Q1.

Do you trade in equity market

Do you trade in equity
market
Occupation Yes No .TOTAL
Business Age of 18-25 3 3 6
Investor 25-35 9 4 13
35-50 3 0 3
.TOTAL 15 7 22
Employee Age of 18-25 5 0 5
Investor 25-35 7 3 10
35-50 1 1 2
50-60 1 0 1
.TOTAL 14 4 18
Professional Age of 25-35 5 5
Investor 35-50 2 2
.TOTAL 7 7
Student Age of 18-25 7 1 7
Investor 25-35 3 2 5
.TOTAL 10 3 12
Services Age of 18-25 2 0 2
Investor 25-35 1 0 1
35-50 0 2 2
.TOTAL 3 2 5
.TOTAL Age of 18-25 17 4 21
Investor 25-35 25 9 34
35-50 6 3 9
50-60 1 0 1
.TOTAL 49 16 65

Interpretation

75.38% propel are investing in equity market where as 24.16% do not invest in equity market,
Participant investor who invest in equity market are 15 (23%) have occupation as business, 14
people (21%) are employee in various sector, 10 people (15%) are professional, 3(4%) are
providing services like insurance adviser. While other 16(24%) from which 7 people have
business as occupation, 4 are employee, 3 are student not investing in equity market.
 Q2. If you want to invest which option will provide the best return?

A. EQUITY SHARE B. IPO( INITAIL PUBLIC OFFERING)

C. MUTUAL FUND

D. BONDS E. FIXED DEPOSITS

1. EQUITY 2 IPO
EQUITY IPO

NO YES .TOTAL NO YES .TOTAL

Age of Investor 18-25 3 18 21 Age of Investor 18-25 20 1 21

25-35 7 27 34 25-35 29 5 34

35-50 1 8 9 35-50 9 0 9

50-60 0 1 1 50-60 1 0 1

.TOTAL 11 54 65 .TOTAL 59 6 65

MUTUALFUND
MUTUALFUND BONDS
NO YES .TOTAL BONDS
NO YES .TOTAL
Age of Investor 18-25 7 14 21
Age of Investor 18-25 21 0 21
25-35 18 16 34
25-35 32 2 34
35-50 3 6 9
35-50 9 0 9
50-60 1 0 1
50-60 1 0 1
.TOTAL 29 36 65
.TOTAL 63 2 65

FIXEDDEPOSIT
FIXEDDEPOSIT
NO YES .TOTAL
 Age of Investor 18-25 12 9 21

25-35 16 18 34

35-50 4 5 9

50-60 1 0 1

.TOTAL 33 32 65

Interpretation

 54(83%)out of 65 of people has selected equity share as their best return source of
investment
 6(9%) out of 65 people has choose IPO for best return
 55% out of 65 people said mutual fund provides best return
 2(3%) out of 65 people said bonds have best return
 33(approx. 51%) out of 65 people have opinion fixed deposit as best return

QUESTION NO3
Which factor motives you investing in equity market?

* RETURN
RETURN
NO YES .TOTAL
Annual income of investor Less than 2 lakh 1 26 27
2-3 lakh 3 13 16
3-4 lakh 0 6 6
4-5 lakh 1 6 7
above 5 lakh 0 9 9
.TOTAL 5 60 65

. LIQUIDITY
LIQUIDITY
NO YES .TOTAL
Annual income of investor Less than 2 lakh 25 2 27
2-3 lakh 14 2 16
3-4 lakh 4 2 6
4-5 lakh 5 2 7
above 5 lakh 8 1 9
.TOTAL 56 9 65

. SAFETY
SAFETY
NO YES .TOTAL
Annual income of investor Less than 2 lakh 14 13 27
2-3 lakh 7 9 16
3-4 lakh 4 2 6
4-5 lakh 3 4 7
above 5 lakh 7 2 9
.TOTAL 35 30 65

. CAPITAL APPRECIATION
CAPITALAPPRECIATION
NO YES .TOTAL
Annual income of investor Less than 2 lakh 24 3 27
2-3 lakh 16 0 16
3-4 lakh 6 0 6
4-5 lakh 7 0 7
above 5 lakh 6 3 9
.TOTAL 59 6 65

Other
 IFANY
NO YES .TOTAL
Annual income of investor Less than 2 lakh 26 1 27
2-3 lakh 16 0 16
3-4 lakh 6 0 6
4-5 lakh 7 0 7
above 5 lakh 9 0 9
.TOTAL 64 1 65

Interpretation

60 people (92%) have motive factor of return for purpose if investment

9 people (13%) have motive factor of liquidity for purpose of investment

30 people (46%) have opinion that safety is the purpose of investment

6 people (9%) have opinion of capital appreciation is one of the purpose of investment

1 people (1.5%) consider other factor like investment profit is a factor motivated them for
investment

Question 4
How much percentage of your income you invest in Equity market?
 Percentage
Value Count Percent
Valid Values
1 Less than 5% 17 26.2%
2 5-10% 28 43.1%
3 10-15% 15 23.1%
4 15-20% 2 3.1%
5 More than 20% 3 4.6%

Interpretation

Approximately 26% people are investing their money in equity market less than 5%, 43.1%
people are investing 5-10% of their income, approx. 23% people are investing 10.-15% of their
money in equity market., 3 present people are inviting their 15-20% of money in equity market
and less than 5% people are investing more than 20% of their hard earn money in equity market

Question 5
How do you trade in equity market?
A. INTRADAY
B. DELIVERY
C. SPECULATION
D. HEDGING
E. OTHER IF ANY

INTRADAY DELIVERY
Value Count Percent Value Count Percent

NO 47 72.3% NO 9 13.8%

YES 18 27.7% YES 56 86.2%

ARBRITRAGE SPECULATION
Value Count Percent Value Count Percent

NO 62 95.4% NO 62 95.4%

YES 3 4.6% YES 3 4.6%

HEDGING OTHER
Value Count Percent Value Count Percent
NO 49 75.4% NO 64 98.5%
Yes 16 24.6% YES 1 1.5%

Age wise trade in equity market

* INTRADAY
Count
How do you Trade in equity market INTRADAY .TOTAL
 NO YES
Occupation Business 18 4 22
Employee 10 8 18
Professional 5 2 7
Student 11 2 13
Services 3 2 5
.TOTAL 47 18 65

* DELIVERY
Count
DELIVERY
How do you Trade in equity market NO YES .TOTAL
Occupation Business 2 20 22
Employee 3 15 18
Professional 1 6 7
Student 3 11 14
.TOTAL 9 56 65

* ARBRITRAGE
Count
ARBRITRAGE
How do you Trade in equity market NO YES .TOTAL
Occupation Business 20 2 22
Employee 18 0 18
Professional 7 0 7
Student 12 1 13
Services 5 0 5
.TOTAL 62 3 65

* SPECULATION
 Count
SPECULATION
How do you Trade in equity market NO YES .TOTAL
Occupation Business 22 0 22
Employee 16 2 18
Professional 7 0 7
Student 12 1 13
Services 5 0 5
.TOTAL 62 3 65

* HEDGING
Count
HEDGING
How do you Trade in equity market NO Yes .TOTAL
Occupation Business 18 4 22
Employee 14 4 18
Professional 5 2 7
Student 8 5 13
Services 4 1 5
.TOTAL 49 16 65

* OTHER
Count
OTHER
How do you Trade in equity market NO YES .TOTAL
Occupation Business 21 1 22
Employee 18 0 18
Professional 7 0 7
Student 13 1 14
Services 5 0 5
.TOTAL 64 1 65

Interpretation
 I took occupation segment to define the way people trade in equity market because the
timing of stock market trade time is 9.15 to 3.30. It is the time where we are busy in our daily
occupational actives like business, study or other jobs. 1
o 18(17%) people trade in intraday in which 4(6%) are business person, 8(12%)
are employees 2(3%) are professional, 2(3%) are service holder are 2(3%)
o In delivery, 86% people trade in which 20(30%) are business people, 15(23%) are
employees, 6(9%) are professional and rest 11(16%) are students.
 Only 3(4%) people are doing trading in arbitrage and 16 (24%) people do hedging in
equity market . some of delivery trader take hedging along with him
 Intraday trading –
It is one day trading only it means securities which are purchased and sold with in the day
 delivery trading
When we buy and selling of securities takes more than one day, it is called delivery based
trading, generally it is considered safer than intraday.
 speculators
These investors who willingly take higher risk to get more than average profit peculators aim
primarily at quick profit from a short-term acquisition of assets

 arbitragers
“Arbitrager means who purchases securities in one market for immediate resale in another in the
hope of profiting from the price differential of markets for example a person buys share from
BSE and sells at NSE to take adage to price differentiation between two markets
 Hedging
Hedging is one kind of risk control tool of trading, some people goes for option market to
recover the damage or to save the position from down market.
 Question 6
What is the time horizon of investing in equity market?

Time horizon
Value Count Percent
Labelled Values 1 Less than one 14 21.5%
month
2 1-3 month 9 13.8%
3 3-6 month 22 33.8%
4 6-12 month 16 24.6%
5 more than 12 4 6.2%
month

Interpretation
Time horizon means the time duration of purchasing and selling of a particular security
21.5% investor invest with in less than one month, 13.8% investor invest within 1-3 month,
33.8% investor invest within 3-6 month 24.6% invest within 6-12 month and rest 6.2% people
invest with in more than one year

Question no 7
What is rate of return of you expect from your investment?

Rate of return
Value Count Percent
1 Less than 5% 1 1.5%
2 5-10% 5 7.7%
3 10-15% 28 43.1%
4 15-20% 18 27.7%
5 20-25%% 11 16.9%
6 Above 25% 2 3.1%

Interpretation
1.5% investor expecting less than 5% return , 7.7% people are expecting 5-10% for their
i9nvestment, 43% people are expecting 10-15% of return in a year, 17% investor are expecting
20-25% of return on their investment and 3.1 person investor has expectation of more than 25%
from market

Time horizon wise expected return by investors

What is the rate of return expected by you from equity market in a year
How do you Trade in What is the rate of return expected by you from equity market in a year
equity market Less than 5% 5-10% 10-15% 15-20% 20-25%% Above 25% Total
Less than one month 0 3 5 5 1 0 14
1-3 month 0 1 1 3 4 0 9
3-6 month 1 0 13 5 2 1 22
6-12 month 0 0 8 3 4 1 16
more than 12 month 0 1 1 2 0 0 4
1 5 28 18 11 2 65

Question no 8
Are you satisfied with your current performance?
satisfaction
Value Count Percent
Valid Values 1 Fully satisfied 12 18.5%
2 satisfied 34 52.3%
3 somehow 9 13.8%
satisfied
4 neutral 7 10.8%
5 not satisfied 3 4.6%

Interpretation
18.5% people are fully satisfied with their current performance while 52.3% are satisfied means
they have more expectation on return, 13.8% are somehow satisfied with their current
performance, 10.8% people have neutral opinion on return it means neither they are satisfied nor
unsatisfied , and 4.6% people are unsatisfied with their current performance

Diagram that showing the rate of satisfaction based upon the parties from
whom take advice before any investment in equity market

Question 9

Who advised you to enter in equity market?

Advised
Value Count Percent
Standard Attributes Role Input
Valid Values 1 Relatives 7 10.8%
2 Friends 22 33.8%
3 Advisers 13 20.0%
4 Media 17 26.2%
5 Magazines 6 9.2%

Interpretation
Most of people have influenced from friends to enter in market which is 33.8% , 20% people
came to equity market by advisers or brokers, 26.2% people came to equity market with
influence of magazines , newspaper ,etc. 26.2% came to equity market with influence of Media
like news channel. And 10% of people which is least came to equity market by relatives of
family person’s advice.

Question no 10
Which factor do you consider most important while selecting
company

Sector
Value Count Percent
Role Input
1 Market Trend 15 23.1%
2 Profitability 35 53.8%
3 Economic condition 9 13.8%
4 Industry Condition 5 7.7%
5 Government policy 1 1.5%

Interpretation

 23.1% of the investors have considered Market Trend as a most important factor while
selecting the Sector.

 58.8%of the investors have considered Profitability as a most important factor while
selecting the Sector.

 13.8% of the investors have considered Economic Condition as a most important factor
while selecting the Sector.

 7.7 of the investors have considered Industry Condition such as its goodwill performance
etc. a most important factor while selecting the Sector.

 1.5% of the investors have considered Existence of well established Companies

 Question No. 11

Which sector do you prefer for investment?

Prefer Sector

Value Count Percent

1 Oil and gas 17 26.1%
2 Infrastructure 9 13.8%
3 Banking 17 26.2%
4 Automobile 3 4.6%
5 IT 5 7.7%
6 others 14 21.5%

Interpretation

 26.1% people prefer oil and gas sector as their prefer sector

 13.8% preferred infrastructure as trhier prefer sector

 26.2 prefer banning sector as preferable sector

 4.6 seleccte4d automobile as their preferred sector

 7.7% prefer IT sector as prefer sector

 Other 21.5% prefer sectors like Graphite, Paints , Pharma , etc. as their prefer sector
 Question no 12

Select most important factor for selecting a company of your choice

Company of your choice

Value Count Percent
1 EPS 10 15.4%
2 Dividend 2 3.1%
3 Broker's advise 13 20%
4 Market 7 10.8%
capitalization
5 Performance of 16 24.6%
company
6 P/E ratio 17 26.2%

 15.4% prefer EPS ( earing per share as important factor to consider before selecting a
company

 3.1% investor preferred dividend as their choice tool to select a company

 20% people take broker’s advice before investing in a company most of fresher in stock
market always take broker’s advice before any investment

 10.8% people consider market capitalization as tool to choice a company to be invested

 24.6% investor consider performance of company before investing in a company

 26.2% people consider P/E ratio before investing in a company

Genders of percipients in research

Gender
Value Count Percent
Labelled Values 1.00 Male 54 83.1%
2.00 Female 11 16.9%
3.00 Other 0 0.0%
 Age segment of investors

Age
Value Count Percent
1 18-25 21 32.3%
2 25-35 34 52.3%
3 35-50 9 13.8%
4 50-60 1 1.5%
5 60 Above 0 0.0%

Occupation segment

occupation
Value Count Percent
Role Input
1 Business 22 33.8%
2 Employee 18 27.7%
3 Professional 7 10.8%
4 Student 12 18.5%
5 Services 5 7.7%
Student 1 1.5%

Annual income of all percipients

Annual income
Value Count Percent
Labelled Values 1 Less than 2 lakh 27 41.5%
2 2-3 lakh 16 24.6%
3 3-4 lakh 6 9.2%
4 4-5 lakh 7 10.8%
5 above 5 lakh 9 13.8%