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GREEN TEA

C H A
H OW J A P A N A N D T H E W O R L D E N J OY
GREEN TEA IN THE 21ST CENTURY

K E I N I S H I D A
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DEDICATION
TO MY LOVELY WIFE MIKI
INTRODUCTION
I nt r o d u c t i o n XV

SECTION 1
Green Tea in Modern Japan and TheWorld

CH01 Ve n d i n g M a c h i n e C u l t u r e a n d 20
G r e e n Te a Tr e n d i n Ja p a n

Japan’s Vending Machines not 23


Only Deliver Green Tea, but Say
“Thank You” in Japanese

A Histor y of Unmanned S ellers 23


L ow C r i m e R at e a n d Ve n d i n g 24
Machine

T h e M a ny D r i n k M a k e r s 24
G r e e n Te a Ve n d i n g M a c h i n e s 25
M a j o r G r e e n Te a M a n u f a c t u r e s 28
i n Ja p a n
I t o E n , t h e O r i g i n at o r 28
S u nt o r y : A F u n c t i o n a l F av o r i t e 30
Ay at a k a , t h e A m e r i c a n U p s t a r t 31
Ue s h i m a C o f f e e C o m p a ny : 32
N o t J u s t C o f f e e A ny m o r e

Bee r C ompa n i e s t h at a l s o B r ew Tea 33


Asashi 33
Kirin 33
Po k k a S a p p o r o 34
vi
CH02 M at c h a M a g i c : G r e e n Te a Tr e n d s 35
f r o m Ja p a n e s e S t r e et Ve n d o r s

The Unexpected Place 35


Wh e r e M at c h a i s K i n g

F a b u l o u s F r oz e n M at c h a

Beyond Ice Cream: Other Matcha Treats 40


Marvelous Mochi Balls 38
C l e v e r C r e a m P u f fs 39
M at c h a C h e e s e c a k e 40

S avor y Matcha Street Foods Will 40


Surprise You too
D i p Yo u r M at c h a w i t h M at c h a To fu 40
F r i e d M at c h a i s We i r d e r , a n d m o r e 41
D e l i c i o u s T h a n Yo u C a n I m a g i n e .
S o m e M o r e M at c h a Yo u F i n d o n S t r e et 42

L o o k t o Yat a i fo r M at c h a I n n o v at i o n 44

CH03How Japanese Green Tea is Thriving 45


in the Modern World in Japan:
Wired? Future Taste? Some not-so-known
Green Tea Flavor in Japan
Genmaicha 46
M at c h a K i t Kat 47
G r e e n Te a C o c a C o l a 48
M at c h a C o v e r e d S t r aw b e r r y 48
G r e e n Te a N o o d l e s 49
O c h a z u k e ( G r e e n Te a R i c e ) 50
M at c h a C a k e s 50
vii
M a s s - Pr o d u c e d 52
G r e e n Te a B e e r 53
G r e e n Te a B at h S a l t 53
G r e e n Te a H a i r Tr e at m e nt 54
G r e e n Te a I n c e n s e 54

CH04 E x p l o r i n g t h e G r e e n Te a 56
S m o o t h i e R e v o l u t i o n i n Ja p a n

H ow D i d t h e Tr e n d S t a r t ? 57
T h e G r e e n Te a S m o o t h i e E x p l o s i o n 58

CH05 T h e G r e e n Te a C o c k t a i l 62
R e v o l u t i o n i n Ja p a n
The Delicious Variety of Cocktails 63
B o t t l e d G r e e n Te a D r i n k s a r e
64
S h ow i n g U p E v e r y w h e r e
B o t t l e d G r e e n Te a L i q u o r

C a n n e d G r e e n Te a L i q u o r
T h e Va r i o u s Way s t o M i x G r e e n 65
Te a C o c k t a i l s

CH06
Where Green Tea Tradition Meets 66
Innovation (Featured Ar ticle on Fresh
Cup Magazine, June 2017)
N ew an d I n n ov at i v e Gre e n Tea D ink s 67
Beer 67
L at t e 68
Lemonade 69
Paying Tribute to Traditional Tea 70
Ceremonies in Modern Life

F i n a l T h o ug h t s 71

SECTION 2
Trendy, Modern Green Tea Drinks and Food

CH07 20 Yummy and Healthy Green Tea 73


Smoothie Recipes - and Ever ything You
Need to Know About Green Tea S moothie

Basic of Green Tea S moothies 74


Approach 1 - Matcha Green Tea Smoothies: 74
The Quickest Green Tea Smoothie There is!

Approach 2- Loose Leaf Green Tea Makes 77


an Amazing and Delicious Smoothie!

There Are too Many Options. 79


Which One is Right for Me?

Matcha Green Tea Smoothie Recipes 80


1. Quick Green Smoothie 80
2 . R e f r e s h i n g Pe a c h G r e e n Te a S m o o t h i e 81
3. Banana and Peanut Butter Green Tea Smoothie 82
4. Apple, Lemon, and Ginger Green Tea Smoothie 83
5. Blueberry and Flaxseed Green Tea Smoothie 84
6. Tropical Pineapple Green Tea Smoothie 85
7. Green Goddess Green Tea Smoothie 86
8. Super Green Smoothie 87
ix 9. Orange and Mango Green Tea Smoothie 88
Loose Leaf Green Tea Smoothie Recipe 89
1 0 . B e r r y & G r e e n Te a S m o o t h i e 89
1 1 . A p p l e P i e G r e e n Te a S m o o t h i e 90
12. Strawberry Banana Green Tea Smoothie 91
13. Carrot and Ginger Green Tea Smoothie 92
14. Apple and Chia Seed Green Tea Smoothie 93
15. Papaya and Strawberry Green Tea Smoothie 94
16. Pear & Almond Green Tea Smoothie 95
17. Island Green Tea Smoothie 96
18. Raspberry, Lime and Mint 97
Green Tea Smoothie
19. Chocolate Banana Green Tea Smoothie 98

Tip for Making Tastier Green Tea Smoothie 99


Use Covered Green Tea 99
Use a Good Mixer for Ice Crushing 99
Use Culinary Grade Matcha 100
Looking for More Ways to 100
Enjoy Green Tea Smoothies?
Here are Links to Other Great Green Tea
Smoothie Recipes

CH08
Do The Dos And Don’ts Of 102
Green Tea Smoothies
(Featured Ar ticle by T-Ching March 2017)

Ad d C o o l e d G r e e n Te a G r a d u a l l y 103
G r e e n Te a G o e s G r e at W i t h F r u i t 103
Make Your Green Tea Smoothies 104
A Nutrient Powerhouse
Try Roots, For A Surprising Smoothie 104
A Little Sugar Never Hurt Nobody 105
Pour In A Little Matcha Powder 106
CH09
20 Trendy Green Tea C ocktail Recipes 108
1 . M a n g o W i t h a G r e e n Te a S p l a s h 109
2 . Vo d k a a n d G r e e n Te a C o o l e r 110
3. Green Tea Martini 111
4. Almond Green Iced Tea 112
5. Matcha Highball 113
6. Matcha and Gin 114
7. Matcha Gimlet 115
8. Green Tea and Cucumber Martini 116
9 . G r e e n Te a Vo d k a S p r i t z e r 117
1 0 . G r e e n Te a A p p l e C o c k t a i l 118
11. Green Tea Cosmo 119
12. Habanero Green Tea Shooters 120
13. Green Tea and Pumpkin Cocktail 121
14. Green Tea Whiskey 122
15. Green Tea Mojito 123
16. Honey Bee Green Tea 124
17. Cognac Ginger Green Tea 125
18. Bourbon Green Tea 126
19. Matcha Lemon Drop 127
20. Matcha Banana Cream 128
CH10
Pairing Food with Japanese Green Tea: 129
30 Surprising Pairing Ideas of Green Tea
with Food Around the World
You Never Thought of

Vegetal Green Tea Pairings 130


S e a fo o d 130
C h e e s e 131
Fish 132

Smoky Green Tea Pairings 133


Fruity Green Tea Pairings 135
Herbs 135
Fruits 135
Chicken 136
Ve g et a b l e s 136
Fish 136
Seafood 137
S a n dw i c h e s 138
Salads 138
Breads 138
Unsweetened Pastries 139
CH11 6 Unusual Green Tea Drinks 140
You’ve Never Heard of Before,
but are Drop D ead D elici ous
(Featured Ar ticle by
Fresh Cup Magazine, June 2001)

G r e e n Te a Wh i s k ey 142
B u b b l e G r e e n Te a 143
Green Tea Floats 144
Green Tea Heineken 145
Moroccan Green Tea 146
Lychee Green Tea 147

ABOUT THE AUTHOR 148


ACKNOWLEDGMENTS

I would like to thank Arahataen Inc.


for giving me a chance to get into
the wonderful world of green tea.
RT O D U C TIO
-IN

N-

T h e r e a r e m a ny bo o ks abo ut green tea an d


te a c e r em o ny. I e njoy re a d in g them, an d
tr ul y a p p r e ciate my Ja pa ne s e cu ltu re an d
h e r i t a ge , which ha s sha pe d us as Japan ese.
It i s und e n iable that te a ha s tou ched ou r
l i v e s a s h i sto rica ll y, te a fo rm ed ou r i d enti t y
a n d i d e o l o g y.

xv
xvi
Sadly, when I walk the dressing in ceremonial
streets in Tokyo, my garb, like a kimono. Green
hometown, I rarely see tea tradition is history.
those traditions. When
I see people wearing ki- Or is it?
mono on the streets,
which happens occa- A young lady wearing ki-
sionally during new year mono in summer holds
and special Japanese a bottle of cooled green
occasions, I cannot help tea in a stylish contain-
to stop and gaze at them er, which was probably
with beauty of how the purchased from one of
vivid, sometimes subtle, the millions of the vend-
colored kimono shaped ing machines standing on
to fit our facial and body every street corner, and
styles that gradually equipped with the high-
evolved together over est technology to serve
centuries. green tea.

The culture of green tea It recognizes the shape


is no longer as focused of your face, and some of
on ceremony, however, them suggest what kind of
and many modern con- drink you would be most
sumers don’t have or use likely to enjoy in that mo-
matcha whisks or porce- ment based on current
lain cups - even when

xvii
temperature, humidity, anese Green Tea in the
and facial recognition. 21st century.
Green tea has changed. It will probably surprise
you and entertain you,
In the 21st century, green and hopefully, you can
tea is still the most con- use some of the latest
sumed beverage in Ja- trends in your own kitch-
pan, a 6.95 trillion yen en, Benefiting from the
(7.8 billion dollar) a year thousand-year-old drink
industry. The global com- called green tea.
petition for the best, and
latest styles and trends Hope you enjoy reading
is changing how green this book as much as I
tea is served and con- did writing and research-
sumed every day in Ja- ing it.
pan. The rapid change
is gradually sending the
vibe to the rest of the
world.

