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Cristiano
Ronaldo
Takes A
Wage Cut
And Leaves
Real Madrid
For Juventus

S o u r c e : h t t p s : / / w w w . f o r b e s . c o m
EAFTER NINE YEARS AT REAL MADRID, CRISTIANO RONALDO IS LEAVING THE
GLOBAL SOCCER GIANT FOR THE ITALIAN SERIE A CLUB JUVENTUS. THE DEAL IS
WORTH AT LEAST $340 MILLION OVER FOUR YEARS, ACCORDING TO FORBES
SOURCES.

THE TALLY INCLUDES A $140 MILLION (€120 MILLION) TRANSFER FEE OWED TO REAL
AND A NET ANNUAL SALARY FOR RONALDO OF ROUGHLY $35 MILLION (€30
MILLION). THE LATTER DOES NOT INCLUDE ANY KNOWN BONUS OR INCENTIVE, PER
SOURCES.

BASED ON ITALY'S TOP TAX RATE, RONALDO'S NEW GROSS SALARY EQUATES TO
$64 MILLION, A PAY CUT FROM THE ESTIMATED MINIMUM $66 MILLION HE WOULD
HAVE MADE THIS UPCOMING SEASON IN SALARY AND BONUS IF HE STAYED AT
THE SANTIAGO BERNABÉU STADIUM. THIS LAGS BEHIND THE GROSS PAY OF LIONEL
MESSI ($84 MILLION) AND NEYMAR ($73 MILLION), BOTH OF WHOM RECEIVED NEW
DEALS LAST YEAR FROM THEIR RESPECTIVE CLUBS, BARCELONA AND PARIS
SAINT-GERMAIN.

NO SOCCER PLAYER IS CLOSE TO RONALDO IN TERMS OF ENDORSEMENT

EARNINGS, THOUGH. WITH THE $47 MILLION HE EARNS OFF THE PITCH FROM
ENDORSEMENTS, APPEARANCES AND LICENSING, HE IS STILL ON TRACK TO BANK
AT LEAST $97.5 MILLION THROUGH THE UPCOMING SEASON, ENOUGH TO KEEP HIM
THE SECOND-HIGHEST-PAID SOCCER PLAYER IN THE WORLD.

THE MOVE MARKS THE END OF A REMARKABLE TENURE FOR RONALDO AT THE
BERNABÉU, WHERE THE 33-YEAR OLD PORTUGUESE FORWARD BECAME THE CLUB’S
ALL-TIME LEADING GOAL SCORER, WON FOUR OF HIS FIVE BALLON D’OR AWARDS
AND LED REAL MADRID TO FOUR CHAMPIONS LEAGUE TITLES.

PERHAPS THAT IS WHY HIS TRANSFER FEE HELD UP. NINE YEARS AGO, REAL
MADRID PAID MANCHESTER UNITED THE EQUIVALENT OF $133 MILLION IN TODAY'S
DOLLARS FOR RONALDO. TODAY, THE TEAM RECOUPED THAT PLUS $7 MILLION
FROM JUVE.

JUVENTUS IS ITALY’S MOST STORIED SOCCER CLUB, BUT IT CAN’T APPROACH THE
SCOPE AND PLATFORM OF REAL MADRID. FORBES' LATEST RANKING OF THE
WORLD’S MOST VALUABLE SOCCER TEAMS RANKED REAL SECOND AT $4.088
BILLION, A SHADE BEHIND MANCHESTER UNITED, WHILE JUVENTUS RANKED NINTH
AT $1.472 BILLION. REAL’S REVENUES WERE $735 MILLION, COMPARED WITH $442
MILLION FOR JUVENTUS.
THE MOVE WAS REPORTEDLY CAUSED BY A DISPUTE WITH MADRID PRESIDENT
FLORENTINO PEREZ OVER A NEW CONTRACT, WITH RONALDO HAVING FALLEN
BEHIND RIVALS LIONEL MESSI AND NEYMAR IN TERMS OF PLAYING SALARY.
FORBES' LOOK LAST MONTH AT THE WORLD’S HIGHEST-PAID ATHLETES HAD
RONALDO THIRD OVERALL, BEHIND FLOYD MAYWEATHER AND MESSI.

IN A STATEMENT ON THE MOVE, REAL MADRID SAID, "REAL MADRID WOULD LIKE
TO COMMUNICATE THAT WE HAVE LISTENED TO THE WISH AND REQUEST
EXPRESSED BY PLAYER CRISTIANO RONALDO AND HAVE AGREED TO HIS
TRANSFER TO JUVENTUS FC."

RONALDO IS A ONE-MAN ECONOMY, THANKS TO HIS ROLE AS THE DOMINANT

PERSONALITY IN THE WORLD'S BIGGEST SPORT. HE HAS MORE THAN 300 MILLION
FOLLOWERS ACROSS FACEBOOK, TWITTER AND INSTAGRAM, AND HIS PERSONAL
FACEBOOK PAGE ALONE HAS 122 MILLION FANS, 20 MILLION MORE THAN ANY
OTHER PERSON ON THE PLANET. HE GENERATED $474 MILLION IN VALUE FOR HIS
SPONSORS OVER THE LAST 12 MONTHS ON HIS SOCIAL MEDIA ACCOUNTS,
ACCORDING TO DATA FROM RESEARCH FIRM HOOKIT. THE NIKE LIFER EVEN
GENERATED $216 MILLION IN VALUE FOR ADIDAS ON SOCIAL MEDIA, THANKS TO
POSTS IN WHICH RONALDO WAS WEARING HIS REAL MADRID UNIFORM, WHICH
INCLUDES ADIDAS' THREE STRIPES LOGO.

FACEBOOK IS IN TALKS WITH RONALDO FOR AN ORIGINAL SERIES ON ITS

FACEBOOK WATCH PLATFORM, ACCORDING TO VARIETY. THE DEAL COULD BE
WORTH AS MUCH AS $10 MILLION FOR A 13-EPISODE DOCU-SERIES.

AHEAD OF THIS TRANSFER, RONALDO INKED A DEAL WITH THE ASSOCIAZIONE

VOLONTARI ITALIANI SANGUE, THE ITALIAN BLOOD VOLUNTEERING
ASSOCIATION. THE AGREEMENT WITH U.S. LABORATORY ABBOTT, WHICH HAS
THE RIGHTS TO A WORLDWIDE CAMPAIGN, WILL SEE THAT HIS IMAGE IS USED TO
PROMOTE BLOOD DONATION THROUGHOUT THE COUNTRY.