Business Plan of A Theme Park

1.
Introduction
1.1 Business Plan:

A business plan is a formal statement of a set of business goals, the reasons why they
are believed attainable, and the plan for reaching those goals. It may also contain
background information about the organization or team attempting to reach those
goals.
The business goals being attempted may be for-profit or non-profit. For-profit business
plans typically focus on financial goals. Non-profit and government agency business
plans tend to focus on service goals, although non-profits may also focus on maximizing
profit. Business plans may also target changes in perception and branding by the
customer, client, tax-payer, or larger community. A business plan having changes in
perception and branding as its primary goals is called a marketing plan.
Operational plans describe the goals of an internal organization, working group or

department. Project plans, sometimes known as project frameworks, describe the goals
of a particular project. They may also address the project's place within the
organization's larger strategic goals.
1.2 Its necessity:

Business plan is so essential due to a number of important reasons which are as follows:
 The preparation process of a business plan forces the entrepreneur to take an

objective, critical, and unemotional look at the business in its entirety.
 It is a tool to manage the business better.
 It is a way to communicating the firm’s ideas to others and the basis for the financial
proposal.
1.3 How Business Plans Are Used:

Venture Capital
Business plan contests - provides a way for venture capitals to find promising projects
Venture capital assessment of business plans - focus on qualitative factors such as team.
Public Offerings
In a public offering, potential investors can evaluate perspectives of issuing company.
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Within Corporations
1. Fundraising
2. Total Quality Management
3. Management by Objective
4. Strategic Planning
5. Education
1.4 Objectives of a Business Plan:
1. To continue our strategy of controlled growth and through improved

management to continue to increase our net margin
2. To increase client satisfaction, through improved reporting, accuracy,

timeliness and estimates of cost and value, together with a better
understanding of our Client’s needs
3. Whilst maintaining our commitment to core water industry customers,

continue to diversify into targeted markets in Energy, Rail & Scotland
4. To learn how to formulate an effective Business Plan.

5. To continue our strategy of controlled growth and through improved
management to continue increasing our net margin
6. Operating the firm efficiently.
7. Funding the firm.
8. Seeking financing.
9. Arranging strategic alliances.
10. Obtaining large contracts.
11. Testing the viability of our plans.
12. Attracting key employees.
13. Business plan can uncover omissions and/or weaknesses in our planning
process.
14. To organize our thoughts and ambitions for our business venture.
15. It can be used as a selling tool in dealing with important relationships
including our lenders, investors and banks.
16. Completing mergers and acquisitions.
17. To help banks and others who might lend us money.
18. Starting international operations.
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1.5 Origin of the report: In order to fulfill the partial requirement of the BBA program,
our respected course instructor of the Entrepreneurship Development and Small
Business Management (MHR 303), Ms. Jesmin Sultana has assigned us to prepare a
business plan. This business plan is a part of our course. She has approved our topic on
Theme Park for our business plan.
1.6 Rationality of this study: Report preparing is a mandatory prerequisite for

students willing to attain a BBA degree at Institute of Business Administration,
University of Asia Pacific. Besides this, the issue of business plan has attracted the
significant attention of academia as well as industry. Therefore, this study is very
much significant in terms of modern business environment.
1.7 The scope of the report: The scope of the report was based on the annual
reports & web site, input from interviews of marketing managers, operations
managers, and financial managers of the fantasy Kingdom and Nandan Theme Park,
survey on general people of Dhaka City.
In-depth data were not always available on-demand due to some unavailable
reasons.
1.8 Objective of the study: The broad objective of this report is to fulfill the partial
requirement of the BBA program of UAP.
The specific objectives aimed for this report is to conceptualize the business plan of a
company.
1.9 Methodology: Information used to prepare this report has been collected from
both the primary and secondary sources which together provided a more
comprehensive information.
1.10 Collection of the data: A survey method was followed to gather primary
information by interviewing manager of the companies with a questionnaire. We also
conduct a survey on our potential target customers living in Dhaka to better
understand what are their needs and wants.
The secondary data was accumulated from annual reports, periodicals, articles and
brochures published by the company, journals, research papers and articles from
various online sources. A sample of our survey questionnaire is given below:
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Sample Questionnaire
Questionnaire for competitors
Starting Business
1. Why do you want to invest in this specific business?
 Profitable
 Expandable
 New segment
 Customer demand
 All of the above
2. What are the main investment goals?
 Market leader
 Opening more branches throughout the country
 Participate in international business
3. Indicate the activities that you will undertake under your new business venture?
 Promotion
 Advertising
 Customer service
Location
1. Where are the target clients?
 Rural areas
 Urban centers
 Rural as well as urban center
 Outside the country
2. Why do you locate your business here?
 Raw material
 Cheap transportation
 Availability of workforce
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 Ecological requirements
 Near the customers
 Land availability
Pricing
1. How do you price your service or product?

 Competitive price
 Markup method
 Others
Advertisement
1. Do you do advertising for your business?
 Yes
 No
2. How do you advertise?
 Through the media (television,radio,newspaper)
 Through the internet
 Through billboards
 Through word of mouth
3. What is your advertising budget?
 5-10% of TC
 10-15% of TC
 15-20% of TC
 Others
Consumers
1. What techniques are used to attract new customers?

 Coupon
 Discount
 Gift
 Packages
 Others
2. Which income group of customers you are targeting?
 Middle class
 Lower middle class
 Upper middle class
 Upper class
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Competitors
1. Who are your competitors?
………………………………………………………………………………………………….
2. How will the product or service beat competition?

 Through aggressive marketing
 Through competitive pricing
 Through high product price
3. Does the company have an edge over the competition?
………………………………………………………………………………………..
4. Is your number of competitors increasing or decreasing?
 Increasing
 Stable
 Decreasing
5. Are your competitors making profit?
 Profitable
 Highly profitable
 Incurring loss
6. How will you different from them?
 New service (rides)

 Convenient price
 Customer service
 Others
Capital
1. How much capital is needed to start this business?
…………………………………………………………………………………………
2. What are the sources of your capital?
 Bank loan
 Financial organization
 Owner’s capital
 Others
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3. Would you say that your business is profitable?
 Profitable
 Incurring loss
 Highly profitable
4. How does the company plan to grow further?
…………………………………………………………………………………………
Questionnaire for customers

