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International Proficiency Track Professional
Lesson 01A
Max de Lotbinière
Tuesday 5 July 2011 14.10 BST
A study into the economic impact of learning English in developing countries has concluded that the
language can increase the earning power of individuals by around 25% and that developing economies
need access to English if they are to grow and position themselves in the global economy.
The British Council, the UK's education and cultural relations organisation, which commissioned the
report from Euromonitor, a leading research organisation, says that it is the first statistical research into
the benefits of English in developing countries.
The report, which was published last month, gathers data from five target countries: three with linguistic
links to Britain through colonialism, Nigeria,Bangladesh and Pakistan, and two with a stronger French-
language colonial legacy, Cameroon and Rwanda.
The data was gathered from existing research and through interviews with businesses and employers in
each country.
While English skills levels vary among Bangladesh, Nigeria and Pakistan, the researchers found a link
between even a moderate competency and higher levels of investment from countries such as the US and
UK. In the three countries, investment from English-speaking countries accounts for between 33% and 41%
of total FDI.
"By contrast, largely French speaking Cameroon and Rwanda lose out, with only 2% and 1% of their total
FDI coming from English-speaking countries," the report said.
But the report also shows that the benefits of English are seen predominantly by urban elites, who have
access to a better standard of teaching – mostly delivered through private education – and higher-paid
jobs.
I can has cheezeburger? Hey, nobody's perfect. The best business English goes to the multinational aerospace companies.
China might have more people, but when it comes to the language of global capitalism, English is the gold standard.
How many of us have had to call for IT services only to end up getting rerouted to an India line and have our computer problems get totally
lost in translation. I’m trying to picture a guy from Alabama operating a Windows XP machine from a houseboat trying to understand a girl half
his age in Hyderabad explain where to type in c-colon-backslash-run.
One in five employees working for a U.S. tech company are not native speakers. Brazil and even U.S. neighbor Mexico score below 4 on a
scale of 1 to 10 in business English proficiency, with 10 being advanced and 4-6 being basic, according to a business English survey released
Four out of 10 global workers from 76 countries were ranked as Business English beginners, by the GEC survey. That ranks them as having an
average understanding of English, able to hold a conversation, but not lead one. The majority (60%) of the 108,000 people who took the GEC
test from the represented countries scored between a 4.0 and 7.0, indicating an inability to take an active role in business discussions through
global conference calls or perform complex tasks such as presentation development and customer or partner negotiations.
But serious career-minded individuals who hope to work as foreign correspondents for O Globo TV in New York, Brazil’s biggest broadcaster,
will need solid English. As will the IT service guys coming to the U.S. from India on business visas, and the Russia venture capitalists looking to
close deals with investors in Silicon Valley.
This is partially why the Philippines has taken over India as a hub for call centers. Their English is better. The islands attained a score above 7,
putting them within range of a high proficiency that indicates an ability to lead business discussions and perform complex tasks. India? A low
5.57.
“The current shortage of talent with the aptitude to speak, write, present, sell and service customers in English has become a high
performance dilemma for individual companies, and even countries,” says Mahesh Ram, GlobalEnglish CEO.
Around 92% of non-English speakers say that speaking the language is important to their career growth, but only 7% of them say that their
skill level is adequate to move up the ladder and get offered more international opportunities, according to a Global English survey conducted
in 2010.
Not surprisingly, India ranks highest in this year’s Business[/entity] English Survey among the BRICs with 5.57, followed by China at 4.4, Russia
at 3.6 and Brazil at 2.95. The countries were ranked by size of labor force.
According to survey results, global companies are 7% worse at communicating in English than they were a year ago. I’m just glad I don’t have
to speak, read or write in Cantonese. Adapted from: http://www.forbes.com/sites/kenrapoza/2012/04/05/countries-with-the-best-business-english/2/
Wednesday, November 13th 2013 - 18:52 UTC By Emily McHugh– The Santiago Times
Education First, a Swiss-based education company with English language schools all over the world, created the third edition of
its English Proficiency Index (EF EPI) by drawing on the test results of an estimated 750,000 adults worldwide who took English
proficiency tests online, including only countries with over 400 participants in the final index.
Of the 60 countries included in the report, Chile ranked 44th, placing the country in the lowest proficiency bracket and below
Latin American nations Peru, Mexico, Uruguay, Costa Rica and Argentina.
In the EF EPI’s initial report two years ago, Latin America was identified as the region with the lowest proficiency in English in the
world.
“Latin America is the weakest of all regions, with an average English proficiency score barely surpassing the low proficiency cut-
off,” the report states, putting the low scores down to, “the poor quality of public education across Latin America, combined
with often low enrollment ratios.”
Despite Chile's low ranking, the EF EPI report indicates that proficiency in the country has improved since 2011. English classes
were made mandatory for fifth graders and above and subsequent efforts by the English Open Doors Program — first created in
2003 — and the Chilean Economic Development Agency (CORFO) have have further bolstered English language education in
Chile. CORFO implemented a program for 2012 providing scholarships for intensive English courses and study abroad programs
to 7,534 Chileans.
The only Latin American country to rank in the moderate proficiency bracket, the report claims that Argentina’s higher rate of
English proficiency among adults is due to its school enrollment rates, which have been consistently high since the 1970s,
differing from other neighboring Latin American countries.
“Poor English remains one of the key competitive weaknesses of Latin America,” the report reads. “More than half the countries
in the region are in the lowest EF EPI proficiency band. Brazil, Columbia, Peru and Chile have improved, but they still lack the
large base of competent English speakers necessary for a globalized workforce.”
Education First’s goals in creating this report was to offer a general interpretation of global trends regarding English language
education and to provide countries with a way of judging national improvements or degradations over time. While the EF EPI is
inherently limited in scope because it is only administered online, excluding countries and individuals without internet access
and limiting examples to subjects who voluntarily took the online tests, it does offer a broad impression of leading trends, with
28 countries showing upward trends in the most recent report.
The report stresses how crucial learning English is to succeed in the modern business world, claiming that studying English is no
longer a luxury but a necessity.
“Although English skills have long been an explicit requirement in certain types of jobs such as diplomacy and translation, those
skills today are an implicit advantage in nearly any job across all sectors of the economy,” the report reads.
It goes on to add that English skills are a fundamental component to a country’s economic development.
“Rather than considering English as a nice bonus skill, to be added to the school day after more basic skills are mastered,
curriculum planners would be wise to consider the central role English plays in determining employability and professional
success,” the report reads.
The EF-EPI of 60 countries shows Argentina first among Latam in position 19; followed by Uruguay, 29; Costa Rica, 37; Brazil, 38;
Peru, 39; Mexico, 40; Chile, 44; Colombia, 44; Ecuador, 46; Venezuela, 49 and Panama, 56.
Adapted from: http://en.mercopress.com/2013/11/13/latin-america-s-english-proficiency-very-low
There’s been a lot of talk these days that globalization is dead, even reversing — and for good reason. It seems that many of the factors that
had been driving globalization have run out of steam. The growth of trade, which has long outpaced the expansion of the world economy, has
slowed in recent years. Negotiations to forge a new global-trade agreement, the Doha Round through the World Trade Organization, have
been stalled for years. Evolving technology is altering the manufacturing industry and convincing some U.S. firms to shorten supply lines and
even “reshore,” returning factory work back to America and making production more local and less global.
But ignore the naysayers: globalization is very much alive and well. The White House, for instance is engaged in a renewed push for free
trade with proposed pacts with the European Union and a collection of Asian and Latin American nations under the Trans-Pacific Partnership.
More importantly, though, globalization is changing in key ways. It is knitting together a society that, more than ever, is truly global.
