A PROJECT REPORT

ON

Research Project on Panasonic

BY
Nakul P. Kathrotia

BBA SEM-V

(2010 – 2011)

IN PARTIAL FULFILLMENT OF

Bachelor of Business Administration

UNIVERSITY OF PUNE

MITSOM College

PUNE: 411038

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 CERTIFICATE

This is to certify that Mr. Nakul P. Kathrotia of MAEER’s MITSOM College has

successfully completed the project work titled Research Project on Panasonic in partial

fulfillment of requirement for the award of Bachelor of Business Administration prescribed by the

University of Pune

This project is the record of authentic work carried out during the academic year

2010 – 2011.

Mrs Dhanashree Deshmukh Ghate Brig. (Dr.) R.K.Bhatia

Subject Teacher Principal

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 DECLARATION

I, Mr. Nakul P. Kathrotia hereby declare that this project is the record of authentic

work carried out by me during the academic year 2010 – 2011 and has not been

submitted to any other University or Institute towards the award of any degree.

Nakul P. Kathrotia

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 ACKNOWLEGEMENT

For the development of this Research Work, information has been obtained from various
primary and secondary sources of data collection like questionnaire, books and internet, I feel
deep sense of gratitude to each and every person who has directly or in directly supported me for
the same. Each one is important for me on a personal basis. In particular, I would like to thank
Mrs. Dhanashree Deshmukh Ghate, Research Guide and my friends who supported me
throughout the completion of this Research Report. I would also like to thank my father Mr.
Praful Kathrotia for helping me with the research project.

Nakul P. Kathrotia

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 Abstract

A research was conducted was on thirty numbers of respondents. This research (survey)
was pertaining to the preferences of customers of Panasonic. The prime objective of the research
was to get the relevant information about customer’s perception about the company. Here I have
also received feedback which shows the customer satisfaction level provided by Panasonic.
Various other aspects such as after sales service, availability of service centers, pricing of the
product, preferred features of the product and so on were also discussed to get a clear picture
about customer satisfaction.

In this research a thirty numbers of respondents were surveyed. These respondents were
surveyed between August 20th and September 15th. The primary tools as well as secondary tools
of data collection were used in order to collect relevant data. This data was used for further
research and based on this data necessary graphs were also made. The primary data tool used in
my research was Questionnaire. The above mentioned 30 respondents were surveyed with the
help of questionnaire. While internet and books were the secondary data tool. Questions
regarding after sales service, availability of service centers, pricing of the product, preferred
features of the product, product line of the company and so on were asked in questionnaire. This
feedback became the backbone of my research report.

It was clear from the feedback of respondents that Panasonic has an issue relating to after
sales services, and also relating to the availability of service centers. However on the bright side
the most preferred feature in a Panasonic product was its Graphical User Interface (GUI). Even
the pricing of the product was similar to the other competitors.

This research also contains suggestions and recommendations given by the respondents.
Thus the resulting feedback helped a lot for having an overview over the problems faced by the
company and also suggestions to overcome such problems were also discussed.

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 Main Index

SR No CONTENTS Pg No

8-8
1 Research (Meaning & Concept)
8-8
2 Objectives of Research
9-12
3 Research Process
13-13
4 Types of Research
14-14
5 Research Problems
14-14
6 Hypothesis
15-17
7 Sampling
18-18
8 Research Design “Theory”
19-21
9 Data Collection (Tools of Data Collection)
22-22
10 Project Design
23-23
11 Research Design (Of the project)
23-23
12 Limitations of the Research
24-31
13 Graphs
32-32
14 Suggestions & Recommendations
33-33
15 Conclusions
34-34
16 Bibliography

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 Figure No. Name of the Graph Pg No.
1 Preference of Gadget companies 25

2 Users of Panasonic 25

3 Preferred features in electronic gadgets 26

4 Preferred products of Panasonic 26

5 Features preferred in Panasonic Products 27

6 Panasonic worth for amount paid for it 27

7 Availability of Panasonic Products 28

8 After Sales service of Panasonic 28

9 Availability of Panasonic Service Centers 29

10 Use of Panasonic products 29

11 Cost of Panasonic compared to others 30

12 Life of Panasonic products 30

13 Attractiveness of offers and schemes by Panasonic 31

Index for Graphs

Research: Meaning and concept

Research refers to any original and systematic investigation undertaken in order to

increase knowledge and to establish facts and principles. It is an organized and systematic
activity and may lead to new and improved insights, development of new products and
processes.

