A Project Report ON “FINDING MARKET POTENTIAL FOR JAYPEE BRAND IN SATNA MARKET” FOR

JAIPRAKASH ASSOCIATES LIMITED

“CEMENT DIVISION”
SUBMITTED BY
MR. OMRAJ SINGH
INDIAN INSTITUTE OF e-BUSINESS MANAGEMENT, (IIeBM) WAKAD, PUNE-57 MeBA-2007-2009
A REPORT SUBMITTED IN PARTIAL FULFILLMENT OF THE DEGEE OF MASTER IN e-BUSINESS A
DMINISTRATION
(MeBA )
1
DECLARATION
I have declared that this Project Report is an original unpublished work done at
Jaiprakash Associates Ltd. Rewa (M.P.) for the partial fulfillment of Masters o
f eBusiness Administration.
To the best of my knowledge, no piece of work has been done and submitted by any
one in this regard.
Place:- Rewa
Omraj Singh MeBA 3rd Sem.
2
INDIAN INSTITUTE OF e-BUSINESS MANAGEMENT, (IIeBM) WAKAD, PUNE – 57
This is to certify that Mr. Omraj Singh has successfully completed his Summer Pr
oject titled “Finding Market Potential for JP Brand in Satna Market” at “JAIPRAKASH AS
SOCIATES LIMITED”. From 16th June to 30th July in partial fulfillment of the requi
rements of the Masters In e-Business Administration. (MeBA) 2007-09 Course.
Jai Singh Director
3
PREFACE
As a management student of summer Training Project one of the pre-requisite for
the successful completion of MeBA. I have done my summer training as Jaiprakash
Associates Ltd. The topic of my summer training is “FINDING MARKET POTENTIAL FOR J
AYPEE BRAND IN SATNA MARKET”.
The study covers a brief introduction about cement marketing in rural area like
Rampur, Nagud, Singhpur, Ucchra etc. of Satna deistic. The report is followed by
detailed study market Potential of Cement.
I am confident that this study meets the complete requirements of MeBA. Program
it is quite possible that may be some error in the report. In the any suggestion
for the improvement of content of this project report
4
ACKNOWLEDGEMENTS
At the outset I would like to express my deep gratitude to JAI SINGH Director fo
r providing me an opportunity to take up this project and his genuine interest i
n the project & also I would like to thank Mr. RTT Antoni Sir (GM-TTG) and Mr. S
KP Gupta Sir (GMMARKETING) for giving me the approval to this project in the org
anization JAIPRAKESH ASSOCIATES LIMITED for this encouragement and contribution
of time, counsel, materials, and for coordinating the project work and giving me
guidance. This project would not have been possible without his help. I am very
grateful to Dr. Bs Ks Chopra Sir Chief of, Indian Instituted of e-Business Mana
gement for his assistance. I am thankful to many individuals in the marketing de
partment of JAIPRAKESH ASSOCIATE LTD for the encouragement and professional assi
stance. A heartfelt thanks to the many respondents surveyed whose ideas, critica
l insights and suggestions have been invaluable in the preparation of this repor
t. I feel highly obliged for the excellent and able guidance of Mr. RAVI GHATE (
Field officer – J.P. Cement Rewa in Satna Dump (R)); Guiding me all though the way
and helping me achieve the best of my performance. I have great pleasure in exp
ressing my sincere thanks to the management and all the members of marketing dep
artment of Cement Division, REWA who had given their full support to bring the s
ummer project to a completion.
OMRAJ SINGH
5
CONTENTS
Executive Summary Section 1. Section 2. Section 3. Section 4. Section 5. Section
6. Section 7. Introduction Company Profile Review of Literature Research Method
ology Analysis of Data Conclusion Bibliography
6
EXECUTIVE SUMMRY
After getting the opportunity to undergo my 45 days summer training in Jaiprakas
h Associates LTD. I carried out my project concerning “FINDING MARKET POTENTIAL FO
R JAYPEE BRAND IN THE SATNA MARKET’’. The first week I spent in getting more about t
he company profile, about product
knowledge from company marketing department followed of various function, an how
to find the target customer (Dealers ,sub-Dealers& Retailers). The remaining ti
me I spent in studying, analyzing and finding potential for Jaipee brand and oth
er competitive brand in the SATNA segmented market (area wise segmentation). My
product was Cement .My aim was to search the Market Potency of particular brand
and also find out what influence by the consumer to buy a particular brand.
My product’s cement complies with IS: 8112 -1989 for 43 Grade Ordinary Portland Ce
ment and surpasses IS:1489:1991, the laid down BIS standards for fly ash based P
PC cement. Features of my product are:
• • • • • •
High Compressive Strength and rate of strength gain. The superfine particles of
cement provide great finish to the structure. Cement provides unsegregated concr
ete of better integrity. Impermeable concrete for durable construction. Resistan
t under aggressive environment even in costal areas. Resistance to corrosive att
ack on steel reinforcement. 7
• • • •
Resistant to lime leaching. Low heat of hydration – Crackless construction. Reduce
s shrinkage and swelling. Beneficial effect on workability due to spherical shap
e of particles and their high fineness.
• •
Pumpability – provides more cohesive concrete and mortar. Modulus of elasticity is
high especially at later ages. Improved bondage of concrete to steel.
We categories target costumers by Cement Company as Dealer, Sub-Dealer, and Reta
iler etc. Organization: - JAIPRAKESH ASSOCIATES LTD, REWA. Objective: - TO FIND
OUT MARKET POTENTINAL FOR JAIPEE BRAND AND IMAGE MISMATCH BITWEEN CEMENT BRAND A
ND ONSUMER IN SATNA MARKET. Methodology:- Descriptive study, Dealers, sub-Dealer
s& Retailers interview, survey and questionnaire, which includes rural areas, su
b-urban areas, urban areas.
Research Approach: - Observation, Focus group, Survey, Behavioral Data.
8
SAMPLE PLAN: -
Universe Frame Sample Size Sampling Method Contract Method
Residents of SATNA Cement Seller Exclusive Dealer, SubDealer, Consign. Area Samp
ling PI (Personal Interview)
Theoretical aspect: - Most of the sellers are sales the JP-BULAND, PRISM CHAMPIO
N, ACC and BIRLA SAMRAT. Because costumers more emphasis on JAIPEE, PRISM and AC
C Company. Costumer also has faith in these companies. And all sellers well have
known about these big giants.
Analysis, Finding:-We found that customers are more determined on feature of the
product and benefits. We also found that some customer is having brand awarenes
s like ACC, PRISM, JAIPEE and BIRLA. We also found that in which region there is
more promotional activity of particular Company there is more selling of that p
articular Company Brand.
Suggestion:-Dealers is most important for product selling because they have play
main role in the market and their should be provided good facility by the compa
ny like Insurance policy, Health facility with family, Children Education etc to
feature accepts. So that, Dealers becomes motivate and selling will be increase
Company product and Profitability automatically increase.
9
INTRODUCTION
TITLE OF THE PROJECT:“TO FIND OUT MARKET POTENTINAL FOR JAYPEE BRAND IN SATNA MARK
ET” Why have chosen this company & this project:This is like a dream come true wor
king with such a big company in Cement Division. I enjoyed working with brand li
ke Buland Cement .The Company is having 20% market
share in the Indian Cement Industry. JAYPEE is a largest Cement manufacturing co
mpany in India its capturing 5% of India market in cement division.
Right now JAYPEE GROUP doing Business in various Sectors: Civil Engineering, Pri
vate Hydropower, Cement, Hospitality, Integrated Township, Information Technolog
y, Thermal, Transmission. The company realized that it was time to reinvent its
identity. In its new avatar, the company is now known as JAIPRAKESH ASSOCIATE LI
MITED – A name that means many things. It is not merely the product of mass and ac
celeration but also the way the company conducts its business.
The JAIPRAKESH ASSOCIATE LTD is a well diversified infrastructural industrial co
nglomerate in India. Over the decades it has maintained its salience with leader
ship in its chosen line of businesses - Engineering and Construction, Cement, Pr
ivate Hydropower, Hospitality, Real Estate Development, Expressways and Highways
. The group has been discharging its respond sibilates to the satisfaction of al
l its
10
shareholders and fellow Indians, summed by its guiding philosophy of "Growth wit
h a Human Face" Today this Diversification in Different Area Like: Madhya Prades
h (Sidhi, Satna, Guna), Uttar Pradesh (Chunar, Dala) Himanchal Pradesh, Gujrat (
Bhuj, Jamnagar) etc. and also Establishing Cement Plant in Foreign like Bhutan,
Afganistan, Irak (Bagdad) etc. concentrating on Human Growth in India and Forei
gn and also customer satisfaction through high quality, high utility and high te
chnology products.
LOCATION The survey is conducted with the help of questionnaire method and surve
y is conducted in the Satna region. DURATION OF THE PROJECT:The project duration
was of 45 Days from 16/06/2008 to 31/07/2008.
HOW DID I CARRY OUT THE PROJECT? The project started from getting knowledge of t
he concerned product. The research objective is that the overall Dealers, sub-de
alers feedback and personal customer visit which involves feedback of customers.
The Dealers requirement & finding new customer for my product I also took their
suggestions .In the project there are many things to learn in the process and t
o have the market knowledge and finding new segment for my product; Because it i
s good opportunity for me to work with product in SATNA Market.
11
OBJECTIVE
In the current scenario of cut-throat competition every company to service inves
t in some new technology for their expansion & to maintain the quality, reduce t
he cost & to produce the branded product. My objective in this survey is to dete
rmine the Market Potential of the cement in satna region, after determining the
satisfaction level of customer. Aims and objectives of sales analysis are mainly
divided into two terms, viz. 1. Main Objective 2. Supplementary Objective Prima
ry Objective 1. TO FIND OUT MARKET POTENTINAL FOR JAYPEE BRAND IN SATNA MARKET 2
. FIND OUT WHETHER THERE IS AN IMAGE MISMATCH BETWEEN THE CEMENT BRAND AND CUSTO
MER. Secondary Objectives:1. To identify the potential area. 2. To identify the
potential customer. 3. To find out Brand Promotional activity in the Market. 4.
To create the ways to promote JAYPEE as BRAND. 5. To determine the demand of the
Cement. 6. To design marketing Strategy.