In the past, globalization was to a great degree a one-way street — from the developed to the developing world. Money and technology
flowed from the U.S. and Europe into China, India and other low-income countries, drawing them into the global trading system. The process
was the same with ideas (democracy, capitalism, Marxism) and culture (popular music, social networking, fast food, Hollywood movies).
Emerging nations had few connections between themselves, and limited influence over world politics and finance.
Now, though, the rise of China, India and other emerging economies is shifting that old, one-way globalization into a new, vibrant multilateral
globalization, with major consequences for how our world works. More than half of humanity now lives in South and East Asia, and Chinese
and Indian consumers have become the most sought after in the world. Global commerce is changing as a result. General Motors, for instance,
sells more cars in China than in America; Yum! Brands cooks up more Kentucky Fried Chicken for Chinese diners than Americans.
Emerging-market companies are becoming equally important global players. Apple’s chief rival is not a European or even Japanese company,
but South Korea’s Samsung; China’s Huawei is the new force in telecom. Firms from emerging nations are becoming more important global
investors and job creators too. Chinese pork processor Shuanghu is buying America’s Smithfield; Ford offloaded Volvo to China’s Geely and
Jaguar to India’s Tata. Companies like China’s Lenovo and India’s Wipro are true multinationals that employ people throughout the globe.
Global politics and finance are no longer dominated by just a few powerful nations either. The G-8 has been replaced by the G-20 as the main
global discussion forum, giving greater voice to nations like Turkey, South Africa and Brazil. Tiny Persian Gulf state Qatar is using its financial
clout to muscle in on Middle East geopolitics. According to a recent survey from the Bank for International Settlements, China’s yuan entered
the list of top 10 most traded currencies for the first time.
Similarly, culture is becoming increasingly globalized as well. How else can you explain grammar-school kids in the Boston suburbs dancing to a
song in Korean performed by a guy named Psy? Or young people in Seattle or Denver driving to anime conventions in their Hyundais and
comparing notes over dim sum afterward? Hundreds of Confucius Institutes promoting Chinese language and culture have popped up around
the world. Bollywood flicks and Korean soap operas are wildly popular around Asia.
All of these trends are set to continue. Companies you’ve probably never heard of before might one day offer you a job; what the central bank
of India does will impact your stock portfolio; your kids will be downloading music and movies from every corner of the world if they don’t
already. Globalization is deepening, becoming more inclusive and more balanced between different parts of the planet. And it is introducing us
all to new ideas, products and arts. Globalization is not just still with us; it’s just getting started.
It is a known fact that being skilled in multiple languages gives individuals opportunities for professional growth which are not open
to those who cannot boast of the same skills. Evidence can be seen in job advertisements, which now specify that they seek candidates who
can speak a second language, or in some cases, two or three other languages. These ads make it clear that knowing other languages improve
your prospects of securing a job to a significant extent. Furthermore, as an ever larger number of companies begin to trade internationally,
people are frequently starting jobs for which they need no language skills at first, but then being asked to relocate abroad, or offered a
promotion that requires additional language skills. Some may refute the importance of language skills by claiming that there are plenty of
other jobs available, but, in actual fact, this is no longer the case as a result of the far-reaching impact of the recent economic crisis. In
addition, knowing other languages allows individuals to network on a wider, global scale, and this in itself can lead to job prospects that might
not emerge otherwise. It is clear, therefore, that learning other languages can set one on the path to professional success.
Another point to bear in mind is that knowing more than one language is not only beneficial on its own, but also in the sense that it
increases cultural awareness and allows you to communicate with different people. It is true that effective methods of learning languages also
entail learning about another culture, especially as you reach higher levels competence in a language. This awareness allows people from
different nationalities and religions to develop rapport, which is vital given the frequency of immigration today. No one would dispute that
countries with high immigration levels are faced with a seemingly unsurmountable challenge of integrating its citizens. This is often
symptomatic of an existing linguistic and cultural barrier amongst citizens, and consequently, people become segregated; staying in
communities where their own language is spoken. A common language and shared cultural knowledge can help you find your place in
communities you may come in contact with, be it in your local area, abroad, or in your professional community.
Finally, learning foreign languages can lead to mastery of one’s own native language and enhance your cognitive abilities. No one
would dispute that learning a new language is an opportunity to familiarise oneself with a new set of grammar rules, and this in turn, can
deepen one’s knowledge of grammar as whole, which can be applied to one’s own native language in order to better grasp the rules governing
the expected standards of that language. As far as monolinguals are concerned, they have no such advantage and sometimes struggle with
their own language when the context calls for correct, standard language use. Furthermore, as one improves their language skills and develop
their own strategies for doing so, it will become increasingly easier to learn additional languages. As well as this, learning other languages is
proven to have favourable effects on the brain. It is said that as individuals develop fluency in other languages, becoming readily able to
switch from one language to the other as needed, they also increase their capacity for multi-tasking. In other words, speakers of multiple
languages gradually develop the cognitive power necessary to process information more efficiently. There are, of course, those who claim that
learning more languages leads to confusion as a result of the influence of other languages. However, occasionally choosing an awkward word
for expressing an idea that a speaker would never have had the opportunity to express without some knowledge of the language to begin with
is not a setback at all if you consider the advantages of in-depth language awareness and improved cognitive abilities.
In short, there can be no denying that learning other languages is entirely beneficial for individuals and society and that, given the
present scenario, the advantage of speaking multiple languages is not to be underestimated. Learning new languages helps professionals scale
the career ladder of success, promotes understanding amongst individuals, and sharpens our mental faculties. If more people were
multilingual, the world would ultimately be a more harmonious and more prosperous place.
I. INTRODUCTION
a. General Statement: Globalization is a fact + knowledge of languages is beneficial
b. Thesis Statement: three main benefits of language learning:
i. .........
ii. .........
iii. ………..
II. BODY PARAGRAPHS
a. .........
i. Evidence in job ads
1. These are clear about chances for prof. growth
ii. Expanding companies/businesses update skills required of employees
iii. Claims of abundant opportunities refuted by economic crisis
iv. Expansion of your contact network leading to more opportunities
b. ………
i. Effective Language Methods often account for cultural awareness
ii. Cultural awareness enables bonding despite cultural background differences
iii. Integration of communities
c. ………
i. Better understanding of first language standard rules
1. Monolinguals at a disadvantage in this respect
ii. Development of language learning strategies
iii. Switching languages leads to improved multi-tasking abilities and cognition
iv. Claims of confusion are minor setback compared to benefits
III. CONCLUSION
a. Language learning entirely beneficial in current scenario
i. .........
ii. ........
iii. .........
b. Learning multiple languages leads to harmony and prosperity
Graduate view: Language skills are helping me onto the career ladder
Since moving to Paris to find work and improve her French, Eva Bearryman has realised the value of languages,
including English, in the global job market
I really love it when I hear reports of how important language skills are for getting a job nowadays. The debate surrounding the
value of learning languages increasingly seems to point to the fact that they help graduates to be successful in finding work.
Although I cannot testify from personal experience to this being true in the UK, I know that my language skills definitely helped
me clinch my first post-graduation job overseas. In addition, being a native English speaker has been invaluable in creating other
opportunities since I moved to Paris to find work.
I have spoken to people who doubt the importance of learning languages, and with English spoken by millions of people across
the world you can see that there might be something to their argument. However, I still believe language skills can be a useful
addition to the CV of any grad, and it seems I am not alone.
Research carried out by the National Centre for Languages suggests why languages make us more employable – take a look
at Languages Work, a website offering information on careers using languages, or the National Centre for Languages for more
information and specific tips on which languages make you most employable.
