Business Video

Zorela Sora – Emerging Markets Collaboration Technical Lead

Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 1
 Agenda
1. Video Basics & Network Requirements for Video
2 What is MediaNet?
2.
3. Video Applications and Systems
Desktop Collaboration & Conferencing
Immersive Video Collaboration -TelePresence
Live and On-Demand
On Demand Streaming –Digital
Digital Media Suite

4. Conclusions and Q&A

2
Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential
 Video Basics & Network
Requirements for Video

3
Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential
 Video
What Does It Mean?

4
Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential
 Video
CODECs Difference

Application Bandwidth
MPEG1 VCR 0.5 to 1.5Mbps

Motion Picturres
M
E
Expert
MPEG2 VCR-HDTV 1.5 to 20Mbps

Grou
MPEG4 P.2 Internet-VCR 64Kbps to 4Mbps

up
MPEG4 P.10 Internet-HDTV 500Kbps to 12Mpbs
H.261 Video Conferencing N x 64Kbps
H 263
H.263 Video Conferencing 32Kbps to 2Mbps

ITU
H.263+ Internet 24-64Kbps
H.264 AVC Internet-HDTV 500Kbps to 12Mbps
H.264/M 3G Mobile 64-128Kbps
Microsoft™ Internet-HDTV 128Kbps to 15Mbps
Real™ Internet-HDTV 64Kbps to 8Mbps
Sorenson™ Internet-DVD 128Kbps to 15Mbps
5
Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential
 CIF Formats
Video Format NTSC-based PAL-based
SQCIF 128 × 96
Resolutions (Relative Sizes) QCIF 176 × 120
QCIF+ 176 × 220
176 × 144
176 × 220
CIF 352 × 240 352 × 288
2CIF 704 × 240 704 × 288
4CIF 704 × 480 704 × 576
9CIF 1056 × 720 1056 × 864
16CIF 1408 × 960 1408 × 1152

1080i (1920x1080)
CIF Resolution (352x240) vs. 1080i (1920x1080)
Full HD
PDA size
D1 Resolution (720x480) vs. 1080i (1920x1080)

TV, YouTube, Low-end VoD

720p Resolution (1280x720) vs. 1080i (1920x1080)

HD Ready TV
6
Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential
 Network Infrastructure
Traffic Profiles and Requirements

Voice Video-Conf Data TelePresence

ƒ Smooth ƒ Bursty ƒ Smooth/bursty ƒ Bursty

ƒ Benign ƒ Greedy ƒ Benign/greedy ƒ Drop sensitive
ƒ Drop sensitive ƒ Drop sensitive ƒ Drop insensitive ƒ Delay sensitive
ƒ Delay sensitive ƒ Delay sensitive ƒ Delay insensitive ƒ Jitter sensitive
ƒ UDP priority ƒ UDP priority ƒ TCP retransmits ƒ UDP priority

Bandwidth per Call IP/VC Has the Same Traffic Patterns for Telepresence
Depends on Codec, Requirements as Data Vary Among bandwidth varies
Sampling-Rate, VoIP, but Has Applications based on the
and Layer 2 Media Radically Different Data Classes:
resolutions and has
Traffic Patterns Radically Different
1. Latency ≤ 150 ms Mission-Critical
C Apps
(BW Varies Greatly) Traffic Patterns
2. Jitter ≤ 30 ms Transactional/Interactive
ƒ Latency ≤ 150 ms Apps ƒ Latency* ≤ 200ms
3. Loss ≤ 1%
ƒ Jitter ≤ 30 ms Bulk Data Apps ƒ Jitter ≤ 10 ms
One-Way Requirements
ƒ Loss ≤ 1% Best Effort Apps (Default) ƒ Loss ≤ 0.05%
O W Requirements
One-Way R i t ƒ Band idth (5 Mbps
Bandwidth
per screen @1080P)
One-Way Requirements
*Note: Latency Here Is Referring to Network Latency 7
Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential
 Network Impact for Streaming
Traffic Profiles and Requirements
Surveillance Media Streaming

ƒ Bursty ƒ Bursty
ƒ Drop sensitive ƒ Drop sensitive
ƒ Delay ƒ Delay and
sensitive Jitter
ƒ Jitter sensitive insensitive

1. Streaming with some additional needs 1. Traffic patterns could be engineered

2. Camera feed is approx 1 – 3Mbps (UDP) 2. Uni-cast or, optionally, multi-cast
3. Uni-cast or, optionally, multi-cast 3. Could leverage content networking
4. Storage uses iSCSI (TCP) 4. Total Bandwidth depends on simultaneous
viewings
i i
5. Operator viewing – HTTP
5. Latency. No real constraints could impact
6. Total Bandwidth depends on simultaneous experience (i.e. channel change)
viewings
6. Jitter ≤ 1s (player will leverage buffering)
7. Latency* ≤ 150ms
7. Loss ≤ 0.05% (for HD)
8
8. Jitter ≤ 10 ms
8. Bandwidth (250Kbps to 4M bps)
9. Loss ≤ 0.05%
One-Way Requirements
10. Bandwidth (200K bps to 3.5M bps)
One-Way Requirements 8
Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential
 Cisco Media Application Classes
DiffS
DiffServ Q
QoS
SRRecommendations
d ti (RFC 4594
4594-Based)
B d)
Application Per-Hop Admission Queuing & Application
Class Behavior Control Dropping Examples

