Mutual Securities Kotak

RESEARCH REPORT
ON
“ TO STUDY THE COMPARISION OF MUTUAL EQUITY SCHEMES IN KOTAK

SECURITIES AND U.T.I SECURITIES ”
BY
SHIKHA VERMA
2008- 2010
IN PARTIAL FULFILLMENT OF
MASTER OF BUSINESS ADMINISTRATION DEGREE
DISHA SCHOOL OF MANAGEMENT AND EDUCATION,RAIPUR
CERTIFICATE
This is to certify that Miss SHIKHA VERMA of D.S.M.E, MBA Semester –II has
successfully completed Research Report in partial fulfillment of requirement for the
award of MBA Degree prescribed by the Chhattisgarh Swami Vivekananda
Technical University, Bhilai.
[Type text] Page 1

DISHA SCHOOL OF MANAGEMENT EDUCATION
This report is the record of authentic work carried out by the student during the
academic year 2008-2010.
PROF. J RAJESH SRIVASTAV N. H. Deshpande

Internal Guide Vice-President (Faculty of Management)
DECLARATION
I, Miss SHIKHA VERMA hereby declare that this report is the record of authentic
work carried out by me during the academic year 2008-2010
Signature of the student
SHIKHA VERMA
Name of the student
[Type text] Page 2

ACKNOWLEDGEMENT
I take this opportunity to express my sincere gratitude toward my faculty guide Prof.
RAJESH SRIVASTAV for his invaluable guidance. It would have never been
possible for me to take this project to completion without his innovative ideas and his
relentless support and encouragement. I consider myself extremely fortunate to have
had a chance to do Project under his guidance. In spite of his hectic schedule he
was always approachable and took his time off to attend to my problems and gave
the appropriate advice. It has been a very enlightening and enjoyable experience to
work under him.
I would like to thank my parents for taking me to this stage in life; it was their
blessings which always gave me courage to face all challenges and made my path
easier.
I also thankful to the almighty, the library, my friends and all the despondence, for
helping me to complete my Research report.
[Type text] Page 3

SHIKHA VERMA
[Type text] Page 4

Abstract
The mutual fund industry in India has registered significant growth during the past
decade or so, and has emerged as a significant financial intermediary. The growing
importance of Indian mutual funds may be noted, in terms of the increased
mobilization of funds and the increasing number of schemes and investors in the
industry. To fulfill the expectations of millions of account holders, the mutual funds
are required to function as successful institutional investors. Evaluating performance
for mutual fund managers vis-à-vis such a goal, is important for both the investors as
well as the portfolio managers. Fund managers in India, periodically publish various
performance reports using standard measures, which may not actually reflect the
true investment performance of the funds. The present study evaluated the
performance of the equity mutual funds in India over a period of last six years or so,
using a new framework. A number of performance indicators are used for the
purpose, which are not a part of the performance evaluation framework currently in
vogue. The analysis part of the study begins with chapter 4, where in we discuss the
performance of the equity mutual funds. in India regarding KOTAK SECURITIES and
U.T.I SECURITIES based on equity schemes available.
At the end of the analysis, finally in the concluding chapter, we highlighted the
intrinsic weaknesses in the mutual fund industry regarding Kotak at the moment and
suggested a few measures that could be taken, to ensure good governance and
investor protection and general betterment of the industry as a whole. Some of the
measures suggested by us are already under consideration of the regulators. But the
process needs to be hastened. In this study my principal efforts have been to
empirically test the performance of Indian equity mutual funds with respect to various
performance measures not in vogue in the current performance evaluation
framework, with an underlying motive of presenting a case for the overall
improvement of the industry. Despite my best efforts, there may be some issues
which we might have missed. Also, the time and volume constraint of a single study,
forced us to limit our focus only to a portion of the Indian mutual fund industry (equity
mutual funds), leaving thereby the provision of future augmentation by including
areas like debt funds, hedge funds etc. I welcome suggestions from all concerned in
this regard so that I can work on them in future.
INDEX
[Type text] Page 5
CONTENT PAGE NO
OBJECTIVE OF RESEARCH 8
CHAPTER 1:. INTRODUCTION: 9-18
• Introduction:Mutual funds
• Concept of mutual Funds
• Entities involved in Mutual Funds
• Types of Mutual Funds
• Advantage of Mutual Funds
• Limitation of Mutual Funds.
CHAPTER 2:
SUB CHAPTER 1: Mutual Funds In India 19-32
• History
• Mutual Funds Industries in India
• Association of Mutual Funds in India
• Major Mutual Funds Companies
SUB CHAPTER 2::Kotak Securities: 33-41
• Introduction
• Company Profile
• Kotak Securities L.T.D
• Awards
• Various Schemes of Mutual Funds of Kotak
SUB CHAPTER 3 :U.T.I Securities: 42-44
• Intoduction
• Company Profile
• U.T.I Mutual Funds In India.
CHAPTER 3.Research Methodology 45-48

• Introduction
• Marketing Research Process
• Data Collection
• Hypothesis
CHAPTER 4.Data Intrepretation and Analysis 49-55

[Type text] Page 6
CHAPTER 5.Findings and Recommendations. 56-57
CHAPTER6.Closing pages: 58-60.
1. Appendices
2. Bibliography
3. Webliography
Objective:
The main of the present study of is accomplish the following objective.
➢ Proper understanding and analysis of investment sector in India.

➢ To know about brand awareness of U.T.I firm and customer’s
preference about U.T.I.
➢ To know about brand awareness of Kotak firm and customer’s
preference about Kotak.
➢ Conduct online survey on a sample selected few mutual schemes
available and derived opinion on that research.
➢ According the online survey come know about how much potential of
investment market in our city.
[Type text] Page 7
➢ And base on analysis of the result thus obtained make a report on that
research.
➢ Along with it I will be gaining the thorough knowledge of investment

sector. This will give me in more confidence in marketing products
given to me.
Chapter : one
INTRODUCTION: MUTUAL FUNDS
[Type text] Page 8

Chapter : one
INTRODUCTION: MUTUAL FUNDS
What is a Mutual Fund
A Mutual Fund is a trust registered with the Securities and Exchange Board of India
(SEBI), which pools up the money from individual / corporate investors and invests
the same on behalf of the investors /unit holders, in equity shares, Government
securities, Bonds, Call money markets etc., and distributes the profits. The income
earned through these investments and the capital appreciation realised are shared
by its unit holders in proportion to the number of units owned by them. This pooled
income is professionally managed on behalf of the unit-holders, and each investor
holds a proportion of the portfolio i.e. entitled not only to profits when the securities
are sold, but also subject to any losses in value as well.
For retail investor who does not have the time and expertise to analyze and invest in
stocks
and bonds, mutual funds offer a viable investment alternative. This is because:
• Mutual Funds provide the benefit of cheap access to expensive stocks.
• Mutual funds diversify the risk of the investor by investing in a basket of assets.
• A team of professional fund managers manages them with in-depth research
inputs from
investment analysts.
• Being institutions with good bargaining power in markets, mutual funds have
access to crucial corporate information which individual investors cannot access.
[Type text] Page 9

Concept of Mutual Fund
FIG 1.:DAIGRAM SHOWING CONCEPT OF MUTUAL FUND.
A Mutual Fund is a trust that pools the savings of a number of investors who share a
common financial goal. The money thus collected is then invested in capital market
instruments such as shares, debentures and other securities. The income earned
through these investments and the capital appreciation realised are shared by its unit
holders in proportion to the number of units owned by them. Thus a Mutual Fund is
the most suitable investment
for the common man as it offers an opportunity to invest in a diversified,
professionally managed basket of securities at a relatively low cost. The flow chart
below describes broadly the working of a mutual fund:
[Type text] Page 10