If, as is the case for me, reading job adverts is becoming an annoyingly regular occurrence in your daily routine, you may have
noticed how often languages are either a "minimum" or "desirable" requirement for applications. The likes of the Financial
Times and the Foreign & Commonwealth Office, as well as numerous NGOs, often look for people with additional language skills,
while in the context of international industries, such as finance, it is often expected that candidates can speak at least two
languages fluently.
Being able to speak the lingo of another country definitely opens doors – I got an internship on my year abroad, as well as my
current job, based on my (albeit, not so great) French. I can also now apply for jobs which – because of the fact that I have a
single honours, non-language degree – I would have been otherwise unsuitable. Such is the case for several adverts I have seen
for work within the parts of the European Union, as well as with international aid agencies; a second language is a minimum
requirement and employers look for candidates with a third language.
It might sound extreme, but since having lived abroad and spent time with friends and classmates from all over the world
(coincidentally these are the people I could be competing against for jobs in the future), I have realised how common it is to be
able to speak at least two, if not three, languages. This is perhaps due to the emphasis that is put on learning foreign languages
in the majority of European nations, as well as in numerous countries across the world. For example, the Scandinavians and
Germans have a reputation – one that in my experience is accurate - for speaking excellent English. We, on the other hand, have
an abysmal reputation for learning languages. Changes to the league table system in the UK could see an increase in the number
of students taking GCSEs in a foreign language, but it is too early to tell whether this will really make any difference.
I am also hoping that learning another language will make me more employable in the UK. I have yet to really discover whether
this is true, but from the limited feedback I have received in interviews it seems that such skills are well received. At the least,
they don't do any harm and at best I hope they make me stand out from the crowd.
Yet, I do have some proof that languages skills are useful in today's job market and I would not have secured a job in Paris
without my French language skills. I had not, however, realised the extent to which my experience would be enhanced by the
fact that I am a native English speaker. Without any great personal effort, it has been easier to find additional opportunities
because English is my mother tongue; I was offered my babysitting job on the condition that I speak English to the kids, and the
work experience that I do on my day off takes place in an office that can be best described as a mini UN, where, because there
are staff members from every corner of the world, English is spoken.
Perhaps it goes without saying, living in a city as cosmopolitan as Paris, that my opportunities are likely to be increased because I
am a native English speaker, but it has only dawned on me since living here how much of an advantage we Anglophones really
have in the international job market, where English is so regularly used and relied upon as the language of communication. The
real test will perhaps come when I attempt to put my language skills to good use in the job market back at home, where "native
English speaker" is no special addition to my CV.
3. “Not only do we hope to improve ourselves physically, but also spiritually.” One of the key aspects here is
to…
(a) Are all linked and cannot be separated representing our joys.
(b) Are connected and represent our inner potential.
(c) Reflect our personal interests, hobbies and passions.
(d) Create a pattern of our uniqueness.
Stereotype 3: Millennials waste time at work on their phones and social websites.
Reality: It’s not exactly what you think. Millennials blend the lines between work and personal life with their tech, using
Facebook, Twitter, instant messaging and their own smartphones in __9__ to communicate at work, much more so than
Boomers. They play when they work and work when they play. In them, we can see the workweek evolving into a 24/7 affair.
Boomers, on the __10__ hand, view work and personal life as very separate things, and ne’er the twain shall meet.
Stereotype 4: Baby Boomers stubbornly won’t switch over to the latest tech tools and are getting left behind.
Reality: Microsoft tools such as Word, Excel and PowerPoint are still very much the predominant tool used in the workplace by
far, so Boomers can keep on using them with confidence. Millennials use them, too, along __11__ bringing more out-of-the-box
things to the table, like Keynote and Google docs, in __12__ to new avenues such as gaming, social media and job-specific
mobile apps. It couldn’t hurt Boomers to learn them, but they won’t be usurping what you’re used to anytime soon.
Stereotype 5: Millennials would rather talk to a screen than a person, while Baby Boomers waste time with endless meetings.
Reality: This one is basically true, but in a good way. Millennials prefer to use multiple tools to communicate with coworkers:
text, instant messaging, social media and other virtual tools. Boomers prefer the good ol’ fashion meeting or phone call. All
methods have their benefits, and the workplace is best __13__ both are used appropriately; there are some meetings that a
couple of IMs can handle more efficiently, and there are some that are far __14__ complex to happen over a group text
message.
Busy-Bragging
You’ll hear Oliver Burkeman, a journalist, talking about feeling overwhelmed by the things we have to do. For questions 1-5,
complete the sentences with a word or short phrase.
Nowadays, everybody is constantly bragging about being busy. However, it’s not the busy-ness that comes from
having to work two jobs just to (0)make ends meet but the busy-ness of having a high status job. In the past,
(1)……………….. set the limit on what we could do. Now, we live in an era of infinite information and constant
connectivity. As we work with information and computers, there’s (2)……………….. on how much we can theoretically
do. Furthermore, in this consumer economy, there’s always a better brand to buy and a lifestyle upgrade to make.
So, we need to find ways to earn more to keep up. The more efficient you become at doing what you’re asked to do,
the more stuff you’ll attract (3)……………….., but getting it all done is an illusion. You’ll never get to the summit of
that mountain because the climb goes on forever, and worse, it is (4)……………….. on the future, which will make the
moment you’re living now miserable. We need to schedule time to do the things that we value and be prepared to
let some other things fall by the wayside, even if they’re worthwhile. The (5)……………….. here is seeing that the
game is rigged; that we’re never going to get everything done.
Adapted from http://www.theguardian.com/commentisfree/video/2014/dec/31/too-busy-busyness-trap
Busy-Bragging
You’ll hear Oliver Burkeman, a journalist, talking about feeling overwhelmed by the things we have to do. For questions 1-5,
complete the sentences with a word or short phrase.
Nowadays, everybody is constantly bragging about being busy. However, It’s not the busy-ness that comes from
having to work two jobs just to (0)make ends meet, but the busy-ness of having a high status job. In the past, physical
resources set the limit on what we could do. Now, we live in an era of infinite information and (1)………………... As we
work with information and computers, there’s no ceiling on how much we can theoretically do. Furthermore, in this
consumer economy, there’s always better a brand to buy and a (2)……………….. to make. So, we need to find ways to
earn more to keep up. The more efficient you become at doing what you’re asked to do, the more stuff you’ll attract
into your orbit, but getting it all done is an illusion. You’ll never get (3)……………….. of that mountain because the
climb goes on forever, and worse, it is focused entirely on the future, which will make the moment you’re living now
miserable. We need to schedule time to do the things that we value and be prepared to let some other things fall
(4)……………….., even if they’re worthwhile. The big takeaway here is seeing that (5)……………….. is rigged; that we’re
never going to get everything done.
Adapted from http://www.theguardian.com/commentisfree/video/2014/dec/31/too-busy-busyness-trap
Many businesses have gained a bad reputation just by being in business. To some people, businesses are
interested in making money, and that is the bottom line. It could be called capitalism in its purest form.
Making money is not wrong in itself. It is the manner in which some businesses conduct themselves that
brings up the question of ethical behavior.
Good business ethics should be a part of every business. There are many factors to consider. When a
company does business with another that is considered unethical, does this make the first company
unethical by association? Some people would say yes, the first business has a responsibility and it is now a
link in the chain of unethical businesses.
Many global businesses, including most of the major brands that the public use, can be seen not to think
too highly of good business ethics. Many major brands have been fined millions for breaking ethical
business laws. Money is the major deciding factor.