VoIP Telephony EF Required Priority Queue (PQ) Cisco IP Phones (G.711, G.729)

Broadcast Video CS5 Required PQ (recommended) Cisco IP Video Surveillance / Cisco Enterprise TV

Realtime Interactive CS4 Required PQ (recommended) Cisco TelePresence

Multimedia Conferencing AF4 Required BW Queue + DSCP WRED Cisco Unified Personal Communicator

Multimedia Streaming AF3 Recommended BW Queue + DSCP WRED Cisco Digital Media System (VoDs)

Network Control CS6 BW Queue EIGRP, OSPF, BGP, HSRP, IKE

Call-Signaling CS3 BW Queue SCCP, SIP, H.323

Ops / Admin / Mgmt (OAM) CS2 BW Queue SNMP, SSH, Syslog

Transactional Data AF2 BW Queue + DSCP WRED Cisco WebEx / MeetingPlace / ERP Apps

Bulk Data AF1 BW Queue + DSCP WRED E-mail, FTP, Backup Apps, Content Distribution

Best Effort DF Default Queue + RED Default Class

Scavenger CS1 Min BW Queue (Deferential) YouTube, iTunes, BitTorent, Xbox Live

9
Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential
 Cisco MRN Campus Design
4-Queue
4 Queue Catalyst 3750 (1P3Q3T) Model Example
Application DSCP
1P3Q3T
Network Control (CS7)
AF1 Q4T2
Internetwork Control CS6 CS1
Queue 4 (5%) Q4T1

Voice EF Default Queue

DF
Broadcast Video CS5 Queue 3 (35%)

Multimedia Conferencing AF4 Q2T3

CS7
Realtime Interactive CS4 CS6
Multimedia Streaming AF3
CS3 2 Q2T2
Queue
Call Signaling CS3
AF4
(30%) Q2T1
Transactional Data AF2 AF3
Network Management CS2 AF2
CS2
Bulk Data AF1
EF
Q1
Scavenger CS1 CS5
Priority
CS4 Queue
Best Effort DF
10
Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential
 What is Medianet?

11
Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential
 Medianet Architecture
Set of Challenges

12
Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential
 Medianet Architecture
Putting
g All the Pieces Together
g
Clients Media Network Services

Media Endpoint Session Control Services

Call Agent(s) Session/Border Controllers Gateways
Media
Content
Codec

User
Interface

Media I/O Access Services Transport Services

Bridging Services Storage Services
Identity Services Packet Delivery
Conferencing Capture/Storage
Confidentiality Quality of Service
Transcoding Content Mgmt
Mobility Services Session Admission
Recording Distribution
Location/Context Optimization

High Availability Network Design

DATA CENTER

Core
Aggregation

Access

Server Farms Server Clusters

Edge

Storage / Tape Farms Core

13
Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential
 Scope of Business Video Systems
Medianet

Cisco Video
TelePresence surveillance
Interactive Desktop Digital
Life-like, IP-based video
signage
in-person video Collaboration surveillance
Desktop video
collaboration Video calling, streaming Networked
WebEx, and video signage
interoperability Video
broadcast to
desktop PCs

14
Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential
 Video Applications and Systems

15
Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential
 Unified Communications
Business

Communicate Share Integrate

Unified MeetingPlace

Video Telephony
Vid T l h &
Unified Personal TelePresence
Communicator WebEx – On-demand Interoperability

Network as the Platform RSVP Media Processing QoS Inter-company

16
Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential
 Video Telephony: Why Is Video Telephony
Different Than Video Conferencing?

Video Telephony
Applications:
• Executive one-on-one
one on one
+ Video Conferencing
Applications:
• Department meetings
• Eventually, most or all “calls” • Knowledge transfer
Characteristics: • Project, business meetings
• Personal tool Characteristics:
• Ad-Hoc conversations • Meeting rooms
• Easy to use and manage • Scheduled
• Video added to phone calls • Difficult to use
• Highly scalable, easy to deploy • Separate system/network
• Cost-effective, preserve existing investments • Limited Scalability
ƒ PBXs ((i.e.,, Cisco Unified CallManager)
g ) • Costly
ƒ Multi-protocol: SCCP, H.323, SIP
ƒ Sophisticated dial plan capabilities, call ƒ Gatekeepers (i.e., Cisco IOS®)
routing, CDRs ƒ H.323 only
ƒ Full digit manipulation
ƒ Limited dial p
plan,, call routing,
g, CDRs
ƒ Telephony
T l h features
f t (hold,
(h ld transfer,
t f
conference, park, call forward) ƒ Limited digit manipulation
ƒ Common bridging, GW and Network ƒ No telephony features
services resources 17
Presentation_ID
Voice/Video mail
© 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential
 Cisco Video Telephony
p y Architecture