FIG. 1:DAIGRAM SHOWING WORKING OF A MUTUAL FUND.
Entities Involved in Mutual Funds
The following diagram illustrates various entities involved in the organizational

structure of Mutual Fund
[Type text] Page 11

FIG 2:SHOWING ENTITIES INVOLVED IN MUTUAL FUNDS
Advantages of Mutual Funds
The advantages of investing in a Mutual Fund are:
• Diversification: The best mutual funds design their portfolio s so individual

investments will react differently to the same economic conditions. For
example, economic conditions like a rise in interest rates may cause certain
securities in a diversified portfolio to decrease in value. Other securities in the
portfolio will respond to the same economic conditions by increasing in value.
When a
• portfolio is balanced in this way, the value of the overall portfolio should
gradually increase over time, even if some securities lose value.
• Professional Management: Most mutual funds pay topflight professionals to

manage their investments. These managers decide what securities the fund
will buy and sell.
[Type text] Page 12

• Regulatory oversight: Mutual funds are subject to many government
regulations that protect investors from fraud.
• Liquidity: It's easy to get your money out of a mutual fund. Write a check,
make a call, and you've got the cash.
• Convenience: You can usually buy mutual fund shares by mail, phone, or over
the Internet.
• Low cost: Mutual fund expenses are often no more than 1.5 percent of your
investment. Expenses for Index Funds are less than that, because index
funds are not actively managed. Instead, they automatically buy stock in
companies that are listed on a specific index
• Transparency
• Flexibility
• Choice of schemes
• Tax Benefits
• Well regulated
Drawbacks of Mutual Funds
Mutual funds have their drawbacks as:
• No Guarantees: No investment is risk free. If the entire stock market declines

in value, the value of mutual fund shares will go down as well, no matter how
balanced the portfolio. Investors encounter fewer risks when they invest in
mutual funds than when they buy and sell stocks on their own. However,
anyone who invests through a mutual fund runs the risk of losing money.
• Fees and commissions: All funds charge administrative fees to cover their
day-to-day expenses. Some funds also charge sales commissions or "loads"
to compensate brokers, financial consulantant or financial planners. Even if
you don't use a broker or other financial adviser, you will pay a sales
commission if you buy shares in a Load Fund.
[Type text] Page 13

• Taxes: During a typical year, most actively managed mutual funds sell
anywhere from 20 to 70 percent of the securities in their portfolios. If your fund
makes a profit on its sales, you will pay taxes on the income you receive,
even if you reinvest the money you made.
• Management risk: When you invest in a mutual fund, you depend on the
fund's manager to make the right decisions regarding the fund's portfolio. If
the manager does not perform as well as you had hoped, you might not make
as much money on your investment as you expected. Of course, if you invest
in Index Funds, you forego management risk, because these funds do not
employ managers.
Types of Mutual Fund

A mutual fund scheme can be classified into open-ended scheme or close-ended
scheme depending on its maturity period.
1.Open-ended Fund
An open-ended Mutual fund is one that is available for subscription and repurchase
on a continuous basis. These Funds do not have a fixed maturity period. Investors
[Type text] Page 14

can conveniently buy and sell units at Net Asset Value (NAV) related prices which
are declared on a daily basis. The key feature of open-end schemes is liquidity.
2. Close-ended Fund
A close-ended Mutual fund has a stipulated maturity period e.g. 5-7 years. The fund
is open for subscription only during a specified period at the time of launch of the
scheme. Investors can invest in the scheme at the time of the initial public issue and
thereafter they can buy or sell the units of the scheme on the stock exchanges where
the units are listed. In order to provide c an exit route to the investors, some
close-ended funds give an option of selling back the units to the mutual fund through
periodic repurchase at NAV related prices. SEBI Regulations stipulate that at least
one of the two exit routes is provided to the investor i.e. either repurchase facility or
through listing on stock exchanges. These mutual funds schemes disclose NAV
generally on weekly basis.
Fund according to Investment Objective:

A scheme can also be classified as growth fund, income fund, or balanced fund
considering its investment objective. Such schemes may be open-ended or close-
ended schemes as described earlier. Such schemes may be classified mainly as
follows:
1.Growth / Equity Oriented Scheme

The aim of growth funds is to provide capital appreciation over the medium to long-
term. Such schemes normally invest a major part of their corpus in equities. Such
funds have comparatively high risks. These schemes provide different options to the
investors like dividend option, capital appreciation, etc. and the investors may
choose an option depending on their preferences. The investors must indicate the
option in the application form. The mutual funds also allow the investors to change
the options at a later date. Growth schemes are good for investors having a long-
term outlook seeking appreciation over a period of time.
2. Income / Debt Oriented Scheme
The aim of income funds is to provide regular and steady income to investors. Such
schemes generally invest in fixed income securities such as bonds, corporate
debentures, Government securities and money market instruments. Such funds are
[Type text] Page 15

less risky compared to equity schemes. These funds are not affected because of
fluctuations in equity markets. However, opportunities of capital appreciation are also
limited in such funds. The NAVs of such funds are affected because of change in
interest rates in the country. If the interest rates fall, NAVs of such funds are likely to
increase in the short run and vice versa. However, long term investors may not
bother about these fluctuations.
3.Balanced Fund
The aim of balanced funds is to provide both growth and regular income as such
schemes invest both in equities and fixed income securities in the proportion
indicated in their offer documents. These are appropriate for investors looking for
moderate growth. They generally invest 40-60% in equity and debt instruments.
These funds are also affected because of fluctuations in share prices in the stock
markets. However, NAVs of such funds are likely to be less volatile compared to
pure equity funds.
4. Money Market or Liquid Fund

These funds are also income funds and their aim is to provide easy liquidity,
preservation of capital and moderate income. These schemes invest exclusively in
safer short-term instruments such as treasury bills, certificates of deposit,
commercial paper and inter-bank call money, government securities, etc. Returns on
these schemes fluctuate much less compared to other funds. These funds are
appropriate for corporate and individual investors as a means to park their surplus
funds for short periods.
5. Gilt Fund
These funds invest exclusively in government securities. Government securities
have no default risk. NAVs of these schemes also fluctuate due to change in interest
rates and other economic factors as is the case with income or debt oriented
schemes.
7.Index Funds
[Type text] Page 16

Index Funds replicate the portfolio of a particular index such as the BSE Sensitive
index, S&P NSE 50 index (Nifty), etc these schemes invest in the securities in the
same weight age comprising of an index. NAVs of such schemes would rise or fall
in accordance with the rise fall in the index, though not exactly by the same
percentage due to some factors known as "tracking error" in technical terms.
Necessary disclosures in this regard are made in the offer document of the mutual
fund scheme. There are also exchange traded index funds launched by the mutual
funds which are traded on the stock exchanges.
[Type text] Page 17

Chapter: Two
Mutual funds in India
Mutual funds in India
History of Mutual Funds

• Unit Trust of India is the first Mutual Fund set up under a separate act, UTI Act in
1963, and started its operations in 1964 with the issue of units under the scheme
US-64
• In the year 1987 Public Sector banks like State Bank of India, Punjab National
Bank, Indian Bank, Bank of India, and Bank of Baroda have set up mutual funds.
• Apart from these above mentioned banks Life Insurance Corporation [LIC] and
General Insurance Corporation [GIC] too have set up mutual funds
• With the entry of Private Sector Funds a new era has started in Mutual Fund
Industry [ex:- Reliance Mutual Fund, Deutsche Mutual Fund, ICICI Mutual Fund,
HDFC Mutual Fund etc]
Mutual Funds Industry in India

