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Part 1

The Company

This part consists of the company’s background, its main office and

branches. It also contains the services of offered by the company, the number of

personnel in the company, and its organizational structure.

1.1 Company background

PLDT was established on November 28, 1928, by an act of the Philippine

Legislature and approved by then Governor-General Henry L. Stimson by means

of a merger of four telephone companies under common US ownership. Known

as Act 3436, the bill granted PLDT a 50-year charter and the right to establish a

Philippine telephone network linking major points nationwide.

During the 1970s, PLDT was nationalized by the government of then-

President Ferdinand Marcos and in 1981, in furtherance of the then existing

policy of the Philippine government to integrate the Philippine

telecommunications industry, purchased substantially all of the assets and

liabilities of Republic Telephone Company, becoming the country’s telephone

monopoly. However, after he was overthrown, the company was re-privatized.

By 1995, with the passage of the Telecommunications Act and the subsequent

deregulation of the Philippine telecommunications industry, the company had

been de-monopolized.

In 1991, Smart Communications was incorporated, with its major

shareholders at the time being certain Philippine companies and other affiliates

of First Pacific (the parent company of PLDT), as well as NTT Communications

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Capital (UK) Limited. Both groups owned around 96.7% of the new company. In

the same year, Piltel launched it cellular telephone services using Advanced

Mobile Phone System (AMPS) technology which was subsequently upgraded to

Digital AMPS later on.

In 1993, Piltel launched its paging services, and introduced digital cellular

services using code division multiple access (CDMA) technology on 1997. On

March 24, 2000, PLDT completed its share-swap acquisition of Smart, making

Smart a 100%-owned PLDT subsidiary. In April 2000, Piltel launched a digital

prepaid cellular service using the Global System for Mobile Communications

(GSM) platform of Smart. A few years later, PLDT transferred its ownership of

Piltel to Smart, thereby consolidating all of PLDT’s wireless operations under

Smart.

1.1.1 Main office & branches

The PLDT Main office is located at Ramon Cojuangco

Building, Makati Ave. corner Ayala Ave., Legaspi Village, Makati

City, Metro Manila, Philippines 1200.

Mindanao Branches

 Dipolog

Echavez St., Brgy Central, Dipolog City

Mon - Fri/8:30AM to 5:30PM

 Oroquieta

Sambo St., Lower Lamac, Oroquieta City

Mon - Fri/8:30AM to 5:30PM

 Ozamis
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Don Anselmo Bernad Ave. cor. Circumferential Road,

Ozamis City, Misamis Occ.

Mon - Fri/8:30AM to 5:30PM

 Pagadian

Smart Retail Store, Grnd. Floor, Cecilia Arcade Bldg.,

Rizal Avenue, Brgy. San Francisco Pagadian City,

Zamboanga del Sur

Mon - Fri/8:30AM to 5:30PM

 Tagaloan

Tagaloan Misamis Oriental

Mon - Fri/8:30AM to 5:30PM

 Calinan

Villafuerte St., Calinan, Davao City

20th to 25th of the Month/8:30AM to 5:30PM

 Matina

Km 7 Mc Arthur Highway, Bangkal, Matina, Davao City

Mon - Fri/7:30AM to 7:30PM / Sat - Sun/Holiday 8:30AM to

5:30PM

 Toril

Saavedra St., Toril, Davao City

Mon - Fri/8:30AM to 5:30PM

 Davao, Ponciano

G/F PLDT Bldg., C. Bangoy Sr. St. Formerly Ponciano

Reyes St., Davao City

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Mon - Fri 7:30AM to 7:30PM/ Sat - Sun/Holidays 8:30AM

to 5:30PM

 Panabo

Ground Floor Gaisano Grand Mall, Panabo

Mon - SUN/9:00AM to 7:00PM

 Sasa

Km 10 Davao - Agusan National Highway Brgy. Sasa,

Davao City

Mon - Fri/8:30AM to 5:30PM

 Zamboanga

Mayor Jaldon St., Zamboanga City

Mon - Fri/7:00AM to 6:00PM / Sat - Sun/Holidays 8:30AM -

5:30PM

 Digos

Roxas Extension, Digos City, Davao del Sur

Mon - Fri/8:30AM to 5:30PM

 General Santos City

PLDT Bldg., 351 Beatiles St., General Santos City

Mon - Fri/7:00AM to 6:00PM / Sat - Sun/Holidays 8:30AM -

5:30PM

 Koronadal

2nd Floor KCC Mall GenSan Drive Koronadal City

Mon - Fri/9:00AM to 6:00PM

 Polomolok
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Cannery Road., Brgy Poblacion Polomolok South Cotabato

