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College of Arts and Sciences

San Beda College

Second Semester, AY 2014 – 2015

Vision-Mission Statement :
San Beda College, a Catholic educational institution, is committed to the Christian formation of the Bedan Community as its
service to the Church, the Philippine society, and the world.
Vision : San Beda College envisions a community that is Fully Human, Wholly Christian, Truly Filipino, and Globally Competitive.
Mission : San Beda College aims to form its members in Faith, Knowledge, and Virtue
Core Values : Inculcate in the students the Benedictine core values of Study, Community, and Pursuit of Peace
Course Title : ECON3
Course Code : Microeconomics
Prerequisite : ECO01
Credits : 3 units

Instructor : Rulina B. Viloria

Email : rolliebviloria@gmail.com
Office : Department of Economics, San Beda College-Manila
Consultation Hours : ​WED (9:00 A.M. to 12NN), TTH (9:00A.M. TO 12NN)
V​enue : 4​th​ floor, St. Anselm’s Building, San Beda College Manila

I. Course Description:

This is a course that deals with the principles, concepts, and theories of Microeconomics. The course covers methods and tools of economic analysis; organizational
structure of an economy and economic systems; supply and demand analysis including the concept of elasticity; equilibrium price and price controls; theory of
consumer behavior and concept of marginal analysis; theory of production, cost and revenue; and theory of markets. Practical application of the principles, theories,
and concepts to real economics situations and/or problems is an integral part of the course, which are vital to managerial decision making.

II. Course Objectives:

1. Define and discuss the nature, functions, scope and limitations of microeconomics and its relationship to other disciplines.
2. Understand microeconomic theory including introductory basic principles such as scarcity, choice and maximization theory for the individual, the firm
and government entities.
3. Explain the microeconomic principles, concepts, theories that guide economic activities and relationships of man and the various sectors of society;
4. Apply the microeconomic principles, concepts, and theories learned to individual decision making and economic problems and issues as well as policy
5. Apply various economic methods and tools of analysis like graphs, diagrams, tables and charts for purposes of presentation and application of economic
principles, theories, and concepts.
6. Compare and contrast current microeconomic events and evaluate the impact of microeconomic decisions made by business, consumers and government
entities on the student’s life, present and future.
7. Evaluate the impact of government policy actions on free market operation, identifying positives and negatives and appraising efficiency and welfare.
8. Demonstrate the Benedictine values of discipline, humility, stewardship and community in doing assigned tasks.

III. Course Outline

Course Time Teaching Strategies/ Assessment
Objective Learning Outcomes Allotment Topics
Activities Tools/Tasks
1 Students are able to: Week 1 Course Orientation ▪ Discussion
▪ Redefine the field of economics 3 hours
especially the branch of
▪ Articulate the various course
▪ Leveling of expectations
2,3 ▪ Explain the economic problem of UNDERSTANDING ▪ Lecture ▪ Recitation
scarce resources and unlimited wants ECONOMICS ▪ Discussion ▪ Graded exercises
▪ Describe the approaches in the study of A. Definition ▪ Developing concept map ▪ Oral quiz
economics B. Approaches (positive and ▪ Group recall
normative ▪ Group Sharing

▪ Differentiate the two branches of C. Branches (Microeconomics &
economics Macroeconomics
▪ Describe several reasons to study D. Overview of the
economics Microeconomic System
▪ Describe the forces that shape E. Ten Principles of Economics
Determine the underlying principles in
economics, its foundation, scope,
problems and framework under which
economic activities are undertaken
1,2,3,4,5 Students must be able to: Week 2 DEMAND, SUPPLY AND ▪ Lecture ▪ Recitation
,8 ▪ Explain how the law of demand affects 3 hours MARKETS ▪ Discussion ▪ Quiz
market activity A. Demand and Supply ▪ Board Work ▪ Case Analysis
▪ Explain how the law of supply affects ▪ Definitions ▪ Small Group Discussion ▪ Article Review
market activity ▪ Determinants
▪ Describe how the interaction between ​ ▪ Law of Demand & supply (Case analysis and
supply and demand creates markets ▪ Tabular and graphical analysis article review should
▪ Describe how markets reach B. Market Equilibrium be submitted in short
equilibrium C. Changes in Equilibrium Price bond paper,
▪ Explain how markets react during and Quantity standard margin,
periods of disequilibrium ▪ Shifts of demand and supply Arial font size 12,
curves single space and
▪ Simultaneous shifts of demand maximum of only
and supply curves 1000 words)
D. Disequilibrium
▪ Price Floors Guide for
▪ Price Ceilings assessment:
● The answer is
complete and
concise (40 pts.)
● Ideas are clearly
explained and

supported by
examples (40 pts.)
● Strictly followed
the prescribed
format (20 pts.)