In this book, I uncover the


latest trend of how peo-
ple are consuming Jap-

KEI NISHIDA

xviii
SECTION 1
GREEN TEA IN MODERN
JAPAN AND THE WORLD
VENDING MACHINE
01 CULTURE AND GREEN
TEA TREND IN JAPAN

Japan loves its vending even Buddhist temples


machines (known as jido- have vending machines
hanbaiki 自動販売機, or that sell amulets.
jihanki for short 自販機)
and its green tea, so it’s Green tea, in its mul-
no wonder the combina- titude of forms, is the
tion of both is a hot trend most commonly sipped
across the country. beverage in the country.
Hot or cold, green tea fu-
The Japan Vending Ma- els Japanese society in
chine Manufacturers As- a number of ways, and
sociation notes that there one of the most popular
is roughly one vend- means is through count-
ing machine for every less vending machines
23 people; this means that stand like ready-to-
there are more vending serve sentinels through-
machines per capita in out the country. In fact,
Japan than in any oth- vending machines that
er country. Surprisingly, sell green tea, wheth-
er hot or cold, are lo- the winter rather than
cated not only on near- the summer since the de-
ly every street corner, mand for hot tea changes
but down alleyways, and according to the season.
in train stationsIn too.
The trend in readily avail-
In a nation with an un- able green tea from a
quenchable thirst for myriad of vending ma-
green tea (ryokucha), chines all over Japan is a
the vending machine is a great fit for the country’s
perfect partner for doling busy society. It serves
out Japan’s most-con- Japanese culture well be-
sumed drink whether it’s cause, as columnist Har-
Sencha, Maccha/Matcha, rison Jacobs of Business
Kukicha, or another iter- Insider notes, it’s common
ation of green tea, it’s a knowledge that Japan is
sure bet you will find yourfamous for a hard-work-
favorite combination at a ing society where jobs
vending machine regard- take up much of its time.
less of whether you are
visiting Tokyo, Osaka, or Thus, the need for a
Sapporo. quick, green tea pick-
me-up means taking
However, if you are in only a few moments to
the mood for hot green feed a yen note into a
tea, keep in mind you are machine, grabbing your
more likely to find it in tea, and heading off to
vending machines during

21 21
the next business meet- Massive consumption of
ing. This is preferable green tea from vend-
in Japan’s busy so- ing machines spans the
ciety than lingering country as 2.5 billion
in a shop waiting for green tea containers are
tea to be prepared. sold in Japan every year.
The Japan Nation-
Jacobs also mentions al Tourism Organiza-
that Japanese culture tion estimates those
is comfortable with au- billions of containers
tomation and is usually means that Japan gulps
on the cutting edge, de- down vending machine
veloping evolved high- green tea to the tune
tech machines. This too of about 6.95 trillion
fits with Japan’s need yen annually, and most
for convenience and machines accommo-
ease when it comes to date coins, bills, various
products – especially its yen notes, and IC cards,
craving for green tea. such as Suica, Kitaca,
Icoca, and Pasmo, among others.
When it comes to grabbing a bottle or a can of
green tea from a vending machine, people in Ja-
pan have a large selection to choose from. Different
green tea drinks include Genmaicha (green tea with
brown rice),
Gyokuro, Hojicha (roasted green tea), Maccha (oth-
erwise known as Matcha), Tencha, and Sencha, which
is the most popular type of green tea in Japan. If
there is a type of green tea that can be bottled or
put into a can, you will find a machine that serves it.

22
JAPAN'S VENDING MACHINES NOT ONLY DELIVER
GREEN TEA, BUT SAY "THANK YOU" IN JAPANESE
Vending machine culture, you” once your order has
and the green tea trend been delivered. Polite-
in Japan show no sign ness is a characteristic
of slowing down. In fact, in Japanese culture, and
you can probably expect manners even extend to
automated machines to vending machines!
become more high tech As Kontaku.com noted in
and consumer-friendly an article, some jihanki
in the future. (a shorter reference for
Not that they aren’t al- vending machine) even
ready friendly to those update you on current
who patronize them; af- events or the weather.
ter all, some jidohanbai-
ki offer a spoken “thank

A HISTORY OF UNMANNED SELLERS


Part of Japan’s history with jihanki has to do with
the country’s post-World War II rebuilding efforts.
Throughout the 1940s, jihanki gave Japanese con-
sumers quick, easy access to the food goods they
needed throughout their day and kept operating
costs low for food sellers.
A related tradition is the “unmanned seller,” which
describes fruit and vegetable stands, often in the
Japanese countryside, at which customers pay and
pick their produce without interacting with a vendor.
Low operating costs for food vendors helped con-
sumers get more value for their food money.

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LOW CRIME RATE AND VENDING MACHINE
Japan’s low crime rate is another factor in its
vending machine culture. Unmanned sellers were,
and still are, unlikely to be stolen from. Likewise,
Japanese citizens are quite unlikely to vandalize or
attempt to rob jihanki.

Jihanki continued to gain popularity in the 1960s


when Japan’s population expanded and its infra-
structure grew. Access to vending machines be-
came part of everyday life, and Japanese citi-
zens became familiar and comfortable with jihanki,
eventually growing to expect them.

Because the vending machines are generally kept in


good working order and are rarely vandalized, con-
sumers trust that the food, cigarettes, and drinks
offered by the machines are safe to consume.

THE MANY DRINK MAKERS


In addition, Japan is also
home to a large number
of soft drink manufac-
turers. Jihanki serve as
point-of-purchase ad-
vertising for beverage
companies like Asahi,
Calpis, Ito En, Kirin, Pokka
Sapporo, and Suntory.
Each company crafts its
vending machine to be
eye-catching, and to be
branded with the com-
pany’s unique visual lan-
guage. Consumers just
have to glance at the
machine to know what
kind of drinks to expect.
However, unlike in the United States where vend-
ing machines are associated with unhealthy drinks
full of sugar, artificial colors, excessive sodium, and
empty calories, jihanki tend to serve healthy bev-
erages. Japanese consumers often choose healthy
drinks such as water, mineral water, plum juice, cof-
fee, and unsweetened green tea over sugar-lad-
en sodas and energy drinks; of course, U.S.-based
brands such as Coca Cola, Dr. Pepper, Minute Maid,
and Fanta do also take a share of the Japanese
vending machine market.

GREEN TEA VENDING MACHINES


Some jihanki specialize in are sold in Japan per
green tea; you can spot year. Many brands, in-
these by the tea theme cluding Ooi Ocha (which
of the machine, which translates into English
might include the kanji as “Hey, tea”), opt to
character for “tea” writ- package their products
ten all over the outside in transparent plastic
of the vending machine. bottles that allow con-
sumers to see the green
Japanese tea beverag- color of the tea.
es are served unsweet-
ened, and without sugar The labels of these bot-
or sugar substitutes with tles are often green
the exception of black themselves and de-
teas which are available pict leaves. This design
from jihanki with sugar makes the tea appear
and milk, the way black refreshing, but also
tea is often served in makes many of the tea
Europe. brands look almost iden-
2.5 billion green tea cans tical.
25
Ito En, the maker of The Coca-Cola com-
Ooi Ocha, was the pany’s bottled green
Japanese company tea brand is called
that first introduced Ayataka, which earns
bottled green tea in the manufacturer
vending machines. over $1 billion in sales
per year.
The traditional tea
company introduced Coca-Cola developed
cans of sencha green its green tea flavor in
tea in 1985 and fol- partnership with Kan-
lowed up with bottled bayashi Shunsho, a
Ooi Ocha in 1989. traditional tea maker
based in Kyoto.
Ooi Ocha is the most
popular bottles green
tea in Japanese
vending machines.
26
27
MAJOR GREEN TEA MANUFACTURES IN JAPAN
ITO EN, THE ORIGINATOR

Ito En is Japan’s #1 man- The tea is made from


ufacturer of canned tea leaves grown in Ja-
and bottled green tea pan, using only water
products. The company and vitamin C as its oth-
was the first to make a er ingredients for a nat-
canned green tea drink ural, fresh taste.
that sold in Japanese
vending machines, de- Light-tasting beverages
buting its canned sencha without sugar are a pop-
green tea in 1985. ular tea trend in Japan,
and these
Today, Ito drinks are be-
En’s signa- ginning to be
ture bottled increasing-
green tea ly consumed
product is Ooi worldwide.
Ocha-R yoku- Ito En’s tea
cha, which p r o d u c t s

translates into English come in two different


as, “Hey, Tea!” Sold in plastic bottles: one de-
a transparent plas- signed to be served cold,
tic bottle with a leaf- and the other designed
green wrapper, Ooi to be held at a specif-
Ocha-Ryokucha is Ja- ic warm temperature
pan’s best-selling vend- range inside the vending
ing machine green tea. machine,

28
Ito En’s other bottled green teas include:

• Ooi Ocha-Koicha: This variety has a stronger taste


than the Ryokucha variety.

• Ooi Ocha-Hojicha: The other varieties of bottled


tea are light yellowish-green in color, but this tea is
brown due to a light roasting of the tea leaves.

• Ooi Ocha-Genmaicha: Genmaicha is a mild green


tea that pairs well with tempura and other fried
foods. The ingredients include a combination of
green tea and lightly roasted brown rice, giving this
bottled tea a distinctive yellow color.

• Jasmine Green Tea: This blend combines green tea


with jasmine flowers for a highly scented, yet deli-
cate-tasting brew.

• Golden Oolong Tea: Oolong tea has less caffeine


than Ito En’s other green tea offerings, so this iced
tea variety can be drunk closer to bedtime.

Vending machines in Japan continue to offer Ito En’s


canned sencha, as well as canned versions of mat-
cha and oolong tea. Over 2.5 billion green tea cans
are sold in Japan per year, with Sapporo making
up an 80% share of the entire market. Ito En began
importing Chinese tea leaves in 1979, becoming Ja-
pan’s first importer of Chinese oolong tea.
SUNTORY: AFUNCTIONAL FAVORITE
Japanese food and
beverage maker Sunto-
ry offers bottled green
tea beverages available
in vending machines all
over Japan. Its products
include:

• Iyemon : The #2 selling bottled green tea in Ja-


pan. To make this blend, Suntory partnered with a
traditional Fukujuen tea grower in Kyoto for a rich
flavor.

30
• Iyemon Tokucha : A functional drink, this green
tea variation is specifically for those drinkers who
are trying to lose weight as it contains a polyphenol
that is said to help break down stored body fat. This
is part of the FOSHU drink trend–Food for Specified
Health Uses.

• Suntory Oolong Tea

• S untory Black Oolong Tea : Combining oolong


green tea with black tea, Suntory produces this bot-
tled cold tea for consumers looking to avoid the bit-
ter aftertaste that green teas can sometimes have.

AYATAKA, THE AMERICAN UPSTART


Ayataka is a Japanese
arm of the U.S. based
Coca-Cola company.
The Kyoto-based com-
pany’s bottled green
tea products are known
for their cloudiness, un-
like the clear beverag-
es made by Ito En and
Suntory, which comes
from the use of spe-
cially milled powdered
tea leaves of very high
quality.

• Ayataka Heaven and Earth Green Tea: Avail-


able from vending machines in cans and bottles, this
unsweetened green tea blend is noted for its cloud-
iness, and is said to taste very similar to tea poured
from the teapot.

• Sokenbicha: Available in five flavors. Some of So-


kenbicha’s brews are green or oolong teas, and oth-
ers are barley teas that contain no actual tea leaves.
Each flavor represents one of Japan’s traditional
five elements.
31
Ueshima Coffee Company:
Not Just Coffee Anymore

Ueshima Coffee Compa- beverage available in


ny, or UCC, originated the many coffee flavors,
canned coffee beverage but there is also one Uzi
available in vending ma- Matcha variety.
chines in Japan.
The matcha latte bev-
Although coffees remain erage contains sugar
the company’s most im- and whole milk powder
portant product, it has and is said to be lightly
also branched out into sweet.
tea. UCC makes a tradi-
tional, canned green tea The company also
without sugar or calo- makes Paradise Tea,
ries as well as a canned which has a black tea
oolong tea. base and incorporates
herbal flavors like mari-
gold, rose, and corn-
UCC Barista is a canned flower.

32
32
BEER COMPANIES THAT ALSO BREW TEA
Another trend in the Japanese beverage market is
companies that sell beer and other alcoholic bever-
ages producing lines of tea products and other soft
drinks that can be found in vending machines across
the nation. Asahi, Kirin, and Sapporo are three of
the most prominent.
ASAHI
Asahi’s soft drinks include bot-
tled 16 Blend tea, which is a bar-
ley-based herbal tea product
that, ironically, doesn’t actually
contain any tea leaves. The Asa-
hi company also makes the ex-
tremely popular lactic acid bev-
erage, Calpis, a sports drink; under the Calpis name,
Asahi makes a FOSHU green tea called Calpis Ken-
chao.
KIRIN
Like Asahi, the Kirin compa-
ny is mostly known in Japan
as a manufacturer of alcohol-
ic drinks. Kirin does make soft
drinks, however, including Ja-
pan’s most popular line of black
tea beverages, Gogo-no-Kocha. Kirin introduced
this ready-to-drink black tea blend in 1986. Kirin
makes an unsweetened black tea called This Af-
ternoon, which is also available in a milk tea ver-
sion that has whole milk and sugar added. Kirin also
sells a peach-flavored tea made with Dimbula tea
leaves imported from Sri Lanka. Interestingly, Dim-
bula is a kind of black tea, but Kirin’s peach tea has
a light, yellowish color, almost like an oolong tea.
Kirin’s green tea product is called, Nama-cha. With the
popularity of Ayataka’s cloudy products, Nama-cha re-
cently underwent a makeover to make the tea cloudier.

Japanese consumers approve of the change, even


though, by Japanese standards, Nama-cha is one
of the sweetest of the bottled green tea beverages.