1. What do you do?
 Student
 Service holder
 Business man
 Others
2. What’s your age?
……………………………………………………..
3. How many members in your family?
………………………………………………………………
4. How much do you spend per month?
 15000-20000 taka
 25000-35000taka
 Above 35000taka
5. What’s your opinion about our new project?
…………………………………………………………………………………………
6. Is our location convenient for you (Ashuliya)?
.......................................................................................
7. What transportation service do you expect?
 Own bus service

 Other buses
 Others
8. How much do you want to pay for our service?
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 250-350tk (per ride)
 400-500tk
 Above
9. Which package do you prefer?
 Family package
 Picnic package
 Couple package
10. Which advertising media you are most expose to?
 Television, radio
 Print media
 Internet
11. How much unique our offer to you?
 Not so much
 Highly attractive
 Attractive
12. What types of rides do you like?
 Water rides
 Roller coaster
 Magic carpet
 3D show
 Others
13. Are you worried about the safety of the rides?
 Worried
 Very worried
 Not worried
14. Do you need any facility for food in the park?
 Yes
 No
15. What kind of food do you prefer?
 Snacks
 Chinese
 Fast food
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 Bangla food
 Any kind of drinks
16. What attracts you most?
 Coupon
 Gift
 Free ride
 Packages
17. Do you prefer others entertainment programs like concert show on special occasion?
 Yes
 No
18. What kind of entertainment show you prefer?
 Live concert
 DJ show
19. Do you like to be a member in our park?
 Yes
 No
20. What kind of membership do you prefer?
 Bronze
 Silver
 Platinum
 Gold
1.11 Limitations:
There may be some limitations behind this report. These are –
1. Before this report, we did not prepare any business plan. That is why we faced
some problems to prepare the report because of new comers.
2. In the point of view of Bangladesh there was lack of information which we
searched from internet.
3. People sometime seem very unfriendly while asking questionnaires.
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4. The Managers of other theme parks did not share enough information with us
due to their privacy.
5. Some time the managers provide wrong information.
6. We are failed to survey outside of Dhaka city.
7. The market survey is not sufficient to justify the total market condition of Dhaka
city.
2.Description of the Industry:

In 1980 at first the theme park concept were introduce in Bangladesh. At that time only
one theme park named, shisupark was established for entertainment of the people of
Dhaka city in Bangladesh. After that time another theme park was established in
Shamoli named shishumela for fulfilling peoples demand. Since these two parks serves
only children’s. That’s why after that another theme theme park was established at
Gulshan named wonderland. After also peoples were not satisfied comparing with
neighborhood countries entertainment. So for fulfilling these types of demand of
peoples, the renowned concord group of companies was introduce the largest theme
park in Bangladesh named Fantasy Kingdom. The park fantasy kingdom provides
entertainment service as foreign theme parks. Now this park has become market leader
to capture maximum market share in theme park industry in Bangladesh. After that
another theme park named Nondon Park was introduced by nondon group of
companies which is situated at Nobinagar, Savar. This park also provides entertainment
service as foreign style. But due to some poor strategic management they are the second
market share holder of theme park industry in Bangladesh. This park is a major
competitive theme park of fantasy kingdom.
Our Paradise Theme Park is going to compete with them by providing better service
than any other existing parks of the country.
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3.Description of Paeradise Theme Park:
Name Paradise Theme Park
Location Sonargaon, Narayan ganj, Dhaka
Mission Dialogue Fun Unlimited
Product Type Entertainment Service [Theme Park]
Area 50 acres
Website www.paradisethemepark.com.bd
Business type Partnership(6 partners)
Map of Paradise Theme Park:
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Logo of The Firm:
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4.Description of the Service:
Paradise Theme Park will provide service with the various international rides. The
park mainly categorized by two types of entertainment
Adventure World Water World
Adventurers World:
Paradise Theme Park will provide service with various adventures and exciting rides.
Adventures rides will be categorized by three types of segment:
Family
Rides
Thrilling Children
Rides Rides
Adventurous
Rides
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4.1 Thrilling Rides
For some of the most spine-tingling, heart pumping scream rides in the country get
down to Paradise Theme Park. There are five thrilling rides we will provide to our
adventure lover customers.
Roller Coaster (DRAGON EXPRESS)
STATISTICS
Length: 200 mtrs
Top Speed: 80 k/ph
Ride Duration: approx 1.30 mins
Number of Passengers: 14
Requirement: Minimum 150cms.

Manufacturer: Built in Germany
Bumper cars
STATISTICS
Length: 1800 sqf. (Rectangular)
Top Speed: 30 k/ph
Ride Duration: approx 2 mins
Number of cars: 15
Each car contain: 2 passenger
Requirement: Minimum 120 cms.
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Bounty’s Revenge
STATISTICS
Height: Stands at 14m. Swings in 75 degree arc.
Ride Duration: 1min 30secs
Requirement: 107cm accompanied, 137cm

unaccompanied
Giant Splash
STATISTICS
Ride Duration: 5 Mins.
Number of boat: 10
Each boat contain: 4 Passengers
Manufacturer: Australia
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Reef Diver
STATISTICS
Height: 60 meters
Speed: 50 k/ph
Ride Duration: 1min
Requirement: 107cm accompanied, 137cm

unaccompanied
Attention: “Thrill ride is not for the faint-hearted!"
4.2 Family rides:
Paradise Theme Park will provide service through family rides - catering for the younger
thrill seekers, slightly less adventurous and tiny tots but still guaranteed to delight.
ZOZO Train
STATISTICS
Length: 300 meters
Top Speed: 25k/ph
Requirement: Any height applicable
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Ferris wheel
STATISTICS
Height: 150 Foot
Top Speed: Normal Speed
Manufacturer: Built in England
Bumper Boats
STATISTICS
Height to operate bumpers: 122cm
Height to be a passenger: 90 cm
Number of boats: 12
Each boat contain: 1passenger
Maximum weight: 136kg
Requirement: Not below 3 feet
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Paddle Boats
STATISTICS
Ride Duration: 10 mins.
Weight Requirement: 150kg (2 riders)
4D Cinema
STATISTICS
Capacity: 300 seats
Sound System: Dolby Digital
Environment: Air-conditioned
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Magic-Carpet
STATISTICS
Weight Requirement: 90 kg each (max.)
Height Requirement: Minimum 150cms
Speed Way
STATISTICS
Height Requirement: Minimum 150cms
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Swing Rides
STATISTICS
Height: 150 Foot
Top Speed: Moderate Speed
Rail Rider
STATISTICS
Height: 4m
Length: 500m
Top Speed: Pedaling power
Requirement: 90cm
Manufacturer: Thailand
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Lifting Boat
STATISTICS
Height: 300 Foot
Top Speed: Moderate Speed
Ride Duration: approx 10 mins.
Crazy Car
STATISTICS
Length: 2000 sqf. (Rectangular)
Top Speed: 40 k/ph
Number of cars: 15
Each car contain: 2 passenger
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Space Wheel
STATISTICS
Top Speed: 40 k/ph
Ride Duration: approx 2 mins Number of

