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The Auburn Plainsman

media and rate kit

news • sports • entertainment • advertising • events • print • online • social media

 a spirit...

THE
NO:1234 /11:12:2014

PLAINSMAN
AUBURN’S NO. 1 NEWS SOURCE

COMMUNITY NEWS

CAMPUS NEWS
 Page 3

...that is not afraid

Auburn’s student-run news source since 1893.
The Auburn Plainsman is Auburn’s No. 1 news source, covering
community and campus news, lifestyle, entertainment, sports and
more.

We specialize in creating a comprehensive destination where

students, locals and visitors can come to find everything they need
to live an informed, engaged and community-driven lifestyle.

The Plainsman has the ability, willingness and know-how to

connect you and your business to our readers. We can put your
business in a position to benefit from our audience.

Let us connect you.

Contact us at admanager@theplainsman.com or at 334-844-9101.

Take advantage of our services

Online advertising Mobile advertising Print advertising

Boost your business Share your events Reach our social audience
 Page 4

table of contents
Welcome................................................................................. 2
Highlights ....................................................................... 3
Table of Contents ..................................................... 4
Distribution ............................................................... 5
Publication Calendar ............................................. 7
Print Ad Rates ............................................................ 8
Special section rates .................................................. 10
Other services ............................................................. 11
Online and social media .......................................... 12

l a i n s m a n
u b u r n P
T h e A
 on-campus distribution Page 5

55
on-campus
distribution points
in more than 40 different facilities.

2,500
papers delivered on campus
weekly. Reach thousands of
students, faculty and visitors.
No one can reach Auburn students, faculty and
visitors like The Plainsman. We’ve been doing it You can put your business in our print product and
since 1893 and we have no plans of stopping any expose it to locals and students alike with our on-
time soon. We deliver thousands of papers every campus distribution.
Thursday before anyone wakes up.

On-campus distribution locations

Page 6
For more detailed, fully interactive maps of our
distribution points, visit ThePlainsman.com/Distribution
 off-campus distribution Page 6

78
off-campus distribution points
across the Auburn area in restaurants,
coffee shops, hotels and more.

2,500
papers delivered off campus
weekly. Reach thousands of
locals, tourists and visitors.
The Plainsman has always been a community Just this year alone, we have added more than a
newspaper, but in the past five years, we have dozen new off-campus distribution points. Your
begun to focus more on serving locals and visitors business can take advantage of the second-largest
with new off-campus distribution points. newspaper in the Auburn-Opelika area.

Off-campus distribution locations

Page 7 For more detailed, fully interactive maps of our

distribution points, visit ThePlainsman.com/Distribution
print publication schedule Page 7

CONTACT US: EMAIL US AT ADMANAGER@THEPLAINSMAN.COM OR CALL 334-844-9101

18 18 SPECIAL
AUGUST
2018
SEPTEMBER
2018 18 OCTOBER
2018
SECTIONS
Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su
1 2 3 4 5 1 2 1 2 3 4 5 6 7 AUG 16 WELCOME BACK
3 4 5 6 7 8 9 8 9 10 11 12 13 14
AUG 30
6 7 8 9 10 11 12
13 14 15 16 17 18 19 10 11 12 13 14 15 16 15 16 17 18 19 20 21 GREEK LIFE
SEPT 6
20 21 22 23 24 25 26 17 18 19 20 21 22 23 22 23 24 25 26 27 28
24 25 26 27 28 29 30 29 30 31
GAME DAY
27 28 29 30 31
SEPT 13 GAME DAY
SEPT 20 GAME DAY
OCT 11 GAME DAY

NOVEMBER
2018 18 DECEMBER
2018 18 JANUARY
2019 19 OCT 25
NOV 1
FALL FASHION
GAME DAY

Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su
NOV 15 GAME DAY

5 6 7
1
8
2
9
3
10
4
11 3 4 5 6 7
1
8
2
9 7
1
8
2
9
3
10
4
11
5
12
6
13
NOV 29 HOLIDAY
12 13 14 15 16 17 18 10 11 12 13 14 15 16 14 15 16 17 18 19 20 DEC 6 GRADUATION
JAN 10
19 20 21 22 23 24 25 17 18 19 20 21 22 23 21 22 23 24 25 26 27
26 27 28 29 30 24 25 26 27 28 29 30 28 29 30 31 INVOLVEMENT
31
JAN 24 HOUSING
FEB 7 CAREER
FEB 28 PLAINSMAN’S
FEBRUARY
2019 19 MARCH
2019 19 APRIL
2019 19 APRIL 4
CHOICE
A-DAY ISSUE
Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su APRIL 18 MUSIC AND
1 2 3 1 2 3 1 2 3 4 5 6 7
4 5 6 7 8 9 10 4 5 6 7 8 9 10 8 9 10 11 12 13 14 FESTIVALS
11
18
12
19
13
20
14
21
15
22
16
23
17
24
11
18
12
19
13
20
14
21
15
22
16
23
17
24
15
22
16
23
17
24
18
25
19
26
20
27
21
28
APRIL 25 GRADUATION
25 26 27 28 25 26 27 28 29 30 31 29 30 MAY 16 CAMP WAR EAGLE

