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0 Introduction
Liang Shan is located in the southwest of Sichuan Province in China, and the state of Liang Shan
consists of 25 ethnic minorities. The Yi nationality people account for forty-two percent of the
total population. Liang Shan is the largest inhabited area of Yi nationality in China, and it is the
regions with the most number of different types of ethnic minorities and with the largest
population of ethnic minorities. Now there are two national scenic spots in Liang Shan, and a
The location of Liang Shan is too remote to make this place too poor there is no money to
develop tourism plans and at the same time there is no company willing to invest in the
development of Liang Shan tourism. Leading to Liang Shan has a wealth of tourism resources
but because of the lack of adequate and reasonable development is still not famous. There are
still a lot of people still understand is how poor of the Liang Shan this place and all about Liang
Shan negative news. Not too many people know Liang Shan this place has abundant Yi culture
The main purpose of develop this place is deeply exploring the connotation of Yi nationality
culture, give full play to Liang Shan as a cultural advantage of ethnic minority areas, enhance the
attractiveness of Liang Shan tourism to tourists thus promoting Liang Shan's economic
development, helping the population to get rid of poverty and improve people's living standards.
In the cultural aspects to help promote the traditional Yi culture revival and heritage it can also
promote cultural exchanges between regions and spread the Yi nationality culture around the
world.
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2.0 Background
The tourism resources of Liang Shan state are abundant, the types of the natural tourism
resources are rich, and the development value is high. The special geographical environment of
Liang Shan state has created marvelous natural wonders. There are a majestic mountains,
colorful lakes, large-scale ancient glacial traces, mysterious ancient virgin forest, a wide variety
of rare animals and plants, and shape strange caves, hot springs, waterfalls and other natural
wonders in the everywhere of the state of Liang Shan. The cultural heritage of the cultural
tourism resources of Liang Shan state is profound, and the ethnic amorous feelings are colorful.
On the ancient land of Liang Shan have a glorious history and culture and the human landscape
through the creation of the working people. The Han dynasty ruins, ancient battlefield, ancient
plank road and other historical ancient books record and witness the long and heavy development
history of Liang Shan. The architecture and culture of Buddhism and Taoist let tourists
appreciate the broad and profound religious culture, at the same time let tourists understand the
great deterrent of religious belief. The earthquake stele in Xi Chang of Liang Shan is one of the
four major earthquake steles in China, it preserves a lot of earthquake inscriptional record and
historical remains, let visitors understand the power of nature. Liang Shan is a sacred place for
revolution, and there are many revolutionary relics, for example, Yihai alliance site that when the
Red Army crossed the Yi nationality region, Cemetery of martyrs, The Red Army's long march
route and so on. These can not only serve as a base for cherishing the memory of the martyrs and
educating their descendants, but also can be exploited as tourist resources. There are more than
twenty different types of ethnic groups living in Liang Shan, they have simple folk customs,
unique folk culture, colorful festival celebrations, beautiful folk songs and dances, exquisite
traditional crafts, these are all reflected the local unique cultural tourism resources.
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All in all, the simplicity of a landscape of lakes and mountains, rich historical culture, colorful
ethnic customs and village scenery, with the great achievements of modernization and great
construction, the tourism resources with unique characteristics and great development potential
in Liang Shan Prefecture are formed, it has created favorable conditions for the development of
3.1 SWOT
Strength Weakness
base, one of the longest mileage areas 4. The related professionals in tourism
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villages are destroyed, some folk arts
Opportunity Threat
Shan Prefecture ranks eighth in Sichuan 2. Tourists are more inclined to famous
development of Liang Shan's tourism 4. The growth of China's foreign trade and
Liang Shan
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3.2 The impacts on the economic
Through developing tourism, there will be a lot of benefits on the economic. Firstly, promote the
development of local economy, and increase the income of local people, so that the local GDP
improved, so as to improve the living standards of the local people. Secondly, promote the
tourism can promote the development of the local accommodation industry, transportation
industry, catering industry, agricultural and sideline products industry and other related
industries. Thirdly, increase employment opportunities. Since tourism has promoted the
development of many industries, it has provided opportunities from two aspects: direct and
indirect.