12
HISTORY OF JAIPRAKESH ASSOCIATES LTD
With a single minded focus in mind, to achieve pioneering myriads of feat in civ
il engineering Shri. Jaiprakash Gaur, the founding father of Jaiprakash Associat
es Limited after acquiring a Diploma in Civil Engineering in 1950 from the Unive
rsity of Roorkee, had a stint with Govt. of U.P. and with steadfast determinatio
n to contribute in nation building, branched off on his own, to start as a civil
contractor in 1958.
Historical Milestones Year 1957 Year 1979 Year 1983 Year 1980 Year 1986 Year 199
2 Year 1996 Year 2000 Year 2003 Year 2005 Year 2006 Completed first work as cont
ractor in Kota (India). Jaiprakash Associates Private Ltd. ( JAPL) Establishment
of Jaypee Rewa Cement Plant (JRCL) with an initial capacity of 1 million tones.
Hotels Siddharth and Vasant Continental set up. Formation of Jaiprakash Industr
ies Limited ( JIL) by amalgamating JAPL into JRCL. Formation of Jaiprakash Hydro
Power Ltd.(JHPL) and Jaiprakash Power Venture Ltd. (JPVL) Establishment of Jayp
ee Bela Cement Plant (JBCP) with an initial capacity of 1.9 million tones. Forma
tion of Jaypee Cement Ltd. (JCL) by merging JRCL and JBCP. Formation of Jaipraka
sh Associates Ltd. ( JAL) formed by merging JIL with JCL. Shares of JHPL listed
on BSE/NSE. First Hydropower company to be publicly held and listed in the count
ry. Merger of Jaypee Greens with Jaiprakash Associates Ltd. ( JAL)
13
CIVIL ENGINEERING
PRIVATE HYDROPOWER
CEMENT
Captivating both EPC and Non EPC contracts in its stride, building on its year o
f expertise as an acknowledged leader in its field. Augmenting the nation to ach
ieve its goal of “Power for All by 2012” by harnessing on the countries rich water p
otential. Jaypee Buniyad and Jaypee Buland brands, all surpassing applicable BIS
standards.
HOSPITALITY
Indian hospitality at its best, experience the inimitable charm with the Groups
finest boutique hotels in India. A world class ambience offering tranquility and
oneness with nature. An ideal golf centric home with top class amenities. The I
T arm of the group specialising in educational content development, custom inter
active eLearning, cell animation and flash games. Setting up of Thermal Power pl
ant in state of M.P. will help even out the demand-supply mismatch. Evacuation o
f power will be facilitated by setting up of transmission lines for the 1000 MW
Karcham Wangtoo Project.
INTEGRATED TOWNSHIP
INFORMATION TECHNOLOGY
THERMAL
TRANSMISSION
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COMPANY PROFILE
Transforming challenges into opportunities has been the hallmark of the Jaypee G
roup, ever since its inception four decades ago. The group is a diversified infr
astructure conglomerate and has a formidable presence in Engineering & Construct
ion along with interests in the power, cement and hospitality. The infrastructur
e conglomerate has also expanded into real estate & expressways. ENGINEERING & C
ONSTRUCTION The Engineering and Construction wing of the group is an acknowledge
d leader in the construction of multi-purpose river valley and hydropower projec
ts. It has had the unique distinction of executing simultaneously 13 hydropower
projects spread over 6 states and the neighboring country Bhutan for generating
10,290 MW of power. The key non-EPC projects completed/under execution across In
dia is • • •
1450 MW Sardar Sarover Project, the largest water resource project in India, 100
0 MW Tehri Dam, Asia s highest rockfill dam., 1000 MW Indira Sagar Power House,
second largest surface power house in the country.
•
1500 MW Naptha Jhakri Power House, the largest underground surface power house i
n the country.
The in house Design and Consultancy company, Jaypee Ventures Pvt. Ltd. (JVPL), g
ives JAL a competitive edge over its rivals. The design and engineering arm has
been
15
awarded “CT1” grade by ICRA with CIDC (The Construction Industry Development Council
). This is the highest rating assigned to consultants in the field of engineerin
g. CEMENT Jaypee group is the 4th largest cement producer in the country. It pro
duces Ordinary Portland Cement and Pozzolana Portland Cement under the brand nam
es “Buland” and “Buniyad”. Its Cement Division currently operates modern, computerized p
rocess control cement plants with an aggregate capacity of 7.0 MTPA. The company
is in the midst of capacity expansion of its cement business in Northern, Centr
al and Western parts of the country and is slated to be a 25 MTPA cement produce
r by the year 2010 and 30.5 MTPA by 2011 with Captive Thermal Power Plants total
ing 250 MW. Post expansion the Group will have 8 integrated cement plants suppor
ted by 250 MW of Captive Thermal Power, 8 split location plants, 11 railway sidi
ngs and one jetty giving the Group a pan India presence in cement sector. POWER
Jaypee Group, an integrated power player in the country after having established
a strong presence in the Hydro-Power Sector has initiated its entry into Therma
l Power Generation, Power Transmission and also forayed into Wind Power. The gro
up with its operational projects of 300 MW Baspa-II (Himachal Pradesh) and 400 M
W Vishnuprayag (Uttarakhand) is India’s largest Private sector Hydro-power produce
r. Besides this, 1000 MW Karcham Wangtoo project (Himachal Pradesh) is under adv
anced stage of implementation. In addition to these, with 2525 MW projects (2025
MW Lower Siang & 500 MW Hirong ) coming up in Arunachal Pradesh and 720 MW (270
MW Umngot and 450 MW Kynshi Stage –II) in Meghalaya , the Group will have 16
total hydro-power generation capacity of over 5600 MW. The Group is also in the
process of implementing 2 x 660 MW pit head based Nigrie Thermal Power Plant in
District Sidhi of M.P. and is setting up through M/s Suzlon, 50 MW of Wind Power
in two phases of 25 MW each in Maharashtra. The Group is setting up Transmissio
n System associated with 1000 MW Karcham Wangtoo Hydro Electric Project. The Tra
nsmission Project will consist of a 230 km long transmission line between Wangto
o in Himachal Pradesh and Abdullapur in Haryana. HOSPITALITY The group owns and
operates four five star hotels, two in the national capital, New Delhi and one e
ach in Agra and Mussorrie and also a five star Golf resort at Greater Noida, wit
h a total capacity of 675 rooms. REAL ESTATE AND EXPRESSWAYS The real estate ind
ustry in India has been witnessing strong growth over the last 5 years mainly dr
iven by positive growth in the economy with major areas of development including
retail, hospitality, entertainment industries (e.g. hotels, resorts, multicompl
exes), economic and social services (e.g. hospitals, schools) and information te
chnology-enabled services (e.g. call centers). The Group is a pioneer in the dev
elopment of India s first golf centric Real Estate. Jaypee Greens - a saga, a st
ory - a world class integrated community with a sanctuary of homes with limitles
s hours of enchantment. Residences sculpted around an international championship
18 hole Greg Norman Golf Course with an integrated sports complex, a spa resort
, more than 16 lakes and water bodies, 60 acre nature reserve and other natural
greens. A masterful creation spread over 7 million sq.ft. in over 450 acres of l
and at Greater Noida, it has become the most exclusive address for high end 17
segment of homeowners. In addition to the construction and operation of 165 km,
Noida to Agra expressway, a Ribbon Development of 2500 Hectares of land at five
or more locations along the expressway for commercial, industrial, institutional
and residential and amusement purposes, will also be undertaken as an integral
part of the project. The company plans to develop such installations to internat
ional standards with state of the art technology. SOCIAL COMMITMENTS The group h
as always believed in growth with a human face and to fulfill its obligations it
has set up Jaiprakash Sewa Sansthan (JSS), a ‘not-for- profit trust’ which primaril
y serves the objectives of socio – economic development, reducing the pain and dis
tress in society and providing education at all levels of the learning curve wit
h sixteen schools, two ITI’s and three universities. For over 3 decades now Jaypee
Group has supported the socio-economic development of the local environment in
which they operate and ensure that the economically and educationally challenged
strata of the work surroundings are also benefited from the group’s growth by pro
viding education, medical and other facilities for local development. Apart from
this sustaining the ecological balance is of paramount importance. Our ecologic
al management approach has led to efficient and optimum utilization of available
resources, minimization of waste. Our group has also taken green initiatives, a
fforestation drives, resources conservation, water conservation, air quality con
trol & noise pollution control and created a “green oasis’’ amidst the limestone belt
at our cement complex in Rewa.
18
Because we know, the environment is the prime essence of healthy life and health
y living as what we do today will be reaped by the next generation. Last but not
the least, “It is our dream of a brighter India that gives us the courage to brav
e the odds and emerge successful. It’s no small dream. But then, it’s not too big ei
ther”.
19
BOARD OF DIRECTORS The Board of Directors of the company has envisioned the orga
nization to new heights. The company is well managed under the foray of these in
dividuals:
Executive Chairman Executive Vice Chairman Executive Vice Chairman
Vice Chairman
Vice Chairman
Joint Managing Director
Time Director
Time Director
Time Director
Departmental (GM)
Departmental (GM)
Departmental (GM)
1) Applicability: - This Code of Conduct is applicable and binding on the Direct
ors and Senior Management Personnel of the levels of Presidents, Vice Presidents
, who are Members of the Senior Management Team of the Company.
2) Code of Conduct – The Board Members and Senior Management shall– (a) Always act i
n the best interest of the Company. (b) Adopt highest standards of personal ethi
cs and integrity in their dealings with the Company.
20
(c) Make disclosures, to the Board of Directors, relating to all material financ
ial and commercial transactions in which they have personal interest, and may ha
ve a potential conflict with the interests of the Company. (d) Ensure security o
f all confidential information made available to them in the course of discharge
of their duties or otherwise. (e) Follow all prescribed safety and environmenta
l norms. (f) Not engage with any member of the Press or Media in the matters con
nected with the Company or its business unless specifically permitted by the Boa
rd of Directors of the Company or the Chairman & Managing Director of the Compan
y.
PERFORMANCE AND ECONOMIC SITUATION OF THE COUNTRY The performance of the Company
during the year under review cannot be considered satisfactory. 1. Present prod
uction Capacity -7.0 Million Tones/Annum. 2. Progressing Towards 22 Million Tone
s / Annum. 3. Single largest Cement Production complex at one location in India.