If a company does not adhere to business ethics and breaks the laws, they usually end up being fined.
Many companies have broken anti-trust, ethical and environmental laws and received fines worth millions.
The problem is that the amount of money these companies are making outweighs the fines applied. Billion
dollar profits blind the companies to their lack of business ethics, and the dollar sign wins.
A business may be a multi-million seller, but does it use good business ethics and do people care? There
are popular soft drinks and fast food restaurants that have been fined time and time again for unethical
behavior. Business ethics should eliminate exploitation, from the sweat shop children who are making
sneakers to the coffee serving staff who are being ripped off in wages. Business ethics can be applied to
everything from the trees cut down to make the paper that a business sells to the ramifications of
importing coffee from certain countries.
In the end, it may be up to the public to make sure that a company adheres to correct business ethics. If
the company is making large amounts of money, they may not wish to pay too close attention to their
ethical behavior. There are many companies that pride themselves in their correct business ethics, but in
this competitive world, they are becoming very few and far between.
http://www.wisegeek.org/what-is-business-ethics.htm
Behave Yourself!
Good manners can protect you from the petty annoyances of the modern workplace.
by Amy Bernstein
FROM THE APRIL 2014 ISSUE
Let’s admit it. We all slip up occasionally. Maybe we don’t respond promptly to every e-mail message, or we swear under our
breath from time to time. But we’re doing OK, right? Do we really need to worry about the finer points of correct behavior? Let
me answer that question with a polite “Yes.”
In an age when offices have given way to cubicles, when electronic devices keep us in constant communication, and when the
boundaries (1) our professional and personal lives are dissolving, we need the rules of etiquette more than ever. Etiquette, after
all, is just a code (2) conduct that allows us to live and work together with relative ease, fosters good relationships, and reduces
the social frictions that impede our happiness and even our professional success. As Peggy Post and Peter Post argue, “Knowing
(3) to behave in a wide variety of professional settings not (4) makes you a more pleasant, confident, and enjoyable person to
work with; it also provides you with all-important tools…that will help propel you and your company toward your mutual
goals.” Or, as Judith Martin puts it tartly in her recent Miss Manners Minds Your Business, we’re all fumbling (5) a “wider cultural
confusion that has left the workplace riddled (6) etiquette land mines. Whether you blame resistance to relaxing the old rigidity
of behavior or ignorance of traditional businesslike behavior, everybody…seems to be getting on everybody else’s (7).”
Indeed, social mores are changing so quickly and home and office becoming so intertwined that (8) the most mannerly are
probably confused. Thus the staying power of the etiquette advice genre, the ongoing popularity of trusted authorities, and the
rise of such relative newcomers as Slate’s Dear Prudence, the Financial Times’s Dear Lucy, and the New York Times’s “Social Q’s”
column.
Consider: Should a female manager stand to (9) hands with a younger male associate? Miss Manners instructs us to factor in age,
rank, and venue. The core rules still apply generally: Women don’t rise for men, older people don’t rise for younger ones, and
higher-ranking people don’t rise for those of lower rank. (10) if you’re an older, higher-ranking woman, and you’re meeting in
your office, then you should stand to (11) hands—as a (12) of “hostess.” However, allowing that someone’s sex is the least
important (13) in an office setting.
“When attempting (14) enter the business world, you need to learn to be someone else. It is called having a
professional identity.”
Got it. But how do you (15) with the petty annoyances of the modern workplace? What do you do (16) the colleague in the
neighboring cubicle breaks out a smelly lunch? When people bellow into their cell phones? When your boss fails (17) respond to
your e-mail? The rules of work are changing. Does that mean that the basics of good manners are changing, too?
Emphatically not. The Posts put it simply: Good business etiquette “is not a set of ironclad ‘rules.’ In fact, most of what people
call business etiquette is really little more than common (18) driven by being considerate, respectful, and honest with others in
your business life.” The Martins draw a helpful distinction: Manners are “the principles of courteous behavior” and etiquette
“the rules that (19) to a particular situation.” So manners don’t change, but etiquette evolves. Once you understand that, you can
pretty much figure out the rest.
The brouhaha over the Swiss bank’s dress code manual, which dictates protocol on everything from heel height to
hair coloring, erupted late last year, when The Wall Street Journal reprinted some of the manual’s more pointed
advice (“Light makeup consisting of foundation, mascara and discreet lipstick…will enhance your personality,” and
“Avoid garlic and onion-based dishes”).
Perhaps the Swiss were a bit over the top in the particulars they imparted. But new research from the Center for
Work-Life Policy suggests that the dress code’s (1)__________ audience — those on the (2)____________ lines of
the bank’s retail operations, many of them temporary staffers new to the banking environment — absolutely needed
the advice, and may have even been grateful for HR’s over-rotation on red lingerie, gray roots, and two-day stubble.
These turn out to be exactly the issues CWLP survey respondents (1,000+ male and female college graduates
working in the U.S. within large corporations) identified when asked what (3)____________________ to, or
detracted from, “executive presence” (EP) at their firm.
Women, in particular, believed that dressing the (4)_________________ was a vital factor in (5)_________________
success: 53% of them felt aspiring female execs needed to toe a very conservative line, avoiding flashy make-up,
plunging necklines, too-short or too-tight skirts, and long fingernails — exactly the sort of sartorial no-nos UBS
spelled out. Indeed, half the women surveyed and 37% of the men considered appearance and EP to be intrinsically
linked; they understood that if you don’t look the part of a leader, you’re not likely to be given the role. Far from
imagining that appearance is a personal matter, they perceived that looking well-turned-out engenders self-
confidence, a trait they considered the bedrock of authentic leaders.
The research also revealed, (6)_____________________, that it is one thing to grasp the importance of looking
professional, and quite another to interpret the ever-shifting notions that define a professional appearance. Women,
certainly, struggle more than men to achieve the look of leadership, a factor that (7)_______________ to their
overall stall in middle- and upper-middle management. On the one hand, they’re told to conform; on the other,
they’re advised to stand out. They’re told to downplay their sexuality, but warned against coming off as too mannish
and threatening. They know they will be (8)________________ on their appearance, perhaps unreasonably so.
Yet they cannot get the guidance they so desperately need, because their superiors are afraid to give it. Men who
wouldn’t think twice about telling a male colleague to take a breath mint clam up around women. Some fear being
slapped with a harassment suit; most simply don’t wish to hurt feelings. “Women are so hypersensitive about their
appearance already,” one male executive shared in a CWLP focus group. “I told one of my directors I thought her
skirt was on the short side — that’s all I said — and she never wore a skirt again!”
Hence the wisdom of the ever-precise Swiss in detailing the dos and don’ts of personal grooming and banker wear.
The “beauty bias,” as Stanford scholar Deborah Rhode calls it, continues to favor the attractive at every step
(9)_______ the path to power; (10)____________ it comes to overcoming it, everyone, from the new hire to the
seasoned manager, could (11)_______________ some pointed advice. Since leaders shrink from suggesting that
subordinates don flesh-colored underwear, a 43-page handbook on dress, decorum, and grooming is precisely what
thousands of would-be professionals need to negotiate treacherous fashion fads.
Not (12)____________ clothes make the man, of course. But they might make the woman.
Here’s what I learned: We had to put the focus on the behaviors we expected leaders to display, and those
had to be spelled out by a top team that was highly engaged, intellectually and emotionally, in the process.
First we discussed at a headline level what a leader in our (1) ….. should do. Even at that stage, our debate
was impassioned, but we arrived at a list: (2) ….. act as a role model; deliver strong results in the right way;
build, develop, and lead empowered and (3) ….. teams; and motivate others with a vision for the future
that can be implemented.
