mrs.Sadhana Adhikary, Mr.B K Roy.
Company has K Rungta & Co as its auditors. As on 30-Sep-2014, the company has a total of 25,155,012
shares outstanding.

Sreeleathers Limited is an India-based company engaged in the business of

dealing in all kinds of footwear and leather accessories. The Company is also
a retailer and wholesaler of footwear and leather articles. As of January 21,
2013, the Company had 30 retail outlets, including outlets owned by franchise,
spread over nine states, including West Bengal, Bihar, and Jharkhand. The
Company was engaged in financing activities dealing in consumer goods. The
Company’s product range includes formal shoes for men, chappal, sandals
and kanvaz for ladies and kids. The Company’s other products include belts,
wallets, and handbags.
Date of Establishment 14-01 1991
Revenue 9.50438 ( USD in Millions )
Market Cap 5747.920242 ( Rs. in Millions )
Corporate Address 6,Tottee Lane, Kolkata-700016, West Bengal
www.sreeleathers.com
Management Details Chairperson -
MD - Satya Brata Dey
Directors - B K Roy, Bijoy Kr Roy, Sadhana Adhikary, Satya
Brata Dey, Sujay Bhattacherjee, Sumanta Biswas, Sumanta
Dey, Sushanto Dey, Tanmoy Shome
Business Operation Leather
Financials Total Income - Rs. 582.27285073 Million ( year ending
Mar 2014)
Net Profit - Rs. 70.80642642 Million ( year ending Mar 2014)
Company Secretary B K Roy
Bankers Bank of India , HDFC Bank, Oriental Bank of Commerce, State
Bank of India
Auditors K Rungta & co.