OURCLIENTS

We work closely with our key clients to meet their objectives

OURAWARDS
Constantly striving to be better is our biggest reward

WON: FINALISTS FOR 2018:

EXCELLENCE
IN MARKETING
THE NEXT
BIG THING 2017
BRAND
CONSULTANCY
INTEGRATED
MARKETING
INNOVATION 2014
OF THE YEAR AGENCY OF
THE YEAR
OURSERVICES
Choose from one or more of our integrated suite of services to tell your brand story

360° Campaigns Branding Digital & Social Content Marketing Videos Events & Premiums
OURSTRENGTHSROACH
Here’s what we’re good at

A True Expertise International Strong Project Insight-Driven

Partner to in Hospitality Perspective with Management Creative
our Clients Industry Local Insights Ability Execution
360°INTEGRATEDCAMPAIGNS
 MICROSITE
CLIENT Sheraton
PROJECT Effortless Travel Solutions
SOCIAL MEDIA ASSETS

DETAILS As part of Sheraton’s Effortless Travel positioning, we

came up with ideas of partnering PackPoint, a smart
packing app and curated a 1-hour gem program with
Asia Pacific hotels that allowed busy travelers to see
the city within an hour from their Sheraton hotel.
1,821

1,821

EVENT ON-PROPERTY COLLATERALS KEYCARD

360° VIDEO

PREMIUM

https://youtu.be/vlnEZ1TgIwo
 WEBSITE
CLIENT I Love Viscose
PROJECT Branding

DETAILS We worked with China’s largest manufacturer of viscose fibre, Sateri

International, to craft and create an I Love Viscose movement. Targeted
to clothing manufacturers and fashion designers, this movement aims
to brand and raise awareness of Viscose fibre as a versatile, 100%
biodegradable and sustainable material highly suited for runway and
luxurious fashion wear.

To achieve this objective, we created a logo identity for the movement,

including its CI guide, educational I Love Viscose website content
portal and exhibition booth design with a fashion runway.

SOCIAL MEDIA ASSETS

CI TRADE SHOW
 ON PROPERTY COLLATERALS

CLIENT Westin
SOCIAL MEDIA ASSETS
PROJECT Johanna Basford

DETAILS The partnership of illustrator Johanna

Basford and Westin was brought to life
through a series of photoshoot, media
kits, videos, microsite and articles
disseminated via Outbrain.

MICROSITE

MEDIA KIT PHOTOSHOOT

https://youtu.be/eUjE2DQ22r0
WEB BANNER VIDEO
 ON PROPERTY COLLETERALS

CLIENT Westin
PROJECT Crafted artisan cocktails

ACTIVATION GUIDE
DETAILS Each hotel has a localised artisan cocktail featuring a
local ingredient. A series of 30 videos were created for
each property, and optimised for social sharing. We also
crafted an associate contest and activation guide for
hotels to deliver the Crafted brand program on-property.

ASSOCIATE CONTEST EVENT

SOCIAL MEDIA ASSETS WEBSITE

https://youtu.be/5sCAFdRON8g

VIDEOS
 MICROSITE
CLIENT Sheraton
PROJECT Sheraton Club

DETAILS Sheraton Club guests have exclusive access to Club lounges,

complimentary breakfasts, and a Club Manager. The brief was to
craft a campaign that spoke to jetsetting high flyers in the Asia
Pacific region.

The agency conceptualised & executed the campaign with moving

cinemagraphs that brought out the benefits of upgrading to
Sheraton Club.

PRINT AD WEB BANNER SOCIAL MEDIA ASSETS

BRANDING&PRINT
 CI
CLIENT Joyze Hotel Xiamen
PROJECT Branding

DETAILS We conducted social listening on its competitor hotels. With

the insights, we created a brand positioning, CI and
marketing materials to promote the new Curio by Hilton
property. The tagline A Discovery at Every Turn 转角新发现,
is derived in part from the strategic location of the hotel that
is within walking distance to the beach, cultural village,
university and theatre.

The elevated green block element represents the floating and

sustainable design inspiration of the hotel property itself. The
hotel is called Joyze, and the turn + J symbol represents
both the hotel name & the turn of the discovery.
CLIENT Conrad Hotels & Resorts
EVENT 2018 Mooncake

DETAILS For 2018’s mid-autumn festival, Waldorf

Astoria partnered champagne brand Louis
Roederer to come up with a set of 6
multi-coloured champagne mooncakes.
Together with the traditional set of
mooncakes, we did a styled photoshoot.
The key visuals and supporting box images
are used in a series of collaterals including
brochures and vouchers.