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 Thus research is an ‘organized’ and ‘systematic’ way of finding answers to questions or
finding solutions to problems. Research is said to be systematic because, it involves the
following of definite set of steps in order to arrive at some conclusion. Also it is said to be
organized, as it is a planned procedure which is focused and having a well defined scope, i.e. it
has a structure and method. Research is aimed at finding answers – maybe to simple questions or
for some hypothesis. It is said to be successful when answers are found. Lastly, questions
constitute the main component of research because if there is no question, then, it follows that
there can be no research. This is so, since the dynamics of research invariably involves the
process of focusing on relevant, useful and important questions. The questions for the same may
originate from management dilemma.

Objectives

1. To access the level of customer satisfaction.

2. To find out the expectation of customers with regard to the product.
3. To find out the expectation level regarding the product in the market.
4. To find out the effectiveness of marketing activities and customer preferences.
5. To find out the most favored feature of the product.
6. To access the overall performance.

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Research Process:

1) Formulating the Research Problem:

The first step in the process of research is formulation of the research problem.
The Researcher must decide his area of interest and decided the problem based on his
knowledge and expertise regarding the subject matter. Initially problem can be stated in a
general way and then the researcher should check the feasibility regarding the
information, time, cost, and also the tentative solution regarding the problem. Followed
by this the researcher should give the problem statement. Two steps are involved in
formulating research problem
i. Understand the problem thoroughly
ii. Rephrasing the same into meaning terms

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 One way to formulate a problem is to review previous researchers and discuss it with
own colleagues or experts in that particular area.

2) Extensive Literature Survey

Once the problem is formulated a brief summary of it should be written down. At this
junction researcher should undertake extensive literature survey connected with the problem.
He can review journals, government reports, books, etc. depending his area of research. He
must also view similar studies done previously as they can act as a guideline to the researcher
for his research.

3) Development of writing hypothesis

Working hypothesis is a tentative solution given by the researcher in order to channelize

his researcher in order to channelize his research project. Role of hypothesis is to keep the
researcher on the right track. The researcher can discuss about the hypothesis with his co-
workers and experts in this field. He also needs to check the availability of the data before
formulating the hypothesis.

4) Preparation of the Research design

Research design is a plan made by the researcher to conduct the further activities
in a logical manner. Formulation of a research design facilitates the research project.
Research design like experimental design, factorial design, Latin square design, etc. can
be used by the researcher depending upon the research problem. Preparation of research
design involves considering the following things
a. Means of obtaining information
b. Analysis of information
c. Availability of time
d. Cost factor
e. Logical procedure

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5) Determining the sample design

All the items under consideration in any field of inquiry constitute a universal/
population. It is not possible to get information from the whole population and therefore
we select few items from the population. The items so selected constitute what is known
as sample. The researcher must decide the way of selecting a sample from the population.
Various types of sample design like sampling, snowball sampling, etc. can be used by the
researcher depending upon the problem.

6) Collection of data
Two techniques of data collection are used by a researcher. Primary data includes
Observations, survey, questionnaires, interview, etc. Secondary data includes internet,
journals, reports, books, etc. Researcher has to decide which of these he is going to use
for the collection of data.
7) Execution of the project
This is the most important step in the research process. Researcher has to see
whether the project is executed in a systematic manner and on right time. Occasional
field visits should be made by researchers to ensure that everything is going according to
the plans. If required training may be given to the assistance who will help the
researchers in the execution of the project.
8) Analysis of the data
After the data is collected researchers has to analyze it for its further use. Analysis
includes organizing, coding, editing, tabulation for diagrammatic representation. A
researcher can use various statistical tools and computer for the analysis purpose.
9) Hypothesis Testing
After the analysis of data the researchers are in the position to test the hypothesis.
May be a statistical test like t-test, f-test, cai-square are used by the researchers for testing
a hypothesis.
10) Generalization and interpretation
If hypothesis is tested it may be possible for the researcher to give generalization/
generalized the findings. On the other hand if this is no hypothesis the researchers have to
explain the findings and this is known as interpretation.

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11) Preparation of the report
Report writing is divided into three parts.
a. Preliminary pages
b. Main text
c. End matter

In the preliminary pages the reporter should write the title of the project, the date,
acknowledgement, declaration followed by index and index list of tables, graphs and
charts if any. The main text contains introduction, procedure, findings of the main report
and the conclusion. At the end of the report appendices should be enlisted. Bibliography
i.e. list of books, journals, reports etc. should be also given at the end. The report should
be written in a simple language and in a systematic manner for the easy understanding of
the research.