POKKA SAPPORO
Pokka is Singapore’s top food
and beverage company and the
#1 seller of green tea in Sin-
gapore. In partnering with the
Sapporo Brewery, the oldest
beer brewery in Japan, Pokka
sells Japanese consumers bot-
tled green, white, and oolong tea beverages along
with iced fruit teas and Afternoon Tea (black tea)
in unsweetened and sweetened/milk varieties. One
of its specialties is a roasted green tea.

34
MATCHA MAGIC:

02 GREEN TEA TRENDS FROM


JAPANESE STREET VENDERS

THE UNEXPECTED PLACE WHERE MATCHA IS KING


While Japan is known for its elegant and distinctive
green tea, the fine matcha powder used to brew
hot tea is also one of the most versatile ingredients
in the world.

While tatami style restaurants have been offering


matcha in bread and cold drink variations for years,
recently, yatai street vendors have had a creative
explosion of matcha foods.

So, if you love the bright green, earthy flavor of hot


matcha tea, make time during the next matsuri to
try some of these amazing treats.
35
FABULOUS FROZEN MATCHA
UPGRADE YOUR ICE CREAM

Matcha ice cream has cha to create hand


been a delicious trend pressed creamy soft
for years, and cheer- serve while others use
ful, bright green signs a milk or vanilla flavor
shaped like ice cream base and then roll the
cones will welcome you soft serve in velvety
to many of the street green tea powder.
food districts in Japan.
Many vendors offer
Any basic green tea variations in flavor with
soft serve will give you red bean paste, chest-
an herbal touch of cool nut, hazelnut, or mat-
sweetness, but this is cha powdered cookies.
only the most basic op- With all these delicious
tion for frozen matcha. flavor, it’s easy to make
a sundae or parfait
Some shops have a fas- that takes matcha soft
cinating machine that serve to a new level.
uses little pods of mat-
36
ICE CREAM AND COOKIES MEET UP FOR MATCHA
Another variation on matcha soft serve is the ice
cream sandwich. Wafer thin cookies in either green
tea, red bean, or cherry blossom flavor are made
right in front of you in the cart, and then dressed
with a scoop of green ice cream that will melt just
perfectly into the warm wafer. If you’re feeling ad-
venturous, ask for red bean paste, tiny rice cakes, or
mochi balls as garnish.

37
BEYOND ICE CREAM:
OTHER MATCHA TREATS
MARVELOUS MOCHI BALLS

Mochi, which are fluffy, matcha mochi ball made


rice paste dessert balls, fresh and rolled lightly
can take on any fla- into a slightly sweetened
vor, but matcha seems coconut or green tea
to pair so well with the powder is indescribable,
chewy, springy texture but it doesn’t stop there.
that it inspires all kinds
of fun adaptations. These balls can be
stuffed with red bean
Look for street stalls paste, ice cream, or
where you can watch other flavors of mochi,
the cooks pounding rice letting the subtle mat-
cakes into a gummy goo cha flavor meld with any
and sifting powder fine number of other great
matcha into the dough flavors and textures.
as they work.
The taste of a simple

38
CLEVER CREAM PUFFS

A cream puff is a west- This cream puff trend


ern dessert not usually has inspired a more fa-
associated with Japan, miliar Japanese puff
but matcha makes cul- that uses matcha dough
tural fusion exciting. that’s first steamed, and
then baked to create a
Light, green puff pastry hollow bun.
is baked into whimsical
shapes that range from Layers of red beans
bite sized to shareable and matcha cream melt
portions. Then, they’re into the bun to create
stuffed with chilled an ooey gooey center
matcha cream that is inside an almost pret-
light with only a hint of zel-like crust.
sweetness.
39
MATCHA CHEESECAKE
Cheesecake is a dish that
takes on other flavors
really well, so it functions
as a natural blank can-
vas for green tea powder
with a flaky, light crust.

Unlike an American
cheesecake which is usu-
ally served chilled and
solid, Yatai offer take-
away matcha cheese-
cake in either medium or
soft consistency and is
delicious when you eat
it fresh, warm, and cus-
tard-like.

SAVORY MATCHA STREET FOODS


WILL SURPRISE YOU TOO
DIP YOUR MATCH WITH MATCH TOFU
Matcha and tofu may seem like an unlikely pair, but
green tea is a popular flavor and tofu is another
food that takes on other flavors well. Street stalls
offer tofu chunks in both regular and matcha, or a
mix of the two.

If you’re in the mood for a hot dish, they’ll quickly


throw the tofu into a boiling pot before serving it
with various sauces for dip-
ping.

You can also grab a few chunks


cold, though it does make the
matcha flavor more subtle.
FRIED MATCHA IS WEIRDER, AND MORE
DELICIOUS THAN YOU CAN IMAGINE.

In Northern Kyoto, yatai sell fried matcha. Some-


where in-between a funnel cake and a mochi ball,
this snack is exactly what the name implies: a mat-
cha flavored paste ladled into hot oil and fried until
hot.
It has a crispy out-
er crust that’s sat-
isfying and brings
a savory element
that pairs with
the herbal, goo-
ey inside. This is a
perfect side dish
if you’re grab-
bing some yakitori
and need a fried,
earthy crunch to
go with your rich
grilled meat ka-
bobs.

But, don’t forget


to grab a tradi-
tional cup of hot
green tea with
your meal as pair-
ing different vari-
ations of matcha
together is the ul-
timate way to ex-
perience this culi-
nary trend.

41
SOME MORE MATCHA
YOU FIND ON STREET
MATCHA SOBA

Generally made with buckwheat noodles,


this cultural dish is infused with matcha and
served with a soya dipping sauce. Soba is
usually served cold, and is perfect to cool
off in the warmer months.
42
MATCHA ZENZAI

This sweet treat can be served hot OR


cold, which makes it a very popular dessert
dish. So, grab your friends for an after din-
ner treat that includes Japanese red bean
paste, soft mochi, and green tea soup.

43
LOOK TO YATAI FOR
MATCHA INNOVATION
One of the most amazing things about green tea
powder is its versatility. It’s no surprise that the en-
ergy and bustle of the vibrant Japanese street food
scene has embraced matcha as the king of flavor
and found so many new and exciting ways to help
foodies enjoy the bitter, herby taste.

This trend is just getting started, so expect to see


inventive and delicious matcha offerings developed
by Yatai making their way around the world in the
coming years.

44
How Japanese Green Tea is Thriv-

03 ing in the Modern World in Japan:


WIRED? Future Taste?
SOME NOT-SO-KNOWN
GREEN TEA FLAVOR
IN JAPAN
Green tea is ubiquitous in
Japan. It is considered a
sign of good etiquette to
serve a cup to visitors and
even business establish-
ments free of charge.

You might be offered a cup


when entering a store, for
instance, and definitely with
a meal. However, green tea
cafes have sprouted up
around Japan to offer this
healthy beverage to peo-
ple who want to pay to just
sit a spell and try green tea
in different forms. In such
cafés or in other places,

Japanese people have come


up with few alternatives ways
to consume green tea. This
article will introduce you to
some of the different ways
modern Japanese people
enjoying this historical and
traditional drink: green tea.

45
GREEN TEA FOOD
TRENDS IN JAPAN
Starbucks in Japan recently showcased a green
tea pudding available exclusively at the Japanese
Starbucks locations. They understand that Japa-
nese consumers are more tea drinkers than coffee
drinkers.

Thus, they showcase more mixed drinks with green


tea, like matcha and expresso, or green tea Frap-
puccino’s because it’s easier to mix coffee with tea
to sell it in Japan than trying to sell straight coffee.

Here are a few other green tea food trends you


might see in Japan:

GENMAICHA

Genmaicha is a green tea mixed with


cooked brown rice recipe that became
popular after WWII as a way to preserve
green tea’s shelf life during precarious
times. It has a nutty flavor combined with
the green tea due to the toasted rice.
46
MATCHA KITKAT

Matcha is typically served with Japanese sweets


like the gelatinous mochi, as sweets complement the
bitter in the green tea. For that reason, commercial
sweets producers have jumped on the green tea
trend, and you can now buy KitKat bars in Japan
made with matcha powder.

The brand name goes back to 1911 in the United


Kingdom, and has traditionally been a chocolate
candy. In 2000 however, Nestle began releasing new
flavors of KitKat’s in Japan, and almost 20 years
since, they have debuted over 200 offerings. Among
these flavors are green tea and matcha.

47
GREEN TEA COCA COLA

By using the flavor of green


tea in sweets and treats,
these global brands wanted
to increase sales in Japan.

The products themselves


however, have been hit or
miss; for every green tea
KitKat that stands the test
of time, there is Green Tea
Coca Cola that didn’t.

MATCHA COVERED STRAWBERRY-


OCHAME:

Strawberries covered in white chocolate mixed with


matcha powder is a treat that is typically available
during the Valentine’s Day season only.

However, there’s no reason you can’t whip up a


batch at home by mixing your matcha powder with
white chocolate and dipping your own strawberries
in it.

48
GREEN TEA NOODLES

Whether it’s soba noodles made with matcha or in-


stant noodles in a cup of green tea, this is one food
pairing that is highly popular in Japan that has yet to
have a global reach.

However, it will probably soon be discovered and


become the latest green tea food trend worldwide.
See how they serve them up in Japan in this You-
Tube video.

49
OCHAZUKE
(GREEN TEA RICE)

Anything with “zuke” in the name sounds like it’s


made with squash or zucchini. However, this has no
zucchini in it at all. This is considered a comfort food
and is made with fish, rice, and green tea.

The tea is steeped separately then poured over the


rice and topped with toppings like shredded nori,
citrus peel, and other flavorings. Here’s a nice recipe
for ochazuke you can try at home.

MATCHA CAKES
Matcha has been added to everything from choc-
olate layer cakes, to donuts, and even tiramisus.
Sometimes, these cakes are touted for their health
properties.

50
51
MASS-PRODUCED MATCHA SWEETS

Whether you’re a schoolkid or


a grandparent, there’s unde-
niably something great about
the sugar fix a candy bar pro-
vides. Because of this, green
tea and matcha-flavored
candies have become big
business.

In addition to KitKat, green tea


has found its way into Nestle
Crunch bars, Hershey Kisses
and Oreo filling.

Japanese firms make a va-


riety of green tea sweets as
well. These include green tea
mochi, Meltykiss green tea
truffles, and Glico’s green tea
Pocky sticks.

Although pea-green candies


may look strange to outsiders,
they have become incredibly
popular within Japanese cul-
ture.

It is common to see berries or


lemon icing on top of a bright
green matcha cake. They may
also be advertised as glu-
ten-free, vegan, or appropri-
ate for another specialized
diet’s as matcha continues to
spread beyond Japan from
Tokyo, to Los Angeles, and
52 even Toronto.
GREEN TEA BEER
Yes, it’s a Japanese thing, and the Beer Garden in
Japan offers three different varieties. However, you
can even get matcha-flavored Kahlua in some plac-
es too. That’s not strictly Japanese, but it’s still a
yummy combination. Find out four different ways to
enjoy matcha-flavored Kahlua here. You find more
information about green tea beer in Chapter 6.

GREEN TEA ISN'T JUST FOR


DRINKING AND EATING
The Japanese are very ingenious about making use
of holistic ingredients to rejuvenate and cleanse the
body. As such, green tea is considered a natural de-
toxifier because it is high in antioxidants. In addition,
it has a sweet scent that many Japanese find com-
forting. The caffeine in it can also help raise energy
levels and invigorate the senses. Check out these
other innovative ways to use green tea in Japan.

GREEN TEA BATH SALT


Soak in It for a Spell!
The Japanese love their hot baths and combine
them with a variety of ingredients, including green
tea, for an added health boost. Instead of a little
tea bag, the Japanese create a large tea bag of
green tea and add it to a hot soaking tub for the
perfect cleansing bath.

53
GREEN TEA HAIR TREATMENT
To Hide the Gray!
The newest and most ingenious trend is using green
tea as a natural dye to hide gray hair, and some
Kyoto beauty salons have started offering green
tea hair treatments at nearly $100 US dollars per
session. The scent of the green tea remains a few
days after the treatment, and the hair is naturally
treated in a way that darkens it, making it look red-
dish-brown.
GREEN TEA INCENSE
Because the smell is sweet and comforting, it’s no
surprise that the Japanese decided to make it into
incense. Burning incense is ingrained in Japanese
culture for various rituals, to cleanse the air, or sim-
ply to make it smell better. You can adopt this cus-
tom by getting your own smokeless green tea in-
cense from Japan.