Chairs: 50
Each contain: 1 passenger Requirement:

Minimum 120 cms.
Manufacturer: Built in Australia
Flying Kite
STATISTICS
Top Speed: 60 k/ph

Chairs: 25
Each contain: 2 passengers Requirement:

Minimum 120 cms.
Speedy Cup
STATISTICS
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Top Speed: 50 k/ph
Ride Duration: approx 3 mins Number of Cups: 20
Each contain: 3 passengers Requirement: Minimum 120 cms.
Magnetic Train
STATISTICS
Top Speed: 80 k/ph

Container: 15
Each contain: 5 passengers Requirement:

Minimum 150 cms.
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4.3 Children Rides
Paradise Theme Park will also provide service through children rides - catering for the
children who want to get little bit adventurous and tiny tots but still guaranteed to delight.
Mini Wheel
STATISTICS
Weight Requirement: Max.40 kg
Height Requirement: 50cms
Mini Train
STATISTICS
Length: 200 meters
Top Speed: 20k/ph
Requirement: Any height applicable
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Little Leaper
STATISTICS
Top Speed: Drops 2 metres per sec

Requirement: 90cm
Manufacturer: Zamperla Rides
Coffee Cup
STATISTICS
Top Speed: Normal Rounding
Requirements: 90cm
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Air ride
STATISTICS
Top Speed: 40 km/h
Requirements: 90cm
Little Speed Boat
STATISTICS
Top Speed: 30 km/h
Requirement: 90cm
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Cinderella ride
STATISTICS
Top Speed: Normal
Number of Rides: 10
Requirement: 90cm
Dragon coaster
STATISTICS
Top Speed: 50 km\h
Requirements: 90cm
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Rounding car
STATISTICS
Top Speed: Normal
Number of cars: 06
Requirement: 90cm
Mini car
STATISTICS
Top Speed: Normal
Number of cars: 06
Requirements: 90cm
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Swing Horse
STATISTICS
Top Speed: 20km\h
Number of Horses: 15
Requirement: 90cm
Mini Air Craft
STATISTICS
Top Speed: Normal
Number of Sits: 6
Requirements: 90cm
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Digger Land
STATISTICS
Top Speed: Drops 12 metres per sec
Requirement: 90cm
Video Games
STATISTICS
Number of Gamers: 10
Screen: Wide
Sound: Smooth
Requirement: 90cm
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Crazy Bus
STATISTICS
Top Speed: Normal
Requirements: 90cm
4.4 Water World
Open all year round, Paradise Theme Park will also provide service with the water slides.
Here people will get wet and wild with their family and friends… Located within the Paradise
Theme Park where will have thrilling waterslides for older kids, splash pools for the very
young, restaurants, DJ shows, dance zones, changing areas, and everything else you may
need for some splashing fun!
Water Mountain Mat Slides
STATISTICS
Duration: Unlimited
Weight Requirement: 90kg
Length: 150 mtrs

Requirement: 100cm. No eyewear and no
jewelry permitted for safety.
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Rocky Mountain Rapids
STATISTICS
Requirement: 110cm. No eyewear and no
jewelry permitted for your safety.
Weight Requirement: 90kg (single tube)
Length: 160 mtrs
Duration: Unlimited
Aqua Super 6 Racer
STATISTICS
Length: 110 mtrs
Top Speed: 40 k/ph
Ride Duration: approx 10 secs
Requirement: 110 cms. No eyewear and
no jewelry permitted for safety.
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Secret Cove Pools
Two Pools with 4 interconnecting

waterslides.
Depth - 0.3 meters of water.
With a Dragon & Spooky tree water

features, it makes this water
playground a favorite for the
younger children. Mum & Dad can
even relax on the lawn and watch!
Pool Slide
STATISTICS
Length: 130mtrs
Top Speed: 50 k/ph
Number of Passengers: 2(one slide)
Requirement: 110 cms. No eyewear and no
jewelry permitted for safety
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Rocky Island
STATISTICS
Length: 130mtrs
Top Speed: 50 k/ph
Requirement: 110 cms. No eyewear
and no jewelry permitted for safety
Wave Pool
STATISTICS
Length: 300mtrs
Wave: High
Ride Duration: Unlimited

Requirement: 110 cms. No eyewear and no
jewelry permitted for safety
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Cannel Way
STATISTICS
Length: 180mtrs
Top Speed: 50 k/ph

Requirement: 110 cms. No eyewear and
no jewelry permitted for safety
Swan Boat
STATISTICS
Length: 200mtrs
Top Speed: 50 k/ph
Requirement: 110 cms. No eyewear
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4.5 Schedules and Facilities:
Age Scheduling
Segmentation Age Quantity

Children rides 5-12 15
Family rides 13-above 15
Thrilling rides 15-35 5
Opening & Closing Times:
Weekdays Friday & public Holidays

Park Open : Park Open :
11.00 am 10.00 am
Park Close : Park Close :