Of course, tourism development will also bring some negative impacts for local economic. At
first, the development of tourism will cause price rise in tourist areas. Tourists generally have a
strong purchasing power, the influx of large numbers of tourists, will cause local products' prices
rose in an all-round way. The strong consumption ability of tourists for local agricultural and
sideline products, handicrafts and industrial products will cause tight supply and rise in price.
The price of catering industry, accommodation industry and transportation industry will rise as
demand increases. And then the development of tourism will cause the price rise of real estate
industry. Because the tourism construction needs a large number of land uses, it will lead to the
rise of land price, raise the development price of housing, and affect the housing purchasing
power of residents. Finally, the rapid development of tourism will lead to the imbalance of local
industrial structure. Everyone abandon agriculture and choose to develop tourism, it will lead to
a large number of idle farmland, causing agricultural and sideline production landslide.
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3.3 The impacts on the social
The impacts on the social due to development tourism also have positive impacts and negative
impacts. For the positive impacts, for the first one, the development of tourism can promote the
development of local culture. Local residents integrate traditional festivals and folk culture into
tourism activities to promote the all-round integration of culture and tourism, and promote local
culture, so that more people can understand the unique cultural customs of the region. At the
same time, it can also increase cultural exchanges. The entry of foreign tourists has increased the
contact and communication between local residents and foreigners, promoted mutual cultural
exchanges, expanded horizons, improved cultural quality, and enriched cultural connotations.
Finally, the development of tourism can also promote the development and construction of local
infrastructure. The development of tourism cannot be separated from infrastructure, for example,
tourism will promote the local traffic, electricity, natural gas projects to improve.
For the negative impacts, for the first one, bring hidden danger to social security. With the
development of local tourism, the number of tourists is increasing, and tourists come from
different places, with complexity. Therefore, it is easy to appear theft, robbery and other criminal
acts. At the same time, there may be potential risks of smuggling, gambling, and drug trafficking
and so on. And then, the development of tourism will have a negative impact on the local culture.
The contact and communication between foreign tourists and local people is the process of
mutual communication and mutual influence between cultures. The Yi nationality in Liang Shan
has been in a backward state for a long time, poverty makes many Yi people begin to feel
inferior and admire foreign tourists after they contact with foreign tourists and foreign cultures,
and begin to mimic the lifestyle of tourists. Even some people feel that their culture is not as
good as foreign culture, so as to abandon the traditional culture of the nation. This kind of
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cultural shock from the hearts of the Yi nationality people has become the biggest threat to the
commercialization and benefits, which is not conducive to the local image and reputation. With
the enhancement of their commodity consciousness and the influence of some foreign merchants'
management, the traditional morality and norms were ignored in order to pursue economic
benefits. For example, the sale of low-quality handicrafts in order to pursue high interests,
resulting in the artistic value of handicrafts reduced and the loss of cultural diversity. In addition,
when trading goods with customers, all kinds of shoddy, bluff and deceive phenomenon, while
damaging the interests of tourists, it also has a very bad social impact on the image and
The first positive impact on the environmental is the development of tourism has the advantages
of less resource consumption, low environmental cost, and is conducive to the effective use of
natural resources and ecological environment, to avoid the unknown and waste of natural
resources. The second one is the development of tourism can replace some of the traditional
industries with large resource consumption and heavy pollution, to achieve the purpose of
reducing pollution emissions and ecological destruction. At last, the development of tourism can
enhance the awareness of the government and the local people's ecological environment
protection. Through the development of tourism, some places have gradually realized that the
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The first one of the negative impact on the environmental is effects on the surface and soil. With
the development of tourism activities in various natural areas, the development of tourism
facilities is increasing day by day, and the ecological environment has been faced with
exotic species introduction and so on. Both land and water surface are likely to be affected by