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Types of Research

1. Descriptive

It includes surveys and fact finding enquires. Main aim is to describe the state of affair as
it is exists at present. The researchers have no control over variable. They can report what has
happened or what is happening. It is also known as Ex Post Facto.

2. Analytical

In this research, researcher has to use facts or information already available and analyzed
it to make a critical evaluation.

3. Applied

Aims at finding a solution for immediate problem faced. It applies theories and models
already developed to the actual solution of the problem. Aim is not to develop theories but to test
the theories in actual situation.

4. Fundamental

It is a formal and systematic process which aims to develop theories or model. All
important variables are identified in fundamental research. It involves selecting appropriate
sample so that generalization can be done.

5. Quantitative

It is based on the measurement of quantity or amount. It can be applied to these concepts

which can be expressed in terms of quantity.

6. Qualitative

It is concerned with the qualitative aspects.

7. Conceptual

It is related to some abstract ideas or theories. Generally used by philosophers or thinkers to

develop new concepts.

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Research Problem

“A Research Problem refers to some difficulty which a research experiences in context of

a theoretical situation and wants to obtain a solution for the same”.

A Problem Statement may be defined as an interrogative statement which expresses the

relationship between two or more than two variable.

Hypothesis

Hypothesis is a testable statement of a potential relationship between two or more

variables that is advanced as potential solution to the problem.

Hypothesis is a tentative solution given by the researcher for the problem. The hypothesis
stated by the researcher may be true or may not be true depending upon the problem.

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SAMPLING

A) Probability Sampling

These methods clearly specify the probability or likelihood of inclusion of each element
or individual in the sample. In this method each and every unit of universe has an equal chance
of getting selected as a sample. There are three types of Probability Sampling. They are,

1. Simple Random Sampling

It can be defined as “one in which each and every individual of population has an equal
chance of being included in the sample and also selection of one individuals no way dependent
upon selection of another individual.”

When an element of population is returned to the population after being selected it is

called as sampling with replacement and when it is not returned it is known as sampling without
replacement.

A sample prepared on the basis of this plan is regarded as representative of population

from which it was drawn. This is because in such a sampling plan the researcher must be aware
about population beforehand. This method is regarded as easiest and simple technique for
selection of sample.

2. Stratified Random Sampling

In stratified random sampling the population is divided into two or more groups or strata
based upon single criteria. After doing this researcher is going to pick up samples randomly and
constitute the sampling unit. These divided populations are called as sub-population and together
substitute a whole population.

i) Proportionate Stratified Random Sampling – As the name implies in this sampling

plan the researcher stratifies population according to known characteristics of
population and randomly draws individuals in a similar proportion from each strata of
population.

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 ii) Disproportionate Stratified Random Sampling – It is similar with the one mentioned
above with only difference that sub-strata of drawn sample are not distributed
according to their proportionate weight in population. In this method certain strata of
population is overrepresented and some other strata is underrepresented.
3. Area or Clustered Sampling

In this method generally geographical division of cities, states, etc. are made on a map
and desired no. of sample size is randomly picked up from divided areas.

B) Non-probability Sampling

There are three types of Probability Sampling. They are,

1) Quota Sampling

It is one of the important types of non-probability sampling methods which are similar to
stratified random sampling. The difference between is that in the former the final selection of
individuals is not random where as in the later the final selection of individual is random.

2) Accidental Sampling

It is also known as incidental sampling. It refers to a sampling procedure in which the

investigator selects a person according to his convenience. Here he does not care about including
the people with some specific trades rather he is mainly guided by convenience and economy.
From accidental sampling nothing can be generalized with confidence because the sample is no
longer a representative of population. Therefore, it is done with the convenience of investigator.

3) Judgmental Sampling

It is also known as purposive sampling. In this method the investigator has some belief
that sample being handpicked is typical of the population or a very good representative of
population. A purposive sample is also known as judgmental sampling because the investigator
on the basis of his information makes a judgment regarding concerned cases which are thought
to be typical of the population.

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4) Systematic Sampling

It may be defined as drawing it selecting every nth person from a determined list of
elements or individuals. Selecting every 5th roll no. in class of 60 students will constitute the
systematic sampling. If we pay attention to systematic sampling plan it becomes obvious that
such a plan possesses certain characteristics of randomness and at the same time possesses
certain non-probability trades such as including every nth element chosen.

