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Family assembly activities include learning about the business through presentations by family and non-
family managers, discussing (not deciding) the direction of the company, being educated about what the
company does or about important skills like reading financial statements. It is also a good forum to get
updated on changes in the family such as important events and accomplishments, and on changes in
ownership. For example, have any shares changed hands since the last meeting? Are there new tax laws
shareholders need to be aware of?
If your family has fifteen or fewer adults, you may be able to have in-depth discussions and create plans
and policies in the family assembly meeting. When the family grows beyond this size certainly, families
generally benefit from having a family council. The family council can perform all of the following
duties:
Plan family assembly meetings, which otherwise the CEO usually has to arrange.
Discusses current business, ownership, and family issues and direction and keep the family
informed about these.
Help the family reach decisions and speak with one voice about its goals.
Keep the board of directors informed about family views about the company and maintain a
dialogue with the board about key business policies and plans.
Develop plans and policies, in conjunction with the board, that regulate family activity with the
business.
Guard against family interference with the business while seeing that the family's key goals are
satisfied.
Develop loyal, informed, contributing family shareholders.
Scout the family for business talent.
Create educational events or otherwise encourage the education of family members about the
business.
Plan family social gatherings and rituals and help to create healthy, harmonious family
relationships.
Any family council that accomplishes these tasks strengthens a family's relationship with its business and
its discipline and is a valuable resource for management and the board.
The family council can be composed in several ways, the typical way being one member elected per
family branch. One should try to compose the family council so that it "looks" like the family, having
adequate representation of all generations, both genders, in-laws, actives and passive owners, hometown
and geographically distant relatives. The family council typically meets a few times each year for one or
two days each time. Most families reimburse family council members for their expenses but do not offer
any compensation for their service. Other families feel at least a modest compensation is warranted and
earned.
Families in business need to nurture members' feelings of trust and pride concerning the family and
business as well as build a sense of teamwork to keep a family committed and disciplined in its
relationship to the business. It is wise, therefore, in the family council and family assembly to emphasize
consensus decisions around family goals and policies, openness to various viewpoints, as well as
significant transparency in company operations, decision making, and ownership holdings. If the family
is reluctant to engage in the discussions it needs to have in the family council or assembly—out of
concern about potential family conflict, not understanding what these groups should do or just being shy
in these meetings—hire a facilitator to help organize the meetings. Good structures that do not address
the right topics are a costly waste of time.
I want to point out again that a family council or family assembly complements rather than replaces the
board of directors. The family council sets policy for the family and recommends policy that concerns the
family to the board, such as around family employment in the business. The board of directors sets policy
for the business and may also make recommendations to the family council in matters that concern the
business.
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The board and family council should coordinate their work and not overstep each other's domains.
Coordination may take the simple form of having the council and board update each other periodically on
their important objectives, having an annual joint planning session, or having a board member sit on the
council or vice versa. Again, I opt for the least complicated solution to achieve adequate communication
and coordination between these two groups.
The family constitution articulates a family's vision for itself and the business, its core values and the
policies and guidelines that maintain family discipline. Among the policies a family council might create
include:
Employment standards for the next generation.
Career development policies for family employees.
Family compensation.
Succession process, including retirement ages.
Ownership, including buy-sell agreements.
Dividends.
Because each of these topics, except ownership, are clearly business policy areas, the family council
would consult with the board and get the board's endorsement of the policy before it becomes official.
Typically, the family council also gets the approval of the family assembly before issuing a policy for the
family.
The coordination of the family council and family assembly with management and the board on some key
plans affecting family companies is shown in Table 1.
Table 1
Structures and Plans to Govern a Family Business System
STRUCTURE
Treating the family in a more formal, organizational way can feel a bit strange at first. It may take a year
or two for the family to grow into this more structured way of interacting. But the value of this process is
demonstrated in the strides so many families have made with these structures. They have learned that in
discussing issues that can be sensitive and raise complicated feelings, a little structure is a family's best
friend.
John A. Davis is a Fellow in the Executive Education program at Harvard Business School, where he teaches in the family
business, family wealth, and life planning fields. He is also the founder of the Cambridge Institute for Family Enterprise.