54
MANY USES OF GREEN TEA IN JAPAN
Other cultures have just barely scratched the sur-
face of the many uses of green tea. The Japanese
have quite a head start and are still discovering new
uses as it becomes a popular ingredient worldwide.

55
EXPLORING THE GREEN TEA
04 SMOOTIE REVOLUTION IN JAPAN

Trends have a way of taking something relatively


obscure and pushing it through a “coolness” filter.
The latest trend, the green tea smoothie, has revo-
lutionized the way green tea is consumed, and Ja-
pan is on the forefront of this exciting trend. And,
like every trend, there is a story behind its populari-
ty which you should know a thing or two about.

56
HOW DID THE TREND START?
The truth is that it goes easier to pick up a bot-
back to green tea in Ja- tle from a store than to
pan and the different actually brew your own
stages of popularity. Most tea. Not to mention the
people know that green fact that there were oth-
tea is a staple in Japan, er drinks making their
but it hit new grounds of way into Japan’s market,
popularity in the 90s. This such as black tea and soft
is mostly due to some of drinks.
the benefits everyone’s
heard about, but popular- The bottle explosion
ity fizzled until bottled tea kind of led to the revolu-
was introduced, revamp- tion in Japan regarding
ing the industry. the green tea smoothie.
Those who wonder about
There was a stagnant how this jump occurred
period where the tea’s should consider some of
popularity kind of fizzled, the other trends happen-
however. There were a lot ing around the world.
of green tea farmers at
the time, and they began Many of the bottled
to struggle, which forced teas were considered
them to change things up low-quality, but people
a bit. ignored this because of
It was around this time their accessibility. The in-
that many green tea dustry changed however,
farmers began to pro- when Japan’s youth be-
duce green tea pet bot- came aware of additives,
tles. People began to drink natural living, and organic
the tea in bottled form foods, just like the rest of
more and more, and by the world.
the year 2000, the green
tea craze regained popu- Japan’s youth started
larity... but the quality of moving away from subpar
the tea suffered. items, and the people of
this country wanted to re-
There was a time when turn to high-quality sen-
every household in Japan cha, gyokuro, and even
had a tea pot, but that matcha. The green tea
slowly began to change smoothie came out of this
because it was so much shift.
GREEN TEA SMOOTHIE EXPLOSION

Yes, people love the idea with the green tea shops
of returning to some- showing up around Ja-
thing a little more pure pan. You might be com-
and natural, but it is a paring this to the coffee
bit a chore to brew your house trend that took
own tea. Sure, you may over the United States
love the benefits of do- not too long ago, which is
ing so, but that does not an accurate comparison.
mean you are going to These tea houses began
fall in love with the pro- to brew specialty drinks
cess. Some people will like green tea smooth-
find that brewing tea is a ies for patrons who were
beautiful experience, but mostly young people.
it is likely not the major-
ity. As you probably guessed,
it did not take long for
Another reason the these tea pubs to be-
green tea smoothies come meccas for young
became popular deals people in Japan. It re-

58
sembled coffee houses strong taste and all the
here in the States, and health benefits people
boba houses sprung up love.
in many countries in Asia.
The number of young People also love just
people who are now how different the drink
flocking to these houses is from other drinks. Ev-
have cemented this re- eryone knows that green
surgence of green tea tea has always had a
as a cool and new trend. watery-texture, and
Still, there was bound to while that has not really
be a star that was go- changed, the smoothie
ing to take over, and this completely flipped this
time it happened to be idea on its head.
green tea smoothies.
One can easily see how
Green tea smoothies are blending something
made from some of the frothy, thick, and creamy
finest green tea leaves, with green tea made a
which is a major compo- splash. People, espe-
nent of why people love cially young people, love
it since it guarantees a something different be-
cause it helps identify their generation while defying
past generations.

Green tea shops are not the only locations in Ja-


pan where one can find green tea smoothies. There
are several trendy restaurants that offer green tea
smoothie variations, and some actually create sig-
nature blends that make their green tea smoothies
different from others.
For example, one blend that is making its rounds in
some restaurants is the green tea yogurt smoothie
that uses real probiotic-filled yogurt for the mix. It
usually blends three-fourths of a cup of cold, green
tea, one cup of green spinach, one cored and dice
apple, a lemon, one tablespoon of honey, and one-
fourth of a cup of plain yogurt.

59
Many people in Japan are also becoming aware of
the farmer’s market trend and the small business
craze, so this could be the reason why there is a
rise in success for street vendors and food trucks,
both of which are jumping into this new green tea
smoothie trend. Street vendors and food trucks ap-
pear in events, festivals, and other similar activities
throughout eclectic neighborhoods in Japan, but
they do this in different ways.

Street vendors and food trucks also do their best


to offer blends that are a little different, and those
that serve green tea smoothies from a food truck
are known to serve things that are a little edgy. For
example, it is not uncommon to get a green tea
smoothie topped with a little bit of vodka or gin to
spice things up a bit.

Food trucks are staples in adult-oriented commu-


nity events like raves or concerts. Likewise, most of
the time these trucks are run by young entrepre-
neurs, making them quite hip amongst the youth in
the country. This is one reason why it is easy to as-
sociate food trucks to younger subcultures in Japan.

Green tea smoothie vendors at the farmer’s mar-


kets like to make their smoothies with the fruits of
the season. People who frequent farmer’s markets
are in love with eating or drinking foods that are in
their natural form, so making smoothies with farm
fresh fruit is always a good idea. An example of this
is the Mikan green tea smoothie, which is served
when the Japanese variation of the orange is in
season. It consists of one-fourth of a cup of coco-

60
nut milk, yogurt, and green tea; a farmer’s market
vendor will likely get his Mikan oranges from stands
at the market and will use two for this recipe.
The Mikan recipe also calls for four ice cubes and
five frozen ice cubed-sized chunks of spinach along
with five grams of whey protein powder with the
last ingredient is half a teaspoon of vanilla. It is a
very interesting variation of the smoothie and one
that only comes once a season. Vendors try differ-
ent variations depending on the time of year, which
is what makes them exciting to green tea smoothie
lovers.

Now, many businesses are trying to join this trend


with bottled tea. The difference, is that these new
bottled teas are now made with higher quality tea
and have added natural fruits to make smoothies in
a bottle. Some blends contain cold-pressed ingredi-
ents since this is a natural way to extract juice from
fruits or vegetables. Some people are accepting the
new bottled version of tea, but most are only inter-
ested in fresh, brewed teas made into their favorite
green tea smoothie.

There is no telling where this trend is headed, but


its popularity is actually reaching Europe and the
United States. Many people are beginning to see the
benefits of green tea smoothies and just how ver-
satile this drink can be. Keep in mind that there is
always a blend out there that has not been discov-
ered, so do not be afraid to experiment with your
green tea smoothie recipes.
You will find more information about green tea
smoothies in Chapter 7.

61
THE GREEN TEA COCKTAIL
05 REVOLURION IN JAPAN

For years, green tea Available with and with-


has been a popular out alcohol, people are
drink because of all its flocking to bars, restau-
different health bene- rants, and even street
fits. A new revolution is vendors that utilize
taking place around Ja- green tea as a primary
pan… and this involves ingredient because of
using green tea within the flavor as well as to
cocktails. be a part of the growing
trend.

62
DELICIOUS VARIETY OF COCKTAILS
Bartenders across Ja- and a splash of soda wa-
pan are revolutionizing ter.
the way that green tea
is used. It’s become a If you want a coffee
mainstay ingredient at cocktail minus the alco-
the bar, thus allowing hol, you might also be
for some more creativity interested in the Iced
when mixing cocktails. Matcha Latte, which uses
milk, iced matcha (green
While some bartenders tea), and is often fla-
use juice, many mixolo- vored with honey or cit-
gists are starting to use rus and garnished with a
green tea as a way to mint leaf or a slice of a
promote new flavors. It’s peach.
light, delicious, and highly
beneficial to your health. You can go into virtual-
It’s often paired with ly any restaurant or bar
vodka or gin, though within Japan to find a
there are plenty of other variety of cocktails that
ways for it to be served are using green tea.
as well. Particularly, the Ginza
neighborhood of Tokyo
The Iced Green Tea-Ni, is where you will find a
for example, is a popu- large number of cocktail
lar cool beverage that is bars because it’s an up-
often served in a pitcher scale area where there
for a group of people to are more bartenders
enjoy at a table. It con- willing to experiment with
sists of chilled green tea, flavor profiles.
gin, ginger ale, cucumber,
and mint. This is when they start to
use some of the differ-
There’s also the Green ent liqueurs made with
Tea Highball Cocktail, green tea as well, such
which includes Japanese as the Suntory Green
Whisky, cooled green tea Tea Liqueur.
that has been brewed,
63
BOTTLED GREEN TEA DRINKS ARE
SHOWING UP EVERYWHERE
You don’t have to brew and cool
green tea in order to enjoy it in a
cocktail. You also don’t have to visit
a bartender and have them make
you a drink. It’s possible to take
matters into your own hands and
get the drinks already bottled.

BOTTLED GREEN TEA LIQUOR


If you want to make some of your
own cocktails at home, the sim-
plest thing to do is look for liquor
made with green tea; it’s already
bottled and ready for you to buy.
This includes:

• Tang (bottled by Bacardi)


• Zen Green Tea Liqueur
• BOLS Green Tea
• Kahlua Matcha

CANNED GREEN TEA LIQUOR


You’re also able to find a large va-
riety of cans and bottles in con-
venience stores and from street
vendors that are green tea cock-
tail ready-to-go. This allows you to
drink them right there, take them

64
back to your hotel, or bring them to
a friend’s home.
Some of these options include:

• Green tea wine


• Chocolate green tea liqueur
• Drinks from Itohkyuemon
• Japanese green tea IPA
(beer)

This means that however you want


to enjoy a green tea cocktail, there
are plenty of options thanks to the
revolution that continues to ex-
pand the options.

THE VARIOUS WAYS TO


MIX GREEN TEA COCKTAILS

Green tea is becoming a very pop-


ular ingredient as mixologists, bar-
tenders, and even those at home
are finding new ways to mix the in-
gredient into an array of cocktails.

Many of the green tea cocktails


use different types of alcohol.
While the average drinks behind
the bar use rum, vodka, and whisky,
many of the newest cocktails being
crafted use new, bold flavors.

65
Quite a number of liquor distributors are getting
creative with the mix-ins that they are creating.
For instance, some are designed specifically to pair
with green tea to coincide with the revolution taking
place in Japan.

Some examples of new mix-ins that go well with


green tea include:

THE BASIL VODKA


Vodka that is infused with the Thai basil leaf prior to
bottling. This goes well with green tea as well as IPA.

EDAMAME SYRUP
A simple syrup made from imma-
ture soybeans. This syrup pairs
well with green tea when mixed
with tequila blanco as well as co-
conut milk, offering up a Japa-
nese variation of a pina colada.

PLUM-INFUZED MEZCAL
Mezcal is similar to tequila,
though produced in a different
region of Mexico; it is then in-
fused with plums prior to bot-
tling. To stick with the Mexican
theme, the green tea mixes with
the tequila as well as avocado
and lime.

66
ROSE WATER
Water is boiled with the petals of fragrant roses,
drained, and distilled. The rose water mixes well
with green tea and is commonly paired with gin.

MANDARINE SODA
Soda water is infused with fresh mandarins (or a
mandarin extract) prior to bottling. Mandarin soda
and green tea are used with vodka to make a mule
of sorts as well as with gin to make other interesting
cocktails.

You will find more information about green tea cock-


tail in Chapter 9.
With such interesting flavors, it’s
possible to layer the different
liquids into a glass, stir them to-
gether, shake them in a martini
shaker, and even add them to a
blender for a frostier treat.

When you want to be a part of


the revolution that is green tea
cocktails, you don’t have to look
far. You can go into many of the
bars and restaurants and ask for
something crafted specifically
for you.

You can also go into grocery


stores and up to street vendors
to get a bottled version of a
green tea cocktail, complete with
alcohol already added in.