MAY
2019 19 Traditional Publication
Traditional + Special Section
Special Issue
Mo Tu We Th Fr Sa Su
1 2 3 4 5 University Holiday
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30 31
print ad rates The Auburn Plainsman Page 8

A FULL PAGE C HALF PAGE E F 1/8 PAGE

6 COL X 19.75” 6 COL X 10” 2 COL 3 COL
X 5” X 5”

B
4 COL X 12”
G 1/4 PAGE
3 COL X 10”
H
2 COL
X 8”

D FRONT PAGE PREMIUM

6 COL X 3 “

AD NAME/DIMENSION OPEN RATES* LOCAL CAMPUS/NPO

A - FULL PAGE $2,370 $1,540.50 $1,185

B - 4 COL X 12” $960 $624 $480

C - HALF PAGE $1,200 $780 $600

D - FRONT PAGE $500 $500 $500

E - 2 COL X 5” $200 $130 $100

F - EIGHTH PAGE $300 $195 $150

G - FOURTH PAGE $600 $390 $300

H - 2 COL X 8” $320 $208 $160

Open Rates apply to businesses that operate outside Alabama or outside a 50-mile radius of Auburn
University // at $20 per column inch.
Local Rates apply to those operating inside Alabama or within a 50-mile radius // at $13 per column inch.
Campus and Nonprofit Rates apply to campus organizations and groups and also apply to nonprofit
groups // at $10 per column inch.

ADVERTISING DEADLINE: 5 P.M. ON FRIDAY FOR FOLLOWING THURSDAY PUBLICATION

print contract plans & inserts Page 9

Contract prices for Open Rate ads

AD 6 ADS 9 ADS 12 ADS 15 ADS ANNUAL (31 ADS)
A $2,251.50 $2,133 $2,014.4 $1,896 $1,777.5
B $912 $864 $816 $768 $720
C $1,140 $1,080 $1,020 $960 $900
D $475 $450 $425 $400 $375
E $190 $180 $170 $160 $150
F $285 $270 $255 $240 $225
G $570 $540 $510 $480 $450
H $304 $288 $272 $256 $240

Prices listed are prices per ad. Discount off regular Open Rate: 6-ad run: 5% off. 9-ad run: 10% off. 12-ad
run: 15% off. 15-ad run: 20%. Annual contract when purchasing 31 ads: 25% off.

New business discount

The new business discount includes 25% off the first 4 ads run in 4 consecutive issues.

Broadsheet inserts
Preprinted inserts must be approved two weeks prior to the run date by The Plainsman’s advertising
manager. Inserts will be included in all papers printed. No partial runs are accepted.

The advertising client is responsible for the delivery of the inserts one week prior to the publication to the
following address:

Opelika-Auburn News, Attn: Plainsman Inserts, 2901 Society Hill Road, Opelika, AL 36801

NO. OF PAGES PRICE PER THOUSAND INSERTS

SINGLE $70
4-8 $80
9-12 $90

PREPAYMENT IS REQUIRED FOR ALL ADS WITHOUT PRIOR ESTABLISHED CREDIT

For credit requirements, contact your ad representative or email admanager@theplainsman.com
special sections Page 10

The Plainsman publishes 20 special sections each year, including special sections devoted to every home football
game, Camp War Eagle, Graduation and a special Welcome Back issue.

You can take advantage of the wide distribution of these special sections. Choose one of our five convenient,
modular ad sizes to reserve your space in the high-profile special sections of The Auburn Plainsman.

I FULL PAGE TAB SPECIAL

5 COL X 9.75” SECTIONS
AUG 16
$650 AUG 30
WELCOME BACK
GREEK LIFE
SEPT 6 GAME DAY

J HALF PAGE TAB SEPT 13 GAME DAY

5 COL X 5” SEPT 20 GAME DAY

OCT 11 GAME DAY

$325 OCT 25 FALL FASHION

NOV 1 GAME DAY
NOV 15 GAME DAY
NOV 29 HOLIDAY

K TAB DEC 6 GRADUATION

2 COL X 9.75” JAN 10 INVOLVEMENT
JAN 24 HOUSING

$260 FEB 7 CAREER

FEB 28 PLAINSMAN’S
CHOICE

L BOTTOM TAB M TAB APRIL 4 A-DAY ISSUE

2 COL X 9.75” 2 COL X 5” APRIL 18 MUSIC AND

FESTIVALS
APRIL 25 GRADUATION
$195 $130 MAY 16 CAMP WAR EAGLE

Note: Prices shown are for local, campus rates. There is a $100 premium for advertisements in Camp War Eagle and Welcome Back