tourism activities. Wetlands, natural caves, soil and other ground cover may bear different types
of tourism impact. Especially the soil organic layer on the surface plants will suffer more severe
impact. The second one is effects on animals and plants. The effects of human tourism activities
on plants can be divided into direct and indirect impacts. Direct influences include trampling,
removal, and collection of plants as campfire materials. Indirect effects include the introduction
of exotic species, vehicle emissions, soil erosion and other issues, and these will indirectly affect
the growth and health of plants. The development of tourist areas may destroy wildlife habitats
or refuges. Both the tourist activities and the human activities of tourists will interfere with the
life and reproduction of wildlife. The third one is environmental pollution. For example, littering,
and catering industry emissions of living waste gas pollution of the atmosphere, visitors littering
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4.0 Objectives
In order to promote the Yi nationality cultural tourism in Liang Shan to the world, first of all, we
have three small objectives. In three years, set the theme park, construct and improve of Liang
Shan local tourism facilities, and strengthen road repairs, increase the number of local hotels, the
infrastructure upgrade, further strengthen the foundation for the development of tourism in Liang
Shan. Within three years, through integrate the traditional culture, folk customs, festival
celebrations, and the Liang Shan Torch Festival, a non-material cultural heritage, are integrated
into the tourism activities, and through the combination of local Yi culture and tourism in Liang
Shan, shaping the Yi nationality theme park this unique brand of Liang Shan tourism, and
building the tourism of the Yi nationality culture as the theme of tourism, so as to realize the
inheritance, protection and development of the Yi culture in Liang Shan. The third objective is
seeing the tourism industry as a new engine of Liang Shan economic and social development, an
important way to upgrade the industrial transformation of Liang Shan, and the tourism industry
as the leading industry in Liang Shan, using abundant natural resources and unique local cultural
resources to developing the tourism industry vigorously, within five years, to become well-
known China tourism resort. Cooperation with the international enterprises, acting on
International Convention, and promote Liang Shan tourism to the world and create possibilities
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5.0 Theme development
There are abundant natural resources and unique Yi nationality culture in Liang Shan, in order to
attract more tourists travel in here, we create a theme park with the theme of Yi nationality
cultural. Because of Liang Shan is composed by mountains, tourists can hiking, climbing the
mountains and enjoy the natural scenery along the road inside this theme park. It must attract
those people who like travel with families and who are young people to come. And there are a lot
of colorful lakes, so we will set the fishing and boating even the swimming competition in order
to attract more and more international tourists to come to visit this place. Tourists can participate
in the activities and celebrations of the Yi nationality inside this theme park.
During the development of tourism also should protect the ecological environment in the state of
Liang Shan, avoid destroy of natural resource, and at the same time develop the sustainable
ecotourism. Thus, we not allowed the private cars enter the theme park, and we will set a large
parking area around the theme park for tourists. We will provide bicycle and sightseeing vehicle
for tourists. It is benefit for protect ecological environment while the tourists enjoy their tourism.
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6.0 Development plan
Liang Shan Yi Autonomous Prefecture is the most characteristic of the Yi nationality traditional
culture and the most resident is the Yi nationality people so the preservation of the Yi nationality
theme park is established in Chengxi County, where the most Yi nationality people live in Liang
Shan. In the Yi nationality culture theme park there are have traditional houses of Yi nationality
residents, features Yi nationality clothing and jewellery display. In this Yi nationality theme park
there are have Yi nationality restaurants, the tourists can eat the traditional Yi food. There are
also corresponding Yi nationality culture theme hotels, Hotel staff wearing Yi nationality
traditional clothes and the hotel decoration furniture has the Yi nationality traditional
characteristics. In the Yi nationality culture theme park there will be traditional Yi nationality
activities and traditional customs, tourists can come here to feel the torch festival cheerful, to
participate in the traditional wedding of the Yi nationality. And also have the some young
people like to stimulate the activities, such as flume ride, roller coaster and in that Yi nationality
theme park are many beautiful mountains and beautiful lakes, tourists can climb and fish at here.
