PROBLEM SOLUTION UNIQUE VALUE UNFAIR ADVANTAGE CUSTOMER
1. Dementia is costing 1. Find ways to help prevent PROPOSITION Game design and adoption SEGMENTS society , governments and dementia and slow the A COLORFUL and rate Middle aged male and insurance industry a lot of growth rate.(10m people in CREATIVE brain training females (Prevention) money. china growing at 30% p.a.) platform that CONNECTS Aging Population (slows loved ones and reduces the 2. There are no known cures 2. Exercise, nutrition and progression) risk of early onset dementia. for this progressive disease. brain training games. Early stage and acute 3. Dementia makes dementia sufferers communication between old (treatment) parent and adult children KEY METRICS CHANNELS difficult. IOT applications 4. Dementia requires special care 24/7 to ensure patients mental health and personal HIGH-LEVEL EARLY ADOPTERS hygiene is maintained. CONCEPT Vitality Programmes Life Insurers EXISTING ALTERNATIVES
COST STRUCTURE REVENUE STREAMS
Game Design Life Insurance Companies (Industry) Application Set Up Healthcare Industry Vitality Programs
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