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JMEXXX10.1177/1052562917748696Journal of Management EducationSpataro and Bloch
Instructional Innovation
Journal of Management Education
1–31
“Can You Repeat © The Author(s) 2017
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DOI: 10.1177/1052562917748696
https://doi.org/10.1177/1052562917748696
Listening in Management journals.sagepub.com/home/jme
Education
Abstract
Listening is a critical communication skill and therefore an essential element
of management education. Active listening surpasses passive listening or
simple hearing to establish a deeper connection between speaker and
listener, as the listener gives the speaker full attention via inquiry, reflection,
respect, and empathy. This article offers a method and tools for teaching
active listening that can be implemented in online, hybrid, or face-to-face
platforms. We begin by reviewing the great demand for listening skills, in
light of how little time is spent on listening instruction compared with that
on speaking instruction. We then present a set of learning materials and a
procedure for using them that includes both pre- and posttests, multimedia
learning materials, and exercises that enhance skill development. We
follow the learning plan with analyses of both quantitative and qualitative
data, showing support for the suggested method. These results fit with our
personal experience of consistent success with the method across student
levels (graduate and undergraduate) and platforms (online and face-to-
face). Finally, we conclude with a discussion of the presentation and some
implications for teaching listening in management education.
Corresponding Author:
Sandra E. Spataro, Department of Management, Haile/US Bank College of Business, Northern
Kentucky University, BC 371, Highland Heights, KY 41099, USA.
Email: spataros1@nku.edu
2 Journal of Management Education 00(0)
Keywords
active listening, communication, listening pedagogy, online education, hybrid/
blended courses, management education, self-assessment, television, written
exercises
In this age of seemingly constant communication via social media and other
outlets, people have increased opportunities to be heard, which raises the
question—Is anyone listening? Active listening has long been identified as an
important communication skill in all domains of life, including the work-
place. The many communication-related textbooks that cover listening (e.g.,
Locker & Kienzler, 2015; Wood, 2015) and the books devoted exclusively to
listening (e.g., Ferrari, 2012) reflect the widespread need for skills in this
area. Employers’ demands for active listening further illustrate its importance
in professional settings (Nowogrodski, 2015). A recent review of the job
search website indeed.com found “active listening” listed as a qualification or
required skill in approximately 17,000 postings, including positions in man-
agement, accounting, and sales. Active listening has been shown to be an
essential managerial skill necessary for successfully interacting with employ-
ees, customers, and colleagues (Comer & Drollinger, 1999; Hassall, Joyce,
Arquero Montano, & Donoso Anes, 2003; Ramsey & Sohi, 1997).
Active listening is important in management students’ educational lives
as well and is often identified by accrediting bodies as a core competency
(Stone, Lightbody, & Whait, 2013). Canpolat, Kuzu, Yildirim, and Canpolat
(2015) found that high-performing university students exhibit a variety of
cognitive, affective, and psycho-motor active listening skills. The increasing
use of social media has made it easier to have one’s opinions heard—so
much so that it is difficult for students to stop texting and tweeting long
enough to listen or learn (Dolby, 2012). With calls for management educa-
tion to be increasingly interactive and experiential (e.g., Gosling &
Mintzberg, 2006), active listening skills that increase the quality of interac-
tion with others and the ability to assimilate information in debriefing dis-
cussions are vital. Furthermore, the silence involved in active listening can
be valuable in discussion-oriented classes because it allows for the reflection
and thoughtful questioning that can lead to increased understanding
(Zembylas & Michaelides, 2004).
While efforts have been made to include instruction on active listening in
higher education, more time is spent teaching speaking than teaching listen-
ing, even though most people spend much more time listening than speaking
(Janusik, 2002). Indeed, Brink and Costigan (2015) found that while employ-
ers view listening to be a critically important skill, it was included as a stated
Spataro and Bloch 3
Our method follows the general design structure that Pearce et al. (1995)
offer for listening skill acquisition. Their process calls for pretesting, activ-
ity-based skill practice over time, and then posttesting. But where the Pearce
et al. (1995) approach was firmly rooted in face-to-face classroom interac-
tion, we developed and introduced new activities to be more versatile across
Spataro and Bloch 7
•• Discuss their scores on the two inventories and, based on the scores
and their own experiences, describe their listening skills (to advance
Learning Objective 1 about describing behaviors that comprise active
listening)
•• Identify at least one area of listening they would like to improve (to
begin moving toward Learning Objective 3 about feeling confident
and planning ways to improve in the future)
•• Provide any other related information
should provide feedback on these reflections, both as support for the learning
and as assessment; we grade these self-reflections based on accuracy of
understanding of the concept and its application and on depth of reflection.
