QRC

The Startup Way

Based on The Startup Way, Jan.’2018, Henny Portman
• Continuous innovation
• Startup as atomic unit of work
• The missing function
• The second founding
Innovation
Principles
• Continuous transformation Accounting
Crisis Team level
Phase one: Phase two: Phase Three:
Strategy Division level
Critical mass Scaling up Deep systems Enterprise level
Hyper growth
• Start small • Identify the challenges faced by pilot • From gatekeeper functions (delayed) to enabling

Behaviour change

Customer impact

Financial impact
• Build dedicated, cross-functional teams teams functions (accelerated). Create a one-page guide

Execution
• Wield the golden sword (clearing away • Implement a widespread rollout that laid out, in plain English, a series of
bureaucratic obstacles) • Identify and make use of executive-level parameters within which teams would be pre-
• Design a good experiment (hypothesis, champions cleared to work
Recurring next action, risk containment, a tie • Train representatives of all internal • Dual roles: support the entrepreneurial efforts of
common between what is measured and one functions product and project teams and create their own
patterns hypothesis) entrepreneurial process to streamline their own
• Establish an in-house coaching program
• Create new ways to measure success • Set up the mechanisms of metered functional responsibilities
(leading indicators) funding and growth boards • Testing and validating
• Work by exception • Ideas and way of working must become deeply
• Translate this way of working into terms baked into a company’s DNA
the organization can understand.
Translation from the vague language of ‘lear-
ning’ to the hard language of dollars or euros.

Lean Startup Growth Board 1 dashboard

Pivot
Tips: • To be the single point of contact of corporate
Quantitative 2 Business Case
Hypothesis
model
MVP Tune ? • Small groups, right people accountability for an internal startup.
• Frequent meetings • To act as the single clearinghouse for 3 Net Present Value
Value hypothesis
Growth hypothesis
Persevere • Action oriented information about the startup for the rest of Level:
• Fact based the corporation
Build Measure Learn • No attendance, no vote • To provide metered funding to startups