CUMPE-VT CUVC
CallManager Ad-hoc Voice/Video MCU
Cluster
H.320 Room
POTS System

PSTN/
ISDN
H.323 Room
Conf DSP
System H.323-H.320
Conf Gateway Conf DSP
MRG=HQ
MRG HQ Conf
IP WAN
SWITCH ROUTER
IOS
MRG=BR
Gatekeeper
ROUTER SWITCH

Cisco 7985 Cisco Sony Tandberg

Video Phone VT Advantage Video Video
E d i t Endpoints
Endpoints E d i t 7985
Cisco 7985, Cisco VT Advantage, Sony, Polycom and Tandberg Video
Video
all run Cisco SCCP and integrate tightly into CallManager Advantage
with the same intuitive feature / functionality of an IP Phone 18
(e.g. hold, transfer,
Presentation_ID
conference, park/pickup,
© 2008 Cisco Systems, Inc. All rights reserved.
hunt groups, etc.)
Cisco Confidential
 SCCP Video Endpoint
p Offerings
g Today
y

Medium
ed u
Group/Room
T- 550
T PCS - 1 T2000 T-1500
T 1500 VSX5000
systems
y
Partners

Small
Group
Partners
T1000 TL-50
50 VSX3000

Personal
CUPC- SIP endpoint
Systems
Cisco Endpoints
19
Presentation_ID 7985G
CUVA© 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential
 Cisco Unified Video Advantage
Video is now Just a Phone Call!

Camera Icon on Phone

Indicates that Video
Capabilities are Enabled

VT Advantage User
Interface Indicates
Camera Icon Used to Lunch
Status of Association
Unified Video Advantage

Video Support available with IP Phone and

IP Communicator 2.1 & Unified Video Advantage 2.1
20
Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential
 Cisco IP Communicator 7.0 + CUVA
1. Turns your PC into an IP phone allowing you to take
your office p
y phone extension with yyou on the road
2. Audio Improvements
Improved adaptive jitter buffer and packet loss concealment, Latency
reduction,
Leverages MS Windows GQoS
Voice quality enhancements
iLBC & G.722 support

3. Enhance Security
Two-way authentication via Unified Communications Manager CAPF
using Locally Significant Certificate (LSC)

4. SIP Softphone
Requires Unified Communications Manager 6.0 for SIP support
Media encryption: Secure Real-Time Transport Protocol (SRTP) for voice
traffic

5. Support for Microsoft Vista

Makes Business Mobility Easy, Enabling Users to Be Anywhere and

Have Same Telephony Capabilities as They Have at Their Desk
21
Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential
 Cisco Unified Personal Communicator 7.0
Video Telephony (Soft Phone Only)

1. Point to Point – Communications Manager 5.1

and above
2. Multi-point ad hoc video conferences
Supported on Personal Communicator 1.2 & Cisco Unified
Communications Manager 6.0 and above MAC with iSight camera

Supports Cisco Unified Video Conferencing 5.x MCU

SCCP Mode
S
Supports M
MeetingPlace
i Pl E
Express VT ffor video
id switching
i hi

3. Supports video resizing

4 Video on the PC (Cisco VT Camera I & II and
4.
other 3rd party cameras)

Windows

Frame
Frame Rate Rate
up toUp
30 to 30 with
FPS FPS,Video
supportFormats
for H263CIF
andand QCIF
H264
22
Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential
 Signaling Protocols
Cisco Unified Communications Manager:
The Universal Protocol Converter
Video Interoperability
Between SCCP, H323,
and SIP

SIP Trunk
SIP
Lineside

SIP
Trunk
Media
MCU
23
Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential
 Cisco Conferencing Solutions

WebEx
On-Demand - SaaS

Cisco Unified
Enterprise MeetingPlace
Scheduled &
reservationless
rich-media conferencing

Cisco Unified
Videoconferencing
and Desktop
Cisco Unified
Mid
Mid-market
k t MeetingPlace
Ad-hoc
voice Express
Cisco Unified Ad-hoc &
Cisco DSPs
MeetingPlace Scheduled & scheduled video
Express reservationless conferencing
Cisco Unified VT voice, video &
Communications web
Manager
Ad-hoc voice,
(Express) video & web conferencing

24
Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential
ERS1

Video Communication System

Video Conferencing Classified into Five Categories
1. Cisco Unified MeetingPlace 7.0
Day to day audio, web and video meetings for large enterprise
Designed on highly scalable hardware
Integrated Outlook scheduling, meeting notifications, Directory Service and more
300 video participant in a conference