[Type text] Page 18
The origin of mutual fund industry in India is with
the introduction of the concept of mutual fund by
UTI in the year 1963. Though the growth was slow, but it accelerated from the year
1987 when non-UTI players entered the industry.
In the past decade, Indian mutual fund industry had seen dramatic improvements,
both quality wise as well as quantity wise. Before, the monopoly of the market had
seen an ending phase; the Assets under Management (AUM) were Rs. 67bn. The
private sector entry to the fund family raised the AUM to Rs. 470 bn in March 1993
and till April 2004; it reached the height of 1,540 bn.
Putting the AUM of the Indian Mutual Funds Industry into comparison, the total of it is
less than the deposits of SBI alone, constitute less than 11% of the total deposits
held by the Indian banking industry.
The main reason of its poor growth is that the mutual fund industry in India is new in
the country. Large sections of Indian investors are yet to be intellectuated with the
concept. Hence, it is the prime responsibility of all mutual fund companies, to market
the product correctly abreast of selling.
The mutual fund industry can be broadly put into four phases according to the
development of the sector. Each phase is briefly described as under.
First Phase - 1964-87
Unit Trust of India (UTI) was established on 1963 by an Act of Parliament. It was set
up by the Reserve Bank of India and functioned under the Regulatory and
administrative control of the Reserve Bank of India. In 1978 UTI was de-linked from
the RBI and the Industrial Development Bank of India (IDBI) took over the regulatory
and administrative control in place of RBI. The first scheme launched by UTI was
Unit Scheme 1964. At the end of 1988 UTI had Rs.6, 700 crores of assets under
management.
Second Phase - 1987-1993 (Entry of Public Sector Funds)
[Type text] Page 19

Entry of non-UTI mutual funds. SBI Mutual Fund was the first followed by Canbank
Mutual Fund (Dec 87), Punjab National Bank Mutual Fund (Aug 89), Indian Bank
Mutual Fund (Nov 89), Bank of India (Jun 90), Bank of Baroda Mutual Fund (Oct 92).
LIC in 1989 and GIC in 1990. The end of 1993 marked Rs.47, 004 as assets under
management.
Third Phase - 1993-2003 (Entry of Private Sector Funds)
With the entry of private sector funds in 1993, a new era started in the Indian mutual
fund industry, giving the Indian investors a wider choice of fund families. Also, 1993
was the year in which the first Mutual Fund Regulations came into being, under
which all mutual funds, except UTI were to be registered and governed. The
erstwhile Kothari Pioneer (now merged with Franklin Templeton) was the first private
sector mutual fund registered in July 1993.
The 1993 SEBI (Mutual Fund) Regulations were substituted by a more

comprehensive and revised Mutual Fund Regulations in 1996. The industry now
functions under the SEBI (Mutual Fund) Regulations 1996.
The number of mutual fund houses went on increasing, with many foreign mutual
funds setting up funds in India and also the industry has witnessed several mergers
and acquisitions. As at the end of January 2003, there were 33 mutual funds with
total assets of Rs. 1,21,805 crores. The Unit Trust of India with Rs.44,541 crores of
assets under management was way ahead of other mutual funds.
Fourth Phase - since February 2003
This phase had bitter experience for UTI. It was bifurcated into two separate entities.
One is the Specified Undertaking of the Unit Trust of India with AUM of Rs.29,835
crores (as on January 2003). The Specified Undertaking of Unit Trust of India,
functioning under an administrator and under the rules framed by Government of
India and does not come under the purview of the Mutual Fund Regulations.
[Type text] Page 20

The second is the UTI Mutual Fund Ltd, sponsored by SBI, PNB, BOB and LIC. It is
registered with SEBI and functions under the Mutual Fund Regulations. With the
bifurcation of the erstwhile UTI which had in March 2000 more than Rs.76,000 crores
of AUM and with the setting up of a UTI Mutual Fund, conforming to the SEBI Mutual
Fund Regulations, and with recent mergers taking place among different private
sector funds, the mutual fund industry has entered its current phase of consolidation
and growth. As at the end of September, 2004, there were 29 funds, which manage
assets of Rs.153108 crores under 421 schemes.
.
Association of Mutual Funds in India (AMFI)
need mutual funds in India

With the increase in mutual fund players in India,
a as generated to function as a non-profit organization. Association of Mutual Funds
in India (AMFI) was incorporated on 22nd August, 1995.
AMFI is an apex body of all Asset Management Companies (AMC) which has been
registered with SEBI. Till date all the AMCs are that have launched mutual fund
schemes are its members. It functions under the supervision and guidelines of its
Board of Directors.
Association of Mutual Funds India has brought down the Indian Mutual Fund Industry
to a professional and healthy market with ethical lines enhancing and maintaining
standards. It follows the principle of both protecting and promoting the interests of
mutual funds as well as their unit holders.
The objectives of Association of Mutual Funds in India
The Association of Mutual Funds of India works with 30 registered AMCs of the
[Type text] Page 21

country. It has certain defined objectives which juxtaposes the guidelines of its Board
of Directors. The objectives are as follows:
• This mutual fund association of India maintains a high professional and ethical
standards in all areas of operation of the industry.
• It also recommends and promotes the top class business practices and code
of conduct which is followed by members and related people engaged in the
activities of mutual fund and asset management. The agencies who are by
any means connected or involved in the field of capital markets and financial
services also involved in this code of conduct of the association.
• AMFI interacts with SEBI and works according to SEBIs guidelines in the
mutual fund industry.
• Association of Mutual Fund of India does represent the Government of India,

the Reserve Bank of India and other related bodies on matters relating to the
Mutual Fund Industry.
• It develops a team of well qualified and trained Agent distributors. It

implements a programme of training and certification for all intermediaries and
other engaged in the mutual fund industry.
• AMFI undertakes all India awareness programme for investors in order to

promote proper understanding of the concept and working of mutual funds.
• At last but not the least association of mutual fund of India also disseminate
information on Mutual Fund Industry and undertakes studies and research
either directly or in association with other bodies.
aThe sponsorers of Association of Mutual Funds in Indi
Bank Sponsored
• SBI Fund Management Ltd.
• BOB Asset Management Co. Ltd.
• Can bank Investment Management Services Ltd.
[Type text] Page 22

• UTI Asset Management Company Pvt. Ltd.
Institutions
• GIC Asset Management Co. Ltd.
• Jeevan Bima Sahayog Asset Management Co. Ltd.
Private Sector
Indian:-
• Benchmark Asset Management Co. Pvt. Ltd.
• Cholamandalam Asset Management Co. Ltd.
• Credit Capital Asset Management Co. Ltd.
• Escorts Asset Management Ltd.
• JM Financial Mutual Fund
• Kotak Mahindra Asset Management Co. Ltd.
• Reliance Capital Asset Management Ltd.
• Sahara Asset Management Co. Pvt. Ltd
• Sundaram Asset Management Company Ltd.
• Tata Asset Management Private Ltd.
Predominantly India Joint Ventures:-
• Birla Sun Life Asset Management Co. Ltd.
• DSP Merrill Lynch Fund Managers Limited
• HDFC Asset Management Company Ltd.
Predominantly Foreign Joint Ventures:-
• ABN AMRO Asset Management (I) Ltd.
• Alliance Capital Asset Management (India) Pvt. Ltd.
• Deutsche Asset Management (India) Pvt. Ltd.
• Fidelity Fund management Private Limited
• Franklin Templeton Asset Mgmt. (India) Pvt. Ltd.
• HSBC Asset Management (India) Private Ltd.
[Type text] Page 23

