Вы находитесь на странице: 1из 4

 Find:

 Swedish University Essays

 Swedish Dissertations

 Essays.se is a part of
 Academicnetwork.se

Search and download 67141 university essays from Sweden. In English. For free.

Do a more advanced search »

Essays about: "Questionnaire on brand

Found 4 essays containing the words Questionnaire on brand switching.

1. 1. The Impact of Relationship Marketing Tactics on

Customer Loyalty: Iranian Mobile Operators
University essay from Luleå/Department of Business Administration, Technology and
Social Sciences

Author : Homa Kazemifar; Javaneh Shayesteh; [2015]

Keywords : Relationship marketing; relationshcip marketing tactics; service quality; price
perception; perceived value; brand image; relationship Quality; satisfaction; trust;
customer loyalty; switching cost; mobile operators;

Abstract : High competition, dynamic and complex environment, high consumer

expectations and new innovation in service industry has changed the companies’ view
about consumer concept. Nowadays they know more about customer importance and the
benefits which have been provided by loyal customers to companies. READ MORE

3. 2. How do the predictors of switching intention
influence switching behavior? : A quantitative study of
students’ switching behavior in the retail banking
University essay from Umeå universitet/Företagsekonomi; Umeå

Author : Fredrik Olsson; Gabriella Gall; [2012]

Keywords : retail banking; consumer behavior; switching behavior; switching intention;
theory of planned behavior;

Abstract : Due to the increased number of niched retail banks in Sweden, the competition
for the customers has become severe. Bank customers in the Swedish bank market tend to
stay with their bank. The challenge of how to manage to attract new customers is a
central part of the retail banks’ management tasks. READ MORE

4. 3. Strategies adopted by local banks to attract new

customers and retain existing customers: a case study
on Handelsbanken in Luleå
University essay from Luleå/Industriell ekonomi och samhällsvetenskap

Author : Mona Hadi Jama; [2010]

Keywords : Marknadsföring; Banker;

Abstract : Handelsbanken (HB) is one of the four largest banks in the Nordic countries
and branch office operations are organized into eleven regional banks, six in Sweden one
each in Norway, Finland, Denmark and two in Britain. HB is known to have a strong
position in the Swedish market. READ MORE

5. 4. The Impact of Customer Relationship Marketing

Tactics On Customer Loyalty Within Swedish Mobile
Telecommunication Industry
University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET);
Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

Author : Yuanyuan Jr Feng; Xuan Jr Zhang; [2009]

Keywords : Relationship Marketing; Customer Loyalty; Relationship Quality; Trust;
Satisfaction; Switching Cost; Mobile Telecommunication;

Abstract : Due to the more and more fierce competition in today’s business, many
companies are required to build long-term profitable relationship with customers and to
achieve customer loyalty. Therefore, relationship marketing has become more and more
important since last decade of 20th century, especially in service industry. READ MORE


Result pages:

Searchphrases right now

1. national integration -kannada essay

2. Internationalization of banks : The consumer perspective
3. is dressing up well important
4. example of conclusion of thesis
5. life in the past and life nowadays
6. definition of cultural diversity
7. literature review on investment options
8. thesis about INTERNET marketing
9. Alzheimer’s disease
10. characteristics of advertising appeals
11. public and private behaviour
12. computer network thesis topics
Popular searches

1. a sample of significance of study

2. Examples of literature review
3. example of thesis background of the study
4. student leadership
5. sample of theoretical framework
6. review related literature for dysmenorrhea
7. Raheela Niazi
8. importance of computer in engineering
9. characteristics of multinational companies
10. advantages and disadvantages Corporate social responsibility
11. vendor managed inventory
12. what are importance of management
popular essays yesterday (2016-03-30)

1. Comparing genotype and phenotype in wax-less Barley mutant

2. A Study of the English Translation of Populärmusik från Vittula (Popular Music)
3. Usability Analysis of Working with SAP Applications in Volvo Group
4. Exploring the Congruence between Reward Systems and Strategy - A Competetive
5. Industry-Wide Business Model Innovation - The Case of the Swedish Music Industry
6. Social Media Communication during a Corporate Brand Crisis: The Case of Findus
7. Internal Control in Swedish Small and Medium Size Enterprises
8. Cruise the Baltic Sea! -Collaborating and competing within the Baltic Sea Region
9. Camels rating system for banking industry in pakistan : does CAMELS system provide
similar rating as PACRA system in assessing the performance of banks in Pakistan?
10. Real-time Embedded Panoramic Imaging for Spherical Camera System
11. Popular complementary terms: advantages, disadvantages, thesis, role of, example,
importance, trend, impact, case study.

See yesterday's most popular searches here. Essays.se is the english language version of