PROJECT REPORT

ON

COMPARITIVE ANALYSIS AND STUDY OF

TELECOM SECTOR

Submitted by:-

GITISH JUNEJA
M.B.A Final year

NOIDA
 INTRODUCTION

Significance of the Problem:

This study will be beneficial for all producers of cell

phone/handset. So, that they make them able to need the
additional features of cell phone and receive all the
problems regarding cell phone/handset.

On part of consumers, it will provide more awareness

about the features of cell phone/handset and other buying
decision factors such as battery backup, processing, clarity
of voice, obsolete model, ring tones, functions, size, and
camera. So, Customers awareness should be more about
the cell phone/handset.
 Review of Literature

India’s nearly 54 million telephone line network,

including mobile is one of the largest in the world and
second largest emerging economies (after China) with a vide
range of services basic cellular, internet, paging, V-Set etc.
Given the low telephone penetration rate about five per
hindered population which is much below the global
average. India offers vast scope for growth. It is therefore
not surprising that India has one the fastest growing,
telecommunication system in the world with an average
growth of above 22% for basic telephone services and over
100% for cellular and internet services. Telephone lines
added to the basic services network over the last five years
have been are and a half time that added over the preceding
five decade.
Telecom Network Status in India

Number of Telephone Connections 53.4 M

Number of Telephone Exchange 36628
Switching Capacity 54.56 M
Village Public Phone 504945
STD Station 31363
Cellular Subscribers 12.69 M
Paging Subscribers 0.37 M
Internet Subscribers 3.8 M
Optical fiber Cable 402,083
RKMS
Call Centers 500
 MAIN COMPETITORS OF
TELECOMMUNICATION
INDUSTRY
Public Sector:

– Bharat Sanchar Nigam Ltd. (BSNL)

– Maha Nagar Telephone Nigam Ltd. (MTNL)
– Videsh Sanchar Nigam Ltd. (VSNL)

Private Sector

– Bharti Telenet Ltd.

– Reliance Telecom Ltd.
– Tata Tele Services Ltd.
– HFCL Infotel Ltd.
– Shyam Telelink Ltd.
– Global Tele System Ltd.
– Birla Group
– BPL
– Hutchison
– Reliance
– Jio
 INTRODUCTION

The Indian telecommunications Network is the fifth largest in the world and
is the second largest among the emerging economies of Asia. Today it is the
fastest growing market in the world. Private operators have made mobile
telephony the fastest growing (over 164% p.a.) in India.

With more than 33 million users (both CDMA and GSM), wireless is the
principal growth engine of the Indian telecom industry. Intense competition
between the four main private groups – Bharti (AIRTEL), Hutch (Vodafone),
Tata and Reliance and with the State sector incumbents-BSNL and MTNL
has brought about a significant drop in tariffs.

The Government has played a key enabling role by deregulating and

liberalising the industry, ushering in competition and paving the way for
growth.

My project is “” in which with the help of questionnaire I tried to answer

that to know the extent to which catchy plans affect buying decision of the
consumer. Also, it was tried to found out that to what extent sales
promotional tools alter existing preference.
 SIGNIFICANCE

 The study will tell us about the percentage of people using each
network services.

 It will tell us the various factors affecting the brand preference.

 It will tell the producer the level of satisfaction the consumers gets
from the cellular providers.

 It will tell us the reason for their preference in choosing proper

networks.
 REVIW OF EXISTING LITRATURE

idea cellular ltd.

Idea Cellular's antecedents date back to 1995, when the Aditya Birla group
and AT&T (through Birla AT&T Communications -Maharashtra & Gujarat
circle) and the Tata Group (through Tata Cellular -Andhra Pradesh Circle set
up cellular networks. Both the above company were amongst the first
company to commercially start operation in circle other than metros and
achieve financial closure in Indian Telecom industry.

In the year 2000, the historic path-breaking merger of Tata Cellular with
Birla AT&T Communications and the subsequent acquisition of RPG
Cellular (Madhya Pradesh circle) in the year 2001 -helped take the company
to aim even further and led to the formation of Birla Tata AT&T Limited. In
year 2001, company introduced common brand "IDEA" and changed the
name to IDEA Cellular Limited.
 HUTCH (VODAFONE)

Hutch (Vodafone) is a leading telecom communications company in India

and is of the major cellular service providers in Haryana. We strive to bring
the best of mobile telephony at the most affordable rates. of the world's
leading telecommunication companies.