5) Snowballs

This type of sampling is socio-metric in nature. It is defined as having all the persons in a group
or organization identified their friends who in turn identified their friends and associates until the
number of people the researcher wants is done.

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Research Design: (Theory)

Research design is an overall plan or scheme prepared by the researcher for executing the
research study. It is an important stage in the process of conducting research as it facilitates
systematic work on the research project. It is necessary as it facilitates the smooth conduct of
research. Research design may be designed as the sequence of steps taken ahead of time to
ensure that relevant data will be collected in a way that permits objective analysis of different
hypothesis formulated with respect to the research problem.

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Data Collection

Data Collection helps your team to assess the health of your process. To do so, you
must identify the key quality characteristics you will measure, how you will
measure them, and what you will do with the data you collect.

Data Collection is nothing more than planning for and obtaining useful information on
key quality characteristics produced by your process. However, simply collecting data does not
ensure that you will obtain relevant or specific enough data to tell you what is occurring in your
process.

A. Primary Data:

Primary data is important for all areas of research because it is unvarnished information
about the results of an experiment or observation. It is like the eyewitness testimony at a trial. No
one has tarnished it or spun it by adding their own opinion or bias so it can form the basis of
objective conclusions. Once the primary data has been gathered, analysts study it using other
research methods. They look for relationships between factors that may suggest the designs for
new studies. When they combine the primary data from more than one study, they are using
integrative methods. Their findings present secondary data, a synthesis of several streams of
primary data. Following are the techniques used for collecting primary data:

1. Observation:
i. Natural Setting
ii. Field experiment
2. Communication
i. Personal Interview
ii. Telephonic Interview
iii. Self-administered questionnaire
a. Open ended questions
b. Closed ended questions
c. Filter

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 B. Secondary Data:

Secondary data is when the investigator does not collect data originally for the research
enquiry but uses data already collected and available in published or unpublished from, data.
There is a large amount of data already been collected by others, although it may not necessarily
have been analyzed or published. Locating these sources and retrieving the information is a good
starting point in any data collection effort. The advantage of using existing data is that collection
is inexpensive. However, it is sometimes difficult to gain access to the records or reports
required, and the data may not always be complete and precise enough, or too disorganized.

Use of secondary data in a research enquiry saves time, finance and labor. However,
some people doubt the accuracy of secondary data. If reliable and suitable secondary data is
available, there is no harm in using secondary data for any research enquiry. Most research
requires the collection of primary data, and this is what students concentrate on. Unfortunately,
many dissertations do not include secondary data in their findings section although it is perfectly
acceptable to do so, providing it has been analyzed. It is always a good idea to use data collected
by someone else if it exists – it may be on a much larger scale and could contribute to the
findings considerably. The sources of secondary data can be classified as:

A. Internal Sources:
1. Accounting resources
2. Sales Force Report
3. Financial data
4. Transport data
5. Storage data
6. Internal Experts
7. Miscellaneous Reports

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B. External Sources:
1. Demographic data
2. Competitors – company information:
i. Company websites
ii. Press Releases
iii. White papers
iv. Presentations
3. Government Publications:
i. Key Sources
ii. Semi-government publications
iii. Publications of universities and research institutions
iv. Publications of commercial and financial institutions
v. Reports of committees and commissions
vi. Newspapers and periodicals
vii. Publications of international bodies
4. Non government publications
5. Syndicated Services
6. International Organizations
7. Trade Associations
8. Commercial Services
9. Other external media

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Project Design
1) Tools used for Data Collection
The tools used for data collection in my project are:

Primary data:

I have used the primary data tool for collecting relevant data which was used in my
research project. The primary tool used in my project is questionnaire. The questionnaire was the
basic and the main tool i.e. used in my research project. The questionnaire contains questions
pertaining to the preference of customers regarding Panasonic. Here the questions also helped in
procuring information about changing customer preference regarding deodorant. Thus
questionnaire was the primary tool through which further research was conducted.

Secondary data:

The secondary data tools used in the research are books and internet. I refused to various
articles and data on internet. The founding’s of other people were also used to achieve
appropriate data. The secondary data thus collected helped to get refined and reliable data.

2) Sampling
Sample Size:

I surveyed 30 respondents to collect the data. These respondents were under my

observation while they filled the questionnaires. Their preferences were not affected by any other
reasons. The answer given by these 30 respondents were used for analyzing the data and interpret
current scenario. Suggestions and recommendations were also received regarding the company.

