Академический Документы
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Vision
It is our vision to be the leading ICT service provider in the region by achieving
customers’ satisfaction and maximizing shareholders’ value.
Mission
Core Values
In achieving our mission and making our vision a reality, we will practice the values of
professional integrity, customer satisfaction, team work and company loyalty.
L.G
The LG Corp (Korean: LG 법인) is South Korea's second largest conglomerate that
produces electronics, chemicals, and telecommunications products and operates
subsidiaries like LG Electronics, LG Display, LG Telecom and LG Chem in over 80
countries.
LG Corp founder Koo In-Hwoi established Lak-Hui Chemical Industrial Corp. in 1947.[3]
In 1952, Lak-Hui (pronounced "Lucky", currently LG Chem) became the first Korean
company to enter the plastics industry. As the company expanded its plastics business, it
established GoldStar Co., Ltd., (currently LG Electronics Inc.) in 1958.
Mission Statement
LG Electronics set its mid- and long-term vision anew to rank among the top 3
electronics, information, and telecommunication firms in the world by 2010.
As such, we embrace the philosophy of "Great Company, Great People," whereby only
great people can create a great company, and pursue two growth strategies involving "fast
innovation" and "fast growth." Likewise, we seek to secure three core capabilities:
product leadership, market leadership, and people-centered leadership
LGE's mission statement explains that its goal is to become a top innovative electronics
company in the world. It takes pride in its company and employees and believes that this
is what will make it into one of the most innovative companies of the 21st century.
OBJECTIVE
LGE's operates under the product concept of marketing management. From 52" Plasma
Flat Panel televisions to thin, sleek mobile phones that also store and play music, LGE is
a company that is devoted to "fast innovation and fast growth" (LG Electronics Vision).
It has focused on "developing new products in winning and key businesses, and securing
technology leadership." It provides high quality and constantly updated products to
further ensure its success as a top electronics manufacturer. Its research and development
efforts are specifically concentrated in the area of technological capabilities and
developing new growth products (LG Electronics Technology Strategy). As a worldwide
corporation, LGE strives to "make its customers happy through its innovative digital
products and services and in doing so operate under the product concept"