67
WHERE GREEN TEA TRADITION

06 MEETS INNOVATION
(FEATURED ARTICLE ON FRESH CUP MAGAZINE,
JUNE 2017)

66
T
he old saying goes, “Out with the old and in with
the new,” but who says we can’t have both?
When it comes to green tea, that’s exactly the
trend we’re seeing pop up all over the place.

Green tea has been deeply rooted in Japanese cul-


ture for centuries, but is only just beginning to be-
come popular in the West and other parts of the
world.

As more people become aware of this powerful plant


and the benefits it provides, we see ever increasing
creativity and innovation in the ways it’s used.

NEW AND INNOVATIVE


GREEN TEA DRINKS
BEER
Who doesn’t love beer? It hasn’t changed much
over the years, but now there’s a new ingredi-
ent in town, green tea. Green tea beer has been
starting to show up in more places recently, in-
cluding the Green Tea Restaurant 1899 Ocha-
nomizu in Tokyo where they serve three differ-
ent varieties of matcha beer. Various breweries
have also begun producing their own versions of
green tea beer, usually with their own unique twist.

You can also create a green tea beer yourself by


dissolving ½ teaspoon of matcha powder in a cup
of warm water and then adding it to your favorite
beer. Experiment with different types of beer and
amount of matcha powder until you get your de-
sired taste. This is a great way to get some of the
more health conscious consumers to order a beer
or two who might otherwise have not been interest-
ed.
67
LATTE
Green tea lattes are something you might have seen
already and are one of the more popular green tea
drinks, thanks in large part to Starbucks including
them on the menu over the past few years. The
good news is that they’re super easy to make your-
self. All you need is some milk, matcha powder and
something to sweeten it such as sugar or honey. You
may also consider using some hot water as well to
easily dissolve the matcha powder before mixing
with the milk.

If you’re looking to spice it up a bit, you can go ahead


and add your favorite spirit to the mix. Generally,
you see either gin or vodka used, but the options
are limitless. Testing out many different combina-
tions will get your creative juices flowing. Adding one
or two of your creations is a great way to attract
new customers to your establishment.

68
LEMONADE
With summer quickly approaching, lemonade con-
sumption is sure to skyrocket as people look for ways
to keep cool and refreshed. The caffeine boost from
the green tea can also provide an alternative for
people looking to avoid hot coffees or just an added
incentive to choose green tea lemonade over regu-
lar lemonade.

You don’t need many ingredients to make this deli-


cious treat, just hot water, lemons, sugar, and mat-
cha powder to create the mixture, and ice water to
dilute it and keep it cool. Alcohol can certainly be
added for an extra kick. Clear spirits like vodka or
white rum work best, but the possibilities are end-
less.

69
PAYING TRIBUTE TO TRADITIONAL
TEA CEREMONIES IN MODERN LIFE
Just because things change doesn’t mean we
should forget where they came from. Many people
enjoy experiencing the history and culture that be-
long to their favorite things in life and green tea is
no exception. Japanese tea ceremonies take lots of
planning and are highly formal, but certain features
of them can be incorporated into a place of busi-
ness more casually while still providing a feeling of
authenticity.
Incorporating a hanaire as a centerpiece can do a
lot for the atmosphere.

A hanaire is a simple flower pot made of metal,


ceramic, or bamboo that holds flowers which are
placed in a very simple manner. They are not meant
to be extravagant and never use any sort of props
to draw attention to them; they are as basic as it
gets and are meant to symbolize nature.
To help your guests really get a sense of taking part
in tradition, try using some of your space for a tata-
mi floor with a tatami table (also called a chabudai)
placed in the center of the area. Tatami floors are
made with a special kind of mat for kneeling on in
front of the table and without the use of chairs or
any other type of furniture. The sense of immersion
provided by a tatami is hard to beat.

Use of traditional utensil takes it a step further and


really enhances the feeling of authenticity. You real-
ly only need the basics, such as a tea bowl for mix-
ing and drinking the tea, a tea container to hold the
matcha green tea powder and a tea scoop made of
bamboo for transferring the powder from the con-
tainer to the bowl for mixing.

FINAL THOUGHTS
The world and everything in it will never stop evolv-
ing, but it’s always nice to stop and think about what
has brought us to where we are today. Lots of peo-
ple might not completely understand this specific
tradition, but it’s very important to the Japanese
people; some spend years studying just to be per-
mitted to perform professional tea ceremonies.

Allowing a little culture to enter our lives can do


nothing but good, and perhaps will open our eyes
to other pieces of history to explore. If nothing else,
customers will enjoy the unique experience and will
be sure to come back time and time again.

71
SECTION 2
TRENDY, MODERN GREEN
TEA DRINKS AND FOOD

73
20 YUMMY AND HEALTHY

07 GREEN TEA SMOOTHIE RECIPES-


AND EVERYTHING YOU NEED TO
KNOW ABOUT GREEN TEA SMOOTHIE

G
reen tea is one of the healthiest forms of
hot tea. Not only does it help with general
health, but it also tastes delicious. Green tea
also comes in a variety of forms such as tea bags,
loose leaves, and matcha. Each form has a slightly
different taste, giving options for those who enjoy
the taste of green tea and the health benefits it
provides.

Green tea smoothies are also exceptionally deli-


cious and are perfect for those who enjoy a little
sweetness with their tea. The best part about mak-
ing these delicious treats is, you can get creative
with the process to make it your own creation.
73
NEW AND INNOVATIVE
GREEN TEA DRINKS
There are mainly two ways to make green tea smooth-
ie:

oApproach 1 - Matcha Green Tea Smoothies


oApproach 2 - Loose Leaf Green Tea Smoothies

In this article, I will show you tips and trick of each


approach along with recipes for each. Read on, or
bookmark this page as this is the ultimate guide for
making green tea smoothies.

APPROACH 1 - MATCHA GREEN TEA SMOOTHIES:


THE QUICKEST GREEN TEA SMOTHIE TTHERE IS!
Matcha is a ground and powdered form of regular
green tea leaves that are grown in the shade away
from direct sunlight. It more resembles a protein
powder or coffee grounds than green tea leaves,
but the matcha retains all the healthy vitamins and
minerals from the tea leaves. Making smoothies
using matcha is a simple process, and with just a
few ingredients, you can have a delicious smoothie
packed with nutrients.

74
Matcha is a ground, powdered form of Japanese
Green Tea. A specific type of tea called Tencha is
grown shaded prior to harvesting.

Making matcha green tea smoothies is simple. In


fact, it is so simple, that it only takes a few minutes
of your time each day to make the delicious treat.
You simply need to scoop the ingredients you de-
sire, and mix in the appropriate amount of matcha.
Then, you will have the perfect green tea smoothie
for your taste and preference.

There are several pros to the use of matcha in your


green tea smoothie. For one, it is much faster than
steeping your tea leaves or grinding them into a
powder; the process is already finished for you.
This makes getting your leaves or grind them at
smoothie that much home. Another downfall
faster! Another pro of of using matcha is the
using matcha is the sim- process it takes to grow
plicity of the powder. the leaves that matcha
For novice green tea is made from.
drinkers, matcha might
be the perfect choice to Because they are grown
make their smoothies. It in the shade through-
is a simple scoop instead out the entirety of the
of learning to grind your plant’s life, it takes much
own. longer to grow the green
tea leaves which matcha
A con of this process, is made from. This longer
however, is the price. time span is what gives
Matcha can be pricey matcha is delicious and
in certain places. For different flavor, but it is
some, it is much more also the reason matcha
cost effective to steep can be quite pricey.
their own green tea

76
APPROACH 2 -LOOSE LEAF GREEN TEA MAKES
AN AMAZING AND DELICIOUS SMOOTHIE!

There are two ways to use loose green tea leaves


to make a smoothie. Both ways create a different
taste and texture, and neither is difficult to learn.
Either way is just as effective as the other, but, de-
pending on your preference, you can choose which
is better or easier for you. The two ways to prepare
your green tea for the smoothie are as follows:

Steep your green tea leaves just as you would if


you were to drink it straight. Allow it to cool slightly,
then, pour it into the blender on top of your other
ingredients.

There are two ways to use loose green tea leaves


to make a smoothie. Both ways create a different
taste and texture, and neither is difficult to learn.

Either way is just as effective as the other, but, de-


pending on your preference, you can choose which
is better or easier for you. The two ways to prepare
your green tea for the smoothie are as follows:

77
Steep your green tea into a smoothie.
leaves just as you would
if you were to drink it Grinding green tea with
straight. Allow it to cool a coffee grinder. This is
slightly, then, pour it into not Matcha, it is called
the blender on top of Konacha. Still tasty, but
your other ingredients. not as bitter as Matcha
Grind your green tea and it also tastes dif-
leaves until they are ferent.
finely powdered—or
powdered to your pref- If you want to make
erence. A coffee grind- your own matcha, Sharp
er is a good and easy TE-T56U-GR Tea-Cere
option to grind green Matcha Tea Maker al-
tea. lows you to grind green
tea the way you tra-
Grinding regular loose ditionally would using
leaf green tea does not stone mill. This machine
make matcha since mat- uses ceramic to mim-
cha is made of specific ic the traditional stone
tea type called “Ten- mill. Note that you need
cha” which is different to use specific type of
from loose leaf green green tea called “Ten-
tea you usually get from cha” in order to get re-
store. It is commonly sulting Matcha.
called “Konacha” in Ja-
pan. Then, place the Either process makes
ground tea leaves into delicious smoothies, so
the blender to be made once your tea is pre-

78
pared, you can add the same ingredients as your
matcha smoothie, or get creative and use your own
experiment. A pro of this process is the costliness of
using loose tea leaves.

The loose tea isn’t as costly as matcha, and it is easier


to find in stores across the United States. In contrast,
a con of using loose tea leaves is the timeliness. It
takes longer to steep the tea or grind the leaves than
it does to simply scoop matcha.

THERE ARETOO MANY OPTIONS.


WHICH ONE IS RIGHT FOR ME?
That’s a great question. How
do you choose which method is
right for you? If you are new to
green tea, it might be easier to
purchase matchato make your
smoothies. The health benefits
are the same, but the process
is a bit simpler than using loose
leaves. If you are concerned
about cost, it might be a bet-
ter choice to go with the loose
leaves. But, what if you are un-
able to grind the loose leaves?

Then you might consider steep-


ing the leaves or purchasing
matcha for your smoothies.
If time is a concern, then you
might choose to use matcha for
your tea. If you already have
loose leaves in your kitchen,
then you might consider either
steeping or grinding. Your taste
preference can also help your
decision. 79
MATCHA GREEN TEA SMOOTHIE RECIPES

QUICK GREEN TEA


SMOOTHIE RECIPE
When green tea is com-
bined with spinach, the
health benefits are both
tremendous and varied.
Spinach contains vitamins
and iron.

The addition of banana


brings some much-need-
ed potassium to this rec-
ipe and the grapes give
the smoothie some deli-
cious sweetness.

o 2 cups of frozen
green grapes

o 1 frozen banana

o 1 cup of baby
spinach leaves

o 2 Tablespoon
of Matcha Green
Tea Powder

Combine all the ingre-


dients in a blender and
blend until smooth.
80
REFRESHING
PEACH GREEN TEA
SMOOTHIE

Peaches provide the body


with fiber, antioxidants,
and a whopping ten vita-
mins. The banana will give
the body a healthy dose
of potassium.

o 1 frozen banana

o 1 large peach,
pitted, skinned,
and cut into
large chunks

o 2 tbsp. of Matcha
Green Tea Powder

o 1 tbsp. of
maple syrup

81
BANANA AND
PEANUT BUTTER
GREEN TEA
SMOOTHIE
Bananas offer high levels
of potassium, an essential
electrolyte. Peanut butter
gives the body a boost of
protein.

o 1 frozen banana

o 1/2 cup of milk

o 2 tbsp. of
peanut butter

o 1 tbsp. of
maple syrup

o 2 tbsp. of
Matcha Green
Tea Powder

Combine all the ingre-


dients in a blender and
blend until smooth.

82
APPLE, LEMON,
AND GINGER
GREEN TEA
SMOOTHIE
Ginger acts as an anti-in-
flammatory to the diges-
tive system while lemon’s
antibacterial properties
clean out the body.

o 1 frozen apple

o 1 2-inch chunk of
ginger, peeled and
loosely chopped

o 2 tbsp. of
lemon juice

o 1 tbsp. of honey

o 2 Tablespoon of
Matcha Green
Tea Powder

83
BLUEBERRY AND
FLAXSEED
GREEN TEA
SMOOTHIE
Blueberries provide the
body with high levels of
Vitamin C. Flaxseeds are
full of fiber to aid your di-
gestive system.

o 1 tbsp. of flaxseeds

o 1 cup of
frozen blueberries

o 1/2 cup of
Greek yogurt

o 1 tbsp, of honey

o 2 Tablespoon of
Matcha Green
Tea Powder

Combine all the ingre-


dients in a blender and
blend until smooth.