9.00 pm 10.00 pm
Other Facilities:
Water Park Facilities
We will have:
Separate changing rooms for men and women with lockers, toilets & showers.
Towels and swimming trunks for hire or purchase
For health and safety reasons, children under 10 years of age must be accompanied
by a responsible adult.
We will have fully trained lifeguards all over the water park.
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Restaurant facilities
Big Fort Restaurant: A superb Thai and International menu at this restaurant
where diners eat in a castle surrounded by dinosaurs, lagoons and mist pools.
Sea Shore Cafe: Set in a lagoon and surrounded by water on all sides, the Sea Shore
Café is an ideal place to while away the afternoon. Mouth-watering pizza and BBQ
wings are some of your favorite dishes available here.
High Fly Station: Spicy Fried Chicken, Burgers, Fries & so many on.......
Bus service
Paradise Theme Parkwill provide service through their own transportation service. We will
have 10 buses which stops at various busy areas of Dhaka City.
4.6 Customer:
Paradise Theme Park will segment their customer on the basis of income level. Basically we will
target three types of following income groups:
Upper Class
Upper –Middle Class
Middle Class
Lower-Middle Class
Corporate Clients and Groups:
Paradise Theme Park will provide as a destination for group outings, picnics or
company family days. For groups, schools, companies, universities and other
organizations we host:
Birthday Parties
Company Picnics
Group Outings
Family Days
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Wedding Parties
Conferences
We will try to make as a corporate client with some renowned following companies:
Airtel
Banglalink
Robi
Grameen Phone
Nokia
Ericsson
Walton
Standard Chartered Bank
Citi Bank
HSBC
Homebound
Cocacola
Pepsi
KFC
Pizza Hut
BFC
Dominos
Hop Lun Bd.
MM Ispahani
Nestle Bangladesh
Keya Cosmetics Ltd.
Rahimafrooz
GMG Airlines
Etc.
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4.7 Competitors
There are two well known and big theme parks in Bangladesh.
1. Fantasy kingdom
2. Nondon park
Fantasy Kingdom
Fantasy Kingdom is one of the largest and number one theme park in Bangladesh. It
is situated 30 minutes distance from Dhaka city. It has approximately 25 acres area.
The park is well design with various rides. They have around 25 types of rides. They
provide good service with this rides with high amount of charges. Although they
have captured more than40% market share in theme park industry as a leader. The
one thing is that they have also water park which is excluded from the fantasy
kingdom, that’s why customer have to pay extra amount for entrance in water park
which is not desirable for today’s customer.
Nondon Park
Nondon Park is a second largest theme park in Bangladesh but fron the area point of
view it contains around 33 acres then other existing parks in Bangladesh. The park
is situated around 60 minutes distance from Dhaka city. They have also no own
transportation facility, but the water park is included within their main park. In spite
of the water park is included in the main park, after that also customers have to pay
extra amount for special eater related rides which is also not desirable for customer.
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5.Marketing Plan
Image:
To get business we need to project an image that attracts potential customers and
clients, rather than repels them. The image we will project by telling people about
our business will be the key factor to attract and retain our customers. Image of an
organization and its profit margin are positively related. More renowned the
business is the greater is the profit margin.
To develop the image of PARADISE THEME PARKTHEME PARK, we have decided on

three major components:
• Adversising
• Sales Promotion
• Publicity
5.1 Advertising:
Advertising is any paid form of non personal presentation and promotion of ideas,
goods, or services by an identified sponsor.
Our advertising massage is our international rides and exclusive services will thrill
customers’ mind with cheer, joy, fun, and adventures.
Advertising Media
The most important thing for Paradise Theme Parkto choose the advertising media,
which are the advertising outlets, including newspapers, television, direct mail, FM-
radio, magazines, newsletters, brochures, telephone, internet, billboards and
outdoor displays.
We will use the following media:
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Print Media
Newspapers:
Newspaper advertising is flexibility, timelines, good local market coverage, broad

acceptance and high believability. Newspapers allow us to reach audiences from
small local communities to national readerships in the millions. So newspaper is the
best media for our Paradise Theme Park. We will use the following selected
newspaper:
• The Daily Prothom Alo.
• The Daily Jonokontho.
• The Daily Jugantor.
• The Daily Ittafaq.
• The Daily Star.
• The Holiday.
Frequency: Before weekly holidays.
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Magazines:
Magazine has high geographic and demographic selectivity, credibility and prestige, high-
quality reproduction, long life, and good pass-along relationship. That’s why we will use
following Magazines as advertising media.
• Anondo Alo.
• Anonna.
• Bichitra.
• The Star.
Frequency: Once a month.
Electronic media
Television
Television media is the most favorite and powerful advertising media for any product.
Television advertising is combines sight, sound, and motion, appealing to the senses, high
attention & high reach. Although the Television Media is very expensive but if we calculate
the reach of the message, then the cost will be lower for per person. Paradise Theme Park
will mainly broadcast its advertising within the most popular programs. We will use the
following selected televisions:
• Ntv.
• Channel i.
• Desh tv.
• Rtv.
• ATN Bangla.
• Banglavision.
• Ekuse tv.
Frequency: 5times a month.
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FM-Radio
Fm- radio is another electronic media which is very popular now a days and also first
reachable to teenagers. That’s why Paradise Theme Parkwill choose popular following radio
stations:
Radio
Frequency: 3 times per day.
Web Media
Internet
Internet is the most important advertising media now a days, so Paradise Theme Park will
also give advertise through internet. We have already bought an Internet Domain. Our
Internet address is www.adventureworld.com. People can easily access to this site & get
detail informations about us like ticket price, park opening time, membership details &so
on.
Outdoor
Outdoor is the other advertising media for Paradise Theme Park. Because outdoor has
flexibility, high repeat exposure, low cost, low competition. In this advertising we will use
billboard & banner. We will establish billboard following locations:
• Dhanmondi
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• Banani
• Baridhara
• Uttara
• Motijheel
• Firmgate
• Gulisthan
• Kachpur
• Sonargaon
Mobile Billboard:
We will also advertise through our own bus services. Our company logo and name will
be printed on the body of buses in a very colorful manner.
5.2 Sales Promotion
Paradise Theme Park will promote sales with the best effort. To promote sales Paradise
Theme Park will take some effective promoting tools and will arrange various programs
for increasing sales. Paradise Theme Park will also arrange a training program for sales
persons of the park.
Discounts
Paradise Theme Park will give discounts on ticket prices of every special days like fathers
day, mothers day, valentine day, every Eid day, Independence day and so on.
Raffle draw
Paradise Theme Park will arrange a raffle draw program for theme park visitors on every
public holiday with prizes.
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Concert
Paradise Theme Park will also arrange

concert with renowned celebrities on
every public holiday and special day
which will be free for the visitors.
5.3 Publicity
Like advertising and sales promotion, publicity is a non-personal form of communication.