In the introduction stage of the development of Yi nationality culture theme park, Can be through
the Yi nationality culture theme park unique traditional activities, customs and some unique
scenery to attract some director to shoot TV drama or movies to raise the popularity of Liang
Shan Yi nationality culture theme park. So that more people know that Liang Shan this place has
a unique Yi nationality culture them park and in this theme park can learn more comprehensive
Yi culture. And through the film or TV drama in the Liang Shan Yi nationality culture to attract
more people interested in the Yi nationality culture to Liang Shan Yi nationality them park
tourism. In the growth stage of the Yi nationality culture theme park the admission tickets price
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of a discount of 20% for tourists from the group or student, elderly persons over sixty years of
age or children under one meter second are charged half price. But the tickets do not include the
culture theme park. Through the price concessions can attract more tourists to Liang Shan
tourism. Later, the Liang Shan Yi nationality culture theme park characteristic culture was
distinctive lifestyle and some traditional activities. Put the promotional video on TV and play it
every day at golden time between 7 pm and 8 pm, And on the YouTube, Facebook and other
social media to promote Liang Shan Yi nationality culture theme park. Those more international
tourists have also been attracted by the Liang Shan Yi culture them park, so as to achieve the
maturity stage. In the decline stage of the Yi nationality culture theme park, many tourists have
felt the Liang Shan Yi nationality culture them park or have a better tourist resource than the Yi
nationality culture them park to attract tourists. At this stage to take person selling, by calling
the manager of the world's largest tourism club to promote the Liang Shan Yi nationality cultural
them park, let that tourism companies to recommend to customers there. Many companies have
employee travel benefits every year, call the managers who are responsible for the travel of these
companies to sell the Yi nationality culture them park characteristics, so that their company to
The Liang Shan Yi nationality autonomous prefecture is a mountainous area and road
construction is difficult and costly, leading Liang Shan traffic is underdeveloped and tourists are
not convenient to enter Liang Shan. Because the terrain complex mountain road is easy to traffic
accidents, resulting many tourists who are interested in Liang Shan Yi nationality are
discouraged. In order to better develop Liang Shan Yi nationality culture them park is the most
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important first to build roads to ensure that the traffic path to maintain smooth, so that tourists
more convenient to enter the Liang Shan understanding of the Yi culture. Can set up an airport in
Xi Chang district, Liang Shan, and the delivery capacity of airports, routes and flights
corresponds to the amount of visitors to Liang Shan Yi nationality culture them park tourism. Xi
Chang in the center of Liang Shan Yi Autonomous Prefecture and Xi Chang are more plainer, so
relative to other parts of Liang Shan more suitable for building airports. The Liang Shan also
need to build around the major cities leading to Liang Shan high-speed railway, High-speed
railway is very fast and convenient, and it saves tourists a lot of time. Although there are aircraft
and high-speed railway but the construction of the highway is also essential. The airport and
high-speed railway are more convenient and convenient for tourists who are far away from the
cool mountains, but the highway is for the residents of Liang Shan or the local residents, and
some tourists who prefer to drive themselves will also use the highway to into Liang Shan Yi
nationality theme park tourism. That need establishment of Liang Shan Yi nationality culture
them park and the surrounding cities connected to the highway, and should also be established
highway will Liang Shan tourist attractions connected. It is convenient for tourists to visit the Yi
nationality cultural theme park from other tourist attractions, and visitors to the Yi culture theme
Liang Shan Yi Autonomous Prefecture economic development is very bad, the people are in a
very stable state, a lot of the tourist attractions of the supporting facilities is not perfect, a
considerable part of hotels, restaurants, travel agencies outdated facilities, Liang Shan overall
tourism reception capacity is weak, poor accommodation conditions lead to supporting services
cannot meet the growing consumer demand for tourists, seriously affecting the Liang Shan Yi
nationality cultural tourism development. Liang Shan should also improve the communication
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equipment to tourists to Liang Shan can contact with the outside., In the development of Liang
Shan Yi nationality culture theme park should be around the park residents of the housing to
build a unified but also should retain the Yi nationality culture of housing characteristics, and in
the development of hotels and restaurants should be included in the Yi nationality culture in the
inside, the restaurant can make some delicious food that only the Liang Shan can eat, such as
Meigu Goat and Butuo Black Potato. Liang Shan Yi nationality theme park of the Yi
characteristics of the activities of the torch festival is at night to participate in the activities which
limit the majority of tourists need to stay in the their hotel. Hotels and restaurants are very
important for tourists, should increase the number of hotels and restaurants in the Yi culture
theme park, but should also ensure the quality of hotels and restaurants. At the same should be
establishing medium and high hotels and restaurants for tourists to choose. Hotels and restaurants
should be built around the tourist attractions to facilitate tourist travel that convenient for tourists
to rest. In order to be able to accommodate more tourists, they can also transform residential
buildings into residential buildings, with Yi nationality characteristics and can also receive more
tourists.