The discussions got livelier when we sought to describe each behavior with enough (4) ….. to inform
selection, training, and evaluation. Take, for example, acting as a role model, which challenges leaders to
bring their best selves to the job day after day. We came to agree that leaders should work to gain (5) ….. ,
seek and accept feedback, grow and improve (6) ….. , and embrace Amgen’s (7) ….. values (which, by the
way, we defined through a separate, similar process). (8) ….. under every heading had to be precise, real,
and (9) ….. . The words mattered.
We could have styled these must-haves as character traits or attributes. By casting them instead
as behaviors, we underscored two messages: It isn’t worth much to have an attribute that you don’t
display; and if you fall short of what the best leaders do, you can close that gap.
Emphasizing behavior over traits also opens the door to style differences. An organization doesn’t benefit
when all of its leaders ape some icon-of-the-moment’s style. That’s a failure to capitalize on diversity, like
trying to improve an orchestra’s performance by asking every section to sound more like the woodwinds.
I said that this exercise should be undertaken by the top team. Let’s put a finer point on that: I mean not by
consultants, facilitators, or how-to books. Enterprise leaders must value, at their core, each behavior that
they expect others—and themselves—to exhibit and be judged on. The only way to capture their authentic
beliefs and benefit from their collective experience is to get them working from scratch.
Don’t stop there, however. Put the behaviors, as defined by the enterprise leaders, in front of your top 100
people. We hosted sessions where we asked folks to push back on language they couldn’t live with, add
new items, and become true partners in the overall process. Then we found ways to foster the behaviors
using evaluations, surveys, communications, and highly visible actions by leaders—including the occasional
dismissal for consistent and significant violations.
Does this sound time-consuming for a CEO? It is. But as a CEO, you should realize that your greatest
contribution is the behavior you cause or allow to thrive in the organization’s upper ranks. It’s hard work to
answer the all-important question “What do we expect leaders to do here?” But at your level, it is precisely
the behavior everyone needs to see.
Jade Caine
28b Raine Road
Bristol
PC1 2MA
7 April 2015
B Sparks
1 Raine Road
Bristol
PC1 2MA
Dear B Sparks,
I’m writing you cause I’m looking for help to deal with a problem that I’m having at work. It’s a problem I couldn’t
solve on my own so I decided to come to you. Now that I have, I hope you’ll deal with this problem ASAP.
In December, some time before the office Christmas party, my boss said that she’d have to look into my working
arrangements in the New Year. I’ve been working from home on Fridays as I think driving from home into town five
days a week really tiring. Till then, my boss had been OK with this arrangement, but she’s been treating me horribly
since I told her I was pregnant. That was in late October or early November. Since then, she has been bashing my
work like she never had before. She’s gossiped about me to some of my colleagues and they have started saying
that I don’t pull my weight and am never in the office cause of what she said. But the truth is, I’ve been coming in
four days a week like we had arranged, and on the day I work from home, I get even more work done than when I’m
in the office. My boss has said so herself before. Even though I’ve had headaches thinking about this problem all
through Christmas time, I’d hoped she’d come to her senses in the New Year.
However, on 2 January, the first day back at work, my boss said that I’d have to work in the office every day of the
week till I went on maternity leave. When I confronted her, she just brushed me off saying she needed staff in the
office. I said I’d try, but I thought it was really hard getting to work before I was pregnant, and I thought it was
obviously only going to get harder as my pregnancy moved along. She said if I couldn’t work in the office, I should
think of other options. I asked what she was really trying to say, and she said I was free to go somewhere else.
I tried to confront her again, but it didn’t work and I’m pretty fed up now. When I tried to talk to her she just
wouldn’t talk to me about it. She said she’d already said what she had to say.
I was really angry about this cause I have been in this job for over 10 years and had never been treated badly before.
I’m still getting all my work done like before so I can’t understand why she’s been acting up like that. She’s got me so
angry that I’ve had to go to my GP and have been signed off sick for a month.
I want to come in and talk to you face to face immediately and I want my boss, J. Sinden to have to come to this
meeting too.
Yours sincerely
Jade Cane.
Jade Caine
28b Raine Road
Bristol
PC1 2MA
7 April 2015
B Sparks
1 Raine Road
Bristol
PC1 2MA
Dear B Sparks,
I am writing to seek your help in resolving a matter that I am experiencing at work. It is an issue of concern, which I
have been unable to solve prior to bringing to your attention. I hope in doing so we can resolve this matter promptly
and amicably.
In December, some time before the office Christmas party, my boss said that she would have to review my working
arrangements in the New Year. I have been working from home on Fridays as I find commuting into town five days a
week quite tiresome. Up to then, my boss had been supportive of this arrangement, but her attitude towards me
changed when I told her I was pregnant four months ago. As of late, she has been rather critical of my work. She
has also made derogatory comments about me to some of my colleagues, who have started saying that I do not do
my fair share and am never in the office. Fact is, I have been in the office four days a week, honoring our
arrangement, and on the day I work from home, I manage to be more productive than in the office, which my boss
has acknowledged in e-mail. Despite, worrying about the situation during the Christmas period, I had hoped the
situation would improve in the New Year.
However, on 2 January, the first day back at work, my boss said that I would have to work in the office every day of
the week until I went on maternity leave. When I asked why, she simply said she needed staff in the office. I said I
would try, but I had been finding it difficult before I was pregnant, and it was likely to become more of a challenge as
my pregnancy advanced. She said if I were not able to work in the office, I should consider other options. I asked
what she meant, and she said I was free to go elsewhere.
I raised this matter informally, but have not been satisfied with the outcome. I tried approaching my boss but she
refused to speak to me about this, saying she had nothing further to add to the matter.
I was deeply upset about this as I have been in this job for over 10 years and have not had any grievances in the past.
I have maintained my level of productivity and cannot understand why her attitude towards me has changed. I have
been so distressed that I have had to go to my GP and have been signed off sick for a month.
I would welcome the opportunity to discuss this matter with you at a convenient time and location. I would also
request to be accompanied to the meeting by J Sinden.
Yours sincerely
Jade Cane.
2 CONCEIVED
The Facilities had been conceived with families in mind.
The website has been conceived of as a peer-review portal.
How could they have conceived of doing such an appalling thing?
3 ………………..
The mall used to be a place where people would ……………….. for more than just shopping.
Rarely do our opinions ever ……………….. on this matter.
The city centre needs a station where more railway lines ………………...
4 ………………..
It’s safe to ……………….. that mall has become replaced the main streets of the US
I’ll deal with the second point first, that is to ……………….. the change to the club’s rules first.
I think, if I may ……………….. so, that this isn’t the right thing to do.
5 ………………..
The ……………….. of such policies will inevitably be higher taxes.
Some experts believe that obesity is a natural ……………….. of human evolution.
Your views are of no ……………….. in this matter.
6 ………………..
US naval and air superiority was ……………….. by Soviet superiority inland-based missile systems.
The road ……………….. the stream for fifty miles before veering to the north.
This strategy must be ……………….. by a social inclusion programme in order to be truly effective.
7 ………………..
The measures taken should considerably ……………….. the residents’ quality of life.
Accountability and reliability serve to ……………….. mutual trust.
The software allows you to easily ……………….. your photos.
According to Andrew, the fact that the (1)_____________________ is having no limits on what we may
wish to accumulate through shopping is something we cannot disguise.
He feels that our incessant desire to consume is a fact which (2)_____________________ considering the
limited resources on Earth.
He believes that there’s a great deal of (3)_____________________ around that proves consumerism is a
failure.