2. Cisco Unified MeetingPlace Express 2.0 (CUMPE)

Software based voice, video and web conferencing solution for mid-size organizations Voice
Scheduled & reservationless support

3. Cisco Unified MeetingPlace Express VT 2.0 (CUMPE-VT) Web Video

Ad-hoc conferencing for CUPC and Video Telephony endpoints
No support for scheduled/reservationless conference
IM
4. Cisco Unified Video Conferencing (CUVC)
Scalable, robust hardware-based video platform
Standalone deployment for video
Legacy endpoints support (H323, ISDN,SIP)
Optional software CUVC-M for scheduling and management

5. WebEx
Web collaboration with audio and video for small to large enterprise
Software as a service (SaaS)
On demand
Scalable Network (MediaTone)

25
Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential
Slide 25

ERS1 Updated number of video participants

Eric Strevel, 1/21/2009
 Cisco Unified MeetingPlace 7.0
Fully Integrated Enterprise Video

1. Flash-based
Web conferencing
Dramatically improved user
experience
p
Broad application support

2. Multi-protocol
p solution for
broad video ineroperability
H.323, H.320, SIP, SCCP

3. Reserve video MCU &

endpoints from web interface
Reserved
R d endpoints
d i t automatically
t ti ll
connect at meeting start time
26
Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential
 Cisco Unified MeetingPlace Express 2.0

1. Add video to scheduled, reservationless voice & web meetings

On same server

2. More effective communication … “people hear what they see”

>50%
50% of communication is through body language

1. 6 to 200 concurrent users

2. Simple video capabilities for ease
of use
Voice-activated video switching
SCCP, SIP & H.323 endpoints
H.263 or H.264 (per meeting)
G.711 or G.729a (per user)
Single bit rate (64-768Kbps*,
(64 768Kbps , per meeting)
Single resolution (CIF, per meeting)
* 384 Kbps is the baseline for a video license; using bitrates > 384 Kbps may reduce capacity. See technical training for details.
27
Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential
Cisco Unified MeetingPlace Express VT 2.0
Ad-hoc Conferencing for Unified Communications Manager Video Telephony

1 Ad-hoc
1. Ad hoc, rich
rich-media
media
conferencing
Voice/video/web for CUPC
Voice/video for other CUCM
endpoints (e.g. CUVA, 7985, …)
H 323 SIP,
H.323, SIP SCCP

2. Basic multipoint video switch

3 No scheduled/reservationless
3.
meetings
4. For Midsized Organizations
40 concurrent voice, video &
web users 28
Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential
 Video Telephony with
Unified MeetingPlace Express VT
CUMPE-VT

Video

Video

Answer
Video
Signaling Video
CALL ON
HOLD Conference

Answer
CallManager
29
Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential
 Cisco Unified Personal Communicator
and MeetingPlace Express VT
CUMPE-VT

Video

Video
deo

Web

Video

Web

CallManager
30
Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential
 Cisco Unified Video Conferencing
Portfolio • High
g Definition ((HD)) flexible
capacity up to 1080p
• Unlimited number of
conferences (on prem
Functionality solution)
CUVC 5230 • IIncreased
d capacity
it with
ith CUV-
CUV
Manager (up to 1000 ports)
CUVC 5110 • Single management (Manage
both 35xx & 51xx/52xx MCU)
CUVC 5115
• New video layouts with custom
layout per participant
• No Self See option for each
participant (optional)
CUVC 3545
• New In-meetingg indications
3545 GW 2PRI (overlay banners & icons)
3545 GW 4 Serial • Enhanced Auto-attendant &
CUVC 3515 Video IVR
3522 GW 4BRI • New MCU Admin GUI
3527 GW 2PRI
• New Reports and Real Time
Monitoring
• Enhanced Room Based
Device Management

Entry Medium Large

31
Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential
 CUVC 7.0 Components

CUV-Manager MCU CUV-Desktop

MCS 7835/7845 Services Definition and Config MCS 7835/7845
• Network manager & Reporting • H.239 Data share
• Manageg 3500 and/or 5000 MCUs 3515 Fixed Hardware • HD Desktop Client
• Location Cascading 12, 24 or 48 ports • Chat and annotations
• Call Admission Control • Firewall Traversal
• WinOS / MSDE or SQL database 3545 Modular Chassis
• Breakout sessions
• Internal ECS gatekeeper 24/48 up to 96 ports with multiple EMP
Chassis provides power only • Recording (HD/SD)
• SIP B2B Agent Optional Redundant boards • Optional Load Balancing
• SMTP Email Integration
• Outlook Plug-in / web scheduling • Web Streaming (webcast)
• MCU–voice & control
• Notes scheduling • EMP–video mixing • IBM Sametime Integration
• MOC integration (LCS/OCS) • WebEx
W bE Integration
I t ti
5230 Hardware Appliance • Address book
• Directory Services and SSO ATCA Standard
• Web based Administration New In-meeting Indications • SVC error correction up to 20% pocket loss
• Web Conference Manager New Custom Layouts • Point-To-Point calls
• End point management New Admin GUI
30 HD ports, up to 120 SD ports
• Optional Secondary Server Flexible HD capacity model
32
Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential
 CUVC—M Network Topology