In the Liang Shan Yi nationality culture theme park should also build tourism shopping street for
silver jewellery and characteristics of clothing. Buy tourist souvenirs, arts and crafts, native
products, etc., is part of the tourist activities, not only will satisfy the tourist needs of shopping,
and also to the tourism area to bring a lot of economic benefits. Tourism development in tourist
cities must be guaranteed by power supply, water supply, drainage and telecommunications.
Liang Shan have a lot of tourist place is far from the town, lack of power supply, water supply,
drainage, telecommunications and other basic conditions, should contact and consult with the
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power supply, water supply and other relevant departments. Can install the Off Grid Box in Yi
nationality culture theme park, this simple box serves up running water and clean electricity in
remote location. Both to help Yi nationality culture theme park of off-grid power generation and
let people easily get filtered water. That Off Grid Box while addressing the issue of power
supply and water supply. The problem of telecommunications can be established in the Liang
Shan Yi nationality culture theme park to establish a telecommunications base station to develop
telephone signals, so that visitors can be in the Yi culture theme park is very convenient and
Increase the talent to help develop the Liang Shan Yi culture theme park, such as Yi nationality
folk performers, tourism managers and tour guides. Will be able to send the potential talent to
study, learning back to learn the knowledge can be taught to others to improve the professional
standards and comprehensive quality of practitioners. At the same time to strengthen cooperation
with Liang Shan local colleges and universities, for the students to open the Yi nationality
culture tourism related courses and for the Liang Shan Yi nationality cultural theme park tourism
to develop more professional reserve talent. The tourism industry has a strong dependence on the
beautiful and comfortable environment, in the development of Liang Shan Yi nationality culture
theme park should be comfortable and pleasant social environment and the natural environment.
Through the residents of the tourism awareness education and practitioners quality training,
improve the quality of the social environment and community tourism hospitality.
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7.0 Marketing plan
The Marketing Theory of 4Ps boils down to a combination of four basic strategies, the first one
is Product, pay attention to the development of the function, require products have unique selling
point, the product function appeal in the first place. The second one is Price, according to
different market positioning, make different price strategy, and the product pricing is based on
the enterprise brand strategy, pay attention to the brand of gold content. The third one is Place.