Sampling area:

Here the sampling area is associated with two specific areas namely the region under
survey, the age group of respondents and the gender of the respondents. The region from which
these thirty respondents were surveyed is from Pune city and Gujarat. The age group of
respondents is ranging from 18-30 year of people and all of them are Male. This variety of region
helped in knowing the perception of Panasonic Company in customers mind and different issues
from these distinct places.

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Research Design: (Of the project)
While preparing this research report I distributed 30 questionnaires to different people.
Basically it was distributed among people of age group from 18-30 years. We also considered
that those people have at least used the product once. My respondents of questionnaire were from
Pune as well as from Gujarat. Research was done to collect general view regarding the price,
factors influencing product preference, availability of products, etc.

Limitations of the Research:

While conducting the research there many limitations. Few of the limitations of the research are
mentioned below:

1) There was no response by few people.

2) Many respondents didn’t complete it.
3) Sometimes we faced problem of literacy as some people were not used to English Language.
4) Time delay while waiting for the responses to be returned.
5) Analyzing and interpretation of data was a bit complex.
6) It was difficult finding the people using or aware about the project. Therefore people using or
who were aware about the product were only considered.
7) The responses are not completely true as they took it as a simple research and not a
professional one so the respondents were quite casual about it.
8) During my study, I have identified that there are considerable differences and inherited
features in consumer tastes, fashions and preferences of separate states within Australia.
Therefore it is very hard to identify common features of customers when analyzing products.

The research also turned out to be a bit costly due to the use of questionnaire.

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Graphs

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Figure No. 1
Preference of various gadget companies.

Preference of Gadget companies

10%
23% Apple
Panasonic
Canon
Samsung
30%
Sony
13% Others

10%
13%

Interpretation: The above pie chart shows the numerous and popular gadget companies and their
preference by various customers. It can be seen that Sony is preferred by 30% of all the respondents
surveyed, while 13% of respondents prefer Panasonic as well as Samsung.

Figure No. 2

Users of Panasonic.

Users of Panasonic

Non users Users

50% 50%

Interpretation: Out of the thirty respondents that I surveyed there were 50% users of Panasonic
in one way or the other. They owned different products of Panasonic.

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Figure No. 3

Preferred Features in any electronic gadget

Preferred features in electronic gadgets

17%
Stylish
33% User Friendly
Durability
20% Value for money
All of above

13%
17%

Interpretation: Here the pie chart shows various features of any electronic gadget. It can
be seen that the most preferred feature in any electronic gadget is all of the mentioned features.
However out of these four features most (i.e. 20%) preferred is that the product must be user
friendly.

Figure No. 4
Preferred products of Panasonic.

Prefered products of Panasonic

10% Television sets
Digital Cameras
13% Handy Cams
40%
Camcorders
Music Players
27%

10%

Interpretation: Panasonic has a wide range of product line. Some of these products are
mentioned here. The most preferred product of Panasonic is the Television Sets which covers
40% of all the gadgets mentioned, while music players covers only 10% that is the lowest
preferred product of Panasonic.

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Figure No. 5

Specific features preferred in Panasonic products

Features preferred in Panasonic Products

17%
Innovative products
Place utility of products
40% Dimension of products
17% Graphical User Interface (GUI)
of products

27%

Interpretation: Panasonic product has various distinct features which are mentioned
here. It can be noted that the most preferred feature in Panasonic products is its Graphical User
Interface (GUI) with 40%, while 16% of respondents prefer innovative products as well as place
utility of the products.

Figure No. 6
The worth for amount paid for it

Panasonic worth for amount paid for it

33% Worthy
Not Worthy

67%

Interpretation: Out of the thirty respondents it can be seen that 20 people think that
Panasonic products are worth the amount paid for it. This shows a good image of Panasonic as
far as the worth for money paid for it.

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Figure No. 7

Availability of Panasonic products in Market

Availability of Panasonic Products

Easily available
Not available
50% 50%

Interpretation: 50% of the people surveyed said that Panasonic products are easily
available in the market while the other half had a different rather opposite view.

Figure No. 8

After sales service of Panasonic

After Sales service of Panasonic

20% 17%
Excellent
Good
Satisfactory
Not good
27%

37%

Interpretation: Panasonic product’s after sales service has been measured in above pie
chart in four different measures. Here it can be seen that after sales service is satisfactory in
general. On the other hand 16% respondents consider the after sales service of Panasonic as
Excellent.