About Hutch (Vodafone)ision

The Hutch (Vodafone)ision Group – one of the largest cellular operators in
India – is also one of the world’s leading telecommunications companies .
Hutch(Vodafone)ison Telecom is a part of Hutch(Vodafone)ison Whampoa
Limited (HWL), a Hong Kong (lased diversified multinational conglomerate
spread across Asia Pacific, Lope and America. It is one of the largest
companies listed on the Hong 'Kong Stock Exchange, operates across 42
countries and employs around 1,70,000 people worldwide. Having started its
services way back in 1985, Hutch(Vodafone)ison Telecom is now recognized
as one of the first cellular operators in the world.
 BHARTI(AIRTEL) TELECOM

Bharti Airtel Limited, a part of Bharti Enterprises, is India's leading provider

of telecommunications services. The businesses at Bharti Airtel have been
structured into three individual strategic business units (SBU’s) - mobile
services, broadband & telephone services (B&T) & enterprise services. The
mobile services group provides GSM mobile services across India in 23
telecom circles, while the B&T business group provides broadband &
telephone services in 94 cities. The Enterprise services group has two sub-
units - carriers (long distance services) and services to corporates. All these
services are provided under the Airtel brand

Bharti Enterprises has successfully focused its strategy on telecom while

straddling diverse fields of business. From the creation of 'Airtel', one of
India's finest brands, to becoming the largest manufacturer and exporter of
world class telecom terminals under its 'Beetel' brand, Bharti has created a
significant position for itself in the global telecommunications sector. Bharti
Airtel Limited is today acknowledged as one of India's finest companies, and
its flagship brand 'Airtel', has over 35 million customers across the length
and breadth of India.
 RELIANCE INFOCOM

The Late Dhirubhai Ambani dreamt of a digital India — an India where the
common man would have access to affordable means of information and
communication. Dhirubhai, who single-handedly built India’s largest private
sector company virtually from scratch, had stated as early as 1999: “Make
the tools of information and communication available to people at an
affordable cost. They will overcome the handicaps of illiteracy and lack of
mobility.”

It was with this belief in mind that Reliance Communications (formerly

Reliance Infocomm) started laying 60,000 route kilometres of a pan-India
fibre optic backbone. This backbone was commissioned on 28 December
2002, the auspicious occasion of Dhirubhai’s 70th birthday, though sadly
after his unexpected demise on 6 July 2002.
 TATA INDICOM

Tata Teleservices is part of the INR Rs. 96723 Crore (US$ 22 billion) Tata
Group, that has over 96 companies, over 250,000 employees and more than
2.8 million shareholders. With a committed investment of INR 36,000 Crore
(US$ 7.5 billion) in Telecom (FY 2006), the Group has a formidable
presence across the telecom value chain.

Tata Teleservices spearheads the Group’s presence in the telecom sector.

Incorporated in 1996, Tata Teleservices was the first to launch CDMA
mobile services in India with the Andhra Pradesh circle.

Starting with the major acquisition of Hughes Tele.com (India) Limited

[now renamed Tata Teleservices (Maharashtra) Limited] in December 2002
the company swung into an expansion mode. With the total Investment of Rs
19,924 Crore, Tata Teleservices has created a Pan India presence spread
across 20 circles that includes Andhra Pradesh, Chennai, Gujarat, Karnataka,
Delhi, Maharashtra, Mumbai, Tamil Nadu, Orissa, Bihar, Rajasthan, Punjab,
Haryana, Himachal Pradesh, Uttar Pradesh (E), Uttar Pradesh (W), Kerala,
Kolkata, Madhya Pradesh and West Bengal.
 COMPANIES PROFILE

Reliance Jio
Reliance Jio Infocomm Limited, doing business as Jio, is a LTE mobile network
operator in India. It is a wholly owned subsidiary of Reliance
Industries headquartered in Navi Mumbai, Maharashtra that provides
wireless 4G LTE service network (without 2G/3G based services) and is the only
'VoLTE-only' (Voice over LTE) operator in the country which lacks legacy network
support of 2G and 3G, with coverage across all 22 telecom circles in India.