We also handled the mooncake

photography and collateral design for
Conrad’s 2018 mooncakes.
CLIENT Waldorf Astoria
EVENT 2018 Mooncake

DETAILS For 2018’s mid-autumn festival, Waldorf

Astoria partnered champagne brand Louis
Roederer to come up with a set of 6
multi-coloured champagne mooncakes.
Together with the traditional set of
mooncakes, we did a styled photoshoot.
The key visuals and supporting box images
are used in a series of collaterals including
brochures and vouchers.

We also handled the mooncake

photography and collateral design for
Conrad’s 2018 mooncakes.
 MICROSITE
CLIENT Terie
PROJECT Product Launch

DETAILS We handled the end-to-end brand execution of this local

lingerie start-up, from a brand style guide, photography,
videography of behind-the-scenes exclusive, website to
social media. Everyday local girls were cast for the shoot
to embody the Terie girl, who is unabashedly bold, with
an everyday authentic appeal.

To tap on the Christmas gifting season, we also designed

and produced a limited edition Christmas packaging with
rose gold hotstamp on Curious Antalis paper.

PACKAGING CI
CLIENT The Residence
PROJECT Signature

DETAILS To position The Residence as a destination resort

perfect for multi-generational travel, we created a series
of refreshing and stylistic print ads, featuring a
three-generational family leaping for joy, set amidst
distinctively exotic destinations from the Tunis desert to
the turquoise waters of Maldives.

The campaign tagline See the World in Style alludes to

the high-fashion photography style, and references the
luxury 5-star experience.
 BRANDING

CLIENT Uniq Creation

PROJECT Branding

DETAILS We crafted the brand identity of Uniq using Dress Your

Gadget as the big idea running through all touchpoints,
from packaging to brochure to booth.
CLIENT SkinArma BRANDING

PROJECT Screen Protector Branding

DETAILS To help the screen protectors stand out on the shelves, we brought to life
its tagline ‘Inspired by nature, Driven by technology’. Each screen
protector’s unique by properties were brought out via an origami animal
that best represented it; for instance, a snake for Flexi Powerglass, and
an elephant for Mighty Powerglass.

PACKAGING
 CI

CLIENT Resort World Sentosa

PROJECT Asian Deli, Flavours of Asia

DETAILS For the logo, we incorporated chopsticks into

the A in Asian Deli to represent the local cuisine
served. To add a heritage touch while featuring
the name in Chinese, a Chinese stamp-styled
icon was created. For consistency, the
chopsticks element is also used in the key art.
DIGITAL&SOCIAL
CLIENT Hilton MOBILE APP

PROJECT Destination Marketing

DETAILS As part of the content marketing for

Hilton Hotels, we have created a landing
site that contains travel articles, videos
and activity suggestions based on key
destinations. Visually captivating images
are used to generate interest and a
mobile-optimised layout enhances the
user experience via WeChat browser.
CLIENT Sheraton
PROJECT Life is Better When Shared

DETAILS Link@Sheraton helps connect people, no

matter where they are.

This portal replicates the experience. By

EXCELLENCE IN
signing in through facebook, users can MARKETING
see their friends all over the map, and INNOVATION
send them a shared interactive timeline.
CLIENT St. Regis
PROJECT Bloody Mary Anniversary Mosaic
MEDIA Social Media Campaign

DETAILS To raise awareness as the inventor of Bloody Mary

and to celebrate St. Regis 80th anniversary, a
mosaic contest was created. Users could submit
their Bloody Mary moments & see it streamed into a
mosaic illustration.
 eDM MICROSITE
CLIENT Club Med &DOOXV
1800 258 263

PROJECT Club Med Tomamu Launch DISCOVER CLUB MED DESTINATIONS OFFERS BLOG

MEDIA Microsite + Web Banners + eDM + Video + Brochure Ride a

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Opening Dec 2017

DETAILS To establish & differentiate the all-new Club

Med Tomamu from the existing Club Med
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BOOK YOUR PREMIUM, ALL-INCLUSIVE SKI TRIP

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ideal snow holiday via a series of ads, digital

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Indulge in a Japanese
culinary adventure
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WEB BANNER
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BROCHURE VIDEO

https://youtu.be/pDQFJZEI6TM
 MICROSITE

CLIENT Ascendas-Singbridge
PROJECT TheBridge

DETAILS To launch their first co-working space in

Singapore, we created a launch campaign
that includes a website, longform articles
and social ads for Facebook & LinkedIn.

