Commercial Interior Design - Nov 2011 - E-BOX PDF

An ITP Business Publication November Vol.
7 Issue 11
Flavour of the month Suits you sir!

IRAQI ARCHITECTURE INSPIRES SHED DESIGNS FLAGSHIP TAILORS
PDL INTERIORS RESTAURANT SHOP SPENCER HART IN LONDON
Midnight cowboy Naples goes retro

CONCEPTUALISE OPENS GAUCHO KARIM RASHID CREATES FIRST
IN A T YPICAL ARGENTINIAN ST YLE PSYCHEDELIC METRO STATION
BLUE
CRUSH
GAJ CELEBRATES WINNING CID
DESIGN FIRM OF THE YEAR 2011
CID AWARDS 2011 THE WINNERS REVEALED INSIDE

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CONTENTS
November 2011
VOLUME 7 ISSUE 11
06 DESIGN UPDATE
28 INDEX STUDENT
CHALLENGE
30 PROFILE
Find out more about Herman
Miller and its latest news.
32 COMMERCIAL INTERIOR
DESIGN AWARDS 2011 32 57 64
A look at the winners this year.
57 DESIGNER Q&A
CID speaks to Firoz Sainudeen,
winner of Young Interior Designer
of the Year at the CID awards.
64 FEATURE
GAJ, winner of the CID award for
Interior Design Firm of the Year,
under the spotlight.
72 CASE STUDY
An Iraqi restaurant in Dubai gets
a modern touch by PDL Interiors.
80 CASE STUDY
Shed designs a Savile Row tailors
store in London’s Mayfair.
89 FEATURE
Karim Rashid’s work on a subway
station in Naples, Italy.
93 FEATURE
A look at various bathroom
projects in the Middle East.
98 OFFICE SUPPLIERS YOU

SHOULD KNOW
105 PRODUCTS
118 CONTRACTS
120 OPINION
Ana Seixas speaks about
sustainability in flooring.
80
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Until next year

Editorial Director David Ingham
EDITORIAL
Senior Group Editor Stuart Matthews
Editor Jenny Eagle
Tel: +971 4 444 3363 email: jenny.eagle@itp.com
Reporter Devina Divecha
A
Tel: +971 4 444 3502 email: devina.divecha@itp.com
big thankyou to everyone who attended this ADVERTISING
year’s CID Awards. It was a fantastic night and Sales Director, Construction Group Yazan Rahman
Tel: +971 4 444 3351 email: yazan.rahman@itp.com
I got some great feedback about the magazine Sales Manager Leigh Roche
Tel: +971 4 444 3679 email: leigh.roche@itp.com
as well as getting to know all of you on a more Business Development Manager, Saudi Arabia
Rabih Naderi
personal level. I didn’t get the chance to make a speech Tel: +966 1 2068697 email: rabih.naderi@itp.com
on the night itself so a few people I’d like to mention are; STUDIO
Ben Corrigan, principal, Bluehaus Group, whose wife gave Group Art Editor Daniel Prescott
birth to their second child, Arthur, literally a few days be- PHOTOGRAPHY
fore the awards and a warm welcome to Patrick LeLarge, Chief Photographer Jovana Obradovic
Senior Photographers Isidora Bojovic, Efraim Evidor
who has joined Blanchard, as design director. Staff Photographers Lester Ali, George Dipin, Juliet Dunne,
Murrindie Frew, Lyubov Galushko, Verko Ignjatovic,Shruti Jagdeesh,
I’d also like to thank Metteo Pellegrini, general manager, Finasi. He and Stanislav Kuzmin, Mosh Lafuente, Ruel Pableo, Rajesh Raghav
three of his colleagues managed to make it to the CID Awards despite being PRODUCTION & DISTRIBUTION
involved in a car crash on Sheikh Zayed Road. Fortunately no-one was injured but Group Production & Distribution Director Kyle Smith
Deputy Production Manager Matthew Grant
I had to present the award for Middle East Interior Design of the Year: Residential Production Coordinator Nelly Pereira
Managing Picture Editor Patrick Littlejohn
on their behalf. Thanks also to Shahriar and Mansour Khodjasteh, Al Aqili, for Distribution Manager Karima Ashwell
Distribution Executive Nada Al Alami
sponsoring the awards j ve years in a row, Lalique for providing gifts to each of
the winners and congratulations to Chris Service, contracts manager, Highgate CIRCULATION
Head of Circulation & Database Gaurav Gulati
Interiors, who won a BeoSound 8 sound system from Bang & Olufsen.
MARKETING
The evening was the highlight of a great week for the CID team, having
Head of Marketing Daniel Fewtrell
completed our jrst set of magazines, the Inspiration Daily for the interior design Marketing Manager Annie Chinoy
tradeshow Index, from October 22-25, at DWTC. ITP DIGITAL
I also attended some of the APID events, including the launch of the No- Director Peter Conmy
Internet Applications Manager Mohammed Affan
mad chandelier by Beau McClellan and a live urban art wall by Amartey Golding Web Designer Meghna Rao
hosted by Karen Hay, founder, Stickman, at The Pavilion, Downtown Dubai. ITP GROUP
Of course, the CID Awards wouldn’t exist without the support of all our Chairman Andrew Neil
Managing Director Robert Serafin
sponsors and contributors to the magazine, not forgetting all the people who Finance Director Toby Jay Spencer-Davies
Board of Directors K M Jamieson, Mike Bayman,
work behind the scenes at ITP and my colleague, Devina Divecha, who tweeted Walid Akawi, Neil Davies, Rob Corder, Mary Serafin
live from the event on her iPad. Watch out for our next big event which will be the Circulation Customer Service Tel: +971 4 444 3000
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Objects of Desire Volume II launch early next year. Please contact itpimages@itp.com for further details or visit
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DESIGN UPDATE
Turning Japanese
BARE GLOBAL GROUP CELEBRATES TOK YO-BASED AGE PARTNERSHIP
UAE: Dubai design and develop- Coupled with our own design and Dubai, Ministry of Sound, Egypt are looking to utilise all of this
ment company, Bare Global Group, management expertise, and our and EQ2 Edutainment Complex, where necessary for the right cli-
has partnered with Tokyo interior knowledge of the Middle East, Abu Dhabi. ent and project,” added Duke.
design company, AGE, on a Middle we’re sure this is going to be a AGE is recognised as being one Talking about challenges in in-
East and India joint venture. powerful and creative relation- of Japan’s pre-eminent interior terior design, Duke said the global
AGE will bring interior design ship,” said Simon Duke, executive design jrms. Founder and leader, recession affected everyone.
experience and creativity to the director, Bare Global. Ichiro Sato, is the former chief “I have 15 years experience in
partnership, whilst Bare Global Bare Global specialises in designer for world-famous Super the Middle East, Bare Global has
will bring management expertise, providing design and project man- Potato design jrm, and well known a history that precedes it in North
including project coordination, agement services to the hospitality for his designs in Japan. America before we came here. It
documentation and production and entertainment sectors. “We value the inkuence that would be unrealistic to say there
control processes and knowledge Projects in the Middle East include; Japanese design holds across the are no challenges in this industry,”
of the Middle East region. Cipriani dining and entertainment world. It holds a mysticism and he said. “Recessions hit different
“This is an exciting partnership. complex, Yas Island, Abu Dhabi, depth that is hard to explain, but continents in different ways. We
AGE Co. Ltd has an established Hed Kandi beach club, Egypt, you certainly sense and feel it have never thought of expanding
reputation for being one of the Honyaki Japanese restaurant, Souk when you see and experience it. to jght a recession but we base
leading interior design specialists Madinat Jumeirah, Dubai, Meydan AGE brings exceptional attention ourselves in Dubai as this is a cen-
in the hospitality industry. golf clubhouse and sports bar, and detail to all of its designs. We tral hub for geographical growth.”
6 NOVEMBER 2011 | Commercial Interior Design www.designmena.com

DESIGN UPDATE
Desert Cowboy
ARGENTINE RESTAURANT RETAINS ITS SIGNATURE DESIGN MIXED WITH A LOCAL FLAVOUR
UAE: London’s award-winning space, with room for 100 guests on the same, with the black and white inspiration from the architecture in
restaurant, Gaucho, will open its its private terrace that overlooks colour palette, along with the cow- the region using it in the interiors.
second Middle Eastern outlet after Emirates Towers with big windows. hide, and colonial elements from “We pushed the boundaries of
Beirut, at the Dubai International A glass staircase will link a nine- Argentina still making an appear- architecture to rekect the rest of
Financial Centre (DIFC) this month. metre koating bridge between the ance. However, they have used Dubai. For example, we created
The interiors follow the trade- 18-metre long white marble bar elements of Dubai in the design what we think is one of the longest
mark style created by Conceptual- (which took a year to create) and as well, without any constraints bars in the region, because we
ise, a London-based design team the multi-level dining areas, with imposed on them. have the space to do it,” he said.
headed by Patsy Godik and Grant eight-metre-high koor-to-ceiling “We have gone to town with White added while the design
White. It has been working with walls of multi-faceted glass. It also everything that Dubai offers in of the restaurant stays true to the
Gaucho for 10 years and was hired features a 12-seat private dining terms of its scale. I think the design brand, Conceptualise has given it a
to take the brand from its original room and an eight-seat wine room. is modern, innovative and opulent, much more Middle Eastern feeling
concept to what it is today. “Gaucho is a lifestyle rather and made sure it has a wow-factor. than its other outlets in Europe.
The Dubai outlet will feature than a restaurant — it offers an We have had the opportunity to “We focused on bringing
Gaucho’s iconic décor of cowhide experience through its food and do something different in Dubai, elements of the region into the
walls, blended with opulent black design and it is for that reason we whereas in Europe we haven’t done restaurant. Even though we have a
and white leather furniture, mir- have chosen Dubai as a host to these things before,” she added. common theme and brand identity,
rored panels and crystal chande- this superb lifestyle,” said Ryan White said this was because we tried to make it different. We
liers but is tailored to the design Hattingh, international operations of the space restrictions faced in used lots of silver, leather and a lot
expectations of the region. director, Gaucho. Europe, along with issues of listed of white marble,” he said.
The 160-seat restaurant will be Godik and White said the buildings. He said with the Dubai It has been a year since Concep-
spread across a double-volume identity of the restaurant remains restaurant, Conceptualise took tualise saw the site at DIFC; even

DESIGN UPDATE
$'$".$'/()
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ing the original Gaucho (‘cowboy’) we needed to work with. We had
steak houses 10 years ago. Godik no limitations on our imagination,
and White brought the cowboy whereas in Europe people try to
element into the design when they impose restrictions,” he added.
were hired for a re-design. When comparing the Dubai
“We decided to bring the restaurant to the only other Middle
cowboy into the city. We see it in Eastern branch of Gaucho in Bei-
the use of leather and the herds in rut, Lebanon, Godik said both are
Pampas, but with a contemporary completely different spaces. The
twist. The cowhide markings are Lebanon branch has a “Beirut feel”
interesting and different. The colo- to it, according to Godik.
nial flavour of Argentina is present “It’s much smaller and cosier.
in the restaurants as well. All the We try very hard to represent each
materials we use are organic, with culture in the Gaucho family and
lots of white and leather, along ensure that site is representative of
with opulent chandeliers and the city it’s in. We use different fla-
marble,” said Godik. vours of the city within the building
The designers said considerable – no restaurant is identical.”
structural changes were made to Godik said she felt UAE is a
the site because they had a “per- forward-thinking market, where
fect blank canvas” to work with. they were able to mix the Middle
“We created an incredibly glam- Eastern flavour with Gaucho’s
orous and opulent restaurant with traditional style.
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DESIGN UPDATE
Return to retro
MORIX DESIGNS A HOTEL IN PRAGUE USING ORIGINAL VINTAGE FURNITURE AND ACCESSORIES
EUROPE: The Vintage Design Hotel and take them back to the 1950s- would look nothing like what was The only challenge the firm
Sax, which celebrates its third 1970s. Some of the original period already on the market. He said the faced, aside from working to a
anniversary this year, is fitted out furniture includes those by design- firm persuaded the hotel owners deadline, was convincing the client
with original retro furnishing from ers from that era. It houses 22 with its concept and outlined the the end result would be worth-
the 50s to the 70s. The design is vintage design rooms spread over marketing benefits of the venue. while. Pizinger said there were mo-
by Jaromír Pizinger from Prague- four floors. The décor in each room “Because the hotel is located ments when the project could have
based interior design firm, Morix. is individual and different. in the medieval heart of Prague, been cancelled, but the design
Based in the Czech Republic The furniture used in the hotel we tried to create an original team’s confidence and enthusiasm
since 1999, Morix works on the isn’t new furniture distressed to concept. In addition, we took the in kept it on-track.
reconstruction and redesign of look like vintage pieces. Instead, trend of using vintage items for “Our inspiration came from the
historical locations, as a nod to Pizinger and his team used almost the interiors, which was not suf- creativity and an interest in the de-
the number of cultural monuments all original items from the era. ficiently popular in Bohemia, to the sign of that age,” added Pizinger.
in the Czech city. Having already Items were bought from a series of market,” added Pizinger. The firm is satisfied with the
refurbished four theatres, it is now worldwide auctions. The vintage When the contract was given final result. “It is our opinion that
working on the interiors of restau- designer furnishings in each room to Morix, it was time consuming when the client gives a free hand
rants, bars, shops, showrooms, primarily consist of restored origi- for the designers to hunt for to designers and architects and
offices and hotels. nal pieces by artists such as Andy interesting contemporary originals trusts them, the result is integrated
The 4-star hotel is in a historical Warhol, Luigi Colani, Harvey Guz- at auctions and carry out the refur- and harmonic,” he said.
part of Prague called Mala Strana inni, Verner Panton, EeroSaarinen, bishment in a short period of time. Morix is now working on the
(‘lesser town’), close to Prague and Charles and Ray Eames. The team worked fast and within interiors of two bars and cafes,
Castle. Its interiors are meant to Pizinger said the brief was to 12 months of submitting its initial four family seats and two historic
give people a sense of nostalgia design a hotel in the city that plans, the hotel opened. building refurbishments in Prague.

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DESIGN UPDATE
Scarlet Opus Trend Tour

INSPIRING PRODUCTS INCLUDE PLATUX PHOTO-ART AND BOCA DO LOBO PIXEL CABINETS
Victoria Redshaw, trend forecaster, and desires’ of consumers one to The famous lace makers estab- inspired city motifs. The bright
Scarlet Opus UK, took Index partici- two years in the future. lished in 1900 now launch their ‘plugged-in’ colours and electric
pants on their second Scarlet Opus “Having viewed every single first lace wallpapers, entitled vibe is right on trend for 2012.
Trend Tour on Sunday, October 23. exhibitor’s product range, we have PaperLace, taking the traditional www.platux.com
The session which lasted nearly collated our pick of the best. fabric designs and giving them a
two hours included a study of key “These were the real gems at new lease of life. The collection Annemette Beck Design Studio
exhibitor’s products by Redshaw Index 2011 in terms of current and has been created in conjunction Hall 2, Stand D77, Denmark
and Shelley Pond, creative director, future trends so that visitors can with the design company, Timorous This stand could so easily be
Scarlet Opus, looking at them as a navigate their way to these ‘must Beasties, with the two archive missed said Redshaw, but, the
snapshot of the show from a trend see’ stands,” said Redshaw. designs used as a basis for the col- entries collection of woven textiles
and design perspective. “It gives visitors a snapshot lection date back to the 1920s. is ‘fantastically forward-thinking.
As a trend forecaster, Redshaw of some of the most inspiring, www.mybtextiles.com Annemette is a true trendsetter’.
works with retailers, manufacturers, forward-thinking and on-trend prod- Made with unusual mixes of
product designers, interior design- ucts for future reference.” Platux metal threads (silver, copper, brass,
ers and the media informing them Victoria Redshaw’s pick of the best Hall 2, Stand D89, Germany steel), paper, rubber, wool and
of coming trends for the world of at Index 2011 were: There is no missing the Platux stand crystals, the work translates into
interiors; the colours, patterns, ma- with its vibrant limited edition Light rugs, room dividers, panels, wall
terials, textures, shapes and styles MYB Textiles Art pictures. As a special highlight, hangings, blinds and fabrics.
that will answer the ‘wants, needs, Hall 8, E331, UK it is showing a range of Dubai- www.annemette-beck.dk

DESIGN UPDATE
Boca do Lobo Variazioni/Mec Services the porcelain micro tiles and potential of materials and experi-
Hall 4, Stand A173, Portugal Hall 6, Stand A248, Italy felted wool, which add ‘a welcome ment with new forms and colour
On the Trend Tour for the second Showcasing its uber elegant, Diva ‘CraftPunk’d styling’. effects. Lighting | Visione includes
year running, we are particularly D’Autore lighting pieces, designed www.boxedonline.com the work of 10 designers and brings
excited by the brilliant Pixel cabinet by Italian architect and designer, together some of the most exciting
and waves pieces being shown by Ilaria Marelli. Lighting | Visione Concourse ▲ and iconic lighting pieces from
Boca do Lobo this year, as well as The collection features exquisite The awe-inspiring Lighting | Visione around the world.
its Mondrian White. and subtle pattern elements installation proves that lighting is Redshaw’s favourites include:
www.bocadolobo.com based on past and present female central to creating a sense of drama Lampster by Damson, CCult floor
celebrities from the worlds of in interior schemes. lamp by Arturo Alvare, Hanging
Sotis Studio Ceramics entertainment, fashion, culture As well as being practical, lighting Orbs by Dylan Roelofs and Loop
Hall 4, Stand C187, UK and science. is an opportunity to explore the table lamps from Fontana Arte.
These ceramic creations fit Personal favourites include Maria,
perfectly with the trend we call Louise, Rita and Dolly (inspired by
‘Forces of Nature’, which sees Dolly Parton).
designers being inspired by
extreme weather systems, such as Boxed Online
volcanoes and earthquakes and the Hall 1 Stand E40 UAE
four classical elements of earth, air, The braincchild of Sarah Saleh,
fire and water. this online business based out of
The dramatic Raindrop wall ce- Bahrain not only offers modern
ramics and gold vessels beautifully pieces for the home, but support to
encapsulate the essence of this independent artisans in developing
2012/13 trend. countries via a free retail platform.
www.sotis.co.uk Redshaw’s favourite pieces include
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DESIGN UPDATE
Green envy
SHAUN CLARKSON REFURBISHMENT RECOGNISED IN DUKES LONDON BOUTIQUE HOTEL AWARD
UK: Dukes London, owned by “The collaboration turned out to bold fabrics, wing back chairs in “We are delighted to have been
Dubai-based hospitality and real be highly successful and upon com- jewel colours with modified shapes. recognised in this award for Lead-
estate investment company Seven pletion we were asked if we would All harp back to a grand age, like ing Boutique Hotel. I am pleased,
Tides, has won England’s Leading like to work on the hotel suites and a gentlemen’s club, but with a but not surprised. It is the most
Boutique Hotel title at the 2011 gratefully accepted,” he said. modern slant.” beautiful jewel of a hotel, central,
World Travel Awards in Turkey. “The brief was to the give the The project to refurbish four elegant and tucked away. It feels
The hotel was refurbished by suites a modern classic look to suites of the building started in July like you are staying with friends in a
Shaun Clarkson Interior Design and bring them in line with recent and is on-going, as the team has discreet home.”
is tucked away in a cobbled street changes to the hotel. to minimise the interruption to the Following on from its success,
between Mayfair and Piccadilly. “We had to retain the discreet hotel’s operation. Each suite was the interior design company is
Clarkson has been designing elegance of Duke’s with a contem- only shut for a few days. currently working on a number of
interiors since the late 80s. Some porary twist. Modern classic is a “The suites were well maintained projects including; Del Aziz bar,
of his hospitality projects include trend at the moment in London. It’s but needed a new, fresh and more restaurant and Deli in Clapham,
the Raw Club and Denim, POP and taking quite traditional motifs and contemporary feel. The result is that London; Bincho, the second
Atlantic Bar in London. furniture details but with a twist. they were given a new lease of life in a boutique chain of Yakatori
He said his team won the project This is with use of colour, pattern with fresh new fabrics, colour and restaurants, London, Annes Town
after refurnishing the hotel’s dining and new forms, i.e. Chesterfield bed dressing, crisper and in line House, a 15-room Boutique Hotel in
room and converting it into a Perrier button details on new chair shapes, with today’s client expectation,” Waterford, Ireland and Bravo Music
Jouet lounge that opened in April. traditional window treatments with added Clarkson. Hall, in Tbilisi, Georgia.