Nevertheless, it is transmitted by mass medium in news story form and is not paid for
directly by a sponsor. Publicity is actually part of public relations, a set of
communications activities designed to create
and maintain a favorable public image for a
firm.
Again, publicity is the act, process, or

occupation of disseminating information to gain
public interest. Publicity is the deliberate
attempt to manage the public's perception of a
product. The product could include anything
from traditional goods and services, to
celebrities, or works of entertainment.
Firms attempt to gain publicity for several

purposes. They may want to increase awareness of their products, to build a positive
image with the general public, to gain recognition for employees and accomplishments,
or at times counter negative events or news stories.
Publicity is all about informing the public about a business’s existence and its activities.
Before publicizing PARADISE THEME PARK, there should be clear statements of what
makes the business different from its competitors, what is hoped to be achieved
through publicity plan, who are the target customers, and what should be the target
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media. After having a clear picture of what is hoped to achieve, publicity plans should be
designed by putting greater emphasis on it.
The following will be done to publicize PARADISE THEME PARK,
Grand Opening
When the business will come into existence, the first thing to do is to create the
excitement through a knock out grand opening celebration.
Contests
Paradise Theme Park will take part in different types of contests and will promote its
products.
Sign Board
Outside of our
theme park, there
will be an attractive
sign board of our
company. People
will be able to know
our company
through that sign
board.
Meet the Press
When Paradise
Theme Park will go
for any product extensions, changes any kinds of facilities and want the public to
know about new arrivals of products, it can do so by meeting the press.
Carry Business Cards

Business cards, logos, letter head are some important tools to get publicity for
Paradise Theme Park. These will help to spread the word about Paradise Theme
Park.
46
Specialty Advertising
Paradise Theme Park will put its logo and slogan on calendars, note pads, ballpoint
pens, T-shirts and will give them to prospective customers. In this way, Paradise
Theme Park will get publicity.
Setting up Company Website

Paradise Theme Park’s website will be set up which will have detailed information
about it.
Media
Newspaper ads, magazine ads and articles about Paradise Theme Park will also help
to get the targeted publicity for Paradise Theme Park.
Besides, all these we will also create publicity of our business by following ways-
Event sponsorship
Make an analysis or prediction
Conduct a poll or survey
Issue a report
Celebrate an anniversary
Road & Street show
5.4 Other Marketing Strategies:
We will also go for an agreement with KFC, BFC, Pizza Hut etc. by which they will also
promote the customers by giving them our company leaflets, special offers on our park
upon purchase of foods of predetermined amounts.
47
KFC
Pizza Hut
BFC
5.5 Pricing Policy:
To compete with other theme parks we are going to set prices by following competitive
methods.
Children below 3ft. Children above 3ft. Adult
Entry Free Tk.150 Tk.250
Rides[per] Free Tk.50 Tk.50-80
Family Package Tk.1600 [4 persons]
Picnic Packages Contact:+88025252501-9
5.6 Location of Our Project

Location selecting is an important factor for the organization. In here we will choice
that particular location that is suitable and also minimize the cost and maximize the
profit for the organization. Paradise Theme Park will be located at
Sonargaon,Narayanganj in Dhaka. It will be approximate 45 minutes distance from
Dhaka city. It is the western side of Dhaka. Other theme parks (e.g. - Fantasy
kingdom, Nandon) are located at the eastern side of Dhaka.
48
Reasons for choosing location:
 Beautiful and Lucrative site.
 Pollution Free Environment.
 Easier communication.
 Availability of Workforce.
 Sufficiency of Public Utility.
 Scope for Expansion.
6. SWOT Analysis:
Strength
Various unique international

rides
Own transportation facilities
The land of park area is own, not

leasing
High skilled employees
Large area, for further business

expansion
Natural based environment
Weakness
We have insufficient money to operate our business.

High cost structure
49
Opportunities:
Technology advancement.
Changing customer needs.
Threats:
Inflation
Political instability
A new competitor in home market
Cost of technology investment
Competitor has a new, innovative product or service
Tax increases
Economic pressure
7. Risk Management:
List of Risks: We have categorized the risks in three categories:
Uncontrollable:
The political instability in Bangladesh.

Inflation of money.
Partially controllable:
Damages of rides equipment due to fire.

Damages of assets (Vehicle, Office equipment, AC etc.)
Accident cause during transportation.
Competitive risk.
Controllable:
Operating problems of rides.

Employee conflict.
Electricity failure.
Dissatisfied customer.
50
Dealing with the Risk: To deal with the risks listed above, the following
actions should be taken:
Make a satisfactory working environment for employees.

Make alternative provisions for power supply.
Offering the most adventurous rides and best customer service.
Employing more experienced personnel.
Maintaining & upgrading equipment.
Extensive training on new equipment or procedure.
Providing iron bar on windows.
Maintaining adequate security, guard etc.
Shift the risk by obtaining suitable insurance policy.
Make adequate planning to absorb the risks.
Plan and implement policies to beat competition.
8. Partnership Agreement
Paradise Theme Park
Nabinagar,savar,Dhaka.
Bangladesh.
Telephone: +88025252501-9
1. The agreement is made within the following six persons,
1) Imroz Mahmud, H.no. 41/c,Rd. no. 4/A, Dhanmondi, Dhaka 1209

Mob: 01674909602 Email: imroz@paradisethemepark.com.
2) Lamia Hossain, 95, West Dhanmondi, Shankar, Chairman Goli,
Dhaka 1207, Mob: 01674669849, Email: lamia@paradisethemepark.com.
3) Gobinda Ghosh, H.no. 36/b, Monneswar Road, Jigatola, Dhaka

Mob: 01671487961 Email: gobinda@paradisethemepark.com
51
4) Nabila Rahman, 23/A, Rd.no.11/A, Dhanmondi, Dhaka 1209, Mob: 01673710146,
Email: nabila@paradisethemepark.com
5) Sajal Ahmed, H.no. 36/b, Monneswar Road, Jigatola, Dhaka, Mob:

01815265349, Email: sajal@paradisethemepark.com
6) Pongkaj Sharma, H.no. 14/b,Road no.27, Dhanmondi, Dhaka 1209Mob:

01923340835, Email: pongkaj@paradisethemepark.com
2. The type of the business is a theme park business & the investment requirement is total
amount tk. 180,00,00,000.
The amount of investment by each partners are as follows:
Name of Partners Share Investment amount