The second part of the reflection assignment, where students identify at
least one area of listening they would like to improve, sets the stage for stu-
dents to practice applying active listening in their work and personal lives in
the area for improvement identified. The instructor needs to inform students
that they will be asked to report a specific example in an assignment later in
the course. This time span can be as small as 3 to 4 weeks or as long as 8 to
10 weeks, depending on the course structure. Because the goal here is to give
students time to apply active listening in their selected situation, it helps to
give them this assignment early (during the first few weeks of the course). As
part of the diagnostic aspects of the scaffolding in this exercise, the instructor
should provide feedback on students’ interpretations of their scores and plans
for becoming better listeners. Feedback should be encouraging and support-
ive, to the extent possible.
an episode of the U.S. television series Everybody Loves Raymond that dem-
onstrate active listening strategies being applied in conversations with both
adults and children. In the episode we use (Season 2, Episode 2), Raymond is
seen learning about and practicing active listening in a parenting effective-
ness class and then successfully applying the skills in solving problems in
two separate situations, one with his parents and the other with his young
daughter. See Appendix D for a more detailed description of the specific
clips. These scenes depict excellent examples of the deliberate practice that
advances skill development and expertise (Ericsson et al., 1993). The scenes
show Raymond applying active listening in his personal life, which is exactly
what the active listening exercise described in the next section asks students
to do. Altogether, these materials offer multiple, reinforcing presentations of
what comprises active listening. They are the basis for student comprehen-
sion of the “rules” and specific behaviors of the skill, abstract from context,
in support of Learning Objective 1.
In face-to-face classes, the written materials and video clips can be used
inside or outside of class. One option is to have students complete the reading
and then use the Everybody Loves Raymond video clips in class as a stimulus
for discussion about active listening overall. Class time focused on active
listening might also include additional listening applications such as the one
we used in a hybrid MBA course, as described below.
gives students time, across a span of weeks, to internalize and make poten-
tially multiple attempts to apply active listening and develop their skills.
Evidence of Success
The sections above describe the merits of the method offered here in terms of
its fit with existing literature on the topic, but these descriptions do not pro-
vide evidence of the method’s effectiveness. While both authors have enjoyed
anecdotal success with this method in our courses, we wanted to more rigor-
ously examine its effectiveness in terms of achieving the learning objectives
set out in the design. To do so, we collected and analyzed both quantitative
and qualitative data, as described below.
Participants
Our sample consists of 108 students enrolled in six different sections of an
online, undergraduate business communication course at our university. In
total, all students enrolled in these classes were invited to participate. A small
amount of extra credit was offered as an incentive for participation. The study
received approval from the university’s institutional review board.
While we refrained from collecting demographic information from stu-
dents in order to preserve confidentiality, we believe the sample is generally
representative of the typical students in these classes, in part because we col-
lected data from entire classes for several semesters and had very high par-
ticipation rates. Furthermore, these students reflected large parts of the
university community. They came from a variety of majors including man-
agement, marketing, accounting, organizational leadership, communication,
education, and English.
Procedure
We collected and analyzed data in two different ways. First, we analyzed the
results of students’ pre- and post-attempts of the LSI (Pearce et al., 1995;
Pearce, et al., 2003), which provided a quantitative self-assessment of any
progress in active listening skills. While it is not a measure of actual skill
development, this shows students perceived progress in their listening skills.
This inventory rates listeners as active, involved, passive, or detached based
on their responses to 10 Likert-style questions with a 1 to 5 scale about active
listening behaviors. Example questions include the following: “I have a pur-
pose for listening when others are talking” and “I ask questions when I don’t
fully understand a speaker’s message.” (See Appendix A for a list of all the
12 Journal of Management Education 00(0)
questions.) The highest possible score on the LSI is 50. We administered the
LSI before offering any of the learning materials focused on active listening
(Time 1) and then again weeks after students completed these materials and
submitted a report of their own active listening experience (Time 2). The
comparison of these Time 1 and Time 2 data are the basis for our quantitative
analyses reported in the Analysis and Results section.
