1. 2.

INTRODUCING The Haryana Dairy Development Cooperative

Federation Ltd. (HDDCF) is engaged in procurement and processing of
milk and manufacturing of milk products under the famous market brand
"Vita". A range of Vita Products is including Pasteurized Full Cream
Milk, Standard Milk, Toned Milk, Double Toned Milk in pouches Ghee,
Table Butter Paneer,, Sweetened Flavored Milk, Mithi lassi, Namkeen
lassi, Chhach, Dahi, Kheer, Milk Cake, Kaju Pinni, Ice Cream, etc.
2. 3. OBJECTIVES OF THE COMPANY – A readymade market to milk
producers at their doorstep – To give remunerative prices to the milk
producers for milk. – To collect and transport milk efficiently to chilling
centers / milk plants. – To process milk and convert the same into milk
& milk products. – To make good quality milk & milk products available
to the consumers at reasonable price. – To purchase / erect buildings,
plant & machinery etc. to carry out the business and advise / assist the
milk unions in such matters. – To procure milk by forming village level
milk cooperative societies or through dairy farms. – To arrange
transportation of milk from village cooperative societies to bulk milk
coolers / chilling centres and further to milk plants. – To process milk at
milk plant level and convert the same into milk products and arrange for
the storage. – To sell milk & milk products to public through milk booths
, distributors, retailers & societies – To provide ghee, cattle feed,
mineral mixture & seeds etc. to village level milk cooperative societies
for further sale to producer members. – To provide training (by
outsourcing) to staff & milk producers for business operation –
Marketing Network
3. 4. FUNCTION Vita products are manufactured from milk procured from
Village Level Dairy Cooperative Societies and processed at our own
Milk Plants which are ISO and HACCP certified. Vita milk products are
known for their quality and good taste not only in Haryana but entire
Northern Region. The sale of Vita products also contributes to the
economic upliftment and welfare of farmers of Haryana who provide us
milk through the village level milk cooperative societies.
4. 5. Dairy Cooperatives in Haryana works as per the following three tier
system
5. 6. The village level societies collect milk from milk producers and sell it
to Milk Union. Earlier Milk Unions were selling milk to the plants run by
the Federation. Since 1-4-92 the Federation has leased out the Plants
to the Milk Unions. So now Milk Unions process the milk and convert the
same into products at Milk Plants taken on lease by them from
Federation. The sale of Milk and Milk products is undertaken by milk
unions through distributors, milk booths & Dairy Cooperatives in
 Haryana functioning on three tier system Societies at village level: Milk
producers in a village join together to form village Dairy Cooperatives
Societies. The society is managed by the producers themselves Milk
Unions at District level: The Milk Cooperative Societies of one or more
district come together to form Milk Unions. These are managed by the
representatives of milk producers elected from amongst the chairman of
Coop. societies. At present, there are six. State Dairy Federation: Milk
Unions combine to form Dairy Federationretailers.
6. 7. No. Milk Plants Year of establishment Products Registered Capacity
(LLPD) 1. Jind 1970-71 Liquid Milk, Ghee, Powder, Paneer, Dahi, Lassi,
Kaju Pinni Jaljeera, Mango Drink. 1.50 2. Ambala 1973-74 Liquid Milk,
Ghee ,Paneer , Dahi, Lassi, Sterilized Flavored Milk, Kheer, Milk Cake,
Ice Cream. 1.40 3. Rohtak 1976-77 Liquid Milk, Ghee, Paneer, Dahl,
Lassi ,Table Butter. 1.00 4. Ballabgarh 1979-80 Liquid Milk, Ghee,
Paneer, Dahi, Lassi. 1.25 5. Sirsa 1996-97 Liquid Milk, Ghee, Powder,
Paneer,Dahi, Lassi, Kaju Pinni. 1.10 6. Kurukshetra 2013-2014 Liquid
Milk 0.20 Total 6..45
7. 8. SIRSA DISTRICT COOPERATIVE MILK PRODUCER UNION
LTD.(SIRSA) The Sirsa District Cooperative Milk Producer Union Ltd
Sirsa a cooperative organization is situated at a distance of 5 km from
the city near village Begu. This organization registered on 11.01.1978
vides Registration No. 711 getting affiliation with The Haryana Dairy
Development Cooperative Federation Ltd, Panchkula. This Plant has
also got registration from Govt. of India with under FSSAI vide
Registration No. 10012064000137 Dated 27.08.2012. This Plant
manufactures Ghee, Milk powder, Pouch milk, Dahi, Lassi and Kajju
Pinni. Quality of Ghee has been approved as special Grade by Ag-Mark
Milk Powder approved as Extra Grade (Part II), IS-13334(Part II)
8. 9. Quality - VITA the Hallmark of Quality As part of stringent quality
measures, milk required for processing VITA products is procured from
Dairy Cooperative Societies only. It is ensured that the milk is
transported to chilling centers and plants in clean and sterilized milk
cans as quickly as possible. All quality measures as per Standard of
Bureau of Indian Standards/Agmark are being applied before the
products are marketed. Well-equipped laboratories are functioning in
the chilling centers and milk plants to maintain ideal quality standards.
