The Business Strategy

©Muhammad Yusuf Musa

SWOT Analysis
Strength Weakness
• Prestigious • Slow Production process
• World Fastest Car • High production cost
• Solid Company Teamwork • Minimum account receivable
• Precision Product • Minimum revenue
• Solid Community

Opportunities Thread

• High end lifestyle • Competitor use the same technology for low end
• Limited Edition Car fast car
• Indonesia open for the Differentiation market • Social gap
• Good community network • Government regulation for supercar use
• High tax payment
• Electric and Hybrid Eco Supercar

©Muhammad Yusuf Musa

Pre-Entry Analysis

Political Economy Social

• Supercar Regulation • Economic Growth • High end lifestyle

• Tax Regulation • Buying Power • Social gap
• Exchange rates

Technology Legal Environment

• Supercar • Anti-trust law • Car emission

technology • Patent and • Pollution
• Auto industry Copyright law management
technology

©Muhammad Yusuf Musa

Entry Strategy
Objective: “To be the Indonesia market leader in Supercar with prestigious and high
end lifestyle as main value.”

Competition: Koenigsegg Competitor in Indonesia Supercar Market vs Lamborghini,

Ferrari, BMW, McLaren, and Tesla. All of the competitor are “cheaper” than
Koenigsegg.

Resources Available: Import budget and Marketing budget

Risk Tolerance: High cost and risk for product maintenance; High luxury tax based
on the government regulation; The revenue will go slow but sure in differentiation
segment.

©Muhammad Yusuf Musa

Post Entry Strategy
New Market Entrant (Low):
Indonesian people have low buying
power for supercar priced more than
Rp25 Billion makes other supercar
brand think twice

Supplier Power (Low):

Limited and prestigious supercar
have common problem for product
maintenance. The spare part didn’t
come from local company.
Buying Power (Low):
Competitive Rivalry (High):
Indonesian people have low buying
Koenigsegg compete against
power for supercar priced more than
Another supercar and family car
Rp25 Billion.

Threat of Subtitute (High):

Supercar that cheaper than
Koenigsegg

©Muhammad Yusuf Musa