SOCIAL MEDIA ASSETS

 MICROSITE
CLIENT Chubb
PROJECT Chubb Brand Awareness Campaign
MEDIA Web Banners + eDM + Social

DETAILS Chubb has recently partnered DBS to offer insurance offerings to

Singaporeans. They approached us to drive online digital awareness of
Chubb as an insurer in Singapore. We created an educational series of
social and digital ads with a copy twist on typical insurer myths to drive
clickthrough. The traffic is directed to a microsite where consumers can
learn more about Chubb & its credentials as an insurer. A pre and post
consumer perception survey was conducted to measure brand
awareness effectiveness for the campaign.

WEB BANNER
CONTENTMARKETING
CLIENT Westin
PROJECT Westin Well-Being Advocate
MEDIA Content Creation

DETAILS To launch a series of advocates representing the Westin

Well-Being philosophy, we created content ranging from
wellness tips, guide books, videos, social media assets
GUIDE BOOK
and articles that were disseminated via Outbrain.
TIPS

ARTICLES

SOCIAL MEDIA

WEBSITE

https://youtu.be/ciFG9zXVzjE
VIDEO WEB BANNER
 MICROSITE
CLIENT Four Points
PROJECT Best Brews Campaign
SOCIAL MEDIA ASSETS

DETAILS To promote Four Points’ Best Brews

program, we created a series of beer
related content ranging from beer tips,
videos, microsite to articles that were
disseminated via Outbrain.

ON-PROPERTY COLLATERALS

WEB BANNER VIDEO SERIES

TIPS
 MICROSITE

CLIENT Ingredion
PROJECT B2B Content Marketing

DETAILS We created a B2B content marketing campaign to generate relevant industry leads for
Ingredion’s new Precisa Crisp texturiser ingredient that gives snacks their signature,
customisable crunch. We created a ‘Cracking the Snack Code’ Texture Innovation gated white
paper targeted at the Asian market. It was promoted via web banners, pull out booth banners
and print ads. The online traffic was driven to a microsite where the white paper was hosted-
upon submitting of their details, users could then download the white paper.

PULL-UP BANNER

BROCHURE

CAN A CRUNCH READY TO

BE MEASURED CREATE YOUR
IN VOLUME? SIGNATURE
TEXTURE?
Indeed it can. With our expanded line of Our PRECISA™ Crisp texturisers for baked snacks
texturisers you can create chips and crackers with give you the freedom to define and refine your
a crunch or snap that is music to a snacker’s ears consumers’ sensory experiences while improving
and in tune with your business goals. dough handling and reducing breakages.

The INGREDION mark and logo are trademarks of the Ingredion group of companies. All rights reserved. All contents copyright © 2017. The INGREDION and PRECISA™ marks and logos are trademarks of the Ingredion group of companies. All rights reserved. All contents copyright © 2017.
CLIENT StarHub ARTICLES

PROJECT B2B Content Marketing

DETAILS To propel StarHub as the thought leader and

eDM
connectivity partner for businesses, we created
article content that was promoted through a
monthly newsletter, Outbrain and GDN banners.

Traffic was channeled to the site, which also

functions as a lead nurturing funnel using
inbound marketing.

We achieved 35% open rate, with up to 12.5%

CTR on the eDM.

OUTBRAIN
WEB BANNER
VIDEOS
CLIENT Braun Buffel EVENT VIDEO

PROJECT 130 Years Anniversary

DETAILS We storyboarded and animated a 2D in 3D space brand video

https:/ youtu.be/VGSCZD8l4AE
detailing each founder’s story, to be played at Braun Buffel's
130th Anniversary event. An accompanying 130th Anniversary
website was also created to reflect the rich history of the brand
with design elements from the video.