• ING Investment Management (India) Pvt. Ltd.
• Morgan Stanley Investment Management Pvt. Ltd.
• Principal Asset Management Co. Pvt. Ltd.
• Prudential ICICI Asset Management Co. Ltd.
• Standard Chartered Asset Mgmt Co. Pvt. Ltd.
Association of Mutual Funds in India Publications
AMFI publics mainly two types of bulletin. One is on the monthly basis and the other
is quarterly. These publications are of great support for the investors to get intimation
of the knowhow of their parked money.
Mutual Fund Companies in India
The concept of mutual funds in India dates back

to the year 1963. The era between 1963 and 1987 marked the existance of only one
mutual fund company in India with Rs. 67bn assets under management (AUM), by
the end of its monopoly era, the Unit Trust of India (UTI). By the end of the 80s
decade, few other mutual fund companies in India took their position in mutual fund
market.
The new entries of mutual fund companies in India were SBI Mutual Fund, Canbank
Mutual Fund, Punjab National Bank Mutual Fund, Indian Bank Mutual Fund, Bank of
India Mutual Fund.
The succeeding decade showed a new horizon in indian mutual fund industry. By the
end of 1993, the total AUM of the industry was Rs. 470.04 bn. The private sector
funds started penetrating the fund families. In the same year the first Mutual Fund
Regulations came into existance with re-registering all mutual funds except UTI. The
regulations were further given a revised shape in 1996.
Kothari Pioneer was the first private sector mutual fund company in India which has
now merged with Franklin Templeton. Just after ten years with private sector players
[Type text] Page 24

penetration, the total assets rose up to Rs. 1218.05 bn. Today there are 33 mutual
fund companies in India.
Major Mutual Fund Companies in India
ABN AMRO Mutual Fund
ABN AMRO Mutual Fund was setup on April 15, 2004 with ABN AMRO Trustee
(India) Pvt. Ltd. as the Trustee Company. The AMC, ABN AMRO Asset Management
(India) Ltd. was incorporated on November 4, 2003. Deutsche Bank A G is the
custodian of ABN AMRO Mutual Fund.
Birla Sun Life Mutual Fund
Birla Sun Life Mutual Fund is the joint venture of Aditya Birla Group and Sun Life
Financial. Sun Life Financial is a golbal organisation evolved in 1871 and is being
represented in Canada, the US, the Philippines, Japan, Indonesia and Bermuda
apart from India. Birla Sun Life Mutual Fund follows a conservative long-term
approach to investment. Recently it crossed AUM of Rs. 10,000 crores.
Bank of Baroda Mutual Fund (BOB Mutual Fund)
Bank of Baroda Mutual Fund or BOB Mutual Fund was setup on October 30, 1992
under the sponsorship of Bank of Baroda. BOB Asset Management Company
[Type text] Page 25

Limited is the AMC of BOB Mutual Fund and was incorporated on November 5,
1992. Deutsche Bank AG is the custodian.
HDFC Mutual Fund
HDFC Mutual Fund was setup on June 30, 2000 with two sponsorers nemely
Housing Development Finance Corporation Limited and Standard Life Investments
Limited.
HSBC Mutual Fund
HSBC Mutual Fund was setup on May 27, 2002 with HSBC Securities and (India)
Private Limited as the sponsor. Board of Trustees, HSBC Mutual Fund acts as the
Trustee Company of HSBC Mutual Fund.
ING Vysya Mutual Fund
ING Vysya Mutual Fund was setup on February 11, 1999 with the same named
Trustee Company. It is a joint venture of Vysya and ING. The AMC, ING Investment
Management (India) Pvt. Ltd. was incorporated on April 6, 1998.
Prudential ICICI Mutual Fund
The mutual fund of ICICI is a joint venture with Prudential Plc. of America, one of the
largest life insurance company in the US of A. Prudential ICICI Mutual Fund was
setup on 13th of October, 1993 with two sponsorers, Prudential Plc. and ICICI Ltd.
The Trustee Company formed is Prudential ICICI Trust Ltd. and the AMC is
Prudential ICICI Asset Management Company Limited incorporated on 22nd of June,
1993.
Sahara Mutual Fund
[Type text] Page 26

Sahara Mutual Fund was set up on July 18, 1996 with Sahara India Financial
Corporation Ltd. as the sponsor. Sahara Asset Management Company Private
Limited incorporated on August 31, 1995 works as the AMC of Sahara Mutual Fund.
The paid-up capital of the AMC stands at Rs 25.8 crore.
State Bank of India Mutual Fund
State Bank of India Mutual Fund is the first Bank sponsored Mutual Fund to launch
offshor fund, the India Magnum Fund with a corpus of Rs. 225 cr. approximately.
Today it is the largest Bank sponsored Mutual Fund in India. They have already
launched 35 Schemes out of which 15 have already yielded handsome returns to
investors. State Bank of India Mutual Fund has more than Rs. 5,500 Crores as AUM.
Now it has an investor base of over 8 Lakhs spread over 18 schemes.
Tata Mutual Fund
Tata Mutual Fund (TMF) is a Trust under the Indian Trust Act, 1882. The sponsorers
for Tata Mutual Fund are Tata Sons Ltd., and Tata Investment Corporation Ltd. The
investment manager is Tata Asset Management Limited and its Tata Trustee
Company Pvt. Limited. Tata Asset Management Limited's is one of the fastest in the
country with more than Rs. 7,703 crores (as on April 30, 2005) of AUM.
Kotak Mahindra Mutual Fund
Kotak Mahindra Asset Management Company (KMAMC) is a subsidiary of KMBL. It

is presently having more than 1,99,818 investors in its various schemes. KMAMC
started its operations in December 1998. Kotak Mahindra Mutual Fund offers
schemes catering to investors with varying risk - return profiles. It was the first
company to launch dedicated gilt scheme investing only in government securities.
Unit Trust of India Mutual Fund
UTI Asset Management Company Private Limited, established in Jan 14, 2003,
[Type text] Page 27

manages the UTI Mutual Fund with the support of UTI Trustee Company Privete
Limited. UTI Asset Management Company presently manages a corpus of over
Rs.20000 Crore. The sponsorers of UTI Mutual Fund are Bank of Baroda (BOB),
Punjab National Bank (PNB), State Bank of India (SBI), and Life Insurance
Corporation of India (LIC). The schemes of UTI Mutual Fund are Liquid Funds,
Income Funds, Asset Management Funds, Index Funds, Equity Funds and Balance
Funds.
Reliance Mutual Fund
Reliance Mutual Fund (RMF) was established as trust under Indian Trusts Act, 1882.
The sponsor of RMF is Reliance Capital Limited and Reliance Capital Trustee Co.
Limited is the Trustee. It was registered on June 30, 1995 as Reliance Capital
Mutual Fund which was changed on March 11, 2004. Reliance Mutual Fund was
formed for launching of various schemes under which units are issued to the Public
with a view to contribute to the capital market and to provide investors the
opportunities to make investments in diversified securities.
Standard Chartered Mutual Fund
Standard Chartered Mutual Fund was set up on March 13, 2000 sponsored by
Standard Chartered Bank. The Trustee is Standard Chartered Trustee Company Pvt.
Ltd. Standard Chartered Asset Management Company Pvt. Ltd. is the AMC which
was incorporated with SEBI on December 20,1999.
Franklin Templeton India Mutual Fund
The group, Frnaklin Templeton Investments is a California (USA) based company

with a global AUM of US$ 409.2 bn. (as of April 30, 2005). It is one of the largest
financial services groups in the world. Investors can buy or sell the Mutual Fund
through their financial advisor or through mail or through their website. They have
Open end Diversified Equity schemes, Open end Sector Equity schemes, Open end
Hybrid schemes, Open end Tax Saving schemes, Open end Income and Liquid
schemes, Closed end Income schemes and Open end Fund of Funds schemes to
[Type text] Page 28

