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FREE 2018 GLOBAL GAMES MARKET REPORT
TABLE OF CONTENTS
1. KEY GLOBAL TRENDS 2. NEW SEGMENTATION3. THE GLOBAL GAMES MARKET 4. REGIONAL OVERVIEW
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FREE 2018 GLOBAL GAMES MARKET REPORT
I ook more han 35 years or he global games business o grow o $35 billion in 2007, he year ha he iPhone was inroduced. Since hen, he games marke has added an exra $100 billion in revenues o arrive a his year’s oal o $137.9 billion worldwide. The upake o smarphones has been a key conribuor o he acceleraed growh o he games marke, in erms o boh engagemen and revenues, bu is only one o he many acors ha have brough us o where we are oday.The way games are run has changed compleely in only 10 years, rom boh an organizaional and a business per-specive, regardless o plaorm. Add o ha he ongoing global alignmen o disribuion channels, ranchises, and business models and i becomes clear ha his is more han several individual rends happening simulaneously. Ulimaely, he consumer has deermined he pace o change. No oher orm o enerainmen or media gives as much power o he consumer as games. Today, no only do games empower people o acively paricipae, bu allow hem o enjoy heir passion or gaming in ways ha sui any mood, ineres, liesyle, locaion, and budge. The viewing experience is par o games’ DNA. Almos any new game includes compeiive modes ha could lead o a proessional espors scene, including live evens, pro-gamer heroes, and eams wih millions o ans.The global games indusry has reinvened isel o maximize consumer engagemen and revenue growh on a global scale. I is ime o do away wih old erminology and re-examine how we segmen consumers based on he wide variey o game behavior and preerences. This repor eaures a new segmenaion based on engagemen in hree differen dimensions: playing, viewing, and owning.We rus you will enjoy his ree version o our 2018 landmark global games repor. Feedback is always appreciaed!
PETER WARMAN
Newzoo CEO & Co-Founder
“Never in the history of Newzoo have we adjusted our global market forecasts so significantly, and twice in a single year. Upward, that is. This is indicative of the new dimensions of gaming and our industry’s ability to offer unique ways to engage. What I find particularly exciting is the impact it’s having on other industries, which will only increase in the coming years. While we don’t know exactly where the road will lead us, it is certain who the most skillful drivers will be: companies and professionals that dare to move over now and again and let the consumer take over the steering wheel.”
NEWZOO’S 2018 GLOBAL GAMES MARKET REPORT: GROWTH ACCELERATES
FOREWORD
© NEWZOO 2018 GET THE FULL 123-PAGE REPORT: NEWZOO.COM/GLOBAL-GAMES-MARKET-REPORT
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