ACKNOWLEDgeMENT

This project would not have been possible without the constant support and
guidance of Dr. Rakesh Jain. We have learned a lot from you sir and Ph. D scholars
as a team and also as individuals in this whole new area of Product Design and
Development (PDD). It was a very great overall learning of the way a product is
developed within an industry and also how one should develop a successful product
in order to remain in the market and compete with leading companies of the world.

We are also very thankful to customers who gave their valuable suggestions in the
form of interviews etc. It was only because of those customers we were able to get
the needs, rating and feedback about our product.

Also, we would like to extend our sincere regards to all the non-teaching staff of the
department for their timely support.
 IDEA SELECTION

WORKING IDEA – Dustbin with Wet collector.

Of the ideas initially screened the idea which is finally selected is below. The other ideas
were discarded off.

The conventional Dustbin (in which no segregation of wet and dry waste takes place)
has though evolved in a lot of varieties and colours but still lacks over one issue of “Non
segregation of dry and wet waste due to which mosquitoes gets accumulated and bad
odour comes”.

So while disposing the waste, liquid falls on the ground which makes the environment
dirty and hence evolution was needed.

Also the conventional dustbin was not strong enough to handle all kinds of waste, so a
new kind of dustbin is generated.

This product works on the principle of “Stirring Mechanism” which is a very simple and
fundamental mechanism.

It consists of a pad to compress the waste(both dry and wet) and during the process the
wet waste is made to pass through the pores to the collector which is detachable and
hence wet and dry waste gets separated and hence purpose is resolved.
 DECLARATION
This report is based on the “Product Design and development (PDD) of Dustbin
with Wet Collector”.

We (Lokesh Agarwal and Rishabh Nama) have thoroughly worked as a team and
have learnt many professional skills like marketing, communication, teamwork
and management.

All the information provided in this report are justified and for the interviews that
we had collected, we also gathered a lot of proofs like videos and pictures.

The project stared from Concept Selection and ended to Concept testing.

Concept Buyer's Utility Mission

Selection Map Statement

Important Identify
Establish
ratings and Customer
Target Market
QFD Needs

Concept
Concept Product
generation and
Testing Launch.
Selection

It was a wonderful experience and we both got to learned a lot of things.

This is the specialization project on new product development for Dustbin
with wet collector along with a comparative study between Conventional
Dustbin and our product.

The objective of this project is to make a new kind of dustbin that

could sought our problem of accumulation of mosquitoes and hence
no segregation of dry and wet waste takes place.

One could argue that there are 2-3 colors of dustbin available for
different types of waste but an unemployed person might not be
able to identify the difference between the two and why need two
dustbin when our purpose could be sought out with only one.
 ABSTRACT

Concept Selection: Of 10-12 ideas we pondered upon, one was by far the best and
was selected as the final idea to work upon. Buyer's Utility Map: It helps the manager
to think from demand –side perspective. It has 2 dimensions: i) The Buyer Experience
Cycle (BEC) and ii) the utility levers. Mission Statement: It summarizes the direction to
be followed by the product development team. Establish Target Market: Identify
which market is primary (80% of total sell) and which is secondary (20% of total sell).
Identify Customer needs: Now on the basis of target market develop 20-25 needs of
the product that it should have.

Important ratings and QFD: Now conduct interviews and develop important ratings
on the basis of survey conducted and develop a QFD (Quality Function Deployment).
Concept generation and Selection: Now generate 5-6 concepts and select the best
one among the following and develop a concept screening and scoring matrix
Concept Testing: Now again go to the customers and conduct interviews and test
our selected concept. Product Launch: Now product is ready to be launched in
the market.
 MISSION STATEMENT

A) DESCRIPTION :-
Our product is advanced dustbin which is based on the principle of ‘Stirring
Mechanism’, which is a very simple and fundamental mechanism.

It consists of a pad to compress the waste (both wet and dry) and during the
process the wet waste (which may be left over wet water or some other form of
liquid) is made to pass through the pores to the collector which is detachable and
hence wet and dry waste are separated.

B) BENEFITS :-
 Wet and dry waste is separated easily and effectively.
 Eco friendly as liquid will not spread on the road.
 No instant thinking is required that whether to put so and so waste in so
and so type of dustbin.
 It can store more waste.

C) PRIMARY GOAL :-

Primary goal is to develop multifunctional, cheap and effective dustbin which can
satisfy customer needs and makes it available to people.

D) PRIMARY MARKET :-

 All restaurants
 College canteens
 Hospitals
 Street food counters
 Railway station platforms
E) SECONDARY MARKET :-
Co-operative societies where parties happen on regular basis and wet
collection is normal.

F) ASSUMPTIONS :-

 Works on stirring mechanism.