4. Three modern Cement Plants. 5. State of ART equipments Include: Computer aid
ed deposit evaluation (CADE), Quarry scheduling and Optimization Package (QSO),
as will as computerized online Bulk Material Analyzer (GAMMA MATRICS) etc. Stack
er/ Reclaimed for Lime stone & Coal, Dynamic & high Efficiency Separators for RA
W and FINISH Grinding.
21
IMPORTANCE TO ECONOMY:
The cement industry accounts for approximately 1.4%of GDP and employs over 0.15
million people .it is significant contributor to the revenue collected by both t
he central and state government through excise and sales taxes .cement has consi
stently figured among the top a 5-7commodities .It is heavily taxed commodity an
d the duties amount to round 30% of the selling price of cement.
India is the second largest producer of the cement in the world .In 2007-08 Indi
a (160mt) is the second largest producer –behind china (1000mt);but ahead of the U
S (99mt)and Japan (66mt).India’s cement industry –both installed capacity and actual
production has grown significantly over the past three accedes, with production
increasing at an average rate of 8.1% per year between 1981 and 2006-07.also it
is worth noticing that the demand for cement is still outstrips supply by at le
ast 5 million tones (1- June-2008)
22
II.
PRODUCTS PROFILE
Jaypee produces a wide variety of cements, which are specifically designed to ca
ter to the customer’s requirements for different types of cements in each of its m
arkets. All the brands, which the Company produces, are so evolved in their char
acteristics and properties that they surpass BIS Standards. For each brand, the
relevant BIS standards are mentioned in enclosed table along with a comparison w
ith the actual parameters obtained during last 6 months. All brands are marketed
in attractive HDPE bags, containing 50 Kgs of quality cement from Jaypee. Bags
are identified with a conspicuous Jaypee Logo, which also over the years has com
e to be regarded as a “Hallmark” of quality. Jaypee markets both PPC & OPC grades of
cement. A brief introduction of each brand is enumerated as below:-
PORTLAND POZZOLANA CEMENT
Jaypee Cements produces two popular special blends of Portland Pozzolana cement
known as ‘Buland’ & ‘Buniyad’
23
BUNIYAD (Blended Cement)
Buniyad is being used for a number of applications like housing & commercial com
plexes, roads, wells, canals etc. which establishes that Buniyad cement has prov
en to be favorite choice of the discerning customer. It is particularly well sit
uated to the tropical climatic conditions of India. Buland cement helps to produ
ce better concrete & compressive strength keeps on growing with time.
Buland promotes workability in fresh concrete even with less water and hence yie
lds high strength concrete of low permeability. Less bleeding better pumpability
and superior finish are thus attained by use of Buland. Hardened concrete made
with Buland benefits from continually improving compressive strength and related
properties like creep etc. Furthermore the concrete is very durable and effecti
vely resists aggressive attack of sulphate and chloride ions. It is also resista
nt to Alkali aggregate reaction. The concrete is not subjected to attack by acid
ic GHGs as it contains low quantity of unutilized Ca(OH)2
24
ORDINARY PORTLAND CEMENT
1. Jaypee OPC-43 Grade cement OPC-43 Grade is produced from enriched limestone m
ost suited to make high quality clinker, which on grinding gives a cement with c
haracteristics better than those specified in IS: 8112 1989. Table below may be
referred for the same. Jaypee OPC-43, has emerged as the top choice of Construct
ion & Civil Engineering Companies engaged in construction of mega projects – such
as National
Highways, Bridges, Transmission lines or power plants. Cement tested
at temp.27 2°C 2. Jaypee OPC-53S Grade cement Conforming to IS: 12269-1987 One of
the very few cement manufacturers having the capability to manufacture this spec
ial grade of cement which due to its enhanced quality and performance parameters
has been approved by the RDSO and is preferred by Indian Railways for manufactu
re of “SLEEPERS”. Jaypee OPC-53 S Grade is also used in heavily loaded or prestresse
d structures, which are subjected to high dynamic loads due to rapidly moving vo
lumes, be it a train passing on the railway sleepers or a great volume of water

moving at high speed to generate electricity in a Dam. Cement tested at temp.27 2°C
25
What is PORTLAND CEMENT?
1. It is obtained by mixing in predetermined proportion such as calcareous (Lime
stone) and Argillaceous (Silica) material. 2. Burning them at high temperature (
1400-1500oC ) to Produce clinker. 3. This is then grinding with Gypsum (4-5%) to
produce a fine powder called ORDINARY PORTLAND CEMENT (OPC). 4. Cement is a che
mical, which when mixed with water allowed to set and hander. 5. Buland Cement g
ives strength more then 53 MPa in 28 days. 6. Buland cement gives strong shield
against forces of nature like water & salts. 7. Buland Cement is superfine, whic
h gives cohesive mass & mason experiences extra ease of working & better finishi
ng. This makes buland cement ideal cement for all applications. IT’S MY PRODUCT WH
ICH IS GOT DURING SUMMER PROJCT
“BULAND CEMENT”
26
Manufacturing Process:
MAIN COMPOUNDS OF CEMENT A. TRICALCIUM SILICATE (C3S) i. Early strength ii. High
liberation of heat. B. DICALCIUM SILICATE (C2S) i. Later strength ii. Low liber
ation of heat. C. TRICALCIUM ALUMINATE (C3A) i. Affects setting Behavior- flash
set ii. High liberation of heat D. TETRA CALCIUM ALUMINO FERRITE (C4AF) i. NO CO
NTRIBUTION TOWARDS STRENGTH 27
OXIDES COMPOUNDS: LIME SILICA ALUMINA IRON OXIDE MAGNESIA SULPHATE ALKALIES CaO
SiO2 Al2O3 Fe2O3 MgO SO3 (Na2O + K2O)
IN OPC:
CEMENT + WATER
CEMENT + WATER
GLE (78-80%)
Ca(OH)2 (20-22)
IN BLENDED CEMENT: CEMENT + WATER
Hydration
STRENGTH
GEL (78-80%)
Ca(OH)2 (20-22)
After 15 Days
SILICATE REACTION STARTS
After 1 Year
HIGHER STRENTGH
GEL (97-98%)
Ca(OH)2 (2-3%)
28
Effect of Buland on concrete properties: Durability: Jaypee “Buland” when used in co
rrect proportion followed by proper curing of concrete, has a very positive effe
ct on durability of concrete. The use of buland cement results in reduced permea
bility and reduced expansive stresses, therefore reduced tendency of cracking, t
hus freedom from cracking is related to concrete durability.
REVIEW OF LITERATURE
Industry analysts have identified major trends that can lead to strong sales opp
ortunities for operators. Ericsson has addressed these developments and strength
ened its enterprise offering with focus on voice and data solutions. The market
trends include:
•
(Information planning) IP technology is increasing in private branch exchanges (
PBXs, and changing infrastructure will play a stronger role within enterprises.
•
Since the enterprise market is still based on Quality services, it remains a maj
or revenue stream for operators.
•
Technology Outsourcing and hosting are becoming viable options for enterprises.
Company Mines and outsource Raw material of other mines are with their own equip
ment want to buy as a service, larger enterprises with CPE (Customer Premises Eq
uipment) want to use their already existing investment. 29
All the operations of cement is computerized through an ERP software containing
modules for Inventory, Purchase, Finance, Sales & Distribution, Costing, Excise
& Taxation, HR & Payroll and MIS. These modules are fully integrated and any ent
ry made in one module is readily available in another module The reach of this s
oftware widely spread and touching all manufacturing, distribution, marketing an
d selling point located in the states of MP, UP, Bihar, Jharkhand, West Bengal,
Delhi, Uttaranchal, Chhatisgarh, Haryana, Punjab and HP. FUNCTIONS OF LITERATURE
REVIEWS The most popular patterning of chapters in theses and dissertations goe
s something like this: 1: Introduction 2: Review of the Literature 3: Methodolog
y 4: Results/Findings 5: Analysis and Interpretation of the Findings 6: Summary,
Conclusions, Applications, and Recommendations for Further Study Such a pattern
implies that the entire collection of information from the professional literat
ure belongs in. However, whether it’s wise to locate all references to the literat
ure within a separate chapter is a matter of debate. Two questions worth answeri
ng are: (1) What function is material from the literature expected to perform in
your project? (2) Where in the final version of your thesis or dissertation can
such material most reasonably be located? 30
A typical answer to the first question is that faculty advisors want your projec
t not only to display your ability to answer the particular question on which yo
ur research will focus, but also to demonstrate how skillfully you A recent join
t study released by the National Association of Home Builders (NAHB) and McGraw-
Hill Construction has discovered that some 85% of homeowners who currently own g
reen homes are happier with their new homes than with their previous houses-and
those green Philadelphia:B.Franklin’sPress: Journal article: Marx K. (1998). "Soci
olo in the Third Reich". New European Social Thought, 14 ( 3), 123-142. The seco
nd, from the Chicago Manual of Style ( 1993), is often used for studies in the h
umanities. It sometimes is also found in educational and certain social-science
publications.Book: Raleigh Walter. A Complete History of the World. London: The
Tower Press ( 62nd ed.), 1999. Joumal article: Johnson Ben. "W. Shakespeare and
the Kate who kissed". Elizabethan Archives, 8 ( 1604): 67-82. 1. Suggest ideas f
or research problems. Well before the time you actually start work on my project
, can be on the lookout for potential research topics. While reading a textbook,
listening to a lecture, or browsing through a journal, my intuitive reaction to
items may signal potential topics. Such reactions can be recognized in my spont
aneous response to what encounter: "That may not be true in all cases" or "Surel
y that’s an oversimplification of a complex situation" or "Now that’s an idea worth
following detail" or "I can’t draw such a broad conclusion from such a limited sam
pling of people" or "There must be a better way to test that theory." On these o
ccasions, may find it worth the bother to jot down my reaction and to suggest, 3
1
even in a vague way, the kind of study that could derive from my response. Adopt
ing this habit enables to compile a list of research possibilities from which ca
n select my thesis or dissertation problem. 2. Identify strengths and weaknesses
of others’ theories and empirical studies. Authors of books, articles, and book r
eviews in my discipline frequently offer assessments of work in that field. Thos
e analyses can prove useful for my own work by alerting to weaknesses to avoid a
nd suggesting good ideas to incorporate in my own study. By pausing in my readin
g to note these features and to identify the publication in which they appear (a
uthor, year, title, volume, number, publisher, page number), gradually accumulat
e references that may prove helpful for my project.