84
TROPICAL
PINEAPPLE
GREEN TEA
SMOOTHIE
Pineapples are full of es-
sential electrolytes that
will keep your body feeling
great all day long.

o 1 cup of
pineapple chunks

o 2 tbsp. of
lemon juice

o 1/2 cup of
coconut milk

o 1 tbsp. of honey

o 1 cup of ice

o 2 tbsp. of
Matcha Green
Tea Powder

Combine all the ingre-


dients in a blender and
blend until smooth.

85
GREEN GODDESS
GREEN TEA
SMOOTHIE
Avocados give the body
essential fatty acids while
bananas provide the body
with a daily serving of po-
tassium.

o 1 avocado, peeled,
pitted and cut into
quarters

o 2 tbsp. of
lemon juice

o 1 frozen banana

o 1 tbsp. of honey

o 1/2 cup of ice

o 2 tbsp. of
Matcha Green
Tea Powder

Combine all the ingre-


dients in a blender and
blend until smooth.

86
SUPER GREEN
SMOOTHIE

The high amount of greens


in this recipe will give your
body loads of iron and vi-
tamin A.

o 1 cup of baby
spinach leaves

o 1/2 cup of baby


kale leaves

o 6 large fresh
mint leaves

o 1 frozen banana

o 1 tbsp. of
maple syrup

o 2 tbsp. of
Matcha Green
Tea Powder

Combine all the ingre-


dients in a blender and
blend until smooth.

87
ORANGE AND
MANGO GREEN
TEA SMOOTHIE

Oranges offer the body


high levels of Vitamin C
while bananas provide
potassium.

o 3/4 cup of
freshly squeezed
orange juice

o 1 cup of frozen
mango chunks

o 1 frozen banana

o 2 tbsp. of
Matcha Green Tea
Powder

Combine all the ingre-


dients in a blender and
blend until smooth.

88
LOOSE LEAF GREEN TEA SMOOTHIE RECIPE

BERRY & GREEN


TEA SMOOTHIE

Berries are packed with


antioxidants and offer
delicious sweetness to
this recipe.

o 1 cup of frozen
assorted berries

o 1 tsp of lemon juice

o 1 frozen banana

o 1/2 cup of
Greek yogurt

o 1/2 cup of brewed


green tea that has
been refrigerated
for one hour
Combine all the ingre-
dients in a blender and
blend until smooth.

89
APPLE PIE
GREEN TEA
SMOOTHIE
This dessert-like smooth-
ie is full of protein and fi-
ber.

o 1/2 cup of
rolled oats

o 1 apple, peeled,
pitted and cut
into chunks

o 1 tsp of vanilla
extract

o 1/2 cup of
Greek yogurt

o 1/2 cup of ice

o 1/2 cup of brewed


green tea that
has been
refrigerated
for one hour

Combine all the ingre-


dients in a blender and
blend until smooth.
90
STRAWBERRY
BANANA
GREEN TEA
SMOOTHIE

Packed with antioxi-


dants and potassium, this
smoothie is a sweet treat.

o 1 cup of
frozen strawberries

o 1 frozen banana

o 1/2 cup of
Greek yogurt

o 1/2 cup of ice

o 1/3 cup of brewed


green tea that
has been
refrigerated
for one hour

Combine all the ingre-


dients in a blender and
blend until smooth.

91
CARROT & GINGER
GREEN TEA
SMOOTHIE

Carrots are full of nutri-


ents like beta-carotene
and fiber. Ginger aids the
digestive system.

o 1 peeled and
chopped carrot

o 1 pear, peeled,
pitted and roughly
chopped

o 1 2-inch chunk
of ginger, peeled
and chopped

o 1/2 cup of ice

o 1/3 cup of brewed


green tea that has
been refrigerated
for one hour

Combine all the ingre-


dients in a blender and
blend until smooth.

92
APPLE AND CHIA
SEED GREEN TEA
SMOOTHIE
Chia seeds are full of
protein and fiber. Apples
provide vitamin C as well
as extra sweetness.

o 2 tbsp. of
chia seeds

o 1 apple, peeled,
pitted and roughly
chopped

o 1 tsbp. of
lemon juice

o 1 cup of ice

o 1/2 cup of plain


yogurt

o 1/2 cup of brewed


green tea that has
been refrigerated
for one hour

Combine all the ingre-


dients in a blender and
blend until smooth.
93
PAPAYA &
STRAWBERRY
GREEN TEA
SMOOTHIE

Strawberries give the


body antioxidants while
papaya provides enzymes
that aid in digestion.

o 1 cup of frozen
papaya chunks

o 1 cup of frozen
strawberries

o 1 ripe banana

o 1 tbsp. of honey

o 1/2 cup of brewed


green tea that has
been refrigerated
for one hour

Combine all the ingre-


dients in a blender and
blend until smooth.

94
PEAR & ALMOND
GREEN TEA
SMOOTHIE

Almonds provide lots of


protein to the body and
are full of vitamins. This
smoothie will leave you
feeling satisfied for hours.

o 1/2 cup of almonds

o 1 frozen pear,
peeled and pitted

o 1 frozen banana

o 1/2 cup of brewed


green tea that has
been refrigerated
for one hour

Combine all the ingredi-


ents in a high-powered
blender like a vitamix and
blend until smooth.

95
ISLAND
GREEN TEA
SMOOTHIE

These tropical ingredients


give the body fiber and vi-
tamin C.

o 1/2 cup of frozen


mango chunks

o 3/4 cup of
pineapple chunks

o 1 frozen banana

o 1 tbsp. of honey

o 1/3 cup of
coconut milk

o 1/2 cup of brewed


green tea that has
been refrigerated
for one hour

Combine all the ingre-


dients in a blender and
blend until smooth.

96
RASPBERRY,
LIME, AND MINT
GREEN TEA
SMOOTHIE

This refreshing smoothie


offers antioxidants and
vitamin C.

o 1 cup of
frozen raspberries

o 3 tbsp. of lime juice

o 3 tbsp. of chopped
fresh mint leaves

o 1 tbsp. of honey

o 1/2 cup of
orange juice

o 1/2 cup of ice

o 1/3 cup of brewed


green tea that has
been refrigerated
for one hour

Combine all the ingre-


dients in a blender and
blend until smooth.
97
CHOCOLATE
BANANA
GREEN TEA
SMOOTHIE

Decadent chocolate gives


the body a boost of mag-
nesium.

o 1/4 cup of
cocoa powder

o 1 1/2 frozen
bananas

o 2 tbsp of
almond butter

o 1 tbsp of honey

o 1/2 cup of milk

o 1/2 cup of ice

o 1/3 cup of brewed


green tea that has
been refrigerated
for one hour

Combine all of the ingre-


dients in a blender and
blend until smooth.

96
TIP FOR MAKING
TASTIER GREEN TEA SMOOTHIE
USE COVERED GREEN TEA
For loose leaf green tea smoothies, I liked to use
covered Japanese green tea which has the best
health benefits and a bright emerald green color.
Covered green tea has a brighter color which makes
the smoothie look better. Click here to get covered
Japanese Green Tea.

USE A GOOD MIXER FOR ICE CRUSHING


If you are using blender which can crush ice such as
a Vitamix, add a cup of crushed ice in addition to
the ingredients for better taste. Please note that
regular mixer usually does not crush ice, so you
have to get a mixer which can crush ice.
I use a Vitamix which is the company that makes
mixers for Frappuccino® at Starbucks and Jumba
Juice. Vitamix is a bit pricier than other mixers, but
it’s very durable and lasts long. Click here to get
Vitamix from Amazon.

99
USE CULINARY GRADE MATCHA
There are different types of matcha available in the
market. The two main types you find are Culinary
Grade Matcha (AKA Cooking Mathca) and Ceremo-
nial Grade Matcha.

Culinary Grade is most often used for cooking such


that the matcha is mixed with other recipes to make
smoothie, cookies, cakes etc.; this is the type used
by most retailers such as Starbucks when they say
matcha in their product name. Ceremonial Grade
Matcha is usually more expensive and uses younger
tea leaves, and the stems and veins are removed in
the process of making them.

Ceremonial Grade is used in tea ceremonies and


many tea masters suggest only to mix it with hot
water for “ceremonial” purposes. I personally think
that both taste good, but Culinary Grade Matcha
usually have stronger flavor which comes out better
in smoothie and is more economical.

LOOKING FOR MORE WAYS TO ENJOY


GREEN TEA SMOOTHIES?
HERE ARE LINKS TO OTHER GREAT GREEN TEA SMOOTHIE RECIPES
There are many great Green Tea Smoothie recipes
out there, and here is a list of my favorites.

- Green Tea Smoothie with Banana with Video


by Just One Cookbook

This is my favorite blog, she creates amazing video


for many of Japanese Recipes. This one also has a
video of how to make green tea smoothie with ba-
nana.

100
- Exotic Green Smoothie, Dairy-Free Coconut
Matcha Smoothie by Jen Yee

This is a recipe from Food Republic I personally like.


The recipe is from Jen Yee, Award Winning Chef at
NYC’s Lafayette Grand Cafe and Bakery.

- Peach Green Tea Smoothie and Green Tea and


Almond Smoothie by Janette’s Healthy Living

My another favorite recipe blog features two green


tea smoothie recipe.

- Mango Green Tea Smoothie by Cooking Classy

Another lovely recipe blog with beautiful images.

- Matcha Mango Pineapple Smoothie by Teacups


& Things

Her blog and recipes are beautifully done with nice


images. I love her simple style of the clean blog.

- Mint and Green Tea Smoothie by Kitchen Konfi-


dence

Brandon is a photographer and cook, his recipes are


very personal and his photography passion shows on
each recipe.

- Raspberry Green Tea Smoothie by Recipe Run-


ner

Image of this recipe is so cute! Dinae’s love of cooking


and running show a very unique perspective on how
she writes about her recipe.

-30 Fat Burning Detox Green Tea Smoothie Recipe

They have 30 different links specific to detoxing with


green tea smoothie.
DO THE DOS AND DON'TS OF
GREEN TEA SMOOTHIES
08 (FEATURED ARTICLE BY
T-CHING MARCH 2017)

Green Tea is a truly remarkable beverage. It isn’t


only versatile and delicious, it’s also extremely ben-
eficial for your health and wellness. Green tea’s bio-
active compounds are a goldmine of antioxidants
and other nutrients that are known to foster fat
loss, improve brain function and even lower the risk
of cancer, among many other perks, such as killing
bacteria and improving dental health.

You can enjoy the benefits of green tea by drinking


a few cups per day, but this is not the only way to
enjoy the taste and the beneficial properties that
come with it. Why not infusing a smoothie with the
aroma, and unmistakable taste of green tea?

This article will get you through a few tips, dos,


don’ts and other secrets to make the perfect green
tea smoothie.
102
ADD COOLED GREEN TEA GRADUALLY
Make sure you never use hot tea to make a smoothie:
hot liquids might disrupt certain ingredients in your
smoothie and turn everything in a watery blend. The
best thing to do is to brew your desired amount of
green tea the night earlier and let it chill overnight.
By letting the tea sit for a few hours, you will allow
the flavors to settle in more intensely. To achieve the
best balance and the most suitable consistency for
your smoothie,

it is a great idea to add the tea gradually. If you take it


one step at a time, you will also be able to add more,
if you want to increase the green tea punch of the
smoothie, or if you simply want to make it less thick.
By adding all the tea at once, you
risk going a bit overboard with
the balance, and you might also
ruin the texture and consistency
of your smoothie! Make sure to
always add a bit in, keep mixing,
and add more if needed!

