PASV Design Associates

TEA - SQUARED 


Proposed 180 sq.m Coffeehouse

Prepared for: Mr. Algene De Guzman, Professor of ENG043L - C99
Prepared by: T - Squared Inc. in partnership with PASV Design Associates

Design by: PASV Design Associates 

Date : July 07, 2018

EXECUTIVE SUMMARY
T² INC.

Tea-Squared will be the go to place for coffee lovers. We plan on serving a locally brewed
coffee and snacks in a trendy, comfortable atmosphere. Our convenient location and excellent
customer service should build a steady repeat customer base. Our main products will be the higher
margin gourmet coffee products such as espressos, cappuccinos, lattés, and a variety of snacks,
including healthy alternatives.

Strategically located within easy walking distance from the senior high school, colleges and a
variety of small offices, we intend to cater to students and young and adult office workers by
providing plenty of seating space and superior customer service with a trendy vibe.

We plan on capturing the upper end of the local coffee market by serving gourmet, non-
machine-made coffee products at reasonable prices. Along with our superior atmosphere and great
customer service, we intend to target the sophisticated coffee consumer.



CONCEPT


Tea- Squared is a local Filipino coffeehouse in partnership with PASV Design Associates
which will be located within the vicinity of Malayan Colleges (MCL) and owned by Chang Asia Ltd.
and PASV Design Associates from Laguna. In some studies the aroma of coffee helps the people to
relax and having snacks are also helpful while studying. Providing a smooth ambience for peace of
mind, and soothing aroma to calm our senses. Tea-Squared offers variety of great quality beverages
and pastries. Providing drawing tables for the students who needs some cramming to do, and lounge
area for everyone to enjoy their cup of joes. We also incorporate wood materials and traditional
modern design for the interior.


VISION
Tea- squared is determine to become one of the most popular locally brewed coffeehouse for
the MCL Staff and students in the year 2025. To provide a conducive place for academically related
tasks a student may possess, most of all, to prioritize those in the field of architecture.

MISSION
To create an euphoric experience among the students of Malayan Colleges Laguna. Boost the
productivity level of students and to be motivated towards excellence. To utilize the students' time
efficiently and to provide high quality goods and services.

LOCATION


The location we have selected has 180 square METER of space, a room for capsule beds and
for the printing room, and requires a minimum of renovations. The space has been vacant for four
months and the owner is motivated and has offered a two-year rent with a 3 months free.
T² INC.

SITE
SITE

Facilities

The premises we have chosen is at Pulo, Cabuyao near Malayan Colleges Laguna. The space features:

• 180 square meters of indoor space in a clean, well maintained building in an excellent location

• Existing zoning for restaurant usage

• A rate of 15,000.00 pesos per month

• The building owner is responsible for trash collection, recycling, pest control, and security

• Utilities (water, electricity, gas, internet, phone) are estimated to be Php 800 per month

• The previous tenant was a convenience store and there is existing room and washroom
facilities already in place.

Staffing
• Three full-time baristas will be hired at industry standard wages. Baristas will be trained at a
regional barista training academy.

• One General Manager will be hired to supervise the operations , strategy and financial results

• Owners and staff will share all regular duties, including taking orders, making coffee/tea,
clearing tables, restocking, dish washing, maintaining washroom facilities, etc.

• To increase employee loyalty a bonus/profit sharing system will be put in place.

Equipment

The following equipment will be purchased:

• Espresso machine

• Espresso grinder
T² INC.

• Pastry Showcase

• Blender

• Laser Jet Printer

• Design Jet Printer

• Computer Sets

• Cappuccino Dispenser

• Capsule Bed

Maintenance contracts for the equipment will be negotiated with local vendors.

Supplies and External Resources

We have negotiated an agreement with these companies:

• JAPSCL Delivery Services

• Villa Ella Dairy Farm

• Hortillosa Baking Co.

• Generationhope, inc.

• Café De Catungal

• Rosario Printing Corp.

• Mueco General Merchandising Corp.

Supplies are delivered on a daily basis.

Example of Employee’s Work Schedule

Month of May 2025

Employee Mon Tue Wed Thurs Fri Sat HOURS RATE PAY
ID

05126 JP Am Am Am Am Am OFF 40
09856 JA Am Am Am Am Am OFF 40
01587 JF Am Am Am Am Am OFF 40
02215 GC Pm Pm Pm Pm Pm OFF 40
04876 JR Pm Pm Pm Pm Pm OFF 40
09365 SA Pm Pm Pm Pm Pm OFF 40
T^2 INC.

