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  • Value

    Загружено:

    Rohit Pandey
    8 просмотров1 страница
    ScrapQ positioned itself as a highly convenient scrap disposal service by allowing customers to dispose of scrap with just a missed call, unlike lesser convenient options. The company aimed to develop the perception that ScrapQ makes scrap disposal easy through its simple positioning strategy of just a missed call. Any company prefers using a single consistent positioning message to clearly communicate their image to customers.

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    Value.docx

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    ScrapQ positioned itself as a highly convenient scrap disposal service by allowing customers to dispose of scrap with just a missed call, unlike lesser convenient options. The company aimed to develop the perception that ScrapQ makes scrap disposal easy through its simple positioning strategy of just a missed call. Any company prefers using a single consistent positioning message to clearly communicate their image to customers.

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    © All Rights Reserved
    Скачайте в формате DOCX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    8 просмотров1 страница

    Value

    Загружено:

    Rohit Pandey
    ScrapQ positioned itself as a highly convenient scrap disposal service by allowing customers to dispose of scrap with just a missed call, unlike lesser convenient options. The company aimed to develop the perception that ScrapQ makes scrap disposal easy through its simple positioning strategy of just a missed call. Any company prefers using a single consistent positioning message to clearly communicate their image to customers.

    Авторское право:

    © All Rights Reserved
    Скачайте в формате DOCX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 1

    Value

    ScrapQ

    Toter

    Lesser Convenience Highly Convenience

    GHMC

    Positioning strategy is an image which a marketer develops in the minds of the customer in other
    words perception about the product in the minds of consumer which is formed by the positioning
    strategy of the marketer. Any company prefers one consistent positioning message.

    In case of ScrapQ the positioning strategy used was “Now Scrap Disposal is just a missed call
    away”.

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