1,2,3,4,5, Students will be able to: Week 3 CONCEPT OF ELASTICITY ▪ Lecture ▪ Small group
8 ▪ Define and compute the coefficient of 3 hours ▪ Price elasticity ▪ Discussion discussion/case
elasticity of demand and supply ▪ Income elasticity ▪ Board work study
▪ Identify the determinants of the ▪ Cross elasticity ▪ Quiz
elasticities of demand and supply
▪ Describe other measures of elasticity
1,2,3,4,5, Students will be able to: Week 4-5 THEORY OF CONSUMER ▪ Lecture ▪ Recitation
6,8 ▪ Explain the basics of the two 6 hours BEHAVIOR ▪ Discussion ▪ Seatwork/
approaches in understanding consumer A. Approaches ▪ Board work exercises
behavior ▪ Utility ▪ Small group discussion ▪ Quiz
▪ Describe how to measure and maximize ▪ Indifference curve
utility B. Brief introduction on calculus
▪ Explain how marginal utility and the C. Utility maximizing conditions
law of demand can create consumer D. Consumer surplus
1,2,3,4,5, Students will be able to: Week 6-7 THE PRODUCTION ▪ Lecture ▪ Recitation
6, 8 ▪ Explain the relationship between cost 6 hours ANALYSIS ▪ Discussion ▪ Newspaper article
and profit A. Cost and Profit ▪ Small group sharing review
▪ Identify the elements that affect B. Production in the short-run ▪ Board work ▪ Quiz
production in the short term C. Costs in the short run
▪ Explain how the costs of production D. Costs in the long run
vary with output in the short run
▪ Describe how firms use the long-run
average cost curve to make choices
about production

▪ Assess and evaluate how business firms
utilize the factors of production t
maximize output relative to their costs
minimization and revenue/profit
maximization goals
3,4,5,6,8 Students will be able to: Week 8 THEORY OF THE FIRM: A ▪ Discussion ▪ Quiz
▪ Understand the theoretical 3 hours GENERAL OVERVIEW ▪ Required reading: ▪ Newspaper article
underpinnings of the market structures A. Types of Market Structures “​Seven Assumptions of a analysis
in economics B. Characteristics of Market Theory of the Firm” ​by
▪ Differentiate the characteristics of Structures Evan J. Douglas
market structures
3,4,5,6,7, Students will be able to: Week PRICE AND OUTPUT ▪ Lecture ▪ Recitation
8 ▪ Define a perfectly competitive market 10-11 DETERMINATION IN: ▪ Discussion ▪ Board work
and explain its effect on demand 6 hours A. Pure Competition ▪ Required reading: (graphing)
▪ Explain how firms maximize profit in B. Monopoly “Agricultural Markets: An ▪ Quiz
the short run Illustration of Some of the
▪ Identify ways firms minimize losses Characteristics of Perfect
▪ Identify how concepts of efficiency are Competition”
used to judge market performance Economics of the Firm, 5​th
▪ List and describe the barriers to market ed., by Arthur Thompson
▪ Explain sources of revenue for the
▪ Describe the problems that interfere
with estimating the deadweight loss of
a monopoly
▪ Describe conditions that create price
3,4,5,6,7, Students will be able to: Week 12 C. Monopolistic Competition and ▪ Lecture ▪ Recitation
8 ▪ Discuss the factors that lead to 3 hours Oligopoly ▪ Discussion ▪ Board work
monopolistic competition ▪ Graphing ▪ Article review