offer.
Morgan Stanley Mutual Fund India
Morgan Stanley is a worldwide financial services company and its leading in the
market in securities, investmenty management and credit services. Morgan Stanley
Investment Management (MISM) was established in the year 1975. It provides
customized asset management services and products to governments, corporations,
pension funds and non-profit organisations. Its services are also extended to high
net worth individuals and retail investors. In India it is known as Morgan Stanley
Investment Management Private Limited (MSIM India) and its AMC is Morgan
Stanley Mutual Fund (MSMF). This is the first close end diversified equity scheme
serving the needs of Indian retail investors focussing on a long-term capital
appreciation.
Escorts Mutual Fund
Escorts Mutual Fund was setup on April 15, 1996 with Excorts Finance Limited as its
sponsor. The Trustee Company is Escorts Investment Trust Limited. Its AMC was
incorporated on December 1, 1995 with the name Escorts Asset Management
Limited.
Alliance Capital Mutual Fund
Alliance Capital Mutual Fund was setup on December 30, 1994 with Alliance Capital
Management Corp. of Delaware (USA) as sponsorer. The Trustee is ACAM Trust
Company Pvt. Ltd. and AMC, the Alliance Capital Asset Management India (Pvt) Ltd.
with the corporate office in Mumbai.
Benchmark Mutual Fund
Benchmark Mutual Fund was setup on June 12, 2001 with Niche Financial Services
Pvt. Ltd. as the sponsorer and Benchmark Trustee Company Pvt. Ltd. as the Trustee
[Type text] Page 29

Company. Incorporated on October 16, 2000 and headquartered in Mumbai,
Benchmark Asset Management Company Pvt. Ltd. is the AMC.
Canbank Mutual Fund
Canbank Mutual Fund was setup on December 19, 1987 with Canara Bank acting as
the sponsor. Canbank Investment Management Services Ltd. incorporated on March
2, 1993 is the AMC. The Corporate Office of the AMC is in Mumbai.
Chola Mutual Fund
Chola Mutual Fund under the sponsorship of Cholamandalam Investment & Finance
Company Ltd. was setup on January 3, 1997. Cholamandalam Trustee Co. Ltd. is
the Trustee Company and AMC is Cholamandalam AMC Limited.
LIC Mutual Fund
Life Insurance Corporation of India set up LIC Mutual Fund on 19th June 1989. It
contributed Rs. 2 Crores towards the corpus of the Fund. LIC Mutual Fund was
constituted as a Trust in accordance with the provisions of the Indian Trust Act,
1882. . The Company started its business on 29th April 1994. The Trustees of LIC
Mutual Fund have appointed Jeevan Bima Sahayog Asset Management Company
Ltd as the Investment Managers for LIC Mutual Fund.
GIC Mutual Fund
GIC Mutual Fund, sponsored by General Insurance Corporation of India (GIC), a

Government of India undertaking and the four Public Sector General Insurance
Companies, viz. National Insurance Co. Ltd (NIC), The New India Assurance Co.
Ltd. (NIA), The Oriental Insurance Co. Ltd (OIC) and United India Insurance Co. Ltd.
(UII) and is constituted as a Trust in accordance with the provisions of the Indian
Trusts Act, 1882.
[Type text] Page 30

.
COMPANY PROFILE
(KOTAK MAHINDRA)
Kotak Mahindra Mutual Fund (KMMF) is managed by Kotak Mahindra Asset

Management Company Ltd., a wholly owned subsidiary of Kotak Mahindra
Bank Ltd. Kotak Mahindra Mutual Fund launched its Schemes in December 1998
and today manages assets over and above Rs. 7353.82 cr. contributed by more
than 1,99,818 investors in various schemes. KMMF has to its credit the launching of
innovative schemes and plans like Kotak Gilt and Free Life Insurance with Kotak
Bond Deposit Plan.
Kotak Mahindra is one of India's leading financial institutions, offering complete

financial solutions that encompass every sphere of life. From commercial banking, to
stock broking, to mutual funds, to life insurance, to investment banking, the group
caters to the financial needs of individuals and corporates.
The group has a net worth of around Rs.1,700 crore and employs over 4,000
employees in its various businesses. With a presence in 74 cities in India and offices
in New York, London, Dubai and Mauritius, it services a customer base of over
5,00,000
Kotak Mahindra has international partnerships with Goldman Sachs (one of the
world's largest investment banks and brokerage firms), Ford Credit (one of the
world's largest dedicated automobile financiers) and Old Mutual (a large insurance,
banking and asset management conglomerate).
[Type text] Page 31
Kotak Mahindra Asset Management Company Limited (KMAMC), a wholly owned
subsidiary of KMBL, is the asset manager for Kotak Mahindra Mutual Fund (KMMF).
KMAMC started operations in December 1998 and has over 1,99,818 investors in
various schemes. KMMF offers schemes catering to investors with varying risk -
return profiles and was the first fund house in the country to launch a dedicated gilt
scheme investing only in government securities.
The Kotak Mahindra Group was born in 1985 as Kotak Capital Management Finance
Limited. This company was promoted by Uday Kotak, Sidney A. A. Pinto and Kotak
& Company. Industrialists Harish Mahindra and Anand Mahindra took a stake in
1986, and that's when the company changed its name to Kotak Mahindra Finance
Limited.
Since then it's been a steady and confident journey to growth and success.
Kotak Mahindra Finance Limited starts the activity of Bill Discounting
Kotak Mahindra Finance Limited enters the Lease and Hire Purchase market.
The Auto Finance division is started the Investment Banking Division is started.
Enters the Funds Syndication sector
1995 Brokerage and Distribution businesses incorporated into a separate company -

Kotak Securities. Investment Banking division incorporated into a separate company
- Kotak Mahindra Capital Company.
1996 The Auto Finance Business is hived off into a separate company - Kotak
Mahindra Primus Limited. Kotak Mahindra takes a significant stake in Ford Credit
Kotak Mahindra Limited, for financing Ford vehicles. The launch of Matrix
Information Services Limited marks the Group’s entry into information distribution.
1998 Enters the mutual fund market with the launch of Kotak Mahindra Asset
Management Company.
Kotak Mahindra ties up with Old Mutual plc. For the Life Insurance business.
Kotak Securities launches kotakstreet.com - its on-line broking site. Formal
[Type text] Page 32

commencement of private equity activity through setting up of Kotak Mahindra
Venture Capital Fund.
2001 Matrix sold to Friday Corporation Launches Insurance Services
2003 Kotak Mahindra Finance Ltd. converts to bank Kotak Mahindra is one of
India's leading financial institutions, offering complete financial solutions cities in
India and offices in New York, London, Dubai and Mauritius, it services a customer
base of over 5,00,000.
has international partnerships with Goldman Sachs (one of the world's largest
investment banks and brokerage firms), Ford Credit (one of the world's largest
dedicated automobile financiers) and Old Mutual (a large insurance, banking and
asset management conglomerate that encompass every sphere of life. From
commercial banking, to stock broking, to mutual funds, to life insurance, to
investment banking, the group caters to the financial needs of individuals and
corporates.
The group has a net worth of around Rs.1,700 crore and employs over 4,000
5,00,000.
Kotak Mahindra Asset Management Company Limited (KMAMC), a wholly owned
subsidiary of KMBL, is the asset manager for Kotak Mahindra Mutual Fund (KMMF).
KMAMC started operations in December 1998 and has over 1,99,818 investors in
various schemes. KMMF offers schemes catering to investors with varying risk -
return profiles and was the first fund house in the country to launch a dedicated gilt
scheme investing only in government securities.
Kotak Investment Banking* (KIB), India's premier Investment Bank is a strategic joint
venture between Kotak Mahindra Bank Limited (KMBL) and the LLP.
[Type text] Page 33