VITA is the endorsement of quality, a commendation they are Proud of.
9. 10. Vision & Mission Vision- Provide quality dairy products like Ghee,
Powder, Paneer, Dahi, Lassi, Packed Milk, Kajju Pinni to consumers at
affordable prices while ensuring fair returns to the producers. Purchase,
pool, process, manufacture, distribute and market commodities of the
 members and other without affecting the interest of the members.
Mission– Milk Plant Sirsa to the cooperative movement in Haryana. With
determination& pride we will continue to serve our farmers, rural India &
our consumers. Our values reflect our identity and quality of services
which are conducive to the economic & socio economic and marketing
of commodities.
10. 11. VITA PACKED MILK It is used by the consumers as a
nourishing health drink, whitener for tea, coffee & for making of curd &
sweets. It is consumed by general public including high risk group with
or without further processing except those who have been medically
advised otherwise for not consuming in case of lactose intolerance and
allergen. It is intended for both retail &food service & should be stored
below 5º C continuously.
11. 12. Nutritional Information per 100 ml Energy 89 kcal Protein
3.3gm Carbohydrates 5.1gm Sugar 0.0gm Fat 6.2gm Calcium 150mg A.
FULL CREAM MILK ( In 500 ml. pouch) Minimum Milk Fat : 6.0%
Minimum Milk SNF : 9.00%
12. 13. Nutritional Information per 100 ml Energy 37 kcal Protein
3.1gm Carbohydrates 4.8gm Sugar 0.0gm Fat 4.6gm Calcium 142mg B.
STANDARD MILK (In 500 ml. pouch) Minimum Milk Fat : 4.5%
Minimum Milk SNF : 8.50%
13. 14. Nutritional Information per 100 ml Energy 48 kcal Protein
3.3gm Carbohydrates 5.1gm Sugar 00gm Fat 1.6gm Calcium 150mg C.
DOUBLE TONED MILK ( In one liter & 500 ml. pouch) Minimum Milk
Fat : 1.5% Minimum Milk SNF : 9.00%
14. 15. VITA DAHI
15. 16. Nutritional Information per 100 gm Energy 66 kcal Fat 3.0gm
Protein 3.5gm Carbohydrates 5.0gm Sugar 0.0gm Calcium 125mg I 200
GM cup II 400GM cup Made from Pasteurized Toned Milk Dahi is used
as such & as an ingredient for other food preparations. It is consumed
by general public & also by high risk population including infants,
elderly, & immuno-compromised group. It is prepared from milk which is
an allergen and hence not intended for persons allergic to milk and milk
products. It is intended for both retail and food service and should be
stored under refrigeration below 5ºC continuously.
16. 17. Nutritional Information per 100 gm Energy 125 kcal Fat
23.0gm Protein 18.0gm Carbohydrates 3.0gm Minerals 0.9gm VITA
PANEER I. 200 gm pack II. 1000 gm pack Vita Paneer is made from
fresh milk and retains all its freshness, nutrition and flavor by using the
most advanced techniques' Paneer is natural and hygienic and contains
no preservatives or additives. Paneer can be eaten raw, fried or cooked
 before consumption. It can be consumed by general public except those
who are suffering from lactose intolerance and allergic to milk and milk
product. It is available for both retail and food services. It is held under
refrigeration till consumption.