The services were first beta-launched to Jio's partners and

employees on 27 December 2015 on the eve of 83rd birth anniversary of
late Dhirubhai Ambani, founder of Reliance Industries, [4][5] and later services were
commercially launched on 5 September 2016.

In June 2010, Reliance Industries (RIL) bought a 96% stake in

Infotel Broadband Services Limited (IBSL) for ₹4,800cr. Although unlisted, IBSL
was the only firm to win broadband spectrum in all 22 zones in India in the 4G
auction that took place earlier that year. [6] Later continuing as RIL's telecom
subsidiary, Infotel Broadband Services Limited was renamed as Reliance Jio
Infocomm Limited (RJIL) in January 2013.

In June 2015, Jio announced that it will start its operations all over the
country by the end of 2015.[8] However, four months later in October 2015, the
company's spokesmen sent out a press release stating that the launch was
postponed to the first quarter of the financial year 2016-2017.

Later in July, a PIL filed in the Supreme Court by an NGO called

the Centre for Public Interest Litigation, through Prashant Bhushan, challenged
the grant of pan-India licence to Jio by the Government of India. The PIL also
alleged that Jio was allowed to provide voice telephony along with its 4G data
service, by paying an additional fees of just ₹165.8 crore (US$25 million) which
was arbitrary and unreasonable, and contributed to a loss of ₹2,284.2
crore (US$340 million) to the exchequer.

COMPANY PROFILE

TypeSubsidiary of RIL

IndustryWireless Telecommunications

FoundedInfotel Broadband Services Ltd. (2009 - 13)

Reliance Jio Infocomm Limited (2013-15)

Headquarters: Navi Mumbai, Maharashtra, India

Key people: Sanjay Mashruwala (Managing Director)

Jyotindra Thacker (Head of IT)
Akash Ambani (Chief of Strategy)

Products: Mobile telephony, Wireless broadband

Owner: Mukesh Ambani

Parent: Reliance Industries

Customers: 72.4 million

Subsidiaries: LYF

Website: www.jio.com
The 4G services were launched internally to Jio's partners, its staff and their
families on 27 December 2015. Bollywood actor Shah Rukh Khan, who is also
the brand ambassador of Jio, kick started the launch event which took place in
Reliance Corporate Park in Navi Mumbai, along with celebrities like musician A R
Rahman, actors Ranbir Kapoor and Javed Jaffrey, and filmmaker Rajkumar
Hirani. The closed event was witnessed by more than 35000 RIL employees
some of whom were virtually connected from around 1000 locations
including Dallas in the US.

The company commercially launched its services on 5 September

2016.Within the first month of commercial operations, Jio announced that it had
acquired 16 million subscribers. This is the fastest ramp-up by any mobile
network operator anywhere in the world. Jio crossed 50 million subscriber marks
in 83 days since its launch. Jio crossed 100 million subscribers on 22 February
2017.

Network
Radio frequency summary
Jio owns spectrum in 800 MHz and 1,800 MHz bands in 10 and 6 circles,
respectively, of the total 22 circles in the country, and also owns pan-India
licensed 2,300 MHz spectrum. The spectrum is valid till 2035.

Partnerships
Ahead of its digital services launch, Mukesh Ambani-led
Reliance Jio entered into a spectrum sharing deal with younger brother Anil
Ambani-backed Reliance Communications. The sharing deal is for 800 MHz
band across seven circles other than the 10 circles for which Jio already owns. In
September 2016, Jio signed a pact with BSNL for intra-circle roaming which
would enable users of the operators to use each other's 4G and 2G spectrum
in national roaming mode.