KMBL has come into existence in March 2003 through the conversion of KOTAK into
a Commercial Bank. Kotak Mahindra is one of India's leading financial institutions,
offering complete financial solutions that encompass every sphere of life. From
commercial banking, to stock broking, to mutual funds, to life insurance, to
investment banking, the group caters to the v needs of individuals and corporates.
The group has a net worth of over Rs.1,550 crore and employs over 3,000
5,00,000.
Kotak Investment Banking (KIB) and Kotak Institutional Equities represent the
securities business of the Kotak Mahindra Group **(KI), both, joint ventures with
Goldman Sachs involved in brokerage, distribution and research.
We are a full service Investment Bank bringing to our clients the global reach and
expertise of Goldman Sachs and the local knowledge and skills of Kotak Mahindra.
As a full service Investment Bank, Kotak Investment Banking core business areas
include Equity Issuances, Mergers & Acquisitions, Advisory Services and Fixed
Income Securities and Principal Business.
Our strength lies in understanding our clients' businesses backed by a strong

research team and an extensive distribution network, which spans a wide variety of
investors across the country. We are also the first Indian Investment Bank to be
registered with the Securities & Futures Authority in the UK (through our wholly
owned subsidiary) and the National Association of Securities and Dealers in the
USA.
We are also the first Indian Investment Bank to be appointed by the Government of
India as a Co-lead Manager in their international divestment of Gas Authority of India
Ltd through a GDR offering.
We are today well positioned in an increasing globalised environment to provide full
service to its clients based either in India or overseas.
[Type text] Page 34

KOTAK SECURITIES LIMITED
Kotak Securities Limited, a subsidiary of Kotak Mahindra Bank, is the stock broking
and distribution arm of the Kotak Mahindra Group. The company was set up in 1994.
Kotak Securities is a corporate member of both The Bombay Stock Exchange and
The National Stock Exchange of India Limited. Its operations include stock broking
and distribution of various financial products - including private and secondary
placement of debt and equity and mutual funds. Currently, Kotak Securities is one of
the largest broking houses in India with wide geographical reach. The company has
four main areas of business: (1) Institutional Equities, (2) Retail (equities and other
financial products), (3) Portfolio Management and (4) Depository Services.
• Institutional Business
This division primarily covers secondary market broking. It caters to the needs
of foreign and Indian institutional investors in Indian equities (both local
shares and GDRs). The division also incorporates a comprehensive research
cell with sectoral analysts who cover all the major areas of the Indian
economy.
• Client Money Management

This division provides professional portfolio management services to high net-
worth individuals and corporates. Its expertise in research and stock broking
gives the company the right perspective from which to provide its clients with
investment advisory services.
• Retail distribution of financial products

Kotak Securities has a comprehensive retail distribution network, comprising
870 offices (own and franchisees) across 309 cities and towns, servicing
590,000 customers. This network is used for the distribution and placement of
a range of financial products that includes company fixed deposits, mutual
funds, Initial Public Offerings, secondary debt and equity and small savings
schemes.
• Depository Services
[Type text] Page 35
Kotak Securities is a depository participant with the National Securities
Depository Limited and Central Depository Services (India) Limited for trading
and settlement of dematerialised shares. Since it is also in the broking
business, investors who use its depository services get a dual benefit. They
are able to use its brokerage services to execute transactions and its
depository services to settle these.
Kotak Securities' width, volume and quality of offerings regularly earn it

accolades from industry monitors. In recent times, these have included:
• Asia Money (2007): Best Equity House in India
• Thomson Extel Survey Awards (2007): Leading Equity House in India
• Avaya Global Connect Customer Responsiveness Awards in Financial

Services Sector, 2007
• CNBC TV18 — Optimix Financial Advisory Awards (2008): Best Performing

Equity Broker in India
Kotak Institutional Equities
Kotak Institutional Equities, among the top institutional brokers in India. It

mainly covers secondary market broking and the marketing of equity
offerings, including IPOs, to domestic and foreign institutional investors. Its
full-fledged research division comprises 26 analysts engaged in macro-
economic studies, industry-and company-specific equity research.
Kotak Institutional Equities has full financial service capability, which includes
derivatives, facilitating market access through affiliates and the distinctive
offering of corporate access to investors. The division services over 250
clients including FIIs, domestic institutions and mutual funds. The division has
sales desks in Mumbai, London and New York, with the India desk also
servicing clients in Hong Kong, Singapore, Japan and Australia.
AWARDS:
[Type text] Page 36
The accolades that Kotak Securities has been graced with include:
• 'Best Performing Equity Broker in India - CNBC TV 18' – Optimix Financial

Advisory Awards, 2008
• 'Best Brokerage Firm in India' by Asiamoney in 2007
• ‘The Leading Equity House in India’ in Thomson Extel Surveys Awards for the
year 2007
• Euromoney Award (2006 & 2007) - Best Provider of Portfolio Management :

Equities
• Avaya Customer Responsiveness Awards (2006) in Financial Institution

Sector
• Asia money Award (2006)- Best Broker In India
• Euro money Award (2005)-Best Equities House In India
• Finance Asia Award (2005)-Best Broker In India
• Finance Asia Award (2004)- India's best Equity House
• Prime Ranking Award (2003-04)- Largest Distributor of IPO's
Various Schemes available under Kotak equity

schemes
Kotak 30
(Open Ended Equity Scheme)
[Type text] Page 37

Kotak 30 is an open-ended equity growth scheme that invests predominantly in large
cap stocks that are diversified across sectors and form a significant proportion of
total market capitalization. The investment objective of the scheme is to generate
capital appreciation from a portfolio of predominantly equity and equity related
securities. The scheme generally invests in 30 stocks but has flexibility to go up to 39
companies. These companies may or may not be the same that constitute the BSE
Sensitive Index or the NSE Fifty (S&P CNX Nifty) index. The scheme does offer
some flavour of mid-caps (maximum exposure up to 20%) to potentially enhance
returns
Kotak Lifestyle
Kotak Lifestyle, open-ended equity scheme that seeks to capitalize on the growing
and sustainable consumption boom in India. The key drivers for the lifestyle theme
are 4 A's viz Awareness, Availability, Aspiration and Affordability. This together
facilitates the consumption boom - the basic premise on which the scheme evolves.
The scheme endeavors to invest across sectors and companies, like media,
personal care, telecom, and entertainment, which benefit from the change in the
scale of demand. The scheme is suitable for who want to participate in the
consumption led story of India
Kotak Global India.

