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@LalaArief
The Role of Bio Farma in a success
story of smallpox Vaccine (Vaksin
story of smallpox Vaccine (Vaksin
Cacar Api)
Kasus terakhir tahun 1977
Eradikasi pada tahun 1979
Your story
Your story Storytelling
Storytelling
About
P bli R l ti
Public Relations
Clicks Tweets
Like
Public Relations 2.0
Public Relations 20
Social media
users trust
friends more
than
th
advertising
Memahami
Public Relations
The result
of what The result of
Th lt f
The result of you say what they say
about you
what you doc
Public Relations
Public Relations
is about
Reputation
TANTANGAN
INDUSTRI
Global Vaccine Demand
Global Vaccine Demand
• As
As 2011, over 70% of global
2011 over 70% of global
Vaccine demand is met by only
th
three countries namely:
ti l
China,India and Indonesia
• Vaccine manufacturing is considered as a very complex
business mainly due to poor returns on investment and high
risk in R&D
risk in R&D
• Despite an increase in vaccine demand, the number of vaccine
producing countries has declined from 63 in 1990 to 44 in
2010
• Emerging developing countries are the major vaccine
producer Source : SESRIC‐2015
Biotech Product Manufacturers in Asia and Emerging Countries
PERAN STRATEGIS
Mengamankan Suplai Vaksin
Nasional (KEMANDIRIAN)
p
Republik
Indonesia FORUM RISET VAKSIN
NASIONAL
Meningkatkan Peran
Indonesia di Negara OKI
OIC
OIC WHO
Bio
Bi
(World Health
(Organization of
Islamic Cooperation) Farma Organization)
Mengamankan Pra-
kualifikasi & Suplai
DCVMN Vaksin ke WHO/ UNICEF
Meningkatkan Peran
(GLOBAL HEALTH
Indonesia (Developing Countries
Vaccine Manufacturers SECURITY AGENDA)
di negara
d ega a be
berkembang
e ba g N k)
Network)
The Three Strategic Programs
INTERNAL
EXTERNAL
INTERNATIONAL
Hybrid
T
Target Market reached depending
M k h dd di
on the objective
And adapted to each client
And adapted to each client
Hybrid pr
Hybrid pr
the best of both world !
Twibbon #AkhiriPolio
•Official landing pages #AkhirPolio
(www infoimunisasi com/PIN2016) menghasilkan sebanyak
(www.infoimunisasi.com/PIN2016) menghasilkan
10.229 total clicks. (sumber: Bitly 18 Maret 2016)
ABGCM
BUSINESS
Group meeting
One on one meeting GOVERNMENT
Diplomacy
ACADEMY
A
Partnership PR‐ENGAGEMENT
Visit In Bio Farma
Synergy One on one meeting
Road Show Group meeting
Focus Group
Media Gathering Discussion
Media visit
Media Workshop COMMUNITY
MEDIA
MEDIA P
Press conference
f
Global Media
Global Media
Monitoring:
Competitor
International Journalist Visit Bio Farma
School of Vaccine For Journalist
(Bandung, Jakarta,Yogyakarta, Manado
Next : Lombok)
b k)
JURNALIS BICARA VAKSIN
JURNALIS BICARA VAKSIN
ROADSHOW SANTRI SEHAT 2016
Tulisan tentang
Kesehatan dari Perspectif Islam
KONKLUSI
A
Awareness: issue nasional, Global (mea)
i i l Gl b l ( )
Peran Strategi PR
Media lokal, nasional, global
, ,g
Ukur efektivitas
Hatur Nuhun
Hatur Nuhun
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