CUVC-M Internal Cisco Unified 3545/3515

Gatekeeper Vid
Videoconferencing
f i MCU

H.323
Note: Internal Gatekeeper
Resides on Same MCS Server
with CUVC-M Gatekeeper “Neighbors”

H.323
Cisco Unified
CallManager
Cisco MCM IOS
Gatekeeper
H.323

SCCP

CUVC-M and MP 7.0 Video Admin Functions Are Similar

33
Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential
 Unified Videoconferencing Desktop
St
Streaming
i Integration
I t ti
1. Uses standard Quicktime web plugin for viewing
in browsers
2. Accessed through CUV Desktop home page
3. Streams entire CUV Desktop experience–audio, video and
data
4
4. Cisco ACNS compliant
Ci li t ffor unicast<->multicast,
i t lti t unicast
i t
stream splitting, etc
CUV Desktop
CUVC-M
Server
Streaming
MCU

Streaming

Streaming
34
Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. CUV Desktop
Cisco Confidential CUV Desktop CUV Desktop
 Meeting Center CUVC Video Integration

1. Display standards-based video in Meeting Center

UI
2. Video Conferencing units’ video displayed in a
WebEx Meeting (16 max)
3. PCs and video devices can participate in the same
meeting
4. Extend video conferencing to remote and external
users
5. WebEx Meeting Center only

CUVC MCU CUVC-Desktop

Firewall

Internet

Live Streams Firewall

Interactive

Partner Organization
w/ Webex
35
Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential
 WebEx Business Suite
Easy and Affordable Online Meetings and a Lot More

Meeting Center Event Center Sales Center Training Center Support Center

Online Meetings Webinars Online Sales Online Training Remote Support

Online Events and Access

Collaboration

Network-Based
Network Based Recording Audio Productivity Tools

36
Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential
 WebEx Business Suite
Video Capabilities
1. Host Controlled
2. Live Web Cam
Single Point
Multipoint

3 Adjustable
3. Adj t bl speeds
d and
d ffeeds
d
4. Playback
Flash 1. Video works in Meeting,
Streaming audio & video
Sales, Event and Training
Center
Webex Recordings
2. Optionally
p y tie in H.323, SIP,
5 Analog video
5. ideo input
inp t into and Telepresence endpoints
webex meeting via CUVC-M plug-in

Meet instantly with Anyone, Anywhere and Show Them

High-Impact Sales Presentations with Video Right From Your Browser
37
Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential
 Video Enhancements

1. Video
Personalize your web meeting
experience
Ensure better control over meeting
Video button easier to find

2. Enhancements
Presenter can lock video
Attendee can pause his own video
Multi-Point Video (MPV) added to
Sales Center, also available in
Meeting Center
MPV Video is the set default for
meetings

38
Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential
 WebEx LiveStream
What Is It?

1. A streaming video/audio solution

2
2. Attendee
A d scalability
l bili to
35,000 participants
3. High quality video/audio
y
synchronized with PowerPoint
4. Branded SKIN with company logo
and colors
5. Choice of desktop snapshot or
PowerPoint content streaming
6. Onsite producer/encoder Simon & Schuster Worldwide Book Launch
7. Event recording http://webexcomm.vo.llnwd.net/o16/ls/philippaod/#

8. Optional Q and A,
registration, polling

Used in Conjunction with the

WebEx Universal Communications Toolkit
39
Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential
 Cisco WebEx Meeting Center on Smart
Phones
1. Integrated audio and web conferencing on
3G or WiFi
Also supports integrated data on WiFi and audio on 2g

2. Attend a scheduled meeting

3. View presentations, applications, desktops
with live annotations, view and chat with
attendees
4. iPhone and Most 3G smart phones
Blackberry 3G (e.g. Bold, Storm EMEA version)
Windows Mobile 66.0
0+ (e.g.
(e g Samsung BlackJack,
BlackJack HTC
Touch, etc.)
Symbian Nokia S60 (e.g. E71, E61i, etc.)