▪ Explain the concept of oligopoly ▪ Submission of an article ▪ Quiz
▪ Describe the models of oligopoly review of not more than
1000 words
▪ Quiz
▪ Required reading:
Advertising: Its Impact and
Economic Significance”
Economics of the Firm, 5​th
Ed. by Arthur Thompson
▪ Required Article Reading:
“The Philippine Power
Sector: Issues and
Solutions’, by Ma. Rowena
M. Chan, Philippine
Review of Economics, Vol.
XLIV, No. 1, June 2007
3,4,5,6,7, Students will be able to: Week 13 RESOURCE MARKETS ▪ Simulation Exercises ▪ Group Discussion
8 ▪ Identify examples of resource demand 3 hours A. The Demand and Supply of ▪ Data Analysis on Labor ▪ Quiz
and supply in daily life Resources
▪ Explain the resource supply and B. Opportunity Cost and
demand Economic Rent
▪ Define opportunity cost and economic
A. Labor Supply
▪ Discuss issues affecting labor supply B. Market Supply of Labor
and utility maximization C. Unions and Collective
▪ Explain the market supply factors that Bargaining
lead to differing wages D. Union Wages and Employment
▪ List types of unions and describe their
collective bargaining strategies
▪ Describe the relationship between
union wages and employment

4,6,7,8 Students will be able to: Week 14 ECONOMIC REGULATION ▪ Lecture ▪ Selection of a
▪ Describe the different types of 3 hours A. Regulating natural monopolies ▪ Discussion newspaper article
government regulation B. Theories of economic ▪ Data Analysis related to economic
▪ Explain why and how natural regulation regulation for
monopolies are regulated C. Deregulation presentation in the
▪ Explain why producers are interested in D. Per se illegality class
economic regulation E. Rule of reason ▪ Quiz
▪ Describe the relationship between F. Merger Waves
public policy and merger activity G. Competitive Trends
▪ List competitive trends in the global
4,6,7,8 ▪ Define public goods Week 15 PUBLIC GOODS ▪ Film Viewing on ▪ Group
▪ Discuss the role of public choice in a 3 hours A. Private vs. Public goods environmental issue/s presentation on
representative democracy B. Public Choice proposed
▪ Describe the underground economy C. Underground economy environmental
▪ Define externalities and explain the protection in
common-pool problem EXTERNALITIES AND THE Mendiola area
▪ Explain the optimal level of pollution A. Externalities and the
▪ Assess the role of environmental Common-Pool Problem
problems in the economy B. Optimal Level of Pollution
▪ Describe positive externalities C. Environmental Protection
D. Positive Externalities
5,6,7,8 Students must be able to: Week Individual Presentation of Industry ● Data gathering ● Industry Paper
A. Submit a research paper (industry 16-18 Paper ● Data analysis Defense
paper) to: 9 hours ● Individual consultation
● Determine the history and background Evaluation of the Course
of a particular industry in the
Philippine setting
● Assess the performance of the industry
from the perspective of economics

● Discuss and analyze the problems
facing the industry
● Analyze the role of government on the
performance of the industry
● Identify areas for future policy
prescriptions for the improvement of
the performance of the industry
B. Identify the strengths and
weaknesses of the course in terms of
content, methodology and the

V. Course Requirements
Beside active class participation, students are expected to submit the following as deemed necessary by the instructor depending on the topic’s level of
contemporary appeal for business and economics:
1. Case Analyses (individual and by group)
2. Article Review (individual)
3. Assignments
4. Seatwork (individual and by group)

VI. Grading System and Grading Procedure

A. For Group exercises & presentations / Collaborative work
Beginning Developing Satisfactory Examplary Points Rating
(0-59) (60-79) (80-89) (90-100) assigned (%)
● Collects and presents to the team a great
● Does not collect any relevant ● Collects information when prodded ● Collects basic, useful information
Contribution to the deal of relevant information
information ● Tries to offer some ideas, but not related to the project
team ● Offers well-developed and clearly 35%
● No useful suggestions to address well developed, and not clearly ● Occasionally offers useful ideas to
assignment/work expressed ideas directly related to the
team's needs expressed, to meet team's needs meet the team's needs
group's purpose

● Performs assigned tasks but needs
● Does not perform assigned tasks many reminders
● Performs all assigned tasks ● Performs all tasks very effectively
● Often misses meetings and, when ● Attends meetings regularly but
Taking ● Attends meetings regularly and ● Attends all meetings and participates
present, does not have anything generally does not say anything 35%
responsibility usually participates effectively enthusiastically
constructive to say constructive
● Generally reliable ● Very reliable
● Relies on others to do the work ● Sometimes expects others to do
his/her work
● Usually does much of the talking
● Often argues with team mates
● Does not pay much attention when ● Generally listens to others' points
● Does not let anyone else talk ● Always listens to others and their ideas
others talk, and often assumes their of view
● Occasional personal attacks and ● Helps them develop their ideas while
Valuing other team ideas will not work ● Always uses appropriate and
"put-downs" giving them full credit 30%
members ● No personal attacks and put-downs respectful language
● Wants to have things done his way ● Always helps the team reach a fair
but sometimes patronizing ● Tries to make a definite effort to
and does not listen to alternate decision
● When others get through to him, understand others' ideas
works reasonably well with them
Total: 100%