A diversified equity scheme, which aims at capturing the growth potential of globally
competitive Indian companies. Kotak Global India focuses on Globally Competitive
Indian Companies that are looking at international market for growth. The investment
strategy is to have a portfolio diversified across sectors. It aims at capturing potential
valuation gains derived from resurgence in manufacturing sector as well as inherent
strength in the service sector. The scheme follows a bottom up approach to stock
[Type text] Page 38

selection with focus on Indian companies with a clear global expansion / export
strategy for incremental growth
Kotak Equity Arbitrage

(Open Ended Equity Growth)
An open ended equity oriented scheme that aims to generate income and capital
appreciation by predominantly investing in arbitrage opportunities in the cash and
derivatives segment of the equity market and in debt and money market securities.
The scheme evaluates the difference between price of a stock in futures and spot
market and enters into only those trades where there is a potential arbitrage
available. The fund manager may square off or roll over the positions depending on
the opportunities available. The scheme is suitable for investors who have an
investment horizon of 3 months and above and who want to participate in equity
arbitrage market for returns better than cash funds
Sub-Chapter:Three
Introduction:U.T.I SECURITIES
1. Vision
To be the most Preferred Mutual Fund.
2.Our mission is to make UTI Mutual Fund:
• The most trusted brand, admired by all stakeholders
• The largest and most efficient money manager with global presence
[Type text] Page 39
• The best in class customer service provider
• The most preferred employer
• The most innovative and best wealth creator
• A socially responsible organisation known for best corporate governance
Genesis
Jan 14, 2003 is when UTI Mutual Fund started to pave its path following the vision of
UTI Asset Management Company Limited, who has been appointed by the UTI
Trustee Company Limited for managing the schemes of UTI Mutual Fund and the
schemes transferred/migrated from the erstwhile Unit Trust of India.
The UTI Asset Management Company provides professionally managed back office
support for all business services of UTI Mutual Fund (excluding fund management)
in accordance with the provisions of the Investment Management Agreement, the
Trust Deed, the SEBI (Mutual Funds) Regulations and the objectives of the
schemes. State-of-the-art systems and communications are in place to ensure a
seamless flow across the various activities undertaken by UTIMF.
UTI AMC is a registered portfolio manager under the SEBI (Portfolio Managers)
Regulations, 1993 on 3rd February 2004, for undertaking portfolio management
services and also acts as the manager and marketer to offshore funds through its
100 % subsidiary, UTI International Limited, registered in Guernsey, Channel
Islands.
Assets Under Management

UTI Asset Management Company presently manages a corpus of over Rs. 56,854
Crores as on 31st Dec 2007 (source: www.amfiindia.com) . UTI Mutual Fund has a
track record of managing a variety of schemes catering to the needs of every class
of citizenry. It has a nationwide network consisting 79 UTI Financial Centres (UFCs)
and UTI International offices in London, Dubai and Bahrain. With a view to reach to
common investors at district level, 3 satellite offices have also been opened in select
towns and districts.
We have a well-qualified, professional fund management team, who have been

highly empowered to manage funds with greater efficiency and accountability in the
[Type text] Page 40
sole interest of unit holders. The fund managers are also ably supported with a
strong in-house securities research department. To ensure better management of
funds, a risk management department is also in operation.
Reliability
UTIMF has consistently reset and upgraded transparency standards. All the
branches, UFCs and registrar offices are connected on a robust IT network to ensure
cost-effective quick and efficient service. All these have evolved UTI Mutual Fund to
position as a dynamic, responsive, restructured, efficient and transparent SEBI
compliant entity.
U.T.I funds in India
UTI Mutual Fund came into existence on 1st February 2003. Bank of Baroda (BOB),
Punjab National Bank (PNB) and State Bank of India (SBI) and Life Insurance
Corporation of India (LIC) are the sponsors of the UTI Mutual Fund. UTI Mutual Fund
is managed by UTI Asset Management Company Private Limited (AMC). UTI AMC is
a registered portfolio manager under the SEBI (Portfolio Managers) Regulations,
1993 for undertaking portfolio management services and also acts as the manager
and marketer to offshore funds.
[Type text] Page 41

CHAPTER:FOUR
RESEARCH METODOLOGY
[Type text] Page 42

RESEARCH METODOLOGY
Research always starts with a question or a problem. Its purpose is to question
through the application of the scientific method. It is a systematic and intensive study
directed towards a more complete knowledge of the subject studied. Marketing
research is the function which links the consumer, customer and public to the
marketer through information- information used to identify and define marketing
opportunities and problems generate, refine, and evaluate marketing actions,
monitor marketing actions, monitor marketing performance and improve
understanding of market as a process.
Marketing research specifies the information required to address these issues,

designs, and the method for collecting information, manage and implemented the
data collection process, analyses the results and communicate the findings and their
implication
[Type text] Page 43

I have prepared our project as descriptive type, as the objective of the study the
comparative analysis of fluctuation in prices of iron and steel and its impact on real
estate.
The Marketing Research Process

As marketing research is a systemic and formalized process, it follows a certain
sequence of research action. The marketing process has the following steps:
➢ Formulating the problems
➢ Developing objectives of the research
➢ Designing an effective research plan
➢ Data collection techniques
➢ Evaluating the data and preparing a research report
There are two types of data collection method use in my project report.
– Primary data
– Secondary data.
[Type text] Page 44

DATA COLLECTION
After the research methodology, research problem in marketing has been

identified and selected; the next step is together the requisite data. There are two
types of data collection method – primary data and secondary data.
There are two types of data collection method use in my project report.
– Primary data
– Secondary data.
For my project, I decided
1. Primary sources: The monthly fact sheets of different fund houses and
research reports from banks.
2. Secondary sources: Collection of data from Internet and Book
of data from Internet and Books.
[Type text] Page 45
HYPOTHESIS
The Hypothesis of the study involves Comparison between:
1. Kotak mutual Funds .
2. U.T.I Securities
Both the above firms deals with equity schemes.
CHAPTER:FOUR
Data interpretation and analysis
[Type text] Page 46

Data interpretation and analysis
1.COMPARISION OF KOTAK EMERGENCY FUNDS AND U.T.I ENERGY FUNDS
Scheme KOTAK U.T.I ENERGY

EMERGENCY FUNDS
FUND
Mutual Fund Family Kotak Mahindra Asset UTI Asset Mgmt

Mgmt Co. Ltd. Company Pvt. Ltd.
AMC Assets (Rs in cr) 18204.04 48754.17
Fund Class Equity Diversified Equity – Others
Scheme Assets (Rs in 87.64 440.87
cr)
Inception Date Mar-12-2007 Jun-26-1999
Latest NAV (Rs/Unit) 5.676 6.85
Minimum Investment 5000 5000
(Rs)
Entry Load 0.00% 2.25%
Exit Load 0.00% 1.00%
Fund Manager Sunder lal Anoop Bhaskar
Absolute Returns as on Apr-06-2009

3 Months -1.30% 6.50%
6 Months -18.30% -10.50%
1 Year -46.60% -34.60%
2 Years -43.50% -32.00%
3 Years - -32.90%
5 Years -
-5.20%
[Type text] Page 47

GRAPHICAL REPRESENTATION OF KOTAK EMERGENCY FUND
AND U.T.I ENERGY FUND
ANALYSIS: ABOVE GRAPH EXPLAINS THAT THE PERFORMANCE OF KOTAK

EMERGENCY EQUITY FUND IS MORE SAFER AND HAS GOOD
PERFORMANCE THAN THE U.T.I ENERGY FUND.
[Type text] Page 48

2.COMPARISION OF KOTAK 30(D) AND U.T.I EQUITY FUNDS
Scheme Kotak 30 (D) UTI Equity Fund (G)

Mutual Fund Family Kotak Mahindra Asset Mgmt Co. Ltd. UTI Asset Mgmt Company Pvt. Ltd.
Fund Class Equity Diversified Equity Diversified
Scheme Assets (Rs in cr) 638.94 1052.36
Inception Date Dec-22-1998 May-18-1992
Last dividend (Rs/Unit) 1.000 as on Mar-30-2009 -
Minimum Investment (Rs) 5000 5000
Exit Load 1.00% 1.00%
Load comment Entry load of 2.25% for investments less than Rs 2 crore
Entry load of 2.25% for investments upto Rs. 5
Exit load of 1% for investment less than Rs 2 crores
Crores. Exit Load 1% for investment less than 5
if redeemed within 180 days, 0.50% for investment
crores if exit within I Year from the date of
above Rs 2 crores if redeemed within180 days from
allotment.
the date of allotment.
Fund Manager Krishna Sanghvi Anoop Bhaskar / Arun Khurana
3 Months 2.2% 4.3%
6 Months -13.4% -11.0%
1 Year -31.8% -27.8%
2 Years -11.0% -11.4%
3 Years -6.1% -16.9%
5 Years 118.5% 78.0%
[Type text] Page 49