He says that the more you consume, the more you get (4)_____________________ of endless
consumption.
Ultimately, consumption can only (5)_____________________ and dissatisfaction and the desire to
consume more.
Overall, he believes that the consumer society has (6)_____________________ about how we should seek
well-being and satisfaction in life.
According to Andrew, the fact that the (1)_____________________ is having no limits on what we may
wish to accumulate through shopping is something we cannot disguise.
He feels that our incessant desire to consume is a fact which (2)_____________________ considering the
limited resources on Earth.
He believes that there’s a great deal of (3)_____________________ around that proves consumerism is a
failure.
He says that the more you consume, the more you get (4)_____________________ of endless
consumption.
Ultimately, consumption can only (5)_____________________ and dissatisfaction and the desire to
consume more.
Overall, he believes that the consumer society has (6)_____________________ about how we should seek
well-being and satisfaction in life.
1.
I’m so shy. 2.
I wish I ____ ____ ____ shy. I can’t resist buying stuff I don’t need when it’s on sale.
If only ____ ____ ____ so shy. If only ____ ____ ____ buying stuff when it’s on sale.
I felt so shy yesterday at the party. I wish ____ ____ ____ buying stuff because it’s on sale.
I wish I ____ ____ ____ ____ ____ yesterday at the party.
4.
3. I spend too much money on shoes.
When I saw everything in the store was on sale, I purchased I wish ____ ____ ____ ____ so much money on shoes.
tons of stuff. I shelled out way too much for these sneakers.
If only ____ ____ ____ ____ all that stuff despite the huge I wish ____ ____ ____ ____ ____ so much for these sneakers.
sale. I’d rather ____ ____ ____ shelled out so much for these
I’d rather I ____ ____ ____ all that stuff. sneakers.
I regret ____ ____ all that stuff just because it was on sale. It’s high ____ ____ ____ spending so much money on shoes.
I should ____ ____ ____ ____ so much money for shoes.
5. 6.
My friends will squander money on useless stuff every time I should not have bought another TV set just because it was on
they walk into a shop. sale.
I wish my friends ____ ____ ____ money on useless stuff every I wish ____ ____ ____ ____ another TV set just because it was
time they walk into a shop. on sale.
It’s about ____ ____ ____ ____ wasting so much money. I regret ____ ____ another TV set just because it was on sale.
1.
I’m so shy. 2.
I wish I were not so shy. I can’t resist buying stuff I don’t need when it’s on sale.
If only I were not so shy. If only I could resist buying stuff when it’s on sale.
I felt so shy yesterday at the party. I wish I could resist buying stuff because it’s on sale.
I wish I had not felt so shy yesterday at the party.
3. 4.
When I saw everything in the store was on sale, I purchased I spend too much money on shoes.
tons of stuff. I wish I did not spend so much money on shoes.
If only I had not purchased all that stuff despite the huge sale I shelled out way too much for these sneakers.
I’d rather I had not purchased all that stuff. I wish I had not shelled out so much for these sneakers.
I regret having purchased all that stuff just because it was on I’d rather I had not shelled out so much for these sneakers.
sale. It’s high time I stopped spending so much money on footwear.
6.
5.
I should not have bought another TV set just because it was on
My friends will squander money on useless stuff every time
sale.
they walk into a shop.
I wish I had not bought another TV set just because it was on
I wish my friends would stop squandering money on useless
sale.
stuff every time they walk into a shop.
I regret having bought another TV set just because it was on
It’s about time my friends stopped wasting so much money.
sale.
Over the past 15 years, the world as we know it has been taken by storm through the onset of social media. According to
Comscore (2011) about 90 percent of U.S. Internet users visit a social media site each month. Because we live in such a largely
global-society, creating and maintaining an online presence has become most relevant in promoting your brand and expanding
your social network.
As we know, perception is everything; especially in the world of social media. In terms of perception, we all have an ideal self.
We all wish to maximize our careers, our profession, and aspire to be like those who we find most successful. As the use of social
media continues to evolve; the concept of presenting our ideal selves versus our real selves has become more and more
prevalent on social media platforms such as Facebook, Twitter, Instagram, Google+, Pinterest, and even LinkedIn.
As research suggests, your "real self" is what you are - your attributes, your characteristics, and your personality. Your "ideal
self" is what you feel you should be; much of it due to societal and environmental influences. From a societal standpoint, many
of us are driven by competition, achievement, and status; hence, the creation and portrayal of our ideal selves.
Consider the fact that on social media sites, we consider our profiles to be presentations of who we are. Therefore, through
interaction with the social medium, the real and ideal selves intersect; and the ideal self is at least partially actualized. In
essence, our online selves represent our ideals and eliminate many of our other real components.
The question we have to ask ourselves is: Are we really presenting who we are or are we presenting a hyper-idealistic version of
ourselves? It has been argued that the social media effect creates a false sense of self and self-esteem through the use of likes,
fans, comments, posts, etc. For many social media users, it is an esteem booster, which explains why so many people spend so
much time on social media. It provides many individuals with a false sense of self and an inflated sense of who they really are.
In considering these points, here are three important factors to consider while social networking:
1. Stop comparing yourself to others; you are comparing yourself to an ideal figure, not a true representation.
2. Authenticity is Key. Stay true to your real self. Instead of creating an inflated, unrealistic version of yourself; examine who you
are and your best attributes. Do not be afraid to show who you really are.
3. Align your "Real" self with your "Ideal" self. If you are portraying yourself as an ideal figure or with an ideal career, why not
work towards those goals to achieve your ideal status?
If you're consistent and transparent in your online and offline persona, you have nothing to fear from exposure (Emily Magazine,
2013). Everything about your online persona should be reflective of your offline persona i.e. your background, experience,
education, etc. Rather than focusing your attention and effort into creating an ideal online persona, use your time and effort to
accomplish the goals that will align your real self with your ideal self. By doing so, you will ultimately become more fulfilled as
you accomplish the goals that will lead to your path to self-actualization i.e. becoming the best you... the "real" you.
CNN put together a list of 10 people who learned social media can get you fired. Among them are these four
examples:
• Barista Matt Watson anonymously blogged about dealing with difficult customers, was outed by sprudge.com and
fired for writing about his place of employment during work hours.
• Tenth-grade math teacher Carly McKinney posted racy photos and tweets about marijuana. She was ultimately
fired.
• California Pizza Kitchen server Timothy DeLaGhetto claims he was fired for tweeting about the company's "lamest
ever" new uniforms.
• Perhaps most pertinent to CIO.com readers, two male software developers at a PyCon conference made crude
jokes with sexual innuendos with a tech twist -- overheard by SendGrid tech developer Adria Richards. She was
offended, took a picture of them and tweeted it. One of the men was fired. Hackers exposed Richards' private
information before she was fired for "publicly shaming the offenders," SendGrid CEO Jim Franklin wrote in a blog
post.
CNN put together a list of 10 people who learned social media can get you fired. Among them are these four
examples:
• Barista Matt Watson anonymously blogged about dealing with difficult customers, was outed by sprudge.com and
fired for writing about his place of employment during work hours.
• Tenth-grade math teacher Carly McKinney posted racy photos and tweets about marijuana. She was ultimately
fired.
• California Pizza Kitchen server Timothy DeLaGhetto claims he was fired for tweeting about the company's "lamest
ever" new uniforms.
• Perhaps most pertinent to CIO.com readers, two male software developers at a PyCon conference made crude
jokes with sexual innuendos with a tech twist -- overheard by SendGrid tech developer Adria Richards. She was
offended, took a picture of them and tweeted it. One of the men was fired. Hackers exposed Richards' private
information before she was fired for "publicly shaming the offenders," SendGrid CEO Jim Franklin wrote in a blog
post.