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DESIGN UPDATE
Made in Italy
ITALIAN LUXURY INTERIORS 2011 COMES TO UAE FOR A SECOND TIME TO SHOWCASE TALENT
UAE: Mosaic and marble manu- we take on,” said Lorenzo Lotesto, and household objects, Euro Lamp All the products will be on sale at
facturer, Fantini, is one of many head craftsman, Fantini, Art lighting, L’Opijco fabric for the show and are handmade.
exhibitors taking part in the second “We are keen to align ourselves interior decorations such as quilts Every item on display has a
annual Italian Luxury Interiors 2011 with the best of Italian craftsman- and cushions and Omnitech, which connection with the town they are
from November 27-30, Dubai. ship. Our challenge is to use specialises in leather, mirror, LED manufactured in and the designs
Fantini has an ofjce in the UAE modern tools and materials, screens and wood. are inspired by the Italian culture
and is currently working on the whilst studying and investigating The exhibition is a follow-up and its productive traditions, which
interiors of the AED 2.3bn Palazzo techniques and material belonging to its successful debut launch, have been handed down through
Versace hotel and residential resort, to past traditions and heritage. organised by the Italian trade com- the generations.
which is expected to open in Dubai Sometimes we uncover traditions mission at Emirates Palace, in Abu The event has already drawn
in two years time. that would have otherwise been Dhabi, last year. great interest from the region’s
It has also completed a mosaic totally forgotten.” It will comprise of both small and trade buyers, as well as design
for the Sahan Courtyard for The Highlights at the show include medium artisans featuring an array consultants and architects.
Sheikh Zayed Bin Sultan Al Nahyan Made A Mano for its ceramic and of artisanal techniques handed New exhibitors this year include
Mosque, Abu Dhabi and a project tile work, Tuttattaccato for its quirky through the generations with Omnitech and Tessitura Corte which
at Sultan Bin Abdul Aziz Science & and whimsical accessories and objects on display as well as live produces fabrics including bed
Technology Centre, Dharan, (KSA). Formitalia, which creates interiors workshops and demonstrations. linen, duvet covers, pillows, duvets,
“We are coming to Dubai be- and accessories for Lamborghini Approximately 15 designers and blankets and bedspreads.
cause we are interested to spread and Aston Martin. manufacturers are expected to take The Italian Luxury Interiors 2011
our know-how and publicise our Other conjrmed exhibitors in- part in the free event, hand-picked exhibition is held from 2-10pm
high end products, which are often clude Artunis, hand-loomed woven and personally invited by the ICE on November 27-30 at the Johara
hidden behind the scale of projects products, Selezioni Domus furniture selection panel. Room, Madinat Jumeirah, Dubai.

DESIGN UPDATE
Tee off
WESTIN ABU DHABI GOLF RESORT & SPA TO OPEN IN CONJUNCTION WITH THE F1 GRAND PRIX
UAE: Starwood Hotels & Resorts jnishes, as well as the fabrics, 2010,” said Laura Gow, interior (Abu Dhabi Golf Club is home to
will open a 172-bedroom Westin to create fun design statements. design manager, TDIC. the PGA European Tour HSBC Golf
Abu Dhabi Golf Resort & Spa in The natural stone and timbers are “The brief was to create a Championship), while maintaining
conjunction with the F1 Abu Dhabi offset by full height bronze metal state-of-the-art facility while an identity and integrity of its own.
Grand Prix in mid-November. screens and vibrant, rich colours of communicating both the forward It also had to create an operational
Owned by the Tourism Develop- fabrics and leathers. progressive nature of Abu Dhabi and energy efjcient building that
ment & Investment Company Tinted glazed panels, koat- and simultaneously rekecting the provided a return on investment
(TDIC), the concept is designed by ing steel roof structures, and cultural values of the region. The hotel has six indoor and
Northpoint and developed by GREC balustrades that are jnished with “The hotel setting within Abu outdoor dining outlets, including
Architects, based on the existing a bronze tint, complement the Dhabi Golf Resort provided the Agadir, Moroccan restaurant, a
falcon shaped clubhouse of Abu natural colour of the stone. inspiration, which includes the sports lounge, gourmet cafe and
Dhabi Golf Club. “GREC Architects and their sub iconic Falcon Clubhouse building Fairways, all-day dining venue,
Inspired by the forms and tex- consultant Gettys Interior Design and the natural elements of the where the colour palette of lemon,
tures found in nature, the resort’s were awarded the contract to de- surrounding golf course.” fresh grass, sand and liquid blue
design embraces the elements of sign the Westin at Abu Dhabi Golf Work on the project started in complements the natural timbers
water, stone, wood and light. Natu- Club (ADGC) and they were chosen early 2007 when the vision of the found in the decor and furniture.
ral stone, polished porcelain and because of their experience and project started to form. Construc- “Even though it’s part of the golf
timber koors run throughout the portfolio. Together they developed tion started January 2010, and the resort, the hotel is an independent
building, and are interfaced with the brief and concept to create the project was completed this month. venue for both goljng and non-
timber cladding, glazed panels and vision we see today. I became the Gow said the biggest chal- goljng enthusiasts where sustain-
metal screens. Bold statements of design manager for the project lenge was creating a facility that able materials and glass portals
colour are used creatively in the when I joined TDIC in March complemented its surroundings enchance the design,” said Gow.

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DESIGN UPDATE
A nose for detail

AIC ARREDO COMPLETES THE FIT-OUT OF AN 18TH-CENTURY ST YLE FRENCH PERFUMERY
UAE: Parfums de Marly has opened Open D Group developed the Marly. Today, ‘the Marly horses’ from France while the chandelier
a ‘shop in a shop’ in Dubai Mall’s entire retail concept for the brand can be admired at Champs Elysees and two wall lights come from
Paris Gallery, collaborating with inspired by the royal history of Par- Avenue, Paris where it earned its Voltolina Murano Glass in Italy.
French design agency, Open D fums de Marly and created its retail place in 1974. “We have recreated a specijc
Group and AIC Arredo jt-out, part of and merchandising including key “The brief was to pursue the style from that era of 18th century
AIC Gruppo. visuals, coffrets (casket), glorijers, story of the modern fragrance onto France but we try to give it a modern
The retail outlet offers contempo- gondolas and wall units. a highly visible French XVIII century edge. The main theme is the use of
rary fragrances based on its original Perfume was popular with the environment. The detailing and black and white to give it a contem-
concept emulating the splendour of court of Louis XV, named “La cour expectations of the quality was high porary, fresh, feel,” he added.
18th century France and Louis XV. parfumee” (the perfumed court). to ensure brand differentiation at “Even though it’s built in an an-
Francesco Aveta, co-founder of Every day, the king requested differ- the point of sale,” said Aveta. tique style, it appeals to everyone.”
AIC Design and AIC Arredo, which ent scents for his apartments and He said the white crytalised Being a French Design Agency,
has an ofjce in Dubai Investment streams of aromatic scents sprang marble is from Turkey and the black with ofjces in Paris, New York,
Park, said the attention to detail, from the royal fountains. In 1743, marquina marble is from Spain. The Singapore and Dubai, Open D
selection of material and colours Louis XV commissioned Guillaume black upholstered fabric at the is Group said its art directors and
combined with the design are Coustou to sculpt his masterpiece charactertistic of the capitonè style studio team is strongly inkuenced
meant to ‘imprint a piece of old ‘The Marly horses’, in memory of with gold buttons. by French history and heritage,
France’ on everyone who visits the his great-grandfather Louis XIV The black cabinets and chairs therefore it did not need to look far
perfume shop. on the grounds of the Chateau de were supplied by the owner himself for inspiration.

DESIGN UPDATE
CID ROUNDS UP WHAT’S HAPPENING ON THE WEBSITE, T WIT TER AND BLOGOSPHERE
FIVE MOST READ STORIES ON THE WEBSITE COMMENTS OF THE MONTH
More education is needed in the Arab world to make

citizens aware of the need to embrace sustainable
products and socially responsible companies.
Raja Moubarak on ‘Green looring products a trend at Domotex ME’
Very neat design. Looks a bit like a smaller version of

Beijing Airport. LEED Gold sounds impressive, what does
1 Winners for 2011 Commercial Interior Design it mean in terms of the total energy consumption of the
Awards announced airport and the use of materials?
2 In Pictures: Commercial Interior Design Jochem Geheniau on ‘Kuwait airport design revealed by Foster + Partners’
Awards winners
3 At the Commercial Interior Design Awards This is an amazing development and shows the passive
4 Foster + Partner’s UAE Pavilion nears dimension of sustainable design. Nature’s restorative quality.
completion Bravo.”
5 Elie Choucair crowned Interior Designer of Joseph Szymczak on ‘Nature-focused Al Barari completes phase one villas’
the Year
ON DESIGNMENA’S FACEBOOK AND TWITTER TOP TWEETS

@Studio_EM
Studio EM
Great coverage of the CID awards tonight by @
designMENA *round of applause* well done
guys :)
@saharghazale
Sahar Ghazale
People randomly call the ofkce, ask what we do,
then ask how it costs to design a random space?!
MAKING CID’s OCTOBER 2011 COVER IN PICTURES: COMMERCIAL INTERIOR
Our team had so much fun creating the Septem- DESIGN AWARD WINNERS @MarkSchuey
ber 2011 cover, we decided to give it the same The winners of the Commercial Interior Design Mark Schumann
treatment for the October issue. Look at what Awards 2011 were announced on October 24 at The #architectmap video is now fully integrated
went on behind creating the red image at the the Jumeirah Zabeel Saray, Dubai. Take a look at into the @aurasma Augmented Reality app.
ofjces of Ideaspice. Joined by Jenny Eagle, CID’s the photographs taken of the winners moments
editor and ITP photographer Shruti Jagdeesh, Si- after they collected their trophies on stage. With @luxuryinteriors
mon Cobon, CID’s designer and Devina Divecha, a record 15 categories this year, the night was a Laura Bielecki
CID’s reporter worked to create a lush cover. star-studded one and full of healthy competition. Just got back from #INDEX Interior Design Show
http://bit.ly/qwwaKt http://bit.ly/nJohF1 in #Dubai !! pic.twitter.com/5SSlYcC8

ADVERTISEMENT FEATURE
Case study
Damas Jewellery
Location Dubai, United Arab Emirates
Philips Lighting MASTER LEDspot GU10 7W MR16
Background existing halogen lamps with LEDs in 160 shops

The Damas Jewellery Group is an international and in those stores where new LED fixtures
retailer supplying both jewellery and watches were needed as part of the refurbishment. The
through some 450 stores in about 18 countries. light points were counted and inspected both by
The Group’s network of retail outlets includes the Philips Middle East personnel and the agent
subsidiaries predominantly in the Middle in Dubai, AL Ghandi Electronics. “Data was
East, India and Italy. Damas sells jewellery and collected and incorporated into an energy audit
watches through three main distinctive store report, giving details of the potential savings and
formats − Les Exclusives stores, Semi-Exclusives the payback period,” John Joy explains. “The
stores and Damas 22K stores − each tailored to results were well received by the management,
a specific type of customer. The Group also has and the budget was also approved.” For 10
watch stores and mono-brand stores, as well as days a mock-up with the Philips MASTER
‘Damas Kids’ for children and parents. LEDspot 7W GU10 replaced the existing
halogen 12V 50W MR16 solution in one of
The challenge the leading Damas stores in the world-famous
Due to the use of 12V 50W MR16 halogen Dubai Mall. John Joy: “On the whole, our staff
lamps, Damas was faced with the problem of members were very satisfied, both with the
intense heat inside its 160 stores in the UAE. light performance and the heat reduction.
In addition to that, in January 2011 there was a The program has since been rolled out in five
rise in energy prices in Dubai. This prompted stores, and several others are in the process of
the Damas management to look for an preparing for roll-out.”
alternative light source to help reduce heat, save
on energy bills and bring down maintenance Benefits
costs. “Another key challenge was to enhance John Joy’s calculations show that in 2011 the
the lighting ambience in our stores,” says John total energy and maintenance costs will drop
Joy, Head of Operations at Damas United Arab by approximately 40%. Another advantage
Emirates. is the reduction in airco costs, compared to
the previous situation. But there is more.
The solution “The ambience in our shops has been greatly
“In Philips Middle East we found the ideal improved. Our employees are more motivated,
partner. They were able to help us with the partly because there’s now less risk of damage
necessary replacement operation and to to the expensive jewellery. Inspired by Philips’
refurbish our existing outlets with modern green LED products, our chairman has even
furniture and fittings”, John Joy continues. The gone as far as having all halogen lamps replaced
first step in the project was to replace the by LED lamps.

ADVERTISEMENT FEATURE

DESIGN UPDATE
Index Student
Challenge
WINNERS TO REDESIGN ITALIAN FURNITURE
The winning team of the
competition is Manipal
University, Dubai.
COMPANY, NATUZZI’S SOUND CHAIR WITH ALL

PROFITS FROM SALES GOING TO CHARIT Y
T
he winner of the third In- Competitors were asked to
dex Student Challenge, in design items using local waste
association with Interior material from the region, including
Services Group (ISG) and plastic, paper or wood.
design organisation Tasmena, is In keeping with the environmen-
Manipal University. tal theme of the competition, ISG
The young adults won the will make sure the Student Chal-
competition after creating a chair lenge exhibition stand is recycled
out of polyurethane foam bottle and reused after the show, which
liners and backer rod, in line with finished at the end of last month.
the theme of the challenge ‘reuse’. “We are trying to use the materi-
The eight team members who won als that were used at the stand The students visit recycling
the title were Franzita Fernandes, to tie in with other projects,” said plants ahead of the challenge.
Tooba Sarfaraz, Sakina Juzer, Stephen Taylor, head of retail, ISG.

Tasneen Mustafa, Insia Shabbir, “We’re thinking of using the
Jamila Hassanali, Ummu Habeeba material at our staff canteen and
and Shazia Fazllulah, who were led joinery workshop. The exhibition
by faculty member Bhakti More. stand was in use for the duration
Their prize is to redesign the of the four day tradeshow at Dubai
Sound Chair by Italian furniture World Trade Centre so it would be
company, Natuzzi, which will sell a crime to let it go to waste and
the finished product with all profits throw it in the bin.”
going to a local charity. The young interior designers
The runner-ups of the competi- created projects to fit one of six
tion were American University of product specific shows at this
Sharjah (AUS) for building a light year’s exhibition: InRetail, Textiles,
fixture using CDs (second place) Lighting, Furnishing, Outdoor Liv-
and Zayed University (Dubai ing or Kitchen & Bathroom.
campus) for creating a light fixture Finalists were then asked to ex-
using EPS containers (third place). ecute their designs at Index. Along Drawing up ideas for the
competition.
“The Index Student Challenge with creating a prototype, students
is the only competition of its kind had to create an instruction Working in groups to use
in the region for design students,” manual and challenged students sustainable materials.
said Yunsun Chung-Shin, Tasmena. from other universities to replicate
“Through the theme of reuse, the design.
these students have been given The challenge also consisted of
a platform to introduce environ- a costing phase, in which teams
mentally friendly and sustainable were asked to prepare a budget for
designs into our industry. their prototypes. To develop the
“With the creativity and dedica- students’ communication skills,
tion we have witnessed through they had to present their concepts
these students, the future of the and designs to Index exhibitors
design industry here in the region for endorsement. As part of the
is very bright.” final stage, teams prepared a 15

www.designmena.com
DESIGN UPDATE
turned into an innovative product. ky in terms of their imagination

With the creativity and dedication Everyone was actively involved and conjdence,” she added.
from day one and the feedback we Taking a different approach
we have witnessed through these stu- got and the sense of enthusiam to the challenge, their diploma
for the project was overwheling,” was tailored to the competition’s
dents, the future of the design indus- added More. theme. The whole curriculum is in-
Fernandes, a third year student, volved with a recycling and design
try in the region is very bright. Bachelor of Arts in interior design, project and looks at the impact of
said to prepare for the theme materials on the environment.
‘reuse’, she tried to understand the Sharifa Al Hussaini, a second-
minute presentation, taking judges and prospects,” said Keutgen. process behind recycling. year student, said there is a lot of
through each step of the process. She said it’s challenging in an “I did a lot of reading on the sci- research involved in the prepara-
“The Index Student Challenge academic setting to create a ence behind this process after we tion and groups were formed to
is an exciting opportunity that learning environment simulating visited a recycling plant recently, increase brainstorming.
links academia and industry,” said industry, although institutions aim so this theme dejnitely got me “I visited Index last year. It’s a
Kristina Keutgen, Tasmena. to achieve industry integration. thinking,” she added. great place to visit to see different
“It is an invaluable experience “Exposure to the actual design Kay Ann Sousa, another third companies and get inspired by
as it exposes the students to the process involving clients, budgets, year student, from another team at what they do. I dejnitely want to
actual design process, with an em- teamwork and timelines in a dy- Manipal University, said the theme see more designers next year and
phasis on teamwork, leadership, namic and supportive environment was appropriate for the current cli- get inspired,” she added.
working to budgets and deadlines. like the Index Student Challenge, mate, as it made them think about Another second-year student,
The industry benejts by gaining proves an invaluable experience the challenges of waste reduction Muna Al Luqubaisi, said it was
new talent that comes up with a for students.” and how to environmentally sup- great to be able to select old mate-
fresh approach, an understanding The industry benejts by recruit- port a productive economy. rials, put them together and create
of the industry and what’s ex- ing fresh graduates with a better Fernandes has been to Index something completely new.
pected of them as professionals.” understanding of what’s expected before and said she enjoyed
Keutgen added Tasmena partnered of them as professionals. seeing quirky designs on display.
with ISG in 2009 for the same Among the universities partici- “This time round, I wanted to see PARTICIPATING UNIVERSITIES
event and has continnued to show pating in the competition, Manipal a quirky revival of classic styles Interior Design
its support to the organisation University, Dubai promoted the with a contemporary twist, and Abu Dhabi University, Ajman
ever since. interaction of its students with the new technology to blow my mind University of Science & Technology,
“We advocate community design industry. away,” she said. “Last time I came Al Ghurair University, American
activity and action through design “This is a platform where the across the Quantum glass by University Dubai, American University
and see the competition as an participants get an opportunity Saint-Gobain; I have never seen of Sharjah, Canadian University
opportunity to engage students to interact with the professional anything like that before.” Dubai, Al Ain Women’s College,
of local post-secondary academic world. The competition has made Oonagh McDonnell, lecturer, Zayed University Dubai Campus,
institutions in socially conscious the show an active event, with the Al Ain Women’s College, said the Zayed University Abu Dhabi Campus,
design,” she said. theme of sustainability, which is university had participated in the University of Sharjah, Heriot Watt
“What’s more, Tasmena aims to important in the global scenario Index Challenge last year. Dubai, Manipal University and New
support the professional develop- for students who are the designers “Lots of students participated York Institute of Technology.
ment of these budding designers of the future,” said Bhakti More, and Tasmena was impressed with Graphic Design
by developing a collaborative senior lecturer, department of what they produced,” she said. Ajman University of Science &
competition with an emphasis on interior design, Manipal University. “The competition is great for our Technology, American University
teamwork, providing an opportuni- She added that by entering the students. They are Emirati and, Dubai, University of Sharjah, Heriot
ty to network and an introduction competition and actively partici- as a result, do not get a great deal Watt Dubai and Zayed University Dubai
to the working experience.” pating in the design process the of opportunities to integrate with Campus
She said reuse was chosen as results will rekect well on the other young people. With this, they
the theme for the 2011 contest students’ academic ability.
to encourage consideration As part of the preparation
of sustainability in design. prcoess before the event, the
“Sustainability is, without ques- teams visited various recycling
tion, a pressing global social plants in the UAE for research.
concern,” she added. “The interesting phase is
“Exposing students to industry exploring the materials to jt into
and world-working experiences the exhibitor grouping. Students
early on in their careers contrib- worked extremely hard to identify
utes to their learning perspective materials which could jnally be Artwork and sketches.
www.designmena.com Commercial Interior Design | NOVEMBER 2011