GREEN TEA GOES GREAT WITH FRUIT


Green tea has a very distinctive flavor profile, and
for better or for worse, it will end up being the de-
fining “note” of your smoothie. Since green tea has
such a strong, prominent and characteristic flavor, it
is important to pair it with suitable ingredients. The
possibilities are truly endless. Fruit is always a good
choice, and it could help you make some interesting
combinations. If you are looking for something sum-
mery and exotic, try watermelon. If you are keen on
something zesty and bold, lemon or lime will certain-
ly hit the spot. On the other hand, you can achieve
tantalizing results with fruits that are well-known for
their sweetness and balance, including blueberries,
bananas, peaches and even apricots. 103
MAKE YOUR GREEN TEA SMOOTHIES
A NUTRIENT POWERHOUSE
If you are looking for a smoothie that packs a huge
wellness punch, try blending in some of your favorite
greens! You can make a delicious health-conscious
smoothie by blending green tea with spinach, which
is a great source of iron and antioxidants. Or you
can pair it with avocados, which feature healthy di-
etary fibers, non-saturated fatty acids and tons of
amazing nutrients. For a hint of sweetness, grapes
or honey can help!

TRY ROOTS, FOR A SURPRISING SMOOTHIE


Green tea mixes really well with roots, spices and
other herbs. Mint and even fresh basil might do
wonders. You can also try some ginger, which is also
well-known for its beneficial health effects.

104
A LITTLE SUGAR NEVER HURT NOBODY
If you are looking for a creamy, rewarding and rich
consistency, try adding some yogurt, or even some ice
cream, if you are feeling particularly indulgent. Some
plain milk or vanilla-flavored ice cream, are great
choices.

As mentioned earlier, green tea generally has a very


strong, distinctive and somewhat imposing flavor: you
want to have a smoothie where it is the absolute star
at the forefront of the picture, so it is important to
pick other ingredients that embrace its qualities.

If you are feeling particularly decadent, and if you think


you really deserve a treat, try the following smoothie
idea: blend in some green tea with some vanilla ice
cream, a bit of yogurt, a hint of lime and some dates.
Serve, and sprinkle the top with graham cookie crum-
bles and chocolate drops! Some wouldn’t really call it
a smoothie, but hey, who are we to judge?

The beauty of smoothies is that you can completely


tailor them to the occasion. They can be as healthy
and essential as you want them to be, or they can be
lavish, indulgent and decadent.
105
POUR IN A LITTLE MATCHA POWDER

Some people like to use matcha green tea powder


instead of brewing tea in order to make a smoothie.
Adding the powder can help you save more time and
add that green tea flavor to your smoothie, even
when you don’t have time to brew tea and let it chill
over the course of several hours. Matcha powder is
tasty and delicious, and it is absolutely fine to use it.

On the other hand, some people try to “hack their


way” into making their own matcha, mostly by bak-
ing and then grinding green tea leaves with a spice
grinder. This is a big no-no, because you will destroy
many nutrients in tea, and you might even kill its fla-
vor with this procedure! Matcha is a different com-
pared to your average green tea. Let us explain.

Unlike the tea you find offered as a loose-leaf op-


tion, match is a powder made of tea leaves which
have been grown in the shades and sheltered from
direct sunlight throughout the entire lifespan of the
plant. As a result of this, tea plants grow much slow-
er, which means that they produce higher chloro-
phyll levels in their leaves. This is the reason why
matcha leaves usually appear more intensely green!
Nonetheless, matcha does make an interesting twist
on your green tea smoothie, and it is worth a try.

These are only a few of the many amazing possibil-


ities: what’s your favorite green smoothie recipe?

106
107
20 TRENDY GREEN TEA
09 COCKTAIL RECIPES

G
reen tea and matcha aren’t just for ceramic
tea mugs anymore. Bartenders across the
nation have been using green tea and mat-
cha in their trendy recipes, and it’s been a
great success. Here are 20 trendy and tasty cock-
tail recipes for any bartender to wow their friends
and guests – all these recipes use matcha powder
and prepared green tea.

108
MANGO WITH
A GREEN TEA
SPLASH
Fill a shaker withice
and 1 1/2 parts apple
juice, 1 1/2 parts Bison
Grass Flavored Vodka,
1/3 parts green mint
liqueur, 1/3 green ba-
nana syrup, and 1/3
parts Pisang Ambon.
Shake and strain into
a cool cocktail glass.

109
VODKA AND
GREEN TEA
COOLER
Fill a highball glass
with ice cubes. Add 1
1/2 parts vodka, 1 1/2
parts green tea, 1/2
part pomegranate
juice, 1/2 part sim-
ple syrup, and 1 twist
lemon. Stir. Garnish
with a lemon wedge.
Add flavored vod-
ka such as Smirnoff
pomegranate or pas-
sion fruit for a more
unique flavor.

110
GREEN TEA
MARTINI
Fill a shaker with ice
and 1 1/2 parts apple
juice, 1 1/2 parts Bison
Grass Flavored Vodka,
1/3 parts green mint
liqueur, 1/3 green ba-
nana syrup, and 1/3
parts Pisang Ambon.
Shake and strain into
a cool cocktail glass.

111
ALMOND
GREEN
ICED TEA
Fill a highball glass
with ice cubes. Add
4 parts green tea,
1/2 lemon juice, and
1/2 part Orgeat Al-
mond Syrup. Stir and
garnish with a lemon
wedge.

112
MATCHA
HIGHBALL
Combine 2 ounces
of Japanese whis-
key, 1/2 ounce of lem-
on juice, 1/2 ounce
of honey syrup, and
1/4 teaspoon of mat-
cha green tea pow-
der in a cocktail shak-
er. Shake thoroughly,
and pour into a cool
and ice-filled collins
glass Pour 4 ounces
of cold club soda into
the shaker and swirl
to loosen the leftover
matcha powder. Pour
into the glass and stir.
Garnish with a lemon
wheel.

113
MATCHA
AND GIN
Add 1/2 teaspoon
of matcha powder, 1
ounce of lemon juice,
2 ounces of gin, 4
teaspoons of simple
syrup, and a dash of
bitters. Add ice and
shake. Strain into a
cold glass.

114
MATCHA
GIMLET
Fill a highball glass
with ice cubes. Add
4 parts green tea,
1/2 lemon juice, and
1/2 part Orgeat Al-
mond Syrup. Stir and
garnish with a lemon
wedge.

115
GREEN TEA
& CUCUMBER
MARTINI
Muddle a 2 inch piece
of cucumber and a
piece of fresh ginger
with a dash of salt
and a dash of simple
syrup. Add 2 ounc-
es of citrus flavored
vodka (Belvedere or
Smirnoff), 3/4 ounce
of green tea, and two
basil leaves. Strain
into a cold martini
glass and garnish with
a cucumber slice.

116
GREEN TEA
VODKA
SPRITZER
Add 2 ice cubes, 2
limes worth of lime
juice, 1 ounce vodka, 2
ounces of green tea,
and a splash of Can-
ada Dry ginger ale.
Stir and garnish with
a slice of lime.

117
GREEN TEA
APPLE
COCKTAIL
Rim a cocktail glass
with sugar and fill
with ice. Pour 1 ounce
of vodka, 1/2 cup of
apple cider, and fill
the remainder of the
glass with green tea.
Garnish with an apple
slice.

118
GREEN TEA
COSMO
In an ice filled shaker,
add 2 ounces green
tea, 1 ounce vodka,
1/2 ounce orange li-
queur, 1/2 ounce lime
juice, and 1/2 ounce of
cranberry juice cock-
tail. Shake and then
strain into a cold mar-
tini glass. Garnish with
a lime peel.

119
HABANERO
GREEN TEA
SHOOTERS
Combine 1/2 cup vod-
ka and 1/2 teaspoon
chili habanero pepper
in a small bowl. Let sit
for 20 minutes. Strain
out the pepper. Pour
tablespoon of vodka
mixture into 10 cold
shotglasses and add
one watermelon or
honeydew melon ball
to each glass. Pour 1
tablespoon of Lipton
Sparkling Green Tea
(use berry or straw-
berry kiwi for a vari-
ety)into each. Garnish
with cilantro sprig and
serve.

120
GREEN TEA
AND PUMPKIN
COCKTAIL
Rim old fashioned
glass with a sugar cin-
namon mixture. Fill a
shaker with ice and
add 1 cup of green tea,
1 tablespoon pump-
kin puree, 1/4 tea-
spoon of sugar, and 1
1/2 ounces of vodka.
Shake and strain over
ice.

121
GREEN TEA
WHISKEY
Fill a highball glass with
ice. Add 1 1/2 ounces
of whiskey and fill with
green tea. Garnish
with a lime wedge.

122
GREEN TEA
MOJUTO
Muddle 4 mint leaves
with 2 teaspoons of
sugar in a highball
glass. Add ice and stir
in the 1/2 cup of green
tea and 1 tablespoon
of lime juice.

123
HONEY BEE
GREEN TEA
Fill a highball glass
with ice. Add 1 ounce
honey liqueur.Then, fill
the glass with brewed
green tea and garnish
with a lemon wedge.

124
COGNAC GINGER
GREEN TEA

In a mixing glass, add


3 pieces of ginger, 3
mint leaves, and 1/2
ounce of simple syr-
up and muddle. Pour 1
ounce of Cognac and
2 ounces of green
tea and muddle a lit-
tle more. Strain into
an ice-filled high ball
glass. Garnish with a
mint leaf.

125
BOURBON
GREEN TEA
In a double old fash-
ioned glass, add 1 1/2
ounces of bourbon
whiskey and 1/2 ounce
of limoncello. Fill with
ice and top with 4
ounces of green tea.
Garnish with a lemon
wedge.

126
MATCHA
LEMON DROP
Rim a cocktail glass
with sugar. Set aside.
Microwave 1/2 cup of
water and 1/2 cup of
honey until combined
(30 seconds). Com-
bine 3/4 ounces of
this honey water, 3/4
ounces of lemon juice,
1/4 teaspoon of mat-
cha powder, and 2
ounces of vodka in a
shaker. Fill with ice and
shake until smooth.
Strain into the glass
and Garnish with lem-
on twist.

127
MATCHA
BANANA CREAM
Shake with ice 1 ounce
of banana liqueur, 1
ounce creme de ca-
cao, 1/2 teaspoon
of matcha powder,
1 ounce of vodka,
and 2 ounces of half
and half. Strain into
a cocktail glass and
serve.

128
PAIRING FOOD WITH
JAPANESE GREEN TEA:
10 30 SURPRISING PAIRING IDEAS OF
GREEN TEA WITH FOOD AROUND THE
WORLD YOU NEVER THOUGHT OF

T
he health benefits of Japanese green tea
have been recognized by the Japanese cul-
ture for thousands of years. In recent times,
chefs, health enthusiasts, and cooks from
everywhere have also recognized the value of this
unique tasting, healthy, and leafy component.

129
Once thought to be strictly a Japanese delight,
green tea is now being paired with many different
dishes from around the world and delivering sur-
prising results.

Green Tea, also known as Matcha, is a nutty toast-


ed flavored tea with three distinct flavor profiles;
vegetal, smoky, and fruity. This type of tea is lighter
than others which makes it a perfect companion to
traditional rice dishes as well as a selection of other
surprising non-traditional dishes. The overall earthy
and natural taste of green tea enhances the fla-
vor profile of many foods and ultimately creates the
perfect beverage for a shocking number of unusual
and surprising dishes.

Even though green tea is a great palate cleanser


for a number of different dishes, not all green teas
are fitting for every dining occasion or food choice.
To achieve the best flavor profile when integrating
green tea to a meal, it is important that you match
the type of green tea to the ingredients and heavi-
ness of the dishes according to their flavor profiles
and taste strength.

VEGETAL GREEN TEA PAIRING


SEAFOOD

130
Shrimp, considered a sturdy seafood
will enhance the underlying
grassy and ear thy notes of green tea while allow-
ing the flavors of the dish to shine.

Scallops, when prepared correct-


ly, are a fitting pairing for
the unique tang of flavors that you get from green
tea.

Crab, often paired with green tea when it


is prepared in a salad or on a sand-
wich. The light taste of the crab is complimentar y
of the natural flavorings in the tea.

CHEESE

Brie
accentuates.
gives dishes a rich and creamy com-
ponent that the sharpness of the tea

Goat cheese in a dish gives it a distinct


earthy taste that a grassy green
tea pairs with well.

Gruyere cheese is a great element


to pair with green tea when
baked in a dish like quiche.

131
FISH

S almon plays well with the grassy


notes in green tea while
the tea accentuates and highlights the natural
wild flavors and sweetness of this fish.