Why it that some professionals have managed to identify what makes them unique and naturally project it,
building their own personal brand effortlessly, while many of us struggle to come to grips with how to
reach out to the world? The answer is that some of us need a little guidance on our paths. The stuff inside
that makes folks different and unique has a tough time making it to the surface for some. The process to
aid that struggle is known as personal branding. The fact of the matter is this – whether you are trying to
land a job interview, raise funds for charity, seek a book deal, or perform almost any people-based activity,
having a strong personal brand helps immensely. By taking steps to build their brand, people can further
their careers, open new doors, and add value to their communities. And in the Web 2.0, social-
powered world of today, personal branding matters more than ever before.
Many people are not aware of behavior which may be sabotaging their personal brand. Firstly, you
shouldn’t try to do everything yourself. You may think that because you’re trying to promote the brand
“you”, it means you can’t ask for help from others. However, you should identify areas where you don’t
have expertise and ensure you get resources to assist you with building and marketing a personal brand.
For example, you may need assistance for writing up an article or case study if your writing is not a skill
you’re confident about. Also, you shouldn’t be complacent about your personal brand. The marketplace is
evolving all the time, and to keep it relevant, you need to constantly evolve your brand. You need to
research new trends and constantly develop your skills in order to understand how you can add even more
distinctive and measureable value to your brand.
Step
4:
Listen
to
the
words
and
try
to
picture
what
the
speaker
is
saying.
Allow
your
mind
to
create
a
mental
model
of
the
information
being
communicated.
Whether
a
literal
picture,
or
an
arrangement
of
abstract
concepts,
your
brain
will
do
the
necessary
work
if
you
stay
focused,
with
senses
fully
alert.
When
listening
for
long
stretches,
concentrate
on,
and
remember,
key
words
and
phrases.
When
it’s
your
turn
to
listen,
don’t
spend
the
time
planning
what
to
say
next.
You
can’t
rehearse
and
listen
at
the
same
time.
Think
only
about
what
the
other
person
is
saying.
Finally,
concentrate
on
what
is
being
said,
even
if
it
bores
you.
If
your
thoughts
start
to
wander,
immediately
force
yourself
to
refocus.
……………………………………………………………………………………………………………………………………………………………………………………..
Step
5:
Don’t
interrupt
and
don’t
impose
your
“solutions.”
Children
used
to
be
taught
that
it’s
rude
to
interrupt.
I’m
not
sure
that
message
is
getting
across
anymore.
Certainly
the
opposite
is
being
modeled
on
the
majority
of
talk
shows
and
reality
programs,
where
loud,
aggressive,
in-‐
your-‐face
behavior
is
condoned,
if
not
encouraged.
Interrupting
sends
a
variety
of
messages.
It
says:
“I’m
more
important
than
you
are.”
“What
I
have
to
say
is
more
interesting,
accurate
or
relevant.”
“I
don’t
really
care
what
you
think.”
“I
don’t
have
time
for
your
opinion.”
“This
isn’t
a
conversation,
it’s
a
contest,
and
I’m
going
to
win.”
We
all
think
and
speak
at
different
rates.
If
you
are
a
quick
thinker
and
an
agile
talker,
the
burden
is
onyouto
relax
your
pace
for
the
slower,
more
thoughtful
communicator—or
for
the
guy
who
has
trouble
expressing
himself.
When
listening
to
someone
talk
about
a
problem,
refrain
from
suggesting
solutions.
Most
of
us
don’t
want
your
advice
anyway.
If
we
do,
we’ll
ask
for
it.
Most
of
us
prefer
to
figure
out
our
own
solutions.
We
need
you
to
listen
and
help
us
do
that.
Somewhere
way
down
the
line,
if
you
are
absolutely
bursting
with
a
brilliant
solution,
at
least
get
the
speaker’s
permission.
Ask,
“Would
you
like
to
hear
my
ideas?”
……………………………………………………………………………………………………………………………………………………………………………………..
Step
6:
Wait
for
the
speaker
to
pause
to
ask
clarifying
questions.
When
you
don’t
understand
something,
of
course
you
should
ask
the
speaker
to
explain
it
to
you.
But
rather
than
interrupt,
wait
until
the
speaker
pauses.
Then
say
something
like,
“Back
up
a
second.
I
didn’t
understand
what
you
just
said
about...”
Step
7:
Ask
questions
only
to
ensure
understanding.
At
lunch,
a
colleague
is
excitedly
telling
you
about
her
trip
to
Vermont
and
all
the
wonderful
things
she
did
and
saw.
In
the
course
of
this
chronicle,
she
mentions
that
she
spent
some
time
with
a
mutual
friend.
You
jump
in
with,
“Oh,
I
haven’t
heard
from
Alice
in
ages.
How
is
she?”
and,
just
like
that,
discussion
shifts
to
Alice
and
her
divorce,
and
the
poor
kids,
which
leads
to
a
comparison
of
custody
laws,
and
before
you
know
it
an
hour
is
gone
and
Vermont
is
a
distant
memory.
This
particular
conversational
affront
happens
all
the
time.
Our
questions
lead
people
in
directions
that
have
nothing
to
do
with
where
they
thought
they
were
going.
Sometimes
we
work
our
way
back
to
the
original
topic,
but
very
often
we
don’t.
When
you
notice
that
your
question
has
led
the
speaker
astray,
take
responsibility
for
getting
the
conversation
back
on
track
by
saying
something
like,
“It
was
great
to
hear
about
Alice,
but
tell
me
more
about
your
adventure
in
Vermont.”
Material de uso exclusivo da Associação Cultura Inglesa São Paulo. © 2015
Step
8:
Try
to
feel
what
the
speaker
is
feeling.
If
you
feel
sad
when
the
person
with
whom
you
are
talking
expresses
sadness,
joyful
when
she
expresses
joy,
fearful
when
she
describes
her
fears—and
convey
those
feelings
through
your
facial
expressions
and
words—then
your
effectiveness
as
a
listener
is
assured.
Empathy
is
the
heart
and
soul
of
good
listening.
To
experience
empathy,
you
have
to
put
yourself
in
the
other
person’s
place
and
allow
yourself
to
feel
what
it
is
like
to
be
her
at
that
moment.
This
is
not
an
easy
thing
to
do.
It
takes
energy
and
concentration.
But
it
is
a
generous
and
helpful
thing
to
do,
and
it
facilitates
communication
like
nothing
else
does.
Step
9:
Give
the
speaker
regular
feedback.
Show
that
you
understand
where
the
speaker
is
coming
from
by
reflecting
the
speaker’s
feelings.
“You
must
be
thrilled!”
“What
a
terrible
ordeal
for
you.”
“I
can
see
that
you
are
confused.”
If
the
speaker’s
feelings
are
hidden
or
unclear,
then
occasionally
paraphrase
the
content
of
the
message.
Or
just
nod
and
show
your
understanding
through
appropriate
facial
expressions
and
an
occasional
well-‐timed
“hmmm”
or
“uh
huh.”
The
idea
is
to
give
the
speaker
some
proof
that
you
are
listening,
and
that
you
are
following
her
train
of
thought—not
off
indulging
in
your
own
fantasies
while
she
talks
to
the
ether.
In
task
situations,
regardless
of
whether
at
work
or
home,
always
restate
instructions
and
messages
to
be
sure
you
understand
correctly.
……………………………………………………………………………………………………………………………………………………………………………………..
Step
10:
Pay
attention
to
what
isn’t
said—to
nonverbal
cues.