Wed/9:00AM to 4:00PM

 Cotabato

SK Pendatum Almonte Avenue, Cotabato City

Mon - Fri/7:00AM to 6:00PM / Sat - Sun/Holidays 8:30AM -

5:30PM

 Kidapawan

MKTC Bldg., Quezon Blvd., Kidapawan City

Mon - Fri/8:30AM to 5:30PM

 Parang

Narciso Ramos Hi-way, Parang Maguindanao

Tue/9:00AM to 2:00PM

1.1.2 Products& Services

PLDT offers fast and reliable internet connection to its

subscribers. It also offers nationwide landline services and voice

and data connection through its subsidiary SMART

telecommunications.

Products

Broadband:

 Home FIBR

 Home DSL

 Home Ultera
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Value Added Services:

 Telpad

 Tvolution

 Fam Cam

 FAM ZONE

 Smart Watch

 WiFi Repeater

 D-Link Router

 Smart Bro

Services

PLDT is the leading telecommunications service

provider in the Philippines. Through its principal business

groups – fixed line, wireless and others – PLDT offers a wide

range of telecommunications services across the Philippines’

most extensive fiber optic backbone and fixed line and

cellular networks.

1.1.3 Number of Personnel

There are currently 21 Personnel in PLDT CSOZ Gensan,

other personnel are handled by other agencies like Dwnar

Computer Center as Sales Channel Assoc.

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1.2 Organizational Structure

An organizational structure defines how activities such as task

allocation, coordination and supervision are directed towards the achievement

of organizational aims. It can also be considered as the viewing glass or

perspective through which individuals see their organization and its

environment

1.2.1 Organizational chart

Mr. Melvin O. Lacuna

Manager

Ms. Gay Adarna

Account Management

Ms. Merry Dagohoy

Billing Management

Ms. Ivy Taborada

Account Management

OJT

Figure 1. Organizational Chart

In this organizational chart, it shows the order of the organization of

Collections Department of PLDT Gensan including the manager of PLDT

Gensan.
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1.2.2 Duties & responsibilities

The following are the duties and responsibilities of the personnel

of PLDT CSOZ Gensan.

Position Duties and Responsibilities

Manager  Oversees every operation in the

branch

Account Management  Handles problems in the account

Supervisor  Makes callouts to remind customers

to pay on or before the due date.

Billing Management Assistant  Makes callouts to make sure billing

is delivered on time to the

subscribers

Project Account Admin  Handles the promotions and

distributions of flyers, posters, and

etc.

Table 1. Duties and Responsibilities

1.2.3 Qualifications

This section pertains to the required qualities and capabilities of

the corresponding positions in PLDT CSOZ Gensan.

Qualifications are the capacity, knowledge, or skill that matches or

suits an occasion, or makes someone eligible for a duty, office,

position, privilege, or status. Qualification denotes fitness for purpose

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through fulfilment of necessary conditions such as attainment of a

certain age, taking of an oath, completion of required schooling or

training, or acquisition of a degree or diploma. Qualification does not

necessarily imply competence.

Qualifications are the precise limitation (from general to

particular) of language, scope, or terms that would otherwise be

interpreted broadly or differently.

Position Qualifications

Manager  Masters' degree or higher with at

least 5 or more years of work

experience.

Account Management Supervisor  Masters' degree or higher with at

least 5 or more years of work

experience.

Billing Management Assistant  Bachelors' degree or higher

Project Account Admin  Masters' degree or higher with at

least 5 or more years of work

experience.

Table 2. Qualifications