Marketing & Branding

On December 24, 2015, Bollywood actor Shah Rukh Khan was appointed as
Jio's brand ambassador

Products &Services

RELIANCE JIO 4G BROADBAND

The company has launched its 4G broadband services throughout India in the
first quarter of 2016 financial year. It was slated to release in December 2015
after some reports said that the company was waiting to receive final permits
from the government. Mukesh Ambani, owner of Reliance Industries Limited
(RIL) whose Reliance Jio is the telecom subsidiary, had unveiled details of Jio's
fourth-generation (4G) services on 12 June 2015 at RIL's 41st annual general
meeting. It will offer data and voice services with peripheral services like instant
messaging, live TV, movies on demand, news, streaming music, and a digital
payments platform.
The company has a network of more than 250,000 km of fiber optic cables in the
country, over which it will be partnering with local cable operators to get broader
connectivity for its broadband services. With its multi-service operator (MSO)
licence, Jio will also serve as a TV channel distributor and will offer television-on-
demand on its network.

Pan-India Spectrum
Jio owns spectrum in 800 MHz and 1,800 MHz bands in 10 and 6 circles,
respectively, of the total 22 circles in the country, and also owns pan-India
licensed 2,300 MHz spectrum. The spectrum is valid till 2035.Ahead of its digital
services launch, Mukesh Ambani-led Reliance Jio entered into a spectrum
sharing deal with younger brother Anil Ambani-backed Reliance
Communications. The sharing deal is for 800 MHz band across seven circles
other than the 10 circles for which Jio already owns.

Reliance Jio’s vision for India is that broadband and digital services will no longer
be a luxury item ,Rather convert it into a basic necessity that can be consumed in
abundance by consumers and small businesses .The initiatives are truly aligned
with the Government of India's ‘Digital India’ vision for our nation.

• Digital Healthcare
• Affordable Devices
• Jio Drive
• Digital Education
• Digital Currency
• Digital Entertainment and social connectivity
LYF SMARTPHONES

In June 2015, Jio tied up with domestic handset maker Intex to supply 4G
handsets enabled with voice over LTE (VoLTE) feature. Through this, it plans to
offer 4G voice calling besides rolling out high-speed Internet services using a
fiber network, in addition to the 4G wireless network. [ However, in October 2015,
Jio announced that it would be launching its own mobile handset brand named

LYF.
 On 25 January 2016, the company
launched its LYF smartphone series starting with Water 1, through its chain of
electronic retail outlets, Reliance Retail. Three more handset models have been
released so far, namely Water series, Earth series, and Flame series.

FLAME 6

Technical Specifications

LYF FLAME 6
MODEL
Qualcomm® Snapdragon 210 MSM8905
CHIPSET
GENERAL FEATURESOperating System: Android Lollipop 5.1
 SIM Slot: Dual SIM (4G+2G)*
Processor (CPU): Quad-Core 1.5GHz ,Screen Size: 4
Inch

Chipset: Quad-Core 1.5GHz

PERFORMANCE
Graphics (GPU): Mali 400 MP2@500MHz
RAM: 512 MB. Screen Resolution: WVGA,

Capacity: 1700 mAh, Lithium Ion Battery

BATTERY
Talk time: Up to 4.5 hours (4G)

STORAGE CAPACITY Internal Memory: 4 GB

Expandable Memory: Up to 32 GB

Rear Camera : 5MP Auto Focus

Front Camera : 2MP Fixed Focus, Flash : Rear LED
CAMERA Flash

3G: yes
CONNECTIVITY 4G: yes (LTE)
True 4G (LTE Support): VoLTE (Video & HD Voice Call.

FLAME 1

Technical Specifications

MODEL FLAME 1

CHIPSET Qualcomm® Snapdragon210 MSM8909

GENERAL FEATURES Operating System: Android Lollipop 5.1

SIM Slot: Dual SIM (4G+2G),
Processor: Quad-Core 1.1 GHz
Screen Size: 4.5 Inch.