Enterprises do not directly face consumers, but focus on the cultivation of distributors and the
establishment of sales network. The connection between enterprises and consumers is carried out
by distributors. The last one is Promotion. Promotion is a series of marketing activities, including
brand publicity, advertising, public relations and sales promotion. The important target market of
Yi nationality cultural tourism is family. The whole family members come here to travel, and fell
and experience Yi nationality customs and culture, enjoy in the theme park. The family travels to
a unique cultural place together, not only enjoy well, but also can enhance the feelings and
7.1 Product
The Yi nationality's tourist commodities in Liang Shan theme park mainly include Yi nationality
lacquer ware, Yi nationality silverware and Yi nationality costume. The tourist commodities of
Yi nationality in Liang Shan are very distinctive in appearance, color and shape. However, due to
the weak production enterprises, family workshops occupy the market, so the characteristics of
tourism products on the market rough workmanship, material selection at will. Therefore, it is
difficult to really fit consumer demand. However, the tourist commodities in Liang Shan, besides
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ethnic characteristics, also have a lot of other varieties, for example, Tartary buckwheat, yak
meat and other agricultural specialties, in addition, there are high-tech souvenirs such as rockets
and satellites. The design and development of Yi nationality's characteristic tourist commodities
should first consider the needs of consumers, and product design should be innovated on the
basis of maintaining tradition. This innovation can be reflected in the varieties of innovation,
material selection, style renovation, and innovation of product practicability and so on.
Consumers generally believe that the practicality and portability of tourism commodities directly
affect their purchase decisions. Secondly, understand the utility of tourism commodities in the
subsequent use of consumers. Therefore, design a commodity with commemorative, exotic and
practical features. For example, the selection of lacquer ware in the safety of materials to making
tableware, tea sets, in addition to furnishings, but also can be used to life. The Yi nationality
dress is too national characteristic, the consumer buys after coming home is unlikely to wear,
however, children wearing particularly cute, so can focus on the development of Yi children's
clothing. In addition, the Yi nationality costume design should break through the limitations of
clothing, try to design bold color, strong ethnic flavor home cloth, so greatly expanded the usage
of Yi nationality costumes.
7.2 Place
One of the major features of tourism is the exotic nature. If the unique tourist products bought by
tourists at the tourist destination can be bought in the residential place, then tourism shopping
will lose its significance. For enterprises, the establishment of distribution channels in the
nonlocal is undoubtedly lifting their own feet. Therefore, the channel should be established in the
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local rather than extended to the nonlocal. In addition, the selling points of the Yi nationality's
tourist commodities should involve most of the tourists, so the enterprise to in addition to
establish their own stores, you can also enter the tourist commodity shopping malls,
supermarkets, hotels, tourist attractions. In addition, they can also set up more sales channels
through cooperation with various express companies. It not only brings convenience to
7.3 Price
On the basis of investigating tourists' acceptance ability, we should standardize the market
pricing, keep the commodity price within a reasonable range, and punish the phenomenon of
cheating tourists severely, regulating and standardizing the characteristic tourism commodity
market, providing fair competition conditions for the production enterprises, and providing the
assured shopping environment for the tourists. In addition, the Liang Shan region is distinct
throughout the year,result in the low seasons and the peak seasons are very obvious. According
to different seasons, prices should also be adjusted. Thus, in the low season, Liang Shan Yi
nationality cultural theme park enter price is fifty ringgit, but in the peak season, the enter price
of theme park is one hundred ringgit. The price of activities inside theme park should pay for
additional. The fishing price is twenty ringgit per hour per person, and the boating price is thirty
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7.4 Promotion
Firstly promotion should adopt various effective means to stimulate consumers' desire to buy and
promote sales. Promotion should adopt effective publicity methods. Generally speaking, media
interviews, newspapers and magazines, outdoor advertising and personnel publicity can be
adopted. Secondly should take effective measures, such as discount sales, gift giving, and help
post and so on. Thus, can through these measures to stimulate tourists’ impulse buying. Thirdly,
establish the overall marketing concept, establish effective communication. Managers are
required first change the concept of sales, and the staff on the consumer psychology and sales
skills and other aspects of appropriate training. Through effective communication, set up the
overall image of Liang Shan Yi nationality characteristic tourism commodities, and promote the
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8.0 Action plan
Administration Bureau
Administration
Mingsheng
Company
Stations
Company
Company
Company
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9.0 Evaluations and monitoring
In the development of Liang Shan Yi nationality culture theme park is not the entire
development plan can be carried out on the time. Through the monitoring of the tourism
development plan of Liang Shan Yi nationality culture them park, the problems caused by
different stages of development are discovered and change the development plan for the
problems identified, so that the development plan can successfully develop the Liang Shan Yi
nationality tourist theme park. Strict monitoring Yi nationality culture theme park tourism
development plan, in each month are required to participate in the construction of the various
departments of the manager to report the progress of development and some problems
encountered in the development. That will help solve the problem in time to Liang Shan Yi
nationality culture theme park tourism development plan faster and better to complete.