COMPARITIVE CHART TO STUDY COMPARISION
BETWEEN
KOTAK 30(D) AND U.T.I EQUITY FUNDS
ANALYSIS: U.T.I Schemes Equity shows better

performance and higher rate of return as compared to
Kotak 30(D) scheme equity fund
COMPARISION SHOWN BETWEEN KOTAK 30(D) AND U.T.I EQUITY TAX

SAVING(D)
Scheme Kotak 30 (D) UTI Equity Tax Saving (D)
[Type text] Page 50

Mutual Fund Family Kotak Mahindra Asset Mgmt Co. Ltd. UTI Asset Mgmt Company Pvt. Ltd.
Fund Class Equity Diversified Equity Tax Saving
Scheme Assets (Rs in cr) 638.94 237.29
Inception Date Dec-22-1998 Dec-15-1999
Last dividend (Rs/Unit) 1.000 as on Mar-30-2009 3.500 as on Feb-04-2008
Minimum Investment (Rs) 5000 500
Exit Load 1.00% 0.00%
Load comment Entry load of 2.25% for investments upto Rs. 5
Crores. Exit Load 1% for investment less than 5 Entry load of 2.25% for investments less than Rs
crores if exit within I Year from the date of 2 crores.
allotment.
Fund Manager Krishna Sanghvi Swati Kulkarni
2.2% 4.3%
6 Months -13.4% -11.3%
1 Year -31.8% -34.1%
2 Years -11.0% -21.0%
3 Years -6.1% -27.2%
5 Years 118.5% 53.4%
COMPARISION OF KOTAK 30(D) AND EQUITY TAX SAVING(D)
[Type text] Page 51

Analysis: from the above graph it
understood that u.t.i shows better
performance as compared
to kotak.
CHAPTER:5
FINDINGS AND
RECOMMENDATION
[Type text] Page 52

FINDINGS AND RECOMMENDATION
FINDINGS:
1. The performance of KOTAK emergency equity fund is more safer and has
good performance than the U.T.I energy fund.
2.It understood that U.T.I shows better performance as compared to Kotak.
3 U.T.I Schemes Equity shows better performance and higher rate of return as
compared to Kotak 30(D) scheme equity funds.
.
4.From the study it is clear that U.T.I shows much higher returns but has high
rate of risk factor as compared to Kotak Equity Schemes.
5.While Kotak shows much consistent performance and is considered more

safer as compared to mutual schemes provided by U.T.I.
[Type text] Page 53

Limitation:
Some of the difficulties and limitations faced by me during my training are as

follows:
➢ Lack of awareness among the people – This is the biggest limitation found
in this sector. Most of the people are not aware about the importance and the
necessity of the investments in their life.
➢ Perception of the people towards Investment sector – People still

consider investments just as a risking money.
➢ Investments does not give good returns – Still today people think that
Investment does not give good returns. They are not aware of the modern
Unit Linked Investment Plans which are offered by most of the Private sector
players. They are still under the perception that if they take Investment they
will get only 5-6% returns which is not true nowadays. Nowadays most of the
modern Unit Linked Investment Plans gives returns which are many times
more than that of bank Fixed deposits, National saving certificate, Post office
deposits and Public provident fund.
➢ Lack of awareness about the earning opportunity in the Investment

sector – People still today are not aware about the earning opportunity that
the Investment sector gives. After the privatization of the investment sector
many private giants have entered the in this sector. These private companies
in order to beat the competition and to increase their Investment Advisors to
increase their reach to the customers are giving very high commission rates
but people are not aware of that.
➢ Increased competition – Today the competition in this sector has became

very stiff. Currently there are various companies working in India .
[Type text] Page 54

CHAPTER:FIVE
APPENDICES,BIBLIOGRAPHY AND
WEBLIOGRAPHY.
BIBLIOGRAPHY
1.C.N KOTARI-RESEARCH METHODOLGY

PUBLICATION:NEW AGE INTERNATIONAL PUBLISHERS.
WEBLIOGRAPHY
• www.moneybhai.com
• www.moneycontrol.com
[Type text] Page 55
• www.mutualindia.com
• www.kotaksec.com
• www.utiindia.com
• www.google.com
• www.cnbcindia.com
[Type text] Page 56


Mutual Securities Kotak

Загружено:

Сведения о документе

Авторское право

Доступные форматы

Поделиться этим документом

Поделиться или встроить документ

Параметры публикации

Этот документ был вам полезен?

Это неприемлемый материал?

Авторское право:

Доступные форматы

Mutual Securities Kotak

Загружено:

Авторское право:

Доступные форматы

RESEARCH REPORT

“ TO STUDY THE COMPARISION OF MUTUAL EQUITY SCHEMES IN KOTAK

DISHA SCHOOL OF MANAGEMENT AND EDUCATION,RAIPUR

[Type text] Page 1

PROF. J RAJESH SRIVASTAV N. H. Deshpande

Signature of the student

[Type text] Page 2

[Type text] Page 3

[Type text] Page 4

CHAPTER 3.Research Methodology 45-48

CHAPTER 4.Data Intrepretation and Analysis 49-55

➢ Proper understanding and analysis of investment sector in India.

➢ Along with it I will be gaining the thorough knowledge of investment

INTRODUCTION: MUTUAL FUNDS

[Type text] Page 8

[Type text] Page 9

FIG 1.:DAIGRAM SHOWING CONCEPT OF MUTUAL FUND.

[Type text] Page 10

Entities Involved in Mutual Funds

The following diagram illustrates various entities involved in the organizational

[Type text] Page 11

The advantages of investing in a Mutual Fund are:

• Diversification: The best mutual funds design their portfolio s so individual

• Professional Management: Most mutual funds pay topflight professionals to

[Type text] Page 12

Drawbacks of Mutual Funds

Mutual funds have their drawbacks as:

• No Guarantees: No investment is risk free. If the entire stock market declines

[Type text] Page 13

Types of Mutual Fund

[Type text] Page 14

Fund according to Investment Objective:

1.Growth / Equity Oriented Scheme

[Type text] Page 15

4. Money Market or Liquid Fund

[Type text] Page 16

[Type text] Page 17

Mutual funds in India

Mutual funds in India

History of Mutual Funds

Mutual Funds Industry in India

First Phase - 1964-87

Second Phase - 1987-1993 (Entry of Public Sector Funds)

[Type text] Page 19

Third Phase - 1993-2003 (Entry of Private Sector Funds)

The 1993 SEBI (Mutual Fund) Regulations were substituted by a more

Fourth Phase - since February 2003

[Type text] Page 20

Association of Mutual Funds in India (AMFI)

need mutual funds in India

The objectives of Association of Mutual Funds in India

[Type text] Page 21

• Association of Mutual Fund of India does represent the Government of India,

• It develops a team of well qualified and trained Agent distributors. It

• AMFI undertakes all India awareness programme for investors in order to

aThe sponsorers of Association of Mutual Funds in Indi

• SBI Fund Management Ltd.

• BOB Asset Management Co. Ltd.

• Can bank Investment Management Services Ltd.

[Type text] Page 22

• GIC Asset Management Co. Ltd.

• Jeevan Bima Sahayog Asset Management Co. Ltd.

• Benchmark Asset Management Co. Pvt. Ltd.

• Cholamandalam Asset Management Co. Ltd.