B. For Individual Oral Presentations

Needs Improvement Fair Good Excellent Points Rating

(0-59) (60-79) (80-89) (90-100) assigned (%)
• Holds no eye contact with . • Holds attention of entire
• Displays minimal eye contact • Consistent use of direct eye
audience, as entire report is read audience with the use of direct eye
with audience, while reading contact with audience, but
from notes contact, seldom looking at notes
mostly from still returns to notes
Delivery • Speaks in low volume and/ or • Speaks with fluctuation in 30%
the notes • Speaks with satisfactory
monotonous tone, volume and inflection to maintain
• Speaks in uneven volume with variation of volume and
which causes audience to audience interest and emphasize key
little or no inflection inflection
disengage points
• Does not have grasp of
• Is uncomfortable with information • Is at ease with expected
information and cannot
and is able to answer only answers to all questions, • Demonstrates full knowledge by
answer questions about
rudimentary questions without elaboration answering all class questions
• Attempts to define purpose • Has somewhat clear purpose with explanations and elaboration
Content/Organiza • Does not clearly define
and subject; provides weak and subject; some examples, • Provides clear purpose and subject; 40%
tion subject and purpose;
examples, facts, and/or statistics, facts, and/or statistics that pertinent examples, facts, and/or
provides weak or no
which do not adequately support support the subject; includes statistics; supports conclusions/ideas
support of subject; gives
the subject; includes very thin some data or evidence that with evidence
insufficient support for ideas or
data or evidence supports conclusions

• Demonstrates strong enthusiasm
• Shows no interest in topic about topic during entire presentation
• Shows little or mixed feelings • Shows some enthusiastic
presented • Significantly increases audience
Enthusiasm/Audi about the topic being presented feelings about topic
• Fails to increase audience understanding and knowledge of 30%
ence Awareness • Raises audience understanding • Raises audience understanding
understanding of knowledge of topic; convinces an audience to
and knowledge of some points and awareness of most points
topic recognize the validity and importance
of the subject
Total: 100%

C. For Written Assignments/Reports

Needs Improvement Fair Good Excellent Points Rating
(0-59) (60-79) (80-89) (90-100) assigned (%)
• There is some level of
• There is no apparent organization • Paper has a clear
Structure organization though digressions,
to the paper. organizational structure with • Paper is logically organized
• ​Organization ambiguities, irrelevances are too
• Difficult to follow some digressions, ambiguities • Easily followed
• Flow of thought many
• No or poor transitions or irrelevances • Effective, smooth, and logical 20%
• Transitions • Difficult to follow
• No format • Easily followed transitions
• Format • Ineffective transitions
• Basic transitions • Professional format
• Rambling format
• Structured format

• Uses compound sentences • Uses complex sentences • Manipulates complex sentences for
• Sentence
• Uses simple sentences • Too many punctuation and/or • Few punctuation or mechanical effect/impact
structure 20%
mechanical errors errors • No punctuation or mechanical errors

● Vocabulary is sophisticated
• Vocabulary is used properly
and correct as are sentences which
●Vocabulary is unsophisticated, not though sentences may be simple • Vocabulary is varied, specific
vary in structure and length
used properly in very simple ● Infrequently uses subject and appropriate
Language ● Uses and manipulates subject
sentences specific vocabulary correctly ● Frequently uses subject
• ​Vocabulary; use specific
● Uses subject specific vocabulary ● Writer’s tone exhibits some specific vocabulary correctly 20%
of vocabulary vocabulary for effect
too sparingly level of audience sensitivity ● Writer’s tone emerges and
• Tone ● Writer’s tone is clear,
is generally appropriate to
consistent and appropriate for
intended audience