In addition to quantitative data collection, we used students’ writing in the
active listening exercise to qualitatively assess their skill levels. These results
are also presented below, organized around learning objective. Overall, the
qualitative data provided supplemental insight, beyond the quantitative
inventories, into what students learned about active listening and were able to
transfer into their work and personal lives.
During the argument between Cathy and Evelyn, there was a brief pause where
I decided to speak up. I had heard my name throughout the arguing, so I realized
it was within my boundaries to step into the conversation. I first began using
techniques that were viewed in the kitchen table scene of the Everybody Loves
Raymond video. I first asked Evelyn how she was feeling and then asked Cathy
the same question. I knew it would be beneficial for both of them to hear each
other’s side of the story without any interruptions. . . . Locker and Kienzler
explain that it is a good idea to paraphrase what the speaker is saying and let
them think about what they just said and respond. Evelyn agreed with my
statement and kept talking. It was then Cathy’s turn to explain her thoughts.
She stated that she was unhappy because she felt that employees weren’t giving
her the respect that she deserved. She also explained that a lot of outside
problems (home, school, money, etc.) were causing her to be unhappy. . . . I
used the same paraphrasing technique with her and asked, “So you feel like
outside problems are the main cause of what’s happening at work?” She agreed
with my statement. . . . At the end of the conversation, I used another tactic
from the textbook, which states that at the end of the conversation it is a good
idea to check with the other parties and make sure everyone understands
everything that has been said. Both Evelyn and Cathy seemed to have a good
understanding of what was causing the problems and possible solutions that
will help with making sure the same problems don’t keep occurring. I noticed
that throughout the discussion, I was using acknowledgment responses and
made sure that both speakers knew I was actively listening to what each had to
say. I also noticed throughout the discussion that all parties were using
nonverbal cues to get their point across. At the beginning, there was a lot of
frowning but by the end of the discussion, smiles and relieved facial expressions
were present.
14 Journal of Management Education 00(0)
Another student was able to reflect on the learning materials to bolster her
understanding of what comprises active listening:
My roommate has just gone through a breakup and is really struggling with it.
Along with that, her performance with basketball also isn’t as good as she
would like it to be. Occasionally we will talk about basketball and without her
prompting it, I will ask if the reason she’s having a hard time focusing in
workouts is because of the breakup. This really bothered her, and she would get
angry with me. After watching the episode of Everybody Loves Raymond, I
tried to sit back and just let her lead the conversation. I repeated her words and
asked questions but never tried to lead her back to the breakup. I think by
allowing her to use her own words and really work through problems in the
way she was comfortable, I helped her get over a very big obstacle in her life.
Another student described how using the strategies learned helped her turn a
situation around for herself:
When I first walked into my boss’s office [after being told I had collected the
wrong materials from the Recorder’s office] I felt as if I was going to be
scolded for doing something wrong. . . . I took a deep breath and realized that
I was not being told why I messed up, but was actually being talked to, so that
I understand the deed and why we needed what we did. This conversation
quickly turned from what I thought was a scolding to a learning situation.
Realizing that the situation wasn’t what I thought it was quickly changed what
I listened to. If I had not used the strategy learned in the text I would not have
learned what I did about deeds and probably made another mistake on my trip
back to the Recorder.
Spataro and Bloch 15
One specific example is when I was working. I’m a teller at [a bank] and just
last week I was about to assist a customer and I could tell she was angry by her
nonverbal communication. She was frowning with her arms crossed. I asked
her what I ask every customer, “How may I assist you today?” and she began
to tell me how she lost her card and someone had been using it, where they used
it, and how much they have spent. When she was talking, I was looking at her
and using acknowledgement responses. I was nodding my head while she was
telling me what was going on so she knew all my attention was on her and I was
actively listening. After she was done, I told her I understood why she was
upset and paraphrased everything she told me so I knew I had heard everything
correctly. I then offered to help with the problem and put a hold on the card
immediately.
Learning Objective 3: Identify Ways of, and Feel Confident About, Using and Con-
tinuing to Develop Active Listening Skills in the Future. When looking toward
using active listening in the future, students conveyed concrete plans to con-
tinue developing their skills, along with some confidence and enthusiasm for
doing so. Representative responses include the following:
After this experience ended so well, I feel more comfortable and confident
when dealing with frustrated members. Active listening can help turn a negative
situation into a more positive situation. It also allows the person to see that
people do listen and can sympathize with the situation.As I continue to engage
in more client interviews, I will continue to make a conscious effort to ensure I
am engaging in active listening. This is proven to provide better results in my
meetings. It has given me the ability to get information that is critical to the
success of my audits that I might not have otherwise obtained. Since our audits
are limited on time, it is imperative that we use all of our tools to do thorough
reviews of departments.
active listening is and how and when to use it, and they articulated plans for
applying it in both their work and personal lives.
