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Difference
Weitz B. Consumers
(2012) are motivated
by utilitarian
and hedonic
needs typically
shop in a
more
deliberate and
efficient
manner.
McCarthy B. People will not
(2016) focus on higher
level needs until
their basic needs
have been
fulfilled.
Human needs
may be physical in
nature such as
the need for
foods and water.
People have a
basic need for
security, such as
the need to feel
safe and free
from harm.
Joshi M. If the prices
(2012) are too high,
only a few
buyers
purchase and
if the prices
are low,
several buyers
purchase.
Fenner B. Consumerism
(2010) can be
understood as
the belief that
the purchase
of material
goods and
professional
services will
result in
psychological
happiness,
personal
fulfillment and
social regard.
Macbeth D. In the
developed
world, more
and more
customers
seem to want
some degree
of choice and
variety if not
totally
bespoke
product or
services.
Whalley A. Place utility is Time utility is
(2010) when making a when making
product available a product
in a location available
convenient for when
customers, the consumers
flow of goods want to
through different purchase it.
distribution
channels from
producer to
consumer from
the place of
abundant to the
place or where
they are needed
creates place
utility.
Go J (2010) When these It is Marketers
products/services imperative must convert
address trends in that a firm needs and
customers’ understands wants into
lifestyles and the costs product or
preferences associated service
better that its with satisfying features that
substitutes, they needs and provide
can become the wants. benefits
top brands in Otherwise, sought by
simply
their respective satisfying all their
classes. customer’s consumers.
needs and
wants without
dues
consideration
to costs will
result in a
losing
operation.
Needs are the A low-priced After the
basic reason or brand may needs are
the minimum satisfy a satisfied, the
requirements physiological challenge is in
consumers look in need of a the
a product or consumer. satisfaction of
service. want and
expectations,
which are the
motivating
factors for
consumers to
purchase.
Needs must be Business Customers are
addressed first or organization not
else satisfaction gains such a necessarily
of motivation competitive motivated to
wants becomes advantage buy a product
irrelevant. when it is able simply
to offer a wide because the
variety of products meet
products and their basic
services, and needs.
greater value
or utility than
competitor
There must be
customer
satisfaction
and consistent
repeat
purchases.
The concept
of continuity
marketing
reflects
customer
loyalty, a
reliable way of
evaluating
customer’s
satisfaction.
Salvador S. Business
(2010) organization
gains such a
competitive
advantage
when it is able
to offer a
greater value
or utility than
competitor.
McHaney R. New data
(2016) analytics tools
and techniques
have emerged to
help businesses
understand
existing
customers and
locate potentially
new customers.
Gordon K. The location must
(2017) be easily
accessible and
provide the
customer with a
feeling of safety.
A small store’s
highly
motivated
owner
manager and
customer-
oriented sales
staff may
surpass a
large store on
this important
shopping
dimension.
These entities
called
voluntary
chains or
franchise
systems - give
members
some of the
advantages of
large stores,
such as
specialized
management,
buying power
and a well-
known name.