C 29
PROFILE
Herman Miller
W H O?
Herman Miller is one of the largest and best
known ofjce and healthcare furniture manu-
facturers in the world. We are particularly
renowned for our great design heritage and
ongoing work with world leading designers to
bring products that are not only functional,
ergonomic and practical, but that also delight
the eye. In the words of our founder, D J
DePree, ‘Good design isn’t just good business,
it’s a moral obligation’.
Herman Miller pioneered many ideas now con-
sidered industry standards, such as the Ergon
chair introduced in 1976, the jrst ergonomic
task chair in the market. Ergon 3, based on
that groundbreaking design, is still in produc-
tion today. In 1953 we started our environmen-
tal policy, with our founder stating: ‘We will be
good stewards of the environment’, and that
desire is still at the core of our policies today,
nearly 60 years on.
W H AT ’ S N E W ?
We are constantly developing our product
lines and introducing new offers.
Our Canvas collection is an example of this,
where two of our most successful furniture
ranges have been further developed and en-
hanced into one complete collection that has
solutions from benching to executive ofjces.
The Sayl family of ofjce chairs designed by
Yves Behar continues our tradition of bringing
design led ergonomics to the market.
Behar is known for pushing the boundaries of
technology and SAYL continues this trend.
Offering Herman Miller quality and manufac-
tured with our impassioned respect for the
environment, SAYL is at the cutting edge of
design and ergonomics, whilst still offering
customers a chair with an attainable price.

PROFILE
E VENTS?
Live Unframed is a celebration of out latest
seating offer, Sayl by Yves Behar. The line was
launched with huge acclaim worldwide and
has won multiple awards across the globe and
is featured in the London Design Museum as a
permanent exhibit. Rather than just show the
product, we decided it was a great time to cel-
ebrate its incredible success and hold a party
event featuring the entire collection, details
and original examples of the evolution of the
design kown in from Yves studio. Beyond that,
we thought it was time to have some fun, to
thank the design community that work with us
and to meet some of those we didn’t know.
We hope to make this an annual event and
have a number of other marketing events
planned regionally throughout the year.
We are also using the event to announce our
regional sponsorship of the AIA, as we feel it’s
important to continue the support of profes-
sional organisations in our industry. Herman
Miller’s rich history of collaborating with
some of the most pioneering designers of our
time, such as Charles and Ray Eames, George
Nelson, Alexander Girard, Isamu Noguchi, Bill
Stumpf, Ayse Birsel, Studio 7.5 and Yves Be-
har, combined with their leadership in the jeld
of workplace research and knowledge, makes
them a great partner to share their learnings,
insight and vision with AIA members. This will
have both a positive impact on the direction
of the profession within the region, and on the
environments that they create.
P RO J E C T S ?
We’ve had a great start to our business year,
winning major work across the region. Some
markets we expected to be relatively quiet this
year, such as Egypt and Bahrain, have really
surprised us with their activity levels.
We’ve also had great projects in our tradition-
ally strong markets such as Saudi, Qatar, UAE
and South Africa.
CO N TAC T
Rob Keddie — regional director
PO Box 37190
Ofjce 606, The Pinnacle Building
Al Barsha 1, Dubai
info_dubai@hermanmiller.com
www.hermanmiller.com
+9714 515 6565

CID AWARDS 2011
32 NOVEMBER 2011 | Commercial Interior Design www.constructionweekonline.com

www.designmena.com
CID AWARDS 2011
CID Awards 2011

FIF T H ANNUAL CID AWARDS RECOGNISES T HE BEST IN REGIONAL DESIGN WIT H
T HE REGION’S TOP DESIGNERS GAT HERING TO L AUD T HE WINNERS
M
embers of the region’s Year and Elie Choucair winning Interior Design of the Year: Retail for its design
interior design industry Designer of the Year, Middle East. on Bloomsbury’s in Abu Dhabi. The
converged at the Jumei- New to the design community, Firoz Middle East Interior Design of the Year:
rah Zabeel Saray on Sainudeen, Al Mohanad Interiors, won Public Sector & Institutional award was
October 24, for the jfth annual Com- Young Interior Designer of the Year, given to King Hamad University Hos-
mercial Interior Design (CID) Awards. Middle East, after being nominated for pital by Inoui & Neo-Designs. Tanweer
The awards are designed to pay trib- the same category last year. FBMI won the award for the Sustainable
ute to companies and individuals shap- Woods Bagot’s Tawazun was lauded Interior Design Initiative of the Year
ing the region’s urban environment. with two awards – Middle East Interior category, and ISG was lauded for the
From a chocolate bar and equestrian Design of the Year: Ofjce, and Outdoor Reader’s Choice Award - Middle East
club in Abu Dhabi to car showrooms in Design of the Year. DWP walked off with Interior Contractor of the Year.
Oman, an art museum in Saudi Arabia the Middle East Interior Design of the The inaugural American Hardwood
and a hospital in Bahrain, this year’s Year: Leisure & Entertainment award Export Council’s Outstanding use of
entries were truly representative of the for the redesign of The Rib Room, while American Hardwood in the Middle East
region’s interior design industry. The Hues Hotel by Draw Link Group Award was won by Zayed University Li-
There were 15 award categories in won the award for Middle East Interior brary, Abu Dhabi, by ahk International.
total, covering the whole spectrum of Design of the Year: Hospitality. In the Olle Nordstorm, chief interior
commercial interiors, from hospitality, Middle East Interior Design of the Year: designer of United Design, won the
ofjce and retail, to outdoor public sec- Residential category, Von Saldern jrst Lifetime Achievement Award, and
tor and institutional. Hamed Design won the award for La Jahangir Khan from Samuel Creations
GAJ picked up two prestigious cat- Coleccion, Arabian Ranches. UK-based walked away with the Behind the
egories: Middle East Design Firm of the Carbon won the Middle East Interior Scenes trophy.
The judging panel
Steven Charlton Jessica Mondo Paula Letelier Indu Varanasi, Rue Kothari Chamaali Marasinghe Robert Reid
managing director professor design director founder editor, Harpers design manager assistant professor
Pringle Brandon NYIT Abu Dhabi dwp ir design Bazaar Interiors Herman Miller AUS

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CID AWARDS 2011
It feels great to win. A real recognition of all the

hours and hard work over the years
Interior Design Firm of the Year

WINNER: GAJ
GAJ was named Interior Design Firm of Highly commended in this category
the Year 2011. was Draw Link Group, for the ‘sheer
In the eyes of our judges, GAJ was versatility of projects undertaken’.
chosen for creating “designs which Within the Middle East, Brian Johnson
really leap out of the page” and the and his team at GAJ are best known for
winning entry set itself apart for its the design of the award-winning Dubai
“diversity and breadth”. Creek Golf & Yacht Clubs and have
“It feels great to win. A real recogni- received international awards for The
tion of all the hours and hard work over Arabian Courtyard, Residence and Spa
the years. We have supported the Com- at the One & Only Royal Mirage Hotel
mercial Interior Design Awards for the and the Bab al Shams Hotel.
past five years. It has been a memorable The team is currently working on the
journey and we are delighted,” said Millenium in Muscat, a 4 star hotel at
Isabel Pintado, associate partner, GAJ. The Wave, Muscat, a golf club house in
The Interior Design Firm of the Year Scotland, and an apartment in Paris.
Award is presented to the company that Other projects include a 5 star hotel,
has produced the most impressive work apartments and a nightclub as part of
in the Middle East in the last 12 months. Citystars in Sharm El Sheikh, Egypt.
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CID AWARDS 2011
We all work hard in life, but when you do it with a

passion... the day will come when you are rewarded
Interior Designer of the Year

WINNER: ELIE CHOUC AIR, A SSOCIAT E , GAJ
“Impressive” is how the judging panel individual who consistently delivers
described Elie Choucair, winner of the original, intelligent and effective
Interior Designer of the Year award. design solutions for their clients and,
He was singled out for “having a according to the judges, Choucair’s
great sense of style” and “a portfolio submittal stood out by a long way from
that showed a variety of design lan- the other nominees.
guages, which is refreshing to see”. “Design is my passion, not my job,”
“This is the most rewarding day of he said. This is clearly evident in the
my career,” he said. “When I was study- range of projects Choucair has worked
ing in Beirut, I used to have a French on. With over 14 years of experience
teacher that said; ‘We all work hard in spanning three continents – Europe,
life but when you do it with a passion North America and Asia his work is as
and follow your dreams, one day will diverse as the places he’s lived in.
come, when you will be rewarded and He started his career with GM
you will be able to harvest the fruits of Architects in Beirut, then relocated to
your efforts’, today feels like that day.” AE & Associates in Montreal, in 1999.
The award was created to recognise He joined Lemay & Associes, North
a professional, forward-thinking America, before joining GAJ in 2008.
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Blanchard Bishop Design Associates BBR Design N&D Design Studio Two

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CID AWARDS 2011
I am truly honoured to be a part of the emerging

young designers in the Middle East
Young Interior Designer of the Year

WINNER: FIROZ SAINUDEEN, AL MOHANAD INT ERIORS
The winner of this year’s Young Interior “Being nominated, assured me I
Designer was singled out by the judges was on the right track. It set the bar
for being 100% passionate and com- higher, I knew I had what it takes and I
mitted to everything he does, having felt a sense of reassurance from what I
a good eye for detail, and going above enjoy doing. I am truly honoured to be
and beyond what is expected of him. a part of the emerging young interior
The prize is awarded to the most designers in the Middle East and I am
promising young (under 30) commercial overwhelmed to have won this presti-
interior designer currently working in gious award.”
the Middle East. Sainudeen has worked for Al Moha-
Sainudeen graduated from Manipal nad Interiors for a year-and-a-half and
University, with a bachelor’s degree was the first in-house interior designer
in interior design in Dubai in 2010 and hired by the company. He was recently
was nominated the same year for Young promoted to head up the design team.
Interior Designer of the Year 2010. Sainudeen said the first thing he did
“I am speechless. It’s been almost a after winning the award was call his
year but the shock still brings me goose mum and his professors from university
bumps,” he said. ‘who believed in me’.
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Cormac Lynch Emma Karczewski Atefeh Bashir Muhammed Waqas Vohra

GAJ Broadway Malyan Bishop Design Associates Vohra Asian Leather Crafts

CID AWARDS 2011
What I love about being a designer is every

project has its own challenges so it is never boring
Commercial Interior Design

Lifetime Achievement Award
WINNER: OLLE NORDST ROM OF UNIT ED DESIGN INT ERNAT IONAL (UDI).
As a new addition to the Commercial “I come from Sweden but I’ve been
Interior Design Awards the editorial working in the UAE since 1997 and I
team decided to honour an individual have been in Abu Dhabi for the last
who stands out in the industry in the nine years.
Lifetime Achievement award. “My main specialism is hospitality
This is the first time we have created but I’ve recently been working on some
this award and the winner had to dem- prestigious residential projects for the
onstrate a long and successful career, UAE Royal family.”
full of significant milestones, plus a Nordstrom’s distinguished career
consistent contribution to the develop- includes creating interior designs for
ment of one or more organisations. major hotels in Sweden, Denmark,
This year, that title went to Olle Nor- Hungary, and Germany along with con-
dstrom of United Design International tributing to the interior design of luxuri-
(UDI) who was chosen due to the ex- ous villas and Majlis for Royal clients,
tensive amount of experience he has in health spas and private residences in
designing for the hospitality industry. Abu Dhabi and Dubai.
“I think that this Lifetime Achieve- He has commissioned artwork for
ment award could be the beginning Emirates Tower Hotel and boulevard,
of something new. I feel like I’m still a Dubai and his major projects to date
rookie,” he said. include: Emirates National Centre for
“What I love about being a designer Education, Abu Dhabi; Sun and Sky
is that every project has its own chal- Tower, Reem Island and the Dusit Hotel,
lenges, so it’s never boring. Terevana Spa, Abu Dhabi.

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CID AWARDS 2011
We are proud to win this award for an innovative

venture, bringing a stunning piece of contemporary
architecture to Dubai
Interior Design Firm of the Year: Hospitality

WINNER: HUES BOUT IQUE HOT EL BY DR AW LINK GROUP
The winner of this year’s Interior De- only a stunning piece of contemporary
sign of the Year: Hospitality award was architecture to Dubai but a new concept
described by the judges as ‘creating in- of affordable luxury,” said Daousser
terest through colour; accents of colour Channouj, CEO, Draw Link Group.
in neutral shades or simple white with “One of the main features of the ho-
straight lines for a simple design’. tel’s architecture is the widespread use
“The Hues Boutique Hotel is unique of solid surface. It is the jrst time in the
and a fantastically unexpected design GCC that solid surface has been used
here in Dubai. It is quirky, inviting and on the outside of a building.”
fun, which is refreshing to see in this The abundance of glass, from the
crowded hotel market,” said one. translucent lift to the see-through rail-
The Hues Boutique Hotel opened in ings, creates a transparent theme in
October this year, bringing together a combination with the natural light from
colour theme of orange, blue, green the skylight, creating a feeling of space.
and yellow. Chennouj said he drew his inspira-
“We are very proud to win this tion from Ian Schrager, who jrst intro-
award. The boutique hotel project is duced the idea of a boutique hotel and
an innovative venture, bringing not the affordable luxury hotel concept.
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dwp GAJ Draw Link Group Woods Bagot Tao Designs Straightline Interiors

CID AWARDS 2011
The Rib Room is sophisticated and

has a beautiful level of finishing
Interior Design of the Year: Leisure & Entertainment

WINNER: T HE RIB ROOM BY DWP
The judges for this year’s Leisure & En- has brought in a higher level of clientele.
tertainment award winner; The Rib Room It’s an amazing improvement and I’m
by dwp, said the project ‘has a level of very happy about dwp winning this
sophistication that looks both inviting award,” said Paula Letelier, design
and opulent in equal measure thanks director, dwp.
to the detailing and choice of jnishing, The design jrm had its limitations
as well as a rare level of interior design as the project was a refurbishment of
sophistication’. an existing space and the budget was
dwp was asked to breathe new life jxed. It had to keep some elements
into the existing Rib Room in Jumeirah such as the koor and wall jnishing
Emirates Towers, Dubai. The venue pays and integrate this into a new layout
homage to the original Rib Room at the and features. All furniture and jnishes
Jumeirah Carlton Tower, London. were custom-made for the venue and
“The Rib Room is sophisticated and it has lots of dark leathers, hides and
has a beautiful level of jnishing. The rich dark timber. The space has a great
designer has fully explored the relation- mood particularly with the dark timbers,
ship of the materials and colours. Even contrasting chair jnishes and textured
the Jumeirah Group feels the redesign timber wall panels.
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CID AWARDS 2011
Great projects are all about the client - they

need to understand and believe in designers
Interior Design of the Year: Office

WINNER: TAWA ZUN BY WOODS BAGOT
Tawazun is an Abu Dhabi Investment “Tawazun is an Abu Dhabi client but

company, which supports economic it went for a very contemporary and in-
diversijcation in UAE. ternational theme which was fantastic
Woods Bagot was engaged, with for us. The client gave us a lot of free-
project manager Boartes, to design dom and really challenged the team.”
Tawazun’s new workplace occupying The client’s vision was to produce a
the top two koors and rooftop area of high quality environment that would
the Al Mammoura B Building. remain timeless during the length of
It is described as “a smart use of tex- occupation - the result is a design that
tured materials and a play of linear and is both international and contemporary.
organic forms.” The judges said it is a The space is both a work area and a
‘sleek product’ and ‘well considered’ hospitality area for international and
with ‘minimalist design details’. local dignitaries.
“Great projects are all about the Woods Bagot was responsible for
client - they need to understand and the interior design of all areas, plus the
believe in designers and have a strong architectural extension to the rooftop
vision,” said Duncan Parkinson, structures and the internal and external
principal,Woods Bagot. landscaping of the roof.
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Outcast Interiors Pringle Brandon GAJ Bluehaus Group Bishop Design Associates Geneve Swiss Bureau

happy being
green...
At York Contract, green is not just a color, and our concern for
the interior goes beyond good looks. We are concerned with
the effect our product has on indoor air quality and how our
manufacturing process affects the exterior environment.
1 energ y conservat ion
Ove r t h e p ast fe w y e a r s , w e ha v e i nv e s t e d i n ne w te c h n o l -
4 n o lead or cadmiu m
O u r c o n tr a c t v i n y l d o e s n o t u s e l e a d o r c a d m i u m i n th e
pi g m e n ts o r s u bs tr a te s . A n d fo r th o s e w h o w i s h to u s e a
og y t o me e t our o w n t o u gh s t a nd a r d s a nd a m b i t i o u s g o a l s u bs ti tu te pr o d u c t, w e h a v e pa pe r s u bs tr a te s , pr o d u c e d
of e n e rg y c on s e r v a t i o n a nd w a s t e r e d u c t i o n. We r e d u c e d fr o m c e l l u l o s e fi be r , pe r m e a bl e n o n w o v e n m a te r i a l s , pl us
nat u ral g as c ons u m p t i o n b y 4 0 % , e l e c t r i c i t y u s a ge by 1 0 % , n a tu r a l m a te r i a l s l i k e g r o s s e s , s i s a l s , a n d c o r k s .
an d in- p roc e ss w a s t e b y 1 5 % . Tho s e i nv e s t m e nt s , a m o n g
ot h e rs, have ma d e s i gni f i c a nt a nd p e r ma ne nt r e d u c ti o n s to
5
our environmental footprint.
member of the
indoor air quality U.S. Gr een Bu ildin g Cou n cil
2 certification
W e re f ormu lat e d o u r c o mme r c i a l v i ny l w a l l c o v e r i n g to m e e t