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Figure No. 9

Availability of Panasonic Service Centers

Availability of Panasonic Service Centres

Easily available
43% Not available

57%

Interpretation: Panasonic service centers are easily available according 56.66% of

people while others find it hard to find Panasonic products. These shows the needs to increase
number of service centers.

Figure No. 10
Field of use of Panasonic products

Use of Panasonic products

Professional use
Personal use
47%
53%

Interpretation: Panasonic products are used in mainly two different fields. Here it can
be seen that 53.33% of people think that Panasonic products are used mainly in professional use
while 46.67% people consider it for personal use only.

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Figure No. 11

Cost of Panasonic Products compared to others.

Cost of Panasonic compared to others

17%

33% Cheap
Similar
Expensive

50%

Interpretation: Cost of Panasonic products compared to others is similar according to

50% of respondents, while 33.34% respondents find it expensive compared to other products and
remaining respondents find it comparatively cheap.

Figure No. 12

Life of Panasonic products

Life of Panasonic products

10%
Long lasting
Average
47% Short Life

43%

Interpretation: It can be derived from the above pie chart that the life of Panasonic
products is long lasting according to 46.66% of respondents. While only 10% of respondent
think that Panasonic products have a short life span

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Figure No. 13

Attractiveness of offers and schemes offered by Panasonic.

Attractiveness of offers and schemes by Panasonic

Attractive
47% Not attractive

53%

Interpretation: 53.34% respondent are attracted by the offers and schemes offered by
Panasonic. While 46.66% respondents are not attracted towards such schemes and offers.

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Suggestions and Recommendations:

The respondents surveyed here also gave suggestions for the company so that the current
standards can be improved and new products can be introduced in the market to capture large
market share.

According to most respondents Panasonic has a wide product line but according to them
customer awareness needs to be there so that more number of products can be attracted.
Regarding the product line there were also few suggestions that product line though being wide
the products must be available to every state n every city.

Few respondents even recommended that Panasonic also need to come up with new and
innovative products so that it can cop up in the market with other competitors. The new products
so introduced must also be available everywhere through the effective channel of distribution.
The innovative products must be user friendly as well as with an attractive Graphical User
Interface so that Panasonic products can stand different from other competitors.

There were also suggestions for improvement of after sales services of Panasonic. There
were even recommendations that the service centers of Panasonic must be also available across
various towns and cities over the world. The processing time must be also reduced so that
customers can be served timely and effectively.

Respondents also suggested for the requirement of new features that must be in
Panasonic products so that new customers can be attracted. Features such as attractiveness and
Value for money are most compared by customer when he buys the product. So Panasonic must
focus on these two main features.

Panasonic also need to have increased product availability so that more specific regions
can be covered and more market share can be achieved. Products must be even easily available
through local dealers and retailers so that effective selling and satisfactory customer interaction
can be done.

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Conclusions and Summary:

 Most of the people who were part of the survey were in age from 18 – 30 and mostly
prominent users of Panasonic.
 The respondents surveyed considered few electronic gadget as the status symbol and
quality electronic gadgets. They also considered Panasonic products as the rarely
available product.
 The most preferred feature of Panasonic product is its Graphical User Interface (GUI)
and the second most preferred feature is its Dimensions.
 Most of the respondents looked upon the feature of any electronic gadget being user
friendly as the basic feature required.
 The advertising strategies adopted by Panasonic are very helpful to attract more
customers. Offers and schemes according to specific regional taste and preferences are
also provided by Panasonic so that more junk of customers are encourage to buy their
products.
 The respondents also mentioned that Panasonic products are worth the amount paid for it.
It shows that Panasonic products are appropriately value for money paid for it.
 Panasonic products are also considered as products for professional use according to
53.33% of the respondents surveyed while the rest of respondents consider it as the
products for personal use.
 Durability and Life span of Panasonic product has also been discussed in questionnaire.
According to 46.66% of total respondents Panasonic products are more durable and have
longer lasting comparatively than other products.
 Thus Panasonic products must have recommended changes so that necessary or
mandatory changes can be made for improvement of the product.

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Bibliography:
1. www.wikipedia.org
2. www.scribd.com
3. Articles from Internet
4. Research methodology by C.R. Kothari.
5. Business mathematics and statistics by B.C. Bajracharya.
6. Research methodology tools and analysis by Dr. Kriti Gupta

Thank You

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