(in taka)
Imroz Mahmud 16.67% 300000000
Lamia Hossain 16.67% 300000000
Gobinda Ghosh 16.67% 300000000
Nabila Rahman 16.67% 300000000
Sajal Ahmed 16.67% 300000000
Pongkaj Sharma 16.67% 300000000
Total 100% 180,00,00,000
3.The profit and losses will be shared equally among partners.
52
4. Each partner can draw 65% of their income and remaining 35% will go to retained
earnings.
5.The important duties of the partners are,
i. Justice, Faithfulness: True accounts, Full Information: Partners are bound to

carry on the business of the firm to the greatest common advantages, to be just
and faithful to each other, and to render true accounts and full information of all
things affecting the firm to any partner or his legal representative. Sec-9
ii. Equality of losses: Subject to any contract to the country, partners are bound to
pay the losses of the firm equally. Sec- 13(B)
iii. No private benefit: A partner cannot use the partnership properties directly or
indirectly for his own benefit.
iv. NO secret profit: If a partner carries on any competing business of the firm, s/he
shall account for and pay to the firm all profits made by him on the business. Sec-
16 (B)
v. Unlimited liability: Every partner is liable for the acts of the firm done while
s/he is a partner. The liability is joint and several. Sec-25
6. Decision making for every possibility will be done by Imroz Mahmud, Managing
Director of Paradise Theme Park. But, every partner has some right to act on behalf of
the firm. He has express and implied authority.
7. Each partner has a chance to write down, the name of his authorized nominee (Wife,
children, or third party). If anyone become disabling or incase of death, the authorized
people will get the amount of the invested money. As well as this contract will be broken
down. The third party will not be treated as a partner.
8. If anyone become accuse of doing a bad situation, he must be punished based on the
intensity of the impact. If it is high, he should be expelled from the business and this
contract will be isolated.
9. Any partner, who wants to leave, has the right to transfer his ownership to another
person, who is capable enough.
10. The rights of partners, and the relations of partners to one another, are determined
by the agreement of the partners.
53
11. Conduct of business: Every partner shall have the right to take part in the conduct of
the business – section 12 (a).
12. Equality of profits: The partners are entitled to share equally in the profit earned. -
Sec.13 (b).
13. Every partner has some right to act on behalf of the firm. He has express and implied
authority.
14. A partner has the right to get the firm dissolved under appropriate circumstances.
Upon dissolution, the partners have the right to get accounts of the firm and surplus
assets according to their shares.
15. Right to carrying on a competing business: By a special agreement, an outgoing

partner can be prevented from carrying on a similar business within a specified period
or local limits.
16. Right to share profits after retirement: If after retirement, the continuing partners
carry on the business of the firm with the property of the firm the outgoing partner is
entitled to get share of profits or 6% per annum of his share of the property of the firm,
at their option. Sec-37.
17. Paradise Theme Park partnership agreement will be registered by the authorized
register.
18. Before doing this, Paradise Theme Park will complete the licensing requirement by
the concerned authority.
19. All individuals of this partnership business are liable for payment of income tax by
maintaining government regulations in regarding sector.
54
9. HRM
9.1 Work policies
Work policies are one of the important things, which the organization should consider
very carefully. There are certain factors that should be included in work policies that
may affect employees. Due to poor labor law and increasing number of welfare
organizations in the country, the workers sometimes want to fulfill unfair means. This is
why nowadays the organizations signed the Job Specification and Job Description so
that they are totally aware of the situation and later they can’t raises their voice. The
purpose of policy is to provide guidelines for administering a modified duty program.
We have considered certain areas in which we will reveal details of our work policy.
They are as follows
 HOURS OF WORKS:
10.00 am to 4.00 pm
4.00 pm to 10.00 pm
 SAFETY ACCIDENT PREVENTION:

1. First aid box will be there for small injuries.
2. Fire extinguisher will be present on the spot.
Clinic will be there to deal with serious injuries happened to workers at the time of
duty.
 COMPENSATION:
The most important and the most vital work of a human resource manager are to plan
the compensation program of an organization’s employees. Job evaluation is the process
whereby an organization systematically establishes its compensation program. In this
process, jobs are compared in order to determine each day’s appropriate worth within
the organization.
55
Employees exchange work for rewards. The most important reward and indeed, the
most obvious is money. But not all employees earn the same amount of money. This
differentiation is explained by the compensation program.
 Employee Benefits
When an organization designs its overall compensation program, a critical area of

concern is what benefits to provide. Today’s workers expect more than just an hourly
wage or a salary; they want additional considerations that will enrich their lives. These
considerations in an employment setting are called employment benefits.
Employee benefits have grown in importance and variety over the past several decades.
Once perceived as an added feature, employee benefit administration has transformed
itself into a well thought-out, well organized package. Employers realize that such
benefits affect whether or not applicants accept their employment offers, or once
employed, stay with the organization. Benefits are, therefore, necessary components of
an effectively functioning compensation program.
For the employees of Paradise Theme Park, special benefit programs will be provided.
The benefit programs are explained below:
a. Employee’s Compensation - This is for the employees at the park of

Paradise Theme Park. If the employees are hurt at the time of working in the
theme park, then any loss to the employees will be borne by the
organization. The injured employee will be compensated either by monetary
allocation or by payment of medical expenses.
b. Sick leave – This benefit will provide the opportunity for employees to take
sick leave and also get paid for their absence.
c. Vacation and holiday leave – This will be available for the employees if
they are with the organization for a specified period of time. Common
56
practice would be to relate the length of vacation to the length of tenure and
job classification in the organization.
 TIME OFF:
If a worker is suffering problems related with family, in that time he can’t work
properly. If we allow him/her a couple of days leave the result will be better. In this
way, we will not lose skill workers and win the heart of the local people.
 GRIEVANCE:
We will arrange a session every Friday for workers, where they will disclose their
problems without any type of hesitation. This will help the management to know what
their workers have in their mind and by this way they can reduce the gap or
miscommunication between them. This sort of open discussion will help the workers to
feel that they are part of the organization.
 TERMINATION:
The management will inform the concern worker a month ago that his job will be
terminated at a said date. The worker will receive a month or half a month salary
depending on the situation in which they will be terminated.
57
9.2 Key Personnel:
Name Designation
Imroz Mahmud Managing Director
Lamia Hossain Marketing Director
Gobinda Ghosh Finance Director
Sajal Ahmed Service Director
Pongkaj Sharma HR Director
Nabila Rahman HR Manager
Their Roles and Responsibilities:
The role of a Managing director (MD) is to:

 Design, develop and implement the strategic plan for their company in the most cost
effective and time efficient manner.
 The Managing director is responsible for both the day-to-day running of the
company and developing business plans for the long term future of the organization.
 As the title suggests, the Managing director needs to manage everything. This
includes the staff, the customers, the budget, the company's assets and all other
company resources to make the best use of them and increase the company's
profitability.
Marketing Responsibilities
 Provide leadership on serving the client better

 Support sales team & distribution partners
 Manage advertising & promotions
 Manage client relationships
Finance Director
 Managing the financial risks of the corporation.
58
 financial planning and record-keeping, as well as financial reporting to higher
management.
 analysis of data.
HR Director
HR director has responsibility for all of the functions that deal with the needs and
activities of the organization's people including these areas of responsibility.
 Recruiting
 Hiring
 Training
 Organization Development
 Communication
 Performance Management
 Coaching
 Policy Recommendation
 Salary and Benefits
 Team Building
 Employee Relations
 Leadership
Service Director:
He is responsible for:
 Managing, controlling, and directing all the operations in the park.

