Creatividad e Innovación para el Desarrollo

Empresarial (Spanish Edition)

Héctor Horacio Murcia Cabra

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Creatividad e Innovación para el Desarrollo Empresarial
(Spanish Edition)
Héctor Horacio Murcia Cabra

Creatividad e Innovación para el Desarrollo Empresarial (Spanish Edition) Héctor Horacio Murcia
Cabra
Se parte de la aplicación de conceptos, técnicas y metodologías de creatividad e innovación en el proceso de
creación y fortalecimiento de empresas en diversos sectores de la economía. En este sentido se ha
demostrado que es pertinente vincular las técnicas de creatividad con ejemplos reales que se proyectan en
varios ángulos de acción dentro del marco de referencia de formulación de ideas creativas y aplicar
conceptos como el enfoque holístico, la competitividad sistémica y la planeación estratégica. Presenta
diferentes metodologías disponibles, la clasificación y las medidas de las innovaciones, haciendo referencia a
los manuales que sirven como marcos orientadores en la actualidad (Frascati, Oslo y Canberra de la OCDE).
Menciona estrategias de innovación y de medición y observación de sus resultados, para lo cual se recuerdan
las establecidas en la teoría de la innovación industrial y algunas de las recientemente formuladas como
Océano Azul, PRO INNO Europe y CARIBE

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