● Central ideal and clarity of ● The central idea is expressed

● Central idea and clarity of
Content/ purpose are absent or though it may be vague or too ● Central idea is well developed and
purpose are generally evident
Information incompletely expressed and broad clarity of purpose is exhibited
throughout the essay
● Clarity of maintained ● Some sense of purpose is throughout the paper
● Evidence of critical, careful
purpose ● Little or no evidence of critical, maintained throughout t essay ● Abundance of evidence of critical,
thought and analysis and/or 40%
● Critical and careful thought or analysis and/or ● Some evidence of critical, careful thought and/or analysis
original thought insight careful thought and analysis ● Evidence and examples are vivid
● There are good, relevant
● Use of ● There are too few, no examples and/or insight and specific while focus remains
supporting examples and
examples and evidence or they are mostly ● There are some examples and tight
irrelevant evidence, though general
Total: 100%
D. For Research Papers
Needs Improvement Fair Good Excellent Points Rating
(0-59) (60-79) (80-89) (90-100) assigned (%)
• The purpose or argument is
• The writing has a clear purpose • The writer’s central purpose or
generally unclear • The central purpose or argument
or argument, but may sometimes argument is readily apparent to the
Purpose is not consistently clear 5%
digress from it reader
throughout the paper

● Balanced presentation of relevant

● Information provides
• Information supports a central and legitimate information that
• Central purpose or argument is not reasonable support for a
purpose or argument at times clearly supports a central purpose or
clearly identified central purpose or argument
● Analysis is basic or general argument and shows a thoughtful,
Content ● Analysis is vague or not evident 10%
● Reader gains few insights in-depth analysis of a significant
● Reader is confused or may be ● Displays evidence of a basic
misinfored analysis of a significant topic
● Reader gains important insights
● Readers gains some insights

●The writing is not logically ● In general, the writing is ● The ideas are arranged ● The ideas are arranged
organized arranged logically, although logically to support the central logically to support the purpose or
●Frequently, ideas fail to make sense occasionally ideas fail to make purpose or argument. They argument. They flow smoothly from
Organization together sense together are usually clearly linked to one to another and are clearly linked
●The reader cannot identify a line of ● The reader is fairly clear about each other to each other.
reasoning and loses interest what the writer intends ● For the most part, the reader ●
can follow the line of The reader can follow the line of
reasoning reasoning

● The writing is dull and ● The writing is generally

● The writing is compelling. It hooks
● The writing has little personality. unengaging. Though the paper engaging, but T some dry spots.
Feel the reader and sustains interest
The reader quickly loses interest has some interesting parts, the In general, it is focused and 5%
and stops reading. reader finds it difficult to keeps the reader's
maintain interest. attention.

● The tone is generally

● The tone is unprofessional. It is ● The tone is not consistently ● The tone is consistently
professional. For the most part,
Tone not appropriate for an academic professional or appropriate for professional and appropriate for 5%
it is appropriate for an
research paper. an academic research paper. an academic research paper.
academic research paper.

● Sentences are well-phrased and

● Sentences are well-phrased and
● Errors in sentence structure ● Some sentences are awkwardly there is some variety in length
Sentence varied in length and structure. 10%
are frequent enough to be a constructed so that the reader is and structure. The flow from
Structure They flow smoothly from one
major distraction to the reader. occasionally distracted. sentence to sentence is
to another.
generally smooth.

● Word choice is merely ● Word choice is generally good.

● Many words are used
adequate, and the range of The writer often goes beyond ● Word choice is consistently
Word Choice inappropriately, confusing the 5%
words is limited. Some words the generic word to find one precise and accurate.
are used inappropriately. more precise and effective.

Spelling, Writing
● There are so many errors that
Mechanics ● The writing has many errors, ● There are occasional errors, but
meaning is obscured. The ● The writing is free or almost free of
(punctuation, and the reader is distracted by they don't represent a major 5%
reader is confused and stops errors.
italics, them distraction or obscure meaning.
● Although attributions are
● Professionally legitimate
occasionally given, many ● Compelling evidence from
sources that support claims are
● References are seldom cited to statements seem professionally legitimate sources is
Use of References generally present and 15%
support statements. unsubstantiated. The reader is given to support claims. Attribution
attribution is, for the most part,
confused about the source of is clear and fairly represented.
clear and fairly represented.
information and ideas.
● Although most of the
● References are primarily
● Most of the references are from references are professionally
● There are virtually no sources peer-reviewed professional journals
sources that are not legitimate, a few are
that are professionally reliable. or other approved sources (e.g.
Quality of peer-reviewed and have questionable (e.g., trade books,
The reader seriously doubts government documents, agency 15%
References uncertain reliability. The internet sources, popular
the value of the material and manuals…). The reader is
reader doubts the accuracy of magazines, …). The reader is
stops reading confident that the information and
much of the material presented uncertain of the reliability of
ideas can be trusted
some of the sources.
Use of Most
Recent Edition
of the
Publication ● APA format is used accurately
● Format of the document is not ● There are frequent errors in ● APA format is used with minor
Manual of the and consistently in the paper 15%
recognizable as APA. APA format. errors.
American and on the "References" page.
Total: 100%