Chicken is a lean, light protein that is


a great companion dish be-
cause it will not overpower the unique taste of the
green tea.

132
SMOKY GREEN TEA PAIRING
Smoky green teas are not good with sweet foods
because the sugars bring out the bitterness in the
tea. However, when prepared with red meats, the
sharpness of the tea cuts through the greasiness
of the meat.

Lemon is a great suppor ting fla-


vor when pairing meals with
green tea by providing an acidic element to sup-
por t the tar tness of the tea.

Ginger has a strong taste profile


that is toned down when
paired with the cleansing proper ties of green tea.

Jasmine is a natural flower-


ing herb used in many
dishes that lends silent suppor t to the flower y
bouquet that some green teas offer.

Turkey is a great component to


match with a smoky green
tea. The light meat will not overpower the deep
suppor ting flavors of the tea.

133
Chicken can be prepared in sev-
eral different ways giv-
ing the green tea drinker a lot of options when
it comes to choosing the accompanying tea. One
taste tested and proven delicious match-up is
this recipe for Smoked Chicken S alad S andwiches.
Once again, experimentation is the key (and the
fun) to finding the best pairing of foods and Jap-
anese green tea.

Shrimp is a sweet and slightly fishy


component to a dish that
the seaweed qualities in a smoky green tea are
great for enhancing without overpowering.

Pizza can be a great meal to pair with


green tea if the toppings are
complimentar y to the lightness of the tea. A thin
crust chicken and pineapple pizza balances deli-
ciously with green tea.

132
FRUITY GREEN TEA PAIRING
When enjoying a fruity variety of green tea, there
are several food pairings that will make your taste
buds sing. Each ingredient is essential and impor t-
ant to the overall flavor profile of the meal when
paired with a fruity green tea. Some of the in-
gredients that compliment a fruity and floral tea
bouquet include:

HERBS
• Jasmine
• Mint
• Tarragon

FRUITS
• Mangoes
• Peaches
• Pomegranates
• Raspberries
• Cranberries
• Lemons
• Raisins
• Oranges
• Tomatoes
• Avocado

135
CHICKEN
Chicken is a great, light-weight protein that can
be prepared with a number of different season-
ing profiles and can be paired with different green
teas according to the flavor profile of the meal.

VEGETABLES
The unique flavor of green tea makes a great ad-
dition to many dishes that include a great num-
ber of vegetables. Some of the best vegetables to
pair with green tea are:
• Fennel
• Lettuce
• Potatoes
• Shallots
• Celer y
• Mushrooms
• Watercress
• Spinach

FISH
S almon is a hear ty, but light and flaky fish that
pairs well with green tea when it is grilled and ac-
quires a smoky flavor. Most types of fish are great
candidates for pairing with green tea provided it
is not heavy or oily.

136
SEAFOOD
• Crab is a sweet component to the Stacked
Crab Cobb S alad which contains the acidic prop-
er ties of tomatoes, lettuce, and avocadoes.

• Scallops are naturally sweet, and when


seared to perfection are best ser ved with a bed
of fennel, orange, and spicy green watercress.
This basic combination is a great star ting base
for a dish that green tea will enhance with the its
unique taste profile.

• Shrimp is another ingredient in many dishes


that adds tons of flavor without being overpower-
ing. The unique taste profile allows the flavors of
the tea to highlight the sweetness of the shrimp.

137
SANDWICHES
There is a rainbow of options when it comes to
sandwich choices to pair with green teas such as
the Terragon Shrimp S alad Finger S andwich reci-
pe. The best way to discover the best flavor pro-
file for each sandwich is to experiment with all the
different types of teas until you find the profile
that you are seeking.

SALAD
• Spinach S alad is a healthy and tasty dish
that is complimented by the light flavors of green
tea against the robust and hear ty flavor of the
spinach.
• Fruit S alad is an unusual, but delicious pair-
ing for a fruity based green tea. The astringent
qualities of tea clear the palate and awaken the
bright flavors of the fruit.

BREADS
• Whole wheat bread is complimented great-
ly by a fruity version of green tea because the
hear tiness of the bread plays off the fruity notes
of the tea.
• Paninis are a breaded vessel for a huge
variety of flavors and taste profiles. Experiment
with your own flavors and ingredients to discover
your ultimate combination.
138
UNSWEETENED PASTRIES
• Strawberr y tar t is an example of a fruity
deser t that when paired with green tea, enhances
the sweet notes of the tea and brightens the fla-
vors of the strawberries.
• Croissants are a popular choice to pair with
light green teas. The light and flaky pastr y has a
butter y rich taste that is accentuated by the tar t-
ness of the tea.
In today’s food scene, chefs, cooks, and diners
ever ywhere are looking to get the most nutrients
out of their food as possible while retaining great
taste and flavor. Japanese green tea is one of
those ingredients that is now being recognized as
providing a powerful, healthful punch to meals all
around the world and it is being paired with some
unusual and non-traditional foods to create new
and exciting flavor combinations. Choose your fa-
vorite ingredients and green tea to create your
own original green tea taste experience.

139
6 UNUSUAL GREEN TEA
DRINKS YOU'VE
11 NEVER HEARD OF
BEFORE, BUT ARE
DROP DEAD DELICIOUS
(FEATURED ARTICLE BY FRESH
CUP MAGAZINE, JUNE 2001)

140
T
ea is a true cultural staple in many coun-
tries along with being one of the most
popular drinks all around. A while ago,
there were two main ways of consuming
tea: a hot cup or an iced tea version. Nowadays,
with fresh flavors and new influences coming from
various countries, our tea game changed deeply.
This is a great time for tea aficionados. We can
enjoy amazing stuff such as Japanese Matcha,
Chinese Kombucha, and many other tea varia-
tions that were rather hard to find in the western
world just a few years ago.
But, what if you could take one step fur ther? This
ar ticle features a selection of unique green tea
drinks that you have probably never even heard
of before!
Despite their unusual descriptions, all these are
delicious in their own ways, and I believe that the
fragrances and flavors in them might positively
surprise you.

141
GREEN TEA
WHISKEY
The United States ice cubes, adding
is known for its whiskey at will, and
multi-cultural set- topping it all up with
ting and classic cul- green tea. A lemon
tural icons; Ameri- wedge is also add-
ca truly is a melting ed for extra fresh-
pot of new and old. ness.

By blending tradi- Green tea whis-


tional and innova- key is a great sum-
tive, some New York mer drink and also
City bars are rid- serves as a pop-
ing on a whole new ular winter shot
trend: green tea / that helps ease the
whiskey cocktails. harsh winter days.

This surprisingly
delicious alcohol-
ic drink is made by
filling a glass with

142
BUBBLE GREEN TEA
Bubble tea is popular Bubble tea can be
throughout Thailand, done with a wide va-
Vietnam, Cambodia, riety of teas, although
Indonesia, and the rest green tea is used very,
of South East Asia. very commonly be-
This drink is made as cause the typical af-
a combination of ice ter taste of green tea
tea and several add- works well with sweet-
ons. Some of the most ness. It helps balance
popular add-ons in- the overall taste of
clude candy, dried the drink by embracing
fruit, caramelized the sweetness within,
nuts, spices and other without overpowering
things, that general- it.
ly add sweetness and
special texture to the Unlike most green tea
tea. It’s no surprise it’s drinks out there, the
quickly catching up in bubble tea alternative
the west. is not the healthiest of
options, but it is cer-
The drink originates tainly a fun and engag-
from Taiwan and is ing way to experience
traditionally made with drink tea. Bubble Tea
chewy tapioca balls or can quickly become
fruit jelly. People con- excessive such as in
sume the bubble tea countries like Thailand
with a thicker than where it’s a very lav-
normal straw because ish affair, commonly
tapiocas and other topped with whipped
add-ons are too big cream and chocolate
to consume through a syrup!
thin straw. 143
GREEN TEA
FLOATS
Australians sure topped with vanilla
love their cold ice-cream. You can
drinks, and one of also replace vanilla
the most popular with a fruitier flavor,
drinks under the hot such as blueberry,
Australian sun, is a strawberry or lem-
green tea float. The on.
land down under A green tea float is
maintains a strong a great option for a
cultural connec- decadent afternoon
tion to England and tea, and it’s partic-
tea affection is one ularly amazing when
things they have in paired with a rich,
common. buttery cookie.
Green tea floats are
made by mixing a
cold drink with some
ice-cream; a popu-
lar option includes
an iced green tea

144
GREEN TEA
HEINEKEN
South East Asians concentration of
love the flavor of antioxidants.
green tea, and they Green tea Heinek-
tend to mix it with en is popular in
a wide variety of Thailand, and mak-
things… including ing it is simple; it’s
beer! all about pouring a
It might sound bi- 3rd of green tea in
zarre, but light, the pint, and then
blonde beer fits re- topping it up with
markably well with beer. Some people
the flavor of green add honey for extra
tea as this forms a sweetness.
very complex fla- This might sound like
vor palette and a a complete novelty,
beautifully frothy and it probably is…
foam right on the but it is well worth a
top. This is not what try. Who knows, you
you would classify might end up with a
as a “healthy drink,” new favorite drink
but both green tea to share with your
and beer are well- friends!
known for their high

145
MOROCCAN
GREEN TEA
In Morocco, green fact that it tastes
tea is a very im- less spicy makes it
portant daily social a perfect ingredient
drink, and Moroc- for many drinks and
can’s love introduc- even edible recipes.
ing local flavors in Spearmint is a great
their cups of tea. addition to green
The most popular tea, and makes for
flavor across North a healthy, flavorful,
Africa is Spearmint. and traditional drink
Spearmint is very that is a vital part
similar to pepper- of experiencing Mo-
mint, which is the roccan culture.
type of mint you
might be most fa-
miliar with. The
beauty of it is that it
has less of an over-
powering “peppery”
effect to it. The

146
LYCHEE GREEN TEA
Green Tea loves the lychees in a bottle of
flavor of fruits. In ad- green tea and let it
dition, green tea and soak overnight.
lemon is a classic
combo, but it goes well Not only will the tea
with other fruits also; soak up some of the
pineapple and berries natural lychee sweet-
are a popular option. ness, but the lychee
Japanese people love fruits will also act like
lychee green tea which a sponge, soaking up
is easy to find it at al- the distinctive flavors
most any Japanese of green tea.
grocery shop.
The drink offers more
If you are looking for an than a flavor as it has
exotic punch, you have some amazing health
to try lychee flavored benefits. Green tea
green tea. Lychee has features a wide va-
a sweet flavor, which riety of antioxidants,
resembles the mixture while lychee, also rich
of grapes and water- in antioxidants, fea-
melon. tures a huge punch of
vitamin C, potassium
These beautiful nu- and fiber.
ances are a fabulous
fit for green tea. If So, which one of these
you want a complete- unusual green tea
ly natural option, you drinks got your atten-
can drop your peeled tion?

147
ABOUT THE AUTHOR

Kei Nishida, PMP is a Take Best Advantage


writer, a Japanese of This Amazing Plant”
Green Tea enthusiast, and “Green Tea Ma-
and the founder and nia : 250+ Green Tea
CEO of JapaneseG- Facts, Cooking and
reenTeaIn.com. With Brewing Tips & Trivia
two books behind him You (Probably) Didn’t
and more on the way, Know” are available in
this entertaining au- print and Kindle Book
thor brings his pas- on Amazon.
sion for Green Tea
wherever he goes. The book and his blog
Japanese Green Tea
His earlier two books and Health provides
“I Will Teach YOU How health related tips
to be Healthy by Using and research findings
Japanese Green Tea!: focusing on green tea
Surprising Facts and and its health benefit
Tips for How You can in variety of ways.
Kei’s love of Green Tea and passion for writing
has helped make him a featured author on sites
and Magazines such as Yoga Digest Magazine,
Fresh Cup Magazine, T-Ching, Sexy Fit Vegan,
and Woman’s Daily Magazine.

His enthusiasm for health and tea pushed him to


developing his company, JapaneseGreenTeaIn.
com, where he brings the very best in Japanese
Green Tea to customers all over the world.

Kei grew up in Japan and moved to USA at the


age of 14, and now lives in Portland, Oregon. In
his earlier career, he was Software Engineer at
Hewlett Packard Inc. Kei takes advantage of be-
ing bi-lingual in Japanese and English, as well
as his science background for his research and
writing. Information you find in his books and
blogs are a combination of the best content
and research from Japan and all around the
world.