Big Data

Few companies that get it

Presentation by

Group 11
Aditya Vikram Vaid
Arjun Murali
Khushboo Dhingra
Nitin Prasad
Prabhanshu Sharma
Agenda
07 Challenges & Concerns

Big Data
06 Entrepreneurship
Principles

05 Products enabling
Big Data Analysis

04 Real World
Applications of Big Data

03 Industrial Internet

Relevance of Big
02 Data for Businesses

Overview & Putting

01 Terms in Perspective 2
 Overview
Mainstream Definition of Big Data as 3 Vs

Big data describes Volume Velocity Variety

extremely large
data sets that may
be analyzed At the moment less than 0.5% of all data is ever analyzed and used –
computationally hence the debate
to reveal patterns,
trends, and 6.1 billion smartphone users globally & 50 billion smart
connected devices expected by 2020
associations,
especially relating Facts
to human For a Fortune 1000 company, a 10% rise in data access
behavior and will result in more than $65 million additional net income

interactions.
White house has already invested over $200 million in big data
projects; 73% organizations have done or are planning to do so
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The Fancy Terms
Putting in Perspective

An ecosystem of devices The extremely large data

connected through the Big sets generated as a result
internet IOT of this connection
Data

Empowering the AI M/C Data Finding the relevant

technology by making it data from the big data
Learning Mining
able to learn on its own

Predicting the future

based upon the past and
AI BI Understanding patterns
from the past generated
enabling it through by applying analytics on
technology the relevant data

4
The Fancy Terms
Putting in Perspective

Sensors, Cameras, GPS Data gathered from all the

Big interconnected devices
IOT
Data

M/C
Google’s Removing irrelevant data
Decision Matrix, Data
Clustering, Adaboosting Learning Self-driving Mining
like occasional traffic
due to public rally
Car
Self-driving car AI BI With on-board and realtime
data analysis from Google
Without any human
Maps, Streetview etc

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Relevance of Big Data For Business
Optimize B2B and B2C service-better
at lower cost- to be tailored by user
behaviour preferences, predicted
need and value at stake
Identify and engage underserved
segments at more niche levels
(10s->1,000s of segments)

More real-time signal detection on Be able to offer value based pricing

risk (e.g., financial, fraud, and safety ), to B2B/B2C customers with greater
allowing earlier interventions confidence in outcomes

Predict at risk consumers of chum Quantify influencers and network

or high cost that are likely to cancel of influence connections

Be able to make the right offer

to a potential costumer at right
time and place

Used for fraud detection and medical

diagnostics by visualizing risks
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 Industrial Internet
The Industrial
Internet is the Why it matters?
integration and • Big data is everywhere , driving profit or cost reduction
linking of big data, • IoT provides a new innovation engine, driving new revenue
analytical tools and pools
wireless networks • Advanced Analytics is already behind product generating
several billions dollars while headlines are full of new frontiers
with physical and reached by machines
industrial equipment,
or otherwise applying
meta-level Where do we need to leverage it ?
networking functions,
• Deep dive in IoT and Analytics helps in Innovation, Customer
to distributed Service and Quality Improvement like Amazon Human less
systems. stores, Apple Siri etc
The term was coined • Many Companies fail to take full advantage of Advanced
by General Electric Analytics and Big data because of lack of internal skills and
(GE), a U.S. managerial knowledge
corporation.

6
 Applications of Big Data
Employee Management: Cornerstone

Cloud based Collects data, employee personal records

Smart badges / Surveilling tags or systems
Learning and
Talent
Data points analyzed for Helps predict / Improve:
Management recognition of patterns • Employee retention duration
solutions provider • Characteristics to
Analysis performance relationship
• Improved performance
Process
Software helps Interpret the results obtained
metrics
• Decreased stress levels
assess employees Build suitable changes / practices (Breaks together)
and candidates by • Decreased turnover
• Improved Efficiency
crunching data Sabotages employee privacy
Not suitable for all organizations
Cornerstone absolves itself of responsibility

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 Applications of Big Data
Personalized Recommendation System : Amazon

E Commerce Recommendation through

giant provides Visual stimulus creates need /
desire in the mind
personalized
recommendations Amazon Web Services (Cloud
to shoppers based Scattergun approach to computing) , Big data analysis
on data collected impulse advertising avoided tool.
Rent Computing power

Data gathered
from customer Data , tools made available to
Patent on Predictive dispatch commercialise data collected
transactions system using advanced analytics – Competitor to Google

