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FREE 2018 GLOBAL GAMES MARKET REPORT
 
2018 GLOBAL
GAMES
MARKET REPORT
 
FREE VERSION
TRENDS, INSIGHTS, AND PROJECTIONS TOWARD 2021
 
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FREE 2018 GLOBAL GAMES MARKET REPORT
 
TABLE OF CONTENTS
1. KEY GLOBAL TRENDS 2. NEW SEGMENTATION3. THE GLOBAL GAMES MARKET 4. REGIONAL OVERVIEW
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FREE 2018 GLOBAL GAMES MARKET REPORT
I ook more han 35 years or he global games business o grow o $35 billion in 2007, he year ha he iPhone was inroduced. Since hen, he games marke has added an exra $100 billion in revenues o arrive a his year’s oal o $137.9 billion worldwide. The upake o smarphones has been a key conribuor o he acceleraed growh o he games marke, in erms o boh engagemen and revenues, bu is only one o he many acors ha have brough us o where we are oday.The way games are run has changed compleely in only 10 years, rom boh an organizaional and a business per-specive, regardless o plaorm. Add o ha he ongoing global alignmen o disribuion channels, ranchises, and business models and i becomes clear ha his is more han several individual rends happening simulaneously. Ulimaely, he consumer has deermined he pace o change. No oher orm o enerainmen or media gives as much power o he consumer as games. Today, no only do games empower people o acively paricipae, bu allow hem o enjoy heir passion or gaming in ways ha sui any mood, ineres, liesyle, locaion, and budge. The viewing experience is par o games’ DNA. Almos any new game includes compeiive modes ha could lead o a proessional espors scene, including live evens, pro-gamer heroes, and eams wih millions o ans.The global games indusry has reinvened isel o maximize consumer engagemen and revenue growh on a global scale. I is ime o do away wih old erminology and re-examine how we segmen consumers based on he wide variey o game behavior and preerences. This repor eaures a new segmenaion based on engagemen in hree differen dimensions: playing, viewing, and owning.We rus you will enjoy his ree version o our 2018 landmark global games repor. Feedback is always appreciaed!
PETER WARMAN
Newzoo CEO & Co-Founder
“Never in the history of Newzoo have we adjusted our global market forecasts so significantly, and twice in a single year. Upward, that is. This is indicative of the new dimensions of gaming and our industry’s ability to offer unique ways to engage. What I find particularly exciting is the impact it’s having on other industries, which will only increase in the coming  years. While we don’t know exactly where the road will lead us, it is certain who the most skillful drivers will be: companies and professionals that dare to move over now and again and let the consumer take over the steering wheel.” 
NEWZOO’S 2018 GLOBAL GAMES MARKET REPORT: GROWTH ACCELERATES
FOREWORD
© NEWZOO 2018 GET THE FULL 123-PAGE REPORT: NEWZOO.COM/GLOBAL-GAMES-MARKET-REPORT

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