Discussion
Active listening is an immensely valuable skill, as evidenced by research
indicating its helpfulness to students in their academic pursuits as well as by
publicized demands for better listening skills from hiring managers in many
professions. Yet instruction on active listening is lacking in management edu-
cation in both frequency and effectiveness. In fact, instruction in communica-
tion tends to emphasize speaking over listening, even though listening is a
critical component of effective communication. Given the importance of
active listening in management education and the modern workplace, we
designed, implemented, and tested the effectiveness of a method for teaching
active listening. Pre- and posttests of student perceptions of their own listen-
ing skills, combined with qualitative comments from students addressing the
designated learning objectives for the method, showed support for the plan’s
effectiveness in students’ perceptions of their skill development. The proce-
dure and tools offered here for teaching active listening provide a method for
helping students internalize and subsequently transfer active listening behav-
iors into all aspects of their lives.
A key contribution of this article is that we offer a new perspective of com-
munication in management education, one that includes active listening. In
doing so, we broaden the scope of when and how active listening can and
should be taught. Listening and speaking are vital to successful discourse; yet
developing speaking skills is emphasized more than developing listening
skills. Currently, the most focus on listening instruction is found in commu-
nication courses (see Janusik, 2002, 2010, for a summary of the variety of
strategies used over time). Some researchers have reported on strategies for
teaching listening in management courses either as a separate topic (Pearce
et al., 1995) or as an element connected to other concepts, such as facilitating
productive dialogue (Ivancevich, Gilbert, & Konopaske, 2009; McCambridge,
2003), networking (Friar & Eddleston, 2007), coaching (Hunt & Weintraub,
2004), and forming and evaluating perceptions of others (Chavez, Ferris, &
Gibson, 2011). Nonetheless, the need for more integration of teaching listen-
ing in management education is apparent. As a skill that can be taught, active
listening deserves additional pedagogical focus in management education.
Our research takes a step in this direction by offering a method of teaching
listening in management classes that helps students learn the tactics of active
listening and also appreciate its value.
Spataro and Bloch 17
Implications
There are multiple implications of the work presented here. First, we provide
the materials for management educators to use and reference in their courses
with little additional planning or preparation required. We specify learning
objectives for developing the skill of active listening and offer the outline of
a plan for assessing them. The learning objectives presented here can be a
foundation to support further design of instructional materials to teach active
listening. Moreover, they can be translated into a rubric (see Appendix E) to
provide rigorous feedback on skill development where desired. Too often,
with interpersonal skills, we rely on amorphous criteria to find evidence of
progress. The method advanced here sets out a framework for further design
and assessment of active listening skills.
Second, we detail the steps to use this method in online courses. The
online platform allows students to take in the skill-based learning at their own
pace and in a comfortable environment. Pace and timing of exercises designed
to help students internalize the material and aid in skill transfer are similarly
under their own control. The in-person scaffolding recommended for teach-
ing active listening in face-to-face classes (Pearce et al., 1995) can be repli-
cated through online feedback. Additionally, instructors who adopt this
method in online settings can look for more opportunities to provide support
and ongoing contact with students. Our experience is that as long as each
18 Journal of Management Education 00(0)
motivation to continue to develop and apply the skill going forward. Engaging
students through active learning is not a new concept, but the work here rein-
forces what is already known about the value of opportunities for students to
bring classroom concepts into their own lives as catalysts for learning.
Conclusion
Listening is a critical part of communication. The method, tools, and analyses
presented here demonstrate how focusing on both sides of the communica-
tion exchange—both presentation and intake of information—will enhance
20 Journal of Management Education 00(0)
Appendix A
Listening Styles Inventory
The following items relate to your listening style. Click on the appropriate
responses. Please be candid.
1. I want to listen to what others have to say when they are talking.
a. Almost always b. Often c. Sometimes d. Seldom e. Almost never
Interpretation (LSI)
Active (45-50). The active listener gives full attention to listening when others
are talking and focuses on what is being said. This person expends a lot of
energy participating in the speaking–listening exchange, which is usually
evidenced by an alert posture or stance and much direct eye contact.