PERFORMANCE Graphics (GPU): Adenoid 304 @ 409MHz

RAM: 1GB, Screen Resolution:
FWVGA 480 x 854 pixel

BATTERY Capacity: 2000 mAh, Lithium-ion

Talk time: Up to 8 Hours (4G)

STORAGE CAPACITY Internal Memory: 8 GB

Expandable Memory: Up to 32 GB

CAMERA Rear Camera : 5MP Auto Focus

Front Camera : 5MP Fixed Focus,
Flash : Rear LED Flash

CONNECTIVITY 3G: Yes

4G: Yes, LTE CAT4
True 4G (LTE Support): VoLTE
(Video & HD Voice Call)

WIND 1
Technical specifications

LYF WIND 1
MODEL
Qualcomm®SnapdragonTM 410 MSM8916
CHIPSET
Operating System: Android 5.1 Lollipop
SIM Slot: Dual SIM (4G+2G)
GENERAL
Processor (CPU): Quad-core 1.2 GHz
FEATURES

PERFORMANCE Chipset: Qualcomm® SnapdragonTM 410 MSM8916

Graphics (GPU): Adriano 306 @ 450 MHz
RAM: 1 GB, Screen Size 5 Inch, Screen Resolution:

HD, 720x1280 pixels

BATTERYCapacity: 2300 mAh, Lithium - Ion Polymer

Talk time: Up to 6 hours (4G)

STORAGE CAPACITY Internal Memory: 8 GB, 16 GB

Expandable: Up to 64 GB

CAMERA Rear Camera: 8 MP Auto Focus

Front Camera: 5 MP, Flash: Rear LED Flash

CONNECTIVITY 3G: Yes

4G: Yes, LTE Cat 4
True 4G (LTE Support): VoLTE

(Video & HD Voice Call)

WIND 5
Technical specifications

MODEL WIND 5

CHIPSET MTK 6735P

GENERAL FEATURES Operating System: Android Lollypop 5.1

SIM Slot: Dual SIM (4G+2G),
Processor (CPU): Quad-core 1.0GHz

PERFORMANCE Chipset: MTK 6735P

Graphics (GPU): ARM (MaliT720-Mp1)@600
MHz
RAM: 1GB

BATTERY Capacity: 2000 mAh, Lithium ion

Talk time : Up to 6.5 hours (4G)

STORAGE CAPACITY Internal memory: 8 GB

Expandable Memory: Up to 32 Gb

CAMERA Rear Camera: 8 MP Auto Focus

Front Camera: 5MP, Flash: Rear Flash
CONNECTIVITY 3G: Yes
4G: Yes, LTE Cat 4
True 4G (LTE Support): VoLTE
(HD Voice Call& video call)

WATER 1
Technical specifications

MODEL WATER 1

CHIPSET Qualcomm® SnapdragonTM 615 MSM8939

GENERAL Operating System: Android Lollipop 5.1.1

FEATURES SIM Slot: Dual SIM (4+2G), Processor (CPU):

Octa-Core 1.5 GHz

PERFORMANCE Chipset: Qualcomm® SnapdragonTM 615 MSM8939

Graphics (GPU): Adriano 405 @ 550 MHz
RAM: 2GB,Screen resolution : Full HD, 1080x 1920
pixels

BATTERY Capacity: 2600 mAH, Lithium-ion polymer

Talktime: Up to 10 hours (4G)

STORAGE CAPACITY Internal Memory: 16 GB

Expandable Memory: Up to 32 GB

CAMERA Rear Camera: 13 MP Auto Focus

Front Camera: 5MP Fixed Focus

Flash: Yes - Both Front and Rear

CONNECTIVITY 3G: Yes

4G: Yes, LTE Cat 4
True 4G (LTE Support): VoLTE

(Video & HD Voice Call)

 Jionet WiFi

Prior to its pan-India launch of 4G data and telephony services, Jio has started
providing free Wi-Fi hotspot services in cities throughout India including
Ahmedabad and Surat in Gujarat, Indore, Jabalpur, Dewas and Ujjain in Madhya
Pradesh, select locations of Mumbai in Maharashtra, Kolkata in West Bengal,
Lucknow in Uttar Pradesh, Bhubaneswar in Odisha, Mussoorie in Uttarakhand,
Collectorate's Office in Meerut, and at MG Road in Vijayawada among others.
Title=Reliance Jio rolls out Wi-Fi service at IP sigra Mall in Varanasi among
others.
In March 2016, Jio started providing free Wi-Fi internet to spectators at six cricket
stadiums hosting the 2016 ICC World Twenty20 matches. Jionet was made
available in Wankhede Stadium (Mumbai), Punjab Cricket Association IS Bindra
Stadium (Mohali), Himachal Pradesh Cricket Association Stadium
(Dharamshala), Chinnaswamy Stadium (Bengaluru), Feroz Shah Kotla (Delhi),
and Eden Gardens (Kolkata) in India.