Identify theories that can be applied or tested. The word theory, as we use it t
hroughout this book, is a proposal about (a) what variables are important for un
derstanding some phenomenon and (b) how those variables interact to make the phe
nomenon turn out as it does. Thus, a political theory may be designed to explain
why people vote the way they do in elections. A sociological theory may show ho
w and why people within a family may rise or fall on a social-status scale from
one generation to the next. An economic theory may explain stock market cycles o
f advance and decline. An anthropological theory may offer reasons for the appea
rance of particular religious practices within representative cultures. A psycho
logical theory may identify factors affecting compulsive behavior. An educationa
l theory may propose how teachers’ personality characteristics interact with pupil
s’ characteristics to affect pupils’ academic performance. Thus, in the professional
literature, may find theories which thesis or dissertation will test empiricall
y,
32
extend, revise, or replace. During your reading, as ideas about theories come to
mind, may find it worthwhile to record my thoughts. Suggest methodological appr
oaches. The word methodology is used here to mean the steps I will follow in ans
wering your research question, including the kinds of information collect, how c
ollect it, and how you classify and interpret the results. The professional lite
rature is a valuable source of methodological possibilities, including the advan
tages and limitations of different approaches. Such information not only can gui
de your choice of a research design but also can aid you in devising a defense o
f that choice. Therefore, as you browse through the literature, you can profitab
ly take notes about (a) the components of a given method, (b) the kinds of resea
rch problems for which that method has been used, and (c) the method’s strengths a
nd weaknesses. Feedback from previous clients. Explain data-gathering techniques
and instruments. Each research design includes ways of collecting information,
such as, analyzing the contents of documents, conducting an opinion survey, obse
rving people’s behavior, administering tests, or carrying out an experiment. Journ
al articles or single chapters of an edited book, because they are restricted in
length, may mention the data collecting methods and instruments but not describ
e them in detail. I will find this practice satisfactory if the instrument that
a writer mentions (such as a test or questionnaire) is a standardized, published
document whose specific nature you can discover by obtaining a copy and reading
its instruction manual. But authors’ tests, questionnaires, or interview protocol
s are often ones they created on their own and may not be reproduced in the acco
unt of their research. In these cases, if 33
it is important that you learn the specific nature of a data-gathering technique
, you may need to hunt for the study’s original, detailed description (perhaps in
a book or dissertation) or else write directly to the author to request a copy o
f the account.
Provide typologies and taxonomies for classifying data. A quantity of collected
information - such as historical accounts, survey responses, and test scores - i
s typically an incomprehensible mess until it’s been classified and summarized. Th
e professional literature contains alternative ways this can be done. Taking not
es about different approaches, along with each one’s advantages and limitations, p
repares for writing the portion of my thesis or dissertation in which (a) Discus
s alternative classification schemes (b) Tell which scheme you adopted, and (c)
Defend the suitability of that scheme by comparing its features with the strengt
hs and weaknesses of other options.
Suggest statistical and graphic treatments. Numbers, tables, diagrams, and pictu
res are among the devices useful for classifying and summarizing data. Therefore
, as my peruse the literature, may benefit from contemplating the kinds of data
intend to collect and from taking notes about authors’ statistical techniques, kin
ds of tables, and graphic displays that might wish to include in my own study.
Illustrate ways of interpreting research results. The word interpreting in the p
resent context refers to explaining to readers what your classified information
means. This is the "so what?" phase of research. The professional literature can
help prepare you for the interpretation task by illustrating the diverse conclu
sions authors have drawn from 34
their data. It’s useful for me to note which modes of interpretation in the litera
ture find most convincing, and why. Conversely, I can also determine which inter
pretations consider weak, and why. This exercise can aid in establishing criteri
a to guide the conclusions drawn from my own data.
Suggest outlets for publishing the completed product. I will reach a broader aud
ience with my project if the results can be disseminated in some form other than
that of an unpublished thesis or dissertation. That form may be an abstract, a
succinct journal article, a microfiche or Microfilm version of the entire work,
a chapter in someone else’s book, or an entire book itself. During your review of
the literature, you may locate potential outlets for the type of research my pro
ject involves. Recording the addresses of those outlets and noting the form that
each type assumes can prepare you for contacting sources of publication once yo
ur project is finished.
In summary, the professional literature has many potential functions for promoti
ng the quality and speed of my work. Recognizing these functions at the outset o
f your project, then taking proper notes during the search, helps ensure that I
invest my time economically. 1. In the following list, place an X on the line in
front of each function that your search of the literature is intended to perfor
m. 2. For each of the functions that you checked under product, make a list of k
ey terms I plan to use to guide my search of the literature.
35
3. Specify the bibliographic form you will adopt for listing references at the e
nd of your thesis or dissertation. For each type of resource that you will use i
n the literature, prepare a sample reference to guide note-taking during the lit
erature search. Specifically, prepare a sample for (a) A book by a single author
, (b) A book by multiple authors, (c) An edited book, (d) A journal article by a
single author, (e) A journal article by multiple authors, (f) A periodical arti
cle with no specified author, (g) An encyclopedia entry, (h) A newspaper article
, (i) An unpublished conference paper, (j) An unpublished thesis or dissertation
, (k) A personal communication (letter, phone call, e-mail), (l) A report on the
Internet, and any other type of resource you plan to use. Specify the form in w
hich you will cite references within the body of your thesis or dissertation. Cr
eate a sample of this form for each type of literature resource that you intend
to consult. 36
Do plan to use a code system for identifying the functions that material from th
e literature is expected to perform? If so, describe the form that the codes wil
l assume, and specify the meaning of each item in your code system. What to Reco
rd and How to Record It
If I have used function questions to guide your search, then the problem of what
to record from the literature is obviously solved. Simply write answers to your
questions. It is also the case that, as survey the literature, contents of the
article or chapter are reading may suggest further search questions that had not
occurred to me before. Thus, not only record the information I have found but a
lso add to my search strategy the question generated by that information.
The matter of how to record what I find can involve considering both what form t
o use and how to code what record.
Search Strategies An approach some students use is the generally-browse-and-peru
se strategy. They hunt for books and journals in the broad area of their topic,
Then read the sources in detail, hoping to find material that might apply to the
ir project. In my experience such a method is very inefficient. A specify-and-lo
ok-up strategy is far more productive because it saves lots of time, eliminates
wading through pages that will be of no use, and guides to where relevant materi
al should be located in my project. When employing a specify-and-look-up approac
h, first decide which functions intend literature survey to serve. Those functio
ns can be cast as questions you plan to answer, such as:
37
What studies have already been conducted about my topic, and what conclusions di
d the authors draw? What key terms did the author use that can relate to my stud
y, and how were those terms defined? What are methodological strengths and limit
ations of previous studies relating to my topic? On what theories have previous
studies been founded? Or, which theories have been applied in previous studies?
Additional questions of this sort can focus on the other functions we described
earlier in this chapter. Armed with your guide questions, you skim through book
chapters, journal articles, or newspaper accounts to find the answers you seek.
As a result, rarely, if ever, read a book straight through. Instead, you hunt up
answers to my questions. In some instances this will require a detailed perusal
of one or more chapters - sometimes an entire book or monograph - as when wish
to thoroughly understand the theory on which the study was grounded. In other ca
ses, my task consists of hunting only for a key word or phrase in the book’s index
(as in learning how an author defined a term that will be important in my proje
ct); then read only the pages whose numbers appear for that word in the index. S
ometimes my search will be guided by a single question. In other cases, I will f
ind it economical to look up answers to several questions at the same time in or
der to make the most efficient use of a book, dissertation, or journal that woul
d be difficult or inconvenient to obtain on a future occasion.
38
RESEARCH METHODOLOGY
Meaning of Research
The term ‘research’ is composed of two words ‘RE’ and ‘Search’ which means to search again.
Research is conducted to search for new facts or to modify the existing facts. T
he obvious function of research is to add new knowledge to the existing store as
well as to remove the misconceptions and ignorance of mankind. Thus, research i
s a process and means to acquire knowledge about any natural or human phenomena.
It is the pursuit of the truth with the help of study, observation, comparison
and experiment.
Definition of Research
“Research is the process of systematically obtaining accurate answers to significa
nt and pertinent questions by the use of the scientific method of gathering and
implementing information.” By Clover and Balsely
“Research is a method of studying, analyzing and conceptualizing social life in or
der to extend, modify, correct and verify knowledge whether that knowledge aids
in construction of theory or in practice of an art” By P.V.Young
39
Type of Research There are three type of research on the basis of purpose:-
1. Descriptive Research:-This kind of research merely describes and depicts the
current state of affairs of different variables. The research has no control ove
r these variables. He only reports what has happened and what is happening. E.g
:-Census in India
2.Exploratory Research :- This research attempts to gain better understanding of
different dimensions of the problem. It studies the subject about which either
no information or a little information is available. In this kind of research th
e assumption is that the researcher has little or no knowledge about the problem
or situation under the study. Exploratory studies are appropriate for some pers
istent phenomena like sickness of an industry, deficiencies in education system,
corruption prevailing in government departments, rural poverty and so on.
3.Explanatory research :- This kind of research explains the causes of social an
d economic phenomena. Describing or exploring the nature of a phenomena is one t
hing but explaining the cause for the same is its explanatory aspect. E.g :- wha
t are the cause for decline in productivity and profitability of a business, why
and What are the causes of industrial backwardness of a state.
40
Meaning of Research Design
Research design is a working plan prepared by the researcher before the actual s
tart of research work. It is the conceptual structure within which research acti
vity is conducted. It is a strategic plan of research. Research design includes
an outline of what the researcher will do from writing the hypothesis and its op
eration to collection, analysis and interpretation of data. E.g :- A house build
er prepares a blueprint of the entire building before commencing the actual cons
truction.
Type of Research Design
1. Exploratory design: - The main objective of exploratory studies is to achieve
new insights into phenomena. The major emphasis in these studies is on the disc
overy of new insights and ideas. They are mostly carried out when the researcher
has either no knowledge or a limited knowledge about the phenomena under study.
