From July 1, 2010 to September 27, 2010, OCEAN has seen over 12,000 visitors (9,400 of which have

been unique) and over 45,000 page views.  The most popular pages on the site include the homepage,
3,160 views (7%), the commercial code status map (3,152, 7%), the residential code status map (2,734,
6%), the code status page (2,658, 6%), the resource library homepage (631, 1.5. Traffic to OCEAN came
mostly from referring sites (5,653, 46%), then search engines (mostly google) (4,902, 40%), then direct
traffic (1,583, 15%).

The United States provides the vast majority of visits to OCEAN. In the observed time frame, there were
11,177 visits (90%).  New York was the source of most U.S. visits with 864 (7.5%), followed by
Massachusetts (757, 6.5%), California (690, 6%), Texas (667, 6%), and Pennsylvania (540, 5%).  The site
received hits from 104 different countries and every major continent.

Visits by week, July 1, 2010 – September 27, 2010

Last 3 Months (July 1 – August 27) Since Site’s Launch (October 22, 2009)
Visits 12,408 33,340
Unique Visitors (% of total) 9,443 (72.44%) 24,698 (74.03%)
Pageviews (per visit) 45,473 (3.66) 118,262 (3.55)
Bounce Rate 42.79% 45.00%
#1 Popular Page (% of total) Homepage (6.95%) Homepage (9.29%)
#2 Popular Page (% of total) Commercial Code Status Map (6.53%) Code Status Page (6.03%)
#3 Popular Page (% of total) Residential Code Status Map (6.02%) Commercial Code Status Map (4.81%)
Direct Traffic Visits (% of total) 1,853 (14.93%) 6,202 (18.60%)
Referrals from Google (% of total) 4,198 (33.83%) 12,178 (36.53%)
Referrals from old BCAP site (% of total) 3,126 (25.19%) 7,538 (22.61%)
Countries Providing Visits 104 124
Visits from United States (% of total) 11,177 (90.08%) 29,288 (87.85%)
#1 Popular State (% of total) New York (7.73%) New York (7.46%)
#2 Popular State (% of total) Massachusetts (6.77%) Massachusetts (6.44%)
#3 Popular State (% of total) California (6.17%) California (6.43%)

Visits by state, July 1, 2010 – September 27, 2010

From July 1, 2010 to September 27, 2010, the CPA page has seen 293 visits from 160 unique visitors. Of
these visits, 35% have come from direct outside traffic, and 65% have come from pages on OCEAN: the
homepage (16.5%), the CPA Gap Analysis Overview Resource (5%) and the Implementation Status Map
(5%) are the most popular. Of the visitors that navigate to the CPA page, 31% exit from the page, and
69% go other pages: the OCEAN homepage (13%), the Gap Analysis Overview Resource (10.5%) and the
CPA Strategic Plan (8%) are the most popular. The most visited CPA State Pages are Arkansas, (6.5% of
all traffic from the CPA main page), Nevada (5.5%), Colorado (4.5%), and Illinois (4.5%).

Of the visitors to the CPA page, 149 (93%) were from the United States. Virginia was the source of most
U.S. visits with 21 (14%), followed by New York (14, 9.5%), D.C. (10, 6.5%), Illinois (10, 6.5%), and
California, Nevada, and Pennsylvania (7, 5%).

Visits by week, July 1, 2010 – September 27, 2010

Last 3 Months (July 1 – August 27)
Visits 293
Unique Visitors (% of total) 160 (54.61%)
Bounce Rate 49.47%
#1 Popular Entrance Page (% of total) Direct Traffic (35.06%)
#2 Popular Entrance Page (% of total) OCEAN Homepage (16.61%)
#3 Popular Entrance Page (% of total) Implementation Status Map (4.80%)
#1 Popular Exit Page (% of total) Homepage (12.78%)
#2 Popular Exit Page (% of total) Gap Analysis Overview (10.56%)
#3 Popular Exit Page (% of total) CPA Strategic Plan (7.78%)
Countries Providing Visits 8
Visits from United States (% of total) 149 (93.13%)
#1 Popular State (% of total) Virginia (14.09%)
#2 Popular State (% of total) New York (9.40%)
#3 Popular State (% of total) District of Columbia/Illinois (6.71%)

Visits by state, July 1, 2010 – September 27, 2010