Informative Speech Audience Assessment

World Cup Speech

1Specific Goal: My audience will become more familiar with the World Cup as a player, team,
and as a spectator, how many players get selected, how many countries attend, how do they
qualify, what the cost is to attend a game, the amount of money it produces, and amount of
viewers.

My Narrowed Topic: World Cup

• Strategy: Explain a little bit about what the World Cup is, how often it
happens, and what it really means to people in the football world.
• Narrow Focus:
• Original topic: What it takes to play, coach, make the team, why,
and how.
• Narrower topic: Spectators, culture, history
• Even narrower topic : Stats in marketing, viewers, travelers,
attendees, etc.
Ethos:
• Primary Ethos: The reason why I chose this subject is because it’s related
to what I want my career/profession to be, which is to be a Professional Soccer player. I
thought it could be very beneficial for me to inform my peers about the game. I started to
play soccer at the age of 3, and now have 18 years of experience on and off the field. I
have played in multiple countries and all across the United States. I have played at some
of the highest levels and received many awards, including an “All-American” honor. I
have played for, and trained with both semi-pro, and professional teams, and am currently
playing for a semi-professional team, Ogden City SC.

• Secondary Ethos: I will cite a lot of my work from Fifa.com as they have
a very official and Professional website.

Audience Knowledge Level: The audience that I have is not very large and I am not sure if my
audience will be very familiar with my subject. I do know that Professor Haslam and a few of
my classmates are very familiar with football. They will understand the significance of the world
cup in the footballing world and what it means to the many people who watch and participate in
the FIFA World Cup.
Adaptation to Audience Knowledge: I will inform my audience of the impact that the World
Cup has on coaches, players, spectators, and all those who participate. I will also inform you
guys of the social, economic, and marketing side of the World Cup.
Pattern of Organization: I will first talk about the World Cup itself then, players, team, and
coaches. After discussing the soccer part, I will transfer to the marketing side of the World Cup.
 Informative Speech Full Sentence Outline
World Cup Speech

Introduction: I will be informing my audience with a lot of stats, as well as facts for you to be
able understand and get familiar with how the World Cup is run.

Hook: Did you know that Super Bowl gets over 111.3 million viewers, NBA gets around 18.5
million NBA Final, but I am sure you had no idea that the World Cup gets over 3.2 billion
viewers? The population of the world is 7.2 billion so that means almost half of the world
watches the World Cup.
Thesis: I will inform my audience of the impact that the World Cup has on coaches, players,
spectators, and all of those who participate in the event. I will also inform you guys of the social,
economic, marketing side of the World Cup.
I will first talk about the World Cup itself then, about the players, team, coaches, etc. After
discussing the soccer part, I will transfer to the business side of the World Cup.

Preview:
1. Players, team, coach, who, what, why? Who picks the players, how many players make the
team, and how many get to play in the tournament? How much money they make?
2. The spectators, culture, and history behind the World Cup.
3. All the statistics in marketing, viewers, travelers, income, food etc.

Transition: We see soccer all around this country, but do you know how gifted and talented
each one of the players is that plays in the World Cup? It is very hard to reach that high level of
soccer.
Body
• So many players playing in the game, so many coaches coaching the
game. This world has 195 countries but only 32 play in the tournament. Why?
• How gifted and talent each person is in this event.

• Brazil- Did you know that as of today there are about

30,000 Official Soccer players of CBF (Brazilian Soccer Confederation).
During the World Cup each country gets to select 23 players and only 18
get to roster per game. That means only one out of 16,667 already
professional players are able to represent their country in the World Cup.

• Qualifying tournaments are held within six FIFA

continental zones; Asia, Africa, South America, Oceania, Europe, and
Central America. Then they are organized by their respective
confederation. Before each tournament, FIFA will decide the number of
places in the finals allocated to each one of the continental zones. Based in
relative strengths of the confederation teams.
• As of 2017 Brazil has a population of 207.7 million people,
but only 23 represent the country.
 • Each Country gets to choose a Coach to represent them and
gather the player that he would want to take. They don’t have to be born in
the country unlike the players do.
• In fact, Capello would be placed among the ten highest-
paid soccer coaches. Taking first back in 2014 Worlds Cup making $11.3
a year. He makes more in a week than what the Mexican coach makes in a
year

• Fan, culture, history?