E.g :- The impact of television on behavior of youth, Impact of globalization o
n Indian culture and social life.
2. Descriptive design: - The descriptive research design enables the researcher
to describe a present picture of a phenomenon under investigation. The methodolo
gy involved in such designs is mostly quantitative in nature producing descripti
ve data.
41
3. Diagnostic design: - A diagnostic study is directed towards the solution of a
specific problem by the discovery of relevant variables or causes that are asso
ciated with the problem in varying degrees. It consists of a. The emergence of a
problem b. A diagnosis of its causes c. Formulation of all the possible of reme
dial measures d. Recommendations for a possible solution. E.g:- This study may a
t discovering or analyzing the specific problems of farmers, college teacher, or
working women or pensioners. It’s aim to identify the relevant variables associat
ed with the problem.
4. Experimental design: - It is a design in which some of the variables being st
udied are manipulated. It is a design which seeks to control conditions within w
hich persons are observed. Here control means holding one factor constant while
others are free to vary in the experiment. One variable is manipulated are its e
ffect upon another variable is measured, while other variables which may confoun
d such a relationship are eliminated or controlled. The purpose of experimental
studies is to test a hypothesis of casual relationship between variables.
Meaning of sample A part of the population which is studied for making judgement
about the entire population is called a sample. Different Methods of drawing a
sample out of a given population have been developed by the statisticians. These
methods with the help of which a sample is drawn out of a given population are
called as a techniques of sampling. 42
Type of Sampling
A. Probability Sampling
1. Simple random sampling 2. systematic random sampling 3. stratified random sam
pling 4. cluster sampling
B. Non-probability sampling.
1. Convenience sampling. 2. Judgment sampling. 3. Quota sampling. 4. Snowball sa
mpling
Meaning of Data Collection Method
The collection of data means a purposive gathering of information relevant to th
e subject-matter of investigation from the unit of population under investigatio
n.
43
Collection of data makes the most important step of any research enquiry or stat
istical enquiry. If data collection is not correct, reliable, relevant and appro
priate, one cannot obtain valid and useful result from the enquiry.
Type of Data
#Primary Data
# Secondary Data
Primary Data: - If the investigator collects the data originally for the investi
gation, the data is called primary data.
Secondary Data: - If this investigator does not collect the data originally but
uses data collected by other investigator or agency and available in published o
r unpublished form, the data is called secondary data.
Method of collecting Primary Data 1. Observation Method. 2. Interview Method. 3.
Mailed questionnaire Method. 4. Questionnaire (or schedule) sent through enumer
ators. 5. Information from correspondents.
44
Method of Collecting Secondary Data Published Sources a. Govt.Publications b. Se
mi-Govt.Publications c. Publications of Universities and Research Institutions d
. Publications of commercial and Financial Institutions e. Reports of Committees
and Commissions f. Newspapers and Periodicals g. Internet Unpublished Sources 
All statistical material is not always published. Such records are maintained by
various government, post offices and research institutions. Such sources can be
used where necessary.
45
RESEARCH DESIGN
Because the objective of a research is to find new hypothesis, flexibility and i
ngenuity characterize the investigation. However, three lines of attack may aid
in finding hypothesis of value: 1. Study of secondary sources of information. 2.
Survey of individuals who are apt to have ideas on the general subject. 3. Anal
ysis of selected cases.
METHODOLOGY: - In order to come to a conclusion regarding the requirement level
of the customer, area sampling was done and I have prepared a questionnaire cons
isting of 12-question, both structured as well as unstructured. Some of the ques
tions are close ended where as others are open-ended.
After critically analyzing the responses, I have used excel sheet to come to a c
onclusion regarding his preference and behavior of particular respondent and aft
er continuing this procedure for 100 correspondents from different walks of life
, I used pie charts to come to the final conclusion as to determine the positive
and negative attitudes of customer towards the JAIPRAKASH ASSOCIATE LTD. 46
SUCCESS KEY PROMISE We remain committed, as a Group to strategic business Develo
pment in infrastructure, as the key to nation building in the 21st century. We a
im to achieve perfection in everything we undertake and we have a commitment to
excel. It is the determination to transform every challenge into opportunity; to
seize every opportunity to ensure growth and to grow with a Human face that dri
ves us. Jaiprakash Gaur -Chairman
VISION STATEMENT “To be dynamic and vibrant responsive to the changing economic sc
enario: and flexible enough to absorb Environmental and physical fluctuations. H
arness and inherent strength of available human resource and material have a cap
acity to learn from success and, more than any thing else, ensure Growth with hu
man face. “ MISSION STATEMENT “Our solitary Mission is to achieve Excellence in ever
y sector that we operate in - be it Engineering & Construction, Cement, Real Est
ate or Consultancy. To augment our core competencies and adopt the most comprehe
nsive modern technology to overtake the obstacles in our path of achievement. To
obtain sustainable development and simultaneously enhancing the shareholders va
lue and fulfilling our obligations towards building a better India".
47
QUALITY POLICY
48
OTHER POLICY STATEMENT
49
PRODUCT LIFE CYCLE:-
The JP BULAND is in the introduction stage for SATNA MARKET. This cement is prev
ious version of Tiger Cement. The Cement is introduced in the years 2004. The Ce
ment is introduced after Tiger Brand then it is immediately capturing market. Th
is time JP BULAND is Growth Stage in the market, high expanse on the advertising
and sales is less so as Profit Company is selective in its distribution. Brand
Life Cycle:
Growth
Maturity
Decline
Introduction
2004
2005
2008
-----
Introduction: A period of slow sales growth as the product is introduced in the
market. Profits are nonexistent because of the heavy expenses of product introdu
ction. Growth: A period of rapid market acceptance and substantial profit improv
ement. Maturity: A slowdown in sales growth because the product has achieved acc
eptance by most potential buyers. Profits stabilize or decline because of increa
sed competition. Decline: Sales show a downward drift and profits erode.
50
Consumer buying behavior: The aim of marketing is to meet and satisfy target cus
tomers needs and wants. The field of consumer behavior studies how Individuals g
roups and organization select, Buy, use and dispose of goods, services Ideas, or
experience to satisfy their needs and desire. Understanding consumer behavior a
re never easy. Customer may state their needs and wants but act otherwise they m
ay respond to influence that change their mind at last minute. Philip Kotler in
his book Marketing Management talks about an old Spanish saying that “To be a bull
fighter, fist learn to be a bull” There are many factors which affect the consume
r buying decision are1. CULTURAL FACTOR: - Culture is the most factors of a pers
on’s wants and behavior. In the culture include religions, geographical region, Na
tionality. 2. SOCIAL FACTOR: - Man is a social animal and generally each one of
us Make our buying decision upon consultation with our peers and family members.
The social factors include reference groups, family members and various informa
tion sources. 3. PSYCHOLOGICAL FACTORS:- Those factors that generate out of the
persons perceptions. Motivation, learning beliefs and attitudes. Perception mean
s the process by which an individual selects. Organizes and interprets informati
on inputs to create a meaningful picture of the world. 4. PERSIONAL FACTOR:- In
the personal factor includes buyers age, occupation, life style, economic circum
stances; stage in the life cycle. I noticed that the buyer of the Cement is also
affected by almost all these factors. The factors ranged from price, quality, b
rand Image, company image and host of perceptions that he had while making his p
urchase decision of Cement. The model of buying behaviors as proposed by Kotler,
is shown. The model also shows the five stage model of buying process is also s
hown in the following diagram: 51
MODEL OF BUYER BEHAVIUR:Marketing Other stimuli
Product Price Place Promotion
Economic Technological Political Cultural
Buyer’s characteristics Cultural Social Personal Psychological
Buyer’s Decision Process Problem Recognition Information Search Evaluation of Alte
rnatives Purchase Decision & Post Purchase Behaviors
Buyer’s Decisions Product choice Brand choice Dealer choice Purchase timing Purcha
se Amount
52
CUSTOMER RELATIONSHIP MANAGEMENT:Company need to improve the customer relationsh
ip, focusing more to the customer satisfaction and providing the best service th
e can be financial solution building the stronger relation with the customer and
Dealers, sub-dealers etc. maintaining the data base and using it with CRM. Time
ly cross check the customer satisfaction level and having the warm relation with
the customer. Try to have the customer delight in the customer satisfaction. Co
mparative Analysis:There are 5-majer Brand their in the Satna market; Prism & AC
C Brands is a majer competitor of JP Buland. All the Brand having a different-2
Quality and Brand Image in the market Quality base Comparative: JP-Buland having
a better Quality it is different from other Brand cement, it is certified by II
T, Roorkee and IIT, Delhi of OPC cement having good compressive strength and com
parable to OPC-55 Grade (55-MPa). The OPC cement is having C3S (Tricalcum Silica
te) which is good Compressive Strength. Brand Image:We are Analysis that in the
market JP having a good Brand image in Satna Market: Zone Satna City Nagud & Sin
ghpur Davendra nager & Panna Rampur baghaland & Madavgarh Kotar & Birshinpur Mai
har & Ucchra Sales % 30% 90% 25% 50% 40% 98%
53
This selling is possible only for Brand Image Maihar and Nagud Area having good
brand image of the Buland Cement and also promotional activity and Dealer Satisf
action activity is very high.
SWOT ANALYSIS
SWOT Analysis is an effective way of identifying your strengths and weaknesses a
nd of examining the opportunities and threats. What makes it particularly powerf
ul is that with a little thought, it can help my uncover opportunities that are
well placed to take advantage of. And by understanding my weaknesses, I can mana
ge and eliminate threats hat would otherwise catch unawares. More than this, buy
looking at myself and competitors using the SWOT framework, I can start to craf
t a strategy that helps compete successfully in market.
STRENGTHS OF JAIPRAKESH ASSOCIATE LTD:
1. Old entrant: As Jaypee Company; is oldest entrant in field of Cement Division
, it carrying a long lasting brand image in India, JAIPRAKESH ASSOCIATES LTD is
a generic name for Cement Sector. Today the single largest selling Brand in the
North Indian Market.
2. Branded products departments: JAIPRAKESH ASSOCIATES LTD having branded produc
t department for brand promotional activities. It plays a crucial role in making
54
awareness among the general public. They are unveiling new products time to time
according to the latest trend. Some of the products offered by branded products
to customers.
