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Rachel Zoe Project
SS‘18 Designs
FoundedintheheartofdowntownLosAngelesin2014,
Frilly, Inc. is a contemporary womenswear fashion
brand committed to creating high-quality one-of-a-kind
customizable garments for its customers. At Frilly, the
premise is simple: the customer knows best. A unique,
technical back-end software with digital renderings
and drop-down options allows customers across the
world to create fashion that is unique to them and their
taste level. It’s easy to go into a major department store
and find a simple, white button-down top, but what if
you could choose how the top was designed? What if
you could choose the length, collar, sleeve design, and
add personalized details to make the garment truly spe
cific to you? What if you had the opportunity to
design the exact shirt, dress, or suit for which
you have been searching? At Frilly, this is possi-
ble. Of course, the garments need to be designed,
fit, and produced, but the customers do have
the freedom to customize each of the garments
themselves. The software allows them a choice of
predestined details from which to choose while
designing their clothing.
Colors for the season are raw and natural. Warm col-
ors mimicking the desert, a dark yellow and burnt or-
ange give heat to the palette. Of course, an olive green
which can be found in the cacti of the desert can be
found sprinkled throughout the collection. A soft,
delicate pink gives a feminine touch to an otherwise
rugged color scheme, while a harsh black and dark,
intense navy give hommage to a desolate and forlorn
nighttime desert atmosphere.
Egret Rose Smoke Winter Moss Narcissus Cub Cedar Wood Night Sky Black
11-0106 TCX 14-1506 TCX 18-0523 TCX 16-0950 TCX 18-1016 TCX 17-1525 TCX 19-3924 TCX
Herron for Frilly, Inc.
Tank Top
Bondi Stripe
Vendor: Debs Textile Corp.
Article #: TP-0323 Cupro
Sandwashed Stripe
Content: 100% Cupro
COO: China
Hammered Crepe
Vendor: Maxvogue
Article #: PL1580
Content: 98% Polyester/ 2%
Spandex
COO: China
Flora Embroidery
Vendor: Klauber Brothers, Inc.
Article #: 39069X
Content: 100% Polyester
COO: Italy
Oz Plaid
Vendor: R Creation, Inc.
Article #: 3751
Content: 88% Cotton/ 11%
Linen/ 1% Polyurethane
COO: Italy
V Neck with
Straight Neck V Neck Assymetrical Flounce
Clean Edge
Ruffle Edge
PU
Vendor: Efilan SRL.
Article #: Serpetta
Content: 71% Polyester/
29% Polyurethane
COO: Italy
Twill
Vendor: Riopele
Article #: Powermax
TC382/ F1
Content: 66% Polyester/
28% Viscose/ 6% Elastane
COO: Portugal
Front and Back Yoke Flaps Front and Back Yoke Seams Clean Front and Back Panels
Exposed Button Closure Hidden Snap Closure Exposed Zipper Closure
Long Sleeve with One Button Cuff Long Sleeve with Tall
Long Sleeve with Encased
Cuff and Exposed Zippers
Elastic Cuff
Solarium
Herron Holiday ‘16 Collection
Flurry Velvet
Vendor: Coulour’s Company
Article #: 8512
Content: 71% Silk/ 21% Viscose
COO: Italy
Luster Satin
Vendor: Debs. Textile Corp.
Article #: Luminous Liquid
Velvet Satin
Content: 100% Polyester
COO: Japan
Kellwood Project
Spiritual Tribal
Cotton Eyelet
Polyester Chiffon
Polyester Knit
Vendor: Lion Corp.
Content: 100% Polyester
Width: 71/ 73”
COO: China
Tropical Wings Top
Beall’sPurchase
This 98% polyester/ 2% spandex top with 100%
polyester chiffon overlay was created specifically for
Beall’s deparment stores based on the buyer’s inter-
est in previous artwork. The garment was cut, par-
tially sewn, and sent to a local sublimaton house to be
sublimated. Neck binding was then sewn, completing
the garment construction . Red nailheads were chosen
to match the artwork and placed on the front panel of
the garment. A nailhead card was created and inserted
into the garment tech pack for overseas manufactur-
ing purposes. This garment was sold at Bealls during
Spring 2014.
Dillard’s Tee
Buyer’s Request
This tri-blend knit sample was created per special re-
quest from Dillard’s deparment stores. The ground
color for this garment was DTM a color standard from
another quality of fabric. Several lab dips were con-
ducted in order to achieve the desired fabric color. This
nailhead template was specifically designed for the gar-
ment based on direction from the buyers and creative
experimentation. Nailhead stones were sourced from
a Chinese vendor, but the template was made in-house
to help meet the desired pricepoint for this style.
Crochet Applique Top
Beall’s Purchase
Pattern/Fit Development
Design Sketch with Call-Outs
This women’s classic shirt was in development for
Spring 2014. The pattern was created in Gerber
Accumark Explorer and was modified according to
fit changes during the sampling process. Because
The A&F “Haven” skirt featured on www.abercrombie.com the shirt was sampled in China, thorough call-outs, fit
Spring 2014 with modification from tassel to bow belt comments, and copies of the digitized pattern were
emailed to Chinese vendors between sample stages.
This sketch and it’s call-outs were part of the tech pack
that was sent with the digitized pattern.
Hand-Drawn Flats
S/S ‘18 Inspiration
The technical flats were hand-drawn using a
black micron pen. Each of them represent key
silhouettes for S/S ‘18.
Look one:
Look Two:
Look Three:
Look Four:
Snap Socket
FRONT VIEW
1/16" SN