• 5,154,386 attended FIFA Fan Fests in Brazil during the World Cup, with
Rio de Janeiro's spectacular Copacabana site attracting 937,330 - the highest number in
any individual city.
• 3,429,873 was the total attendance for the 64 matches, the
highest recorded at any World Cup Since USA 1994. The average crowd
of 53,592 was also the highest in two decades.
• According to FIFA.COM 1 Billion plus was the over all
attendance on FIFA’S.come social and online mobile hub.
• The World Cup Fifa chooses a different location every four
years. For example, the past World Cup were located in; 2010 Germany,
2014 South Africa, 2018 Russia, 2022 Qatar Asia and 2026 United States,
Mexico, Canada.

• What are some last recent teams that have won it, Golden boot,
Top goal Score.
• According to FIFA, Germany won it 2014, Spain winning
it 2010, Italy winning it in 2006.
• FIFA selected these players their MVP (most valuable
player).
• 2006 Mioslav Klose, Thomas Muller 2010, James
Rodriguez winning it in 2014.
• 171goals, an average of 2.67 per game, made Brazil 2014 the joint-
highest-scoring World Cup of all time, level with France 1998.

[Transition- Statistics in marketing, recycle, social media, income, food, beer, money, etc.

• There over 16,746 printed media accreditations that were produced in the
2014 World Cup in Brazil.
• The amount of food and beverage was one of the main ways to
gain money during the games at the World Cup. We are talking about over
3,127,674 transactions that took place at stadiums over the course of the
competition.
• There were over 420 tons of recyclables that were collected
from the stadium, parking lots, etc.
 • They were over 3,240 adidas balls used during this event.
Including balls that the team gets for practice, match etc.

• According to WWW.FIFA.COM.WORLDCUPNEWS/2014 They said that

5,154,386attended FIFA Fan Fests in Brazil during the World Cup, with Rio de Janeiro's
spectacular Copacabana site attracting 937,330 - the highest number in any individual city.

• 2014 was the first World Cup to use goal line technology,
they were to get number goal-line incidents were resolved by the GTL this
World Cup.
• To attend a World Cup game itself isn’t very expensive if
you are already in the country etc, tickets range from $120 to $1030.
• To buy a ticket to fly over to Brazil from Salt Lake City,
Utah, according to Delta.com, you will be paying around $1,240 to
$1,950.
•
• Once you are in Brazil the living cost is very cheap when you compare it
to the cost of living in the U.S. You could find a large variety of prices to stay in hotel.
From $29 a night up to $110 a night, to some of the best and nearest hotels to stadiums
etc.

[Transition to close- With all that information you should be able to know if you are able to
travel if you were wanting to watch a match. I also hope you now know a little more about the
World Cup on the soccer side and on the business side.

Conclusion: Because soccer is becoming the most popular sport in the world and also with the
World Cup happening every 4 years, it is very hard for players, coaches, teams and even referees
to participate and play in this event. The host country is also very benefited financially with the
amount of tourists the event brings.

Review thesis/main points: As you can see, the World Cup isn’t just about the players, team,
and the countries they represent, but also the spectators, culture, marketing, money, and all the
details that go along with a World Cup. I hope you are now more familiar with the World Cup.

Bookend: Without the World Cup, representing your Country would not be as beneficial and
exciting. It brings a lot of passion and love for the game.

Memorable Closer: One day I am hoping to represent my country with playing soccer. I already
do support it to my fullest. If I cannot make it to the World Cup as a player, I will attend as a
spectator for sure. As of right now, I am on the right track and following step by step on how to
get to my final goal, playing in the the World Cup and representing my country.
 References:
FIFA.com. (n.d.). 2014 FIFA World Cup ™ - News - 2014 FIFA World Cup™ reached 3.2
billion viewers, one billion watched final. Retrieved from
https://www.fifa.com/worldcup/news/2014-fifa-world-cuptm-reached-3-2-billion-viewers-one-
billion-watched--2745519

FIFA.com. (n.d.). 2018 FIFA World Cup Russia™ - News - 2014 FIFA World Cup Brazil™ in
numbers. Retrieved from https://www.fifa.com/worldcup/news/2014-fifa-world-cup-braziltm-in-
numbers-2443025