As a member of the U.S. Green Building Council, we are
v e r y c o n s c i o u s o f e n v i r o n m e n ta l c o n c e r n s . B u t be i n g
' g r e e n ' i s a l s o s m a r t bu s i n e s s . I t n o t o n l y s a v e s e n e r g y c o s t s ,
C alif orn ia D e p a r t m e nt o f H e a l t h S e r v i c e s s e c t i o n 0 1 3 5 0 i t m a k e s e m pl o y e e s a n d c u s to m e r s fe e l g o o d a bo u t u s i n g
indoor air q u ali t y r e q u i r e me nt s f o r o f f i c e a nd s c ho o l our products, and it helps us to be a better member of the
int e riors. m a n y c o m m u n i ti e s to w h i c h w e be l o n g a n d s e r v e .
3 wa ter-bas ed ink s
W e de ve lop e d s mo k e f r e e , l o w V.O .C ., w a t e r - b a s ed i n k a n d
Yor k C on tr ac t h as always been pr ou d of
pr ov idin g a pr odu c t to c r eate beau tifu l
in ter ior en v ir on men ts . An d wh ile th at is s till
c oat ing syst e m s t ha t e l i mi na t e t he ne e d f o r a i r p o l l u ti o n mos t impor tan t to u s , we ar e als o pr ou d to
controls. So for more than a decade, we have generated do our part to ensure our exterior environ-
ze ro h azardou s w a s t e f r o m o u r ma nu f a c t u r i ng p r o c e s s e s ! men t r emain s beau tifu l.
PO Box 97035, Dubai, United Arab Emirates

Tel +971 4 2697272, Fax +971 4 2697557,
Email sales@ngcmiddleeast.com
www.nafeescontract.com BAHRAIN - OMAN - QATAR - SAUDI ARABIA - UAE

CID AWARDS 2011
These spaces can be quite dull, but we

had fun going crazy with the design.
Interior Design of the Year:

Public Sector & Institutional
WINNER: KING HA M AD UNIVERSIT Y HOSPITAL BY INOUI & NEO -DESIGNS
The winning entry in the Interior Design Inoui & Neo-Designs wanted to mix
of the Year: Public Sector and Institu- the aesthetics and sensitivities of the
tional category is a project that used hospitality business with that of the
colours and lights to change the interi- healthcare environment to combine
ors of a hospital. Inoui & Neo-Designs the best of both worlds — functional
was responsible for the design and fit- spaces defined by inviting materials
out of the King Hamad University Hospi- such as Varia from 3form.
tal in Busaitin, Bahrain. The judges Collecting the award, Hamad Janahi,
described the project as an “excellent managing partner, Inoui Designs said
presentation of bringing life through that the purpose of the design was to
colour to cheer up the space.” “cheer you up” inside the hospital.
The total area of the project is “We knew we wanted to create some-
64,000 square metres and will be com- thing dynamic, fun and funky,” he said.
pleted in December 2011. The focus of “Obviously being a hospital, even the
the designers was to bring the interior materials themselves needed to be ap-
of a healthcare facility to a different proved, but the hard work was worth it.
level, where the dull look could be I’ve seen it make a real impact on both
brightened up to a hotel-like feel. patients and visitors.”
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Federal National Council Celebration Hall The Musee d’AMA DCCI

GAJ GAJ Alfred Johnson Bluehaus

CID AWARDS 2011
The challenge was how you mix the simple and

minimalistic with great design and materials
Interior Design of the Year: Residential

WINNER: L A COLECCION, AR ABIAN R ANCHES, VON SALDERN HA MED DESIGN
The winning entry in the 2011 Interior Judges said the design was thorough,
Design of the Year: Residential category had a “minimalist and modern design
is La Coleccion Arabian ranches, a luxu- with good mix of materials” and added
rious project overlooking a golf course, the use of wood brought “warmth to the
fitted out by Dubai-based Von Saldern interiors without being overbearing”.
Hamed Design. The award was accepted by Von
The original arched architectural Saldern Hamed Design’s founder, Rania
features and thick walls made the shell Hamed and interior architect, Reshmi
look heavy. The design team fitted the Ranesh. Hamed said the difficulty was
shell of the house with large slabs of to make an impact with the design while
honed limestone and white plaster walls keeping the overall aesthetic as mini-
with warm teak accents. All openings malistic as possible.
were recycled creating oversized glass “The challenge was how you mix the
partitions to open up the house. The simple and minimalistic with great de-
feeling is minimalistic with no clutter. sign and materials,” she said. “We are
The theme is modernism, most of the so happy to get this award; we always
furniture is mid century pieces designed seem to miss out on awards like this –
by key designers of this period. but not tonight.”
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CID AWARDS 2011
I’m very thrilled – we did not expect to win,

even though that’s what we aimed to do.
Interior Design of the Year: Retail

WINNER: BLOOMSBURY ’S, C ARBON
This year’s winner of the Interior Design The judges were equally enthusiastic
of the Year: Retail category goes to about Bloomsbury’s design, calling
a new design firm, based in the UK, it “fresh” and said it made the “im-
which designed a cupcake shop kiosk, pression of an established and well
Bloomsbury’s, in a mall with a function- considered interior environment which
ing production kitchen on full display. is often difficult.”
The look of the shop followed a They said it gives the feeling of not
vintage Victorian theme and is based in being inside the mall and is “interest-
Al Wahda Mall in Abu Dhabi. ing” and “different”.
It is located within a triple height “I’m very thrilled – we did not expect
mall atrium with shops and kiosks to win, even though that’s what we
on all sides. The site conditions had aimed to do. As the judges said, it’s
restrictions on circulation space, un- a refreshing concept,” said Lee King,
obstructed views from existing shops, business development director, Car-
maximum heights, safety and security, bon. “It’s our first project in the UAE
and limited construction hours. and we are pitching for a few more now.
Carbon decided to enclose the kiosk I think this award will definitely boost
to focus attention on the branded area. our profile in the region,” he added.
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CID AWARDS 2011
Outdoor Design of the Year

WINNER: TAWA ZUN, WOODS BAGOT
“A beautiful, elegant and practical work but it’s all coming together now.
outdoor office environment - a fantastic Last month we won a gong for Large
space for the employees” is how CID Middle East Firm of the Year at the
judges described Tawazun, the win- Middle East Architect Awards.”
ner of the Outdoor Design of the Year “The project for Tawazun included a
category. Designed by Woods Bagot, rooftop area. The client really trusted
the panel also called the design a us to transform a plain space into
“modern, linear composition with an in- something really valuable for the build-
teresting play of the horizontal planes.” ing users. It involved a bit of architec-
The new office for Tawazun occupies ture and an extension of the canopy,”
the top two floors of the Al Mammoura added Parkinson.
Building in Abu Dhabi as well as the
rooftop area. The design was given a
hospitality touch, much like a glamour- COMMENDED SHORTLIST
ous boutique hotel, which extends
to the rooftop staff recreational area
which includes reflection ponds,
sunken seating, a library, a dining area
and a garden.
Duncan Parkinson, principal, Woods
Bagot, said it was amazing for the firm Project Salalah Equestrian Club
to have won two awards for the same GAJ RW Armstrong
project. “It’s been a long year of hard
Sustainable Design
Initiative of the Year
WINNER: TANWEER FBMI
Calling it a “good initiative that is sup- hand-made carpets and rugs.

ported by the interior design commu- Maywand Jabarkhyl, general man-
nity through the purchase of the rugs”, ager, Tanweer Investments said he
the CID judging panel selected Tanweer was very proud. “It’s great for such an
FBMI as a clear winner for the Sustain- initiative to be recognised. We’ve now
able Interior Design Initiative. employed over 3,000 Afghani women,
In June 2010, Tanweer Investments which in a country like Afghanistan
partnered with Her Highness Shaikha is unique. I’m glad the Shaikha
Fatma Bint Mohammed Bin Zayed Al recognised that there’s a chance for
Nahyan and launched the Tanweer Afghani women to show off their work.”
Fatma Bint Mohammed Bin Zayed Ini-
tiative, a hand-made carpet production
and community development program SHORTLIST
in Afghanistan. It offers women income
generating employment in an industry
they already possess skills in. It offers
the entire community access to critical
social services including adult voca-
tional training, children’s education,
and free health care. Tanweer FBMI is Signal Palace by
Afghanistan’s largest manufacturer of Samuel Creations

CID AWARDS 2011
Interior Contractor of the Year

WINNER: ISG
For the third year running, the CID out for 35% of tenants in the Central
Awards included a Reader’s Choice Business District of Sowwah Island,
Award, which called on the interior de- Abu Dhabi. It consistently combines
sign community to put their experience innovation and best practice for Health
and expertise to good use by selecting Safety & Environmental management
this year’s Interior Contractor of the and received the first ever British
Year. Every single company that submit- Safety Council International Award for a
ted an entry for this year’s CID Awards project within UAE.
was asked to simultaneously vote for This year, ISG received the highest
their preferred interior contractor. number of votes in this category, fol-
The aim was to identify a contractor lowed closely by Highgate Interiors,
that delivers a consistently high stan- AMBB, Depa, Summertown Interiors,
dard of work and is respected by its Studio Two and Spicework Interiors.
industry peers. “To win this award really ticks a
Those who nominated the winner box for us. It reflects the outstanding
felt this particular company stood out commitment of our team to provide the
because in the past year, it has won highest standard of customer service,”
65% of repeat business as well as a fit said Alan McCready, MD, ISG.
NOMINATED
DEPA Interiors Spiceworks Interiors AMBB

Summertown Highgate Interiors Studio Two
Behind the Scenes Award

WINNER: JAHANGIR KHAN, SAMUEL CRE ATIONS
“For his expertise in both visualisation important in achieving great design.

and lighting design; a rare combina- New techniques are coming in and I’ve
tion” Jahangir Khan, 3D visualiser and been utilising 3D, which is really help-
lighting application artist, Samuel ing us at Samuel Creations,” he added.
Creations won the Behind the Scenes Khan’s nomination included highly
Award this year. complimentary recommendations from
“This award means a lot to me. I’m his colleagues at Samuel Creations.
not an interior designer but I’ve been “Tonight has been a great experi-
in the field for five years and I find the ence and I have met lots of interesting
industry very exciting,” said Khan. “I people. I think this award will be a
want to show that lighting is extremely catalyst for my career,” he said.
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Christina Carlos Lynrey Fernando Jamie Smiley Husein Ratlami

GAJ Design Work Portfolio Blanchard Bishop Design Assoc.

CID AWARDS 2011
The walnut features a modern look while

keeping true to the nostalgia of historic libraries.
AHEC Outstanding use of American

Hardwood in the Middle East Award
WINNER: AHK INT ERIORS FOR Z AYED UNIVERSIT Y LIBR ARY, ABU DHABI
The American Hardwood Export Council but opened an office in Ibn Battuta Gate,
opted to use the CID Awards this year to Dubai, one year ago. The use of Ameri-
acknowledge the most outstanding use can hardwood on this particular project
of American hardwood for a completed brings an air of nostalgia to the library. It
project in the Middle East. was a magnificent project to work on.”
The council acts as an international In the heart of Zayed University in Abu
trade body for the US hardwood indus- Dhabi, the new campus library has been
try and represents over 50 export mar- designed by Hadi Teherani, a German ar-
kets. The award was presented by Jude chitect. Construction of the facility took
Akhidenor, regional director - agricultural over seven months to complete.
trade office of the US Consulate in Dubai ahk Interiors, an interior design, proj-
and Rod Wiles, director of the American ect design and management firm was
Hardwood Export Council for Africa, the awarded the joinery works for the project
Middle East, India, and Oceania. and signed an AED 15 million (USD 4 mil-
“It’s a fantastic surprise to win and we lion) contract with Al Habtoor Murray and
are extremely happy,” said Carrie Das, Roberts Venture. It included construction
design manager, ahk International. “We and implementation of fixed joinery,
have been based in Dubai for three years general cupboards, feature glass walls,
timber floors and radial shelving.
One of the largest university libraries
HIGHLY COMMENDED SHORTLIST in the Middle East, the venue measures
approximately 40,000m2 and is part of
28 buildings that have been completed
for the new campus inside Khalifa City.
It has been valued at over AED 3 billion,
and has a circular arena-like setting,
housing some 150,000 books from the
Zayed Library collection.
The architects followed a design con-
cept based on traditional amphitheatres,
The Pavilion, Downtown Dubai Hakassan Restaurant, Abu Dhabi where students sat around a circular

CID AWARDS 2011
based theatre while the teacher would “This project reflects our expanding
lecture from the centre of the room. ahk services and expertise by setting a
Interiors decided on showcasing the standard of excellence according to inter-
dark earthy colour of American walnut nationally accepted values,” added Mike
throughout the whole library, from the Swain, project manager, ahk Interiors.
library’s flooring and bookshelves, to the The team had challenges in installing
wall featured wood cladding. American walnut. The first involved
“We chose to use American walnut installation of the shelves, which had a
across the whole library because of its height of four metres and the laminate
strong characteristics like its straight had to match to maintain the specified 3
grained appearance and its durability, continuous grain lines. In terms of grain
being highly resistant to heartwood alignment, the top of each bookcase, of 12,000m2 of walnut veneer with seven
decay,” said Das. which was clearly visible from the third different levels ranging from 3-8m in
“The walnut successfully features a floors, had to be aligned from the cen- height. The library instantly captures the
modern look while keeping true to the trepoint to the laminate on top. eye with its shelves being presented in a
nostalgia of historic libraries. It warms The designers tried to avoid the use circular row setting with special sections
the environment and provides a modern, of light colours as the staining of the housing search computers and sitting
classic and comfortable feeling,” American walnut followed a clear finish. areas where students can spend time
With over 200 workers on and off Another concern was the slight damage reviewing and reading the books.
site, the first two months were spent in and minor scratches on the wood, which The centralised seating area provides
ahk’s 15,000m2 closed area furniture was difficult to repair and conceal. a contrast view from the third floor. The
factory in Antalya, Turkey. Activities Lighting was also an issue, with the tiered shelves harmoniously match the
included the production of the 17 tonne architect’s design allowing light to pass ceiling’s tiered design. The library also
30 mm veneered MDF; cutting the MDF from seven metres above the walnut has a reverse wall behind the reception 1
according to the curved radius on the flooring and designed to suit the walk- counter, which ably blends well with the A continuous flow of
CNC machine, making sure it wrapped ways between the shelves. bookshelves and the contrasting off- the natural grain of
around the structured steel elements “Our design team was presented with white second reception desk. the American walnut
and all perforated sheet welded joints three requests for the library. The first “We are very pleased with the results was achieved by ahk
and structural steel elements remained was that we had to present the library in achieved in using American walnut for Interiors.
concealed behind the veneered shelves such a way that it showcased a jointless this project. The end product has an
and vertical gables. The following five veneer appearance, highlighting the amazing feeling of a traditional library 2
months covered the installation of all the continuous flow of the natural grain of amidst a modern facility like the new The tiered shelves
elements produced. American walnut. The group was also Zayed University campus. So far, we that match the design
All woodworks produced by ahk’s Tur- requested to be consistent in the colours have been getting very good feedback of the ceiling tiers.
key factory comply with all requirements that we had hoped to achieve for the from students, faculty and visitors
defined by ISO 9001:2000 Quality Man- overall feel of the library,” said Swain. saying it is a great space,” added Vicki 3
agement System and ISO 14001:2006 The end result holds 4,500 book- Aronis, design manager, Al Habtoor, A view of the radial
Environmental Management System. shelves between metal mesh made up Murray & Roberts. shelving units.

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DESIGNER Q&A
We are sailing…
F IROZ SA INUDEEN WA S SHORT LIS T ED FOR YOUNG INT ERIOR
DE SIGNER OF T HE Y E A R AT T HE CID AWA RDS 2010, A ND T HIS
Y E A R , HE WA S OVERWHEL MED TO WIN T HE 2011 PRIZE T IT LE

DESIGNER Q&A
F
iroz Sainudeen is a 23-year-old specific client on a project and providing How do you feel about winning the CID
interior design graduate based a design, and/or coming up with a con- Young Interior Designer of the Year
in the UAE. He completed his cept or a solution at any given time. Middle East award 2011?
Bachelors of Arts in Interior Sainudeen works closely with his Words cannot describe how I feel. I
Design, with a specialisation in product team to ensure communication is might take a week off work and go sky-
design, from the University of Manipal, smooth and a task is achieved within diving, I’m afraid of heights but it won’t
Dubai in 2009. the given timeframe. He believes it’s im- matter. Winning an award is a dream
Sainudeen has worked for Al Moha- portant to try to visualise the finish line, come true. It has given me the break
1 nad Interiors for a year-and-a-half and develop a path with minimal obstruc- that will help shape my career and fu-
Firoz Sainudeen. was the first in-house interior designer tions and stick to it, which has helped ture. I have quite a few peers and juniors
hired by the company. him to successfully complete a number within the same field that look up to me
2 He feels working as a 3D freelancer of projects to date. as a guide or an inspiration; they have
An apartment in Al during his second year at university He feels grateful to have been given always been a part of my success. This
Murjan Towers, Dubai. helped him to build up his confidence an opportunity to work in a design stu- will give them a chance to excel in what
post graduation. dio that houses a joinery division as it is they do best, work hard and know that
3 He was recently promoted at the firm here that he gets to see projects evolve their work will be appreciated in a truly
A living room design and given the responsibility of handling from a drawing to its finish. Constant rewarding manner.
for a private client. the design team, which includes visits, double checks of dimension, Post the CID Awards 2010 nomina-
visualisers, CAD operators, estimators material, material finish and ensuring tion, I was determined to do better, push
4 and civil engineers. His tasks include every drawing is approved is part of his myself even further and I’ve worked
Private residence. coordinating with the sales team or a daily routine within this division. hard in achieving that goal.
3 4

DESIGNER Q&A
5 6
5 The outcome is evident and I’m here bring this project to life despite doubts
7
Lower deck master today. To be singled out by a team of from others asking me if I felt capable.
bedroom. expert and honorable judges who have Knowing myself and the fact that I’m
been in the industry for many years’ always up for a challenge, I could not
6 means a lot to me. Competing against resist. I held on to the opportunity and
Yacht upper deck. the industry best is overwhelming. To be had to prove that I could do it.
recognised as a young interior designer On my jrst site visit, I knew research
7 within the industry, will now give me a was the key to the initialisation of this
The yacht corridor solid base and the conjdence to reach project. Saeed advised me to visit a
lower deck. further into the international scene. few yacht building companies and to
It has given me the support I need in understand the basics when it came to
achieving the impossible, something I building yacht interiors.
truly love as I enjoy a challenge. I now I complied and took down notes,
feel more conjdent in taking up new photos and made concept sketches
projects that I have not worked on whenever I could. Meeting a variety of
before, perhaps airline interiors, a genre engineers and specialists within the
I’ve always wanted to get my hands into, industry was a great experience. The
as the challenge involved is by far the emphasis to detail was fascinating for
greatest in terms of interior design. me, everything, be it a knob or hinge
My friends and family have always design concepts and themes are being had to be of a specijc marine grade.
stood by my side and have supported submitted for approval. Nothing goes unnoticed when building
me through thick and thin, this is a great yacht interiors. The entire physique or
opportunity to give back to them what What is your favourite project to date? structure had to be understood and
they have provided for me. Hands down, without a doubt it’s the thought about; everything had to be
yacht interiors I designed for my client, perfectly weight balanced to avoid the
What projects are you working on? Saeed Ghanem Al Suwaidi, (managing yacht from tilting to one side. Working in
I’m working for a high projle govern- director of Al Ghanem Real Estate). a space where jberglass is your struc-
mental organisation. Due to security The task was to refurbish the yacht’s tural base or canvas, has to be given
reasons and client conjdentiality I am interior. Give it a complete new look the highest amount of care, as it is quite
unable to disclose any details about with a modern kair to it. It seems easy in expensive and time consuming to repair
these projects. All I can say is that I’m essence but what was about to happen if it gets damaged.
greatly honoured to work for such a changed my entire perspective within With a deadline of two weeks to
prestigious group. that jeld. prepare an initial concept, layout and
The scope of work includes design At the time, It was my jrst large scale 3D visuals, the pressure was intense. I
and execution of various spaces within project and I could never have imagined worked back to back, constantly visiting
the jrm which include ofjces, confer- starting my career with a project of an the yacht for measurements. Pre-pre-
ence rooms, auditoriums and functional estimated six jgure price tag. I was a sentation, I was held in a make or break
areas. Since it’s in the initial stage, 100% sure that all eyes were on me to situation. Negative thoughts entered my

DESIGNER Q&A
8 9
mind but I stayed positive and strong. The key is valuing what you do and and sustainable in nature. I’m a diehard
I knew I did everything by the book. understanding what you’re capable fan of minimalism when it comes to inte-
Looking at the jrst 3D perspective view of. I don’t fancy imitating someone rior design. Clean shapes, earthy tones
of the upper deck, Saeed said, ‘This is else because of their success, I’m sure and natural design elements are what
exactly what I want’, and it was from the successful have had their share of I look for. Simple is beautiful. The raw
that moment I knew I could make it and rough seas and I’m prepared for it. If it’s aspect in terms of design is intriguing. It
my work could make a difference. my story I want to be the lead in it. It’s should be easy for the eye to digest.
an individual’s character, upbringing, I’ve recently started using twitter
How do you feel about being a young environment, exposure, ability to think and it’s a great way to meet and follow
interior designer in the Middle East? outside of the box that dejnes them. some of the industry’s best. It’s a great
I feel thrilled, excited, valued and hope- medium for keeping up-to-date in the in-
ful for a brighter future. I’m thankful to Where do you get your inspiration from? dustry and a great source of inspiration.
be fortunate enough to start my career Every client I meet inspires me to
in UAE. Dubai especially, is the fashion explore further; they’re the ones that What’s next for you?
and design hub within the Middle East. literally pull my thoughts out of the box. Accepting new challenges dejnes me.
There’s great opportunity and potential It helps me to be more kexible in terms I’m keen to know what may come in the
here. I’ve grown up in the region and of design. It’s brought me out of my future but time will tell. An opportunity
have friends from different backgrounds comfort zone and has led me to explore to create the interiors for a private jet or
and cultures. It exposes you to different new areas and concepts. commercial planes would be amazing. It
lifestyles and mind sets, shaping you When I work in the studio I have my is a whole new world and the challenge
as an individual to be compatible in a headphones on and my surroundings creating interiors for the air industry is
multicultural environment. It’s home don’t matter. My colleagues know when fascinating. Weight is a crucial issue
to me and to have an opportunity to do I have my headphones on and I’m work- when it comes to aircraft interiors,
something you love on your hometurf ing on a project I’m not to be disturbed. sourcing out new materials or having the
can never go amiss. It helps to keep me focused on what I’m opportunity to experience or use differ-
I have to admit, there have been a few working on. Music inspires me. ent type of materials other than wood
times when I received a second glance Away from the studio, I’m spoiled would be fascinating.
from clients when I disclosed my age; with choice. Everything is an inspiration, It’s always been on my mind to learn
I usually laugh it off and get back to from street lights to a concrete barrier. more about green design and build, as
business. Working as a young emerging It’s been painstakingly designed by this is the future. I want to know more
interior designer especially within the someone. I admire detail, I’m always about the sustainable environment.
UAE can be brutal or rewarding. It’s es- arguing with myself regarding the pros To research and study about energy
sential to be strong and make space for and cons of an element in a design. I’m efjcient methods and ways in creating
8 harsh criticism, it shouldn’t break you. sure they have spent a lot of time, mon- an energy efjcient space and pursuing
Upper deck lounge. It’s the trust factor that’s important. ey and effort in the design process and I studies on materials that are eco-friend-
Competition is tough especially when try and jgure out why. The cost factors, ly. The UAE is swiftly adopting green
9 you’re young and clients are eager to material, ways to further research and buildings; a LEED accreditation course
Lower deck bedroom. know if their money is well spent. come up with something more effective will be next on the to-do list.

FEATURE

FEATURE
F ROM HUMBLE BEGINNINGS WORKING IN HER GR A NDMOT HER ’S S T UDIO

IN SPA IN, ISA BEL PINTA DO WENT ON TO JOIN G A J, WINNING CID’S
INT ERIOR DE SIGN F IR M OF T HE Y E A R 2011
I
sabel Pintado, associate partner, GAJ, from university took off and we spent many years
claims her introduction to interiors came designing restaurants, private villas, pharmacies,
through her paternal grandmother who had clinics and stands for fairs. A superb learning curve
a small decorating shop where she sold where we supported each other and undertook
furniture and undertook projects. tasks we thought we would never do,” she said.
From the age of 13, she started working week- Pintado moved to Dubai 11 years ago, looking
ends at her shop/studio, and this is where she for a change of scene and new sources of inspira-
developed a passion for design. tion from the Middle East.
“I loved putting schemes together with her She was introduced to Brian Johnson, through
help and seeing them come to life,” she said. a friend, and after working on a couple of proj-
“Interior design and decoration fascinated me ects on a freelance basis, he invited her to join
and drove my mother insane as I changed my GAJ (formerly Godwin Austin Johnson).
room every couple of months. You could say that “With Brian’s support and trust in my abilities,
I started decorating and then after university the interior design team grew from just me to a
moved on to designing.” team that reached 24 at our peak. Our staff have
At the time, Pintado’s options in Spain were been with us for many years, some have moved
limited to studying architecture or interior on to other countries, some we sadly had to let
decoration so she moved to the UK where go through the recession but the overall feeling
she jrst took a foundation course in art is of a team that supports each other and craves
and design in Brighton followed by a to achieve the best possible work,” she said.
degree in interior architecture at the Uni- Over the last six months, many of the projects
versity of Wales. GAJ had on hold during the recession have come
In the last year of her studies, she back to life, together with requests for new work.
started working part-time for architect, The team is currently working on a series of
Patrick Williams on the redesign of Aberystwyth hotels; Millenium in Muscat, a 4 star hotel at The
University Student Union in Wales. Wave, Muscat, a series of private villas in Jed-
“After completing this project, the studio dah, Abu Dhabi and Muscat. A golf club house in
I set up with my husband and a colleague Scotland, and an apartment in Paris.

FEATURE
It is also completing a series translate into designs, failed due to a come to detest as design intents have
of projects in Sharm El Sheikh, in lack of funding. been hard to maintain and sometimes
Egypt, for Citystars urban develop- “Managing client's expectations lost. I believe this point could and can
ment, from a 5 star hotel and apart- for the budgets, that have over the be resolved through the involvement
ment blocks to a nightclub. last couple of years been allocated to of qualijed and experienced quantity
1 “The extension to Palm Tree court, projects, has not been an easy task. surveyors involved at each stage, it
Isabel Pintado, at the Jebel Ali Hotel has restarted Value engineering is a word that I have would eliminate unnecessary abortive
associate partner, on-site and we look forward to many work and it would allow projects to run
GAJ. of our other projects to reach site as to in a smoother manner,” she added.
allow us to transform all our ideas and “Good project managers, a key com-
2 hard work into the jnished project,” ponent to the consultant’s team, are
Walking through the said Pintado. not always considered necessary here
main ofjce. “I see a year full of promises, new and I believe all medium to large scale
projects, new team members and projects need them.”
3 developing the relationships with our For the jrst year after the jnancial
The design studio. current and new clients. A year that crisis GAJ faired well in the industry
I am hoping will bring back the full as the majority of its projects were in
4 potential of the team.” North Africa, Libya, Tunisia and Egypt
The GAJ design team. For Pintado, the main challenges and they were less affected by the
over the past three years have been global downturn.
5 getting projects to site. It was in the spring, the company
The ofjce interiors in She said many of the ideas clients found hardship due to the unrest in
3
Al Barsha, Dubai. have had, and commissioned to GAJ to these countries and many projects
4 5

FEATURE
6 8 9
10
9 11
6 came to a standstill and it had to let go “From a design point of view, I as they need to get things right. Re-
Golf Club House. of a few members of staff. would like to see it progress into an ally listen to what the client says and
“For better or worse, the crisis has authentic interpretation of the region. doesn’t say and always remember
7&8 acted as a purge of companies and I An interpretation that avoids pastiche that they are the client and the end
The Federal National believe this has left the region with copies; where the history, the es- result must meet their brief. Egos are a
Council building. a better albeit smaller pool of design sence of the location of the project is dangerous thing in interior design and
jrms,” she said. distilled and applied in a creative way. knowledge comes from experience
9&11 “Refurbishments and upgrades of I have always believed a project is as and not from getting it right jrst time
Kempinkski Palm existing buildings have picked up over good as the client and luckily we have round,” she said.
Jumeirah residences. the last year and I see these as a prom- been blessed with them.” “I would suggest seeking work in a
ising source of work. Colleagues that Pintado said her advice to someone jrm whose design philosophy meets
10 specialise in ofjce jt-outs have seen starting out in the profession is; ex- their own, where looking at the work
Golf Club House a very good year and I see enormous pect to work hard, listen to their senior they produce makes them want to
library. potential in the UAE and the region. designers and ask as many questions discover more about themselves and

FEATURE
where, once they have managed to get a team that feels proud of what they 13
some work experience, they feel they produce. Pintado said she wants to
would be happy. We all spend many work in an environment where the
hours at the ofjce, more than at home design team can focus on ‘creating
and you need to be happy and be sup- unique spaces, spaces that make
ported to produce good design. people stop and look around, spaces
“Above all, have enthusiasm for that evoke emotions and achieve the
what you do, try not to become overtly client’s brief’.
complacent with your designs and “An environment that leads to
study what other designers are doing creativity and happiness in the people
and their work constantly.” around me.
GAJ is currently focusing on creat- Where will I be? You never know, life
ing good quality design and running is full of surprises,” she said.
12
Westgate restaurant.
13
Tilal ofjce interiors.
14
14
Tilal complex pantry.
15
Tilal complex ofjce
view.
16
Westgate standard
suite.
17
Tozeur, Tunisia, spa.
18
12 15
Tozeur, Tunisia, bath.
16 17 18

CASE STUDY: SAMAD RESTAURANT

PDL INT ERIORS EMBR ACE S A NCIENT HIS TORY IN A MODERN DE SIGN
J
anan Khammo, set up PDL (Pro- This idea was generated and de-
getti Di Lusso) Interiors in 2007, veloped after the huge success of the
having worked as an architect first Samad Restaurant built in Deira in
in Dubai for the last 15 years 2005, also designed by PDL Interiors.
with companies such as DEPA and “At that time, the intention was to
Kocache Enterprises. attract an Iraqi clientele, where the
His fit-out projects include the majority of people were located in Shar-
Sheraton Bahrain, Sheikh Marwan Al jah, as well as people who pass by and
Maktoum Palace, Grand Hyatt, Dubai tourists,” said Khammo.
and the Kempinski Hotel, at the Mall “In our new Jumeirah branch the
of the Emirates. clientele are meant to be different; the
He currently employs 60 craftsmen majority are UAE citizens and expats,
and 15 engineers at a factory that spe- but we also wanted to appeal to various
cialises in custom made fit-in joinery diplomatic corps, delegates and visitors
and loose furniture with an in-house to Dubai World Trade Centre exhibi-
design team working on concept tions, in addition to the Iraqi society,
presentation, design modification, living in Abu Dhabi.
coordination and perspectives. “For most of the Iraqi community in
His company was asked to design the UAE, Samad Restaurant has become a
470m² Samad Restaurant at Beach Park landmark, a gathering place, a venue
Plaza, Jumeirah, using the theme of for celebrations. Based on those tar-
Iraqi architecture, providing authentic geted clientele, we made our designs
traditional food and furniture within a and controlled our finishes to achieve
related mood/atmosphere. the quality of interiors intended.”

2 3
1 Khammo said from an architect’s which is usually used in the basements with all its intriguing details, used
Traditional 'Tanoor' point of view, the design requirements of traditional houses, mashrabia (in either for structural or ornamental pur-
ovens. set up by the management for Samad Iraq those are called shanashil) which poses next to the wood work.”
was like a ‘dream come true’ and an are basically windows overlooking the Khammo believes that to achieve an
2 ‘architects playground’. path 'darboona' outside,” he said. aesthetically sound authentic design, it
Antique metal artwork He said the team started the design “The coloured windows (fretwork) needs to make the whole space look as
designed by PDL and process by exploring all possibilities called the URSI, which represent big if it was actually built in the traditional
carved on MDF. for selecting the correct architectural windows covering the whole span of a method of Iraqi design.
vocabulary from an Iraqi dictionary of wall with coloured glass, are used in “There should not be any 'stick on',
3 architectural details through to learning the guest reception room on the upper 'faux paint' or 'decorative pieces'.
Chandeliers designed more about the history of Mesopota- floor, giving a warmth and privacy to the In our design you feel that the 'décor'
by PDL. mian architecture. house residents. is the side product, which is revealed
“In our design we have emphasised “Most important of all is the building through the genuine authentic sophisti-
certain elements, such as the flat dome, materials, the bricks (masonry work) cated structural technique,” he added.

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The biggest challenge for PDL

Interiors was how to blend the various
architectural elements, which are now
relocated and pertain to more than one
building prototype.
For example, the dome belonged
to a house cellar, the mashrabia is an
external window, the URSI window is
the guest room internal window, arched
ceilings resting on wooden beams are
meant for public buildings.
All those elements were reshuffled
and placed into a new format that could
accommodate the function and style of
a modern restaurant.
Then you have the smaller details
and finishes, the traditional wood panel
ornaments deriving from traditional
cabinets called ‘Sandalia’ from mosul
4 Northern Iraq, which have the patterns
The reception desk. engraved in mother of pearl.
“We used those cabinets for the
5 counter front. The wooden ceiling pat-
'Qoori' teapots made terns are typical for the houses of the
in Syria. wealthy tradesmen with the decorative
centre piece called the ‘Ayyina’. This
6 is extensively used on the upper floor
4
Marble slabs by PDL. soffit in our case and we have selected
5 6
the Ayyina called ‘Cobra’ pattern and

developed it into a lighting feature.”
The menus are designed to reflect
the mood of the restaurant with Arabic
poetry and the waitress uniforms are
a replica of the old abbasid era, the
dresses worn by the Hareem.
“You find yourself sitting in a space
that is not a house, a Khan (rest house)
or a street (darboona), however the
feeling is very traditional of Baghdadi/
Iraq,” said Khammo.
“A lot of artwork is spread around
the restaurant depicting various times
of Iraqi history, most important of all is
the major artwork at the top of the main

staircase, which is in antique copper It also faced a problem with the scar- sories, atmosphere and the details. The
representing a mix of old Babylonian city of power, as the electrical power only disappointment was the delay in
symbols and Assyrian figures of war- available in the mall was not sufficient the opening,” added Khammo.
riors on their horses hunting lions. to accommodate the restaurant kitchen. "Throughout a project and as a stan-
“From our previous design experi- “The overall result is quite pleasant, dard process you are always faced with
7 ence at the first Samad restaurant we achieved almost everything we practical site problems that were not
Orient House in Deira, we noticed that one of the aimed for, from a design point of view, visible when setting out the concept.
made the copper reasons of our success is the variety of quality of space, furniture and acces- “We had to alter the designs in many
chandeliers. architectural details and micro spaces corners of the restaurant to accom-
(environments) provided in different modate the MEP site requirements and
8 corners of the restaurant. By doing so, spot problems. It was very interesting
All woodwork is done the client is attracted towards a differ- and challenging to alter the design
by the PDL workshop. ent area depending on where he sits.” details because we wanted to retain the
The project completion date suffered, same overall spirit.”
9 due to several issues beyond the design PDL Interiors has already won a new
Decorative bricks team and main contractor’s control, contract with another restaurant in
made in Greece, such as the additional mezzanine floor Deira, thanks to the design of Samad
supplied by Zad steel structure that was added to the and has had a lot of ‘encouraging
Trading. existing built up area which had to be feedback’ from visitors, architects and
approved by local authorities. prospective clients.
10 This space was needed for two rea- It has completed a number of projects
Chairs designed and sons; functionally the allocated ground in its portfolio, including a AED40m in-
made by PDL. floor area for kitchens was not sufficient terior for the head office of the Environ-
for the set up menu and secondly from ment Agency, in Abu Dhabi, designed
11 an architectural point of view, this ad- by RW Armstrong, Al Waha Capital,
7
Wooden relief, PDL. ditional space was indispensable. SABIC/Dubai and ALEC Al Jaber.
8 9
10 11

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CASE STUDY: SPENCER HART TAILORS

A stitch in t me
SHED H A S DE SIGNED A F L AGSHIP S TORE FOR LONDON TA ILORS
SPENCER H A RT, PA RT OWNED BY SINGER ROBBIE WILLI A MS

M
att Smith (ex Wolf Olins,
Fitch & Imagination) and
Nick Stringer (ex Prada)
met at university and
founded Shed in London, in 2000.
A former client of theirs introduced
them to Nick Hart and they were subse-
quently invited to work on a project for
him at Spencer Hart, Savile Row HQ.
After seven years of being on Savile
Row, the company decided to broaden
out and open a shop in Liberty’s in Lon-
don and market a sub brand at a price in 2
line with its competitors like Paul Smith
and Richard James. Parker Hotel. This tesselated, iconic
The result is a kagship store within a shape has become a 3D object; a mini
period Neo-Georgian building, a former sculpture and main feature born out of
bank situated on the corner of Mayfair’s geometry. It is now the backbone to the
1 Brook Street. Shed has worked with whole store.
The koating table in many of the original features including “The birth of Spencer Hart was in Sa-
the store's entrance. the opening up of the fenestrated win- vile Row and was always about taking
dows, impressive entrance portico and men on a journey into a world inhabited
2 has retained the high bank ceilings. by these incredibly cool, well educated
The shirts on display. “The store is about Savile Row and in the meaning of life, characters,”
Palms Springs; it began as an out-there added Hart.
3 reference but has become physical “My tale was centred around the
The front of the shop in terms of both store-design and world of Blue Note records in the late
is for the 'Mayfair' products. Spencer Hart Palm Springs 50s and the paired down crisp under-
customer. is the casual wear, the scent - every stated but very disciplined approach
non-suiting offering which will be at the to the aesthetics of that era and the
4 kagship,” said Hart. way musicians would often take quite
The Neo-Georgian The walls are constructed from geo- conservative preppy or establishment
3
building. metric blocks inspired by Palm Springs’ uniforms and give them an edge .
“Think Miles Davis, John Coltrane and
Thelonius Monk and the way they mis-
appropriated white middle class dress,
the Brooks Brothers wasp look, or in
England, the way the Teds took Edward-
ian Savile Row uniform and gave it a
swagger. I also injected into the mix the
David Bowie Thin White duke persona
but then mixed in the romance of Brides
Head Revisited.
“One of the single biggest inkuences
in terms of style, attitude and sounds
was Frank Sinatra and the Rat Pack. The
idea of men behaving outrageously and
having it all,” he said.
Stringer said Shed began working
with Hart by improving Savile Row and
making it friendlier as it had been fright-
ening for many people to enter.
It then invited the design jrm to work
on its next phase, which was to open a
kagship lifestyle concept store based
on the idea of Palm Springs in the 40s
4
and 50s.

Hart wanted Shed to devise commer- “This presented a chance for the These homes were also refuges from
cial spaces which worked for showcas- brand to follow architecture in that the city, in this case Los Angeles where
ing and selling collections of denim, Spencer Hart adopted the block motif the movie stars and celebrities would
underwear, luggage, shoes and scents; as an integral part of the new 'Palm retire to avoid the photographers. It’s
a koating table in the store’s entrance Springs' menswear range. Shed got the always been a goal to design a store
is an arresting centrepiece, housing ties chance to develop packaging too for the that became a domestic modern inter-
and swatches. Floris 'Palm Springs' scent, again bear- pretation of that refuge.”
The Spencer Hart ethos developed ing the block motif.” It took three years from conception;
through its Savile Row origins was a Stringer said in the past, interior to jnd a site and investors (there are
useful starting place because although designs usually follow the brand 'ethos' 15 in total including singer, Robbie Wil-
Shed knew there would be a more set by another agency but with this proj- liams), to the design and jnish.
casual focus on tailored garments incor- ect, the reverse is true. The landscape “I went to Stringer and his team with
porated into the design, the origins are of the Californian desert played a big very strong opinions and direction.
still very much Savile Row. part on the ground koor, providing a This was a massive leap and I am a
“The trick was to take the best bits mix of chalky dry surfaces with velvety control freak as everything in the store
from Savile Row, attention to detail sands and worn rock. is designed by me and we were taking
sharp tailoring and the fantastic per- “We tried to exploit some of that a very big step,” said Hart. “It had to be
sonal service and let that all breath with richness into our project. The layering comfortable for a hedge fund type chap
5 the new garments and accessories,” of materials and textures was important to shop in, but at the same time a young
The new garments added Stringer. to take the store away from minimal- creative or rock star could also be on
and accessories. “It was important for us not to ism, that was never the right thing to the premises, and both feel welcome.”
forget where the brand originated. The pursue,” said Stringer. The new store was formerly a bank,
6 architectural cool of Palm Springs was “The mid century architecture sitting which meant it had a strong structure
The collection of ties. intrinsic to developing both the interior (literally) within these landscapes is already in place with its façade, but, the
architecture and the brand, The Parker often perched on the rocks in a particu- team faced several challenges submit-
7 Hotel façade providing inspiration to larly sculptural fashion. We loved the ting the design to the City of Westmin-
A mix of chalky dry anchor the interior with a strong yet work of John Luatner particularly his ster planning department in respect to
surfaces. delicate perforated concrete block wall. Reiner Residence named ‘Silvertop’. its window fenestration and signage.

“We were insistent that the windows Jazz, projections and specialist lighting the ‘Mayfair’ customer is one which
were opened up, as goods views into add to the sense of a theatre and create needs to be courted and made to feel
the space were intrinsic to the design's a backdrop to exclusive product lines comfortable in the tailored world. This
success,” said Stringer. (vintage watches, Swaine Adeney Brigg is captured in the entrance with front
“The building’s history was interest- leather goods, custom Oliver Goldsmith facing garments to demonstrate 20
ing and we had to turn the challenge of sunglasses) and bespoke tailoring. or more ‘looks’ instantaneously. The
8 an awkward basement space into the At the heart of the basement is a hanging table is a great talking point
The design echoes the client’s advantage. That took the form vault room, lined in Rosewood, with its whilst accommodating ties, scarves and
architectural cool of of an almost clandestine VIP hideaway. own changing space concealed behind cufkinks to the adjacent suits.
Palm Springs. Whereas the ground koor is light and two large sliding doors. This is where The so-called ‘architect’ customer
bright, the basement represents a the bespoke tailoring happens. can migrate further into the store and
9 thoroughly luxurious environment in “In every respect, it was a great discover his own Spencer Hart ‘world’
A showcase for denim, which the pop star and actor clients can project for Shed because the client con- where changing rooms are at the back
luggage, shoes and have privacy and dedicated space for tributed meaningfully at every stage. of the store with heavy velvet drapes.
scents. themselves and entourage.” It’s not right for everyone, but working “Texture was important as we headed
The basement at Brook Street houses in this collaborative way with Hart pro- away from minimalism and echoed the
10 the original bank vaults, which have duced a result that everybody bought weaves of seersucker and corduroy in
The changing rooms been transformed into an exclusive into along the way,” added Stringer. the garments. Some of the design was
are at the back of the area where access is by invitation only. The interior was centered on the straightforward referencing to the world
store. Entering through a keypad-controlled, different ’worlds’ of Spencer Hart. The of show business, the theatre style
concealed door, the mood changes southern elevation facing out onto lights for example and the jlm projec-
11 from the main retail space to become an Brooke Street and the Claridge’s Hotel tions of Miles Davies and Bowie,” said
A perforated concrete after-hours hideaway. rekects the more tailored side of the Stringer. “It’s not about old school Bond
block wall. The space is also lined in heavy business, while the westerly façade Street kagship, it’s a fresher way of
velvet curtains and dark solid wood wall facing Davies Street houses the diffu- retailing which the world of menswear
12 jnishes, with tones of black, chocolate sion ‘Palm Springs’ range. The store needs.” Hart will open 10 concessions
Sharp tailoring. brown and midnight blue. is dissected according to its clientele; over the next three years with Shed.
8 9
10 11 12

Light Design Experience
Lasvit cordially thanks to all the visitors that have come to Lasvit’s Mysterious Forest feature
for the first time exhibited at the Index International Design Exhibition in Dubai.
Mysterious Forest by LASVIT at Index International Design Exhibition, Dubai

www.lasvit.com
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in the Middle East and Africa
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United Arab Emirates No Stain Tel:+971 4 885 78 78
FEATURE
Sliding Doors
A COLOURFUL DESIGN BY K ARIM R ASHID REVITALISES THE INTERIORS
OF A SUBWAY STATION IN NAPLES, ITALY
I
talian architect and design studio, Entering the venue from the piazza, to the platforms below and intersecting
Atelier Mendini and New York- the visitor walks though a space clad the space between the head projle
based industrial designer Karim with tiles, each one printed with new benches is an abstracted, Synopsis
Rashid, has collaborated with the words created in the last century. sculpture rekecting the nodes of the
M.N. Metropolitana di Napoli to create The mezzanine level of the station brain and the synapses which occur
the interiors of the University of Naples has four black columns clad with DuPont within that.
subway station. Corian in Nocturne (black). These are all Nearby, the subway station control
Rashid said a subway station is a positioned close to the gates, with two centre is clad with DuPont Corian Glacier
temporal, transitional space, yet the in a cylindrical section, and the others White to contrast with the pop-style
commuter is contained for a short featuring the projles of huge heads. graphics on the koor and wall.
period of time before continuing his/ Along the back wall of the lobby level Various artworks and other graphic
her journey. The design concept focuses are lenticular icons that change colour art serve as a focal point. These abstract
on the commuter experience within the and perspective as commuters proceed images invoke the user to shape the
train station, and how the surrounding environment according to his/her own
environment can serve as a respite in a 2 creative interpretations. The platform
person’s daily schedule. steps feature abstracted portraits of
“There was a great synergy working Dante and Beatrice. The accent colours,
with Atelier Mendini, particularly on lime and pink, indicates the direction
the creative and technical level highly and guides visitors through the descent
required for this project,” he said. to the jnal destination.
The subway station is the jrst of jve “I started this project more than six
new facilities integrating the Naples years ago. I visited Naples, in 2004, for a
subway line 1 that serves strategic briejng with Mendini then he and M.N.
areas of the town and is part of the Metropolitana di Napoli selected vari- 1
“Art Stations” network, which are all ous famous architects to design each University of Naples
conceived by internationally renowned station,” said Rashid. subway station.
architects and enriched in both interiors “They showed me Gae Aulenti’s
and exteriors, by sculptures, installa- station design that was completed in 2
tions and contemporary artworks. 2002 as well as the station Mendini had Karim Rashid.

FEATURE
DESTINATION FOCUS
designed. Aulenti’s station has work space. Since the stations were under the shrinking world, the data-driven third
3 by Michelangelo Pistoletto and Joseph auspices of art, this allowed me to de- technological revolution, infosthetics,
Lenticular icons Kosuth. Some stations have art from sign something more than a station, that and a place that stimulates, inspires,
change colour in the Sol Lewitt to Sandro Chia. Alessandro is somewhat conservative, and ‘accent’ and exudes energy.
lobby level. and Francesco Mendini were the master it with art,” he said. “When I designed the station with
planners on the projects.” “I did the whole station as a digital large ‘digital data-driven brushstrokes
4 Rashid used pop colours in two tones art space so I sunk the art budget into I did not even think about whether it
Pop-style graphics on – lime and pink – taking the theme of a the interior wall and spaces instead of is wild or not, I guess I was more naive
the ceiling. conceptual descent when entering the selecting art. I always thought it was a then, and thought that they wanted my
subway as a physical and mental transi- better way to spend money. aesthetic. And they did and along the
5 tion for visitors. “A person is in the station on average whole process from the president to
The platform steps “A new world is discovered below for three to four minutes and in that the politicians to the engineering team,
have portraits of ground where travelers are impacted by time I want to communicate the idea everyone loved my concept. The only
Dante and Beatrice. the soft nature and striking palate of the of knowledge, global information, the reason it took so long was because of
6
The Synopsis
sculpture.
7
The surrounding
environment has a
striking palate.
8
Digital artwork.
9
Curved walls and
sculptural columns.
10
Black columns
4 5
depicting huge heads.

FEATURE
the tumultuous political condition that

prevails in Naples.”
The whole interior design of the Uni-
versità subway station is conceived to
guide travelers on a pathway to knowl-
edge and to stimulate creativity, imagi-
nation and reflection. Beyond guiding
the traveler through the underground
space in a fresh and exciting way, all
decorative and structural elements of
the environment create a link between
the pragmatic function of the station
and the academic and multi-cultural
relevance of the city district.
The overall result is an astonishing,
environment for a subway station:
curved walls, sculptural columns, vivid
6
colours and graphics reflecting a strong
spatial personality.
Rashid is currently working on a 600-
room hotel in Bangkok and a condo proj-
ect in Miami as well as a children’s store
in Russia, limited edition cell phone and
clocks for Alessi. His award winning de-
signs include democratic objects such
as the ubiquitous Garbo waste can and
Oh Chair for Umbra, interiors such as the
Morimoto restaurant, Philadelphia and
Semiramis hotel, Athens.
9 10

FEATURE
1 2
A Private Affair
WITH SHOWS SUCH AS INDEX DUBAI HAVING A BATHROOM-SPECIFIC SHOW FLOOR,
CID DISCOVERS THE BEST BATHROOM PROJECTS IN THE MIDDLE EAST
T
echnology is increasingly being sustainability and water conservation,” As a firm that delivers water every day
used in the bathroom design said Muhammed Kazi, project manager, to commercial and residential buildings,
industry to combat the issue of Index Kitchen & Bathroom. it prioritises products that address to-
water conservation. Showers, Brands are working to combine day’s environmental concerns, such as
sinks and general water use account for innovation while making an effort water conservation and water quality.
40% of a resident’s water cost. towards reducing the environmental The Middle East office opened in
Interior design trade shows such as impact, lowering the consumption of 2011 and since February, the team and
Index have tapped into this market by non-renewable resources and improving distribution network throughout the GCC
hosting specific events for the industry. water management. and Levant region has grown.
K&B Essentials was a feature designed Delta Faucet is one of the latest com- “Despite the fact that we are coming
specifically for interior designers, archi- panies to enter the Middle East market. late to the region, we see a lot of oppor-
tects and project consultants dealing Founded by Masco Corporation in 1954 tunities over here, since responsible use
with kitchen and bathroom space. with the introduction of the single- of our resources, in particular water, and
“The K&B industry is driven by the handle faucet, it manufactures Delta, the requirement for long-term warranty
latest state of the art developments Brizo and Peerless branded products. as well as longevity and reliability of 1
in space planning, design aesthetics, From Touch2O Technology that turns materials are becoming the main criteria The Addison tap
functionality and longevity and there are faucets on and off with just a touch, to a in the commercial sector,” said Ross created by Delta
three core areas that generally need to Diamond valve that helps the faucet last Jackson, regional manager, Middle East. Faucet Company.
be considered when designing a kitchen up to 10 times longer than the industry Delta has worked on international
or a bathroom for any small or large standard, Delta wants to provide a bet- commercial and residential projects, 2
scale project: innovation and trends, ter way to experience water. like the Las Vegas Centre, Trump Ocean The Pilar faucet.

FEATURE
3 4
DURAVIT
What is the best interior design
project your company has executed
in the Middle East and why?
Beside other significant projects
in Dubai, the tallest building in the
world, the Burj Khalifa, built by Emaar
Properties, is the most impressive,
which Duravit has worked on. The
tower’s bathrooms feature the “barrel”
3 Club in Panama, and the Napa Valley made by Duravit.
Delta Faucet worked residential complex in Beijing. GROHE In the last 20 years, Duravit has
on projects in Macau. It was also named 2011 WaterSense What is the best interior design successfully pursued an explicit
Manufacturer Partner of the Year by the project your company has executed design strategy for its products and
4 US Environmental Protection Agency in the Middle East and why? offerings and, in collaboration with
Duravit’s Starck (EPA), where it was recognised for its One of the biggest landmark projects high-profile names such as Philippe
barrels were used in support of the WaterSense programme GROHE has worked on this year is the Starck, Sieger Design and Matteo
the Burj Khalifa. and ongoing commitment to promoting world’s most exclusive hospital: Sidra Thun, has developed bathroom and
advancements in water efficiency. Medical and Research Centre in Qatar. wellness products that stand out not
5 Mark Bickerstaffe, director — new GROHE has fully equipped the entire only on the strength of their unusual
GROHE’s faucets seen product development kitchen & bath, facility with its premium state-of-the- design but also because of their value
at the Sidra Medical Europe and Asia Pacific, Kohler, said art faucets, Eurosmart Cosmopolitan for money.
and Research Centre. sustainability is a global issue. CE, at the final phase of the project. “We offer everything in bathroom
Having had an opportunity to under- The centre, which was designed by design, ranging from jeans to dinner
stand how water is viewed in different the world renowned architect Cesar jacket,” said Franz Kook, management
cultures, Bickerstaffe said certain Pelli, will be an ultra-modern, all- board chairman, Duravit.
regions are attuned to the threat to its digital academic medical centre. The The barrel is a vanity unit designed for
natural resources, like China, which centre will encompass three primary Duravit by Philippe Starck in 1994. He
creates a passion within consumers to functions: World-class clinical care, was inspired by primitive forms, such
respond to the problem. medical education and biomedical as the washing bowl, bucket, hand
“We see the same in India; there is research. pump, and nail.
an understanding in the high end of the Over the years, the Starck barrel has
market about conservation. Within the become Duravit’s best-selling item
European mature markets there’s been of bathroom furniture and has been
a huge amount of scepticism about selected to move into the luxury
sustainability, but that is starting to 5 skyscraper, Burj Khalifa.
change. That’s partly driven by the need Duravit has delivered more than 1,000
to save money and to make sensible and barrels to Dubai, as well as over 4,000
long-term choices. People are changing WCs and bidets and more than 1,600
their minds and altering their values,” baths and whirltubs.
Bickerstaffe added.

FEATURE
6&7 6 8
Some of the products ROCA

supplied by Roca for What is the best interior design
The Wave Muscat. project your company has executed
8 The Wave Muscat is the krst ITC project
The Meydan Hotel in Oman (freehold property). Roca SW
bathroom by Geberit. has been supplying this project since
2009. So far it has supplied nearly 400
9 toilets for lats. Recently, the client has
The Yas Hotel worked extended these specikcations to villas
on by Bagno Design. and commercial spaces. Now the entire
project is likely to be with Roca. When
finished, it will have 4,000 houses
(town houses, apartments, detached
and attached villas), three hotels, a
Greg Norman signature golf club and
7 shopping area. Roca supplied Dama
Senso BTW + Concealed Cistern +
Push plate; Stratum Wash Basin with
base unit; Vythos BT + Front panel;
Targa range mixers; Play accessories;
and, Happening and Malta range GEBERIT
shower trays with wooden platforms. What is the best interior design
project your company has executed
9 The Meydan Hotel is Geberit’s best
due to the sheer volume of high end
products supplied by Geberit and
due to the opulence, profusion and
attention to detail of this hotel with
rooms having spectacular views of
the racetrack. The range of products
Geberit supplied include Duofix self
supporting mounting frames and the
concealed cisterns with a range of
different flush actuators including
sensor and manual operated for the
concealed cisterns, Geberit Aquaclean
Shower toilets, Hytronic automatic
taps with infrared control and
numbers supplied go into thousands.
Geberit has a range of products that
are regarded as sustainable sanitation
solutions and which contribute to
BAGNO DESIGN increased quality of life with low
What is the best interior design project your company has executed in the Middle East and why? energy and water consumption and
To date, Bagno Design has supplied many of the leading hotels in the Middle East. The hotel which stands with ecologically friendly materials.
out as being the most significant in recent times would be the Yas Hotel. Straddling Abu Dhabi’s Yas racing Noise insulation or simple product
circuit, which annually hosts the Final race of the Formula 1 calendar, this hotel has become an iconic disposal are also part of responsible
destination with the world’s eyes focused on it. The project was designed and managed by an international product design. For decades, its
design team. The hotel was constructed in a very short period of time utilising both conventional and pre- products have been setting standards
fabricated (pod) construction methods. These factors capitalised on Bagno Design’s varied product portfolio in terms of economical water
and also tested its supply chain capabilities. consumption and its production
Bagno Design comprises of both wholly owned and franchised operations – there are currently over 15 Bagno plants practise active environmental
design showrooms globally, with more set to open in Q1 of 2012. management with impressive results.

Setting the
standard for
construction
services
ISG is an international construction services company delivering
Dubai Abu Dhabi Qatar Cairo

Contact: Roger Clement - Business Development Manager
Tel: + 971 4 350 6900 Email: roger.clement@isgmideast.com
WINNER
MIDDLE EAST INTERIOR
CONTRACTOR OF THE YEAR
www.isgplc.com
SUPPLIERS YOU SHOULD KNOW
OFFICE SUPPLIERS
YOU SHOULD KNOW
W
ith more than $300 take advantage of the surplus in Among the conjrmed exhibitors enables the regional architecture
billion worth of prime ofjce supply. for the event include international and design professionals to ac-
major projects to be “The GCC commercial jt out heavyweights Bisley, Bürotime cess some of the most respected
awarded across the and ofjce refurbishment seg- and Guialmi who have each indi- industry opinion.
Middle East by 2012, organisers ments are poised for exponential cated plans for product launches Following the success of the
of The Ofjce Exhibition — Middle growth in the coming years. Both at the 2012 show. 2011 show, when a signijcant
East’s largest industry exhibition Qatar and Saudi Arabia have The Ofjce Exhibition’s focus amount of business was closed
for ofjce design — said they are revealed plans for big infrastruc- is to showcase the best in ofjce onsite, exhibitors are anticipating
conjdent the 11th edition will ture projects, which will ensure design from around the world, next year’s event. Nearly half
deliver more opportunities for supporting commercial property, educating the region about the of the exhibition koor space for
participants to tap the anticipated while in the UAE we continue to latest ofjce trends and providing 2012 has already been sold prior
market growth in the regional see businesses take advantage invaluable industry networking to the event’s ofjcial launch, with
ofjce segment. of the declining prices in ofjce opportunities for jrms. It will also 30% of that booked at the end of
With GCC interior design spend space,” said David Wilson, event broaden its show offering to in- the 2011 show.
forecast to exceed US $5.67 bil- director, dmg :: events. clude specialist health and educa- The Ofjce Exhibition will take
lion in 2011, according to industry “With the Ofjce Exhibition tion suppliers to meet the regional place at the Dubai World Trade
analyst Ventures Middle East, the attracting visitors from across growth in both these sectors. Centre from May 15-17, 2012.
outlook for the ofjce jt-out seg- the wider Middle East and even The Ofjce Exhibition’s associa- With a booming ofjce market
ment remains positive as contrac- Africa, it really is the gateway tion with the International Interior and an exciting year predicted for
tors support new infrastructure through which to reach active Design Association (IIDA) as its 2012, Commercial Interior Design
projects, developers manage business opportunities in the ofjcial knowledge partner for speaks to the ofjce suppliers
existing assets and end-users region,” he added. the second consecutive year also everyone should know.

By Rand Sandher, sales director and Sid- spaces efjcient, functional and comfort-
The Total Ofjce dharth Peters, managing director
Tell us about your company?

able. It was awarded the Good Design
Award from the Museum of Architecture
and Design of the Chicago Athenaeum
The Total Ofjce is a 15-year-old and is in its permanent collection.
organisation within the Middle East
that provides furniture solutions for the Recent developments?
corporate and hospitality sector. The new version of Idea Paint will be
available in November 2011 which
What are your best selling products? will be odourless, low VOC, writeable
Idea Paint, which turns virtually any in two days as opposed to seven and
surface you can paint into a high- sprayable. New is Dossier, the executive
performance dry-erase surface. line by Teknion launched at NeoCon
Transit, which offers a high-performance 2011. It is case-goods redejned with a
ofjce furniture system, designed for clean architectural look and kexible.
maximum planning kexibility.
Cwtch is an elegant high back sofa solu- What sets you apart?
tion designed to offer a private place We have 15 years experience with con-
in any busy or public space. It won The tinuous understanding and adapting to
Best of Category: Seating – Group Seat- market trends. We are committed to en-
ing at The Ofjce Exhibition, May 2011. vironmentally sustainable practices, evi-
Tek/N is a durable, elegant and econom- dent with our LEED accredited facilities.
ical solution for the ofjce environment We tailor our service to each customer to
which features a linear and minimalist ensure their corporate vision is realised.
aesthetic and a carefully edited selec-
tion of design options. How do we contact you?
Revo includes desks, extensions, work, T: +9714 450 8700, F: +9714 450 8702
stretch worktop, cabinets and confer- info@thetotalofjce.biz
ence tables designed to create work www.thetotalofjce.biz
By Tom DiLillo, director of marketing Recent developments?

Coalesse offers highly crafted, award
We’ve recently introduced a line of
casegoods to enhance the meeting and
collaborative space. This line includes a
Steelcase
winning furnishings for designers and lectern, a series of credenzas, benches
their clients who realise the value of art- for overkow seating, a serving cart, and
fully appointed spaces. personal mobile storage unit, which we
Our customers want style, authenticity, call the Moby.
and craft to inspire them everyday. They
want their values embodied in their What sets you apart from the compe-
environment. They want premium expe- tition?
riences and original designs. We strive to understand the needs and
As the premium brand of Steelcase Inc., expectations of companies and their
Coalesse supplies a comprehensive workers by continuously researching
offering that supports work in lobbies, people, work, and lifestyle needs.
lounge, conference and meeting rooms, By combining insights from research
private ofjce, cafeterias and canteens, with a world-class design culture we as-
and informal meeting areas. pire to create solutions that will inspire
people, help ease the fast pace of work
What are your best selling products? and life, and change the landscape of
While all our products are very popular our homes and ofjces.
in the market, our new SW_1 low col-
laborative collection is now our fastest How do we contact you?
growing product range. PO Box 502596
Our broad collection of lounge seating Dubai, UAE
including the new Millbrae and Visalia, T: +9714 369 7838
coupled with our CG_1 and Sebastopol F: +9714 369 7837
occasional tables have also been really info-me@steelcase.com
well received by our clients. www.steelcase.com

SAS International
By Andrew Jackson, director mance which is a major consideration to

provide enhanced occupant comfort in
Tell us about your company? an ofjce environment.
Having operated in the Middle East for
over 30 years, SAS International is a Recent developments?
leading designer and manufacturer of We recently launched a range of com-
interior building solutions. Products modity products, available from stock,
include metal ceiling systems, parti- direct from the local depot in Dubai
tioning and architectural metalwork. including metal ceiling solutions ideal
We’ve recently opened a 15,500 sq ft for the commercial environment.
dedicated training suite at our Dubai site
which offers contractors kexible training What sets you apart from the compe-
and seminar programmes for our metal tition?
ceiling systems or partitioning. SAS SAS International is driven by core val-
International has supplied a number ues of quality, innovation and value. The
of signijcant projects in the region continuous investment and develop-
including Aldar’s Headquarters in Abu ment of the business ensure high quality
Dhabi and the VIP car park at the Abu product solutions providing outstanding
Dhabi Financial Centre. The company value to project teams and clients pursu-
has recently supplied a bespoke metal ing excellence. Metal ceilings offer the
ceiling solution, which is currently being sophisticated look desired by Middle
installed, to Trust Tower in Abu Dhabi. East clients and are available in a
variety of jnishes that help to enhance
What are your best selling products? the value of a building and perception
Our metal ceiling solutions have a of the internal environment. In the
lifespan in excess of 25 years with only commercial sector where letting ofjce
very basic maintenance. They provide space is hugely competitive tenants are
building tenants with a value option, of- attracted by grade “A” ofjce space that
fering a high quality, long lasting jnish represents real value for money.
as well as a sustainable one. They offer
an inert and inherently hardwearing How do we contact you?
surface, making metal ceiling systems SAS International
both hygienic and a low-maintenance Ofjce No. 1, Sun & Sands Building
option. They can allow for service inte- Dubai Investment Park 2
gration and ease of access for ongoing PO Box 450575, Dubai, UAE
maintenance and cleaning. Perforated T: +971 4 8855 545; F: +971 4 8855 546
metal ceiling solutions can provide enquiries@sasint.ae
outstanding levels of acoustic perfor- www.sasint.ae

By Abdul-Aziz Azem, founder furniture), Riyadh; Sanabel (ofjce fur-

niture), Riyadh; Omrania & Associates
Tell us about your company? (ofjce furniture), Riyadh; Deloitte Head
Our company is the jrst of its kind in Ofjce (ofjce furniture), Riyadh; Commu-
the Saudi market. In the last 30 years, nication & Information Technology Com-
we have handled massive projects all mission - CITC (architectural lighting),
over the country. Our expertise rests Riyadh; King Abdullah Financial District
in the supply of architectural lighting (architectural lighting), Riyadh; Tamkeen
jxtures, lighting control systems, ofjce Tower (architectural lighting), Riyadh;
furniture, carpet tiles and raised koor- Uroba Gallery (architectural lighting),
ing with branches in Jeddah, Riyadh Riyadh; and King Fahad Airbase (archi-
and Dammam. With a capacity of 100 tectural lighting), Taiff.
employees and being exclusive dealers
for many international brands including What sets you apart from the compe-
Vitra and XAL, we have set professional tition?
standards in the Saudi market. We always try to have our uniqueness in
projects with high quality design prod-
What are your best selling products? ucts, making sure our customers are
Vitra, Erco, Rovasi, Actiu and XAL. satisjed. For us, a project is a challenge
to make each penny worthwhile.
Recent developments?
Important projects executed in 2011: How do we contact you?
Princess Noura University (architectural Nouran Technical Lighting & Contracting
lighting and ofjce furniture); Capital Co. Ltd., P.O Box 17420
Market Authority Head Ofjce (ofjce fur- Riyadh 11484, Saudi Arabia
niture), Riyadh; King Abdul Aziz Library T: +966 1 462 1150
Technolight
(ofjce furniture), Riyadh; Electricity & F: +966 1 465 5406
Co-Generation Regulatory Authority riyadhbranch@technolight-ksa.com
(architectural lighting and ofjce www.technolight-ksa.com
By Prashant Sharma, division manager gas HQ in Qatar. We are investing a lot

Alshaya Trading is part of Alshaya
in infrastructure and human capital and
are exploring new markets in the Middle
East and Indian Subcontinent.
Al Shaya
Group, the region’s largest retailer
founded in 1890, and now spans more
than 11 countries. The furniture division
What sets you apart?
We derive our strength from our
Trading
represents some of the best brands in recognised management quality, in-
the industry across the GCC with dedi- novative strategies and favourable em-
cated project showrooms in UAE, KSA, ployer culture. We only represent top of
Kuwait and Qatar with ofjce furniture the line brands and our committment to
like demountable partitions, executive, high quality products and services sets
operative desking and seating, confer- us apart from the competition. We pride
encing and auditorium solutions. We ourselves on our professional sales and
offer design services for client’s ofjces. marketing team, supported by in-house
design, logistics and service teams.
What are your best selling products? This expertise gives us a competitive
We sell demountable partitions and advantage in executing projects of any
executive ranges from Estel, Italy, seat- scale in the region.
ing from Sedus and Grammar Ofjce,
Germany and operative desking and How do we contact you?
conferencing solutions from Nowy styl Alshaya Trading Co LLC
group, Poland. Furniture Division
Salahuddin Street, Deira, Dubai
Recent developments? T: +971 4 607 4200
We have completed prestigious projects F: +971 4 269 2346
in the region like Zayed University in furniture@alshayauae.ae
Abu Dhabi, Buraimi University in Oman, www.alshayatrading.com
community colleges in Riyadh and RAS www.alshaya.com

By Rob Keddie, regional director – and SAYL continues this trend. Offering
Herman Miller Middle East and Africa

Herman Miller quality and manufactured
with respect for the environment, SAYL
is at the cutting edge of design and
Herman Miller is one of the largest ofjce ergonomics, whilst still offering custom-
and healthcare furniture manufacturers. ers a chair with an attainable price.
It is recognised as a leader in design
innovation and manufacturing for the What sets you apart from the compe-
environment. We sell globally through tition?
an extensive dealer network, with Herman Miller are probably best
regional headquarters in Dubai. renowned for their iconic designs, from
the launch of Ergon 1976 as the world’s
What are your best selling products? jrst ergonomic task chair, through to
Launched in 2004, and still produced at the newly launched SAYL family of seat-
a rate of one every 15 seconds, Aeron is ing, the design of which was inspired by
still one of the best selling products for the Golden Gate Bridge. The strength
Herman Miller. With its groundbreaking of this shows particularly with seating,
design, Aeron provides healthy comfort where products are designed in line
and balanced body support using its with decades of ergonomic research and
innovative suspension and easy to use understanding of the human body, and
adjustment controls. manufactured with a class leading 12
year, 24-hour use warranty.
Recent developments?
In 2010 Herman Miller launched the How do we contact you?
SAYL family of ofjce chairs designed Herman Miller
by Yves Behar, continuing our tradition PO Box 37190, Dubai, UAE
of bringing design led ergonomics to T: +971 4 515 6565; F: +971 4 515 6566
the market. Yves Behar is known for info_dubai@hermanmiller.com
pushing the boundaries of technology; www.hermanmiller.com/worldwide.
By Chan Abraham, national sales tions from Greenguard, BIFMA, 1S0

manager – offce solutions

9001:2008. Its ofjce solutions depart-
ment has completed many projects
in the private and government sector
FAMCO
Since its inception over three decades including Abu Dhabi Archiving Depart-
ago, FAMCO is committed to providing ment, Dubai Hospitals, Lexus, Toyota,
outstanding second-to-none service ADNOC Ruwais Hospital.
levels to customers and to maintaining
quality, safety and environmental stan- What sets you apart from the compe-
dards. FAMCO is an ISO 9001:2008 & tition?
ISO 14001:2004 certijed company. FAMCO’s ofjce solutions team are well-
equipped to provide complete turnkey
What are your best selling products? solutions for ofjces. With international
As the largest Bruynzeel agent in the furniture, jling and archiving brands,
Middle East region, it is a market leader as well as innovative design options, a
for mobile shelving and archiving, pro- pleasing, diverse and effective combina-
viding an efjcient solution to storage tion is guaranteed. Its ofjce solutions
problems. Bruynzeel’s systems include showrooms in Dubai and Abu Dhabi ex-
both static and mobile shelving and hibit a carefully selected range of ofjce
cabinetry, meeting quality and safety seating and work stations. With a 50%
standards such as RAL, GS and CE to growth in 2011, the ofjce solutions
provide storage solutions for ofjces and team is the translation of the relation-
archives, including government institu- ship utilising advanced technology with
tions, libraries, museums, universities, style, aesthetics, durability, safety, and
jnancial and healthcare organisations. care for the environment.
Recent developments? How do we contact you?

It has recent additions including a range www.famcouae.com
of ergonomic seating with certijca- Toll free 800 FAMCO(32626)

By Gaurav Jaisal, key accounts manager Recent developments?
Human Space Tell us about your company?

Human Space Ofjce Furnishing LLC is a
We have a new showroom with a 5,000
sq ft display area on Sheikh Rashid
Road, behind Mövenpick Hotel in Oud
mid to high-range furniture distributor Metha, Dubai. We’re also opening a
with a showroom located at Oud Metha showroom in Abu Dhabi soon. Some of
in Dubai. our projects include: Dubai World Cen-
We promote brands from the USA, Italy, tral (DWC), Bank Melli Iran (BMI), Ameri-
Germany, UK and Thailand. can School of Dubai, UAE Exchange
We specialise in the supply and installa- Arcadia Middle East and Honda Motor
tion of ofjce furnishings. Co. Middle East.
Our staff is trained in ergonomic seating
and is able to demonstrate how to use What sets you apart from the compe-
the desks and chairs correctly. tition?
Most of the companies we represent are Human Space prides itself on its quality
part of the Green Building Council and service, its expertise of design and
the furniture we supply can help clients installation of our team, and the variety
with their LEED credits. of quality brands that we supply.
We pride ourselves on the quality of our
furniture, the knowledge and expertise How do we contact you?
of our team and our delivery and post- Gaurav Jaiswal
installation services. +97150 107 4965
gaurav.j@humanspace.com
What are your best selling products? Dubai ofjce:
Some of our best selling products T: +971 4 357 4393
include: All Steel, USA; Gunlocke, USA; F: +971 4 357 4352
HBF, USA; Martex, Italy; Dauphin, Ger- Abu Dhabi ofjce:
many; Connection, UK; Techo, UK; and, T: +9712 443 3363
Rockworth, Thailand. F: +971 2 443 3373
By Ralph Ong, managing director Abu Dhabi, UAE; Emirates National

Based in Malaysia, Oasis Furniture
School Project in Abu Dhabi, UAE; Multi-
National Corporation Projects in Jebel
Ali Free Zone and Dubai Airport Free
Burosc by Oasis
Industries has been in the ofjce chair Trade Zone in UAE has further enhanced
manufacturing business for more than its image and credibility internationally.
13 years and makes high quality ergo- Burosc by Oasis is making a strong entry
nomic healthy chairs. Burosc, a brand by into the ofjce commercial project busi-
Oasis, provides the highest standards of ness and is making its presence felt in
healthy and comfortable ofjce seating the regional markets.
for the corporate market worldwide.
Burosc by Oasis has more than jve What sets you apart from the compe-
years experience in the global market tition?
project line and is now expanding its All Burosc by Oasis chairs meet ANSI/
business and is looking for partnership BIFMA compliance standards. We ad-
in the Middle East and North Africa. here to stringent quality controls with no
compromise to ergonomics. We believe
What are your best selling products? in human resource development and
The innovative Sorrento mesh chair is training is part of our working culture.
sustainably eco-designed. It is ergo-
nomically contoured, designed with a How do we contact you?
balance between aesthetics and func- Oasis Furniture Industries Sdn Bhd
tionality, integrating ergonomic support 2 & 3, Jalan Perindustrian Gemilang,
and comfort with emphasis on healthy Jalan Mersing, 86000 Kluang, Johore,
seating and is environmental friendly. Malaysia.
T: +607 773 3292
Recent developments? F: +607 773 9181
Oasis’ successful delivery of its projects mail@burosc.com
include: Paris – Sarbonne University www.burosc.com

PRODUCTS
New on the market

MISCHER’TR A XLER
Novalis Fine Arts, design and important products and installa- were awarded the Designer of the
art gallery in Turin, presents the tions of the Austrian duo. Future Award given by W Hotel with
first retrospective of the Austrian Their work has been exhibited Design Miami/Basel.
designers mischer’traxler, curated at venues like the Art Institute of
by Maria Cristina Didero. From Chicago, the Design Museum in NOVALIS FINE ARTS
November 6 -December 6, the London and more. At the Salone +39 011 19713628
space will show some of the most del Mobile 2011 mischer’traxler www.novalisfinearts.com

to
Our Clients
Our Team..
Dubai Abu Dhabi Sharjah P O Box 7185 Dubai T +971 4 3237555 E mail@gaj-uae.ae
PRODUCTS
ELET TR A COLLECTION
Opera Contemporary, a modern
brand from the historic Italian
furniture company Angelo Cappel-
lini has launched new collections
recently, designed by Studio
Castello Lagravinese.
The bedroom with a Tosca bed is
completed with products from the
Elettra collection which features
walnut wood and shiny brass tips
on the feet.
This collection includes the
romantic dressing table which
comes with the new glossy-
framed Bersi mirror, as well as
bedside tables and a chest of
drawers with wave-like carvings
on the solid wood doors and sides
that offer a three-dimensional
play on light and shadows.
OPERA CONTEMPORARY
+39 0317 66024
www.operacontemporary.com
BOCONCEPT 2012 COLLECTION FIRELINE

The 2012 BoConcept collection of black dining table, the coffee The FireLine insert is a safe and most interiors and opens new
design furniture and accessories table with glass top and side ta- easy way to display a long ribbon possibilities for architects.
is inspired by nature. There is a bles complement the look. Wood of flames on a wall, in a recess or FireLine is a manual alternative
new softness in the look – the dominates and colours are subtle even on a shelf. to the remote controlled Digifire
rounded corners of the armrests and inspired by the 70s with a FireLine provides this exception- models. It also has a new auto-
create a relaxed and cozy at- palette of browns and greys. ally long showcase running on matic model released at Index.
mosphere. The same soft lines biofuel – 1034mm.
appear in the dining chair with BOCONCEPT The new model mixes contem- THE KONTAINER
oak legs and plain or upholstered +9714 341 4144 porary design and functionality, +971 4 323 2932
seats. The round shapes of the www.boconcept.ae which finds its application in www.momofire.com

PRODUCTS
SERENIT Y COLLECTION CHARM

The Serenity collection by Bati Bagno design luxury showrooms This collection by RAK Ceramics answer to growing urban demand
Bali is all about nature. Stone exclusively offer the Bati Bali col- boasts an eye-catchy design for exquisite tile designs. It is
allows people to unwind in a lections across the GCC. inkuenced by an oval-shaped available in size 45 x 45 cm.
peaceful setting. Gita and Serena grid that gives a contemporary
washbasins are not only sculp- BAGNO DESIGN outlook to interiors. The classy RAK CERAMICS
tural and artistic objects but also +9714 330 7177 look of this tile has a smoothing +9717 244 5046
functional bathroom elements. www.sanipexgroup.com effect on the walls and is the www.rakceramics.com
KET TAL VIEQUES

Kettal Vieques is a collection char- grid, in three dimensions, which
acterised by the combination of an was achieved after two years of re-
aluminium frame with a new and search. Kettal Vieques is modular
revolutionary three-dimensional and consists of pieces for the living
fabric, Nido d’Ape. Urquiola said and dining room.
her intention was to maintain the
lateral aluminium double moulding KETTAL
but with a seat and back similar to +34 932 72 3695
taut netting, a soft and pleasant www.kettal.com
ONCE UPON A TILE SERIES

In October 2011, InterfaceFLOR re- throughout Europe, Middle East,
leased its Once upon a Tile series Africa and India.
of latest carpet tile collections in The latest series is made up of the
the Middle East, which is targeted following collections: Concrete
at architects, kooring contractors, Mix, Scribble, Vintage — Ornate
specijers and interior designers & Rejne, Circles, Consolidation,
108 OCTOBER 2011

NOVEMBER 2011| Commercial
| CommercialInterior
InteriorDesign
Design www.designmena.com
EV R
EX TI

5 S
MR S[
2
Visit our new showroom now at Pyramid Centre, Dubai.
)\IGYXMZI(IWOW'SRJIVIRGI6SSQ8EFPIWERH'LEMVW1SHYPEV(IWOMRK7]WXIQW4ERIPPMRK7]WXIQW
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portfolio of brands perfectly paired with unparalleled quality
and value.
Dubai, Pyramid Centre, Umm Hurair Road, PO Box: 31558, UAE, Tel. 04 358 2272, Fax 04 358 2273, Toll Free 800 OFFICE.
5EXEV7EP[E6SEH(SLE8IP)QEMPMRJS$SJ½GIPERHQIGSQ[[[SJ½GIPERHQIGSQ
PRODUCTS
COR AL
The latest light collection from
Arturo Alvarez is called Coral, and
is designed to feature an organic
look. The collection will feature
wraparound and warm luminaires
that is meant to remind people of
the origins of life in the sea. The
shapes of the lights are reminiscent
of the beauty and richness of coral
reefs, according to the designer. He
used silicone mesh to experiment
with volume and different textures.
ARTURO ALVAREZ
+34 981 81 4600
www.arturo-alvarez.com

PRODUCTS
REUSABLE WALL ART

Voilà Home has launched a col- According to Nitin Nagpal, direc-
lection of decorative lights called tor, the collection is minimalist
Illusions and Wave; reusable wall and focuses on comfort and
art, including Autumn Golden manufacturing excellence.
Tree, Emperor Consoles, and
dining tables. The design of the VOILÀ HOME
products is meant to be a mixture +91 9212 1788 19
of modern and colonial trends. voilahomedelhi@gmail.com
LENS BY ZINC HOLMIA

Part of The Romo Group, Zinc is a designs that capture texture, Launched in October 2011 by depth of lines and circles charac-
new furnishing fabric brand that contrast and outline through sen- NGC Nafees, under the Little terise the products.
is strong, tactile and urban with sual qualities that play with light Luxuries brand, Holmia is a The Holmia collection has a good
playful, quirky undertones. Zinc’s and silhouettes of pattern. These contemporary collection of wall- light resistance and is washable.
style captures the chic hedonism are made in in Chorex – non-slip coverings from France, which The dimensions of the Holmia are
of the 1970s and salutes the and water-repellent. expresses its original designs 10.05 by 0.53 metres.
great designers of the time. Lens through its play on light and
collection from Zinc is a compila- WARPS AND WEFTS textural effects. HOLMIA
tion of decorative and metallic +9714 355 4867 Fine shavings shaped into waves, +971 4 269 7272
weaves. It features sophisticated www.warpsandwefts.com subtle interlacing, a finesse and www.ngcmiddleeast.com

GEZE Middle East | Cayan Business Center | PO Box 17903, Tecom, Al Barsha | Dubai, U.A.E. | Tel: +971 4 4541434 | Fax: +971 4 4541474 | gezeme@ae.geze.com | www.geze.ae
SUPREME BUILDING
TECHNOLOGY
2011 - 2012
29th November, 2011

Emirates Palace Hotel
Abu Dhabi
Join us at an exclusive event that will open doors to

Synchronize Architecture & Construction Harmoniously.
GEZE Middle East invites you to the Supreme Building Technology 2011 - 2012 event, an interactive
evening that showcases our high quality German constructed product line ups.
GEZE is a German manufacturer with a prestigious heritage of innovative systems for door & window
technology. GEZE was founded in year 1863 and is a globally leading player in the building technology
with emphasis on distinctive design, premium quality, engineering solutions and best services for manual
& automatic door, window and safety systems.
This event is by invitation only. Reserve your place to this edifying event by registering today on
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BEWEGUNG MIT SYSTEM

PRODUCTS
ROOMSKINS vase. A tribute to Jacques Emile ECODREAM

Fromental’s Roomskins collec- Ruhlmann, its Emile wallpaper EcoDream is the collection Its colours are realistic – avail-
tion comprises subtly repeating of interlocking circles appears in of floor tiles in porcelain able in sessile oak, ash, honey,
patterns and textures. Elegant the new Cotys colourway. stoneware using advanced HD chestnut and oak shades.
ogee curves define Fromental’s digital technologies to bring the
latest wallcovering Phoebe, LELIEVRE warm mood of wood in every ECODREAM
the fine embroidery dictating +9714 339 4645 environment. EcoDream has an +39 053 686 1111
delicate contours of an etruscan www.fromental.co.uk extremely natural and vivid look. www.novabell.com
JACOB COFFEE TABLE

Combining bold colours, tex- tables, ideal for TV dinners and
tures, style and functionality, for watching or using laptop com-
this functional coffee table from puters, whilst sitting comfortably
the Jacob collection is designed on the sofa.
for contemporary lifestyles and
is very flexible to different needs. GRANGE
It has six sections which can +971 4 344 4734
be repositioned to provide sofa www.carpediem.ae

WINNER
EMAAR Best Garden
Competition 2010 & 2011
PRODUCTS
ROCK CRYSTAL BASIN depth and a distinctive organic MINI AND MONO CARPETS
For glamour and sophistication pattern. Combined with a glossy Carpets with a contemporary Dublino. Made with Chorex; non-
in your bathroom, the Baldi Rock black surface, this crystal basin design, its basic shapes show a slip, water-repellent, rot-proof,
Crystal Basin is ideal. A geomet- takes on a 1950s vogue. modern flair paired with original offering shock absorbance.
ric basin, it features facets like a texture to furnish exteriors and
diamond and a smooth sweeping BALDI interiors. Functional and decora- ESEDRALAB
bowl. It features a white haze of +39 055 233 5614 tive, the designs are inspired by +39 052 397 2028
veins that create the feeling of www.baldi.biz European cities from Siviglia to www.esedralab.it
IL BAGNO ALESSI washbasin with ceramic shelf. washbasin and washbasin

ONE COLLECTION It is joined by a new 400mm bowl characterised by a flat,
The Il Bagno Alessi One high ‘half Tam Tam’, without oval design and wide rim.
collection from Laufen has a taphole or overflow, which
been extended to include new can be combined with new LAUFEN
shapes and furniture. Central washtops in various widths, +41 617 657 611
to the range is the countertop plus a new semi-recessed www.laufen.com

lalique.com
LALIQUE BOUTIQUE DUBAI MALL 04 3398782
TANAGRA STORES IN UAE:
'8%$,:$),÷0$//2)7+((0,5$7(6÷%85-80$1&(175(
$%8'+$%,0$5,1$0$//÷$%8'+$%,0$//÷$/$,10$//
CONTRACTS
Project Focus
COMMERCIAL INT ERIOR DESIGN IS COMMIT T ED TO HELPING ITS RE ADERS GROW T HEIR BUSINESSES, SO WE HAVE T E A MED
UP WIT H VENT URES MIDDLE E A ST TO BRING YOU T HE L AT EST T ENDERS FROM AROUND T HE REGION ON A MONT HLY BA SIS.
S A U D I A R A B I A P R O J EC T S D ATA B A S E
PROJECT TITLE CLIENT CONSULTANT MAIN CONTR ACTOR VALUE / PROJECT STATUS PROJECT
VALUE RANGE T YPE
(US$. MN)
Taibah University in Madina - College of Taibah University Zuhair Fayez & Partners Ahmed Al Hurafi Company 31 - 100 project under Educational
Science For Men construction Facilities
Marriott Hotels in Jizan Marriott International / Global Sales Middle Abdul Rahman Saad Al Rashid & 500 project under Hotel
East & Africa Sons(Artar) construction
Starwood Hotels in the Kingdom Saudi Brothers Commercial Company / Fawaz Al Hokair Trading & 100 project under Hotel
Starwood Hotels and Resorts Worldwide Contracting Establishment construction
(USA)
100 Bed Hospital in Qatif Ministry of Health Beeah Planners Saeed Radad Al Zahrany 17 project under Hospital
construction
Prince Mohammad Bin Abdulaziz Airport General Authority for Civil Aviation (GACA) Zuhair Fayez & Partners Saudi Oger Riyadh / TAV Airport 2,400 project under Airport
Expansion in Madina - Phase1 Turkey / Al Rajhi Holding construction
Taiba Aramas Hotel in Madina Taiba Investment / Al Aqeeq Real Estate Dar Al Riyadh El Khereiji Company 16 - 30 project under Hotel
construction
Dar Al-Qeblah Complex Munshaat Real Estate Projects Company Zuhair Fayez & Partners Saudi Binladin Group 180 project under Commercial
construction Buildings
Ministry of Hajj Complex in Makkah - Phase 1 Ministry of Hajj Dar Al Omran Projects & Trading Company 150 project under Commercial
construction Buildings
Alesayi Tower in Downtown Jeddah Saudi Real Estate Development Company Innovators Consulting/Said Al International Center for Commerce 28 project under Commercial
Elsaei Engg. & Contr. construction Buildings
Olaya Towers in Riyadh General Organization for Social Insurance Zuhair Fayez & Partners Nesma & Partners Contracting 250 project under Commercial
(GOSI) Company construction Buildings
King Fahd National Library Arriyadh Development Authority/King Fahd SaudConsult/Gerber Architects Saudi Binladin Group 78 project under Recreational
National Library construction Facilities
King Faisal University in Al Ihsa - University King Faisal University Zuhair Fayez & Partners Al Arrab Contracting Company 31 - 100 project under Hospital
Hospital construction
Al Birr Foundation Office Tower in Riyadh Al Birr Foundation Perkins + Will Not Appointed 101 - 250 project under design Commercial
Buildings
ITCC Park in Riyadh Phase 1 The Public Pension Agency Zuhair Fayez & Partners Al Rajhi Projects/Al Yamamah / CCE 1,500 project under Mixed Use
construction
King Abdulaziz University - Nuclear Research King Abdulaziz University Not Appointed Not Appointed 150 project in concept stage Others
Facility
South Obhur Project Rayadah Investment Company Sulaiman Al Khorashi Office Not Appointed 15,000 project under design Mixed Use
696 Residential Complex in Jubail General Organization for Social Insurance Shaw Sofcon Azneel Contracting Est. 300 project under Residential
(GOSI) construction Development
Pediatric & Maternity Hospital in Rafha Ministry of Health Al Mashriq Contracting Al Mashriq Contracting 53 under construction Hospital
Municipality Building in Yanbu Ministry of Municipal & Rural Affairs Golden House for Trading and 9 project under Commercial
(MOMRA) Construction Co. construction Buildings
Souq Okaz in Taif Supreme Commission For Tourism Not Appointed 500 Design Shopping Centre
Qassim University - Health College Project Qassim University Imar Urban Cons. Rakan Contracting Company 150 project under Educational
construction Facilities
King Saud University For Health Science Saudi National Guard Health Affairs Dar Al Handasah Shair & Partners Saud Binladin Group 150 project under Educational
Nasamat Al Riyadh Talaat Moustafa / Aloula Development Co; Zuhair Fayez & Partners Alexandria Construction Company 2,500 project under Residential
construction Development
Sheikh Saleh Al Rajhi Center Ministry of Health Al Majaz Engineering Office Al Areel Contracting & Industrial 10 project under Hospital
Co. Ltd. construction
Beach Tower in Jeddah Anda Commercial Investment Company Talal Al Kordi/Mohamed Harasani Anda Commercial Investment 100 project under Residential
Arch. Company construction Buildings
Tabouk University Phase 1 - Medical College Tabouk University Al-Shabanat Engineering Consulting Al Shar Trading & Contracting 30 project under Educational
Note: The above information is the sole property of Ventures Middle East LLC and cannot be published without the expressed permission of Ventures Middle East LLC, Abu Dhabi, UAE

The Office Exhibition
Show something new
Take the opportunity to show something new at

The Office Exhibition . You’ll find thousands of
architects, designers and project managers visiting
the show to find the latest in design, innovation
and best practice.
Book your stand now

Contact Tim Wilson, Project Manager
t: +971 4 438 0355
e: timwilson@dmgevents.com
15 - 17 May 2012
Dubai World Trade Centre
theofficeexhibition.com
Organised by Co-located with Knowledge partner

OPINION
Fairytales
and fantasies
BY ANA SEIX A S
2
011 is the year of the customers to create an ultra-modern i-Pads allow you to work literally On the other hand, let’s not
fairytales. Feature films, interior with a timeless quality. from anywhere. forget how sustainability is play-
social events and design Any office or commercial space Companies are starting to realise ing a bigger role when it comes
trends have been influ- is a white canvas from a designer’s collaboration in the work space to office planning and design.
enced by mystical and surreal at- perspective, so it is great to see means employees need to feel The Middle East is booming with
mospheres of fables and fantasies. more and more designers who start comfortable - the new worker is a sustainable certified buildings
And so too has the ‘Once Upon A designing a space from the floor ‘thinker’, that feeds from interaction and spaces and Dubai and Abu
Tile’ campaign, the latest collection up. The whole ‘office concept’ has with other people and it is the de- Dhabi are encouraging companies
of InterfaceFLOR, launched in the changed so much from the 21st signer’s role to create a space which to go for LEED certification. We
Middle East. century cubicle standard. fosters these interactions. have sustainable features in our
Inspired by the vintage revival More and more, companies The Once Upon a Tile campaign new collection, including recycled
and a return to natural, organic realise that innovation strives from addresses exactly that – it is not content in the pile yarn and backing,
shapes, we worked with photogra- collaboration and are reflecting that only about a new carpet tile but random installation to minimise
pher, Michael Woolley and theatri- mantra in their office environment. a whole set of stories/fairytales waste, Microtuft construction which
cal costume designer and stylist, Employees are no longer confined to which can influence design ideas, uses less yarn and Cool Carpet,
Ameena Kara Callender to create a small enclosed areas - open spaces helping them to recreate different which means the product’s carbon
stunning ad campaign. and collaborative areas along the atmospheres/interiors, by mixing emissions are offset during its entire
But at the heart of this is the chal- hallways, for casual conversations, and matching different patterns and lifecycle. (You have to compare the
lenge that modular flooring needs are becoming the trend. At the colours, some conservative, while environmental impact of different
to keep its designs fresh, innovative same time, conference rooms are some are contemporary. products over their full life-cycle to
and aspirational to stay ahead of becoming brighter, permeable and The visual look and feel of the know how sustainable it is).Design
the current fashions. see-through. campaign is influenced by the and sustainability should go hand
Reflecting the trends of the mo- The whole idea is that the office Brothers Grimm and Stanley Ku- in hand and it’s good to see this
ment, while evoking nostalgia for all is not the only place you come to brick, with the final result a range of ‘reality’ adopted in the region.
things past, the collection includes work in, but, a place to socialise, imagery that depicts tales such as Ana Seixas, director of marketing,
a variety of colours, textures and especially at a time when the wire- Cinderella, Rapunzel and Hansel & Middle East, Africa & India, Inter-
installation techniques, allowing less internet, Blackberry phone and Gretel, with a modern twist. faceFLOR

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An ITP Business Publication November Vol.

Flavour of the month Suits you sir!

Midnight cowboy Naples goes retro

CID AWARDS 2011 THE WINNERS REVEALED INSIDE

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Registered at Dubai Media City

ITP BUSINESS PUBLISHING

Until next year

big thankyou to everyone who attended this ADVERTISING

Printed by Emirates Printing Press L.L.C. Dubai

Subscribe online at www.itp.com/subscriptions

Audited by: BPA Worldwide

The ownership of trademarks is acknowledged. No part of this publication or any

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A nose for detail

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FIVE MOST READ STORIES ON THE WEBSITE COMMENTS OF THE MONTH

More education is needed in the Arab world to make

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COMPANY, NATUZZI’S SOUND CHAIR WITH ALL

Tooba Sarfaraz, Sakina Juzer, Stephen Taylor, head of retail, ISG.

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