 Monitoring and directing the service managers, security managers, and restaurant
managers.
59
9.3 Staffing Plan:
Designation No. of person Salary per Total salary
Managing Director 1 150,000 150,000
HR Director 1 100,000 1,00,000
Finance Director 1 1,00,000 1,00,000
Service Director 1 1,00,000 1,00,000
Marketing Director 1 1,00,000 1,00,000
HR Manager 2 50,000 1,00,000
Finance Manager 2 50,000 1,00,000
Accountant 2 40,000 80,000
Service Manager 2 50,000 1,00,000
Restaurant Manager 3 35,000 1,05,000
Security Manager 2 50,000 1,00,000
Marketing Manager 2 50,000 1,00,000
Sales Manager 2 35,000 70,000
Executives 12 25,000 3,00,000
Engineer 3 50,000 1,50,000
Driver 10 18,000 1,80,000
Cook 6 25,000 1,50,000
Boy 20 8,000 1,60,000
Security Guard 60 8,000 4,80,000
Sales Person 7 15,000 1,05,000
Helper 10 6,000 60,000
Total Number= 150 Total= 28,90,000
60
9.4 Organogram:
HR HR
Executives
Director Manager
Finance
Executives
Finance manager
Director
Accountant
Engineer Operators
Service
Managing MAnager
Director Driver Helper
Service
Director Restaurant Cook and
Manager Boys
Security Security
Manager Guards
Marketing
Executives
Marketing Manager
Director Sales Sales
Manager Persons
61
10: Forecasting Results
10.1 Sales Forecast:
Rides Jan Feb Mar Apr May Jun

Adult 3900 4050 4500 4500 3750 3080
Children 1560 1620 1800 2250 2250 2310
Family 2340 2430 1800 750 1500 2310
Water 200 400 900 2500 3000 3300
Total[visitor] 8000 8500 9000 10000 10500 11000
Total [In tk.] 6400000 6800000 7200000 8000000 8400000 8800000
Rides Jul Aug Sep Oct Nov Dec

Adult 3200 3820 4000 5000 5600 5960
Children 2400 2460 3000 3750 4200 4470
Family 2400 1920 3000 3750 4200 4470
Water 4000 4300 3000 1500 500 100
Total[visitor] 12000 12500 13000 14000 14500 15000
Total [In tk.] 9600000 10000000 10400000 11200000 11600000 12000000
5 Year Sales Forecast
Year Total No. of Total Sales [in taka]

Visitors
2011 138,000 9,66,00,000
2012 158,700 11,10,90,000
2013 182,505 12,77,53,500
62
2014 209,880 14,69,16,525
2015 241362 16,89,54,000
10.2 Cash Flow Statements:
From Jan-Jun [2011]
Particulars Jan. Feb. Mar. Apr. May. Jun.

Cash Receipts
 Sales 56,00,000 59,50,000 63,00,000 70,00,000 73,50,000 77,00,000
Total Cash In 56,00,000 59,50,000 63,00,000 70,00,000 73,50,000 77,00,000
Cash Disbarments
 Utilities bills 5,00,000 5,00,000 5,30,000 5,20,000 5,30,000 5,40,000

 Telephone bill 50,000 60,000 40,000 50,000 60,000 70,000
 Repair cost - - 10,000 15,000 20,000 25,000
 Salary 28,90,000 28,90,000 28,90,000 28,90,000 28,90,000 28,90,000
 Tax on sale (15%) 8,40,000 8,92,500 945,000 10,50,000 11,02,500 11,55,000
 Transportation 1,50,000 150,000 160,000 170,000 1,60,000 1,55,000
cost
 Food stuff 8,00,000 850,000 850,000 900,000 950,000 10,00,000
 Insurance 50,000 50,000 50,000 50,000 50,000 50,000
 Others 50,000 - - 30,000 20,000 20,000
 Advertising 10,00,000 8,00,000 800,000 800,000 800,000 800,000
Total cash out 63,30,000 61,92,500 62,75,000 64,75,000 65,82,500 67,05,000

Surplus/Deficit Cash -7,30,000 -2,42,500 25,000 5,25,000 7,67,500 9,95,000
Balance
63
From Jul-Dec [2011]
Particulars Jul. Aug. Sep. Oct. Nov. Dec.

Cash Receipts
 Sales 84,00,000 87,50,000 91,00,000 98,00,000 101,50,000 1,05,00,000
Total Cash In 84,00,000 87,50,000 91,00,000 98,00,000 1,01,50,000 1,05,00,000
Cash Disbarments
 Utilities bills 5,50,000 5,60,000 5,70,000 5,75,000 5,80,000 5,90,000

 Telephone bill 50,000 60,000 40,000 50,000 60,000 70,000
 Repair cost 40,000 30,000 40,000 45,000 50,000 60,000
 Salary 28,90,000 28,90,000 28,90,000 28,90,000 28,90,000 28,90,000
 Tax on sale (15%) 12,60,000 13,12,500 13,65,000 14,70,000 15,22,500 15,75,000
 Transportation 1,50,000 150,000 160,000 170,000 1,60,000 1,55,000
cost
 Food stuff 11,00,000 11,50,000 12,00,000 12,50,000 14,00,000 15,00,000
 Insurance 50,000 50,000 50,000 50,000 50,000 50,000
 Others 50,000 60,000 40,000 50,000 60,000 70,000
10,00,000 10,00,000 10,00,000 10,00,000 11,00,000 12,00,000
 Advertising
71,40,000 72,62,500 73,55,000 75,50,000 78,72,500 81,60,000

