Regional tourism summary

Activate Tairawhiti (for the year ended 31 January 2018)

International tourist spend in Activate Tairawhiti

7.5
Spend

5.0

2.5

2008 2010 2012 2014 2016 2018

Activate Tairawhiti Activate Tairawhiti (12-mth)

Domestic tourist spend in Activate Tairawhiti

20
Spend

15

10

2008 2010 2012 2014 2016 2018

International tourist spend

Australia
China
USA
UK
Germany
Japan
Canada
Korea, Republic of
Rest of Asia
Rest of Europe
Rest of Oceania
Rest of Americas
Africa and Middle East

0% 10% 20% 30%

All New Zealand Activate Tairawhiti Activate Tairawhiti All New Zealand

International tourist spend Domestic tourist spend

Retail sales - other Retail sales - other
Retail sales - fuel and other automotive products Retail sales - fuel and other automotive products
Retail sales - alcohol, food, and beverages Retail sales - alcohol, food, and beverages
Other tourism products Other tourism products
Other passenger transport Other passenger transport
Food and beverage serving services Food and beverage serving services
Cultural, recreation, and gambling services Cultural, recreation, and gambling services
Accommodation services Accommodation services

0% 5% 10% 15% 20% 25% 10% 20%

Percentage of Spend Percentage of Spend