MICROSITE 10 METRE PROJECTION VIDEO ON GLASS

https:/ youtu.be/3WnlWeMKfzs
CLIENT Westin
PROJECT Westin Well-being Advocate Rachael Finch

https:/ youtu.be/ciFG9zXVzjE
DETAILS We storyboarded the video and script to promote
Westin Well-Being Advocate Rachael Finch and
how she promotes mind-body balance.
CLIENT Four Points By Sheraton
PROJECT Best Brews Campaign

https:/ www.youtube.com/watch?v=rJX7kBMvjnU
DETAILS To promote Four Points’ Best Brews
program, we created a series of beer
related content ranging from beer tips,
videos, microsite to articles that were
disseminated via Outbrain.

https:/ www.youtube.com/watch?v=Ua3C15LHyJU
CLIENT Terie
PROJECT Product Launch

https:/ www.youtube.com/watch?v=-J23JCCK4C0
DETAILS We handled the end-to-end brand execution of this local
lingerie start-up, from a brand style guide, photography,
videography of behind-the-scenes exclusive, website to
social media. Everyday local girls were cast for the shoot
to embody the Terie girl, who is unabashedly bold, with
an everyday authentic appeal.

To tap on the Christmas gifting season, we also designed

and produced a limited edition Christmas packaging with
rose gold hotstamp on Curious Antalis paper.
CLIENT Sheraton
PROJECT Effortless Travel Solutions

https://youtu.be/vlnEZ1TgIwo
DETAILS As part of Sheraton’s Effortless Travel positioning, we
came up with ideas of partnering PackPoint, a smart
packing app and curated a 1-hour gem program with
Asia Pacific hotels that allowed busy travelers to see
the city within an hour from their Sheraton hotel.

https:/ www.youtube.com/watch?v=MSTkzEq41os
CLIENT Westin
PROJECT Crafted artisan cocktails

DETAILS Each hotel has a localised artisan cocktail featuring a

https://youtu.be/5sCAFdRON8g
local ingredient. A series of 30 videos were created for
each property, and optimised for social sharing. We also
crafted an associate contest and activation guide for
hotels to deliver the Crafted brand program on-property.
CLIENT Four Points By Sheraton
PROJECT Essentials Done Right

https:/ youtu.be/rfGpahGin3o
DETAILS A stop motion video that animated the
travel essentials which animate to form up
the Four Points windmill logo.
CLIENT DBS VIDEO

PROJECT Indisnia

DETAILS This video was created to showcase the

https://youtu.be/mpa8Pv-Va0c
perks of DBS Insignia, the world’s first
metal card with Visa Paywave.
Desaturated silver monotones were used
to reflect the card’s invite-only exclusivity.

MICROSITE

PACKAGING
EVENTS&PREMIUMS
CLIENT Waldorf Astoria POSTER PHOTOGRAPHY

PROJECT Waldorf Astoria & Hamleys Partnership

DETAILS Waldorf Astoria and Hamleys came

together for a special collaboration,
organising a children's programme
hosted at the hotel properties. We
created a key visual that perfectly
captured the spirit of the programme -
mystical and fun, with a touch of luxury.
A photo shoot was conducted to
highlight what the programme offers in
terms of activities and goodies.
CLIENT Singapore University of Technology & Design
EVENT Capstone Exhibition

DETAILS We handled the tradesign design &

conceptualisation, including
interactive ideas, and oversaw the
production on-site.
CLIENT Uniq Creation
EVENT Hong Kong Global Sources Fair
AWARD Overall Winner of Best Of Show Award

DETAILS Despite the tight production budget, this

booth won us Best of Show award with
its unique Dress Your Gadget design,
where iPad and iPhone accessories were
mounted onto the wall with
complementary printed accessories.

BEST OF
SHOW
WINNER
CLIENT Viva Madrid
EVENT Las Vegas Consumer Electronic Show

DETAILS We brought to life the retail experience of

this iPhone iPad accessory brand with a
customised island booth at Las Vegas.
CLIENT Starwood
PROJECT Westin Heavenly Bed Launch Event

DETAILS We conceptualised and set up a Heavenly

Bed experience at the lobby of The Westin
Singapore. There was an actual bed, with a
vertical props bed for Instagrammaers and
guests to snap their Heavenly poses & have
them shared on social media.

SLEEP WELL KIT

CLIENT Aloft
PROJECT Project Aloft Star

ASSETS + PREMIUMS
DETAILS Premiums like ukuleles, postcards and
coasters were produced & delivered to
hotels for promotional use.
CLIENT Four Points
PROJECT Activation Booth

DETAILS We dressed up the activation booth and

created branded collaterals to complete
the Best Brews signature experience.

TABLE MATS COASTERS BRANDED CUPS BEERISTA APRON

LET’SDISCUSS