Supervisor for the month of May: 10369 FP



Workflow of Load

BUSINESS OVERVIEW

The Competition

While there are currently two other coffee shops within the immediate area, neither offer patio
seating or plenty of available parking. One does not offer free wifi.

What Makes Tea-Squared Coffee Shop Unique

T- Square Coffee Shop marketing strategy is to cater to the the young and "young at heart"
with top quality products, great service, and plenty of seating indoors. We aim to be the destination
place to meet with friends, relax, and enjoy a great cup of coffee. Fast wifi will enable students and
business people to readily communicate and work on school or business activities.



MARKETING ANALYSIS AND THE COMPETITION
Given the proximity to schools and small offices, our primary target market will be students
and professional business people. Both groups are heavy consumers of coffee, tea, and snacks.
 Based on our observation, there is a strong demand for a high-end coffee shop in a central
location that serves great coffee and has both indoor seating and available parking. The three most
common complaints about the existing competition in the area are:

• Inconsistent product: Discerning customers are reluctant to become regular patrons of a

coffee shop that cannot consistently serve a high-quality product.

• Lack of interior seating: Many people prefer to consume their food and beverages indoors on
a hot sunny day.

• Not enough nearby parking: The lack of parking makes it difficult to attract vehicle
commuters.

The local customer base consists of approximately:

• 4,001 students from the undergraduate

• 350 school staff

• 600 business people and office workers

Both schools have solid attendance and are expanding their student population. The local business
market is strong and has been relatively unaffected by previous economic downturns.



SALES AND MARKETING PLAN
Our Product Offerings


The existing competition uses lower grade beans, inexpensive equipment, and does not
properly train staff—resulting in inconsistent product quality and dissatisfied customers.

At Tea-Squared’s we are passionate about coffee and intend to focus on consistently serving the
highest quality product by:

• Sourcing local beans and snacks and maintaining freshness at all times.

• Using a top of the line espresso machine and related equipment.

• Properly training our staff—Our baristas will be sent away for proper training.

By focusing on quality, consistency, and great customer service we will build a steady repeat customer
base.

Pricing Strategy

We intend to mainly focus on specialty coffees including espresso, cappuccinos, mochas, etc.
as the profit margins are much higher than regular coffee. To command a higher price for regular
coffee we will not use drip machines. Our pricing will be competitive with the higher end of the
market. We believe that customers will be happy to pay affordable prices for a great cup of coffee.

Sales

We will be offering counter service in a professionally designed, cozy, inviting interior space.
Interior seating will be a mix of smaller individual tables for intimacy and longer, bench style ones for
larger groups. We are also offering capsule beds, and printing jobs for the students. We intend to be
open from 6:00 AM to 10:00 PM Monday to Saturday, and close during Sundays

Advertising and Promotion

To minimize costs and connect with our customer demographic, most of our advertising will be of the
digital variety. We intend to aggressively promote our products using the following methods:

• Posters on the local campus billboards

• Our state of the art website

• Social media: Daily specials will be announced on Facebook and Twitter

Statistics demonstrate that loyalty cards are highly effective—Tea-Squared’s will use a custom
designed rewards card to promote repeat business.