If
you
exclude
email,
the
majority
of
direct
communication
is
probably
nonverbal.
We
glean
a
great
deal
of
information
about
each
other
without
saying
a
word.
Even
over
the
telephone,
you
can
learn
almost
as
much
about
a
person
from
the
tone
and
cadence
of
her
voice
than
from
anything
she
says.
When
I
talk
to
my
best
friend,
it
doesn’t
matter
what
we
chat
about,
if
I
hear
a
lilt
and
laughter
in
her
voice,
I
feel
reassured
that
she’s
doing
well.
Face
to
face
with
a
person,
you
can
detect
enthusiasm,
boredom,
or
irritation
very
quickly
in
the
expression
around
the
eyes,
the
set
of
the
mouth,
the
slope
of
the
shoulders.
These
are
clues
you
can’t
ignore.
When
listening,
remember
that
words
convey
only
a
fraction
of
the
message.
This
column
will
change
your
life:
the
perils
of
feedback
'We
want
to
feel
we're
learning
and
improving,
but
we
also
want
appreciating
for
who
we
are'
Oliver Burkeman
It's
appropriate
that
we
use
the
same
word,
"feedback",
to
mean
a)
the
annual
performance
review
at
work
and
b)
that
wince-‐inducing
howl
made
by
amplifiers
when
microphones
get
too
close.
Feedback
of
the
interpersonal
kind
is
a
minefield
of
misunderstandings
and
emotional
conflict.
In
a
2011
survey,
one
(1)
_________
four
people
said
they
hated
the
annual
review
more
than
anything
(2)
_________
in
their
jobs;
55%
thought
theirs
was
unfair
or
inaccurate.
To
make
matters
(3)
_________,
we
teach
bosses
heinous
claptrap
such
as
the
"sandwich
technique"
–
praise,
then
criticise,
then
praise
–
which
confuses
the
recipient
and
makes
the
feedback-‐giver
sound
shifty.
(Were
those
compliments
real,
or
just
delivery
mechanisms
for
the
fault-‐finding
in
the
middle?)
In
romance
and
friendship,
feedback's
more
fraught
still.
Even
if
you're
right
about
the
problem
I've
got,
I
don't
necessarily
want
to
hear
it
from
you:
it
might
make
me
anxious
you're
going
to
leave
me,
or
fuel
my
conviction
that
you're
always
picking
holes,
and
anyway,
what
about
all
your
failings?
As
I
said:
a
minefield.
Listening
to
high-‐pitched
howling
would
be
a
pleasure
by
comparison.
(4)
_________
the
root
of
this
–
according
to
Thanks
For
The
Feedback,
a
new
book
by
two
Harvard
law
professors,
Douglas
Stone
and
Sheila
Heen
–
is
one
internal
tension
we
all
share.
We
want
to
feel
we're
learning
and
improving,
but
we
also
want
to
be
appreciated
(5)
_________who
we
are.
So
even
when
feedback's
delivered
perfectly,
we're
primed
to
react
badly,
because
both
needs
can't
be
(6)
_________at
once.
When
delivered
imperfectly,
as
it
usually
is,
it's
a
nightmare.
Too
many
managers
muddle
three
types
of
feedback,
write
Stone
and
Heen:
appreciation
(praise
for
accomplishments),
coaching
(tips
for
improvement)
and
evaluation
(rating
someone's
performance,
especially
relative
to
others).
At
the
least,
they
argue,
companies
using
formal
reviews
should
separate
those
three
(7)
_________different
sessions.
And
outside
the
office,
don't
be
surprised
if
a
friend
or
lover
gets
shirty
when
you
respond
with
coaching
–
"Here's
how
you
can
solve
your
problem!"
–
when
all
she
or
he
wanted
was
appreciation,
or
a
(8)
_________to
cry
on.
But
the
real
shift
we
need
to
make,
they
say,
is
from
focusing
on
how
feedback's
delivered
to
how
it's
received:
we
all
need
to
get
better
at
hearing
feedback.
That
doesn't
entail
always
accepting
it;
indeed,
part
of
being
a
good
receiver
of
feedback
is
knowing
when
to
conclude
that
your
boss
or
partner
is
so
critical
that
it's
time
to
walk
away.
(It's
a
common
misconception,
when
people
disagree,
that
their
disagreement
must
be
resolved.
But
as
Stone
and
Heen
put
it,
if
someone
you're
breaking
up
with
gives
the
feedback
"that
you
are
a
terrible
person,
the
two
of
you
don't
need
to
(9)
_________consensus
on
this
point".)
What
it
does
entail
is
abandoning
the
kneejerk
response
of
"wrong-‐spotting"
–
railing
against
feedback
you
consider
unfair
–
and
instead
trying
to
figure
out
why
the
difference
of
viewpoint
has
arisen.
At
work,
it
means
demanding
clarity:
is
this
an
evaluation
session,
coaching,
or
what?
Are
you
making
suggestions
or
issuing
commands?
The
book
asks
a
question
worth
memorising:
"What's
the
one
thing
you
see
me
doing
that
(10)
_________in
my
own
way?"
For
feedback-‐givers,
meanwhile,
it's
simple.
Tell
me
what
I
did
well,
tell
me
what
I
should
do
differently,
and
don't
confuse
the
two.
If
I
wanted
a
sandwich,
I'd
go
to
the
office
canteen.
oliver.burkeman@theguardian.com
Neil:
This
is
not
the
first
time
you've
forgotten
something
important.
It’s
not
the
first
time
this
week.
It
worries
me
when
someone
feels
they
have
to
go
over
your
head
and
(1)
_________________.
David:
Snitches.
Neil:
Do
you
know...?
I've
never
seen
you
(2)
_________________.
You’ve
got
two
computers?
I
don’t
even
know
what
you’re
using
for.
You
got
to
have
some
sort
of
system.
Neil:
Yeah,
but
it's
not
all
up
there,
is
it?
Neil:
Look,
David.
I’ll
tell
you
now,
yeah.
When
I
was
managing
the
Swindon
branch,
our
perception
of
your
branch
was:
they
are
having
a
laugh.
Neil:
No,
not
in
a
good
way.
Having
a
laugh,
mucking
around
at
the
expense
of
Wernham-‐
Hogg.
David:
Who's
to
say
if
they
weren't
mucking
around,
having
a
laugh
all
the
time,
it
would
be
(4)
_________________.
Neil:
I'm
not
interested
in
that,
David.
Look,
I
get
the
impression
you'd
rather
(5)
_________________
than
steer
the
ship
in
the
right
direction.
David:
Well,
rubbish.
And
I
resent
the
accusation,
because
this
branch
has
performed
very
well.
David:
There
you
go.
What
is
“better”?
Because
I
could
show
you
a
graph
of
people
versus
task
and
where
does
the
line
go.
Neil:
The
line
goes
where
I
want
it
to
go.
Now,
if
you
can't
improve
your
margin
and
your
volume
sales,
with
or
without
making
people
laugh...
if
you
can’t
do
that,
you
and
I
are
going
to
have
a
very
serious
chat.
David:
Is
this
why
you're
(7)
_________________?
Keeping
tabs
on
me?
Because
I
don't
need
a
babysitter.
Neil:
Well,
with
respect,
David,
I
think
you
do.
And
I’m
aware
of
this
management
training
thing
you’re
doing
tonight
and
I'm
worried
that
is
going
to
affect
your
performance
at
work.
Neil:
Yes,
but
I'm
performing
as
I
want
me
to
perform.
You’re
not
performing
as
I
want
you
to
perform.
Neil:
Ok.
I
think
I've
made
my
point,
David.
Thank
you,
I'll
see
you
later.
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