Total cash out
Surplus/Deficit Cash 12,60,000 14,87,,500 17,45,000 22,50,000 22,77,500 23,40,000
Balance
Five Year Forecast:
Year Surplus/Deficit Cash Balance
2011 23,40,000
2012 26,91,000
2013 30,94,650
2014 35,58,850
2015 40,92,000
64
10.3 Paradise Theme Park
Income Statement
For the Year Ended Dec.31, 2011
Particulars Amount [in Amount [in

taka] taka]
Revenue:
 Sales 9,66,00,000
Total revenue 9,66,00,000
Less: Expenses
 Utilities bills 65,45,000
 Telephone bill 6,60,000
 Repair cost 3,35,000
 Salary 3,46,80,000
 Transportation cost 18,90,000
 Food stuff 1,29,50,000
 Insurance 6,00,000
 Others 4,50,000
 Advertising 1,13,00,000
 Depreciation 50,00,000
Total Expenses
7,44,10,000
EBT 2,21,90,000
Less: Tax on sale (15%) 1,44,90,000
EAT 77,00,000
5 Year Income Summary:
Year Earning After Tax [EAT]
2011 77,00,000
2012 88,55,000
2013 1,01,85,000
2014 1,17,11,000
2015 1,34,68,000
65
10.4 Balance Sheet
For the Year Ended Dec.31, 2011
66
5 Year Financial Situations
Year Amount [in taka]
2011 195,74,40,000
2012 205,53,12,000
2013 215,80,77,600
2014 226,59,81,480
2015 237,92,80,554
67
10.5 Break-even Analysis
At break-even point, total cost and total revenues are equal, i.e.
neither less nor profit situation.
Cost estimation:
Fixed Cost Analysis:
Fixed Cost Amount (TK)

Land 25,00,00,000
Rides 150,00,00,000
Generator 1,00,00,000
Furniture 1,50,00,000
Office buildings 2,50,00,000
AC 30,00,000
Sound system 10,00,000
Lights 200,000
Computer 20,00,000
Television 5,00,000
Fan 1,50,000
Park construction 10,00,00,000
Interior design 50,00,000
Architect expense 50,00,000
Water facilities 31,50,000
Electric facilities 50,00,000
Others 100,000
Total 192,51,00,000
68
Variable Cost Analysis:
Variable Cost Amount(TK)

Utilities bills (electricity,gas,water) 5,00,000
Telephone bill 50,000
Repair cost 3,00,000
Salary 28,90,000
Tax on sale (15%) 10,50,000
Transportation cost 1,50,000
Food stuff 14,60,000
Insurance 50,000
Others 50,000
Total 65,00,000
Total Cost= Fixed cost + variable cost
= 192, 51, 00,000 + 65,00,000
=193,16,00,000
69
It is very difficult to calculate the selling price per unit, because
Paradise Theme Park offers various packages, some enjoy all rides,
others enjoy a few rides. Moreover, our sales also include snacks and
lunch as well.
From previous records, we calculated that a person coming to theme

park generates a sale of TK 700
And we are expecting to serve on average 10000 people per month.
Variable cost (VC) per unit= 65,00,000/10000
=650
BEQ= fixed cost/Selling price per unit – VC per unit
=192, 51, 00,000 /700-650
=3, 85, 02,000
We need to serve 3, 85, 02,000customers to reach break- even.
70
10.6 Ratio Analysis
Ratio 2011 2012 2013 2014 2015
Current Ratio 79.78% 80% 83% 82.5% 85.6%
Acid Test ratio 79.78% 80% 83% 82.5% 85.6%
Debt. Equity Ratio 8.74% 9.25% 9.85% 10.5% 10.75%
Operating Expense Ratio 4% 4.25% 4.8% 3.9% 4.15%
Average Collection Period 7.56 7.75 7.95 6.9 7.15
Return On Total Asset 0.39% 0.5% 0.65% 0.25% 0.79%
Return On Investment 0.43% 0.49% 0.51% 0.39% 0.53%
71
Conclusion
Paradise Theme Park will be a big investment project of nearly Tk.

180,00,00,000.Our business will provide entertainment service through various
international rides and exclusive customer services like foreign theme park. The
company’s management hopes that the new theme park will fill up the
satisfaction of the customers in whole country.
In our business plan report, every aspects of a business have been portrayed
including marketing, human resource, financial and forecasting. This business
plan has documented that the establishment of Paradise Theme Park is feasible.
Considering industry trends, marketing analysis, competitive analysis,
management expertise, and financial analysis support this conclusion. Therefore,
it can be said that Paradise Theme Park business is going to be a successful
business. We are hoping to become the market leader by the end of 2015.
72
Bibliography
 Mr. Ram Prasad
Sales Manager, Fantasy Kingdom
 Ms. Asma Akter
Marketing Manager, Fantasy Kingdom
 Mr. Kamrul Islam
Operation Manager, Nandan Park
Web:
www.google.com
www.wikipedia.org
www.concordgroup.com.bd
73

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1.

1.1 Business Plan:

Operational plans describe the goals of an internal organization, working group or

1.2 Its necessity:

 The preparation process of a business plan forces the entrepreneur to take an

1.3 How Business Plans Are Used:

In a public offering, potential investors can evaluate perspectives of issuing company.

1.4 Objectives of a Business Plan:

1. To continue our strategy of controlled growth and through improved

2. To increase client satisfaction, through improved reporting, accuracy,

3. Whilst maintaining our commitment to core water industry customers,

4. To learn how to formulate an effective Business Plan.

1.6 Rationality of this study: Report preparing is a mandatory prerequisite for

1. Why do you want to invest in this specific business?

2. What are the main investment goals?

1. Where are the target clients?

2. Why do you locate your business here?

1. How do you price your service or product?

1. Do you do advertising for your business?

1. What techniques are used to attract new customers?

1. Who are your competitors?

2. How will the product or service beat competition?

3. Does the company have an edge over the competition?

4. Is your number of competitors increasing or decreasing?

5. Are your competitors making profit?

6. How will you different from them?

 New service (rides)

1. How much capital is needed to start this business?

2. What are the sources of your capital?

4. How does the company plan to grow further?

Questionnaire for customers

2. What’s your age?

3. How many members in your family?

4. How much do you spend per month?

5. What’s your opinion about our new project?

6. Is our location convenient for you (Ashuliya)?

7. What transportation service do you expect?

 Own bus service

8. How much do you want to pay for our service?

9. Which package do you prefer?

10. Which advertising media you are most expose to?

11. How much unique our offer to you?

12. What types of rides do you like?

13. Are you worried about the safety of the rides?

14. Do you need any facility for food in the park?

15. What kind of food do you prefer?

16. What attracts you most?

18. What kind of entertainment show you prefer?

19. Do you like to be a member in our park?

20. What kind of membership do you prefer?

2.Description of the Industry:

Location Sonargaon, Narayan ganj, Dhaka

Mission Dialogue Fun Unlimited

Product Type Entertainment Service [Theme Park]

Business type Partnership(6 partners)

Map of Paradise Theme Park:

Adventure World Water World

Roller Coaster (DRAGON EXPRESS)

Length: 200 mtrs

Top Speed: 80 k/ph

Ride Duration: approx 1.30 mins

Requirement: Minimum 150cms.