Jio apps
In May 2016, Jio launched a bundle of multimedia apps on Google Play as part
of its upcoming 4G services. While the apps are available to download for
everyone, a user will require a Jio SIM card to use them. Additionally, most of the
apps are in beta phase. Following is a list of the apps:
 MyJio - Manage Jio Account and Digital Services associated with it
 JioPlay - A live TV channel service
 JioOnDemand - An online HD video library
 JioChat Messenger - An instant messaging app
 JioBeats - A music player
 JioJoin - A VoLTE phone simulator
 JioMags - E-reader for magazines
 JioXpressNews - A news and magazine aggregator
 JioSecurity - Security app
 JioDrive - Cloud-based backup too
 JioMoney Wallet - An online payments/wallet app.

JIO MIFI WIFI ROUTER

JIO PREVIEW OFFER FOR HP LAPTOPS:

 3 Months Free Unlimited 4G Internet (Connected with 31 Devices)

 3 Months Free Unlimited Calling (At any network)

 3 Months Free Unlimited SMS

 Life time Roaming Free (All India)

 Registration in E-mail is compulsory

 Available in Reliance store and Digital mini express store.

JIO PREVIEW OFFER (JPO)

 3 Months freeunlimited 4G Internet in LYF smartphones and others all 4G

smartphones (Samsung, Micromax, Karbon, Lava, HTC, and Gioni etc.)

 3 Months Free Unlimited Calling (At any network)

 3 Months Free Unlimited SMS

 Life time Roaming Free (All over India)

 2 Years Warranty (LYF handsets only)

Benefits of JIO 4G plans

 Unlimited Data, Calls and SMS free till 31st December 2016.
 Data cost at cheaper rates (Rs 10/GB).
 No roaming charges, across India, any network.
 Unlimited Free calls on any network in India.
 No Roaming charges any network, all India.
 Students to get 25 percent extra data on the tariffs if they show a valid ID
when signing up for Jio.
Jio Tagline
“Karlo duniya mutthi mein” and “Jio Jee Bhar Ke”

Airtel
Airtel India is the largest provider of mobile telephony and second largest
provider of fixed telephony in India, and is also a provider
of broadband and subscription television services. The brand is operated by
several subsidiaries of Bharti Airtel, with Bharti Hexacom and Bharti Telemedia
providing broadband fixed line services and Bharti Infratel providing telecom
passive infrastructure service such as telecom equipment and telecom towers.
Bharti Airtel Limited is part of Bharti Enterprises and is headed by Sunil Bharti
Mittal.
Airtel is the first Indian telecom service provider to achieve Cisco Gold
Certification. It also acts as a carrier for national and international long distance
communication services. The company has a submarine cable landing station
at Chennai, with a connection to Singapore. As of September 2016, Airtel has
255.73 million subscriberswith a market share of 24.7% in the Indian telephony
market. Airtel was named India's second most valuable brand in the first ever
Brandz ranking by Millward Brown and WPP plc.

On 19 May 2010, the broadband wireless access (BWA) or 4G spectrum auction

in India ended. Airtel paid ₹33.1436 billion (US$490 million) for spectrum in 4
circles: Maharashtra and Goa, Karnataka, Punjab and Kolkata. The company
was allocated 20 MHz of BWA spectrum in 2.3 GHz frequency band. Airtel's TD-
LTE network is built and operated by ZTE in Kolkata and Punjab, Huawei in
Karnataka, and Nokia Siemens Networks in Maharashtra and Goa. On 10 April
2012, Airtel launched 4G services through dongles and modems using TD-
LTE technology in Kolkata, becoming the first company in India to offer 4G
services. The Kolkata launch was followed by launches in Bangalore (7 May
2012), Pune (18 October 2012), and Chandigarh, Mohali and Panchkula (25
March 2013). Airtel obtained 4G licences and spectrum in the telecom circles
of Delhi, Haryana, Kerala and Mumbai after acquiring Wireless Business
Services Private Limited, a joint venture founded by Qualcomm, which had won
BWA spectrum in those circles in the 4G spectrum auction.
Airtel launched 4G services on mobile from February 2014.
The first city to get the service was Bangalore. Airtel has started their 4G services
in Karnal and Yamunanagar in Haryana on 16 June 2015. Airtel 4G trials have
been started in Delhi from 18 June 2015. Airtel had 1, 20,000 4G subscribers as
of May 2014.
As of March 2016, Airtel provides 4G coverage in 350 cities in 15 circles. Airtel
extended its 4G network to 15 km off India's coastline, following a request by
the Indian Navy.