Allocation of Budget





 TIME TABLE

MILESTONES
MILESTONE TIME FRAME DEPARTMENT
• Business / Marketing Plan February 1, 2018 – May Marketing
30, 2018
• Secure Funding February 1, 2018 – May Marketing
30, 2018
• Secure Renting of Space at February 15, 2018 – May Admin
RLI 30, 2018
• Secure Name Licensing February 15, 2018 – Marketing
May 30, 2018
• Marketing Plan February 15, 2018 – Marketing
May 30, 2018
• Site Plans and Interior April 1, 2018 – May 30, Admin
Designing from Arch. Padillo 2018
• Select Construction March 13, 2018 – May Admin
contractor 15, 2018
• Alliance with bottled water May 3, 2018 – June 7, Admin
supply at GENERATIONHOPE, 2018
Inc.
• Alliance with delivery May 3, 2018 – June 7, Admin
services at JAPSCL Delivery 2018
Services
• Business License May 3, 2018 – June 7, Admin
2018
• Select Paint Contractor May 3, 2018 – June 7, Admin
2018
• Select and Order Flooring May 3, 2018 – June 7, Admin
2018
• Select and Order Furnitures
 May 3, 2018 – June 7, Admin
A 2018
• Select and Order Sleeping May 3, 2018 – June 7, Admin
Capsules 2018
• Select and Order Gift Items, May 3, 2018 – June 7, Marketing
Stationaries and Freebies 2018
• Select and Order Printer May 3, 2018 – June 7, Admin
from Rosario Printing Corp. 2018
• Settle Pastry Supplies at May 3, 2018 – June 7, Admin
Hortillosa Baking Co. 2018
• Alliance with dairy supply May 3, 2018 – June 7, Admin
from Villa Ella Dairy Farm 2018
• Settle and Order equipments May 3, 2018 – June 3, Admin
at Mueco Merchandising 2018
Corporation
• Settle Confection and Coffee May 3, 2018 – June 7, Admin
Supplies at Café de Catungal 2018
• Graphic/Brochure Design May 3, 2018 – June 7, Marketing
2018
• Create Training Programs May 15, 2018 – July 1, Personnel
2018
• Sleeping Capsules May 15, 2018 – July 1, Admin
Installation 2018
• Wireless Internet Installation May 30, 2018 – July 1, Admin
2018
• Television and Music System May 30, 2018 – July 1, Admin
Installation 2018
• Printer Installation May 30, 2018 – July 1, Admin
2018
• Hire Baristas, and other July 1, 2018 – Admin
service employees September 15, 2018
• Select Business Insurance July 1, 2018 – July 20, Admin
2018
• Design and Print Menus and July 15, 2018 – July 30, Marketing
Posters 2018
• Design and Print Gift Items July 15, 2018 – July 30, Marketing
and Stationaries 2018
• Pre-Opening Parties September 1, 2018 – Marketing
September 15, 2018
• GRAND OPENING September 15, 2018 – Admin/Marketing
September 30, 2018
• Achieve a significant number TBD Admin/Marketing
of daily customers
People
1. General Manager – A general project manager sets up the estimates, the budgets and the
construction timetable for the client and develops the construction strategy. He selects the
subcontractors and workers, and provides required explanations for the builders and other
professionals associates. The general manager also ensures the construction project
complies with all building codes and any other legal or regulatory requirements.

2. Operational Manager – A operational manager is responsible for all aspects of a

company’s operation. He will ensure that operations run smoothly and according to
company policy. The manager will ensure that vendors and suppliers are properly
compensated and continue to meet the needs of the company. He usually reports to
executive staff members such as a vice president, director or chief operating officer. He
manages other professional like project in charge, architect, engineers and specialist.

3. Project In Charge – typically supervise manpower, who in turn supervise the workers. On
smaller sites, the superintendent may be the manager who instructs the workers directly.
Supervision might involve assigning teams to specific jobs, providing training for new hires or
directing workers on the order of tasks to be performed. Regardless of the level of direct
supervision provided, it is normally the job of the construction superintendent to inspect
work performed by employees, other contractors and sub-contractors. Coordinating and
collaborating with the architects, engineers and specialists.

4. Safety Officer – A construction safety officer ensures that construction workers are following

established policies and safety regulations. A construction safety officer may take on
additional roles and responsibilities, but their primary job is helping to create safer
construction sites.

5. Timekeeper – Accurate timekeeping in construction can help save on project costs and
minimize disputes with employees. A timekeeper in construction is a clerical specialist who
deals with sensitive documents and generally focuses on recording and reporting
information on workers' labor hours and work rates.

6. Surveyor – Make exact measurements and determine property boundaries. Provide data
relevant to the shape, contour, gravitation, location, elevation, or dimension of land or land
features on or near the earth's surface for engineering, mapmaking, mining, land
evaluation, construction, and other purposes that can affect the acoustic of a certain
project.

7. Acoustic Architect – Acoustic Architect can help to design, assess, manage and
control sound and vibrations in the built environment. They might provide
consultancy for the design or assessment of acousticsin homes, workplaces, leisure
facilities, the outdoor environment and so on. They may also be described as
acousticians or acoustic engineers. They can design acoustic plan depending on
the design problem of the project.