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Summary:
A key outcome of this course is that students be able to identify and evaluate international trade opportunities based
on research information. With this in mind groups are challenged to complete a market analysis, prepare a report of the
analysis and present their findings to the class. This project is worth 15% of your course grade.
Due Date:
Report (10%) Week 12 Printed (hardcopy) due at beginning of class AND Uploaded to e-centennial digital
dropbox prior to class. Include the grading rubric with your hardcopy.
Presentation (5%) Week 12 PPT slides uploaded to e-centennial digital dropbox prior to class.
Presentations take place in class.
Late work will be penalized 10% per day. Failure to turn in the presentation or report will result in a zero (0)
on the assignment.
Details:
Imagine your team has been contracted to conduct some market research on behalf of Black Oak Brewing Company
(http://blackoakbeer.com/). The company is quickly growing and looking at new markets.
The company has requested that the market research report contain the following information:
Groups can refer to the questions in Table 8.1 (FITT Chapter 8) as a guide for some of the questions they should seek to
answer (bear in mind that the table is not exhaustive).
Required:
Division of Labor & Research Objectives – On a single page document groups should broadly identify what each member
will contribute to the project. In addition, each group should write three clear research objectives. Their project should
seek to answer the objectives identified.
Presentation – Assume the audience is a group of company representatives. You are not presenting all of the
information you researched; make the business case for or against market entry.
Report
o 12-15 pages
o Should include
Cover Page
Executive Summary (no more than 1 page)
Table of Contents (With group members’ contributions identified).
Introduction with Business Opportunity clearly explained
Research Objectives
Data Presentation/Analysis
Recommendations
Conclusion
References
o APA Formatting (for citations and referencing as well as overall organization)
o Correct spelling, grammar, punctuation, flow of thought, clarity of ideas and creativity
Research:
The report and presentations should seek to integrate research from these sources:
o CIA World Fact Book (https://www.cia.gov/library/publications/the-world-factbook/)
o Country Watch (http://countrywatch.com/home)
o The World Bank (http://www.worldbank.org/)
o Canadian Trade Data Online (http://www.ic.gc.ca/eic/site/tdo-dcd.nsf/eng/Home)
o EDC (https://www.edc.ca/EN/Pages/default.aspx)
References:
Anytime you refer to ideas that are not your own, you MUST refer to the source both in text and in the reference page
at the end of your essay.
Use APA referencing style when you write up your paper. Ensure that your paper contains a page for references. Refer
to http://www.apastyle.org/index.aspx or http://www.library.cornell.edu/resrch/citmanage/apa for more information
about proper citation.
Grading:
Each group will meet with me in week 10 to discuss their project. By this time each group should have identified key
aspects of their fictional Canadian company as well as which countries they are investigating. Each group should also
have a plan with regard to how work is to be divided.
Total
Criteria Excellent (4) Good (3) Fair (2) Poor (1)
Marks
Powerpoint
. Powerpoint is of Powerpoint quality is fairly Powerpoint could be more
Slide Powerpoint is of amateur
professional quality and is professional and is professional. Some aesthetic
Professionalism quality.
aesthetically pleasing. aesthetically pleasing. problems.
Powerpoint Powerpoint is well organized Powerpoint is well organized Powerpoint is organized, but Powerpoint is poorly
Slide Content with no errors with1-2 errors with 3-5 errors organized with many errors
Body of presentation is
Body of presentation is
Body of presentation is well mostly organized, is
Flow somewhat organized. Needs Body of presentation is
organized, is interesting and interesting and easily
additional practice and disorganized
easily followed. followed. Room for
effort
improvement.
Speaking style is fairly
Speaking style is strong, with Speaking style is fair; need to Speech lacks clarity, fails to
Style strong, with decent pace and
good pace and clarity. improve pace and clarity. communicate main ideas.
clarity.
Total mark
/40
Total Marks 60