COMPANY PROFILE

Type: Public

Industry: Telecommunications

Founded: 7 July 1995

Founder: Sunil Bharti Mittal

Headquarters: Bharti Crescent, 1, Nelson Mandela Road,

New Delhi, India.

Area served: India

Key people: Sunil Bharti Mittal
(Chairman and MD)

Products: Fixed line and mobile telephony, broadband

and fixed-line internet services,
digital television and IPTV

Customers: 256.80 million

Website:www.airtel.in
Network

Radio frequency summary

Airtel India owns spectrum in 900 MHz, 1800 MHz, 2100 MHz and 2300 MHz
bands across the country.

Partnerships
We partner with world's finest companies like Vodafone, Singtel (Singapore
Telecom), Ericsson, Nokia, IBM and many more to bring the best of products &
service to you.

Products &Services
Telecom Services
Bharti Airtel offers GSM mobile services in all the 22-telecom circles of India and
is the largest mobile service provider in the country, based on the number of
customers

Telemedia Services
The group offers high-speed broadband with the best in class network. With fixed
line services in 87 cities, we help you stay in touch with your friends & family and
keep you updated round the clock.

Airtel Business

Airtel business provides a broad portfolio of services to large Enterprise,

Government, Small & Medium businesses and carrier customers. It is India's
leading and most trusted provider of communication and ICT services, offering
services that include voice, data, network integration, data center & managed
services, enterprise mobile applications and digital media

Expert solutions that optimize cost

Businesses are constantly working on

optimising cost by reducing technology spend, managing service levels and
demonstrating the business value of information and communication technology.
Airtel solutions have skillfully optimized costs by streamlining workflows and
business processes across enterprises.

Digital TV services

Discover the magical experience of digital entertainment with Airtel. From DVD
quality picture and sound, the best and widest variety of channels and
programmers to the best on-demand content on Airtel Live, your TV viewing
experience change forever with digital TV from Airtel.
Empowering enterprises with intelligent networks
Offering end-to-end comprehensive solutions for network connectivity, Airtel’s
Intelligent Networks Solution empower your business through customised
solutions and increased coverage. Our MPLS, VSAT, IPLC, Ethernet, Internet,
and NLD help your enterprise reliably adopt technology for business growth
.
Getting mobility strategy right
Catering to the operational needs of your organization, Airtel’s Enterprise Mobility
Solutions make you the task master of your business with an inclusive service
that provides apps, voice plans & devices and gives your employees the freedom
to work from anywhere.

Building a business without boundaries

Airtel Collaboration Solutions brings you an exciting world of conferencing that
enables speedy decision taking – saving colossal amounts of effort and makes
ample room for growth opportunities by promoting teamwork between
employees, partners and customers

Making business seamless

Increase your revenue, decrease all operating expenses and enhance your
business dexterity with airtel Cloud and Managed Solutions. Its seamless
integration helps transform your business processes and unlocks the true
potential of your organization and employees, allowing you to tap into new
revenue sources.

Connectivity to grow your business!

Whether you are looking to expand your existing business or start a new one, we
offer you a complete suite of office connectivity solutions. From fixed line to office
internet to mobile data on dongles and Wi-Fi dongles, we have got it all covered.
Airtel's recently launched MyPlan for business has further empowered
enterprises with absolute mobile plan flexibility.
Simply fill the form on the right and know how you can improve connectivity in
your office.