3.
Sound Marketing strategy: JAYPEE personnel having versatile approach they
persistent in pursing world class promotional strategies. They choose effective
media to tap the untouched market. The sound marketing strategies follow up by t
he companies is coverage in world best leading newspaper like Business Standard,
Times of India, and City. Express, Business Standard etc, standardization of de
aler’s outlets as well as in local newspapers like Dainik Bhaskar, Dainik Jagran,
Navbharat etc.
4. International Presence: JAYPEE is word reckoned name in the Cement Division e
specially in India. JAYPEE took off by BULAND CEMENT and innovations and spread
over many countries. JAYPEE of INDIA, which is ranked, wholly owns it in the top
five manufacturers of CEMENT INDUSTRYS and power sector in the India. It is con
sidered one of the India’s most impressive success stories. As Company having prem
ium market share in CEMENT, its brand value is very high.
Weakness Although the company is self sufficient in economic resources but still
it is lacking in taking initiative in brand promotional activities against its
competitors. 1. ACC and PRISM are doing much promotional activity rather than JA
YPEE that’s why it facing more problems in selling of product in the market.
55
2. It doesn’t satisfy to Dealers in period of time & not provide motivational offe
rs in time to time. 3. Dealers are facing Billing problem by the company. 4. Pri
ce of JAYPEE cement high in comparison to other competitors 5. Lack of awareness
programme for consumers. They think JAYPEE more use FLYASH 6. Not able to suppl
y material on regular basis
Opportunities
1. Developing of Indian Economy:
It provides immense opportunities for the
JAYPEE to uphold among general public by enhancing its brand promotional activit
ies like exhibition, by deeper penetration of branded products. 2. BULAND CEMENT
is a best product of the JAYPEE. It is having grat opportunity to penetrate in
market with this product and to capture market potency. 3. A large demand of cem
ent in India the cement market of Rewa gradually developing 4. As company is com
ing up with a new plant in Baghwar, Sidhi so they can more penetration in M.P. 5
. As company is coming up with a new plant in Himanchal Pradesh so they can make
penetration into various parts of north India.
56
Threats
a. Branded product: As promotional products demand is increasing significantly,
it creates threat to the JAYPEE, as it may takeover ACC Cement brand image and m
ight be recognized as branded products. b. Entering of new entrant: In India, as
globalization took place it brings immense opportunities for Cement companies.
So numbers of competitors are increasing, which might follow unexpected marketin
g strategy in terms of rumors for grasping the market share of JAYPEE COMPANY an
d hamper the brand image of the company. c. The company faces competitions to so
me small players how are sale cement by offering more incentives to dealers beca
use they are not long run players.
BRANDING
Branding is more than just a business buzzword. It has become the selling of pro
duct in the new economy. If the old marketing mantra was, “nothing happens until s
omebody sells something, “the new philosophy could be “nothing happens until somebod
y brands something.” In its simplest form, a brand is a noun. It is the name attac
hed to a product or service. However, upon close inspection, a brand represents
many more 57
intangible aspects of a product or a service: a collection of feelings and perce
ptions about quality, image, lifestyle and status. It creates in the mind of the
customers and prospects the perception that there are no products or services i
n the market that is quite like yours. In short a brand offers the customers a g
uarantee and then delivers on it.
JAYPEE BULAND is a powerful brand, which in turn is able to create a powerful ma
rketing program. However, if they can’t convince customers that product is worthy
of purchasing, no amount of advertising rupees, fancy packaging or public relati
ons will help in achieving their sales goals? Therefore, successful branding pro
grams begin with superior products and services, backed by excellent customer se
rvice that permeates an entire organization.
A brand is the one thing that you can own that nobody can take away from you. Ev
erything else your competitor can steal your trade secrets. Eventually, your pat
ents will expire, physical plant will wear out, and technology will change, but
my brand can go on and live. It creates a lasting value above and beyond all the
elements of my business. For instance, if we owned the Marlboro Company and wan
ted to sell it. They are worth a small fraction of what you can sell that brand;
the value of the brand is huge compared to those actual physical assets.
The importance and value of branding becomes apparent when an entrepreneur wants
to sell his or her company or to take it to Wall Street for a public offering o
r other infusion of capital. It is often the brand that a business owner has to
sell in such cases. 58
When should you brand? Because of the competitive nature of business today, near
ly all the industries can benefit from branded products. All of the traditionall
y brand-conscious including fashion, restaurants and consumer goods, are being f
orced to brand heavilyperhaps even more strategically then they ever have in the
past. Financial services, which were one of the last effronteries, are even beg
inning to see the importance of branding by tagging banking packages and even mu
tual funds with catchy names. Even industrial market, where the cost is usually
more of loyalty building factor, has seen brand names creep in, for example, Tyk
e, a DuPont fiber, improbably one of the best-known industrial branded products.
Similarly, JCB has recognized name in the construction industry.
Types of brands: A brand cannot be all things to all people, by definition; NO o
ne brand is going to appeal to all customers. On the contrary, branding is based
on the concept of singularity – targeting individuals in a personal manner – and th
erefore precludes the concept of universal appeal. This is why many brands broad
en and widen their appeal by creating tertiary brands or line extenders. Althoug
h most industries and products or services can benefit from a brand not every pr
oduct needs its own stand-alone brand. Brand can be separated into three categor
ies.
59
Primary brands – This is a company’s core brand or umbrella brand. Primary brand typ
ically garner a large percentage of a company’s revenue potential and therefore ne
eds to be given priority of advertising in order to root them firmly. Secondary
brands- These are often line extenders or flankers for a core brand. They don’t ne
ed to have their own name; usually modifier to the brand name will suffice and s
trengthen the core brand. Take, for instance, a toothbrush called the crest deep
sweep. Crest is the core brand and deep sweep is the secondary brand. Tertiary
brands- These brands typically have insignificant revenue potentials or expectat
ions but they contribute to the company’s overall image in some way. Therefore the
y sometimes don’t sport registered brand names, but just descriptors. For example,
a garbage bag manufacturer may a generic brand bag in addition to its flagship
brand the generic line may bring n minimal revenue for the company. But it fills
the need within a niche market so the company continues to manufacturer it unde
r the unregistered name Household Trash bags. Therefore, the generic line is con
sidered a tertiary brand for this company.
Brand identity is comprised of:
1. PRICING: A component of value; higher prices may signify to consumers higher
quality and lower prices may suggest decreased value.
60
2. DISTRIBUTION: Availability; limited distribution of a product or service may
imply exclusivity to discerning consumers. 3. QUALITY: Which impacts satisfactio
n; obviously, higher quality will translate to more satisfied customers who come
back again and again to purchase my offerings. 4. PRESENCE: Prominence in the p
aid & unpaid media; products and services with a high profile market presence wi
ll lead to brand recognition and increased sales 5. AWARENESS: Top off mind awar
eness, residual awareness and recognition, which are directly related to presenc
e; the higher your offerings awareness the better my sales results will be. 6. R
EPUTATION: Enduring public opinion of brand character, which is built over time
and difficult to change once established. 7. IMAGE: Perception of brand traits o
r prototypical buyers; often represented by qualities the consumers relates to,
like reputation, image is difficult to change once established. 8. BENEFITS: Con
sumers may equate certain positive and negative consequences with use of your pr
oduct or service these may be warranted or unwarranted. 9. POSITIONING SILENCE:
Differentiation from the competition, which is established by a combination of a
ll elements of the brand. 10. SHARE OF MARKET: Increased market share is a direc
t result of a successful branding campaign. 11. CUSTOMER COMMITMENT: Loyalty is
built through long term branding and close consumer contact. 61
DATA ANALYSIS INTERPRETION
1. Which types of Brand cement you sales?
JAYPEE-BULAND PRISM-CHAMPION ACC BIRLA-SAMRAT (SATNA) BIRLA-GOLD (MAHAR)
Total Responses
% of customer 34.11 35.31 14.12 09.40 07.06 100%
Sales Brand
40 30 20 10 0
34.11
35.31
14.12 9.4 7.06
Birla-Sam rat
Jaypee
Pris m
ACC
Birla-Gold
62
InterpretationMost of the Business in SATNA deals in construction and building.
Least Business activities took place in Cement Sector, most of the dealers are s
ells PRISM & JAYPEE some dealers are sells ACC cement but few dealers are sells
other brand in SATNA market.
2. In a month how many cement you sales above chosen brand?
BRAND NAME
JAYPEE-BULAND PRISM-CHAMPION ACC BIRLA-SAMRAT (SATNA) BIRLA-GOLD (MAIHAR)
Total Responses
% Sales in a month 41.53 31.75 21.01 4.03 2.01 100%
AVERAGE SALES PER MONTH
50 40 30 20 10 0
41.53 31.75 21.01 4.03 2.01
-S am ra t Pr is -G ol d B irl a A CC m
B ul an d
B irl a
63
InterpretationAccording to my survey Average sale of the SATNA market is capture
by the JAYPEE Buland 41.53%. In the Satna market some area like MAIHAR, Naguad,
Singhpur JAYPEE sales 95-99%. But some area of SATNA Zone like SATNA City Captu
re by the PRISM & ACC Maximum than other cements JAYPEE in Third position in thi
s area.
3. Re-arranged the importance of following attempt done by JAYPEE on technical s
tatus under the brand promotion?
Technical promotion Engineer meet Architect Meet / builders meet Masson meet T.S
.E. visit Total
4.3
% of customer 10 30 55.7 04.3 100%
Rank 3 2 1 4 ------
10
30 55.7
Note: - I pointed only No.1 Ranking known by percentage.
64
InterpretationMost of the Dealer and sub-dealers are given higher purity of Mass
on Meet. Some of the dealer and sub-dealer said that Builder meet and Engineer m
eet activity is very less by all company. 4. What is the comparative situation o
f JAYPEE and other companies on the view of technical attempts which was discuss
ed above?
Table: 1 This table shown ranking to all company. Technical promotion Engineer m
eet Architect Meet / builders meet Masson meet T.S.E. Visit ACC C B A C Jaype e
B B A B Prism Maihar A A A B D E C E Satna E D B D
Note:- Different Ranking Shown below: 1 to 5 = E 6 to 10 = D 11 to 15 = C 16 to
20 = B 21 to 25 = A All company got different Number and different promotional a
ctivity out of 25.