SPECIAL SECTION DEADLINE: NOON FRIDAY FOR NEXT THURSDAY PUBLICATION

classifieds, other services & info Page 11

Classifieds Puzzle sponsorship Poster advertising

Line text ads Puzzles are perhaps our most Purchase ad space at high-traffic
• Classified ads may be placed in popular feature, and they run campus locations.
each paper. every week in the Classifieds
• All classifieds must be prepaid. section. Poster A (18.5” x 36” tall)
• We reserve the right to accept - Student Center (5 locations)
or reject any classified ad. Sudoku - Spidle (1)
1 Col x 3” - Shelby (1)
Display ads - Science Center (1)
• Classified display ads appear on Crossword - Foy Dining (1)
the classified page in each issue 3 Col x 1” - Village Dining (1)
of The Plainsman. Poster B (25.75” x 49.5” tall)
• The maximum size is 1 Col X 4” Can run at the top or the bottom - Haley Center (2)
of the puzzle (advertiser’s choice) - RBD Library (2)
Pricing - Student Center (1)
Per column inch: $11. Pricing - Lowder (2)
1x3: $33 1x4: $44. $60 per week - Tichenor (1)
$48 per week (20% off) when - Parker (1)
Deadline: 10 am Monday for purchased as a year-long con-
Thursday publication tract, running in ever issue. Pricing
$125 per week or $375/month

Posters must be provided by the

Advertising design FAQ advertiser.

How big is a column? Can I submit my own ads?

1 column = 1.555 inches Yes, you can.
2 column = 3.222 inches
3 column = 4.888 inches But all camera-ready ads must be submitted in .pdf or .jpeg
4 column = 6.555 inches format. The ads should be designed to fit the width and height
5 column = 8.222 inches of the selected ad buy with the appropriate ratio factored in.
6 column = 9.888 inches
The height of a full page is 19.75”
Important deadlines
Special issue Material submission: Friday at 5 p.m.
2 column: 3.716” Camera-ready ad: Tuesday at 8 a.m.
3 column: 5.657” Final proof/corrections: Tuesday at 3 p.m.
5 column: 9.540” Full page: 9.75” Send materials to advertising@theplainsman.com

Will you design ads for me?

Yes, we can!

Materials for ads to be created must be submitted in advance of the deadline. Excessive design requests, however, will result in
additional charges of $35 per hour.

CONTACT US: EMAIL US AT ADMANAGER@THEPLAINSMAN.COM OR CALL 334-844-9101

online
online & social media Page 12

OUR MONTHLY SOCIAL MEDIA

REACH COMMUNITY

244,320 17,000+
Pageviews on ThePlainsman.com Likes on Facebook

119,323 32,000+
Unique visitors to ThePlainsman.com Twitter followers

1,644,888 15,900+
Facebook impressions Instagram followers

942,800
Twitter impressions

349,520
Instagram impressions

20,000
Broadsheet papers printed

CONTACT US: EMAIL US AT ADMANAGER@THEPLAINSMAN.COM OR CALL 334-844-9101

online advertising Page 13

A Leader board ad
728px X 98px

in posts mobile

B Top display A Leader board ad

ad

B Top display
ad

C Bottom
C Bottom
display ad
display ad
online advertising Page 14

Standard online ads

AD NAME WEEKLY MONTHLY PER PAGE VIEW*

A - LEADER BOARD 720X90 $110 $350 $15 per 1,000

B - TOP DISPLAY 300X250 $120 $375 $15 per 1,000

C - BOTTOM DISPLAY 300X250 $120 $375 $15 per 1,000

When purchasing ads per page view, you must purchase a minimum of 10,000 page views.

new!
Sponsored spotlights and advertorials
ADVERTORIAL PRICE
You can now purchase sponsored The story will be displayed
posts and advertorials that can be prominently on the website and in Print + Online $650
published both online and in our our print product. We will also push
print product. You can write the posts them out on our social media for Print only $650
yourself or one of our advertorial you, as well. Posts also include one
writers can do it for you. color photo. Online only $350

Social media advertising

Complete your advertising
campaign with a post to The Auburn
Plainsman’s social media followers.
It’s a great way to reach a highly
mobile college media market.
The Plainsman has the largest
and most engaged social media
following in the Auburn-Opelika
area.
Customize your message
You write the message and
determine the offer. You choose the
day and the time to post. And you
choose the frequency of the posts.
Targeting
We schedule and issue the posts
through Plainsman Promos. Every
message is reposted on The
Plainsman’s Twitter, Facebook and
Instagram feed.
What’s effective?
- Offer a true deal (25% off, 50% off
or something free).
- Announce something timely (a
surprise appearance or lunch-time
offer).
- Create a sense of exclusivity.

DESCRIPTION PRICE
1 FACEBOOK POST $50
1 INSTAGRAM POST $50
1 TWEET $40
12 TWEETS $299
10 FACEBOOK POSTS $299
10 INSTAGRAM POSTS $299