Enabling rich media experiences

Enterprises across verticals now need to manage and deliver compelling media
experiences in more places - faster, cheaper, and with less complexity. Airtel
Digital Media Solutions ensure end-to-end electronic distribution of content
including content production, acquisition, storage, processing, and delivery.
Just another instance of how our solutions are working for business every day.
Media centre
Bharti Airtel completes secondary sale of 10.3% stake in Bharti Infratel to a
consortium of KKR & Canada Pension Plan Investment Board
(CPPIB)

Marketing & Branding

Chettri has effortlessly taken on the 'Airtel Girl' tag, earlier held by Rakul Preet
Singh who appeared in the memorable Airtel night plan campaign last year. A
graduate in advertising from Xavier's Institute of Communications (XIC)
Mumbai, Chettri was a trainee copywriter.

Benefits of AIRTEL plans

For Prepaid users: Free 3GB data with every Rs 345* recharge

Under this offer, customers with any 4G mobile handset who are not on the Airtel
network or upgrading to a new 4G device can enjoy 3GB free data, in addition to
the regular pack benefits with Airtel’s Rs. 345 prepaid recharge. The pack will
offer free calls - Local and STD – to any network in India plus 4GB data (1GB
regular pack benefit + 3GB free data).
The first time free 3GB
data benefit can be availed through My Airtel app and data benefits on
subsequent recharges will be instant. The pack benefits will be valid for 28 days
and can be availed for a maximum of 13 recharges till December 31, 2017.

For Postpaid users: Free 3 GB data per month with all MyPlan Infinity
Plans

Customers with any 4G mobile handset, who are not on the

Airtel network or upgrading to a new 4G device, will now get 3GB free data per
month, with all MyPlan Infinity plans. This is in addition to regular plan benefits
which includes unlimited free voice calling - Local/STD/Roaming, generous
bundles of data, free SMS and free subscription to Wynk Music and Wynk
Movies.
For instance, the Rs 549 Infinity plan will now offer unlimited free calling plus 6
GB data (3GB regular data + 3GB free data) per month along with other pack
benefits to customers under this offer. The Rs 799 Infinity plan will offer unlimited
free calling plus 8 GB data (5 GB regular data + 3GB free data) per month along
with other pack benefits to customers under this offer.

New Tagline of Airtel

Touch Tomorrow and the Good Life

FOCUS OF STUDY

In this project the focus is on the problem that how different telecom sectors
are dealing with their customers and what are the main strategies they are
adoption to increase their market share as well as to retain the existing
customers. Emphasis is also made to know the customer’s view regarding
the telecom sector. As new and new plans are launched in the market,
lucrative call rates, packages are offered by the competitors in the light of
this main focus is also given on what is the most considered factor that
allures a customer to go for a particular tele service provider.
 OBJECTIVE OF THE STUDY

The objective of the study is:-

 To know services of which cellular services people like the most.

 To know the extent to which catchy plans affects buying decision of

the consumer,

 To make a comparative analysis of different plans of different cellular

networks providing services.
  To what extent sales promotional tools alter existing network brand
preference.

RESEARCH METHODOLOGY

UNIVERSE AND SAMPLE:-

From the vast field of the study the universe for my research will be in small
space.

SAMPLE SIZE

The study will limited to a sample size of around 150 users and 5 retail
outlets (APPROX.).
SAMPLE UNIT:-

For my research while selecting sample population, I will choose the people
from all corners of SMALL SPACE.

SOURSES OF DATA:-

For the purpose of research two types of data are required i.e. primary and
secondary data.

 Primary data:-

 Survey

 Observation

 Secondary data:-

 Books

 Hoardings

 Shops

 Newspapers

LIMITATIONS

SAMPLE DESIGN
The sample size analyzed was limited which may not be fully
representative of the universe. A large sample size could not be
taken due to time and cost constraints.

TIME CONSTRAINT
 I had a limited time for conducting this analysis report. So some
shortfalls may be present.

COST CONSTRAINT
The money available with the researcher also imposed a limitation
on the comprehensive of this research. The availability of limited
funds was a constraint in the study.

REFERENCES

 Text Books

 Journals

 Pamphlets

 Websites

 Advertisements.
 CONCEPTUALIZATION
 The cellular service providers sector in the present scenario has
become the most powerful tool to the people to perform the best in
their working area.

 Cellular service providers have made the people very efficient,

skilled, creative, active and soft in their field.