17. 18. Nutritional Information per 100 gm Energy 898 kcal Protein Nil
Carbohydrate Nil Fat 99.7gm Cholesterol 275mg-325mg Sugar Nil Fiber
Nil Saturated fatty acids 58gm Mono unsaturated fatty acids 28gm Poly
unsaturated fatty acids 2gm Trans fatty acids 5gm Vitamin A 2000-
3500ú Minerals 0gm VITA GHEE i FIFTEEN LITER TIN( Buffalo milk
Ghee & cow milk Ghee) ii FIVE LITER TIN iii TWO LITER TIN iv ONE
LITER TIN v ONE LITER POLY PACK vi ONE LITER MONO PACK
(Buffalo milk Ghee &cow milk Ghee) vii HALF LITER POLY JAR
18. 19. 1. It is used by the consumers as a nourishing health food. It
is used to make sweets & as cuisine. 2. It is consumed by general
public excluding high risk group who are medically advised. Ghee is
made from milk which is allergen & used as an ingredient by general
public for making other food preparations & not intended for persons
allergic to milk & milk products. It is intended for both retail & food
service & is self stable.
19. 20. PROCESS OF VITA GHEE
20. 21. Nutritional Information per 100 gm Calories 514 kcal Total
Carbohydrates 62.14gm Fat 28.5gm Total Sugar 39.33gm Total Dietary
Fiber 8.72gm Cholesterol 55.99mg Saturated fatty acids 19.31mg Poly
Unsaturated fatty acids 1.10mg Mono Unsaturated fatty acids 8.13mg
Trans fatty acids 0.32mg VITA KAJU PINI a. 900GM Box b. 450GM Box
Kaju Pinni is eaten as sweet and ready to eat. It can be eaten by
general public it is made from ingredients of milk products, nuts, and
sugar. It is available for retail and has self stability of 45 days from the
dated of manufacture.
21. 22. VITA KAJU PINNI
22. 23. Nutritional Information per 100 gm Energy 30 kcal Fat 1.8gm
Protein 1.2gm Carbohydrates 1.9gm Sugar 0.0gm Calcium 50mg VITA
SALTED LASSI Milk solids, Common salt and Spices I. 200 ML pouch
II. 500ML pouch Salted Lassi is in liquid form and it is ready to drink and
ready for preparation for some other food items. All general public can
be used salted Lassi, self life of this product is stable up-to 5 days form
the dated of manufacturing when stored below 8*c. Salted Lassi is
packed in 200ml and 500ml of Poly film in cold storage below 8*c and it
to be served chilled for better taste. Salted Lassi intended for retail
service and it should be stored in refer grater for better taste and quality
23. 24. NUTRITION INFORMATION (PER 100gm) ENERGY 357Kcal
PROTEIN 35gm TOTAL CARBOHYDRATE 52gm TOTAL FAT 1.0gm
SATURATED FATTY ACIDS 0.5gm CHOLESTEROL 0.018gm
SODIUM 549gm CALCIUM 1200gm ADDED SUGAR NIL SKIM MILK
POWDER I. ONE KG. POLY PACK II. 25 KGs. PACK Skim Milk Powder
is a dehydrated product ready to use, used as an ingredient to
manufacture other food items or may be reconstituted to make milk. The
product is used by general public and is meant for retail or food services
in pack size of 1 Kg laminated pouches and stored in cool, dry and
hygienic place at room temperature. Not significant source of Dietary
fiber, Vitamin C, and Iron.
24. 25. Particular PRICES Liquid Milk w.e.f. 12.08.15 FCM Retail
Price 48.00 SM 40.00 DTM 36.00 Ghee w.e.f. 30.04.14 1/2 ltr Pet Jar
Retail Price 197.50 1 ltr Poly Pack 391.00 1 Ltr Mono Pack 393.00 1 Ltr
Mono Pack (Cow) 403.00 1 Ltr Tin Pack 397.00 2 Ltr Tin Pack 793.00 5
Ltr Tin Pack 1975.00 15 Ltr Tin Pack 5861.00 15 Ltr Tin Pack (Cow)
6011.00 Paneer w.e.f. 07.05.14 200 gm pkts Retail Price 50.00 1 Kg
pkts 245.00 Dahi w.e.f. 100 gm cup Retail Price − 200 gm cup 15.00
400 gm cup 26.00 250 gm pkt − Lassi Salted/Plain w.e.f. 07.05.14 200
ml pkts Retail Price 7.00 250 ml pkts − 500 ml pkts 14.00 1000 ml pkts
(Plain) − Kaju Pinni/Plain Pinni w.e.f. 23.09.14 150 gm pkts 50.00 450
gm pkts Retail Price 145.00
25. 26. THANKYOU