Data on spending patterns

available
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 Amazon – Tools available
On-demand cloud computing platforms to individuals, companies
and governments, on a paid subscription basis

Simple Storage Service - built to store and retrieve any amount of

data from anywhere. S3 provides comprehensive security and
compliance capabilities
Tools available in
the market
Amazon Redshift is a fully managed, petabyte-scale data warehouse
service in the cloud. Makes it simple and cost-effective to
efficiently analyse all data using existing BI tools

Amazon Kinesis makes it easy to collect, process, and analyze real-

time, streaming data so you can get timely insights and react quickly
to new information

Amazon Glacier is a secure, durable, and extremely low-cost cloud

storage service for data archiving and long-term backup
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 Developed by: Apache
Software Foundation

The Apache Hadoop

software allows for Tool to manage big data
the distributed
processing of large
data sets across
clusters of computers. Platform for large data storage as
It is designed to scale well as processing
up from single servers
to thousands of Enormous processing power and
machines, each the ability to handle virtually
offering local Advantages of Hadoop: limitless concurrent tasks or jobs
computation and  Scalable
storage.  Cost effective
 Flexible
 Fast
 Resilient to failure
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 Enterprise Data
warehouse

Server less, which means no

Big Query is Google's
infrastructure to buy, setup or
server less, highly manage
scalable, low cost
enterprise data
Allows to capture and analyse data in
warehouse designed real-time using its powerful streaming
to make data analysis ingestion capability
productive
Automated backup and restore in
Gives developers the case something bad happens
access via REST, API
and SDKs including Flexible pricing model where you
access via SQL only pay for what you use
Big customers of Google Big Query

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Big Data Entrepreneurship - Principles
Empowering Businesses by Big Data

Crowd
Predictive Deep Big Data as a
Sourcing &
Analysis Learning Self Service
Gamification
Uses data mining, text & AI mimics human Capitalizing on the huge Getting ideas from the
statistical analysis to behavior, Deep learning pile of proprietary data open source talent by
make predictions about mimics human brain available by giving clients incentivizing them
future events access

Used by very few Show the power of Big Huge opportunity for Lack of dedicated data
businesses; set to grow Data; entrepreneurs SMEs & businesses scientists can be
should keep tabs on checked with this.

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Concerns
Ethical Issues

Privacy Confidentiality Transparency Identity

• To what extent does the company use Big Data, and to what extent is it integrated into strategic planning
• Does the organization send a privacy notice when personal data are collected
• Does organization assess the risks linked to the specific type of data the organization uses
• Does the organization have safeguards in place to mitigate these risks
• Are the tools to manage these risks effective
• Do we (end users) conduct appropriate due diligence when sharing or acquiring data

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 Gathers data, shares it with
Advertising Revenue of Facebook
advertisers and turns it into USD 764 m USD 39,942 m 64%
profit
2009 2017

Data is shared with or without Privacy settings are complex or not clearly explained
users’ permission to people to share things

• Manipulating the users

Altering people’s mood by
• Influencing their identity
showing specific posts
• Violating the freewill

• Whatsapp grew to 450 million mobile users with the ‘No

Acquisition of Instagram and
Ads’ Philosophy
Whatsapp to further enhance
• Facebook acquired Whatsapp for $19 billion for
the database
demographics and data
2
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 Other Challenges

95% percent of the

Fortune 1000 Dealing with the Data Storage and
business firms had data growth Quality
undertaken a big
data project

Only 48.4 percent

had achieved Security and Generating Insights
measurable results
Privacy of data in a timely manner
Report by
NewVantage Partners
Big Data Executive
Summary 2017
Slowness in
Validating the data chalking out laws
and regulations

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References
•Bernard Marr (2015). Big Data: 20 Mind-Boggling Facts Everyone Must Read. Retrieved 4th April
2018 from https://www.forbes.com/sites/bernardmarr/2015/09/30/big-data-20-mind-boggling-
facts-everyone-must-read/#52660c2117b1

•Paine, J (2017). 5 Big Data Trends Entrepreneurs Should Know. Retrieved 4th April 2018 from
https://www.inc.com/james-paine/5-big-data-trends-entrepreneurs-should-know.html

•King Jonathan & Richards Neil (What's Up With Big Data Ethics? Retrieved 4th April 2018 from
https://www.forbes.com/sites/oreillymedia/2014/03/28/whats-up-with-big-data-
ethics/#f79ade835913

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