Involved (38-44). The involved listener gives most of his or her attention to
the speaker’s words and intentions. This person reflects on the message to a
degree and participates in the speaking–listening exchange. The involved lis-
tener practices some direct eye contact and may have alert posture or stance,
although this may be intermittent.
Notes. The questionnaire has two questions that are reversely ordered. What
that means is that all questions are graded on a scale of 5 (almost always) to 1
22 Journal of Management Education 00(0)
(almost never). Except Questions 2 and 8, which are graded just the opposite
1 (almost always) and 5 (almost never). The number is assigned to each of the
10 questions depending on the choice selected 5, 4, 3, 2, 1. The individual
score is simply added up—total of 50 points. The total points that a person
achieves is the compared with the chart that describes their listening style.
Adapted from Pearce, C. G., Johnson, I. W., & Barker, R. T. (2003).
Assessment of the listening styles inventory: Progress in establishing reli-
ability and validity. Journal of Business and Technical Communication, 17,
84-113. doi:10.1177/1050651902238546. Used with permission.
Appendix B
Listening Self-Inventory
This exercise is designed to help you review and describe your typical listen-
ing style. Read each question carefully and choose one of the five answers
listed. Then read the explanation about scoring at the end of the exercise.
1. Research suggests that you think four times faster than a person usu-
ally talks to you. Do you use this excess time to turn your thoughts
elsewhere while you are keeping track of the conversation?
a. No
b. Sometimes
c. Usually
d. Yes
e. Don’t know/unaware
d. Yes
e. Don’t know/unaware
4. When you are puzzled or annoyed by what someone says, do you try
to get the question straightened out immediately, either in your own
mind or by interrupting the speaker?
a. No
b. Sometimes
c. Usually
d. Yes
e. Don’t know/unaware
5. If you feel that it would take a lot of time and effort to understand
something, do you go out of your way to avoid hearing about it?
a. Seldom
b. Sometimes
c. Often
d. Very frequently
e. Don’t know/unaware
d. Very frequently
e. Don’t know/unaware
10. Do you listen carefully to the opinions of others, though you may
intend to take exception to something later on?
a. Almost always
b. Most of the time
c. Not as much as I should
d. Almost never
e. Don’t know/unaware
11. When listening to someone who speaks with an accent, do you make
a greater effort to concentrate on what the person is saying?
a. Almost always
b. Most of the time
c. Not as much as I should
d. Almost never
e. Don’t know/unaware
12. When you are listening to someone speak, do you make a conscious
effort to make and keep ye contact with the speaker?
a. Almost always
b. Most of the time
c. Not as much as I should
d. Almost never
e. Don’t know/unaware
Scoring. If most of your answers were (a) or (b) you probably possess good
listening skills and the ability to concentrate and to recognize the speaker’s
emotions. If most answers were (c), (d), or (e), you need to develop these
characteristics more fully.
From Lambert, J., & Myers. S. (1994). Listening self-inventory. In 50
activities for diversity training (pp. 127-128). Amherst, MA: HRD Press.
Used with permission.
Spataro and Bloch 25
Appendix C
Active Listening Materials
“The Best Advice I Ever Got” (Chiquet, 2008): Harvard Business
Review, 86(11), 30. Retrieved from https://hbr.org/2008/11/the-best-
advice-i-ever-got-maureen-chiquet-global-ceo-chanel. This article sum-
marizes a young retail manager’s experience with the importance of
active listening.
Appendix D
Description of Everybody Loves Raymond Clips From “Father
Knows Least” (Season 2, Episode 2)
The beginning of the episode shows Raymond and his wife Debra having
trouble getting their 6-year-old daughter Allie to behave. They try using
threats and punishment, but nothing works. They then decide to attend a par-
enting class. Throughout the episode, Raymond and Debra are shown strug-
gling to employ active listening, indicating how challenging it can be, but
also demonstrating how effective it can be when it is successful. The scenes
that deal most specifically with active listening are described below, along
with the time markings in the episode on the DVD.
26 Journal of Management Education 00(0)
27
28 Journal of Management Education 00(0)
Funding
The author(s) received no financial support for the research, authorship, and/or publi-
cation of this article.
ORCID iD
Janel Bloch http://orcid.org/0000-0001-8135-1256
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