DC’S DIFFERENT DRUMMERS – PUBLICITY COMMITTEE (JULY 2018)

AGENDA
- Review of current activities
o Social Media (FB/Twitter)
o Information Booths (Capital Pride, DC Black Pride, DC Youth Pride)
o Sandwich Boards
o Online/Print Advertising (Metro Weekly)
o Recordation of DC via photography
o Online Event Calendar/Invitations to LGBT groups
- Review of resources for 2018-2019
o Likely will receive increase of $600 in annual budget (totaling $3,000)
o Continued emphasis on cost-effective/free advertising / need for continued
frugality
- Goals for 2018-2019
o Inventory of Events
 3 CPSB Concerts (and open houses)
 2 DC Swing! Concerts (and open houses)
 DCDD Marching Band Open House and Marching Band Season
o Increase number of information booth events
 Creating Change – National Gay and Lesbian Task Force
 Capital Trans Pride
 Ask Rayceen Show
 Other events
o Increase advertising
 Number of online/print advertising opportunities
 Increase use of social media
 Factoids on our organization and our community
 Member interviews
 New placards for DCDD Marching Band Flip Folders
 Issuance of press releases for all DCDD events
 Inviting a music critic to attend and publish review of a performance
 Increasing the number of POC’s for online event calendar
posting/invitations’ (10 from each committee member)
o Increase ticket sales (resurrection of Project 300)
o Increase use of media
 Increase professional photography use for events
 Use of GIFs (Boomerang) and other multimedia options for use in
promotion of the band
o Anticipated burden: change of DCDD logo will require change to all
signage/handouts, etc.
- Brainstorming of additional activities
o Long-term: production assistants
o Presenting at LGBT on cost-effective publicity activities
o DCDD branded schwag give-aways
o Professional signage for chase car
o Discount codes to teach on the effectiveness of on-line advertising
o Surveys of audience attendees (age range, etc.)