Indicus Analytics

India’s leading economic research firm

Market Skyline of India

2011-12

All India, Each State, Each District

India’s vast market is one of the most complex in the world
 More than a billion consumers
spread out over
More than 600,000 villages
More than 4,000 towns
More than 400 cities
More than 35 urban agglomerations

 Reliable Data is difficult to get

 Large scale primary research is not feasible
 Marketers and strategists have to rely on proxies
and shortcuts
These are increasingly unreliable as the focus
goes more micro
Using Market Skyline
 GRANULARITY

 Country
 State
 District
(Urban &
Rural
areas)

• Name & Number of towns across districts by population class

• Number of villages across districts by population class
 GRANULARITY
Finer Distribution in Upper Income
Segments for Urban areas of top
Districts

&  Country
 State
 Urban
More Information On…
Areas of Top
• Household Size 135 Districts
• Employed Members
• Minors & Senior Citizens
• Life Stage Distribution of CWE (by SEC & 12
Segments)
• CWE’s employment by Type, Sector, Industry
• CWE’s education profile
• Income group wise expenditure on 5 broad &
21 expenditure categories
Basic – Households, Population, Income, Savings, Expenditure, Per capita,
Income, Savings, Expenditure across income groups (Rs<75k, 75-150k,
150k-300k,>300k,300k- 500k, 500k-1000k, >1000k), Expenditure on Food, FMCG,
Durables, Clothing & Footwear, Misc. Goods & Services (separately for urban & rural
areas of districts) and subsequent 21 categories (only for urban areas of districts),
SEC distribution (Urban), Towns & Villages.

Advanced – Basic + For urban areas of districts - Households & Population

across additional income breakup (Rs1000k – 2000k, >2000k), Age distribution for
urban & rural, For urban areas of 135 districts- Expenditure break up across 5
categories by income groups, Household Size, Gender Distribution, Minors & Seniors,
Life stage of CWE.

Premium– Advanced + For urban areas of districts - Households & Population

across additional income breakup (Rs 2000k- 5000k, 5000k-10000k, >10000k), For
urban areas of 135 districts – Expenditure break up across 21 categories by income
groups, CWE’s Employment by Sector, Type and Industry, CWE’s education profile
 Other Premium Products....

 District GDP of India – District wise breakup of economic activity.

 Indian Development Landscape – Socio Economic Status for all
districts
 Indian Financial Scape – Financial Sector activity for all districts

 City Skyline of India Neighbourhood Series – Neighbourhood level

information on consumer market & demography for 15 cities
 Urban Consumer Spectrum– 31 consumer segments and their
complete profiling for States, Urban areas of 135 districts
 Towns & Rural Blocks of India – Town & Block level information on
consumers
Some of our Patrons ….
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