In General, an industry paper is
• An individual research paper that intends to synthesize the concepts and theories learned in ECO03 Intermediate Microeconomics

• A practical application of majority of the concepts and theories in Microeconomics
• A final requirement of the course ECO03
• The paper will be graded on the basis of the student’s written and oral presentations

Specific Objectives:
• To determine the history and background of a particular industry in the Philippine setting
• To assess the performance of the industry from the perspective of economics
• To identify problem/s encountered or currently encountering by the industry
• To identify actions done by the industry and the government to address the problems
• To provide a discussion on the strengths and limitations of the actions done by the industry and the government
• To identify areas for future policy prescriptions by the industry as well as the government

Other Points to Consider:
• As the term implies, industry is composed of two or more firms producing the same product
• The term is analogous to “market structure” in economics
• Considered as an economic actor, more specifically the “business”, “firm”, or the “producer”
• Three major industries, similar to how GDP/GNP is computed:
a. Agriculture
b. Manufacturing
c. Service
• Each major industry has its sub-industry/ies
• Government & private agencies generate list of firms under each sub-industry


I. Background and Historical Account of the Industry
❖ when and how did it start in the Philippine setting
❖ the significant personalities involved in its operation
❖ significant events/major breakthroughs in its operation
II. Performance of the Industry
❖ Number of players/competitors in the industry
❖ Market Share
❖ Type of product/service produced

❖ Type of competition existing (to identify the type of market structure)
❖ Degree of competition among the players
❖ Pricing behavior used by the players for revenue generation
❖ Production and cost behavior (to identify the economies of scale and productive use of its inputs to production)
III. Major Problem/s Encountered or Currently Encountering by the Industry and its Policy Implications
❖ Identify the problem/s that significantly affect/s the operation of the industry
❖ Specific actions done or doing by the industry to address/remedy the problem/s
❖ Specific government policy/ies to address the problem/s (Laws, Republic Acts, etc.)
❖ Discussion on the strengths and limitations of the above actions by the industry and the government
IV. Areas for Future Policy Prescriptions
❖ By identifying the strengths and weaknesses, provide a discussion of your policy prescriptions/recommendations
❖ Discuss your own view on the prospect of the industry for the next five years

Other important parts of the paper:

• Cover page
• Table of Contents
• Bibliography
• Appendix
• Guide Questions for Interview (if applicable)
• Photo Documents (if applicable)

Other Reminders:
• To be submitted in short bond paper, 1.5 space, Arial font #12, ring bind
• No fancy paraphernalia
• Deadline of submission: on or before March 6, 2015 at 5:00p.m
• Late submission will not be accepted
• Only the student assigned to present the paper is allowed to be in the classroom
• The final grade for the paper (written and oral) will be announced during the final meeting of the class
• Identify sources of data through: government agencies, associations, websites, particular firms within the industry
• Make sure to get the exact name and position of the person you wish to interview so that official letter of request be issued by the Department
• Consultations will be accommodated but only for those who sought official request for appointment

1. Domestic Airline
2. Domestic Shipping
3. Inter-Provincial Bus Operation
4. Metro Manila Bus Operation
5. MRT or LRT
6. Mobile Telecommunications
7. Broadsheet Newspapers
8. Television Broadcast Networks
9. Radio Broadcast Networks
10. Downstream Oil Industry/Renewable Energy
11. Pharmaceutical/Drugs Manufacturing Industry
12. Pawnshops
13. Commercial Banking Industry
14. Life Insurance
15. Private General Hospitals
16. Pre-need Plan for Health
17. Retail Selling in Supermarkets
18. Hardware Retailing
19. Liquefied Petroleum Gas
20. Powdered Milk Products
21. Real Estate Industry
22. Private Higher Educational Institutions
23. Malt Liquor Products
24. Cigarette Products
25. Paper and Paper Products
26. Soaps and Detergents
27. Computer Peripheral and Accessories
28. Feeds, Fertilizers and Insecticides
29. Flour Milling Producers
30. Sugar Production
31. Music and Recording Industry

32. Power Utilities a. Distribution; b. Generation; c. Transmission
33. Water Utilities
34. Furniture Production
35. Mining Industry
36. Hotel Industry

Mid-Term Grade Computation Final Grade Computation

Class standing for the midterm 60% Midterm exams 20%

Quizzes – long 15%
Short 10%
Seatwork 10%
Assignments/case studies 15%
Class participation/attitude 10%
Midterm exams 40% Class standing 50%
Total Quizzes 30%
Assignments, etc. 20%

Midterm Grade 100% Final exams/Research Paper 30%

Final Grade 100%

VII. Course References

Case, Karl E. Principles in Microeconomics. Pearson Series in Economics. 2012

Colander, David C. Microeconomics. McGraw-Hill Series. 2010

Douglas, Evan J. Intermediate Microeconomics: Theory and Applications. Prentice-Hall, Inc. Englewood Cliffs, N.J.

Ekelund, Robert B., Jr., Ressler, Rand W. and Tollison, Robert D. Microeconomics: Private Markets and Public Choice (7​th ed.). USA: Addison Wesley Longman,
Inc. 2010

Frank, Robert H. Principles of Microeconomis. McGraw-Hill Series in Economics. 2013

Landsburg, Steven E. Price Theory. McGraw-Hill Series. 2011.

McConnell, Campbell R. Microeconomics. McGraw Hill Economics Series. 2013

McConnell, Campbell R. Microeconomics: Principles, Problems and Policies. 2012

McEachern, William A. Microeconomics: A Contemporary Introduction. South-Western, Cengage Learning, USA. 2014

McEachern, William A. Microecon2 (Student Edition). South-Western, Cengage Learning, USA 2010

O’Sullivan, Arthur. Microeconomics: Principles, Applications and Tools Pearson Series in Economics. 2012

Perioff, Jeffrey M. Microeconomics with Calculus Pearson Series in Economics. 2011

Piros, Christopher D. Economics for Investment Decision Makers: Micro, Macro and International Economics CFA Institute Investment 2013

Salvatore, Dominick. Schaum’s Outlines: Microeconomics Series: Schaum’s Outline. 2011

Samuelson, Paul A. Microeconomics McGraw Hill Series Economics. 2010

Schiller, Bradley R. The Microeconomic Today McGraw-Hill Series Economics. 2013

Schwartz, Robert A. Micro Markets: A Market Structure Approach to Microeconomic Analysis Wiley Finance. 2010

Sobel, Russell S. Understanding Microeconomics. South-Western, Cengage Learning, USA 2011.

Synder, Christopher. Microeconomic Theory: Basic Principles and Extensions. 2012.

Taylor, John B. Microeconomics. South-Western, Cengage Learning, USA 2010.

Thomson, Arthur A., Jr. Economics of the Firm: theory and Practice (5​th​ ed). Prentice-Hall International, London. 2011

Tucker, Irvin B. Microeconomics for Today’s World. South-Western, Cengage Learning, USA 2010.

Tucker, Irvin B. Survey of Economics. Prentice-Hall International, London 2011.

Whitehead, Judy A. Microeconomics: A Global Text. Prentice-Hall International, London 2010.


E-book and Online Lecture, Text and Notes

Campbell R. McConnell, Economics, 15/e http://www.mhhe.com/economics/mcconnell15e/student/olc/powerpoint.mhtml
● These websites provides an alternative reading material for the students who does additional research for other terminologies and theories discussed during
the class. These websites also guides the students when it comes to their paper projects and reflection papers.

Economics Network
www.principlesofeconomics.net​ and http://www.economicsnetwork.ac.uk/teaching/text.htm
● Both websites contain various economic resources and presentations that can help the students’ solve some of the course requirements like book works,
group presentations, group analysis and discussion and also article review.

Philippine Government Portals

www.bir.gov.ph​; www.bsp.gov.ph; ​www.cta.gov.ph​; www.dti.gov.ph; ​www.dar.gov.ph​; ​www.dof.gov.ph​; www.neda.gov.ph; ​www.nscb.gov.ph​; www.pids.gov.ph
● This various portals of the Philippine government contain all the accurate issues, situations and statistical data which is a good source for their economic
analysis, interpretations, presentations and debate.

Prepared by:


Faculty, Department of Economics

Recommended by: Endorsed by:


Chairperson, Department of Economics Asst. Vice-Dean for Arts, Sciences and Humanities

Noted by: Approved by:


Vice-Dean Dean