Академический Документы
Профессиональный Документы
Культура Документы
2015 was another year of explosive growth in the world of cloud media processing. This year’s data set
reflects the usage of over 3000 leading broadcasters and content publishers. Our aim is to provide the critical
data, trends, and insights that will help shape your media processing strategy.
350 340
Our proprietary Encoding Intelligence™ is at the heart
of the software providing automated and dynamic scale of
compute resources based on real-time workflow volume. Our
infrastructure continues to easily meet customer demands, even 315 TB INGESTED
at peak capacity. We maxed out on 11/12/2015 at 4:37 PM PST
running 15,900 simultaneous processing cores or 994 16-core 300
instances, representing a 16 percent increase over 2014’s peak. Q1 Q2 Q3 Q4
One of the biggest trends driving growth is the adoption of cloud resources by the world’s largest media and entertainment companies. A few critical
elements have made these companies more comfortable in the cloud. First, transit speeds in and out of the cloud are faster than ever because of UDP
technologies, making the processing of massive files a reality. Second, the stringent security requirements placed on cloud providers by industry and
government agencies often exceed the requirements for in-house data centers. Third, cloud storage has been an entry point for large companies
adopting the cloud. Once content is stored in the cloud, processing the content is much more attractive option.
Cloud Storage
Amazon Maintains Dominance
It’s no surprise that Amazon’s grip on the world of Cloud Storage was unwavering in 2015. Representing 63%
of the source and destination of the content we processed this year. Akamai remained a favorite of larger
media and entertainment companies. Their NetStorage solutions accounted for 19% of the input and output
storage we saw. OpenStack’s object based storage known as SWIFT made a strong debut at about 6%. Google
Cloud storage saw meager growth from 0% to 1% this year. Perhaps with Amazon’s acquisition of Elemental,
Google will start to take this space more seriously.
OpenStack
OpenStack's object based storage protocol, SWIFT made a strong S3 Akamai NetStorage
appearance in 2015's job statistics. The SWIFT source locations are most
commonly seen with OpenStack private deployments although the Oracle
Cloud adopted the SWIFT storage system within it's commercial offering.
9% 6%
Big Media Loves Akamai
Akamai's dominance of the media and entertainment sector is no secret and
their penetration of this market was demonstrated by a large percentage of
our M&E customers using Akamai NetStorage as a destination for cloud Azure OpenStack
media processing.
Transit
How content is delivered to the cloud
New this year, we evaluated how people are getting content to and from the cloud. Despite being less
efficient and less secure, FTP/SFTP accounted for over half the transit in 2015 because of its legacy ubiquity.
However, UDP, particularly Aspera, makes up a significant portion of the transit and continues to grow
because it’s speed and security make it perfect for delivering high volume broadcast content.
FTP | 23%
FTP Remains
Despite the speed and security flaws inherent in the TCP/IP protocol,
SFTP | 29%
HTTP | 10% FTP remains a popular transit protocol for getting files to the cloud
primarily due to its ubiquity on on premise media servers.
Screen Resolutions
Despite the bigger is better mantra in the realm of screen sizes, we are just now seeing 1080p make up about
half the resolutions. 4k saw nearly 50% growth, but it remains far from the pole position. 720p remains a
leading format for most mobile devices.
4K
1080p
720p 480p
720p | 38%
Flash Access | 8%
Google WideVine
We launched support for Widevine Modular in 2015. This is an update to
Widevine Modular | 11% Google’s DRM standards offering improved support for the encryption of
MPEG-DASH streams.
Apple FairPlay
Widevine Classic | 63% We will be offering support for Apple’s FairPlay encryption in Q2 2016
which will have a significant impact on the DRM schemes being used.
PlayReady | 18%
Audio Formats
New this year, we’ve introduced the audio formats category. Audio compression plays a critical role in the
delivery of optimized video. Tech innovators like Dolby & Apple continue to lead the charge by creating high
quality low bitrate audio codecs that ensure that the highest quality content is delivered to every device.
AAC | 23%
Dolby Surround Sound Grows
The Dolby Digital (AC3) and Dolby Digital Plus (EAC3) grew significantly
over 2014 aggregate data. The 5.1 and 7.1 codecs are gaining mobile
device compatibility in the market, and the codecs are often used within
the premium audio channel of the HLS spec which allows 192kbps 5.1
streams to be paired with 1080p high bitrate video streams. This audio
video combination offers a premium experience for connected televisions
like the Apple TV and Roku that are connected to home theatre receivers. AC3 | 29%
78% 11% 6% 5%
Contact us
sales@encoding.com
+1 800 513 1740