5. OS: Blackberry browser, IE, Opera Mini,

Firefox
6. Available in 10 languages 40
Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential
ERS3

WebEx Network Requirements

Average Video Bandwidth Consumption

Average
g Bandwidth consumption
p per
p attendee for single
g point
p Video

Low Resolution Medium Resolution Medium Resolution

128x96 176x144 352x288
5 Frames Per Second 35 Kbps 45 Kbps 70 Kbps
10 F
Frames P
Per S
Second
d 45 Kb
Kbps 60 Kb
Kbps 110 Kb
Kbps
15 Frames Per Second 60 Kbps 80 Kbps n/a

Average Bandwidth consumption per attendee for Multipoint Video with 4 participants

Low Resolution Medium Resolution Medium Resolution

128x96 176x144 352x288
5 Frames Per Second 60 Kbps 90 Kbps 160 Kbps
10 Frames Per Second 90 Kbps 150 Kbps 280 Kbps
15 Frames Per Second 120 Kbps 180 Kbps 340 Kbps
30 Frames Per Second 180 Kbps 240 Kbps 420 Kbps

41
Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential
Slide 41

ERS3 Replaced max bandwidth slide with this one.

Eric Strevel, 1/21/2009
 TelePresence Systems
Business
Interact Share Collaborate Experience

New
3200

Expert on Demand
3000
Document Camera Multipoint

1000
Health Presence

Presentations I t
Interoperability
bilit
500

Auditorium
New
N New
Intercompany multipoint Satellite
42
Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential
 Cisco TelePresence
The Cisco TelePresence Meeting

What It Is What It Isn’t

43
Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential
 Cisco TelePresence Endpoints
A Complete Portfolio for Every Application

CTS 500 CTS 1000 CTS 1300 CTS 3000 CTS 3200
Personal Unit Two Users Six Participants Six Participants Large Groups

ƒ Single seat ƒ 2 seats ƒ 6 seats ƒ 18 seats

ƒ 6 seats
ƒ General purpose ƒ Purpose-built room ƒ Purpose-built room
ƒ Private office ƒ General p
purpose
p
room rooms ƒ 15 Mb
Mbps att 1080p
1080 ƒ 15 Mb
Mbps att 1080p
1080
ƒ 5 Mbps at 1080p
ƒ 5 Mbps at 1080p ƒ 5 Mbps at 1080p ƒ Spatial wideband ƒ Spatial wideband
ƒ Wideband audio audio audio
ƒ Wideband audio ƒ Wideband audio

Personal Multipurpose Collaboration Group / Team Collaboration

44
Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential
 Cisco TelePresence Codec
(i e Work’s
(i.e. Work s Like Phone)

1. Operates just like a Cisco IP Phone:

Primary
CDP and 802.1Q for VLAN assignment
DHCP and TFTP for configuration
and firmware
SIP for signaling
g g to Cisco
UC Manager
XML for making/terminating scheduled
and ad hoc calls

2
2. Industry leading,
leading extremely low
low-
latency audio/video architecture
Ultra high definition 1080p and 720p video
H.264 encoding/compression
Advanced Audio Coding–Low Delay (AAC-LD
)
G-711 (fourth Audio Channel)
CIF resolution for Interop

45
Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential
 Cisco TelePresence Network Requirements
Why Is TelePresence so Sensitive?

Cisco TelePresence Codecs Use 1080p30 Resolution

1920 Lines of Vertical Resolution (Widescreen Aspect Ratio is 16:9)

olution

1080 x 1920 lines =

2 073 600 Pixels per Frame

2,073,600
orizontal Reso

x 3 Colors per Pixel

x 1 Byte (8 bits) per Color

1080 lines of Ho

x 30 Frames per Second

= 1,492,992,000 bps

or 1.4
1 4 Gbps Uncompressed

Cisco TelePresence Codecs Transmit 3-53 5 Mbps per 1080p Screen,

Screen
Which Represents over 99% Compression
Therefore Packet Loss Is Proportionally Magnified in Overall Video Quality
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Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential
 Cisco TelePresence Solution
Company/Partner
Components X
CTS-3000/3200
CTS 3000/3200

Cisco Unified Cisco TelePresence Manager Cisco TelePresence Multipoint Switch Cisco Unified Videoconferencing
Communications Manager
Company/Partner
•Cisco Unified Communication Manager •Calendar Integration – Exchange/Lotus •Cisco TelePresence Multoipoint Switch •Cisco Unified
Y VideoConferencing
•CTS Endpoints register to CUCM •Web Scheduling • 48 Segments or •Video and Audio Multipoint Conferencing Unit
•CTS Endpoints are SIP “phones” •Management of CTS environment •16 3-screen rooms •Audio/Video Transoding and Transrating
Service CTS-500
•Call Control
Control, Call Signaling •Reports •TelePresence “Conferencing”
Conferencing point •Does
Does Video Mixing
Pro ider
Provider
•CTS Registration •Resource Allocation
TelePresence •Interoperability point for H.323, H.320, SCCP & SIP •Traditional Video Conferencing “conferencing” bridge
•Dial Plan and Corp Dial Plan Integration •One Button to Push Meetings
B2B Networkon IP Phone with CUVC •Interoperability point for TelePresence endpoints
•Call Admission Control •Monitoring of CTS Rooms •Segment/Site/VIP/Lecture/Annouce •H.320, H.323, SIP & SCCP Video
Company/Partner
•QoS marking – AF41 •System-level information •Does Video Switching •3545, 3515-12 & 3515-24
Z
•Preserves the video experience CTS-1000