In the Yi nationality cultural theme park development of the introduction stages may occur
cannot find the director cooperation. No director interested in Liang Shan Yi nationality culture
and do not want to shoot movies and TV drama in Yi nationality culture theme park, that will
cannot make movies and TV drama to increase the visibility of Liang Shan Yi nationality culture,
but it can be changed to shoot some travel programs or variety shows in Liang Shan Yi
nationality culture theme park. In the program shooting can also show a lot of Yi culture, such as
attract more tourists, the free discount for the aged over sixty and children under one meter and
two. But if during this period there are school teachers to lead a lot of students less than one
meter and two to Liang Shan Yi nationality culture theme park tourism or an old age group of
more than sixty years old to here tourism. The concession plan should only charge the teacher's
price and do not charge the cost of the elderly and students. But this not only cannot make the
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mountain tourism better development it may also cause the cultural tourism of Liang Shan Yi
nationality culture theme park tourism to be unable to continue. Can carry out a teacher free of
charge with two students’ travel the rest of the students are charged half price of travel expenses
and Offer a 30% discount for older groups. So that there is promotion to attract tourists to
tourism and to ensure that Liang Shan Yi nationality cultural theme park tourism continues to
operation and development. The Maturity stage of cultural tourism development in Liang Shan
Yi nationality culture theme park, need to shoot promotion videos and put in the major media,
which requires a lot of financial support. Liang Shan region is not good economy so much
money into the investment, in order to Liang Shan Yi nationality cultural theme park tourism
development plan can be carried out smoothly to find bank loans or to find the government to
give financial help, thus addressing the problem of insufficient funds. In addition to the decline
stage to take the phone marketing that the travel agency or company responsible for staff travel
manager is likely to be unable to answer the phone thus missing some potential customers. The
companies that do not receive a phone call from the Liang Shan Yi nationality cultural tourism
theme park can be recorded then email the responsible person to find a free time to call or meet
In addition to Liang Shan Yi cultural tourism theme park development cycle there will be some
problems hinder the development of tourism, and in the base construction of Liang Shan, there
will also be some impact on the development of Liang Shan Yi nationality culture theme park
tourism. Highway, high - speed railway, airport and hotel and other infrastructure construction it
can cause certain damage to the tourist resources of Liang Shan. Tourism resources have been
broken will affect the tourists to understanding the Liang Shan Yi nationality culture and reduce
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infrastructure construction will not damage the tourism resources of Liang Shan. Should pay
attention to the protection of tourism resources cannot just focus on the development and without
regard to the destruction of tourism resources. To exclude all in the infrastructure when the
10.0 Conclusion
Through the development of Liang Shan Yi nationality culture can improve the tourism
infrastructure of Liang Shan, improve tourists satisfaction and comfort, and in the Liang Shan
tourism season can receive more tourists and more able to meet the needs of tourists. Protect
Liang Shan natural and cultural tourism resources and through the tourism development plan to
make Liang Shan in China and even make the world famous tourist destination. Thought that
development plan to be better integration of the Yi nationality culture into the tourism industry,
the world will have more people concerned about the Yi nationality culture that to better protect
and inherit the Yi nationality culture. Hope that through the Liang Shan tourism development
plan can make Liang Shan Yi tourism can develop better, in the development of tourism at the
same time can better protect the tourism resources of Liang Shan let more people understand and
like the Yi nationality culture and can come to Liang Shan feel Yi nationality life style. But also
hope that Liang Shan's economy can be better than with each passing day and through the
development of tourism completely out of poverty, people's lives can get better.
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