PGP22 370

S.
No SalesVenue Department Style Unit_Sold2014 Unit_Sold2015 Sales_2014 Sales_2015

1 Online Children Bling 145 149 9425 9685
2 OtherVenues Men Personalized 40 24 3400 2040
3 Online Children Personalized 298 282 19370 18330
4 OtherVenues Children Custom 43 37 4730 4477
5 OtherVenues Children Standard 190 201 6650 7035
6 Online Men Bling 15 18 1275 1530
7 OtherVenues Women Custom 36 19 6552 3743
8 OtherVenues Children TeamColors 38 32 2280 1920
9 Online Men Standard 305 293 19825 19045
10 Online Men TeamColors 115 125 9775 10625
11 OtherVenues Women TeamColors 11 8 935 680
12 Online Women Custom 108 137 19656 26989
13 Online Women Personalized 151 199 12835 16915
14 Online Women Standard 415 390 26975 25350
15 Online Women TeamColors 66 50 5610 4250
16 OtherVenues Children Bling 43 51 2795 3315
17 OtherVenues Men TeamColors 38 44 3230 3740
18 OtherVenues Children Personalized 49 50 3185 3250
19 Online Children Custom 128 118 14080 14278
20 Online Men Personalized 168 150 14280 12750
21 OtherVenues Men Bling 3 6 255 510
22 OtherVenues Men Custom 26 31 4914 6293
23 Online Women Bling 187 233 15895 19805
24 OtherVenues Men Standard 54 83 3510 5395
25 OtherVenues Men TeamColors 38 44 3230 3740
26 OtherVenues Women Bling 36 32 3060 2720
27 Online Children TeamColors 142 154 8520 9240
28 OtherVenues Women Personalized 31 66 2635 5610
29 OtherVenues Women Standard 85 130 5525 8450
30 Online Men Custom 159 142 30051 28826
31 Online Women Personalized 151 199 12835 16915
32 OtherVenues Children Bling 43 51 2795 3315
33 Online Children Standard 866 714 30310 24990
34 Online Men Personalized 168 150 14280 12750
35 OtherVenues Women Personalized 31 66 2635 5610
36 Online Women Standard 415 390 26975 25350
37 Online Children Standard 866 714 30310 24990
38 OtherVenues Children Custom 43 37 4730 4477
S.No SalesVenue Department Style Unit_Sold2014 Unit_Sold2015 Sales_2014
33 Online Children Standard 866 714 30310
27 Online Children TeamColors 142 154 8520
1 Online Children Bling 145 149 9425
19 Online Children Custom 128 118 14080
3 Online Children Personalized 298 282 19370
5 OtherVenues Children Standard 190 201 6650
8 OtherVenues Children TeamColors 38 32 2280
16 OtherVenues Children Bling 43 51 2795
4 OtherVenues Children Custom 43 37 4730
18 OtherVenues Children Personalized 49 50 3185
9 Online Men Standard 305 293 19825
10 Online Men TeamColors 115 125 9775
6 Online Men Bling 15 18 1275
30 Online Men Custom 159 142 30051
20 Online Men Personalized 168 150 14280
24 OtherVenues Men Standard 54 83 3510
17 OtherVenues Men TeamColors 38 44 3230
21 OtherVenues Men Bling 3 6 255
22 OtherVenues Men Custom 26 31 4914
2 OtherVenues Men Personalized 40 24 3400
14 Online Women Standard 415 390 26975
15 Online Women TeamColors 66 50 5610
23 Online Women Bling 187 233 15895
12 Online Women Custom 108 137 19656
13 Online Women Personalized 151 199 12835
29 OtherVenues Women Standard 85 130 5525
11 OtherVenues Women TeamColors 11 8 935
26 OtherVenues Women Bling 36 32 3060
7 OtherVenues Women Custom 36 19 6552
28 OtherVenues Women Personalized 31 66 2635
Sales_2015
24990
9240
9685
14278
18330
7035
1920
3315
4477
3250
19045
10625
1530
28826
12750
5395
3740
510
6293
2040
25350
4250
19805
26989
16915
8450
680
2720
3743
5610
Sales_2015
24990
9240
9685
14278
18330
7035
1920
3315
4477
3250
19045
10625
1530
28826
12750
5395
3740
510
6293
2040
25350
4250
19805
26989
16915
8450
680
2720
3743
5610
3900
Style Department Sales per Unit 2014
Bling Men >78.333
Bling Women >78.333
78.33333333
Sales_2015 Sales per Unit 2014
1530 85
510 85
19805 85
2720 85
Style Bling
Sales_2015
24990
14278
18330
19045
10625
28826
12750
25350
19805
26989
16915
9685
9240
3900
7035
1920
3315
4477
3250
1530
5395
3740
510
6293
2040
4250
8450
680
2720
3743
5610
Data
SalesVenue Department Style Sum - Sale Sum - Unit_Sold2015
Online 246508 3214
Children 80423 1477
Standard 24990 714
TeamColors 9240 154
Bling 9685 149
Custom 14278 118
Personalized 22230 342
Men 72776 728
Standard 19045 293
TeamColors 10625 125
Bling 1530 18
Custom 28826 142
Women 93309 1009
Standard 25350 390
TeamColors 4250 50
Bling 19805 233
Custom 26989 137
OtherVenues 59178 814
Children 19997 371
Standard 7035 201
TeamColors 1920 32
Bling 3315 51
Custom 4477 37
Men 17978 188
Standard 5395 83
TeamColors 3740 44
Bling 510 6
Custom 6293 31
Women 21203 255
Standard 8450 130
TeamColors 680 8
Bling 2720 32
Custom 3743 19
Total Result 305686 4028
a) Should the Company Focus on Online Sales Only?
Yes, the company should primarily focus on online sales as over 80% of the sales value and volume come from online sales,
Row Labels Sum of Sales_2015 Sum of Unit_Sold2015

Online 80.64% 79.79%
OtherVenues 19.36% 20.21%
Grand Total 100.00% 100.00%
b) How do the different departments compare? Should they be focusing their efforts on children more than men?
If given a choice between focussing on Men or Children, we should focus more on children segment because they contribute 4
to 22% of units for men
Sum of Sales_2015
Children 32.85% 45.88%
Men 29.69% 22.74%
Women 37.46% 31.38%
Grand Total 100.00% 100.00%
c) Is there a need to discontinue any style based on the available data?

We can discontinue Team Colors and Bling as they contribute around 10% in both value of sales and volume of units sold

Standard 29.53% 44.96%
TeamColors 9.96% 10.25%
Bling 12.29% 12.14%
Custom 27.68% 12.02%
Personalized 20.54% 20.63%
Grand Total 100.00% 100.00%
d) Online is the sales venue which captures 80% of both value and volume of the company. Company can then try to shift the o
providing discounts for the initial purchases.
e come from online sales,
more than men?
nt because they contribute 45% of the units sold as compared
Sum of Sales_2015
Chi l dren
Men
Women
Gra nd Tota l
nd volume of units sold
any can then try to shift the offline customers to online by

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S.

No SalesVenue Department Style Unit_Sold2014 Unit_Sold2015 Sales_2014 Sales_2015

Row Labels Sum of Sales_2015 Sum of Unit_Sold2015

c) Is there a need to discontinue any style based on the available data?

Row Labels Sum of Sales_2015 Sum of Unit_Sold2015

more than men?

nt because they contribute 45% of the units sold as compared

nd volume of units sold

any can then try to shift the offline customers to online by

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