Engineer Meet Architect / Builder meet Masson meet TSE Visit
ACC Jaypee Prism Maihar Satna
12 17 21 7 3
18 16 23 2 5
21 23 24 12 18
14 16 17 3 6
65
A ACC JAYPEE PRISM MAIHAR SATNA
B
C
D
E
Table 2: This table shown that overall performance of promotional activity by al
l company
Technical Activity Engineer Meet Architect Meet/ Builders Masson Meet T.S.E. Vis
its
Sign
Score 12+17+21+7+3=60 18+16+23+2+5=64 21+23+24+12+18=98 14+16+17+3+6=56
Interpretation Most of the Dealers are suggested a Masson meet and also all comp
any are mostly focus on this field because Masson is a most user and suggested o
f the cement. 66
Builder meet and Engineer meet are second position in the market to influence cu
stomer to buy a particular brand of Cement. Technical level promotional activity
also affected by the marketing officer Visit. Because most of the Dealers are s
aid that officer of Jaypee Cement are seen very less in the market field.
5. What are your views for correction in technical attempt and excluding it whic
h technical attempt can be beneficial? No Suggestion point 1 Dealer Sub-dealer s
hould do the Visit so that they observed and got better knowledge company and 2
3 4 5 product profile Meeting should be held in timely Take the suggestion to th
e engineers time to time Marketing officer should do help the dealer, sub-dealer
and consigning to sell the product. No suggestion Total
35 30 25 20 15 10 5 0 1 2 3 4 5 20 10 12 23 35
Customer (%) 20
10 12 35 23 100
InterpretationOut of 100 Dealer and Sub-dealer counter: I got in 35% counter wan
t to take help of Marketing officer to every company related problem and Goods d
elivery in timely and also billing problem. 67
Most of the dealers are suggested that Masson meet is playing effective roll to
customer and Cement brand relationship that by company give gift items to Masson
and motivate them.
6. Under the brand promotion re-arranged the Importance of the following attempt
s done on dealer states?
Dealer Level Dealer Meet Sub- Dealer Gift Item Foreign journey Van program New y
ear calendar& Dairy Total
8
%of customer 40 20 25 2 5 8 100
Rank 1 3 2 5 6 4 ----
2
5
40
25 20
Note: - I pointed only No.1 Ranking known by percentage.
InterpretationMost of the counters are said that all type of programs is attendi
ng by dealers and sub-dealers are using most of the facility what gives by the c
ompany. Most of the counter I found that company gives a gift items to the Deale
rs to distribute this gift item to customer and Masson like Dairy, calendar, pen
stickers etc. 68
7. What are the comparative steps of attempt done by Jaypee on dealer status in
comparison of other companies? Table: 1 This table shown ranking to all company.
Dealer Level Dealer meet Sub-dealer Meet Gift Items Foreign Visit Jaype e B B C
D Prism ACC Maihar A A B C B C A C C E D E Satna C D D E
Note:- Different Ranking Shown below: 1 to 5 = E 6 to 10 = D 11 to 15 = C 16 to
20 = B 21 to 25 = A
All company got different Number and different promotional activity out of 25. D
ealer Meet Jaypee Prism ACC Maihar Satna 19 24 18 14 15 Sub-Dealer meet 17 21 15
5 9 Gift Items 15 20 24 9 10 Foreign Visit 8 14 15 4 5
69
A Jaypee Prism ACC Maihar Satna
B
C
D
E
Table 2: This table has shown that overall performance of promotional activity b
y all company.
Technical Activity Dealer Meet Sub-Dealer meet Gift Items Foreign Visit
Sign
Score 19+24+18+14+15=90 17+21+15+05+09=67 15+20+24+9+10=78 8+14+15+4+5=46
InterpretationOut of 100 observation: I observed that Jaypee is performing well
in dealer in compare to other company but ACC & Prism are also performing in thi
s field and all are given higher priority to this meet. All company comparativel
y similarly provide gift Items to motivate Customer and promote company image. F
ew counter said that foreign tour only got after achieving target by scheme.
70
8. What program can helpful in dealer promotion excluding above attempts. No Sug
gestion of Activity % of Dealer 1 Future security is must like Insurance policy
to dealer 34 2 Give a member card so that, they can use in the Visit of 27 3 4 I
ndia and other country Van program is also necessary All Company should be provi
de fixed rate of the cement 5 Example: Diesel rate, LPG etc No suggestion Total
35 30 25 20 15 10 5 0 1 2 3 3 4 5 20 16 34 27
16 3
20 100
InterpretationOut of 100 observation 34% counter are suggested that to provide f
acility to dealer & sub-dealer in future aspects like an Insurance Policy to dea
ler or his family. Some of the counters are suggested that to provide a member c
ard by company to use different purpose.
9. Re-arranged the following attempts done for mass publicity on the basis of it’s
importance under brand promotion?
71
Advertisement Level Hoarding Wall painting T.V. advertisement Advertising in New
spaper Radio advertisement Banners & Hording
% of customer 10 30 8 25 5 22
Rank 4 1 5 2 6 3
10% 25%
30%
22% 5% 8%
Note: - I pointed only No.1 Ranking known by percentage.
Interpretation Wall painting is playing important roll in the mass publicity; th
is observation is done by bulk amount of counters are given higher priority. New
s paper advertisement in second position and hording and Banner is place in thir
d rank in for mass publicity. Because brand image is depend on the promotional a
ctivity.
10. What is the comparative step of attempts done by JAYPEE for mass publicity i
n comparison of other companies? Table: 1 This table shown ranking to all compan
y. Dealer Level Hording Jaype e C Prism ACC A B Maihar E Satna D 72
Wall painting T.V. Advertisement News paper Advertisement Radio Advertisement Ho
rding and Banner using in different program
A C A D B
A D B D A
A D B D B
D E C E D
C E D E D
Note:- Different Ranking Shown below: 1 to 5 = E 6 to10 =D 11 to 15 = C 16 to 20
= B 21 to 25 = A All company got different Number different promotional activit
y out of 25 Hording Wall TV Add. News paper Radio Hording Jaypee Prism ACC Maiha
r Satna 15 22 17 5 8 Painting 23 22 21 10 12 14 10 9 3 5 Add 22 18 17 11 10 Add
10 9 7 4 5 Banner 20 22 19 10 9
A Jaypee Prism ACC Maihar Satna
B
C
D
E
Table 2: This table shown that overall performance of promotional activity by al
l company 73
Technical Activity Hording Wall panting T.V. advertisement News paper Advertisem
ent Radio advertisement Hording and Banner using in different Program
Sign
Score 15+22+17+05+08=67 23+22+21+10+12=88 14+10+9+3+5=41 22+18+17+11+10=78 10+9+
7+4+5=35 20+22+19+10+9=80
InterpretationMost of the counters are suggested that PRISM, JAYPEE & ACC Cement
are playing well performance to other Cement company in the market. All the Cem
ent Company mostly focused on wall painting and second priority given hording, B
anner and news paper advertisement. 11. Which attempts are helpful for mass publ
icity excluding above attempts and give the suggestion for amendment? Suggestion
Activity of Mass publicity Spots programs done by company like cricket, Footbal
l & Hockey play by girl in different level like: City, State as well as National
level. T.V. advertisement in different channel and News paper advisement ( regi
onal, National) should be increase Company owner & director meet to dealer throu
gh email and directly Improve quality, change brand and price will fluctuate acc
ording to market situation No suggestion Total 22 12 11 20 100 % of Dealer 35
74
35 30 25 20 15 10 5 0
35
22 12
20 11
1
2
3
4
5
InterpretationOut of 100 observation 35% counter are suggest Spots activity of n
ational level to promote mass level publicity. TV advertisement in different cha
nnel is suggested by bulk amount of counter. Because they think that National le
vel of activity is possible only for this activity.
12. Which five attempts are most important from above which was done under brand
promotion. Re-arranged these attempts on the basis of their important? No 1 2 3
4 5 Promotion Activity Dealers & Sub-dealers Meet & masons meet New year calend
ar, Dairy & gift Items News paper Advertisement, Hording & Banner Wall panting V
an program Total % of customer 31 15 22 26 6 100 Rank 1 4 3 2 5
75
35 30 25 20 15 10 5 0 1 2 3 4 5 6 15 31 26 22
Note: - I pointed only No.1 Ranking known by percentage.
InterpretationIn all the survey of the SATNA market I found that Technical level
promotional activity Masson meet is foremost important in all level of other pr
omotional activity. Secondly I found that wall panting is mass level activity pl
ay a major roll in the market. And in third position comes all other different t
ype of promotional activity under it.
13. What is your suggestion for brand promotion of JAYPEE?
Suggestion: 1. Dealer’s profit should be more so that he suggest for particular JA
YPEE brand to customer. 2. Motivational activity also responsible for brand prom
otion 3. Price should be comparably similar and little a bit high to other brand
4. Future security is must like Insurance policy to dealer 5. Give a member car
d so that, they can use in the Visit of India and other country
76
FINDINGS
Brand Preference
1. First I found that most of the people purchase cement from market for purpose
of builds House, Buildings, Road and construction etc. Mostly people are using
PRISM & JAYPEE Cement In SATNA area but in sum particular area in Satna like:
NAGUD,SINGHPUR,MAIHAR,UCCHARAHA, BIRALA ROAD AND RAMPUR there are mostly uses of
Jaypee (buland )cement for different-different purpose. 2. Secondly I found tha
t users are more in the market but they want in less price and also commission i
n hole sell. 3. After survey, I found that dealer has a capacity to sell the Cem
ent and exclusive dealers are also important in selling the Cement. 4. I also fo
und that different type of promotional active play a crucial roll in selling the
cement.
77
Utility.
5. There are much utility of the cement and use for multipurpose. In this case o
ur product
(BULAND) fits for all the cases and gives full performance that’s why peoples are
like more & using this cement.
Demand of Cement customer 6. Most of the customer demand various type of cement
like Bulund, prism ,Maihar ,ACC,
BIRLA and other type of cement which is use for same purpose and do same work .