Interoperability
CUCM CTS-Man CTMS Link CUVC
Cisco 7985
Video Phone

TelePresence
Multipoint H.323, H.320, SIP,
SCCP, MOC,
Samtetime

H.323, H.320,
SCCP
Tandberg g
Sony
TelePresence Polycom
Point to Point

CTS 3000/
CTS-3000/ CTS
CTS-
3200 CTS-500 CTS-1000/ CTS-3000/3200
500/1000/
1300
CUVC and CUPC
1300
TelePresence Point to Point
Sametime MOC 07
TelePresence Multipoint v7/8
47
rd Party VC Protocols
Presentation_ID Traditional/3
© 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential
 Cisco TelePresence Solution
Company/Partner
Components X
CTS-3000/3200
CTS 3000/3200

Company/Partner
Y

Service CTS-500
Provider
Pro ider
TelePresence
B2B Network
Company/Partner
Z
CTS-1000

Interoperability
CUCM CTS-Man CTMS Link CUVC
Cisco 7985
Video Phone

TelePresence
Multipoint H.323, H.320, SIP,
SCCP, MOC,
Samtetime

H.323, H.320,
SCCP
Tandberg g
Sony
TelePresence Polycom
Point to Point

CTS-3000/ CTS
CTS-
3200 CTS-500 CTS-1000/ CTS-3000/3200
500/1000/ 1300
CUVC and CUPC
1300
TelePresence Point to Point
Sametime MOC 07
TelePresence Multipoint v7/8
48
rd Party VC Protocols
Presentation_ID Traditional/3
© 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential
 Cisco TelePresence Multipoint Switch
Interoperability
p y Users Experience
p
This picture was taken with a cheap digital camera in a lab environment and is not meant to accurately reflect the quality of the TelePresence experience

1920

704

1080 576

CIF video received from CUVC is scaled to 4CIF resolution

by the CTS codec and then displayed on TelePresence 65”
1080p display surrounded by black borders
49
Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential
 Cisco TelePresence Traffic Characteristics
Max Bandwidth p
per Second

50
Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential
 Cisco TelePresence Traffic Characteristics
Latency,
y, Jitter and Loss Targets
g and Thresholds

Service
CE PE Provider PE CE

Campus Branch

Codec Campus CE-PE PE-PE PE-CE Codec

Serialization,
S i li ti P li i
Policing, Serialization,
Encoding, De-Jitter Buffer,
Queuing, Shaping Queuing, Queuing, Queuing,
Packetization Shaping Decoding
Shaping Propagation
SLAs Only Relate to Network Flight Time
Codec Codec

Threshold 1 Threshold 2
Metric Target Threshold 1 Threshold 2
Action Action

Latency 150 ms 250 ms 400ms Warn None

Jitter 50 ms 125 ms 165 ms None None

Reduce Quality,
Loss 0.05% 1% 10% Warn
Drop Call 51
Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential
 Don’t Let Good Technology be Hampered
byCisco TelePresence Room Requirements
Bad Implementation
Room Components to Consider
ction

ƒ Evaluate existing flat surfaces in room

Sound reflec

•Walls •Ceiling Tiles •Flooring •Window

glass
S mission

ƒ Block outside noise permeating room

Sound transm

•Doorway seal •Build wall

beyond ceiling
line
Furniture
Sound difffusion

ƒ Diffuse reverberation by introducing decorative

elements

•Furniture •Wall •Décor Accents

Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential
Hangings 52
 Digital Media Suite
Business

Create Manage Access

Media Encoder 1100

Displays
Media Experience
Engine
Desktop
Media Encoder 2200 Video

Enterprise
p TV

SA D9032 Encoder Media & Signage Mgr Signage Media Player

Distribute
Content
Distribution
Media Delivery WAE Appliance ISR-NM
Manager (CDM)
Engines (WAE) 53
Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential
 DMS: Extensive Product Portfolio!