 Collector is detachable.
 Any type of wet and dry waste can be stored at one place only.
 Pores can be opened to spill the liquor into the collector when desired.
 Will give a reason for money to people.

G) CONSTRAINTS :-

 We will have to press the pedal for the compression of the waste.
 We will have to detach the wet collector for deposition of wet waste.
 Another small lever is at the bottom to operate the spring so that wet
collector can come into picture.

H) STACK HOLDERS :-

 Suppliers of the dustbin raw material.

 The user who will use the product.
 Investors
 BUYERS UTILITY MAP

A new product has to offer customers exceptional utility at an attractive

price, and the company must be able to deliver it at a tidy profit. But the
uncertainties surrounding innovation are so great that even the most
insightful managers have a hard time evaluating the commercial readiness
and potential of new business ideas. The ' Buyers utility map' proved to be
helpful to indicate that the customer will be attracted to the new ideas.

BUYERS EXPERIENCE CYCLE

Buyer Purchase Delivery Use Supplements Maintenance Dispose
Experience
Cycle 
Buyer Utility

Customer ` Separates Easy opening

Productivity dry and wet and closing
waste

Simplicity No skill is Easy Easy to

required maintenance dispose the
waste

Convenience Easy to carry Convenient

Risk No hazard
involved in
using
Fun & Image

Environmental No adverse It helps in No

Friendliness effect on maintaining generation
environment on-route of any kind
while using cleanliness of waste
 ADOPTION OF THE STAGE GATE SYSTEM

A stage-gate system has proved to be the conceptual and an operational

model for moving a new product from idea to launch. Stage-gate systems
recognize that product innovation is a process. And like other processes,
innovation can be managed. It is vital to ensure the viability of the new
products to guarantee the growth or survival of the organization.

This is a complete model of the stage gate system. However in this project it
was implemented till the part of testing and validation.

The gates were managed by our advisor Prof. Rakesh Jain and his fellow
PhD. scholar. Their role was multidisciplinary and multifunctional. Their role
included:

• Review of the quality of the inputs or deliverables;

• Assessment of the quality of the project from an economic and business

standpoint, resulting in a Go/Kill/Hold/Recycle decision; and

• Approval of the action plan for the next stage (in the event of a Go
decision) and allocation of the necessary resources.
 IDEA GENERATION

Idea Generation is the Systematic Search for New Product Ideas. Ideas for
new products can be obtained from basic research using a SWOT analysis
(OPPORTUNITY ANALYSIS), Market and consumer trends, company's R&D
department, competitors, focus groups, employees ,salespeople, corporate
spies.

About 10-12 ideas were generated and presented for the screening. The
ideas were initiated on the basis of relatively little information and no
formal criteria. Ideas like Cloth Drier, Advanced Bed with blanket, Portable
hanger, Trolley seat bag, attacher and separator board etc, multi functional
cusion.
 IDEA SCREENING

The presented ideas were screened scrutinely. These ideas were evaluated
on the basis of the criteria such as rough estimates of the market size,
product price, development time and cost, manufacturing cost, rate of
return etc.

• Presenting the ideas such as Cloth drier, Multifunctional

Idea cushion, portable hanger etc.
generation

• Based on the above mentioned criteria Cloth drier

supermarket trolley, and dustbin with wet collector were
Initial approved for further consideration.
screening

• Considering the scope of product placement and

opportunities DUSTBIN WITH WET COLLECTOR was finally
Final idea selected for further detailed investigation and product
screening planning.
 PRODUCT PLANNING

Product planning helped to maximize the effectiveness of our product

development efforts by considering the set of potential projects it might
pursue, deciding which projects are most desirable and then launching each
project with a focused mission. The following steps were followed;

The Product Development Project in this case is of the type of

Fundamentally New Products. This project involve radically different
product or production technology and it may help to address new and
unfamiliar markets where effort reduction and long life may be the priorities
as it is here.

The process followed for the project planning was,

1. Identification of opportunities.

2. Evaluation and prioritization of projects.

3. Allocation of resources and plan timing.

4. Complete pre-project planning.

5. Reflection on the results and the process.

Competitive Strategy :
There was a need to place great emphasis on the basic research and
development of new technologies which would highly affect their future
opportunities. Technological Leadership was thus implemented.
Market Segmentation :
 Geographic Segmentation - Customers from Jaipur districts and
nearby areas
 Demographic Segmentation - The age of the shopkeeper is assumed
to be 25 yrs and above.
 Behavioural Segmentation - The customers opting for the brand are
our main target.

Technological Trajectories :
The Fulcrum Mechanism used in normal pliers can be considered as a
conventional technology widely adopted and is used in various derivative
products. The new effort reducing technology must be adopted which may
over perform the existing method used.

Technology B : New Effort reducing and life enhancing technology

Technology A : Current Technology