7. Awareness about the features of our product is very much than others that’s why
there is high demand of our product. 8. In buying influence the factor which af
fects the customer in choosing the Brand. In case of other, reference plays an i
mportant role in strong concrete power. 9. Most of the people demand the cement
season by season in bulk but its minimum use in all season. 10. Most of the ceme
nt company is found to be existing in the sub urban areas.
Conclusion
During two months of my training I have studied the various strategies of Cement
brand positioning for generating awareness among the people. As such allpromoti
onal tools are effective. Promotional department plays a significant role in Cem
ent brand building. It generates high revenue for company. It plays a crucial ro
le in making awareness to the general public. They offer variety of good quality
product, which lure the customers for buying. It produce new brand time to time
according to the latest trend. The amendment in the personnel of the company an
d any achievement of the company due to their valuable contribution leads to enh
ance the moral of the employees. The company conducted the customer satisfaction
survey for strengthens relationship with the customers. This will help the comp
any on three ways: 78
Firstly; it will let company know where it lacks, how it could be rectified. Sec
ondly; it make the customers make them feel that they are important for the comp
any and lastly in assessment of the sales executives performance. About the Ceme
nt industry: The Indian Cement is also increasing in manner. The main reason beh
ind this is the ever-developing Indian economy. With the economic development, t
he frequencies of the changing Infrastructure in Cement sector have increased tr
emendously because of the old players are increasing their capacity and new play
ers are emerging at very rate. Although the new players cannot harm the old once
but what they can do is that they can eat away some of the market share of the
companies. Thus, big players take this point into consideration and develop thei
r strategies. During my project I have realized that the India has vast potentia
l for the Cement industry and it needs aggressive marketing strategies to tap th
e untouched areas and to withhold position in the market.
Recommendations
•
The demand of buland cements more than other cement but being a shortage of bula
nd cement continue supply is affected into the market. So strictly give attentio
n of the supply of buland cement in the rural area and towns.
•
The population of rural area’s no more educated he always require to suggestion of
masons, friends and dealer so arrange the meeting with dealer’s and other related
customer s of JAYPEE (buland) during between 1 to 2 months in year periods abou
t the selling of JAYPEE(buland).
•
In the quality main problem of fly ash, because of fly ash the cement bleakish.
79
•
Jaypee more require advertisement in rural area, more ads in out side less in ci
ty especially in shops.
• •
In Satna region the supply is week so more attention on supply. Prices the matte
r of price fluctuations should be looked into and the subsequent effect of them
on the buying behavior should be addressed.
LIMITATIONS
Though the present study aimed to achieve the above-mentioned objectives in full
earnest and accuracy, it was hampered due to certain limitations. Some of the l
imitations of this study may be summarized as follows: • Getting accurate response
s from the respondents due to their inherent problems were difficult. They were
partial, and refused to cooperate. • Since I did not had the privilege to work on
a large scale, so many findings and recommendations may not be as much in tune w
ith their ground realities as may be considered desirable. 80
•
Last but not the least, the time constraint faced in the project might have affe
cted the comprehensiveness of its findings.
• • • •
As student only those thing are written which were originally found As a student
some personal bias to written down this report Accuracy of 100% could be no gua
ranteed here in this report The data is only primary data.
BIBLIOGRAPHY
C. R. KOTHARY, “RESEARCH METHODOLOGY METHOD & TECHNIQUES” NEW AGE INTERNATINAL PUBLI
SHERS, 2006, Page no. - 1-4, 14 – 17, 35 – 40, 58 – 60. Principles of Marketing-Philli
p Kotler and Gray Armstrong
81
Marketing Management-PhillipKotler
Consumer Buyer Behaviors by-PhillipKotler
ICRA Report on Cement Industry
CMA-Cement Marketers Association Report on Cement Industry
ANNEXURES
QUESTIONNAIRE “TO FIND OUT MARKET POTENTINAL FOR JAYPEE BULAND IN SATNA MARKET”
QUESTIONNAIRE OF CONSUMKER
Name of the Business Name of the Owner Address Contact Details E - mail :
: : : :
………………………………………………………………………………….… ………………………………………………………………………………….… ……………………………………………………………
…………………………………………………………………………………….
82
1. Which type of Cement you sales? a. JAYPEE b. PRISM c. MAIHAR d. ACC e. BIRLA
2. In a month how many cement you sales above chosen brand? a. JAYPEEs b. PRISM
c. MAIHAR d. ACC e. BIRLA 3. Re-arranged the importance of following attempts do
ne by JAYPEE? a. Architect meet/ builders meet b. Masson meet c. Engineer meet d
. T.S.E. Visit 4. What is the comparative situation of JAYPEE and Other Company
on the view of technical attempts which was discussed above? Technical promotion
Engineer meet Architect Meet / builders meet Masson meet T.S.E. Visit Jaype e P
rism ACC Maihar Satna
5. What is the comparative situation of JAYPEE and other companies on the view o
f technical attempts which was discussed above?
83
6. Under the brand promotion Re-arranged the importance of the following attempt
s done on dealer status? a. Dealer meet b. Sub-Dealer meet c. Gift item d. Forei
gn tour e. Van program f. New year Calendar and Dairy
7. What are the comparative steps of attempt done by Jaypee on dealer status in
comparison of other companies? Dealer Level Dealer meet Sub-dealer Meet Gift Ite
ms Foreign Visit Jaype e Prism ACC Maihar Satna
84
8. What programs can helpful in Dealer promotion excluding above attempts? _____
___________________________________________________________
9. Re-arranged the following attempts done for mass publicity on the basis of it
s importance under the brand promotions. a. Hording b. Wall panting c. TV advert
isement d. News paper Advertisement e. Radio advertisement f. Hording and Banner
using in different program
10. What is the comparative step of attempts done by JAYPEE for mass publicity i
n comparison of other companies? Dealer Level Hording Wall panting T.V. Advertis
ement News paper Advertisement Radio Advertisement Hording and Banner using in d
ifferent program Jaype e Prism ACC Maihar Satna
85
11. Which attempts are helpful for mass publicity excluding above attempts, and
give the suggestion for amendment? _____________________________________________
___________________ 12. Which 5 attempts are most important from above attempts
which was done 13. under Brand promotion Re-arranged this attempts on the basis
of their importance a. _____________ b. _____________ c. _____________ d. ______
________ 14. What are your suggestions for brand promotion of JAYPEE? __________
___________________________________________
LIST OF SATNA ZONE
Survey Area SATNA CITY:1. Prem Nager 2. Pateri Road Dealer &Sub-Dealer Name Niti
n Yadav R.M. Tiwari Anurag Agrawal Monu Patanaha Ghanshyam Shulka Imran Khan Mun
na Mishra Rahul Gupta Gyan Singh Firm Name Rameshyara Traders Piyush Traders Gay
atri Traders Patanaha Traders Palak Traders Karim Traders Baba Traders Rahul Ste
al Traders Singh Traders Contact Number 9300114276 07672-227320 07672-202673 982
7716157 9993866985 ----------9893881141 07672-405103 07672-227644
2. Kothi Road
86
3. Dhawari
Vinya singh Anand Tiwari Ashok Sharma Shatyaprakesh Singh
Unchera
Vijaybahadur Singh Pushpraj singh Santosh Tambrakar Ashok kumar Panday Satrughan
Chaurasiya Upandra singh Bhola Prasad Agrawal Laxmandash H.U.Khan Ddhan Maharaj
Sanjay Gupta Abdul Raheem Sunil Anil Agrawal Vijay Pathak
Maihar
Devendra Nagar
Panna
Premchandra Sanjeev jain Sanjeev Kumar Jaiswal Pawan kumar shukla Ramprakesh Har
ishchand jain Shrish Agrawal Vinod Gupta Ramkishor shivkhare Neeraj Kumar Jain R
ohit jain
Unik Ajancy & Vishveshwar Traders Anand Traders Prabha Traders Shudhanshu Trader
s Subham Traders Ram Bhai Gaterwale Santosh Traders Ashok Traders Chaurasiya Tra
ders Pushkar Traders B.K. Traders Raj steel agency Kishan Traders Sainath Trader
s Puja Traders Rewa Iran Enterprises Deep Traders Lucky Traders Jaymata Constrat
ion Company Ganyesh Traders Sanjeeve Traders Sanjeev Traders-2 Ruchi Traders Kam
ta Traders Lucky Traders Agrawal H / W Gupta Traders S.K.Enterprise Jain Agency
Singhai Traders
9826935669 9303320831 07672-237569 9406727771 07672-23860 9425841685 9893825178
9425842216 9893065520 9993827742 --------------------233090 234103 9827585260 98
27270883 233882 9907003449 32174 9425837547 9425168326 272476 9424356851 9425839
941 ---------9826998095 252878 9425167029 252407 9893817427
87
Nagud
Arvind Agrawal Monoj Mishra Arunesh Pathak Dharmenda Pratap Singh Vinod Agrawal
Chotelal Pathak Rajmani Bagari Chandra Shekar Namdev Pradeep Singh Rajendra Path
ak
Agrawal Traders Mishra Traders Pathak Traders Baba Traders Agrawal Traders Patha
k Traders Ajay machinari and Cement Store Namdev Cement Agency Jagdemba Traders
Raju Pathak Traders Guatam Traders Badrish Traders
9425470762 9826616422 9977520824 ---------9826958757 9926686805 982634123 989376
0874 9425470571 982693567 9977113253 9993499118 993492768 9993203629 9993078503
9993220825 9993208682 9993208747 277534 278310 278341 9301242512 9755658751 9425
888091 271292 9425846495
Singhpur Kotar Birshinpur
Prabhakar Guatam Badrish Prasad Panday Sandeep Agrawal Shri Ram Shukla Satyabhan
singh Patel Mr. B. L. Dwivedi Omprakesh Agrawal Ramesh Gupta Chandkant agnihotr
i
Madhav Garh
Mittal Traders Shri Ram Traders Patel Traders Ankur Traders Shubham Traders Sadg
uru Traders Shir Rajguru Traders Ragvendra singh Masarda Traders Vijay chaturved
i Jaibajrang Traders Rajendra Prasad khare Rahul Traders Vimlendra singh Mahesh
singh P.L. Churachiya Vijay kumar mishra Ganesh Traders Patel Traders Churachiya
Patiya Bajrang Traders
Sajjanpur Rampur
88