Digital Media Manager

Digital Media For Show and Share,
Encoder 1000 Digital Signs & Cast,
Media Designer
For Desktop Video
Show and Share
Video For Desktop

Digital Media
Encoder 2000
Cisco Displays for Cast
For Desktop Video Touch Screen Menus

Media
M di Experience
E i Digital Media Players
SA Encoders Engine
For Digital Signage & For Any Media to
Enterprise TV Any Device DMP 4400G
Media Delivery Networks (Cisco ACNS)
Content Media Delivery
Distribution Engines
54
Presentation_ID
Manager (CDM)
© 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential WAE Appliance ISR-NM (WAE)
 Cisco Digital Signs
1. Promote, upsell and cross-sell products and services directly to customers in the
store
2. Enhance customer experience and deliver entertaining information to customers
to reduce perceived wait time
3. Broadcast real-time executive and internal communications
4. Offer cost effective, flexible training options when computers are not available
5. Share up-to-date schedules, news and emergency messaging right where
people need it most

55
Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential
 Cisco Show and Share
1. Create, manage and access video over the Web
2. Capture and digitize digital media
3. Browse,, search,, and view training
g VoDs or live executive communication Webcasts
over the network through the video portal—anywhere, anytime
4. Deliver executive and internal communications to employees and external
marketing to customers
5
5. Provide cost effective training that’s
that s accessible at any time

56
Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential
 Cisco Cast
ƒ Deliver on-demand video and broadcast TV channels over an IP network
ƒ Customize lineups and create content libraries
ƒ Search the interactive on-screen menus and program guides with the remote
control, Cisco IP phone or mobile devices
ƒ Enhance customer experience and provide product/service information on demand
ƒ Offer
Off costt effective,
ff ti flexible
fl ibl ttraining
i i options
ti when
h computers
t are nott available
il bl

57
Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential
 Cisco Show and Share
ƒ Web 2.0 Collaborative features including
Commenting
Ratings
Tagging
ƒ User-generated content authoring
(creation/recording)
ƒ Optional Publishing Approvals
ƒ Transcription capability
ƒ Content editing
ƒ Multi-level usage reporting
ƒ Multi-language
g g support
pp
ƒ Content subscription via RSS
ƒ Advanced search
ƒ Live Webcasting
ƒ Cisco TelePresence recording playback
58
Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential
 MXE Interoperability Network Diagram
CISCO
TELEPRESENCE Cisco
Call Manager 7.0 H.323 POLYCOM
H.323 Gatekeeper TANDBERG
SIP H.323
Signaling Trunk Signaling

TelePresence
CTMS
H.323
Trunk

SIP
Site 3 Trunk
Site 2

Site 1

RTP Transport
H.264, H.263
H.263+/++
/ Video
RTP Transport
T t
Up to 720p resolution
H.264 CABAC Video
Up to 1080p resolution Cisco Media G.7x/AAC Wideband &
Experience Engine Narrowband Audio
AAC Wideband Audio

TelePresence Schedule “Push”

CTS-Manager
g Resource
Ad hoc calls can be direct
direct-dialed
dialed
Management 1 endpoint to endpoint

Static conferences can be

2 configured on CTMS

Schedule a meeting Integration with CTS-Man will allow

3 OBTP from a CTS endpoint
One button to push
Meeting join
59
Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential
 Cisco Media Processing
g Strategy
gy
Phase 1 Phase 2
Phase 3
MXE 3000 MXE 3500 & 5600

Extensive Media Interactive, Real Time Scalable, Optimized

Adaptation ƒ Ultra low latency, Media Intelligence
modular, highly scalable ƒ Advanced media
ƒ Media adaptation and platform with open API processing
customization for stored
media content ƒ Speech to Text, Live ƒ Distributed, large scale
transcoding medianets
ƒ Automated workflow with
Flip integration ƒ First application enabled ƒ Extended Cisco and 3rd
is TelePresence interop party application
ƒ DMS integration integration

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Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential
 Digital Media Suite: Across the Network
Media Media Media Delivery Media
Capture/Creation Management and Distribution Access
Content Author Multicast-Enabled
Multicast Enabled Cisco Video Portal
Cisco Digital Media
Encoders for Desktop Video WAN: Satellite

Corporate Offices,
At-Home Desktop Users

Cisco Digital Media Players

Third-Party Content Provider/ Cisco
Creative Agency NM VSAT for
NM-VSAT
the ISR

Cisco Digital Media On-Premise,

Manager Remote Location
Located at headquarters Cisco
Ci
or the data center Unicast or WAEs Cisco Enterprise TV
Multicast WAN

Scientific-Atlanta Encoders Caching/Pre-

for Digital Signage and Positioning, On-Premise,
Enterprise TV Network Administrator Live Streaming Remote Location
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Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential
 Q&A

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Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential
 Useful Links
1. Video Tool Kit
http://www.cisco.com/en/US/products/sw/voicesw/ps5475/index.html
http://www.cisco.com/en/US/products/sw/voicesw/ps5662/index.html

2. Video Conferencing
http://www.cisco.com/en/US/products/hw/video/ps1870/index.html
http://www.cisco.com/en/US/products/ps7283/index.html
http://www.cisco.com/en/US/products/ps7260/index.html

3. TelePresence
http://www.cisco.com/en/US/products/ps7060/index.html

4. Digital Media Management

http://www.cisco.com/en/US/netsol/ns620/networking_solutions_package.html

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Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential
 Cisco Networkers
25-28. januar 2010.
Barselona
R i t jt se
Registrujte

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 65
Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential