the green marketing in general and some key factors were selected to

explain how they influence consumers’ attitudes towards the purchase of

eco-friendly products.

Green Marketing

The negative consequences on the environment due to companies’ and

human activities have led companies to develop eco-friendly products.
Remind that "Sustainable development is development that meets the
needs of the present without compromising the ability of future
generations to meet their own needs”
. This concept has been defined by many researchers such as Stanton and
Futrell (1987), Mintu and Lozanda (1993) and Polonsky (1994

for the first time in 1987, in the Brundt land report also called: Our
Common Future. Grant defines sustainability as “the idea that
environmental (and ethical) objectives are not incompatible with
ongoing economic prosperity” The consumption of eco-friendly
products and consumers’ attitudes towards these products has led to the
development of the green marketing mix “which preserves
environmental resources and at the same time deliver value added
products and services” (Datta and Ishaswini,
green products such as food, cosmetics, medicines and furniture, most of
consumers are “fully aware of eco-friendly food, and “partially aware”
of cosmetics and medicine.